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CareerProfile
CommercialArtDirector
WhatTheyDo
JusttheFacts
Formulatesdesignconceptsandpresentationapproachesforvisual
communicationsmedia,suchasprint,broadcasting,andadvertising.Directs
workersengagedinartworkorlayoutdesign.
RelatedCareers
GraphicDesigner
MultimediaArtist/Animator
CommercialandIndustrial
Designer
FineArtist
Photographer
ThiscareerispartoftheArts,Audio-VideoTechnologyandCommunications
clusterVisualArtspathway.
Apersoninthiscareer:
Formulatesbasiclayoutdesignorpresentationapproachandspecifymaterial
details,suchasstyleandsizeoftype,photographs,graphics,animation,video,
andsound.
Managesownaccountsandprojects,workingwithinbudgetandscheduling
requirements.
Conferswithcreative,art,copywriting,orproductiondepartmentheadstodiscuss
clientrequirementsandpresentationconceptsandtocoordinatecreative
activities.
Presentsfinallayoutstoclientsforapproval.
Reviewsandapprovesartmaterials,copymaterials,andproofsofprintedcopy
developedbystaffmembers.
Workswithcreativedirectorstodevelopdesignsolutions.
Createscustomillustrationsorothergraphicelements.
Conferswithclientstodetermineobjectives,budget,backgroundinformation,and
presentationapproaches,styles,andtechniques.
Reviewsillustrativematerialtodetermineifitconformstostandardsand
specifications.
Negotiateswithprintersandestimatorstodeterminewhatserviceswillbe
performed.
Multimedia
Watchaone-minutevideo
showingwhatit'sliketowork
inthiscareerorrelated
careers
Arts,Audio-Video
Technologyand
Communications
watchvideo
GetQuickTimePlayer
WorkingConditionsandPhysicalDemands
Peoplewhodothisjobreportthat:
Youwouldsitmostofthetime.There'ssomewalkingandstanding.Youmayhavetoliftandcarrythingslikebooks,papersor
toolsweighing10lbs.orless.
Workinthisoccupationinvolvesusingyourhandstohold,control,andfeelobjectsmorethanone-thirdofthetime
Exposedtohazardoussituationsinvolvingpossibleinjurysuchascuts,bites,stings,andminorburnsmorethanoncea
month
Workinthisoccupationrequiresbeinginsidemostofthetime
Workinthisoccupationinvolvesmakingrepetitivemotionsmorethanone-thirdofthetime
Workinthisoccupationinvolvessittingmorethanone-thirdofthetime
Workinginthiscareerinvolves(physicalactivities):
Identifyingcolorandseeingdifferencesincolor,includingshadesandbrightness
Seeingclearlyatadistance
Seeingclearlyupclose
Speakingclearlyenoughtobeabletobeunderstoodbyothers
Identifyingandunderstandingthespeechofanotherperson
WorkHoursandTravel
Irregularhours
Weekendwork
SpecialtyandSimilarCareers
Careersthataremoredetailedorclosetothiscareer:
AdvertisingProductionManager--Directsalltasksandstaffinvolvedinproducingadvertisinginvariousmedia,includingprint,
television,recordingsortheinternet.
PresentationSpecialist--WorkswiththepresentersandmarketingtocreatePowerPointpresentationsthatwillclearly
expresstheinformationthatthecompanywantstogetacross,whilealsoappealingtotheaudienceaestheticallyand
persuasively.
IsThisForYou?
Interests:
YourInterests:
Thefollowingcategoriesdescribetheworkinterests(compatiblewithHolland'sModel)
ofpeoplewhotendtosucceedinthiscareer:
Thelasttimeyoutook
ArtisticYouarea"creator".Youenjoythingslikeart,musicandbooks,andexpress theInterestProfileryour
resultswere:
yourfeelingseasily.Youdon''tlikerigidrulesandstructure.
EnterprisingYouarea"persuader".Youliketosellthingsorideas.Prestigeand
ARTISTIC
powerareimportanttoyou.Youliketouseyourlanguageskillstoconvinceother
peopleofyourideas.
ENTERPRISING
TaketheInterestProfileragain.
WorkValues:
YourWorkValues:
Workvaluesareaspectsofworkthataresatisfyingtoyou.Thefollowingwork
valuesaregenerallyassociatedwiththiscareer.
Nowthatyouknowtheworkvalues
AchievementIt'sveryimportanttoyouthatyourworkallowsyoutouseyourbest forthiscareer,wouldyouliketofind
abilities.Youwanttoseetheresultsofyourworkandgetafeelingof
yourpersonalworkvalues?
accomplishment.
IndependenceIt'sveryimportanttoyouthatyourworkallowsyoutomake
TrytheWorkValuesSorter.
decisionsonyourown.Youwanttotryoutyourownideasandworkwithlittle
supervision.
