Calinan Public Market Complex

CALINAN PUBLIC MARKET COMPLEX
___________________
A Thesis
Presented to the
College of Architecture and Fine Arts
University of Mindanao
Davao City
___________________
In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Architecture
___________________
LANIE MAE F. VILLAREAL

August 2015
APPROVAL SHEET
This thesis entitled CALINAN PUBLIC MARKET COMPLEX

prepared and submitted by LANIE MAE F. VILLAREAL, in partial fulfillment of
the requirements for the Degree Bachelor of Science in Architecture, has
been examined, approved and accepted, and hereby endorsed.
ARCH. ALVIN MORALES

Teacher-in-Charge
ARCH. ILUMINADO D. QUINTO, JR.

Dean, College of Architecture and
Fine Arts Education
PANEL OF EXAMINERS
APPROVED by the Committee on Oral Examination with a grade of
PASSED.
ARCH. LEO COCHING

Chairperson
ARCH. JAIME B. GONZAGA
ARCH. LEMUEL RUYERAS
Member
Member
October 2015
ACKNOWLEDGEMENTS
This undergraduate thesis proposal would not be possible without the

help and guidance of the Almighty God and the support of my family, friends,
church mates, classmates, and teachers. Allow me to extend my deepest
gratitude toward the following significant advisors and contributors:
First and foremost, to my thesis adviser, Arch. Lemuel B. Ruyeras,
thank you for helping me got some insights and ideas for the betterment of my
proposal. My thesis would not be possible with your valuable advice.
Second, to my instructor Arch. Alvin Morales, who willingly checked
and corrected my proposal. Your comments and suggestions are very
significant in fulfilling whatever the needs of my proposal are;
Finally, I would like to thank my parents especially my mother Emily F.
Villareal for the support especially for financial and emotional matters;
Thanks to everyone. The product of this proposal would not be
possible without your support.
LMV
NAME: LANIE MAE F. VILLAREAL

TITLE: CALINAN PUBLIC MARKET COMPLEX
ABSTRACT
Public Markets are essential to Filipino community. It is where Filipinos

exchange goods and has become the commercial centre for generations
already. However, nowadays, public markets have become the reflection of
poverty. Calinan, a third district locale of Davao City has a public market that
needs a redevelopment. Calinan is a thriving community and seeks to
improve its economic status through empowering local businesses. As
observed and have known, public market is a hive for many small businesses;
therefore, the redevelopment would be a huge asset for the communitys
perspective of development which then conforms to communitys vision. Aside
from being an agent for improvement of the community of Calinan, Calinan
Public Market redevelopment into complex will be a huge transition for many
Philippine public markets impression. With the help of the City Government of
Davao and its branching office City Economic Office, the Calinan Public
Market Complex will rise to its peak function.
TABLE OF CONTENTS
Page
TITLE PAGE
I
APPROVAL SHEET
II
ACKNOWLEDGEMENT
III
ABSTRACT
IV
TABLE OF CONTENTS
V
LIST OF TABLES
XII
LIST OF FIGURES
XIV
Chapters
1
INTRODUCTION
Background of the Study
Client
Architectural project
GOALS
Function
Mission
Maximum Number
Individual Identity
Interaction/Privacy
Heirarchy of Values
Prime Activities
Security
Progression
Segregation
Encounters
Transportation/Parking
Efficiency
Priority of Relationships
10
Form
11
Bias on Site Elements
11
Environmental Response
11
Efficient Land Use
11
Community Relations
12
Community Improvements
12
Physical Comfort
12
Life Safety
12
Social/Psychological Environment
13
Individuality
13
Wayfinding
13
Projected Image
14
Client Expectation
14
Economy
15
Extent of Funds
15
Cost Effectiveness
15
Maximum Return
15
Return on Investment
15
Minimizing of Operating Cost
16
Maintenance and Operating Costs
16
Reduction of Life Cycle Costs
16
Sustainability
16
Time
17
Historic Preservation
17
Static/Dynamic Activities
17
Change
17
Growth
18
Occupancy Date
18
Availability of Funds
18
FACTS
Function
19
Statistical Data
19
Area Parameters
29
Personnel Forecast
29
User Characteristics
31
Community Characteristics
33
Organizational Structure
35
Value of Potential Loss
37
Time-Motion Studies
38
Traffic Analysis
39
Behavioral Patterns
42
Space Adequacy
42
Type/Intensity
43
Physical Challenged Guidelines
43
Form
44
Site Analysis
44
Soil Analysis
46
FAR & GAC
51
Climate Analysis
51
Code Survey and Surroundings
52
Psychological Implications
53
Point of Reference/Entry
54
Building or Layout Efficiency
54
Cost SF and Equipment Costs
54
Economy
55
Cost Paramters and Maximum Budget
55
Market Analysis
55
Energy Source Costs
55
Activities and Climate Factors
55
Economic Data
56
LEED Rating System
57
Time
58
Significance
58
Activities and Projections
58
CONCEPTS
Function
59
Service Grouping
59
People Grouping
60
Activity Grouping
60
Priority
61
Heirarchy
62
Security Controls
62
Sequential Flow
63
Separated Flow
65
Functional Relationships
65
Communications
68
Form
69
Enhancements
69
Special Foundations
69
Density and Environmental Control
70
Safety
71
Neighbors
71
Homebase/Office Concepts
72
Orientation and Accessibility
72
Character and Quality Control
72
Economy
73
Cost-Control
73
Efficient Allocation
73
Multi-Function Versatility
73
Energy Conservation and Cost Reduction
73
Recycling
74
Time
75
Adaptability
75
Expansibility
75
Linear/Concurrent Scheduling
75
NEEDS
Function
76
Area Requirements
76
Parking Requirements
80
Outdoor Space Requirements
81
Form
83
Site Development Costs
83
Building Costs/SM
83
Economy
85
Budget Estimate Analysis
85
Cash Flow Analysis
85
Operating Costs
87
Time
89
Escalation
89
Time Schedule
89
STATEMENT OF THE PROBLEM

Function
91
Form
93
Economy
94
Time
94
BIBLIOGRAPHY
APPENDICES
CURRICULUM VITAE
LIST OF FIGURES
Figure
1
Page
Bar Graph of the Results From Satisfactory Survey
33
Calinan Barangay Zoning By Purok
34
Organizational Chart of City Economic Enterprise
36
Organizational Chart of City Economic Enterprise,

Calinan Division
37
Calinan Public Market Current Location
39
Calinan Public Market Traffic Analysis
40
View from Honesto Garcia St.
41
Market Road During Night Time
41
The Current Site
44
10
Bird's Eye View of Site
45
11
Man's Eye View of Site
45
12
New Site
46
13
Flood Susceptibility Map
49
14
Landslide Susceptibility Map
50
15
Sun and Wind Path
52
16
Bar Graph of the Results From Survey
53
17
Pie Chart of Monthly Gross Income by Households in

Calinan, 2010
56
18
Matrix, Site Development Plan
63
19
Matrix, Market
63
20
Matrix, Bagsakan
63
21
Matrix, Slaughterhouse
64
22
Matrix, Transport Terminal
64
23
Matrix, Inn
64
24
Matrix, Commercial Building
65
25
Bubble Diagram, Site Development
65
26
Bubble Diagram, Market
66
27
Bubble Diagram, Bagsakan
66
28
Bubble Diagram, Slaughterhouse
67
29
Bubble Diagram, Transport Terminal
67
30
Bubble Diagram, Inn
67
31
Bubble Diagram, Commercial Building
68
32
The Site
70
LIST OF TABLES
Table
Page
Demographic Characteristics of Davao City by Age and

Sex Distribution
20
Number of Households, Household Population, and

Average Household Size in Davao City, 2010 and 2000
21
Visitors Counted By the Department of Tourism (DOT)

From Accommodation Establishments in 2010
21
Agricultural Production in Davao City, 2006-2010
22
Livestock and Poultry Production Inventory of Livestock

and Poultry Production, in heads, 2006-2010
25
Fish Production in metric tons, 2006-2010
25
Actual Land Use
26
Demographic Characteristics of Calinan by Household

Distribution
Demographic Characteristics of Calinan by Sex
Distribution
10
Agricultural Production in Calinan
29
11
Summary of Total Load
76
12
Market Building Occupancy Load
77
13
Transport Terminal Occupancy Load
78
14
Inn Occupancy Load
78
15
Commercial Building Occupancy Load
79
16
Bagsakan Occupancy Load
89
17
Slaughterhouse Occupancy Load
80
18
Summary of Total Parking Slots
81
19
82
26
27
20
Fixed Cost
83
21
Total Building Costs
84
22
Costs of Land Development of Site
84
23
Summary of Wages
86
24
Summary of Total Income Annually
87
25
Summary of Operating Costs Annually
88
26
First Year Construction Schedule
89
27
Second Year Construction Schedule
90
Chapter I
INTRODUCTION
Background of the Study

Public Market is a very important establishment in the community.
Throughout the world, there are a lot of public markets where large
commodities are being sold and market. Public markets exist to fulfil a public
purpose, showcase a communitys unique character and culture while serving
its everyday shopping needs (Zaretsky, 2012). For years, the public market
has been a place for many farmers and vendors to sell their goods. One of the
best public markets is in Milwaukee, USA where hundreds of people will come
in order to purchase fresh goods. Another one is in Barcelona, Spain which is
widely known as Santa Caterina where there were also fresh local products
being sold and has been rehabilitated and drawing now popularity with its
roofing design (Jewell, 2011). These public markets have been a link to
extended community areas to their agricultural roots and environs. With a
focus on promoting locally produced agricultural and artisan products, these
unique community specific enterprises are proving especially attractive to
consumers seeking fresh, local products (Lochaven, 2011).
In Philippines, public market is always referred to as Palengke derived
from the Spanish word Palenque meaning wooden palisade and stockade
(Diccionario de la lengua espaola, 2001). In Spanish colonies of New Spain,
palengke is also described as the gathering place of indios or the indigenous
people. Palengke like a usual public market, it has wet and dry division and
for few specific places a terminal has also been anticipated. A lot of people
still come and go in this place either to market their products or to purchase.
Palengke or the public market in the Philippines being the heart of
every town has some issues being considered as the corresponding reflection
of poverty. Nevertheless, public markets in the Philippines have been running
still though some issues of sanitation and health still emerged. The current
problems regarding public market in the Philippines tend to make the latter
dying and dying more due to the rise of malls and supermarkets (Pabicko,
2002).
As to Calinan, a third district locale of Davao City, a public market has
been put up and has stood for several years already. The public market in
Calinan has been the center of market or the bagsakan of all local agriculture
products coming from nearby barangays and districts like Marilog and Baguio.
It also has been a tourists food destination for the fresh products like durian,
rambutan, lanzones, and pineapples being delivered directly from farms. The
Public market in Calinan, has been catering a lot of vendors and customers
for decades already however there were no further improvements has been
done especially to its sanitation and its system consideration to the traffic
congestion to its nearby streets.
The Calinan Public Market has the huge potential being one of the best
markets in Davao that does not only promote the local fresh products but so
as tourism. Not only can the public market contribute tourism and
entrepreneurship to Calinan but so to Davao City as a whole. Aside from
tourism and entrepreneurship, it may also draw employment and may
contribute to the economic status of the local. The redevelopment of Calinan
Public Market may change the mindset of public market as a reflection of

poverty but instead the very reflection of abundance and prosperity. It would
also make a change for Calinan to be one of the hot spots of Davao.
Client
The redevelopment of Calinan Public Market is a huge project that
needs a client that would be capable enough to establish and realize the
project. However, redevelopment and state voluntary cleanup programs like
these have evolved under the umbrella of existing public planning
organizations (Russ, 2000). Therefore, by that case, the City Government of
Davao City has the capacity to regard this development that in the near future
would benefit its local residents and its surrounding environment.
The City Government of Davao, being the highest local authority in
Davao, has the authority of regarding all institutional structures and alike for
the welfare and further improvement of the city. With its mission to become a
major growth pole in the international market by
engaging
the
empowered and participative citizenry in resource based and market-driven

economic activities within the context of balanced ecology, sustainable growth
and equity-led development, the City Government has the drive to
make the project possible. The City Government of Davao in connection to its
branching office which is the City Economic Office with high responsibility to
oversee the citys economic development has the power to push this project
and realize it for the betterment.
In general, The City Government of Davao in collaboration to its

