One of the challenges in todays automotive environment is to understand

the deterioration that a passenger vehicle undergoes over a period of time.

Quantifying the same in measurable terms has been a big task. Tata Motors is
in the process of improving its Retained Newness of its vehicles and if you are
part of a corporate team who have been tasked with this responsibility, kindly
explain ways to take this aspect forward. The following are the key questions
that the head of you team has asked you to explore in detail.
What is Retained Newness from a Customers perspective
What is a measure of Retained Newness
Against the measure, how does present TML vehicles compare with that
of competitors
What are the ways and means through which, Retained Newness of TML
vehicles can be improved
Will better retained newness numbers help in sales and are you able to
establish such a correlation based on the present vehicles in the market?