RecognitionIt'sveryimportanttoyouthatyourworksatisfiesyourneedfor
prestigeandleadershipopportunities,aswellasopportunitiesforadvancement.
WorkingConditionsIt'sveryimportanttoyouthatyourworksatisfiesyourneeds
inareaslikesalary,jobsecurityandyourworkingstylepreferences,suchas
workingalone,stayingbusyallthetimeorhavingvarietyinyourworktasks.
TellmemoreaboutWorkValues...
Aptitudes:
Aptitudesreflectaperson'sabilitytoacquireskillsandknowledge.
Thefollowingaptitudesareimportantforsuccessinthiscareer:
Generallearningability
Spatialperception
Formperception
GenerallearningabilityTop10%
VerbalaptitudeTopone-third
NumericalaptitudeMiddlethird
SpatialperceptionTopone-third
FormperceptionTopone-third
ClericalperceptionMiddlethird
Eye-handcoordinationBottomthird
FingerdexterityBottomthird
ManualdexterityMiddlethird
TellmemoreaboutAptitudes...
SkillsYouNeed
BasicSkills
Thefollowingskillsareimportantfor
thiscareer:
YourBasicSkills:
Nowthatyouknowthebasicskillsforthiscareer,wouldyouliketofindyour
personalbasicskills?
Readingcomprehensionmedium(Level
4)
TrytheBasicSkillsSurvey.
Activelisteningmedium(Level5)
Writingmedium(Level3)
Speakingmedium(Level5)
Criticalthinkingmedium(Level4)
Activelearningmedium(Level3)
Learningstrategiesmedium(Level3)
Monitoringmedium(Level3)
Theseskillsarenecessarybutnotas
important:
Mathematicslow(Level2)
Scienceverylow(Level0)
TellmemoreaboutBasicSkills...
TransferableSkills
Here'salistofskillsusedinthiscareerthat
arealsousedinothercareers.
Highlevelofskillrequired
YourTransferableSkills:
Nowthatyouknowthetransferableskillsforthiscareer,wouldyouliketo
findyourpersonaltransferableskills?
TrytheTransferableSkillsChecklist.
Creatingfashionandstyledesigns
Operatingcomputerstolayoutdesignsandcolors
Producingdesignsofideasorletters
Sketchingoriginaldesignsformaterialsand
products
Workingasamemberofadesignteam
TellmemoreaboutTransferableSkills...
WorkplaceSkills
Workplaceskillsarepracticedactivitiesthathelppeoplebecomesuccessfulinallkindsofcareers.Here'salistofthe
workplaceskillsthatareusedinthiscareer.
Mediumlevelofskillrequired
Complexproblemsolving
Coordination
Instructing
Judgmentanddecisionmaking
Managementoffinancialresources
Managementofpersonnelresources
Negotiation
Operationsanalysis
Persuasion
Serviceorientation
Socialperceptiveness
Systemsanalysis
Timemanagement
TellmemoreaboutWorkplaceSkills...
ImproveYourSkills:
Skillsarewonderfulbecauseyoucanalwaysimprovethem!Allittakesisalittlehardworkandmotivation.
Soifyouseethatacareerrequiresmoreskillthanyoucurrentlyhave,don'tworryit'salwayspossibletolearnmore
skills.
WhatToLearn
HighSchool
Whathighschoolcoursesshouldyoutakeifyou'reinterestedinthiscareer?
GetyouranswersfromtheArts,Audio-VideoTechnologyandCommunicationsclusterVisualArtspathway.
BeyondHighSchool
Here'salistofprogramsthatyoushouldconsiderifyou'reinterestedinthiscareer:
CommercialandAdvertisingArt
GraphicDesign
Intermedia/Multimedia
EducationLevel
Educationtrainingandexperiencearerequiredatdifferentlevelsforsuccessindifferentoccupations.
Bachelor'sdegreeorhigher,plusworkexperience
Artdirectorsneedatleastabachelor'sdegreeinanartordesignsubjectandpreviousworkexperience.Dependingonthe
industry,theymayhaveworkedasgraphicdesigners,illustrators,copyeditors,orphotographers,orinanotherartor
designoccupation,beforebecomingartdirectors.
MoneyAndOutlook
CaliforniaEarnings
AverageAnnualWage $117,780
EntryAnnualWage
$50,190
AverageHourlyWage $56.62
EntryHourlyWage
$24.13
MedianHourlyWage $50.92
CaliforniaRegionalEarnings
CaliforniaMetropolitanAreasWages
Region
Average
EntryLevel
Experienced
LosAngeles-LongBeach-GlendaleMD
Riverside-SanBernardino-OntarioMSA
Oakland-Fremont-HaywardMD
SantaBarbara-SantaMaria-GoletaMSA
Oxnard-ThousandOaks-VenturaMSA
SanJose-Sunnyvale-SantaClaraMSA
SantaRosa-PetalumaMSA
SantaAna-Anaheim-IrvineMD
NationalEarnings
AverageAnnualWage
$97,850
AverageHourlyWage
$47.05
AverageAnnualRange
$45,060to$168,040
Note:variationsinsalariesreflectdifferencesinsizeoffirm,location,levelofeducationandprofessionalcredentials.