branching office which is the City Economic Office has the huge capacity to
cater the redevelopment of the Calinan Public Market turning it into a structure
not only functioning as a market but also attracting tourism and support small
local businesses. Not only because the City Government of Davao has the
authority but its stand really points out its very capacity to handle the
redevelopment of the said public market.
Architectural Project
The Calinan Public Market will be redeveloped according to the present
and future needs. Since the area is already at the center of the district, it is
perfect enough to establish a complex catering the needs of the occupants
and the future users of the development without intending to obliterate the
very purpose of the market. An example of the rehabilitated and redeveloped
is the public market in Barcelona which is the Santa Caterina which now
drawing popularity.
Since the relationship between culture and environment is a two-way
process, the concept of designing the complex should be parallel to the
current practices of the local in order for adaptation (Carmona, Heath, Oc, &
Tiesdell, 2003). Though there would be shifting the traditional into
modernization, the redevelopment will still be in consideration of its
surrounding. Therefore, the Calinan Public Market with the involvement of
itself with its surrounding environment should consider the principle of
sustainability and resiliency in consideration also to the culture of the current
residents in the area.
According to Kevin Lynch, an urban design should have vitality as one of
its five performance dimension. Meaning, vitality is the degree to which the
form of places supports the functions, biological requirements and capabilities
of human being. Calinan Public Market Complex will house these following
spaces, the main public market sectioned into wet and dry market,
commercial building, food terminal, slaughter house, the City Economic
Office, terminal for PUJs, motorcycles, vans, and tricycles, and inn for
travellers all in accordance to the needs and activities of the users and
occupants. These spaces shall be parallel to the dimension of vitality as Lynch
implicates. In order for the dimension Lynch has described be followed, the
formation of the structures shall conform based on the needs. With this at
hand, the architectural project will eventually help the minimization of the
expenses.
Chapter II
GOALS
Function
The matters that blur out the possibility of Calinan Public Market of
becoming major contributors of the districts rise in economic status have
opened the doors of one of the ideas to redevelop and find solution to the
problem. The awareness of the current situation reveals some important
values to regard in fulfilling the goals; it also offers the space of improvement
and the possibility of the planned changes of the current market.
Mission. The redevelopment of Calinan Public Market seeks to
become one of the best markets that caters entrepreneurship and promotion
of its local products to the country and to the world with its sustainability,
resiliency and awareness to its environment bringing with it the concern of
public health and safety and in return help the economic status of the area.
Maximum Number. As a whole, the Calinan Public Market Complex
should become interactive for the costumers and to the vendors; it should
understand the needs and therefore realize these needs; it should be open
and inviting at the same time. However, the redevelopment shall reconsider
the number or people that would come into the market. As projected, the
market shall cater over a hundred of customers everyday and shall also host
the possibility of additional number of people would come on peak seasons
and holidays.
Individual Identity. According to the Senate Bill 1319 also known as
National Market Code of the Philippines, a Public Market shall be understood
to mean a place, building or structure of any kind owned or operated by a city

or municipality designated as such by the Sanggunian of that city or
municipality dedicated to the service of the general public, where basic food
items and other commodities are displayed and offered for sale. Public
markets exist to fulfil a public purpose, showcase a communitys unique
character and culture while serving its everyday shopping needs (Zaretsky,
2012). Calinan Public Market Complex on the other hand shall remain its
identity being a public market though there are some revisions and additions
for further development.
Interaction/Privacy. Public Markets showcase local entrepreneurs and
producers who might not otherwise be able to own and operate stand-alone
store (What is a Public Market?, 2014). These ambulants or vendors who
doesnt occupy definite stall shall be properly separated or designated.
Although there are interactions or negotiations between customers and
producers, certain seclusions from trading halls should be anticipated
especially for areas intended for preparations and transactions like
slaughterhouse and bagsakan.
Hierarchy of Values. The redevelopment will be managed by the
market administrator. Market administrator will be responsible for the
implementation of rules and regulations of the public market, the assistance in
the formulation of the budget for operations, the proposition and coordinating
plans and programs for public markets and other responsibilities as stated in
Senate Bill 1319 section 59.
Prime Activities. Public Markets rarely allow chain stores and
franchises but rather showcase local entrepreneurs and producers who might
not otherwise be able to own and operate a stand-alone store. Therefore,

these markets can be small business incubators, creating an opportunity for
start-up businesses with minimal investment (What is a Public Market?,
2014). The redevelopment of Calinan Public Market will be a food haven and
a destination and therefore be the place for trading and promotion of the local
products while representing the districts culture. The redevelopment shall
also cater the tenants and travellers need for resting grounds.
Security. Calinan Public market being public doesnt mean to risk
safety for the public. The city/municipality shall provide adequate security for
the protection of consumers and traders within the vicinity of the market area.
With this, all public markets shall be opened and closed at certain hours as
may be determined by the Sanggunian of the local unit concerned, in
accordance with the requirements of safety, order and sanitation as stated in
section 23 through 26 in the Senate Bill 1319 passed by Senator Manny Villar.
Progression. Calinan Public Market Complex shall adapt to sudden
changes and additions needed for the further improvement of the
development. The respond of adaptation of the market to the progression
through years shall prove the flexibility of the market itself. Through this
flexibility, the continuous flow of business through customers and producers
will still remain for years.
Segregation. The segregation of the redeveloped public markets
spaces shall be well planned especially there are additional spaces aside
from the market itself. Certain spaces such as walks and waiting shed shall be
provided for pedestrians which are then shall be properly designated from
vehicles.
Encounters. Calinan district is generally linked to its nearby districts

such as Baguio, Marilog, and Tugbok. These links of Calinan to its nearby
barangays and districts shall come as an influence or an asset to make the
Calinan Public Market Complex flourish into fame and attraction not only to
the locals so as internationally. The relationship and the encounter that will
come into the Calinan Public Market Complex shall be an extent of promotion
of the public market as well as Calinan district. Furthermore, since the
Philippines have signatories already in the ASEAN Economic Community
which main objective is to create a single market, the public market will be
projected to showcase the local products even better (Vera, 2013).
Transportation/Parking. Since the current Calinan Public market has
some issues and disruption with regard to traffic, the redeveloped Calinan
Public Market Complex should be able to solve the traffic congestion for the
ease of maneuvering of the trucks and vehicles. It should also verify proper
parking spaces and have high concern to the pedestrians abled or differently
abled.
Efficiency. At the Philippine Development Forum on Bangsamoro at
the SMX Convention Center on sixth of November 2014, President Benigno
Aquino III said that Mindanao starting in 2015 will no longer experience power
crisis since there will be additional major power plants that will operate
(Quiros, 2014). The assurance of this statement still leaves an idea of
prudence for a must of seeking efficiency of power and water. Therefore, in
consideration for the near future power disruptions, the redevelopment shall
assist the issue with the concept of green design. Sustainable design or green
10
design moderates the use of energy systems which includes daylighting and
ventilation.
Priority of Relationships. Calinan Public Market Complex should be a
place where people can be comfortable either to trade or just hang out to
explore the industry of food and others. However, on the other side, public
markets usually prohibit chain stores and franchises. They focus on
businesses that are locally owned and operated which highlight the best of
local foods, crafts, music, heritage and culture (Zaretsky, 2012). Being
chained by this fact, the redevelopment should have extents and limits
towards franchising industry; it should focus in promoting local farmers and
entrepreneurs capability to showcase local fresh products.
Form
In order to be acknowledged more by the extended communities and
nearby cities, the Calinan Public Market should be at its best. Achieving the
11
best means, it should draw people by its architectural features, flexibility and
adaptation to its culture aside from its showcased products.
Bias on Site Elements. The proposed Calinan Public Market Complex
is a redevelopment of the current Calinan Public Market. The current public
market has the usual spaces intended for the market production. Space like
slaughterhouse and bagsakan have been provided, however the case of
sanitation has been a real problem, the redevelopment shall maintain these
spaces that has been designated already.
Environmental Response. The concept of good architecture has
shifted to encompass the notion of a building that is sensitive to its
environment one that will adequately protect the environment from the
potential pollution and degradation caused by human habitation (Williamson,
Radford, & Bennetts, 2002). Since the proposed Calinan Public Market
Complex is one of the communitys centres, therefore, it should be in parallel
to the protection and development of its environment as stated. It shall seek to
become an advocate of protecting the environment through advancing
sustainable design.
Efficient Land Use. The Calinan Public Market located along the
Davao-Bukidnon Road has the real potential to be known. Its site is in the
corner of a crossing which implies a good edge in marketing and is qualified
as citys minor commercial zone (C-1). With the sites entire marketing asset,
the redevelopment shall efficiently use the site making it more productive at
the same time adapting still the sustainable design concept.
12
Community relations. The redevelopment sites location along the

highway has many private competitors. Most of the counterparts of the
Calinan Public Market Complex are the strip commercial centres. In order to
achieve the goal to revitalize the public market, it should arise among its
competitors. It shall prove with its power to link nearby districts and
communities by showcasing local artisan products without intending to
remove utterly these private businesses.
Community Improvements. Calinan district is a thriving community in
Davao City. The redevelopment of Calinan Public Market shall be one of the
reference points in Calinan that will soon become one of the major
communities contributing to the improvement of economic and tourism
industry of the city.
Physical Comfort. Calinan Public Market Complex will be catering
hundreds of people from different districts and towns. Therefore, the
redevelopment shall be open for small or starting entrepreneurs and for
different types of customers. It shall be inviting and comfortable through
conforming to the traditions and culture of Calinan as its residing community.
Life Safety. The redevelopment of Calinan Public Market shall be safe
especially on late night transactions. Since the development will be projected
to be opened late nights, it should consider rovers around the site as
determined by the market administration.
Social/Psychological Environment. The increasing population of
Calinan is a consideration that needs an attention for the planned
redevelopment of the public market. The more the numbers of people are the
13
larger the number of customers may come and stop by in the market. For
example, according to survey data, 98% of the adults living within a 30 mile
radius of Seattles Pike Place Market had visited at least twice during the
preceding year. Pike Place Market enjoys roughly 14,500,000 customer visits
annually (Zaretsky, 2012). With this concern, the redevelopment of the
Calinan Public Market shall respond with the kind of demand that would arise
in the near future. The response should be in parallel and justifiable when it
comes to spaces and in correspondence to function.
Individuality. In promoting the individuality without intending to take
away the diverse and united attitude or ambiance of the market, it shall then
be proper to categorize the vendors into different stall sizes that fit to their
range. These stalls shall then be categorized again depending upon their
products. With this, there will be further organization in the market that soon
will benefit not only the vendors so as the customers.
Wayfinding. The site also has a good wayfinding and could be one of
the reference points. However, the current development causes traffic
congestion since there were no proper parking spaces anticipated. The
planned redevelopment should implement sound planning that concern the
pedestrian and automobile mobility and parking within and around the site
without risking the sense of orientation. Furthermore, it should cast priorities
also for differently abled persons.
Projected Image. Calinan Public Market Complex will be a
modernized public market. Its design shall be modern yet caught up still by
the idea of being Filipino. It shall stick to the essence of an open and freed
marketing and trading incorporated by the promotion of local products yet
14
seeks not to be as random as possible. Therefore, in general, the

redevelopment shall still recognize the idea palengke but improvise it to a
more modern and diverse market.
Client Expectations. The redevelopment of Calinan Public Market
seeks to become one of the best markets that caters entrepreneurship and
promotion of its local products to the country and to the world. Through its
sustainable and resilient design, the redevelopment shall up bring the life and
draw attention towards the society in keeping the awareness to its
environment and concern of public health and safety. Furthermore, it shall
help the inclination of economic status of the area.
Economy
Extent of Funds. Public Markets are complex, multi-million projects
that need substantial grant funding (Zaretsky, 2012). These funding needs, in
order to realize the project, will be catered by the client which is the City
15
Government of Davao. All the maintenance services will be funded under the
umbrella of the government.
Cost Effectiveness. The Calinan Public Market Complex cost
effectiveness shall be proved through efficiency on energy consumption and
the continuity of the run of the businesses within the market. It shall also
project its cost effectiveness through attractive design features and adequacy
of its designated spaces.
Maximum Return. Most of the money will be vested upon the
redevelopment of the market and the additional structures in the site. Through
the market and the additional structures such as the inn and commercial
buildings the money vested shall be returned duly.
Return on Investment. For a government funded project, the Calinan
Public Market Complex need not to investigate furthermore for the return of
investment since the market itself will be the service that rendered by the
government for the betterment of the community. Nevertheless, the
investment shall be expected returned in duly purposeful amount of time. The
Calinan Public Market Complex shall gain its profit from stall rentals and inns
income. With this, after the investment is returned, the redeveloped Calinan
Public Market shall activate to the peak of its full potential while maintaining
and minimizing operating cost.
Minimizing of Operating Cost. As a government funded project, the
Calinan Public Market should showcase efficiency through sustainable and
resilient design. Part of its financial attributes from its profit shall support the
16
continuous maintenance and advancement of technology and contribution to

