A STUDY ON RURAL DEVELOPMENT AND SELF EMPLOYMENT TRAINING INSTIT

UTE WITH REFERENCE TO RUDSETI, BRAHMAVARA.

Project Report submitted to the MANGALORE UNIVERSITY in partial fulfillment of t
he requirements of the award of the Degree of
BACHELOR OF BUSINESS MANAGEMENT
Submitted by
MOHAMAD SHOAIB
(Reg.No.050190011)

Research Guide
Mr. K.UMESH SHETTY
Department of Commerce and Management
Dr. N. S. A. M First Grade College, Nitte
Udupi District
Dr. NITTE SHANKARA ADYANTHAYA MEMORIAL FIRST GRADE COLLEGE, NITTE, UDUP
I DISTRICT.
2007-08

MOHAMAD SHOAIB
Reg. N0. 050190011
Final BBM
Dr. N. S. A. M First Grade College,
Nitte, Udupi Dist.

DECLARATION
I here by declare that this project report entitled “A STUDY ON RURAL DEVELOPMEN
T AND SELF EMPLOYMENT TRAINING INSTITUTE WITH REFERENCE TO RUDSETI, BRAHMAVARA”
submitted for the BBM degree, MANGALORE UNIVERSITY is my original work and the p
roject has not formed the basis for the award of any degree, associateship, fell
owship or any other similar titles. This work is done under the supervision and
guidance of Mr. K. Umesh Shetty, Lecturer in the Department of Commerce and Mana
gement, Dr. N. S. A. M. First Grade College, Nitte.
PLACE: NITTE Signature of the Candida
te
DATE: 17-03-2008
(MOH
AMAD SHOAIB)
CONTENTS
 CONTENTS

PARTICULARS Page Number

ACKNOWLEDGEMENT
LIST OF TABLES AND FIGURES
OBJECTIVES
METHODOLOGY
SCOPE AND LIMITATIONS
CHAPTER – 1 : INTRODUCTION
CHAPTER – 2 : PROFILE OF RUDSETI
CHAPTER– 3 : TRAINING PROGRAMMES OF RUDSETI

CHAPTER – 4 : SPECIAL PROJECTS OF RUDSETI

CHAPTER – 5 : PERFORMANCE OF RUDSETI
CHAPTER – 6 : SUMMARY AND CONCLUSION
APPENDICES:
APPENDIX – 1 : APPLICATION FORM
APPENDIX – 2 : PHOTO GALLERY
BIBLIOGRAPHY
ACKNOWLEDGEMENT
I derive immense pleasure in expressing deep sense of gra
titude to all those who have given encouragement and invaluable help during my e
fforts to prepare this project report entitled “A STUDY ON RURAL DEVELOPMENT AND
SELF EMPLOYMENT TRAINING INSTITUTE WITH REFERENCE TO RUDSETI, BRAHMAVARA”.
I am extremely grateful to Mr. K. Umesh Shetty, Lecturer
in Department of Commerce and Management, Dr N.S.A.M. First Grade College, Nitte
, for his motivation, encouragement and valuable guidance during the compilation
and completion of this work.
I am extremely thankful to the management and
Mr. Amarnath Hegde, Director, RUDSETI, Brahmavara and the officials of the I
nstitute who extended full co-operation and given necessary information about th
eir institute.
I owe my sincere thanks to Dr. (Mrs.) Veena. B. K, Princ
ipal, Dr. N. S. A. M. First Grade College, Nitte. for providing me an opportunit
y to conduct this project work.
My special thanks to the HOD, and all my teachers in th
e Department of Commerce and Management, Dr. N. S. A. M. First Grade College, Ni
tte, for their continued encouragement.
I express my profound gratitude to my parents, relative
s and friends for their support and help in completing this project work.
Finally, I like to express my appreciation and gratitud
e to all those who have helped directly or indirectly in course of completion of
this Project Report.
Mohamad Shoai
b
Reg. No: 0501
90011.

LIST OF TABLES:
SL.No. Table Page. No.
1 Growth and Development of RUDSET Institute
2 Training Programmes available at RUDSET Institute, Brahmavara
3 Training Phases
4 Address of RUDSETI Units
5 Performance of RUDSETI, Brahmavara,
6 Performance of RUDSETI, Central Secretariat, Ujire
7 Consolidated Performance of RUDSETI as a whole
8 Performance at a Glance

Objectives:
1. To get a brief idea about RUDSETI, Brahmavara.
2. To have a clear knowledge about the various training programmes undertak
en by RUDSETI, Brahmavara.
3. To know the importance of Entrepreneurship Development Training.
4. To know the role played by RUDSETI in developing Entrepreneurs.

Methodology:

The data are collected from the primary and secondary sources;
1. Primary Source:
The primary data is collected by personal interviewing with Di
rector and Joint Director of RUDSETI, Brahmavara.
2. Secondary Source:
This is collected by referring different journals, brochures o
f the institute. They were also collected through office records, schedules, off
ice files and web resources etc.

Scope:
This study offers a wide scope for future research scholars who might be inte
rested in conducting a study on this aspect. This study offers scope for correct
ing the faults in training methodologies used for training the entrepreneurs and
for the development of EDP’s, which is one dimension which the future research
scholars can concentrate on.
Limitations:
1. Time constraints have affected the in depth study of the institute.
2. Due to less time it was not possible to have a direct communication with
trainees and trainers.
3. The institute was not ready to disclose some of its data which have been
kept secret.
CHAPTER - I
INTRODUCTION

CONTENTS:
Meaning of Entrepreneurship Development.
Need for Training and Development.
Phases of EDP.
Selection of Potential Entrepreneurs.
Problems in Institutional Framework.
Evaluating EDPs.
RUDSETI, Brahmavara
 Entrepreneurs are not just born they can be developed and
trained to undertake ventures and be creative. However, everybody doesn’t have t
he potential to become an entrepreneur. Entrepreneurial development is essential
ly an educational process and an endeavor in human resource development. However
, entrepreneurship cannot grow in vaccum.It requires an environment in which an
entrepreneur can learn and discharge his functions.
Entrepreneurial Development:
Development of entrepreneurship incorporates 4 basic issues,
1. Availability of material resources.
2. Seletion of real entrepreneur.
3. Formation of industrial units.
4. Policy formation for the development of region.
The main objectives of an Entrepreneurial Development Progr
amme are,
1. To identify and train potential entrepreneurs.
2. To develop necessary knowledge and skills among the participants.
3. To impact basic managerial understanding.
4. To provide post training assistance.
Need for Training and Development:
The urge to achieve is one of the most significant vari
able associated with high need for achievement tend to be more successful entrep
reneurs as compared to people with low achievement. Entrepreneurship can be deve
loped through training and not necessarily a hereditary quality.
The objective of entrepreneurial training is to develo
p motivation and competence necessary for successful launching, management and g
rowth of the enterprise.
The objective of an EDP may be divided into two catego
ries, Short-Term objective and Long-Term objective.

Short-Term Objectives:
It imply the objectives which are to be achieved imme
diately after the completion of the programme preparing a personality for the en
trepreneurial venture, making him competent to scan the environment and situatio
n within the existing regulatory framework on shot-term objective. Short-term ob
jective is to help a participant in the fixation of his/her goal of life as entr
epreneur.
Long-Term Objectives:
 In the Long-Term Objective, An EDP seeks to equip the
participant with all the skills required for the establishment and smooth runni
ng of business venture. The ultimate objective is that the participant under tra
ining should establish his/her own venture.
PHASES OF EDP:
An EDP consists of 3 Broad Phases;
1) Initial or Pre-training Phase:
This phase includes the activities and the preparation required to
launch the training programme main activities are;
1. Creation of Infrastructure for training.
2. Preparation of training syllabus.
3. Tie up of guest facilities.
4. Arrangement for inauguration of the programme.
5. Designing tools and techniques for selecting the trainees.
6. Formation of selection committee.
7. Publicity campaign for the programme.
8. Development of application form.
9. Pre-potential survey of environmental opportunities.

2) Training or Development Phase:

During this phase. The training programme is implemented to develop moti
vation and skills among the participants. The Objective of this phase is to brin
g desirable change in the behavior of the trainees.
The trainees have to judge how much and how far the trainees have moved
in their entrepreneurial pursuits. A trainer should see the changes to the behav
ior of participants.
1. Is he attitudinally tuned very strongly towards his proposed project ide
a?.
2. Is he motivated to plunge for entrepreneurial venture and risk that is e
xpected of an Entrepreneur?
3. Is there a change in his entrepreneurial outlook, role and skill?
4. How should he behave like an entrepreneur?
5. What kind of entrepreneurial behavior does the trainee lack?
6. Does he possess the knowledge of technology, resources and other related
entrepreneurial knowledge?
7. Is he skillful in choosing the right project, mobilizing the right resou
rces at right time?
3) Post Training or Follow Up Phase:
This phase involves assessment to judge how far the objectives of the pr
ogramme have been achieved. Motivating and follow up reveals drawback in the ear
lier phases and suggests guidelines for planning the future policy. In this phas
e infrastructure support, counseling and assistance in establishing new enterpri
se and in developing the existing units can also be reviewed.
SELECTION OF POTENTIAL ENTREPRENEURS:
Selection of potential entrepreneurs has two essential components nam
ely:
1. Identification of entrepreneurial traits in the potential entrepreneurs.
2. Identification of suitable and variable opportunity or enterprise (proje
ct) for each identified entrepreneur.

1) Identification of Entrepreneurial Traits:

Every participant must have minimum level of eligibility fo
r developing into an entrepreneur
A) Socio-Personal Variables:
1. Age.
2. Education.
3. Caste.
4. Family occupation.
5. Size of family.
6. Type of family.
7. Earning members.
8. Working hands.
B) Material Resources Variables:
1. Land.
2. Extent of irrigation.
3. Income.
4. Material possession.
5. House.
6. Live stock.
C) Human Resource Variables:
1. Achievement motivation.
2. Influence motivation.
3. Risk-taking willingness.
4. Aspiration.
5. Personal efficiency.