Wheredothesenumberscomefrom?
California'sEmploymentandOutlook(State-wide)
Stable
Annualgrowthrateisestimatedtobe8%
JobOpenings 430estimatedannualjobopenings
Outlook
Employment 13,500wereemployedinthisoccupation
California'sRegionalEmploymentandOutlook
Regionswithincreasingoutlook(over20%growthrateexpected)
Region
Employment
ProjectedGrowth
Rate
Riverside-SanBernardino-Ontario 200
MSA
30%
SanLuisObispo-PasoRoblesMSA 30
33%
Oxnard-ThousandOaks-Ventura
MSA
190
21%
AnnualOpenings
(growth)
AnnualOpenings
(replacement)
Annual
Openings
11
Regionswithstableoutlook(0to20%growthrateexpected)
Employment
ProjectedGrowth
Rate
Oakland-Fremont-HaywardMD
600
17%
10
14
24
FresnoMSA
70
14%
NorthernMountainsRegion
30
0%
Region
LosAngeles-LongBeach-Glendale 6,680
MD
AnnualOpenings
(growth)
AnnualOpenings
(replacement)
3%
23
158
181
1,310
19%
25
31
56
280
7%
SanJose-Sunnyvale-SantaClara 550
MSA
11%
13
19
650
12%
16
24
2,070
11%
22
49
71
50
20%
8%
SantaAna-Anaheim-IrvineMD
Sacramento-ArdenArcadeRosevileMSA
SanDiego-Carlsbad-SanMarcos
MSA
SanFrancisco-SanMateoRedwoodCityMD
StocktonMSA
SantaBarbara-SantaMaria-Goleta 120
MSA
SantaCruz-WatsonvilleMSA
30
0%
SantaRosa-PetalumaMSA
70
14%
NationalEmploymentandOutlook
Outlook
Job
Openings
Annual
Openings
stable
Theemploymentchangefrom2012to2022isestimatedtobe+3%.
(TheNationalaverageforalloccupationsis+10.8%)
verysmallnumber
Atotalof2000averageannualopeningsareexpectedforthisoccupationbetween2012and2022.
(TheNationalAverageforalloccupationsis4,638openings)
Employment smalloccupation
Growth
SelfEmployment
ThiswasasmalloccupationintheUnitedStates,employing74,800workersin2012.
(TheNationalaverageforalloccupationsis133,353workers)
Slowerthanaveragegrowth
Artdirectorswillcontinuetobeneededtooverseetheworkofgraphicdesigners,illustrators,photographers,and
othersengagedinartworkorlayoutdesign.Employmentofartdirectorsisexpectedtoexperiencelittletonochange
inthepublishingindustry.Althoughjobopportunitiesmaydeclineastraditionalprintpublicationslosegroundtoother
mediaforms,newopportunitiesareexpectedtoariseasthenumberofelectronicmagazinesandInternet-based
publicationsgrows.Ratherthanfocusingontheprintlayoutofphotographsandtext,artdirectorsfornewspapersand
magazineswilldesignWebpagesthatincorporateavarietyofphotographs,illustrations,graphicdesigns,andtext
images.Themostnewjobsareexpectedintheadvertising,publicrelations,andrelatedservicesandspecialized
designservicesindustries.
In2012,57.2%ofthepeopleinthisoccupationwereself-employed.
Largeconcentrationsofthisoccupationarefoundintheseindustries
Industries
Self-employedworkers,alljobs(NAICS000600)(57.2%)
Advertisingandrelatedservices(NAICS541800)(14.8%)
Information(NAICS510000)(10.7%)
Publishingindustries(exceptInternet)(NAICS511000)(6%)
Newspaper,periodical,book,anddirectorypublishers(NAICS511100)(5.2%)
Connections
Associations
SocietyofPublicationDesigners
27UnionSquareWest,Suite207
NewYork,NY10003
http://www.spd.org
InternetSites
SocietyofPublicationDesigners
http://www.spd.org
Myfuture.com
http://www.myfuture.com
RelatedCareerInformationSources
O*NET-SOCoccupation
ArtDirectors27-1011.00
http://www.onetcenter.org/online.html
SOCoccupation
ArtDirectors27-1011
http://www.bls.gov/soc/
OccupationalOutlookHandbook
http://www.bls.gov/ooh/
MilitaryCareerOpportunities
Noneavailable
JobBankLinks
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