workers.
Maintenance and Operating Costs. Since it is a public market where
surely sanitation is one of the very important factors to be maintained, the
redevelopments market manager shall assure the lifelong sanity in the market
through following and implementing rules and regulation about the certain
matter referring to the Senate Bill 1319 section 8 through 22.
Reduction of Life Cycle Costs. The initial costs of the Calinan Public
Market Complex will be implemented especially on the redevelopment of the
main market, the commercial stalls, inn, terminal, and Mini Park. The
reduction of these costs shall be vested upon keeping some of the site
elements.
Sustainability. Through sustainable design, the redevelopment of
Calinan Public Market shall be able to conserve the design through times. It
shall remain a spot where people can come and trade and be comfortable in.
It shall be one of the links of the extended communities.
Time
Historic Preservation. The current market is declining its appeal each
year as observed. Due to lack of maintenance, the face of the public market
17
has been the reflection of unorganized and unmaintained public place. The
client wants to make the redevelopment one of the reference points of the
community. With that, the redevelopment shall preserve its design and
sanitation quality through time.
Static/Dynamic Activities. The trading industry in the Calinan Public
Market Complex will be major. This industry shall remain as static as possible.
The development will be drawing attention however the goal to make the
trading industry static it shall also adapt to changes. It shall then also be
dynamic when it comes to trading industry through design features and ideas.
Change. Globalization can affect welfare through the workings of the
labor market (Villamil & Hernandez, 2003). With this, the redevelopment shall
be globally competitive especially the ASEAN integration has come. Though
the ASEAN Political-Security Community and the ASEAN Socio-Cultural
Community do not receive as much attention, but they serve as foundations
for the economic pillar of the integration exercise in Southeast Asia (Federico
M. Macaranas, 2013). The Calinan Public Market shall seek to adapt its halls
with various types of vendors small or large it may with this sudden change in
the country; it shall be in due time be the hive of food products and other
commercial industries interacting and competing internationally. As time goes
by, the redevelopment seeks to be inclined to the latest trend and shall remain
the intensity of being one of the best spots for food trips and other activities
alike.
Growth. The change of Calinan Public Market being a complex shall
achieve the very goal to satisfy its customers and farmers through the
promotion of modern trading industry and design. For example, according to
18
survey data, 98% of the adults living within a 30 mile radius of Seattles Pike
Place Market had visited at least twice during the preceding year. Pike Place
Market enjoys roughly 14,500,000 customer visits annually (Zaretsky, 2012).
The example, projects the possibility of the rise of customers especially now it
is developed. Therefore, the redevelopment shall be adaptive to the growth on
population and the possibility or potential to be on eof the food hives in
Davao.
Occupancy Date. The Calinan Public Market Complex will be
occupied even if the construction is still going on. Since, the client doesnt
want to disrupt the trading because it may kill many entrepreneurs business
for months. But, the redeveloped Calinan Public Market will be projected to
operate completely by 2016.
Availability of Funds. The availability of funds of the Calinan Public
Market will be from the rentals of the stalls and the income from the inn and
terminal fees. All other funds that will lead to the maintenance and operating
cost will be funded by the government in additional to the markets income.
Chapter III
FACTS
Function
19
Statistical Data. Davao City is a home of about 1,449,296 people as of

May 1, 2010 census covered by National Statistics office; 721,353 are males
and 722,537 are females (as shown in Table 1). People in Davao are one of
the scopes of the study that needs attention. Since Calinan is within the range
of Davao City, it is very practical to include its influences towards the
development. The population in table 1 portrays the Male and Female
distribution. Being larger than the population among men, women dominance
in the community may upbring an influence of having commercial buildings.
According to Wharton marketing professor Stephen J. Hoch, shopping
behavior mirrors gender differences throughout many aspects of life (Men
Buy, Women Shop: The Sexes Have Different Priorities When Walking Down
the Aisles, 2007). Women tend to be more invested in shopping rather than
men.
These people are walking above the 244,000 Ha of lands possessed
by Davao and creating 334,473 households as shown in Table 2. Since
purchasing goods is a family need, therefore knowing the number of
households may define the numbers of customers depending upon status.
The lands of Davao are parcels of Low Density Residential Zone (R1), Medium Density Residential Zone (R-2), High Density Residential Zone
(R-3), Socialized Housing Zone (SHZ), Tourism Development Zone (TDZ),
Minor Commercial Zone (C-1), Major Commercial Zone (C-2), Light Industrial
Zone (I-1), Medium Industrial Zone (I-2), Heavy Industrial Zone (I-3), General
Institution Zones, Special Institutional Zones (SIns), Parks and Recreational
Zone (PR), Open Space/Easements Zone (OSE), Transportation/Utilities
20
Zone (TU), Conservation Zone (CZ), Water Zone, Planned Unit Development
(PUD), Protected Zones.
Table 1
Demographic Characteristics of Davao City by Age and Sex Distribution
Age Group
Both Sexes
Male
Total
1,443,890
721,353
Under 1
32,345
16,823
1-4 yo
128,467
66,597
5-9 yo
149,404
77,182
10-14 yo
143,470
73,167
15-19 yo
152,126
72,551
20-24 yo
146,700
71,610
25-29 yo
127,156
63,466
30-34 yo
114,094
58,025
35-39 yo
98,139
50,173
40-44 yo
84,617
42,578
45-49 yo
71,051
35,264
50-54 yo
61,484
30,189
55-59 yo
48,125
23,759
60-64 yo
33,720
16,462
65-69 yo
21,206
9,979
70-74 yo
15,119
6,799
75-79 yo
8,721
3,676
80 and over
7,946
3,053
Source: National Statistical Coordination Board
Female
Sex Ratio
722,537
15,522
61,870
72,222
70,303
79,575
75,090
63,690
56,069
47,966
42,039
35,787
31,295
24,366
17,258
11,227
8,320
5,045
4,893
99.8
108.4
107.6
106.9
104.1
91.2
95.4
99.6
103.5
104.6
101.3
98.5
96.5
97.5
95.4
88.9
81.7
72.9
62.4
Table 2
Number of Households, Household Population, and Average Household
Size in Davao City, 2010 and 2000
Census
Year
Household
Population
Number of
Households
Average
Household Size
21
2010
2000
1,443,890
1,145,033
334,473
240,057
4.3
4.8
The lands of Davao ranked sixth of the most visited cities in the
Philippines. It garnered about 0.68 million tourists accommodated as of 2010
due to its festivities and natural attracting features (as shown in Table 3).
These tourists are also very much attracted to the ever famous Durian fruit
especially during its seasons. With the production of Durian and other
agricultural productions, public markets in Davao like Calinan Public Market
suddenly came to life. The bulk of tourists in Davao annually will be a
consideration since some of these tourists will eventually visit commercial
establishments like public market.
Table 3
Visitors Counted By the Department of Tourism (DOT) From
Accommodation Establishments in 2010
1
2
3
4
5
6
City
Cam Sur
Metro Manila
Cebu
Boracay Island
Baguio City
Davao
Number of Visitors
2.33 million
2.30 million
1.77 million
0.78 million
0.74 million
0.68 million
There are about 9 public markets in Davao and one of them is situated
in Calinan. These markets have been running for years due to the continuous
agricultural production. In Table 4, the statistics shows Davaos agricultural
production, which then implicates the largest productions are bananas and
coconuts among commodities. In tables 5 and 6 depicts Davao Citys
22
production
in
livestocks
and
fisheries.
As
shown
in
table
largest productions are the poultry and hogs. All the productions are generally
seen and bought in public markets.
Table 4
Agricultural Production in Davao City, 2006-2010 (in Metric Tons)
Commodity
2006
2007
2008
2009
2010
54,258
34,452
27,404
30,104
28,396
37,548
48,328
53,768
47,842
41,760
191,749
205,333.21
217,238.76
223,597.41
227,651.51
856.3
763.94
637.4
619.91
530.55
19,358
24,895.40
21,495.40
26,457.85
36,822.26
567
917.26
735.45
676.53
820.25
1,874
1,486.63
1,241.45
1,218.60
1,004.74
10,109
9,492.08
8,118.98
8,325.01
8,047.81
107.72
138.84
96.1
93.5
179.15
4,346
3,636.93
3,591
3,502.05
3,484.35
17,994
21,088.90
20,963.82
21,153.77
21,591.30
358
434.19
362.74
357.93
396.14
PALAY
Production (mt.)
CORN
Production (mt.)
Fruit Crops
BANANA
Production (mt.)
CALAMANSI
Production (mt.)
DURIAN
Production (mt.)
LANZONES
Production (mt.)
MANDARIN
Production (mt.)
MANGO
Production (mt.)
MANGOSTEEN
Production (mt.)
PAPAYA
Production (mt.)
PINEAPPLE
Production (mt.)
RAMBUTAN
Production (mt.)
WATERMELON
23
Production (mt.)
335
348.62
372.48
380.06
316.7
21.65
22.08
21.99
21.99
22.43
1,376
1,164.92
1,143.71
1,142.97
1,162.41
1.89
1.79
1.91
1.88
1.32
885
836.94
832.22
850.05
836.39
2.07
1.98
2.09
2.06
1.7
220,817
212,438.14
219,066.10
239,083.93
237,383.47
8,288
4,793.68
4,487.97
4,080.95
3,625.31
741.28
739.43
683.92
673.97
677.79
130.21
126.27
137.77
137.72
136.86
1,934.08
1,523.24
1,692.20
1,613.53
1,618.14
1,433.48
1,420.53
1,411.29
1,384.26
1,387.33
139.81
121.2
128.55
119.68
116.22
811.91
814.12
844.39
847.7
846.3
263.75
266.48
277.19
278.84
278.5
Non-Food
ABACA
Production (mt.)
RUBBER
Production (mt.)
TOBACCO
Production (mt.)
Industrial and
Commercial Crops
CACAO
Production (mt.)
CASHEW
Production (mt.)
COCONUT
Production (mt.)
COFFEE
Production (mt.)
Vegetables, Roots
and Tubers
AMPALAYA
Production (mt.)
BELL PEPPER
Production (mt.)
CABBAGE
Production (mt.)
CAMOTE
Production (mt.)
CARROTS
Production (mt.)
CASSAVA
Production (mt.)
CHAYOTE
Production (mt.)
EGGPLANT
24
Production (mt.)
4,361.91
3,821.07
3,596.75
3,657.88
3,323.13
116.68
120.04
118.39
117.98
124.86
375.28
375.45
353.72
355.08
355.15
52.08
53.28
51.77
51.11
51.79
108.93
105.73
102.79
98.07
99.33
96.75
98.73
107.19
108.89
110.06
353.11
354.79
335.72
325.14
297.38
733.14
725.59
656.09
647.12
658.87
96.5
97.01
100.84
96.32
96.38
19.52
20.68
18.99
18.23
14.13
GABI
Production (mt.)
GOURD
Production (mt.)
HABITCHUELAS
Production (mt.)
MONGO
Production (mt.)
OKRA
Production (mt.)
PEANUT
Production (mt.)
TOMATO
Production (mt.)
UBE
Production (mt.)
WHITE POTATO
Production (mt.)
Source: Bureau of Agricultural Statistics, Region XI Davao City
Table 5
Livestock and Poultry Production Inventory of Livestock and Poultry
Production, in heads, 2006-2010
Type (in
heads)
Swine /
Hogs
Cattle
Goat
Carabao
Ducks
Poultry
2006
2007
2008
2009
2010
234,830
230,960
236,120
239,330
238,904
42,653
55,488
50,236
65,997
3,009,562
45,392
52,537
42,247
59,417
3,926,938
46,001
51,337
40,158
58,918
3,902,338
44,336
53,051
38,456
54,424
3,648,917
44,162
52,196
39,586
47,675
3,405,752
25
Table 6
Fish Production in metric tons, 2006-2010
Type (in metric tons)
Municipal Inland /
Marine
Commercial Deep
Sea
Aquaculture
Fishponds
Total
2006
1,270
2007
1,492
2008
1,300
2009
1,235.70
2010
1,124.70
6,127
6,538
4,525
3,770.20
4,163.75
1,453
1,372
1,429
1,248.82
1,431.18
8,850
9,402
7,254
6,254.72
6,719.63
Calinan has classified its land use into institutional, residential,