2) Identification of Enterprise:
Once an entrepreneur having necessary socio-personal and human resource cha
racteristics is identified, it is necessary to identify a suitable enterprise ar
project for him. The enterprise must be matched with the potential entrepreneur
. All the background information like his skills, experience in the field, the p
hysical resource available, family occupation etc should be taken into considera
tion having found a suitable trade an entrepreneur needs to thoroughly examine i
ts liability in terms of financial implication. The raw material availability, t
he marketing avenues and profitability of the enterprise have to be explored. It
would also involve detailed exploration of services needed and available in the
area.
CONTENTS OF TRAINING PROGRAMME:
1. Technical Knowledge and Skills.
2. Achievements Motivations Training (MAT).
3. Support System and Procedures.
4. Managerial Skill.
5. Project Preparations.
MONITORING AND FOLLOW UP:
Continuous monitoring and follow up is essential for the success of
any EDP.
Some common activities in the monitoring and follow up process
are:
1. Preparing and maintaining a separate file for each trainee. This file co
ntains all the data being collected from beginning to the end of the programme.
2. A history could indicate the bio-data of each entrepreneur and the work
done by him.
3. Keeping in touch with every entrepreneur through letters.
4. Passing the desired information to the entrepreneur well in time.
5. Visiting every entrepreneur periodically.
6. Follow up meeting and a follow up register to ensure the success of the
Entrepreneurial Development Programme.
THE TARGET GROUPS:
In EDP the Target Group refers to the Group of persons for whom
the programme is designed and under taken.
The EDP may be organized for any of the following Target Gr
oups:
1. Technical and Other Qualified Persons.
2. Ex-servicemen.
3. Business Executives.
4. Women entrepreneurs.
5. S.C. and S.T. entrepreneurs.
6. Special Agencies and Schemes.
PROBLEMS IN INSTITUTIONAL FRAMEWORKS:
Some of these problems are as follows,
1. First major problem is improper identification and selection of the projects.
This results in wrong choice of technology and improper forecasting of financia
l requirements.
2. Unneccessary delays in project implementation lead to cost escalation. This i
n turn creates liquidity problems, I increase debt burden and hikes the breakeve
n point.
3. Inedequate finance, poor working capital management, lack of organization and
non-productive expenditure out of working funds also pose major problems to the
entrepreneurs.
4. Unsatisfactory transport and Communication facilities reduce mobility and cau
se delays in the transmission of information. Shortage of housing accommodation
errates power and water supply, defective sewerages system for disposal of indus
trial waste are other infrastructural problems.
5. Shortage of trained manpower at the location of the units is another major pr
oblem. The units being low capital based cannot afford to employ skilled technic
al manpower at high wages. Seasonal availability of labour leads to low capacity
utilization.
6. Multiplicity of government agencies leads to harassment and wastage of valuab
le time and energy of the entrepreneurs.
7. Shortage or irregular supply of raw-materials hampers the production process.
8. Small entrepreneurs have to depend on middlemen and face competition. They la
ck expertise and resources to complete will large business houses.
9. The officials of state agencies lack a problem solving approach. This results
in delays and escalation of project as well as product costs.
10. Consultancy services provided by local and state level agencies are unsatisf
actory. Whatever is promised during the training programme by the agency is not
actually supplied.

EVALUATING EDP’s:
1) Programme objectives:
Evaluation of an EDP may begin with an assessment of the philosoph
y or the central objectives of the programme. The agency conducting the programm
e must be clear about the purpose underlying entrepreneurial development.
The objective may be to increase production, to generate emplo
yment, to uplift certain people etc.
Evaluation of the objectives implied requires research studie
s. The required data might be collected from the trained and rejected candidates
.
2) Selection Strategy and Procedures:
The success of EDP depends largely on Proper selection of traine
es.
A three-stage selection procedure is followed in this case. It b
egins with screening through a carefully designed application blank which collec
ts data on dimension mentioned above. This is followed by psychological tests an
d behavioral exercises and games meant for assessing certain other qualities. Fi
nally personal interview are held.
3) Training Programmes:
In order to judge the extent to which the training has increased
the possibility of turning the trainees into successful entrepreneurs, the foll
owing criteria may be used:
a. Comparison of a random sample of entrepreneurs from the trained group wi
th those of a random sample from untrained group.
b. Comparison of random samples of entrepreneurs from the trained group wit
h those from the rejected group.
c. Interviewing the trained group to find out their opinion on the training
programmes.
d. Surveying the expectation and experience of those under training.
e. Examination of the curriculum contents by a group of experts.
f. Assessment of trained entrepreneurs in their balance sheet operations.
 4) Organizational Policies and structure:
The policies and strategies of the concerned agency are equally signif
icant. The training strategy of the organization concerning an EDP depends upon
its overall view about entrepreneurial development.
Like the assessment of policies, strategies, community needs and the o
rganization of training courses the structure and process of the organization sh
ould also be evaluated. Creative and flexible structure and processes may set an
example to the trainees. The dynamic of the organization and its work may have
to be examined to see if it has requisite self-remaining characteristics.
RURAL DEVELOPMENT AND SELF EMPLOYMENT TRAINING INSTITUTE:
HISTORY:
Under the leadership of Dr. D. Veerendra Heggade and the institution
like Shri Kshetra Dharmasthala Education Trust, Syndicate Bank and Canara Bank
joined together establish the institution called “RUDET”.
Dr. Veerendra Heggade inaugurated on institution on 30-01-1983 in Uj
ire. The initial success which is got in the Ujire is a stepping stone for the i
nstitution to widen its area throughout the country. Today in our country the in
stitution established its branches in 12 states. Institution has given training
to nearly 1,32,418 candidates out of these candidates 87,485 candidates started
self-employment in their respective villages is a national record of this instit
ution. The success rate of providing training to establish their self-employment
in nearly 66%.
The motto of the institution is overall development and providing
self-employment.
The institution provides 1-6 week training facilities. It provide
s training facilities in the field of agriculture, technical, telephone and mobi
le repairs, motor re-winding, screen printing, photography and videography, cate
ring and computer hardware. It also provides training in the field of rural empl
oyment development and women employment.
Institution also provides special training to the officials of
nationalized banks and rural development banks, Govt. officers with regard to pr
ovide information related on self-development and self-employment to the people
of the society where they are working in a particular locality
The learning methodology adopted by the institution to its mem
bers in the field of skill development, human resource management, time manageme
nt, money management, customer service, banking service, maintenance of accounts
, insurance.
After getting the training facility from the institution, t
he successful entrepreneur’s had established “RUDSET BAZAR” in their respective
localities.
Background:
Unemployment is the biggest challenge the country is facing in the process of it
s development. Lakhs of youth are entering the job market every year after compl
eting their school/collegiate education. Non-availability of corresponding emplo
yment opportunities in the organized as well as unorganized sector has increased
unemployment. The entry of automation and mechanization in every sphere of comm
erce and administration due to the advent of science and technology has further
accentuated the problem. On the rural side, the employment potential in agricult
ural economy also appears to have reached a saturation level leading to large sc
ale migration of manpower from rural areas to urban areas adding woes and pressu
re to already over strained civic infrastructure.
Millions of unemployed youth particularly from rural and semi-urban background w
ho could not access higher professional education but oriented towards white col
lar jobs are driven to despair for not finding a job. Of late, these distressed
youth are attracted towards antisocial activities for their livelihood. This tre
mendous waste of human resources and mismatch of potentiality with productive de
ployment has baffled the planners and administrators. The situation calls for ur
gent steps to provide increased employment opportunity in the rural and semi- ur
ban areas itself to check the shifting of resources resulting in improved econom
ic status.
All these clearly indicate the need for promoting self-employment entrepreneuria
l ventures among the unemployed youth and women. Of late, Government and Non Gov
ernment agencies have taken certain initiatives and implementing many schemes to
promote micro enterprises. However, the efforts seem to be inadequate against t
he gigantic unemployment problem.
An innovative initiative was taken way back in the year 1982 jointly by
Sri Dharmasthala Manjunatheshwara Educational Trust, Syndicate Bank a
nd Canara Bank to motivate unemployed youth to take up self-employment as an alt
ernative career. The unique experiment of building confidence of the youth by de
veloping skill and positive attitude among them through dedicated training was f
ound effective. The model has proved very successful for the past 25 years in bu
ilding the morale of the youth and empowering them to acquire a productive ident
ity by taking up self-employment ventures in their own places.
The success rate of 66 per cent and impact of RUDSET Institute training in enabl
ing the youth to establish and sustain in the ventures was recognized and apprec
iated by Government of India, State Governments, SIDBI, NABARD, etc. Replication
of the model was recommended to tackle the unemployment problem successfully an
d developing entrepreneurship.
Genesis:
Syndicate Bank and Canara Bank the two progressive banks took the initiative in
mitigating the unemployment problem under the leadership of Padmabhushana
Dr. D. Veerendra Heggade, a great visionary and a religious head of a famous pil
grim center at Dharmasthala in Karnataka. The collective thinking gave concrete
shape in providing an institutional framework, in the form of Rural Development
and Self Employment Training Institute (RUDSETI) in 1982 at Ujire, a small villa
ge in Dakshina Kannada district of Karnataka.
The Rural Development and Self Employment Training (RUDSET) Institute is a Non-
governmental Organization jointly sponsored by Sri Dharmasthala Manjunatheshwara
Educational Trust, Syndicate Bank, Canara Bank, SARD Foundation and CBPJRD Trus
t. The 23 branches of RUDSET Institute located in all the four regions of India,
is working with an avowed goal of alleviating unemployment in the rural and sem
i-urban parts of India. The philosophy of RUDSET Institute is transformation of
rural youth to acquire productive identity through short duration intervention.
This is achieved by motivating them for utilizing a little experience gained in
their life and bringing technology, training and credit within their reach. Posi
tive attitude and self- confidence is instilled in the minds of trainees through
well-planned training inputs. Need-based training programmes are evolved taking
into consideration the scope and sustainability of the activity by constantly s
canning the environment.
Mission:
• Channelising youth power in wealth creation.
• Empower youth to share economic progress equitably.
Mission Statement:
“Instead of writing someone else’s account through wage employment after three t
o five years of collegiate education, it is more meaningful to write one’s own a
ccount by embarking upon some self-employment”.
Dr. D. Veerendra Heggade
President
RUDSET Institute
Philosophy of RUDSETI:
The entrepreneurisation of rural youth has to take place by stimulating their ps
yche followed by bringing technology, training and credit within their reach the
reby developing self-confidence. In the context of employment generation the thr
ee terms i.e. income generation, self-employment and entrepreneurship are often
cited. In rural areas one has to work in all the three categories since they are
interdependent.
The entrepreneurship development can take place in short duration intervention.
It does not begin from Zero level. Generally young people have gained some exp
erience in life. This experience serves as a launching pad for accelerated learn
ing. It is therefore possible to train young people in a short period of 1 to 4
weeks to enhance and enlarge behavioral dimensions such as increased awareness,
understanding, knowledge, skill and formation of positive attitude. The training
can be effective if it is residential. Campus approach helps the participants t
o shape their attitude and personalities. The duration of learning is stretched
beyond structured hours in this approach.
Objectives:
• Identify, orient, motivate, train and assist the rural youth to take up
self-employment as an alternative career.
• Promote rural entrepreneurship.
• Train village level workers.
• Counseling and project consultancy.