commercial and agricultural. The largest land is covered by agriculture for
about 416.65 hectares, as shown in Table 7. In these lands there are about
4,878 households dispersed into 38 puroks/sitios withholding 24,537 total
population gathered by Partcipatory Resource Appraisal (PRA) as shown in
Table 8 Table 9 shows that the population of women is larger than the
population of men. The number of households is the key component of
knowing the possible number of customers the redevelopment shall cater.
Table 7
Actual Land Use
Classification
Institutional
Residential
Commercial
Agricultural
TOTAL
Area
(Hectares)
49.99
249.99
116.66
416.65
833.29
Source: Barangay Calinans Profile
Percentage
6%
30%
14%
50%
100%
26
Table 8
Demographic Characteristics of Calinan by Household Distribution
Purok/Sitio
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
Number
135
82
63
61
45
280
205
91
208
116
181
72
105
129
275
77
147
148
188
251
53
110
206
120
420
83
39
112
24
42
70
60
66
107
107
119
110
171
Population
779
378
270
327
157
2200
1071
362
1300
478
1311
280
547
780
630
349
627
605
570
1186
237
1050
911
1000
2000
384
179
367
130
197
283
400
280
320
476
571
855
825
27
TOTAL
4878
24672
Table 9
Demographic Characteristics of Calinan by Sex Distribution
Purok/Sitio
Male
Female
Total
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
388
187
135
146
82
1070
552
161
633
235
647
123
258
384
307
175
288
299
276
582
116
512
461
534
969
183
90
187
63
91
135
191
137
157
240
391
191
135
181
75
1130
519
201
667
243
664
157
289
396
323
174
339
306
294
604
121
538
450
466
1031
201
89
180
67
106
148
209
143
163
236
779
378
270
327
157
2200
1071
362
1300
478
1311
280
547
780
630
349
627
605
570
1186
237
1050
911
1000
2000
384
179
367
130
197
283
400
280
320
476
28
36
37
38
TOTAL
279
403
391
12067
292
452
434
12605
571
855
825
24672
Having agriculture as the biggest parcel of Calinans stature, there are

4 major crop/commodity produced annually from several puroks/sitios. These
are the palay, banana, durian, and pomelo (see Table 10). These crops are
dropped and distributed by trucks, jeepneys, or sometimes by small vehicles
like motorcycles and pedicabs to Bangkerohan traveling for approximately
twenty-seven kilometers then back again to the origin. The largest among the
four commodities is the palay garnering 540,000 kilograms. Knowing the
largest production is palay, pomelo, banana and durian the development may
regard the promotion of the said commodity.
Table 10
Agricultural Production in Calinan
Purok/S
itio
1
2
3
11
12
14
15
17
22
TOTAL
A/P
30
20
20
50
20
50
30
5
225
Palay
Product
ion
72,000
48,000
48,000
120,000
48,000
120,000
72,000
12,000
Major Crop/Commodity
Banana
Durian
A/P Product A/P Product
ion
ion
540,000
5
5
136,500
136,500
5
5
40,000
40,000
Pomelo
A/P Product
ion
10
225,000
10
20
176,500
401,500
29
Area Parameters. For commercial spaces, customers should have a

minimum open space of 0.74 square meters. For office workers and staff, a
minimum of 9.3 square meters should be provided, for residential spaces 18.6
square meters. For dining areas like cafeterias a minimum of 1.4 square
meters. Minimum stall space is 3.10 square meters.
Personnel Forecast. As stated in the Senate Bill 1319 Section 32,
Public Markets are administered basically by the Market Committee. This
committee has the representative of the City Treasurer, the representative of
the Sanggunian, City Legal Officer/City Prosecuter, and the representative of
the market vendors as its following members. However, the City Economic
Enterprise office has several revisions about the numbers of people managing
the markets and other branching areas since Davao City itself is a huge
progressive city. Holding about 44 divisions in the office, the City Administrator
tends to achieve these divisions for system.
As to the current market in Calinan, another division from the City
Economic Enterprise, there were about 25 office members including the
officer in charge. The office ensures the organization of the market for 8
hours, five days a week.
The market supervisor/officer in charge is the one who represents,
administers, acts as the head of the market. He/She is head and the one who
will instruct the office staffs, inspectors, market supervisors (security), and
slaughterhouse officers.
Clerical and paper works in the City Economic Enterprise Office in
Calinan is being done by the five office staffs. They are tasked to do all the
30
receiving and computing datas directly from other offices or from the market
itself. The substantial inspecting is job done by the two Inspectors. Inspectors
are the ones who will inspect the market; they are generally tasked to inspect
the stalls and bagsakan. The supervision of the entire premises is being done
by the market supervisors. There were about 429 market stalls plus 142 make
shift stall (sprawled stalls) summing up into total of 571 stall in the market.
These market stalls have approximately 1-5 members including helpers and
kargadors.
The ensurance of security of the whole market is done by the
deployment of security guards divided into three teams shifted every eight
hours. Each team is lead by the team leader who will also be the desk officer
during the shift. Under the leaders were the security guards assigned to
secure the entire premises and the slaughter house. Moreover, the slaughter
house management is job done by the slaughterhouse officer.
All personnel under the City Economic Enterprise of Davao envision
being a model government office that contributes to the development of
Davao City through professional, honest and efficient public service. With the
drive to be a contribution to the community, the office stands to do its mission
to be a corps of competent civil servants managing viable economic
undertakings, a result-oriented government office delivering professional,
honest and efficient public service, and a responsible employer who makes
employment a worthwhile and satisfying experience.
User
Characteristics.
The
Calinan
Public
Market
is
mainly
accommodating the 24,672 residents in Calinan. These suburban occupants

rely upon different transportations in order to interact to the main institutions
and offices resided in downtown area. Though Calinan is about 27 kilometers
31
away
from
Davaos
Metro,
Calinan
residents
still
spontaneously
communicating and interacting to institutions and offices resided in downtown

due to the concept that downtown area has it all.
The diverse community of Calinan is home of different ethnicity
consisting
Cebuano,
Tagalog, Bagobo, Ata and

Muslim. The mixture of
ethnicity
disregarded
has
to
been
live
harmoniously toward the

perspective of continuous
progress of the land. With this concept, literacy in Calinan is held up high
reaching up to the rate of 94.01% as 2010 according to the barangay profile.
Having literacy rate as high as 94.01% implicates the different views about
public markets and supermarkets.
Below, the researcher asked respondents as representatives from the
4,878 households in Calinan to rate the current Calinan Public Markets
performance. The researcher gathered 370 respondents as solved from the
Slovins formula of data sampling from large population.
The results (as shown in figure 1) show that residents in Calinan rated
along the scale of 1 to 5, 5 being the highest rating. The survey question 1
has an average mean 3.30, question 2 has an average mean of 2.75,
question 3 with 3.59, question number 4 with an average of 3.40, and lastly
question 5 with 3.13.
32
Question number 1 rated 3.27, thus implicated that some residents

doesnt trust shopping in the public market because of security matters and
organizational matters. Question number 2 has the lowest average among the
questions which is 2.79 to which then implies the sanitation of the current
market needs an improvement that resulted into a rating 3.24 for
recommendation as asked in question 5. However, on the other side of the
box, the question 3 and 4 to which respondents asked if they whether they
think products are fresh and whether these products are sold with manners by
the vendors, it resulted into 3.57 and 3.36 respectively. The rating for question
3 and 4 implicates the average performance of respondents towards the
goods and vendors.
Figure 1
Bar Graph of the Results of the Satisfactory Survey
4
3.5
3
2.5
2
Rating
1.5
1
0.5
0
Q1
Q2
Q3
Q4
Q5
33
For the over-all rating for the Calinan Public Market, it was only rated
by the respondents with just an average performance for its organization,
sanitation, security systems, commodities sold, and vendor manners.
Since the redevelopment will be an extension also for nearby communities,
the results may represent also the perceptions of people resided in Marilog,
Baguio, Tugbok, Suawan, Lamanan, Tamugan, and Wangan area.
Community Characteristics. Calinan is a thriving community. It was
originated several years ago and developed through the years. The
development of the community started as a sprawl which then continued
through time. Eventually, the growth of the said community has shown
through gradual developments. These gradual developments are mostly
commercial establishments, housing developments and road concreting
projects. Now, it has proven itself as a diverse community of being the home
of about 24,672 of mixed ethnicity population.
Currently, Calinan belongs to the third congressional district of Davao
City. It is composed of 38 purok/sitios that are designated to either from North
barangay Dacudao, South barangay Wangan, East and West barangay
Talomo River. Its reach of about 27.13 kilometers away from the City Hall
located in downtown area makes the community dependent on automobiles
like trucks, jeepneys, vans and motorcycles for transportation matters.
Figure 2
Calinan Barangay Zoning by Purok
34
Calinan has a total area of 833.29 Hectares. It was divided into parcels
of institutional, residential, commercial and agricultural land use. 50% of the
area is dominated by the agricultural land use which then depicts the very
good soil for agricultural commodity production. The production of agriculture
is the bread and butter most of the residents making most of them selfemployed.
Organizational Structure. The City Economic Enterprise Office units
are administered by the office manager. These units include 9 public markets,
1 overland transport terminal, main (Ma-a) and 3 satellite slaughterhouses
(Calinan, Mintal, Toril), 1 sea port (Sta. Ana), 1 park (Magsaysay), 10
cemeteries and 1 recreation center (Almendras Gym). These units were put
up in different years but put under one management when the City Economic
Enterprise Office was created upon reorganization of the city's bureaucracy in
1996. Currently, it has an eight year-old organizational goal which was
developed in December 2, 2004 by management and all the supervisors. For
calendar year 2009, Economic Enterprise implemented 7 programs namely;
Operation of nine (9) city-owned public markets.
35
Operation of one (1) overland terminal (DCOTT).

Operation of one (1) main slaughterhouse (Ma-a) and three (3) satellite
slaughterhouse.
Operation of one (1) port (Sta. Ana).
Operation of one (1) park (Magsaysay Park).
Operation of ten (10) public cemeteries.
Operation of one (1) recreation center (DCRC)
Figure 3
Organizational Chart of City Economic Enterprise
36
Calinan Public Market on the other hand, has the supervisor as the
head of the office. Under the supervisor are the office staffs, inspectors,
market sweeper, slaughterhouse officer, and the market supervisors. In
knowing these staffs, the redevelopment will know the proper gross floor area.
Figure 4
Organizational Chart of City Economic Enterprise, Calinan Division
Officer in Charge
Inspector
Office
Market
Staf
SupervisorMarket Sweeper Slaughterhouse
Team Leader
Team
1 Leader 2
Team Leader 3
Value of Potential Loss. Calinan Public Market sells different

commodities from dry goods to vegetables to meat production. Since Calinan
37
Public Market stands to be more of an agricultural production enterprise, the

possibility of the declining sales may come especially during non-seasons.
Regardless of this matter, the public market managed to run because of other
demands.
The valuable peak seasons for durian and other popular fruit and
vegetable commodity made the market popular more especially to the tourists
and local consumers. However, the non-season days may come and may
eventually change the face of the market during these days. The
consideration of this loss maybe patched up by advertising other commodities
in the market making the market a much demand more for the public.
But, being the basic need for a community, Calinan Public Market may
really run even it is not season for some commodities or other productions.
However, the reality of this phase may be reduction of a possibility of a huge
economic help to the community.
Time-Motion Studies. Calinan is about 27.13 kilometers reach from
City hall resided in downtown which then will took for about an hour drive for
jeepneys, trucks and vans. Being a sub-urban community Calinan is the
center of the North-eastern part of Davao. It serves as a drop of different
trucks and automobiles that will catch up to the next drive either towards
downtown or towards uptown which includes Marilog and Baguio Districts. It
will take for about 40 minutes to drive to Marilog, 25 minutes toward Baguio,
and 15 minutes toward Tugbok.
Since the Calinan Public market is in the metro, the drive from
downtown will only took for about an hour also depending upon traffics. But
38
for the nearby residents, Calinan Public Market is just a walk reach taking 5
minutes or less regardless for those in much further areas.
Figure 5
The Site Location
Source: Google Maps
Traffic Analysis. The grid type framework of Calinan is completely

visible in the map as shown in figure 5. With a total of 143.5 km of concreted
roads, transportation is made possible though not all roads are concreted.
These roads are boxing out properties and establishments like Calinan Public
Market.
Calinan Public Market is approximately an 80m division between
Honesto Garcia St. and Davao-Bukidnon Highway. Near Calinan Public
39
Market is a trumpet intersection of the Davao-Bukidnon Road and the