Organizational Set-Up:
RUDSET Institute is registered under Societies Registration Act, 1860.The suprem
e policy making body of the institute is the Board of Governors which consists o
f the Chief Executives of sponsor organizations. The policies are implemented an
d monitored by a Governing Council aided by the Central Secretariat headed by an
Executive Director – an officer deputed by the sponsor banks. Dr. D. Veerendra
Heggade, a great visionary and a religious head is the President of the Board of
Governors as well as Governing Council.

Chart No.1.1
ORGANISATION CHART OF RUDSETI

For each Institute:

Each unit of RUDSETI has a Local Advisory Committee (LAC) with representatives o
f sponsor organizations, Government Officials and eminent personalities. It peri
odically reviews and assists the progress of RUDSETI. Two deputed officers manag
e each RUDSETI, one each from Syndicate Bank and Canara Bank. They are experienc
ed in development banking. Each institute has definite area of operation coverin
g 2 to 4 districts.
Each Institute is administered and training programmes are co-coordinated by pro
fessional bankers with vast experience in rural banking, Entrepreneurship Develo
pment and thus are well qualified to conduct entrepreneurship training programme
s.

CHAPTER-II
Profile of RUDSET Institute

CONTENTS:
Introduction
Vision of the RUDSET Institute.
Growth and Development of RUDSET Institute.
Achievements of RUDSET Institute.
Performance of RUDSET Institute.
Follow up by the Institute.
Philosophy of RUDSET Institute.
Organization and Management.
 “Instead of writing someone else’s account through wage employment afte
r three to five years collegiate education, it is more meaningful to write one’s
own account by embarking some Self-Employment.”
- Dr. D. Veerendra Heggade
President, RUDSETI
If the rural areas of the country developed, then the country will
develop to the maximum extent. Full employment should be there to develop the r
ural areas. But at present, Government is not able to provide employment for all
. Private organizations providing employment on the basis of their requirements
and necessity. Thus, what about others? What they can do for their life? Once th
ey born, they can’t die due to unemployment or poverty. So self-employment is on
e of the great ways to people lead the life with satisfaction. Unemployment and
poverty go hand in hand. Self-employment is the biggest antidote for eradicating
poverty and unrest in the society.
Today youth want to become entrepreneurs. They cannot just wait for
wage employment. They want to become their own boss. They have to look to self-
employment as a means of respectable living in society.
Burning talents hidden in rural areas. Large numbers of educated u
nemployed and under-employed are in rural areas. Most of them have either passed
or failed in the matriculation examination. These people are not lazy. They wan
t to work. So, such people tend to migrate to cities with illusion to seek emplo
yment for the fulfillment of their desire. What they need is motivation and to t
ake up self-employment in their own areas by infusing entrepreneurial qualities
coupled with help and guidance to establish their units.
Thus, the two progress banks of the nation- Syndicate Bank and Canara Bank un
der leadership of a great visionary and religious head Dr.D.Veerendra Heggade to
ok initiative in mitigating the unemployment problem. The collective thinking ga
ve concrete shape in providing an institutional framework in the form of RUDSET
Institute in 1982 jointly by following organization:
Shree Dharmasthala Manjunatheshwara Educational Trust, Ujire,
Canara Bank
Syndicate Bank
The pious birth of Entrepreneurship Development Programmes impartin
g institute in the name of “RURAL DEVELOPMENT AND SELF-EMPLOYMENT TRAINING INSTI
TUTE”. With its acronym RUDSETI nearby famous pilgrim center and sacred place of
Dharmasthala in Karnataka. Today it becomes replicable model for the benefit of
the unemployment youth across the country and the role of Brahmavara Unit is re
memberable. RUDSET Institute offering free, unique and intensive short-term resi
dential self-employment training programmes with free food and accommodation. A
practical orientation and rigorous training with escort service are some of the
distinct features of RUDSET Institute.
At present there are seven RUDSETI units in Karnataka, two in Uttar
Pradesh and Andhra Pradesh and one RUDSETI unit in Tamil Nadu, Kerala, Maharast
ra, Haryana and Delhi, Rajasthan, Orissa, Punjab, Madhya Pradesh and Gujarat. To
tally twenty RUDSETI units are working in all over the country.
The RUDSET Institute Central Office or Central Secretariat is situ
ated in Ujire-574240, D.K. District Karnataka, was established in the year 1982.
and the Unit of Brahmavara was established in the year 1988
The RUDSET Institute has covered a path of 25 glorious years and h
as shown excellent performance in the field of entrepreneurship development. The
people have realized that the institute is boon to this area and consider as th
e temple of knowledge. They strongly believe that RUDSETI is an abode of creatin
g awareness in identifying hidden talents, creativity, strengths, teaching art o
f good living and directing them towards not only to be self reliant, self-emplo
yed youth, but also in moulding their personality and making them good citizens
of the country. The RUDSETI unit Brahmavara has covered a path of 19 years.
The Director, Joint Director and staff of the institute are the g
od gift to the trainees. The serene atmosphere, the selfless service rendered by
the past and present directors and staff, discipline, dedication and commitment
towards work is widely appreciated by the general public. The institute had rea
ched the present level in entrepreneurship development due to the unstinted supp
ort of the sponsors and committed staff who served this Institute.

VISION OF THE RUDSET INSTITUTE:

With the great vision and confidence about the youth and for the purp
ose of the prosperity of the society.
RUDSETI consider the youth as valuable human resource of the country to
exploit the scope available in various avenues by launching the lucrative micro
enterprises.
Transformation of youth into productive assets by short duration investm
ent.
OBJECTIVES OF THE RUDSET INSTITUE:
To build strong society.
Identify Orient, Motivate, Train and Assist the rural unemployment youth
to take up self-employment ventures.
To take up research and development activities in Entrepreneurship and R
ural Development.
Train village level workers to work in rural development.
Counseling and project consultancy.

Chart.No.2.1
GROWTH AND DEVELOPMENT OF RUDSET INSTITUTE:
YEAR-BY-YEAR
Year Growth and Development of RUDSET Institute
1982 A humble beginning in a small building at Siddhavana Gurukula, Ujire
1983 Regular training programme only on Agriculture activities conducted on e
xperimental basis. During the year RD programme were also introduced. Put up exh
ibition stalls during deepotsava and krishimela for publicity purpose.
1984 Training programmes were redefined as agriculture and skill.
1986 Evaluation study conducted by external agency.
1987 Central Executive Committee (Present Central Secretariat) was establishe
d and institute was brought under it for administrative convenience.
1988 Establishment of Brahmavara Branch.
1989 Technology transfer programmes introduced.
1992 Registered as society under Society’s act of 1960.
1994 HRD programmes were conducted at the institute for the first time.
1995 Training programmes were redesigned and classified as Agricultural EDPs,
Product EDPs, Process EDPs and General EDPs.
1999 Computerization. For the first time institute installed RUDSET Bazaar at
Dharmasthala during Lakshadeepotsava.
2000 Additional infrastructure created-such as mess building and Multi purpos
e hall out of SGSY grants. EDP for jail inmates conducted for the first time.
2001 Celebrated on the occasion of imparting training to 10,000 candidates. A
dditional infrastructure created-class rooms and additional dormitories.
2003 HRD programmes for clerical staff to TGB.
2004 NGO-Bankers interface on micro enterprise promotion.
2005 Adoption of logo and launching of website.
2006 ASARE-past trainees association was inaugurated.
2007 The Institute has mobilized external funds to a Rs.5.39 lakhs during the
year which constitute more than 50% of the total expenditure of the institute.

ACHIEVEMENTS OF RUDSET INSTITUTE, BRAHMAVARA:

Brahmavara RUSET unit is one of the units of RUDSET institute. The Brahmav
ara institute has many achievements in its credit. 412 batches of self-employmen
t promotion training were conducted to train 14,240 candidates since inception (
1988). Out of which 1078 are SCs. 711 are STs, 7753 are BCs 1271 are Minority Co
mmunity members, 2588 are women beneficiaries and 76 are physically handicapped
persons, cumulative settlement of candidates stands at 9841.
PERFORMANCE OF THE YEAR 2006-07:
SELF EMPLOYMENT TRAININGS:
Organized 30 Training programmes.
Trained 924 unemployed youth.
Utilized 501 days for training.
SETTLEMENT OF CANDIDATES:
442 Trainees settled during the year.
Settlement rate for the year is 69%.
282 Trainees availed Bank finance.
160 Trainees became self-employed with their own funds.