Villafuerte St. Within the market there were two roads with a width of three
meters. These small streets are convenience streets for deliveries and
exportation. However these streets dont have sidewalks and application of
proper ramps for differently abled people. During peak seasons or market
days (Saturdays and Sundays), ambulant vendors are rampant to which is a
problem since they are occupying the walks which leads to congestion. The
addition of unorganized loading and unloading of pedicabs and motorcycles
makes the problem even worse. The barangay however responded to this
situation. They managed to close the Honesto Garcia St. as a one way street
to prevent this congestion. Calinan Public Market managed to put parking
spaces for jeepneys and trucks who delivers the commodities to the market.
However, some of the parking spaces are made terminals routed for uptown
trips. The traffic within and around the public market has a lot of constraints
and most of these constraints are caused undisciplined customs of the
residents.
Figure 6
Calinan Public Market Traffic Analysis
40
Figure 7
Honesto Garcia Street
Figure 8
Market Road 1 During Night Time.
41
Behavioral Patterns. Calinan Public Market has several stalls for

lease. These stalls have been occupied by vendors who pay 500PhP monthly
which are then designated into either section wet or dry depending upon what
is being sold. The market opens as early as 7:00 am and before the opening
hour, vendors managed to prepare the stalls and commodities being sold.
When clock struck 9:00am customers are starting to flood up the halls up to
11am. These are the peak hours. The peak hours then will be back by 4:00pm
until 7:00. After then, when twilight came, barbecue stalls started to open
serving drivers and travellers for their food stop. The cycle remains the same
until Saturdays and Sundays comes, things will be much busier in the market.
Peak hours are much longer; market stays awake until 10.
For the entire day, from the time it started to open, market security
guards are roving and shifting as schedule dictates. They work five days as
well as the office. However offices are only working from 8:00am until 5:00pm.
Space Adequacy. Currently, there were about 429 stalls in the market.
Some of these stalls in the market have not yet been occupied but there are a
lot of ambulant vendors around the market. The market may seem to have
enough stalls but some of these stalls costs a lot for the starting vendors to
pay. Therefore, in that case, vendors tend to occupy the sidewalks and sell
there. The situation results to congestion and the sidewalk, hallway and
42
streets widths become insufficient. Addition to the result regarding to the

situation is the crowding of people especially during peak season or holidays.
The evident traffic congestion is also a contribution of lacking enough
parking spaces for vehicles like, jeepneys, trucks and other automobiles.
Currently there no definite parking spaces since the sparking space arent
concreted or developed.
Type/Intensity. Calinan Public market has two market buildings and
stalls inside. These market buildings are designated into wet and dry sections.
Dry section includes the dry goods such as abacca, dried fish and etcetera
while wet section includes meats. These sections are very important and
verify the identity of public market the most. In order for the market to function
better, the market has other facilities like slaughterhouse and the
administrative office. Minor facilities like parking lots plays also a big role
especially when in it comes to deliveries.
Physical Challenged Guidelines. The special consideration for the
welfare of the disabled has been neglected in the current Calinan Public
Market. Ramps should be provided with a scale ratio of one is to twelve.
Furthermore, there should be sufficient space for a wheel chair to pass the
walks with a supposed minimum length of 1.5m as stated in the National
Building Code of the Philippines and BP 344. Furthermore, according to the
Public Market Code ramps shall be strategically located for purposes of
visibility, near the approach point to the market structure, and shall conform to
the provisions of the existing accessibility law which requires buildings,
institutions, establishments and public utilities to install facilities and other
devices to enhance the mobility of disabled persons. Therefore, management
43
shall provide ramps and other convenient facilities related to make the market
functional and have well-rounded activities. For example, regular stairways
shall complement the market systems and activities. Along with the stairways
are the facilities like toilets intended for the physically challenged people.
Form
Site Analysis. Calinan Public Market is located 711'26"N 12527'16"E
Davao City. It is currently standing in a 14,280 sq. m lot (shown in figure 9)
surrounded by the roads Davao-Bukidnon Highway, Honesto Garcia St. and
the ends of the Villafuerte St. Since the area is too small, the redevelopment
will be extended towards North-West filling up the whole block making the site
a total of 28, 331 sq. m (Shown in figure 12). The markets site is quite an
irregular shape. It is surrounded by commercial establishments also like
NCCC supermarket just across the market, One Network Bank and Mercury
Drug.
Figure 9
The Current Site
44
Figure 10
The Site. Birds Eye View
Figure 11
The Site. Mans Eye View (scene from Honesto Garcia St.). Market
Building 2
45
Figure 12
The New Site
Soil Analysis. According to the data provided by the Mines and

Geosciences Bureau Region XI, Calinan District is within the perimeters of
Calinan Quadrangle. Generally, the area can be grouped into five (5) major
geomorphological units (or terrain mapping units) which are as follows:
a.
Fluvial landforms
b.
Lower Talomo volcanic foot slopes
c.
Denudational landform in volcanic rocks
d.
Denudational landform in sedimentary rocks
e.
Karst landform
46
Fluvial landforms. The fluvial landforms define the Davao River and
tributaries active channel and floodplains.
Lower Talomo volcanic foot slope. This area defines the broad and
elevated flatlands covering the Calinan area. It is chiefly underlain by gently
dipping volcaniclastics.
Dedudational landform in volcanic rocks. Intercalated andesitic lava
flows and pyroclastic rock with dominant denudational processes made up
this landform. It occupies the southwestern part of Calinan quadrangle.
Denudational landform in sedimentary rocks. A greater part of the
quadrangle is occupied by the sedimentary hills and slopes. Several Sub-units
can still be delineated within this landform based on relief and specific origin,
however, due to the reconnaissance nature of activity, further delineation of
sub-units was not attempted to this time. It is interesting to note that a lot of
mass movement were mapped within this landform.
Karst landform. Karst landform develops mainly on areas underlain by
limestone especially if excess rainfall is available. Karst landform can be
recognized within Malabog area wherein positive and negative landforms can
be identified.The section of the property with relatively steeper slopes defines
the southeast boundary. The area is generally underlain by intercalated and
compacted
pyroclastic deposits with lenses of volcanic flows which, in turn,
an overlain by relatively thin blanket of surficial deposits. The basalticandesitic volcanic rocks in the property are most probably derived from the
Sibulan-Talomo-Apo volcanic complex, which is responsible for the most
widespread lithology in the area, effectively blanketing a substantial portion of
Catalunan Pequeno and other adjacent barangays.
47
Calinan still belongs to the area where it is low in susceptibility of

landslide however it may be prone to flooding with a rating of medium
susceptibility since it is near to the Talomo River, and the river connected
towards Davao River.
Based from the areas geological environment and the foregoing field
findings, the property inspected is capable of accommodating most forms of
development. The underlying lithology is generally a competent foundation
material, capable of supporting light to moderate infrastructures (e.g.
residential houses, small buildings, etc.). The geohazards identified in the
area are ground shaking, flooding and possible volcanism. Ground shaking
can be mitigated by the proper engineering designs of structures. As regards
possible volcanism that is subject to official classification of Mt. Apo status by
PHILVOCS, vigilance and alertness would be sufficient to prevent the loss of
lives.
48
Figure 13
Flood Susceptibility Map of Davao
49
Figure 14
Landslide Susceptibility Map of Davao
50
FAR & GAC. According to P.D. No. 1096, THE 1977 NATIONAL
BUILDING CODE OF THE PHILIPPINES (NBCP) the percentage of site
occupancy by a building/ structures shall be taken at the ground level and
shall be exclusive of courts, yards and light wells. Courts, yards and light wells
shall be measured clear of all projections from the walls enclosing such wells
or yards with the exception of roof leaders, wall copings, sills or steel fire
escapes not exceeding one point two meters (1.2 m) in width.
Climate Analysis. In Philippines, there are only two seasons the wet
and dry. The country is located above the equator and is included in tropical
zone. Annually, Philippines is hit by typhoons. Typhoons have a great
influence on the climate and weather conditions of the Philippines. Philippines
has the average temperature of 25.5 degree celcius. A great portion of the
rainfall, humidity and cloudiness are due to the influence of typhoons. Due to
high temperature and the surrounding bodies of water, the Philippines has a
high relative humidity. The average monthly relative humidty varies between
71 percent in March and 85 percent in September. The combination of warm
temperature and high relative and absolute humidities give rise to high
sensible
temperature
throughout
the
archipelago.
It
is
especially
uncomfortable during March to May, when temperature and humidity attain

their maximum levels.
As to Davao City, it has an average of monthly temperatures above
26 C (78.8 F), and average monthly precipitation is above 77 millimeters
(3.03 in).
51
Figure 15
Sun and Wind Path
Code Survey and Surroundings. Calinan Public Market belongs to

the Minor Commercial Zone (C-1) as the City planning has defined through
the certificate. This indicates that the market is in the right zone for running
commercial business.
The Calinan Public Market Complex is a redevelopment of the current
market. The current market doesnt have trees or landscaping, the site is
totally flat with all of its buildings and facilities designated within the site.
However, the market could be attracting if there were any natural features but
it wasnt implemented due to the small space and a huge need for more stalls
and facilities like additional parking spaces for vehicles like trucks and
jeepneys.
52
Psychological Implications. Residents in Calinan as surveyed

wanted change for the public market and very much prefer supermarkets
rather than the latter. The
implication of the statement is
that the atmosphere really
affects the point of view of the
customers in purchasing and
patronizing markets.16 people
who were avid customers of
both types of markets were asked if they prefer supermarkets over public
markets. They were also asked if whether of the two are sanitized
The data shows that although the consumers think that public market
has cheaper and fresh products they would still prefer supermarkets over
public markets. The reason behind the preference may be justified by
question number one and two. Consumers still think that supermarkets are
cleaner and much safer to purchase goods.
Figure 16
53
Survey Results
16
14
12
10
8
Public Market
Supermarket
6
4
2
0
Question1
Question2
Question 3
Question 4
Question 5
Question 6
Point of Reference/Entry. When driving from downtown towards

Lacson along Davao Bukidnon Highway, the intersections round plant box is
very visible. It is already an indication for directions especially knowing the
location of the site aside from being the billboards local stand post.
54
According to Mr. Elmer Juyo, the markets officer in charge, the

development of the market has no definite point of access. People could
come in from anywhere and from anytime they want thats why they didnt
have any data when it comes to average cutomers who patronize the market.
Therefore, Calinan Public Market is as public as it was named. The
slaughterhouse is the only place where there were restrictions of access.
Building or Layout efficiency. The 17,291 sq. m. total area of the
current Calinan Public Market isnt really enough for the entire routine of the
users. Since the routine of the users include mobility of vehicles and
transactions. Some stalls remained unoccupied but there are many ambulant
vendors placing themselves within the site. The whole area wasnt totally
efficient when it comes to layout or the framework of the development
because of the said situation. Maybe the reason is both the organization itself
and the development itself.
Cost/SF
and
Equipment
Costs.
For
government
funded
development Calinan should have justifiable costs for the said project. Since it
is a redevelopment it will really make a huge change for the market. There
would be additional facilities to which therefore sums up estimated 25,000PhP
gross per area. When multiplied to the total area it will sum up over
24,475,000PhP.
Economy
Cost Parameters and Maximum Budget. Cost per square meters will
be defined 25,000PhP. The latter then is multiplied to area unit per 429 stall
owners, 25 office workers, and average customers daily is approximately 700
55
customers. Thats a total of 24,475,000PhP without the total additional costs

for extensions.
Market Analysis. Currently, the City Economic Enterprise is expecting
the Calinan Public Market to earn 680,000Php per month. Calinan Public
Market is already fourth of the largest earning public markets in Davao next to
Toril Public Market, Agdao Public Market, and the Bangkerohan Public Market
respectively. The change for the development of the Calinan Publlic Market
may gradually affect and increase the monthly income of the market.
Energy Source Costs. Calinan Public Market relies its electrical power
demand to the Davao Light Power Company. The company charges the
overall commercial centers like public markets 19.38 centavos per KW/hour.
The average consumption of a commercial structure like public market is
about 15.5 Kwh/sf daily. 70% of all energy consumed in a typical office
building, with an additional 20% of energy consumption used to power office
equipment. The remaining energy is consumed by water heating, cooking,
and refrigeration systems, as well as other miscellaneous uses.
Activities and Climate Factors. The continuous maintenance of the
market is very needed as of the current. Since the public market resided in the
tropics, it will really experience high humidity and moisture which eventually
deteriorate some building materials. One of the most important building
material is the roofing in the market building. The holes in roofing does affect
greatly on the products the vendors are selling.
Economic Data. 64.74% of Calinan residents are earning 5,000PhP
below (1), 8.45% are earning 5,001-10,000PhP (2), 6.56% are earning
56
10,001-15,000PhP (3), 6.00% are earning 15,001-20,000 (4), 3.18% are