FOLLOW UP BY THE INSTITUTE:

The one more great effort of the RUDSET institute is follow-up of train
ees. Institute does not leave trainees after training programmes. Regular follow
-up, guidance and assistance providing by the institute for the settlement of tr
ainees and for continuity of their performance. It gives maximum importance to t
his function and spares considerable amount of time to follow-up the trainees. I
t involves coordinating with various agencies for assisting the trainees in sett
ing up of self-employment venture. Follow-up helps the trainees to sustain motiv
ation level and ground their project at their earliest. The various modes of fol
low-up are correspondence, individual contacts, meeting at village, taluk and di
strict levels. During the process, the trainees are provided with valuable sugge
stions with suitable counseling wherever needed. This system enables the institu
te to assess the impact of the training and the progress made by the trainees an
d also to finetune the future programmes. During the year 2006-07 the Institute
has conducted the following follow-up programmes:
2 special follow-up meets of PMRY-EDP & manufacturing of paper products
conducted.
5200 Letters written to trainees by institute.
554 Individual contacts were made(including unit visits)
12 Cluster meets and 08 taluk level meets were conducted.

PHILOSOPHY OF RUDSET INSTITUTE:

The entrepreneurisation of rural youth has to take place by stimulatin
g their psyche followed by bringing technology, training and credit within their
reach thereby developing self-confidence. In the context of employment generati
on the three terms i.e. income generation, self-employment and entrepreneurship
are often cited. In rural areas one has to work in all the three areas since the
y are inter dependent.
The entrepreneurship development can take place in short duration int
ervention. It does not begin from ‘Zero’ level. Generally young people have gain
ed some experience in life. This experience serves as a launching pad for accele
rated learning. It is therefore possible to train young people in a short period
of 1 to 6 weeks to enhance and enlarge behavioral dimensions such as increased
awareness, understanding, knowledge, skill and formation of positive attitude. T
he training can be effective if it is residential. Campus approach helps the par
ticipants to shape their attitude and personalities. The duration of learning ca
n be stretched beyond structured hours in this approach.

ORGANISATION AND MANAGEMENT:

The RUDSET Institute is a society registered under the Registration
of societies Act 1960, having its registered office at Ujire in Dakshina Kannad
a district of Karnataka State. Board of Governors of the supreme policy making b
ody in the organization and is headed by Padmabhushana Dr. D. Veerendra Heggade.
The board consists of chief executives of all sponsoring organization. The gove
rning council having representative of all sponsors executes the policies evolve
d by the Board. Central Secretariat with an executive director, a deputed Bank O
fficer-assist the President and Governing council to review and guide the functi
ons of the RUDSETI.
Each RUDSET Institute has a Local Advisory Committee (LAC) consist
ing of representatives of sponsor organizations, local hosts and eminent persona
lities of its surroundings. It advises the institute on various aspects of funct
ioning keeping in view the local situation and needs.
The institute is administered by two officers selected by the spo
nsor banks with due regard to their experience, skills and commitment to achieve
RUDSETI objectives. One of them is
designated as director who has the overall charge of coordinating the programmes
. The other is designated as joint director. They are accomplished trainer motiv
ators trained by Central Secretariat. The institutes have supporting staff consi
sting of an office assistant, Accountant cum Typist and an attender each. The In
stitutes have a definite area of operation covering a few districts.

Chart No.2.2
ORGANISATION CHART OF RUDSETI

For each Institute:

Contact Address & Number:

The Executive Director
RUDSET Institute
Central Secretariat
Ujire, Dakshina Kannada District
Karnataka
India – 574 240
Tel: 08256 – 236222
Fax: 08256 – 236982
E-mail: rudseti@sancharnet.in

CHAPTER-III
Training Programmes
CONTENTS:
Introduction
RUDSETI Approach in Developing Entrepreneurs.
Training Programmes.
RUDSETI Module of conducting EDPs.
Recognition of RUDSET Institute.
Contribution to the Nation.

INTRODUCTION:

RUDESETI APPROACH IN DEVELOPING ENTREPRENEURS:

1. A Carefully designed selection process to identify and select only interested
and potential youths taking their interest and aptitude.
2. Suitably designed programme scheduled keeping in view the absorption level an
d future required of the candidate.
3. Use of experiential learning group discussion, and field level experience and
participation methods to impart training.
4. Use of market survey, interface with entrepreneurs and other techniques to ac
quaint trainee wit h field level situation.
5. Provision for technical training wherever needed.
6. Close and systematic follow up and monitoring system after the training so as
to provide post training counseling, support and liaison service.
Keeping in view the fact that most of the unemployed youths are from poor/mi
ddle class rural families, who are already burdened financially , entire trainin
g is provided free of cost including free boarding and lodging.
TRAINING PROGRAMMES:
I. There are more than 50 training programmes for the first generation entrepren
eurs. These programmes are of short duration, ranging from 1 to 6 week under 4 b
road categories viz:
1. Agricultural Entrepreneurship Development Programmes like dairy, poultr
y sustainable agriculture, bee-keeping etc.
2. Product EDPs like dress designing, Agarbathi market etc.
3. Process EDPs like servicing / repairs of electrical / electronic equipm
ent, pump set repairs, photography etc.
4. General ED programmes for establishing and managing general business en
terprises.
II.RUDSET Institutes conduct Entrepreneurship Awareness Programme to sensitize t
he youth towards self-employment as an alternative career in collaboration with
colleges, voluntary organization, banks etc.
III.Apart from training programme for the first generation entrepreneurs, RUDSET
institute is conducting skill up gradation / Growth training programmes for est
ablished entrepreneurs. RUDSET Institution also organizes special training progr
ammes for jail inmates enabling them to lead production life after their release
.
IV.RUDSET Institute also provides training to bank officials in rural developmen
t activity to facilitate identification of potential rural entrepreneurs and cre
dit appraisal. RUDSETI conducted ‘Personality Development Programmes’ for the el
ected representatives and Government officials to enhance the delivery mechanism
of welfare schemes of the Government.
V. Village level workers of several voluntary organizations/commercial organizat
ions working for rural development, social animators and self help group organiz
ers were also trained by RUDSET Institute to act as change agents.
Training Programmes offered at RUDSETI:
The Institute conducts more than 50 types of training programmes, which are of s
hort duration, ranging from 1 to 6 weeks. The programmes are classified under th
e following categories:
A) FOR FIRST GENERATION ENTREPRENEURS:
I. AGRICULTURAL EDPs:
• Comprehensive Agriculture and allied activities
• Dairy Management
• Comprehensive Horticulture
• Sericulture
• Poultry
• Piggery
• Mushroom Cultivation
• Sheep rearing
• Cultivation of medicinal plants
• Agro Forestry
• Bee-keeping/ Apiculture
• Dairy Management and Vermi composting
II. PROCESS EDPs:
• Motor winding and Pumpset Repair
• Radio and TV Repair
• Domestic Electrical Appliances Repair
• Air conditioning and Refrigeration
• Watch Repair and Assembling
• Photography and Videography
• Embroidery and Fabric Painting
• Screen Printing and Book Binding
• Commercial Arts
• Beauty Parlour Management
• Generator Repairs
• Computer Hardware
• Computer DTP
• Multipurpose Mechanism
• Inverter Manufacture and Repair
• Telephone/EPBX/FAX Repair
• Colour TV Repair
• Aluminium Fabrication
• Appliqué Patch work
• Two-wheeler Repair

III. PRODUCT EDPs:

• Garment Manufacturing for Women
• Garment Manufacturing for Men
• Agarbathi Manufacturing
• Fruit preservation and Pickle making
• Soft toys making
• Leaf sheet cup/ plate manufacturing
• Multi-product Manufacturing
• Food Processing
• Fashion Designing
IV. GENERAL EDPs:
• Entrepreneurship Development Programmes
• Rural Entrepreneurship Development Programmes
• Women Entrepreneurship Development Programmes
• EDPs to the beneficiaries of PMRY scheme
B) FOR ESTABLISHED ENTREPRENEURS:
a. Skill upgradation programmes:
To introduce new and latest technology and upgrade their skills.
E.g. Colour TV, Videography, Fabric Painting, Fashion Designing etc
.
b. Growth:
To train and counsel entrepreneurs who have reached break even to
achieve
Sustainable growth systematically in a planned manner.
I. RURAL DEVELOPMENT TRAINING PROGRAMMES:
• For Rural Development workers of NGOs
• Self-help Group (SHG) representatives
• Staff of rural banks
• Social animators

II. TECHNOLOGY TRANSFER PROGRAMMES:

For introduction of cost efficient, environment friendly technology like:
• ASTRA Chula
• Vermi composting
• Palm tree climber appliance
• Palm gur making etc.
III. HUMAN RESOURCES DEVELOPMENT PROGRAMMES:
• For officials of Banks
• Government Departments
• Non-governmental Organizations
POST TRAINING FOLLOW-UP:
The cutting edge of RUDSETI training is the post training follow-up to sustain m
otivation level and overcome teething problems of new entrepreneurs.
This is achieved by:
1. Facilitating credit linkage with the banks for setting up of micro enter
prises.
2. Post training follow-up for 2-3 years after training through
o Regular Correspondence.
o Individual contact
o Unit visit
o Village/Taluk/District/Banks Branch level meeting.
o Special follow up meeting at Institute and District Level.
o Business linkage
o Seminar etc.
The Institute also co-ordinates with other agencies influencing the setting up o
f self-employment ventures viz. Banks, government department, etc. Banks have su
pported in a big way by financing the trainees to establish their ventures.

Chart.No.3.1
TRAINING PROGRAMMES AVAILABLE AT THE RUDSET INSTITUTE, BRAHMAVARA:
SL.No. Course available Training days
01 REDP 15
02 Catering Technology-Innovation 07
03 Motor Rewinding 30
04 Horticulture 13
05 Dairy and Vermi Composting 12
06 Radio and TV repair 30
07 Plant Nursery 07
08 Garment Manufacturing for women 15
09 Food Processing 10
10 PMRY-EDP 10
11 Domestic Electrical Appliances Repair 15
12 Domestic Electrical Appliances Repair 15
13 Photography and Videography 21
14 Computer DTP 45
15 Fashion Designing 10
16 Mobile repair 21

RUDSETI Module of Conducting EDPs:

The fundamental belief behind the EDPs is that latent entrepreneurship ly
ing dormant in a wide variety among men and women and they need a spark to arous
e their motives, which takes place through psychological educational process for
starting any entrepreneurial activity. The RUDSETI plan of action is directed m
ainly to deal with ever-increasing number of unemployed youth (especially school
and college dropouts) belonging to lower middle class background. The section o
f youth cannot aspire for good salaried employment. Their economic background ma
y not permit them to afford big investments to launch enterprises. Such group is
organizations by low motivation, subdued aspiration and stymied self-confidence
moreover, they lack awareness about the services offered by the support system
and a little or no skill to manage business venture. Usually it works as a hindr
ance to become entrepreneurs.
Understanding these peculiarities, RUDSETIs have evolved approaches that r
ightly organize the location specific training needs. RUDSETI as an entrepreneur
ship development and training institution conducts a series of activities that m
ay be divided into three phases.
1. Pre-training
2. Training
3. Post-Training
Pre-Training:
Pre-Training stage relates to identification and selection of potential en
trepreneurs on the basis of the following assumptions.
a. Entrepreneurial competencies.
b. Personal and family background.
c. Knowledge.

At this stage a series of activities are undertaken. They are:

a. Documentation of entrepreneurial opportunities in the area.
b. Information about the profile of potential entrepreneurs.
c. Motivation campaign for attracting and identifying potential entrepreneu
rs.
d. Identifying training needs of potential entrepreneurs and
e. Selection of potential entrepreneurs.
Generation of Applications:
To assess the demand requirements of various products and se
rvices, the RUDSSETI interacts with producers, consumers and a cross section of
the local community. Systematic study and documentation of raw material based, m
arket based and skill-based opportunities helps them to conduct ‘demand-led’ tra
ining programmes. Entrepreneurship Awareness Programmes (EAPs) are organized to
ensure the steady flow of right candidates and to convey the message of self-emp
loyment. The success stories of its trainees mentioned in such programmes genera
te interest in its activities. In addition to that school and colleges, grassroo
ts service Organizations like Rotary Club, Lions Club, Junior Chamber, Mahila Ma
ndalas, youth and caste based organizations and even Panchayat Raj institutions
are requested to host these programmes. Many successful alumni of the institute
participate and provide live examples of impact of RUDSETI training in all these
activities. Whenever required the services of local newspaper, Doordarshan and
AIR are utilized to provide wide publicity in target areas. Similarly the mouth(
especially that of alumn), trainees candidates recommended by sponsor banks, Gov
t. departments and other N. G. Os generate enough applications. Institute also
circulates in advance their programmes schedules among all the branches of spon
sor banks on their operational area.

Eligibility of candidates:
The candidates belonging to the area of operation of the institute are
eligible for training. Usually youth belonging to the age group of 18-35 years
with ability in read and write and who are inclined to start self-employment ven
tures are preferred.
Selection of Candidates:
 The selection of candidates starts with the assessment of applicatio
n form. The application are designed in such a way that they give proper insight
into the candidates personal background, his status in the family, his/family f
inancial standing, experience in the relevant filed and the rationale of his sel
ection of the specific course, etc. RUDSETI approach is flexible in selecting in
selecting the trainees. It encourages youth genuinely interested to be self-emp
loyed. Normally interview is not conducted for courses like EDPs, REDPs, WEDPs,
Agriculture, Dairy, Sericulture, Nursery etc. where elimination can be done on t
he basis of information provided in the application form itself. In respect of s
kill oriented courses candidates are selected through personal interviews. Selec
tion through sponsoring bank managers also made in respect of some courses. Sele
ction of potential entrepreneurs for training, if done carefully and systematica
lly, can ensure better results in the setting up of units and their successful r
unning later on. Since the main EDPs are to identify, motivate and develop new e
ntrepreneurs, the initial care taken in selecting them helps to provide the trai
ning
Input needs of the selected entrepreneurs. Keeping in view the above, the Instit
ute adopted scientific tools called focused Behavioral Event Interview, self rat
ed questions, sentence completion test etc.
The Training Methodology:
The essence of Entrepreneurship Training is its faith in stimulating do
rmant entrepreneurial traits in an individual through the change in ASK
(Attitude Skills and Knowledge). Taking note of their target community in additi
on to the usual training inputs fixed in the conventional EDPs. RUDSETI is focus
ing on technical and managerial skills. Inputs so imparted not only help them in
venture launching but also sustain its existence, growth and development. The c
ourse modules carry the best aspects of ‘Psycho-dynamic’ model of David McClella
nd and ‘Management model’ of Peter Drucker.
The EDP package of RUDSETIs invariably consists of behavioral aspects;
technology (skills) or information related to chosen activity, skills of launch
ing and management of an enterprise. However the emphasis may fluctuate with the
socio-economic background, awareness level and extent of technical Knowledge of
target group. Usually in skill based courses technical inputs gain more coverag
e than the other behavioral inputs.
Training tools and techniques of RUDSETI comprise the behavioral simul
ation exercises. Live models, Lectures, group discussions, Role play, Demonstrat
ions, Practical work. Field visits, interaction with entrepreneurs, Audio-visual
aids, Logging of proceeding and self evaluation etc.
Chart No.3.2

PRE PHASE PHASE 1 PHASE 2 PHASE 3

Micro Lab & Orientation Motivation Skill and Knowledge
Managerial inputs
In the context of inputs imparted to the trainees, training can be divided
into three phases. In the first phase, the trainees undergo a session of micro
lab and orientation on training programme. The behavioral inputs that follow pro
vide the scope for experimental learning.
In the second phase delivery of technical skills in the chosen activity re
ceives focus to demystify the technology. Utilizing the services of skilled and
experienced entrepreneurs as guest faculty, the efforts are made to provide hand
s on skills.
In the third phase trainees are given the skill to launch and manage the e
nterprise. The main objective of this phase is to equip the candidates with skil
ls of;
a) Product selection
b) Conducting marketing survey
c) Preparation of business plan
d) Launching the enterprise
Managerial inputs involve learning tricks of the trade, effective communicat
ion skills book keeping and marketing management besides social etiquettes, stre
ss management, health tips and human relations. Whatever the course content, str
ong rural bias is imbibed in its presentation. Facilitation of fun learning is t
he striking feature of RUDSET training programme.
POST TRAINING FOLLOW-UP:
The cutting edge of RUDSETI training is the post-training follow-up
(Normally upto 2 years) to sustain motivation level and overcome teething proble
ms of new entrepreneurs. It gives maximum importance to this function and spares
almost a quarter of its time to follow up the trainees. It co-ordinates with ot
her agencies influencing the setting up of self-employment ventures viz. Banks,
government department, trainees families etc. Banks have supported in a big way
by financing the trainees to establish their ventures. This is helping the train
ees to ground their projects at the earliest.
Follow ups are made through regular correspondence, individual contacts,
meetings at Villages, Taluk & District levels. Alumni of the institute, official
s from the Bank and Government Departments are also invited to such meetings in
case of need. Such interaction ensures the trainees to cross procedural hurdles
and ground their project besides sustaining their motivation level.
The RUDSETIs co-ordinate by extension even marketing and other agencie
s for sourcing of credit, raw materials, machinery and sale outlets. Counseling
the family members is made if there is any hindrance from them to the trainees t
o start their venture. Many orthodox families came out of self-imposed taboo to
give first generation entrepreneurs. So the institute acts as friend, philosophe
r and guide to it trainees. The follow ups will be made for two years by which t
ime most of the trainees settle in self-employment. This system is a valuable fe
edback to assess the impact of training and fine tune future programmes.
While conducting the follow-up activities, the well-spread branche
s of the sponsoring banks have become quite handy for arranging group meetings o
f fledging entrepreneurs. Largely trainers and trainees contact each other at th
e branch level, yet the importance of personal visit has not been ignored to rei
nforce motivation and confidence in trainees.
In order to sensitize the support system mainly the Banks, RUDSET
I officials are invited to block level meetings of branch managers of sponsor ba
nks. Similarly the Bank staff engaged in rural department are also trained in id
entify rural entrepreneurs and credit appraisal. Successful alumni of the instit
utes are asked to participate in these meetings so that the bankers do understan
d and appreciate the role of RUDSETIs.
Recognition of RUDSETI :
• Recognizing the unique and result oriented efforts of RUDSET Institute,
Federation of Indian Chambers of Commerce and Industry (FICCI) has conferred its
prestigious award for "Outstanding achievement in Rural Development" during 199
8-1999.
• Among RUDSETI trained women candidates, 5 entrepreneurs have won “Nation
al Award for Best Rural Women Entrepreneurs" instituted by IMM- NABARD.
• Premier development agencies like SIDBI, NABARD, VISHWA of Govt. of Karn
ataka, etc have accepted the training modules of RUDSETI as model training.
• Recognizing the impact of RUDSETI training on the beneficiaries particul
arly in successful establishment and successful running of the enterprise beside
s proper utilization and repayment of bank loan, Government of India ministry of
SSI have advised all the state Governments to establish/promote such organizati
ons.
• Other Banks and NGOs are replicating RUDSETI model of training by establ
ishing similar organizations.
Contribution to the Nation:
• Promoting Rural Entrepreneurship.
• Employment Generation in Rural Areas.
• Resource Utilization and Capital Buildup.
• Demystification of Technology.
• Creating Awareness.
• Confidence Building In Rural Youth.
• Empowerment of Women.
• Promotion of Service Sector.
• Imparting Values.

CHAPTER-IV

Special Projects of
RUDSET Institute
CONTENTS:
Special Projects Executed.