earning 20,001-25,000PhP (5), 3.46% are earning 25,001-30,000PhP (6),
7.61% are earning 30,001Php and above (7), with a total of 4,878
households. People here tend to establish livelihood through having
businesses especially regarding agriculture and commerce. As shown in the
data below as gathered information from the Barangay Profile, there is a huge
percentage of people here in Calinan are only earning 5,000PhP below.
Although 53.03% percent of the households are self-employed it seems that
the incomes of the residents are very low.
Figure 17
Pie Chart of Monthly Gross Income of Households, 2010
LEED Rating System. Calinan Public Market needs a huge

maintenance and recovering what is the best out of whats present could
really be hard especially when the structure itself is deteriorating. The obvious
holes in roofing, which is a huge problem when raining, are one of things that
need action.
57
In order to reduce the economic costs of maintenance, especially when

replacing stuff like roofing, needs a resolution. The resolution is the resiliency
of design. Resiliency of design means the stand of the building through time
and time to time weather changes. It is incorporated with Environmental
design which implicates the vision of a building that does minimal
environmental impacts. Both of the design implication would be valuable to
the redevelopment of the market.
Time
Significance. Since most of the neighbouring establishments are
commercial spaces, there is no need for consideration of historical
preservation. However, the development shall take consider the nearby park
which resided a few meters away from the market. Parks are very significant
58
especially for a community; therefore the redevelopment shall take note its
functional impact towards the park.
Activities and Projections. In due time, the seasonal fruits and crops
may affect the public markets performance. This will be a constant change
that the market should take regard. Eventually, when the market is
redeveloped, theres a huge possibility of increase of customers. These
customers could come from nearby districts and communities.
When it says the near future, the redevelopment shall be projected to be a
hive of many consumers and customers. The said projection needs sufficient
spaces and shall be flexible for additions.
Chapter IV
CONCEPTS
Function
59
Service
Grouping.
Public
Market
generally
classified
along
commercial services done by the government. Since the redevelopment will

be adding food, lodging and transportation services aside from marketing,
service grouping within the site will be implemented in ordering plans.
Market Building is where the interaction of customers and vendors
takes place. Generally, market building is sectioned into two: Wet and Dry
sections. Since market building is the main focus of the redevelopment, it,
thus, be considered one of the centralized service grouping along the abattoir,
and bagsakan or food terminal, and storage. These structures help manage
the marketing services of the market. Along this service is the commercial
building.
Food is vital for humans. The food services the market will be offering
is an essential, knowing the market will be flooded by many market travellers,
customers, and vendors every day. The huge percentage of people coming in
will be an implication of many dietary energy intakes for food. After all, what is
the market for? It is for food and other commodity. This service will be mainly
accommodated by the food cove.
Lodging service will be accommodated by the inn. The market, being in
the metro of the sub-urban, made the place a usual stop of travellers. The
residential accommodation the inn is serving is a vital. It will be hosting food
services but only as a minor service since food services is offered by the Food
cove.
The focus may be the market but the addition of transportation makes
the market redevelopment more mobilized. Transportation is very important in
60
Calinan since it is a sub-urban area of Davao. The terminal will be responsible

for providing care, maintenance and dispatching of the private and markets
fleet of vehicles. These vehicles include trucks, haulers, L300 vans, tricycles,
and motorcyles.
People Grouping. The redevelopment will be housed by group of
travellers, administrators, customers and vendors. The services the
redevelopment offering will be completed by the administrators and vendors
while the receivers of the services will be the customers and travellers.
The number of customers and travellers is still undefinable since the
current has no specific point of entry and exit. But knowing the population of
Calinan and whole Davao, the redevelopment will be accommodating
approximately a thousand of customers daily. These customers will be
accommodated by combination of over 500 vendors and administrators.
Activity Grouping. The redevelopment of the Public Market will be
offering market, food, transportation, and lodging services. These services will
be housed the structures that will be put up within the parameters of the
Public Market itself.
1. Market. The trading of the merchandise and other commodities is
done here. This where the customers can purchase goods and the
vendors can sell their commodities. The market will be sectioned
into two the wet and the dry sections.
2. Slaughterhouse/Abattoir. The meat production will never be
possible without an area to butcher. The slaughterhouse is the area
where animals were slaughtered then preceded to wet market
section to be purchased by consumers.
61
3. Bagsakan/Food Terminal. The bagsakan or the food terminal

markets the wholesale trading of products such as fish, fruits,
vegetables and other commodities.
4. Commercial Building. The small private entrepreneurs can start up
their business in this building. This building seeks to put up the local
entrepreneurs and seeks not to operate franchise stores. It can also
host offices. Building includes the City Economic Enterprise Office
for ease of transaction and networking from other offices.
5. Inn. The market inn will be operating due to the residential needs of
the travellers stop. It will be mainly housing travellers.
6. Transport Terminal. The terminal is responsible for the organization
of market and peoples fleet of vehicles. Private transport groups of
vans, jeepneys, motorcycles, and tricycles may use the terminal.
Priority. Based on the survey gathered, two of the reasons the
recommendations of the customers is only average towards the market is the
low ratings on sanitation and security matters. Knowing the customers want to
feel secured around the parameters and so as the feel of sanity, the
redevelopment shall design with these values. The main reason of the
development is to rehabilitate the current public market and push it towards
helping the economic status of the community it settled which is the Calinan.
Moreover, the redevelopment shall understand the need of proper disposal
which should parallel to proper security. Along the need of being clean and
safe, the redevelopment shall take into account sustainability and resiliency.
Both principles are indeed the trend but it says and implicates so much more
than just another trend. It allows the building to be environment friendly
without obliterating the very purpose of building structures for the
development of the community.
62
Hierarchy. The redevelopment will be managed by the market

administrator. Market administrator will be responsible for the implementation
of rules and regulations of the public market, the assistance in the formulation
of the budget for operations, the proposition and coordinating plans and
programs for public markets and other responsibilities as stated in Senate Bill
1319 section 59. However, the main focus of the redevelopment which will
take highest regard is the market building where market is being done. It is
the core reason of putting up the project alongside the bagsakan,
slaughterhouse, inn, foodcove and terminal.
Security Controls. Since security is one of the priorities of the
redevelopment, it shall then be regarded by proper design and integration of
technology. Security may be concern because of the site environment,
relating to a neighbourhood or community condition. Security measures in
public places like the Public Market would be hard especially winding up the
thought of making the development as open and inviting. Implementation of
CCTV and surveillance systems on the site will be a factor of security
tightening. Along integrated technologies are the implementation of rules and
roving officers, and site lighting during nighttime.
Sequential Flow
1. Site Development
63
2. Market
3. Bagsakan
4. Slaughterhouse
64
5. Transport Terminal
6. Inn
7. Commercial Building
Separated Flow. Abattoir or the slaughterhouse shall be separated

from the public view. Since it still needs the importing and exporting especially
livestocks, it should have separated road networks along with the waste
65
disposal collection. Moreover, the inn shall be as much as possible separate

itself from too publicized places to avoid noise problems. Knowing that the inn
is a place where the travellers could stay and rest, the concept of privacy shall
be taken to account also.
Functional Relationships
1. Site Development
2. Market
66
3. Bagsakan
4. Slaughterhouse
5. Terminal
67
6. Inn
7. Commercial Stalls
68
Communications. The modernization of the era is really rapid making

communication as fast as lightning. The development of technologies like
internet made a huge impact on day to day communication. One example is
email where one can send messages through the internet. Communications
like this shall be taken to account in building up the development.
Technology like computers may improve the dispatching and receiving
of goods on the redevelopment. It can simplify the auditing of the office staffs.
It can also maximize the time which then can be converted towards keeping
the market intact with the customers since customers can come anytime.
Form
Enhancements. The project is redevelopment of the current Public
Market. Since the area will be extended filling up the whole block. The
redevelopment will make a huge change for the area. Though there are areas
that will be preserved but it would be just minimal since there are problems,
huge problems that currently needing curing. One problem if the
redevelopment takes place is the congestion of traffic. In order to solve the
problem of congestion, the plan should be reorganized.
69
Special Foundations. The location of the redevelopment is within the

range of a tropical country. It will experience only wet and dry seasons. This
kind of climate supports the existence of many wild animals as well as insects
like flies, mosquitoes, and vermins. Commonly, insects like flies infest markets
since it is where waste is always present. Knowing the problem of the market,
the redevelopment shall consider the problem. Proper waste management
and discipline shall be implemented.
Alongside the implementation of rules regarding sanitation, the
improvement of the redevelopment shall take into account the climates dry
season. With this, the redevelopment will consider sun baffles in its design
and rainwater harvesting. The principles may eventually minimize operational
costs through the time.
70
Density & Environmental Control. Based from the areas geological

environment and the foregoing field findings, the property inspected is
capable of accommodating most forms of development. The underlying
lithology is generally a competent foundation material, capable of supporting
light to moderate infrastructures (e.g. residential houses, small buildings, etc.).
The geohazards identified in the area are ground shaking, flooding and
possible volcanism. Ground shaking can be mitigated by the proper
engineering designs of structures. As regards possible volcanism that is
subject to official classification of Mt. Apo status by PHILVOCS, vigilance and
alertness would be sufficient to prevent the loss of lives.
Safety. Currently, Calinan may not be too dense like in the downtown
area but being a sub-urban and metro of many local districts, Calinan may
eventually increase its density. The redevelopments site is along the DavaoBukidnon Road which is zoned as minor commercial zone. It is a flat
development and there were no special features like trees on the site.
Knowing the increasing demographic status of the location, the
redevelopment shall put an allowance for the increase. Though the future may
be vague, as an important development of the location, it shall view the
perspective of looking forward whats about to happen. Crowding will likely to
happen especially on peak seasons and holidays therefore, hallways and
public passageways shall be designed accordingly.
Neighbors. The redevelopment is a neighbor of many small to medium
commercial establishments. Near the development are a bank, a police
station, a supermarket, and a commercial strip. There are also on going
constructions for commercial strips. Eventually, the public market will be
71
surrounded by many commercial establishments that have the tendency to kill

the market. The sad truth with competing with its neighboring is that the
market does not have the strength, though it has assets, it is swallowed by its
failures on sanity and other factors.
In order to revitalize the area it shall be redeveloped into much
modernized features and showcase itself without intending to kill other
commercial establishments nearby. It shall then feature, free flow of traffic,
safety and sanity. With its features, the market may earn millions and help the
thriving community of Calinan as well as its local entrepreneurs and farmers.
Homebase/Office Concepts. The parameters of the redevelopment is
extended filling up the whole block along the Davao-Bukidnon Road. It will be
settling on the minor commercial zoned land in Calinan and will be
maintaining the actual face of being a Public Market. Its territorial domain may
be as open as the word public may imply, but shall enclose its parameters
also. The government will be funding the redevelopment and will be actually
cautious for customers since it is them it is serving. Along public safety is its
contribution to the community Davao as its very hometown.
Orientation & Accessibility. The current public market is much known
for its settlement in Honesto Garcia St. It is best in wayfinding Calinans
metro. Since it is in the metro there are only a few good views since it is
surrounded
by
commercial
establishments.
Only
that,
when
the
redevelopment will take up to two storeys and up, it may catch up the view of
surrounding mountains. When the sun rises up the smallest side of the
parameter may see it perfectly. However, it may be utilized to be seen if
theres a proper design that will view it.
72
The area it settled is accessible enough for tourists and local

customers. Since it is alongside the road, the area is very visible and
accessible. The public market shall retain its face of being public without
intending to risk safety measures.
Character & Quality Control. The client intends to make the public
market a staple center of commercial and economic development in Calinan.
It views that the redevelopment shall be the metro when it comes to
entrepreneurship and business. It seeks to promote the local products through
establishing a structure that is modernized and of high quality yet very warm
for everyone, and economical.
Economy
Cost-Control. Cost of the redevelopment may be as large as it has
newly built but shall seek to be cost effective. In order to control cost, the
redevelopment shall establish the goals through efficiently use materials that
are of quality yet economical. The redevelopment shall maintain and not
exceed the needed number of buildings and materials to be used.
Efficient Allocation. There should be financial allocation for
bunkhouses and other contingencies along the journey of building up the
structures. There should be an efficient and justifiable amount of financial
allocation.
Multi-Function Versatility. Since the area may not be efficient for
large scale functions, the redevelopment shall take into account the possibility
of mixing building. Though it will be mixed, it shall seek to be appropriate and
73
effective for all the users. The structure shall be versatile for any changes over
time.
Energy Conservation & Cost Reduction. Conserving energy is vital
in the current location. The dependency of Davaos electricity to the hydroelectric power of Maria Cristina Falls may not be sufficient especially during
summer months. In order to establish a fill to the problem, the redevelopment
shall be designed to accommodate sunlight without intending to warm the
inside facilities. Daylighting could be a solution to the lighting of the whole
structure allowing energy conservation. Parallel to the conservation when it
comes to power is the water consumption. The redevelopment shall be
efficient in using water. In order to establish efficiency in water, it will be
having a rainwater harvesting system which will be used for cleaning and
washing.
Recycling. Recycling water may be impossible but as of the current
generation there are several ways to recycle things like water. The biofiltration
system, that has developed just years ago, is a factor that can be considered
especially water is very important in running most of the facilities. The system
is conceptualized to reuse water in order to use for washing and other nonpotable stuff. It would be very efficient for the redevelopment and sustainable
at the same time.
74
Time
Adaptability. The project is redevelopment, though it has no
implication of historic preservation, it seeks to preserve the face of being the
public market, the market of the masses and the local. The changes like the
modernization and implementation of new technological systems may shift the
Public market from old dingy place to a very well established and planned
design. However, the redevelopment shall adapt to its environment that still
wants a traditional, open, patriotic and vibrant market.
Expansibility. The possibility of expansion of the development may
occur especially when the community is growing. If the area is fully occupied,
there is no other way to expand is to go up higher. Having additional storey
may not be bad especially when the foundations are properly done that allows
also for additional load.
Linear/Concurrent Scheduling. Since the market vendors are already
present, when redeveloping the market, the market shall still run. There
should be an allocation for the vendors to continue their business. The
development is for the improvement and does not seek to choke the
75
entrepreneurs during the construction. The complexity during the construction

may be very obvious but in order for the development takes place the users
shall adapt to the transition.
Chapter V
NEEDS
Function
Area Requirements. Table 11 shows that the overall floor area of the
market per square meter is 2,628 square meters. Abattoir or slaughterhouse
needs 1,035.6sqm; Bagsakan needs 1,902sqm; Commercial building requires
1,726 sqm; Inn requires 1,041.9 sqm; terminal needs 1,002.8sq m, and food
cove requires 1,000sqm. For a total area requirement of 8,527 sq meters, the
site would be enough however parkings and walkways are not yet included.
Therefore, by that case theres no other way to maximize the space is to build
it up vertically.
Table 11
Summary of Total Load
Space/Building
Market
Abattoir
Total Floor Area (Sq. m)

2,628
1,036
76
Bagsakan
Commercial Building
Terminal
Inn
TOTAL
403
1,726
1,003
1,042
7,838
Table 12
Market Building Occupancy Load
Space
Number of
Units
Minimum
Area (Sq.
m)/Unit
Total Floor Area

(Sq. m)
Entrance
600
600
Information Area
Fish Section
40
3.1
124
Seafood Section
40
3.1
124
Meat Section
45
3.1
139.5
Poultry
40
3.1
124
Entrails
35
3.1
108.5
Vegetable Division
40
3.1
124
Fruit Division
40
3.1
124
Root Crops Division
40
3.1
124
Rice and Grains Division
40
3.1
124
Flowers Section
30
3.1
93
Handicrafts Division
30
3.1
93
Packaged Food Division
25
3.1
77.5
Dry Goods
25
3.1
77.5
Wet Market
Dry Market
77
Aisles
500
0.9
450
Storage
28
56
Utility Room
28
28
Maintenance Room
28
28
TOTAL
2,628
Table 13
Transport Terminal Occupancy Load
Number
of Units
Space
Cashier
Minimu
m Area
(sq.
m)/Unit
Total Floor
Area (sq.m)
9.3
27.9
Waiting Area
300
1.4
420
Utility Room
27
27
Parking
40
12.5
500
Office/Information Desk
9.3
27.9
TOTAL
1002.8
Table 14
Inn Occupancy Load
Space
Number of
Units
Minimum
Area(sq.m)/Unit
Total Floor
Area (sq.m)
Lobby
100
100
Reception
50
50
Lounge
50
50
Office
9.3
27.9
78
Bedroom
25
18.6
465
Storage
27
81
Kitchen
32
64
Utility Room
27
54
Atrium
150
150
TOTAL
1041.9
Table 15
Commercial Building Occupancy Load
Space
Number of Units
Gadgets Division
8
Foods Division
8
Clothing Division
10
Accessories Division
7
Utility Room
2
City Economic
Enterprise
Chief's Office
5
Staff's Office
20
Conference Room
1
Lounge
1
Storage
2
Kitchenette
1
Utility Room
2
TOTAL
Minimum
Area
(sq.m)/Unit
Table 16
Bagsakan Occupancy Load
32
32
32
32
27
28
9.3
100
50
27
32
27
Total Floor
Area (sq. m)
256
256
320
224
54
140
186
100
50
54
32
54
1726
79
Space
Meat Section
Fish Section
Vegetables
Section
Fruit Section
TOTAL
Number
of Units
30
30
Minimum
Area
(sq.m)/Uni
t
3.1
3.1
Total
Floor
Area (sq.
m)
93
93
35
35
3.1
3.1
108.5
108.5
403
Table 17
Slaughterhouse Occupancy Load
Space
Number
of Units
Minimum
Area/Unit
Total Floor
Area (sq. m)
Area for Animals
10
50
500
Slaughter Area
10
32
320
Dressing Section
9.3
46.5
Area for Meat and Entrails
9.3
46.5
Storage/Refigeration
27
54
Waste Disposal
50
50
Office
9.3
18.6
TOTAL
1035.6
Parking Requirements. Below, the Table 20 shows the required

minimum off-street parking slots for every building. Standard sizes will still be
followed in parallel to the Presidential Decree 1096 or National Building Code
of the Philippines. The average size of parking slot shall be 2.5 x 5 meters,
while truck or buses shall be 3.60 x 12 meters. The number of slots is solved
depending upon each building requirement resulting to 62 parking slots
80
Table 18
Summary of Total Parking Slots
Space
Gross
Floor Area
(sq.m)
Market
2,628
125
21
Abattoir
1,036
5.5
1000
Bagsakan
1,092
5.5
1000
643
3.3
1000
Food Cove
1,154
0.3
70
Commercial Building
1,110
1000
Terminal
1,003
5.5
1000
Inn
1,042
1.5
125
13
City Economic
Enterprise Office
Total No.of
Slot/GFA Parking
Slots
Slot
TOTAL
Outdoor
62
Space
Requirements.
Outdoor
requirement
include
landscaping and all the details and facilities for further development and
improvement of the site or the project. Since there are redevelopments, the
roads may be altered. Due to alteration most of the outdoor requirement are
new and therefore has new costing. Table 21 shows the summary of the
outdoor land requirements
81
Table 19
Space
Road
Number of
Units
Minimum
Area
(sq.m)/Uni
t
Total
Floor
Area
(sq.m)
600
1,200
100
18
1,800
Perimeter Fence
1,491
1,491
Landscapes
1,500
1,500
Guardhouse
27
Refuse Depository Area
100
300
Pavement and Parking
TOTAL
6,318
82
Form
Site Development Costs. Site Development Cost consists of all the
overall fixed cost of the development. It includes the land requisition, land
development of site and the cost of the building. The total estimated cost of
the redevelopment will be 202,504,300.00 PhP.
Table 20
Fixed Cost
Development
Land Acquisition
Land Development of
Site
Cost of Building
TOTAL
Cost (PhP)
3,265,300.00
26,803,000.00
172,436,000.0
0
202,504,300.0
0
Building Costs/SM. The total building cost as shown in Table 23 is

resulted from the computation of area and building costing per square meter.
The partial total cost of the building structure is 172,436,500 PhP. In Table 24
is the outdoor development costs which shows that the total cost is
26,803,000.00 Php. The cost of the outdoor development is smaller though
there are many alterations to the roads and beautification of the site.
83
Table 21
Total Building Costs
Space/Building
Area in
sq.m
Cost per sq.

m.
Total Cost
(PhP)
2,628
1,036
403
22,000.00
22,000.00
22,000.00
57,816,000.00
22,792,000.00
8,866,000.00
1,726
1,003
1,042
22,000.00
22,000.00
22,000.00
37,972,000.00
22,066,000.00
22,924,000.00
Market
Abattoir
Bagsakan
Commercial
Building
Terminal
Inn
TOTAL
172,436,000.00
Table 22
Costs of Land Development of Site
Development
Total Area
(sq.m)
Cost/Area
Total Cost
(PhP)
Road
1,200
3,000.00
3,600,000.00
Pavement and Parking
1,800
3,000.00
5,400,000.00
800
3,200.00
2,560,000.00
Landscapes
1,500
9,000.00
13,500,000.00
Guardhouse
27
9,000.00
243,000.00
Refuse Depository Area
300
5,000.00
1,500,000.00
Perimeter Fence
TOTAL
26,803,000.00
84
Economy
Budget Estimate Analysis. The redevelopment will need a lot of
financial support since it needs a lot of alteration towards the building and the
site development. The total net income of the development is:
Total net Income = Income (Salaries + Operating Cost)
Total net Income = 41,628,000 (4,272,000 + 4,205,153.40)
Total net Income = 33,150,846.60
Since it is a government funded development the return of investment
may be disregarded in analysis of finances. Furthermore, the goal of the client
in having the development is to help the people in Calinan to rise up in
economic status and therefore not seek to return of all the investment no
matter how large it may be. However, in order to give justification to the goal
of efficiency, within 6.1 years the investment will be returned. The total net
income of the development will thus be returned to the government for
another purposeful usage.
Cash Flow Analysis. Table 23 shows the summary of the total wages
needed annually depending upon the profession or work of the employee.
Table also shows the monthly wage. In Table 24, it shows the annual income
of the market due to the stalls for lease and the room for rent in the inn and
the terminal.
85
Table 23
Summary of Wages
Profession
Market Administrator
Market Master
Personnel Manager
Asst. Personnel
Manager
Food Cove Manager
Building Administrator
Asst. Building
Administrator
Architect
Receiving Officer
Asst. Receiving Officer
Receptionist
Executive Secretary
Accountant
Check Master
Maintenance Engineer
Plumber
Electrician
Aircon Technician
Carpenter
Painter
Security Guard
Veterenarian
Landscaper
TOTAL
No. of
Personn
el
1
1
1
Monthly Wage
(PhP)
20,000.00
16,000.00
13,000.00
Total
Wages
Total Wage
Php
Php(Annuall
(Monthly) y)
20,000.00
240,000.00
16,000.00
192,000.00
13,000.00
156,000.00
1
1
1
12,000.00
13,000.00
14,000.00
12,000.00
13,000.00
14,000.00
144,000.00
156,000.00
168,000.00
1
1
1
1
3
1
1
1
1
2
2
2
2
2
6
1
1
13,000.00
18,000.00
12,000.00
10,000.00
10,000.00
10,000.00
13,000.00
8,000.00
8,000.00
8,000.00
8,000.00
8,000.00
8,000.00
8,000.00
8,000.00
10,000.00
8,000.00
13,000.00
18,000.00
12,000.00
10,000.00
30,000.00
10,000.00
13,000.00
8,000.00
8,000.00
16,000.00
16,000.00
16,000.00
16,000.00
16,000.00
48,000.00
10,000.00
8,000.00
356,000.0
0
156,000.00
216,000.00
144,000.00
120,000.00
360,000.00
120,000.00
156,000.00
96,000.00
96,000.00
192,000.00
192,000.00
192,000.00
192,000.00
192,000.00
576,000.00
120,000.00
96,000.00
4,272,000.00
86
Table 24
Summary of Total Income Annually
Number
of Stall
or
Bedroo
m
Income/St
all or
Bedroom
(Php)
Total Cost
(Php)
Monthly
Market
470
1,200.00
564,000.00
Inn
Commercial
Building
Food Cove
30
10,000.00
300,000.00
35
10
10,000.00
5,000.00
Abattoir
Terminal
71
5
30,000.00
15,000.00
350,000.00
50,000.00
2,130,000.
00
75,000.00
Building/space
TOTAL
Total
Income
(Php)
annually
6,768,000.0
0
3,600,000.0
0
4,200,000.0
0
600,000.00
25,560,000.
00
900,000.00
41,628,000.
00
Operating Costs. Table 25 shows the estimated operating costs

monthly and annually. Yearly, the market will be spending 4,205,153.40 PhP
on water, energy, and telecommunication consumption. Water consumption
computation is solved by per capita per person while electricity is solved by
having the area as one of the variables both then are multiplied to the
corresponding costs that depends upon companies serving.
87
Table 25
Summary of Operating Costs Annually
Commodity
Monthly
Consumption
Cost (Php)
Annual Cost
(Php)
Water
31,733.33
380,799.96
Electricity
298,696.12
3,584,353.44
Telephone
10,000.00
120,000.00
Internet
10,000.00
120,000.00
TOTAL
4,205,153.40
88
Time
Escalation. The construction of the redevelopment as estimated will
run in almost 2 years. In that case, 2 years may choke the businesses of the
locals. In order to solve the problem, the redevelopment shall relocate the
entrepreneurs temporarily on a certain area still along the redevelopment site.
Since, the redevelopment is gradual for each building; other businesses may
still occupy the available and safe areas within the site.
Time Schedule. Table 28 shows the first year schedule of works over
months while Table 29 shows the second year schedule of works over
months. In total, the estimated finished development will be in 2 years.
However, 2 years may be shortened depending upon the work of performance
and the contractors facilities and management.
Table 26
First Year Construction Schedule
Month
First Year Activity
Site Acquisition and Demolition