Special Projects Executed:

RUDSET Institute has acquired expertise in conducting specific custom-made progr
ammes for Women empowerment, Programmes for SHG leaders on SHG formation and man
agement, Programmes for SHG members on entrepreneurship development, skill devel
opment, SHG management and group enterprises, Capacity building programmes for N
GOs involved in rural development and entrepreneurship development.
I. Capacity Building of NGOs –Training to NGO field staff under SWASHAKTI Projec
t:
‘SWASHAKTI’, (World Bank funded) project of Government of India is implemented t
hrough Karnataka State Women’s Development Corporation (KSWDC) in four Districts
of Karnataka viz Kolar, Chitradurga, Bellary and Tumkur. Building self-reliance
and self-confidence in women so as to have greater access, as well as control o
ver economic and social resources and the political processes are the objectives
of the project. It is envisaged to achieve the objectives by organizing the wom
en under self-help groups under the guidance and training of NGO field staff. To
achieve the objectives, different orientation programmes and training are plann
ed at various levels for different agencies involved in the implementation of th
e project. RUDSETI was offered to conduct the training in two phases for capacit
y building of NGOs.
RUDSET Institute conducted Phase I training on “Management of Savings and Credit
, Records and Registers of SHGs”. Phase II of the training was imparted on “Bank
Linkages with SHGs, Government Schemes, Panchayat Raj Institutions and Role of
Women in Panchayat Raj” for 160 community workers of Chitradurga, Kolar, Tumkur
and Bellary Districts. Apart from the specified technical inputs, RUDSET Institu
te adopted innovative approach providing additional inputs on group dynamics, hu
man relations, leadership, effective communication, interaction with SHGs and in
terface with Bank officials. Entrepreneurship Development Programmes for women S
HG members under SWASHAKTI project was also imparted at RUDSETI Nelamangala and
Chitradurga.
II. Training & handholding services in KAWAD’s Watershed Development Project (DF
ID funded):
Karnataka Watershed Development Society (KAWAD), a joint venture of Government o
f Karnataka and Government of United Kingdom has taken watershed development act
ivities in three semi arid drought prone districts of Karnataka State viz., Chin
nahagari Watershed in Chitradurga district, Upparahalla Watershed in Bellary Dis
trict and Doddahalla Watershed in Bijapur District. The project funded by Depart
ment For International Development (DFID) aims at reduction of poverty through s
ustainable natural resource management through participation of stakeholders.
RUDSET Institute has taken up an assignment as a resource agency in Doddahalla W
atershed Development Project in Bijapur district to promote establishment of mic
ro enterprises by land less and marginal stakeholders, through intensive efforts
. The objective is to identify, motivate and train 500 members of self-help grou
ps and facilitate them to establish micro enterprises by providing escort servic
es including bank linkages, project report preparation, business counseling, mar
ket exposure etc. Taking into consideration the target group, focused attention
was given to the envisaged tasks.
During the year, 551 SHG member/ family members were given EDP training and 56 p
ersons were further trained in skill development training including garment manu
facturing and services at RUDSET Institute, Bijapur. A total of 113 units have b
een established in the seven villages of the project, after the training. As a p
art of the project, a special programme on Entrepreneurship Development Process
was conducted for the coordinators and field staff (28) of partner NGOs of the w
atershed project at RUDSET Institute, Ujire. Further, Capacity Building Training
for Partner NGOs of all the three Watershed Development Projects was organized
at RUDSETI Ujire and Chitradurga wherein 55 field staff were trained in order to
accord role clarity of the field staff and vision building.

III. Training to Stakeholders and Capacity Building of Field NGOs under Sujala W
atershed Project (World Bank Funded):
Watershed Development Department, Government of Karnataka has taken up the Sujal
a Watershed Development Project in five districts of Karnataka viz. Chitradurga,
Kolar, Tumkur, Dharwad and Haveri. Sujala project addresses the problem of ensu
ring livelihood security in drought prone and degraded areas in which the bulk o
f the population are dependent upon renewable natural resources. Apart from the
land-based activities, the project has a unique system of conducting non-land-ba
sed activities to reduce poverty in drought prone locations.
RUDSET Institute has taken up the assignment of providing training and handholdi
ng services to land less stakeholders of Chitradurga District to facilitate them
for taking up non-land-based income generating activities. RUDSET Institute has
a crucial role to play in developing entrepreneurship among the stakeholders/se
lf-help group members so that the resources are better utilized and migration of
labour is arrested. During the first phase, Entrepreneurship Development Progra
mmes (EDPs) to 1335 stakeholders were organized.
The staffs of Field NGOs have been actively involved in motivating these people,
organizing SHGs and guiding their activities. Their continued involvement is es
sential in facilitating Entrepreneurship Development by providing timely guidanc
e and organizing group enterprises. It is felt necessary that the facilitators s
hould have a thorough knowledge of Entrepreneurship Development. In this backdro
p, RUDSET Institute has organized Training of Trainers (ToT) to the staff of Fie
ld NGOs involved in the project.
Furthermore, impressed by the impact during the implementation of the first phas
e of the project, it has further extended the contract for training 1700 stakeho
lders in Hosadurga and Molkalmur districts of Chitradurga District.

IV. Restructuring the curricula and methodology of PMRY Training Manual:

Prime Minister’s Rozgar Yojana (PMRY) is an important programme of the Governmen
t of India, implemented by the Ministry of Agro and Rural Industries, to promote
self-employment among the educated unemployed youth. Besides facilitating Bank
loans and Cash subsidies for setting up of Micro Enterprises, the beneficiaries
of the Scheme are also provided training in entrepreneurial and managerial skill
s to enable them in successfully running the micro enterprises. The Ministry had
assigned the task of restructuring the curricula and methodology of Entrepreneu
rship Development training for the beneficiaries of PMRY. The revised “PMRY Trai
ning Manual” has been accepted by the Ministry. This Training Manual serves as a
model to all the Entrepreneurship Development Training Institutes situated all
over the country.
V. Rural Industries Programme of SIDBI:
Small Industries Development Bank of India (SIDBI) has devised Rural Industries
Programme to promote rural enterprises through identifying potential entrepreneu
rs, motivating them and providing a package of assistance including technology a
nd market linkages. The programme is to facilitate better commercial exploitatio
n of local resources and employment generation in rural areas. The RIP in Udupi
district is implemented through Rural Development and Self Employment Training (
RUDSET) Institute, Brahmavara unit since July 2001.During the last 2 years, unde
r the guidance and support of SIDBI, RUDSET Institute has:
Conducted 48 Awareness programmes to motivate and identify potential ent
repreneurs.
Organized 6 SIDBI sponsored RED programmes to 180 identified persons
Provided skill development training programmes to 258 persons.
Conducted 61 follow up meets to contact 528 trained persons to ensure su
stained motivation and assisting them for overcoming teething troubles.
Provided escort services including business opportunity guidance, busine
ss plan preparation, project consultancy, business counseling services and linka
ges with credit and technology.
During the 2 years period from July 2001 to June 2003, a total number of 289 uni
ts have been established in the district by the facilitation of RUDSET Institute
under the scheme. Total investments made in the established units come to Rs.4.
37 crores out of which bank credit is availed to the extent of Rs.3.51 crores. E
mployment is generated to additional 516 persons in the established units.
VI. EDP for International Participants:
A special EDP was conducted in English and Telugu at RUDSETI, Ananthapur in whic
h community development professionals from Brazil, Mexico, Kenya, South Africa a
nd Philippines participated. This EDP was specially designed for identified yout
h from Kuppam Assembly constituency represented by Sri Chandrababu Naidu, Honora
ble Chief Minister of Andhra Pradesh. These youth are being developed as busines
s as well as social entrepreneurs under the ambitious youth empowerment project.
World Corps India, Chennai, a voluntary organization having its headquarters at
Seattle sponsored the training, USA committed to mobilizing young adults worldwi
de to become effective business entrepreneurs, community leaders and global citi
zens. The international participants impressed by the programme expressed their
desire to replicate RUDSETI model in their countries.
VII. Swarna Jayanthi Gram Swarozgar Yojana (SGSY):
Swarna Jayanthi Gram Swarozgar Yojana is one of the prestigious programmes formu
lated by the Government of India with an objective of alleviating poverty among
the rural enmasse through promoting self-employment. The scheme aims at selectio
n of Swarozgaries from the Below Poverty Line, organizing them into self-help gr
oups training them to acquire skills to become self-reliant by providing credit
support. RUDSET Institutes has played a pivotal role in effectively implementing
the programmes. Basic orientation, skill training and training on SHG managemen
t has been conducted successfully along with training to ZP/ DRDA officers.
VIII. Prime Minister’s Rozgar Yojana (PMRY) – EDPs:
The Prime Minister’s Rozgar Yojana is also a boon to the rural unemployed youth.
RUDSET Institutes has been conducting special training to the self-employment s
eeking youth under the scheme. The candidates who come with the only aim of gett
ing a certificate have felt that the training programme imparted at RUDSET Insti
tute is quintessential to everyone and has accorded a fresh lease of life to the
m. So far, through 20 centres of RUDSET Institute, 32,211 entrepreneurs have bee
n trained under PMRY scheme up to 30.06.2005. Out of the trained candidates, 24,
816 have been able to establish their units with credit assistance from Banks.
IX. EDP for Leather Artisans of Athani:
RUDSET Institute in collaboration with ASCENT had experimented EDP for Leather a
rtisans of Athani, Belgaum District by bringing together husband and wife for th
e empowerment programme. Apart from the common inputs, information on group mana
gement, technical as well as design skills and management of enterprise were giv
en through a team of management experts. Inputs on SHG concept, common fund mana
gement, credit linkage and conflict resolution helped the women in knowing the S
HG concept clearly and ways of applying it in their settings.
X. Entrepreneurship Development Programmes to SHG members under
SWASHAKTI project:
RUDSET Institute has conducted specially designed short duration entrepreneurshi
p programmes to SHG members under SWASHAKTI project in Chitradurga, Bellary, Tum
kur and Kolar districts during the year 2002-03. The programmes were aimed at em
powerment of women through developing entrepreneurial competencies, enabling the
m to identify business opportunities and equip themselves with skills to establi
sh and run a micro enterprise including marketing skills. During the year 2002-0
3, RUDSETI centres of Chitradurga and Nelamangala have conducted 24 training
programmes to train 829 women SHG members.