Clearances, Admin and
Permits
Ground breaking/Foundation
Works
Structural and Civil Works
1
0
11 12
89
Table 27
Second Year Construction Schedule
Month
Second Year
Structural and Civil works

Electrical Works
Plumbing Works
Mech. And Air Conditioning
Interior and Finishes
Ground Restoration and Paving
Works
Clearing and Waste Disposal
1
0
11 12
90
Chapter VI
PROBLEM
Function
Calinan Public Market is fourth out of nine highest grossing markets in
Davao along with Bankerohan, Agdao and Toril. However, there is still a huge
possibility that it will perform more if it is redeveloped.
Calinan is the center of the suburban area. It is where travellers stop
and people from uptowns like Lamanan, Marilog, Baguio, Suawan, Sirib, and
others to purchase and exchange goods. Commonly, the Public Market is the
stop among establishments. It is where goods are exchanged and settled to
be travelled to downtown area. One of the interviewed vendor said that most
of the goods or commodity are travelled towards downtown because they
earn much there instead in the Calinan Public Market. They travel hours and
paid for that cost just to export their goods. Looking through the situation that
many of the customers here in Calinan still go to downtown to buy goods, it
only implies how simply ironic it would be. Seems like that the community of
Calinan and nearby sitios and towns are very dependent on the downtown
area.
The mind setting of the customers why they prefer to go downtown and
purchase goods in supermarket rather than settling and patronize what is near
is understood because of the survey done. The common problem of the site
as surveyed is the sanitation and the security matters. Although there are
garbage bins around, it seems like it wouldnt be enough due to the large
91
volume of waste the market is producing. Sanitation is a factor also that the
customers much prefer supermarkets over public markets. With this, the
public market will be dying more. Aside from sanitation, the security is really
not felt by most of the customers since stealing is still rampant. Though there
are roving officers and a police post is just across the highway street, the
customers still think that the market is not safe. Furthermore, sanitation and
security are not only the concern but so as the traffic congestion especially in
peak seasons or hours. Knowing the entire current problem in the site, it shall
then be solved for the improvement of the market.
Being in the center, the public market is always a stop for travellers
especially towards nearby towns and districts like Bukidnon and Baguio. The
activity is an opportunity for business like residential, and food corners. This
activity may elevate more the potentiality of the Public Market.
92
Form
Public Market is a place that is widely known by everyone. Here in
Philippines it is locally known as palengke. Usually, public markets are face of
how poverty works and exchange. The common perception of the public
market hadnt change even in Calinan Public Market.
Calinan Public Market is situated in Calinan, Davao City. It is a
suburban area and is very rich in agriculture. The area is approximately 27
kilometers from the downtown area and takes about an hour to travel. The
location is very good especially for business. It is usually the stop and the
current public market even with its flaws it is still patronized by many since it is
the only public market located in the suburban. Knowing that the location is
perfect, the redevelopment has the plus to be pursued especially that maybe
in the near future, Calinan may arise economically just like Toril.
The Calinan is obviously improving with all the developments that are
currently constructing. The Public Market on the other hand will be competing
this commercial establishments to which are very much preferred by most of
customers. In order to compete, the Calinan Public Market redevelopment will
be complex. Within the parameter of the site, the public market will not only
public market. It will thus include commercial establishments, food corners
and inn.
In order for the redevelopment be successful, it shall cope up with
latest trend without neglecting sustainability and resiliency.
Since there are problems when it comes to power or electrical energy
in Mindanao, the redevelopment shall take this into account when designing.
93
Energy is very important in a commercial establishment like market. Aside

from energy, it shall take into account the reduction of the use of water by
biofiltration
and
rainwater
harvesting.
These
systems
may
reduce
consumption and operating costs eventually through time

Economy
The project is a redevelopment of the current Calinan Public Market.
Since the redevelopment programming views a lot of flaws when it comes to
traffic, sanitation and security matters, the redevelopment itself will be costly
when it will be reconstructed. Though the finance will be supported by the
Government it wouldnt be proper without any returns and efficiency into the
design.
Since Government will be funding, the redevelopment shall have
justifiable cost. It should be economical yet of quality. The initial budget will be
large however; the continuity of the income and the inclination of the
economic status of the community shall be maintained. Proven that the
redevelopment will help the community, it shall also prove its efficiency
towards energy and water consumption by implication of design systems like
daylighting and rainwater harvesting.
Time
The redevelopment as stand point of change of impression towards
public markets is huge thing to push through. The perception towards public
market is gradual since it is already settled in the minds of most Filipinos that
public markets are the mirrors of filth and poverty.
94
In order to make transitions, the Public Market shall be coping through

latest design trends but still thinking on the other side of having timeless
design. With the design and given with the new facilities, the development
shall eventually change mindsets towards public markets.
Maintenance is a factor of preserving the redevelopments design and
features. Since it is a public market where surely sanitation is one of the very
important factors to be maintained, the redevelopment shall assure the
lifelong sanity in the market through following and implementing rules and
regulation about the certain matter referring to the Senate Bill 1319 section 8
through 22. Furthermore, the redevelopment shall keep up towards the future
competitions and shall be able to present itself through time with timeless
design and features.
BIBLIOGRAPHY
95
Carmona, M., Heath, T., Oc, T., & Tiesdell, S. (2003). Public Places-Urban
Spaces. Oxford: Architectural Press.
De Chiara, J. & Callendar, J. (1987). Time's Savers Standards for Building
Types. Singapore: McGraw-Hills Inc.
Federico M. Macaranas, P. (2013, October 31). ASEAN INTEGRATION 2015:
IS THE PHILIPPINES READY FOR AFTA? Retrieved January 13,
2015,
from
ASEAN
Institute
of
Management:
http://asean.aim.edu/research/presentations/asean-integration-2015-isthe-philippines-ready-for-afta/
Jewell, N. (2011, November 17). Barcelonas Santa Caterina Market.
Retrieved December 3, 2014, from Buidepedia:
Lochaven. (2011). Public Market Feasibility Studies and Business Plan.
Vernon.
Men Buy, Women Shop: The Sexes Have Different Priorities When Walking
Down the Aisles. (2007, November 28). Retrieved February 19, 2015,
from
Wharton
University
of
Pennsylania:
http://knowledge.wharton.upenn.edu/article/men-buy-women-shop-thesexes-have-different-priorities-when-walking-down-the-aisles/
Pabicko, A. (2002, July). Death of Palengke. Retrieved November 28, 2014,
from
The
Investigative
Reporting
Magazine:
http://pcij.org/imag/Society/palengke.html
Pena, W., & Parshall, S. (2001). Problem Seeking. New York: John Wiley and
Sons Inc.
Quiros, J. (2014). Aquino: No more power shortage in Mindanao in 2015.
Davao: Inquirer Mindanao.
Russ, T. (2000). Redevelopng Brownfields. New York: McGraw-Hills
Companies Inc.
Vera, I. J. (2013). ASEAN Integration 2015 and what it means to your
business. Retrieved January 19, 2015, from University of the
Philippines
Institute
for
Small-Scale
Industries:
http://www.entrepreneurship.org.ph/index.php?
option=com_content&view=article&id=448%3Aasean-integration-2015and-what-it-means-to-your-business&Itemid=90
Villamil, W., & Hernandez, J. (2003). Globalization, Labor Markets and Human
Capital in the Philippines. 33.
96
Vision Mission. (2011). Retrieved November 28, 2014, from Davao City:
http://www.davaocity.gov.ph/davao/vision.aspx
What is a Public Market? (2014). Retrieved January 17, 2015, from Public
Markets: http://publicmarkets.com/learn-more/what-is-a-public-market/
Williamson, T., Radford, A., & Bennetts, H. (2002). Understanding Sustainable
Architecture. New York: Spon Press.
Zaretsky, A. (2012). What is a Public Market? Retrieved January 12, 2015,
from
Public
Market
Development:
http://publicmarketdevelopment.com/what-is-a-public-market-2/
97
APPENDICES
98
CURRICULUM VITAE
PERSONAL DATA
Name: Lanie Mae Fernandez Villareal
Date of Birth: May 15, 1995
Place of Birth: Calinan, Davao City
Current Address: Purok 6, Feria St. Calinan, Davao City
Email Address: laniemaev@gmail.com
Fathers Name: Leilan P. Villareal
Mothers Name: Emily F. Villareal
EDUCATIONAL BACKGROUND
Elementary Education: Calinan Central Elementary School
Secondary Education: Holy Cross College of Calinan
Tertiary Education: University of Mindanao
99

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CALINAN PUBLIC MARKET COMPLEX

LANIE MAE F. VILLAREAL

This thesis entitled CALINAN PUBLIC MARKET COMPLEX

ARCH. ALVIN MORALES

ARCH. ILUMINADO D. QUINTO, JR.

ARCH. LEO COCHING

ARCH. JAIME B. GONZAGA

ARCH. LEMUEL RUYERAS

This undergraduate thesis proposal would not be possible without the

NAME: LANIE MAE F. VILLAREAL

Public Markets are essential to Filipino community. It is where Filipinos

Bias on Site Elements

Efficient Land Use

Minimizing of Operating Cost

Maintenance and Operating Costs

Reduction of Life Cycle Costs

Value of Potential Loss

Physical Challenged Guidelines

FAR & GAC

Code Survey and Surroundings

Building or Layout Efficiency

Cost SF and Equipment Costs

Cost Paramters and Maximum Budget

Energy Source Costs

Activities and Climate Factors

LEED Rating System

Activities and Projections

Density and Environmental Control

Orientation and Accessibility

Character and Quality Control

Energy Conservation and Cost Reduction

Outdoor Space Requirements

Site Development Costs

Budget Estimate Analysis

Cash Flow Analysis

STATEMENT OF THE PROBLEM

Calinan Barangay Zoning By Purok

Organizational Chart of City Economic Enterprise

Organizational Chart of City Economic Enterprise,

Calinan Public Market Current Location

Calinan Public Market Traffic Analysis

View from Honesto Garcia St.

Market Road During Night Time

The Current Site

Bird's Eye View of Site

Man's Eye View of Site

Flood Susceptibility Map

Landslide Susceptibility Map

Sun and Wind Path

Bar Graph of the Results From Survey

Pie Chart of Monthly Gross Income by Households in

Matrix, Site Development Plan

Matrix, Transport Terminal

Matrix, Commercial Building

Bubble Diagram, Site Development

Bubble Diagram, Market

Bubble Diagram, Bagsakan

Bubble Diagram, Slaughterhouse

Bubble Diagram, Transport Terminal

Bubble Diagram, Inn

Bubble Diagram, Commercial Building

Demographic Characteristics of Davao City by Age and

Number of Households, Household Population, and

Visitors Counted By the Department of Tourism (DOT)