XI. Human Resources Development Training

RUDSET Institute has conducted exclusive customized Human Resource Development p
rogramme to senior officers and academicians. Director of Vocational Education,
Government of Karnataka desired to rejuvenate the vocational education by adapti
ng the element of motivation in vocational courses offered at plus 2 level in th
e colleges of Karnataka. A suitable three-day HRD programme was designed and con
ducted at 6 RUDSET Institutes in Karnataka to the Deputy Directors, the district
in-charge of Vocational Education in Karnataka and Principals of Vocational Edu
cation Colleges. The programme proved effective in enabling them to understand v
arious elements of HRD and equip them with motivational skills. The programme wa
s well received and created a visible impact. HRD training programmes are also c
onducted on regular basis to officers of Grameena Banks and sponsor banks.
XII. Trainers Training Programme in Entrepreneurship Development:
RUDSET Institute has also conducted Trainers’ Training Programme in Entrepreneur
ship Development in vernacular languages (Telugu and Hindi) at RUDSETI Anantapur
and RUDSETI Gurgaon for the benefit of coordinators of NGOs. RUDSET Institute h
as also trained officials from other Banks like Corporation Bank, Vijaya Bank, S
tate Bank of Hyderabad, Bidar DCC Cooperative Bank etc. in
the Trainers’ Training Programme held at Dharmasthala
XIII. Intrapreneurship Development Programme:
Entrepreneurship Development programme for the workers of Small Scale Industries
were also conducted successfully to enhance motivation and managerial skills of
employees besides stimulating their creative abilities.
XIV. Entrepreneurship Orientation Programmes under KVIC:
The Khadi and Village Industries Commission (KVIC), State Office, Bangalore has
recognized RUDSET Institute for conducting Entrepreneurship Development Training
programme to the beneficiaries financed under REGP scheme (Margin Money Scheme)
of KVIC. A total of 334 beneficiaries under the Margin Money Scheme were traine
d at RUDSETI Ujire, Chitradurga, Udupi, Bijapur and Mysore.
CHAPTER-V
Performance of
RUDSETI

CONTENTS:
Units of RUDSET Institute.
Address of RUDSETI Units.
Performance of RUDSETI, Central Secretariat, Ujire.
Performance of RUDSETI, Brahmavara.
Performance of RUDSETI as a whole.

Units of RUDSET Institute

RUDSET Institute has established 20 units across 12 States in India.

Chart.No.5.1
ADDRESS OF RUDSETI UNITS
SLNO PLACE Address of RUDSETI Units Area of Operation
1 UJIRE The Director
RUDSET Institute
Siddhavana
UJIRE, Dakshina Kannada District - 574 240
Karnataka, India
Tel: 08256 - 236404
Dakshina Kannada, Coorg, Hassan and Chickmagalur Districts, Karnataka
2 DHARWAD The Director
RUDSET Institute Gandhinagar
DHARWAD - 580 004
Karnataka, India
Tel: 0836 - 2464496
Dharwad, Haveri, Gadag, Belgaum and Raichur,Koppal
Districts, Karnataka
3 UDUPI The Director
RUDSET Institute 52,
Heroor, Brahmavara
UDUPI - 576 102
Karnataka, India
Tel: 0820 - 2563455
Udupi, North Canara and Shimoga Districts, Karnataka
4 CHITRADURGA The Director
RUDSET Institute N.H. 4, Kelagote
CHITRADURGA - 777 502
Karnataka, India
Tel: 08194 - 423505
Chitradurga, Davanagere, Bellary and Part of Tumkur Districts, Karnataka
5 MYSORE The Director
RUDSET Institute
Hinkal Main Road,
MYSORE - 570 017
Karnataka, India
Tel: 0821 - 2519633
Mysore, Chamarajanagar and Mandya Districts, Karnataka
6 BIJAPUR The Director
RUDSET Institute,
Raghavendra Colony
BIJAPUR - 586 101
Karnataka, India
Tel: 0835 - 2276245
Bijapur, Bagalakot, Gulburga and Bidar districts, Karnataka
7 BANGALORE The Director
RUDSET Institute
Arashinakunte NELAMANGALA - 562 123
Karnataka, India
Tel: 080 - 7723166
Bangalore rural and Urban Districts and part of Tumkur District, Karnata
ka
8 GHAZIABAD The Director
RUDSET Institute
S.B. 185, Shastrinagar
GHAZIABAD - 201 002
Uttar Pradesh, India
Tel: 0120 - 2781785
 Ghaziabad, Moradabad, Meerut and Bulandshaher of U.P. State.
9 KANNAPURAM The Director
RUDSET Institute
K.P. VI,159, KANNAPURAM
Cherukunnu
Kannur District - 670 301 Kerala, India
Tel: 0479 - 2860573
Kasaragod, Wynad and Cannanore Districts of Kerala.
10 MADURAI The Director
RUDSET Institute,
Perungudi Airport Road
Madurai - 625 022
Tamil Nadu, India
Tel: 0452 – 2690 609
Madurai, Anna, Kamarajar and Coimbatore Districts of Tamil Nadu.
11 GURGAON
The Director
RUDSET Institute
2072, Sector 4 Urban Estate
GURGAON - 122 001
Haryana, India
Tel: 0124 - 2255709
Gurgaon, Rewari, Mahendragarh, Panipat, Faridabad and Karnal Districts of Haryan
a & south west Delhi
12 VETAPALEM The Director
RUDSET Institute,
Mandal Praja Parishat Complex
VETAPALEM - 523 187
Andhra Pradesh, India
Tel: 08594 - 246430
Prakasham, Nellore and Gutur Districts of Andhra Pradesh.
13 AGRA The Director
RUDSET Institute
Kiron Colony, Patholi
Fatehpur Sikri Road
AGRA - 282 001Uttar Pradesh, India
Tel: 0562 - 2777065
Agra, Aligarh, Etah, Firozabad, Mathura, and Hathras Districts of U.P. S
tate.
14 PUNE The Director
RUDSET Institute,Varale Road,
Near Eagle Agro farm,
TALEGAON DABHADE-410507
PUNE District
Maharashtra, India
Tel: 02114 - 225504
Pune Satara & Ahmednagar districts of Maharashtra.
15 ANANTHPUR The Director
RUDSET Institute
I - 688, By pass Road Rudharampeta ANANTAPUR – 515004
Andhra Pradesh, India
Tel: 08554 - 278925
 Anantpur, Kurnool & Cuddapah Districts of Andhra Pradesh state.
16 JAIPUR The Director
RUDSET InstitutePlot No. 137-138, Ganga Sagar Scheme (B)
Near Water tank Vaishali Nagar
Jaipur – 302 021Rajasthan, India
Tel: 0141 - 2352220
Jaipur, Ajmer, Sikar and Dausa Districts.
17 BHUBANESHWAR The Director
RUDSET Institute,
The Director
RUDSET Institute
Plot No. S/10, Indira Gandhi co-operative Housing Colony Lingipur
BHUBANESHWAR - 761 002
Orissa, India
Tel: 0674 - 2341449
Khurda, Cuttack, Puri, Nayagarh, Dhenkanal & Ganjam Districts
18 JALANDHAR The Director
RUDSET Institute,Saundh Complex
Atwal Colony, Cantt Road
JALANDHAR - 144 005 Punjab, India
Tel: 0181 - 2453749
Jalandhar, Kapurthala, Hoshiarpur & Nawanshahar Districts
19 BHOPAL The Director
RUDSET Institute,
The Director C-2, Vidya Nagar,Hoshangabad Road
BHOPAL – 462 026
Madhya Pradesh, India
Tel: 0755 - 2488963
Bhopal, Hoshangabad, Vidisha, Raisew, Sehore & Rajgarh Districts
20 NADIAD The Director
RUDSET Institute
The DirectorNo.2B, YagankhandSantram Mandir,Nadiad
Kheda District – 387 001
Gujarath, India
Tel: 0268 - 2563051
Kheda, Anand, Vadodara & Ahmedabad Districts

Chart.No.5.2
RUDSET Institute Brahmavara, Udupi:
Performance as at 30th June 2007:
1. IN A NUTSHELL:
No. of youth trained under EDPs Settled Success rate (%)
WBF WOBF Total
14356 4114 5839 9953 69
2. PERFORMANCE UNDER EDPS:
Training Programmes Batches Trained Settled %
A. Self-Employment Programmes
1. Agriculture EDPs 112 3819 2643 69
2. Product EDPs 57 1732 1248 72
3. Process EDPs 112 3603 2145 60
4. General EDPs 136 5202 3917 75
Total 417 14356 9953 69
B. Other Training Programmes
1. Skill / Growth Programmes 12 246 NA NA
2. Rural Development Programmes 31 1705 NA NA
3. HRD Programmes 13 444 NA NA

Chart.No.5.3
RUDSET Institute, Central Secretariat, Ujire :
Performance as at 30th June 2007:
1. IN A NUTSHELL:
No. of youth trained under EDPs Settled Success rate (%)
WBF WOBF Total
189495 61699 66300 127999 68
2. PERFORMANCE UNDER EDPS:
Training Programmes Batches Trained Settled %
A. Self-Employment Programmes
1. Agriculture EDPs 1519 52601 37602 71
2. Product EDPs 669 20683 13149 64
3. Process EDPs 1812 55221 32006 58
4. General EDPs 1764 60990 45242 74
Total 5764 189495 127999 68
B. Other Training Programmes
1. Skill / Growth Programmes 198 3869 NA NA
2. Rural Development Programmes 848 39638 NA NA
3. HRD Programmes 243 9426 NA NA

Chart.No.5.4
Consolidated Performance of RUDSETI as a whole
PERFORMANCE UP TO June 2007
Particulars During the year 2007 . 08 Cumulative
Self Employment Training Programmes.
Agriculture EDP - Batch 21 1519
Trainees 859 52601
Settled 829 37602
Days 153
Product EDP - Batch 22 669
Trainees 667 20683
Settled 311 13149
Days 313
Process EDP - Batch 25 1812
Trainees 768 55221
Settled 493 32006
Days 793
General EDP - Batch 7 1764
Trainees 229 60990
Settled 987 45242
Days 68
Total No. of Batches 75 5764
Total No. of Trained Youths 2523 189495
Training Days 1327
Settlement with Bank Finance 1772 61699
Amount Availed with Banks (Rs. in crores) 66.62 238.74
Settlement without Bank Finance 848 66300
Total No. of Settled 2620 127999
Rate of Settlement (%) 104 68
Batch Per Trainee 34 33
Skill Upgradation-Batch 1 152
Trainees 25 3127
Growth Programmes 0 46
Trainees 0 742
R.D. Programmes:
No. of Batch 1 848
No. of Trainees 34 39638
Sensitization/HRD Programmes 1 271
No. of trainees 37 9426
EOP-Batch 3 194
Candidates 335 7702

Chart.No.5.5
Performance at a Glance
PERFORMANCE UP TO June 2007:
a. Total No. of Institutes (7 in Karnataka) - 20
b. No. of self employment trainings conducted - 5764
c. No. of persons trained - 1,89,495
d. No. of persons established self employment ventures
i) With Bank Finance - 61,699
ii) Without Bank Finance - 66,300
Total - 1,27,999
e. No. of Skill Up-gradation and Growth Programmes - 198
f. No. of persons trained - 3869
g. No. of Rural Development programmes - 848
h. No. of persons trained - 39,638
i. Sensitization / Human Resource Development Programmes - 271
j. No. of trainees - 9,426

• About 95% of the trainees are from rural, semi-urban background.

• Out of 1,89,495 total candidates trained 40,056 candidates are scheduled
 caste and tribes, 16,899 are from minority communities.
• The Institute enables women to cross their threshold barrier blocks, by
empowerment of women candidates
• 68% of the trained candidates have successfully established self-employm
ent ventures.
• The efforts of RUDSETI helped in scaling down the pressure on urban area
s.
• RUDSET Institutes have contributed to the national wealth to the tune of
Rs. 315 Crores per annum. (At an average earning of Rs. 2500/- per month by a s
uccessful trainee).
• RUDSET Institutes have so far trained 40,973 beneficiaries selected unde
r Prime Ministers Rozgar Yojana (PMRY) of the Central Government for which EDP t
raining is mandatory.

CHAPTER-VI
SUMMARY
AND
CONCLUSION
CONTENTS:
Summary.
Findings and Suggestions.
Conclusion.

SUMMARY:
Entrepreneurs are not just born. They can be developed and trained to undertake
ventures in a creative way. However, everybody doesn’t have the potential to bec
ome an entrepreneur. Entrepreneurial Development Programme is essentially a trai
ning programme which helps the people to become entrepreneurs.
RUDSETI is an institution started in the year 1983 in Ujire under the able guid
ance of Dr. D. Veerendra Heggade. The moto of the institution is providing train
ing to the selected people who have the qualifications such as S.S.L.C, P.U.C, D
iploma, Degree etc for their overall development and providing self employment.
RUDSETI provides 1-6 week training programme in the field of agriculture, techn
ical, telephone and mobile repair, motor rewinding, screen printing, photography
 and videography, catering and computer hardware etc. It also provides training
in the field of Rural Employment Development and Women Employment.
The institution also provides special training to the officials, nationalized
banks and Rural Development and Self Employment to the people of the society whe
re they are working in a particular locality.
The RUDSETI has covered a path of 25 glorious years and has shown excellent per
formance in the field of Entrepreneurship Development. The RUDSETI unit at Brahm
avara has covered a path of 19 years. RUDSETI unit, Brahmavara has many achievem
ents to its credit by providing the training to the selected people.

FINDINGS:

RUDSETI is an institute which provides training for the overall developm

ent of the needy people.
RUDSETI provides 1-6 week training for the selected people.
RUDSETI, Brahmavara trained 14,240 candidates since1988.
The Brahmavara unit has organized 30 training Programmes during the year
2006-07.
RUDSETI organized more than 50 training programmes for the 1st generatio
n entrepreneurs.
RUDSETI conducts Entrepreneurship awareness programme to sensitize the
youth towards self employment.
RUDSETI conducts skill up gradation or growth training programmes for es
tablished entrepreneurs.
RUDSETI provides training to Bank officials in Rural Development Activit
ies.
RUDSETI organized Personality Development Programmes for the elected rep
resentatives and govt. officials.
RUDSETI also trained village level workers of several voluntary organiza
tions or commercial organizations working for Rural Development, social animator
s and self help groups.
RUDSETI conducts trainings in 3 phases namely Pre- Training (identificat
ion and selection of potential entrepreneurs), Training and Post Training (follo
w up of the trained people upto 2 years).
RUDSETI is recognized by many organizations for its achievements by FICC
I, NABARD, SIDBI, Banks and NGOs etc
RUDSETI has acquired expertise in conducting specific custom made progra
mmes for women empowerment, Programmes for SHG leaders on SHG formation and mana
gement, Programmes for SHG members on Entrepreneurship Development, Skill Develo
pment, SHG management and Group enterprise, capacity building programmes for MGO
s involved in Rural Development and Entrepreneurship Development.
RUDSETI Brahmavara unit has trained 14,356 candidates as at 30 June’2007
, out of them 9,953 are settled.

SUGGESTIONS:
Instead of concentrating in providing trainings to the rural people only
, it is better to concentrate on rural as well as the people of urban area.
It is better to conduct seminars and training programmes to the college
students to go for self employment.
CONCLUSION:
The urge to achieve is one of the most significant variable associa
ted with high need for achievement tend to be more successful entrepreneurs as c
ompared to people with low achievement Entrepreneurship can be development throu
gh training and not necessarily a hereditary quality. The objected of entreprene
urial training is to develop motivation and successful launching, management and
growth of the enterprise.
RUDSETI was established in the year of 1983 under the able guidance
of Dr. D. Veerendra Heggade, with the intention of providing training to the pe
ople of Rural Areas to establish their own ventures. Moto of the institute is ov
erall development and providing training in different fields such as agriculture
, technical, telephone and mobile repairs, screen printing, motor rewinding, pho
tography and videography, computer hardware, catering etc.
The institute also provides special training to the officials
of nationalized banks, govt. officers etc with regard to provide information rel
ated on self employment to the people of the society where they are working in a
particular locality.
RUDSETI, Brahmavara was established in the year of 1988. It has
organized 412 batches of self employment promotion trainings and trained 14,240
candidates out of which 1,078 are SCs, 711 are STs, 7,753 are BCs, 127 are minor
ity community candidates, 2,588 are women beneficiaries, 76 are physically handi
capped persons, 9,841 persons are well settled.
To conclude, as a whole the RUDSETI has contributed many thing
s for the development of our nation. It has promoted Rural Entrepreneurship, gen
erated employment in rural areas, created awareness, built confidence in Rural y
outh, empowered women entrepreneurs, promoted services sector, imparted values e
tc.
APPENDICES

APPENDIX: 1
Application for Self-Employment Training:
To:
The Director
RUDSET Institute
_______________
1. Name and address (including pin code):
2. Telephone number:
3. Age:
4. Education:
5. Father/Guardian’s Name:
6. Family Occupation:
7. Details of present employment:
8. Which training do you need? :
9. What is your experience in this aspect?
10. Why do you need this training?
11. If you are forwarding your application through
the Bank, Bank’s name and address:
Place:
Date: Signature of applicant

APPENDIX: 2

Photo gallery:
BIBLIOGRAPHY

Books Referred :
1. Entrepreneurship Development in India, Dr. C. B. Gupta &
Dr. N. P. Srinivasan, Edition 4-1997, Sultan Chand & sons,
New Delhi – 110 002
2. Entrepreneurship Development, S. S. Khanka, Reprint – 2003,

S. Chand & Co Ltd, New Delhi – 110055

Magazine Referred:
1. Sadhanabharana, RUDSETI.
 Web Sources :
www.canbankindia.com
www.syndicatebank.com
www.shridharmasthala.org
www.canbankpjrdtrust.org

A STUDY ON RURAL DEVELOPMENT AND SELF EMPLOYMENT TRAINING INSTIT

UTE WITH REFERENCE TO RUDSETI, BRAHMAVARA.
Project Report submitted to the MANGALORE UNIVERSITY in partial fulfillment of t
he requirements of the award of the Degree of
BACHELOR OF BUSINESS MANAGEMENT
Submitted by
MOHAMAD SHOAIB
(Reg.No.050190011)

Research Guide
Mr. K.UMESH SHETTY
Department of Commerce and Management
Dr. N. S. A. M First Grade College, Nitte
Udupi District
Dr. NITTE SHANKARA ADYANTHAYA MEMORIAL FIRST GRADE COLLEGE, NITTE, UDUP
I DISTRICT.
2007-08

MOHAMAD SHOAIB
Reg. N0. 050190011
Final BBM
Dr. N. S. A. M First Grade College,
Nitte, Udupi Dist.

DECLARATION
I here by declare that this project report entitled “A STUDY ON RURAL DEVELOPMEN
T AND SELF EMPLOYMENT TRAINING INSTITUTE WITH REFERENCE TO RUDSETI, BRAHMAVARA”
submitted for the BBM degree, MANGALORE UNIVERSITY is my original work and the p
roject has not formed the basis for the award of any degree, associateship, fell
owship or any other similar titles. This work is done under the supervision and
guidance of Mr. K. Umesh Shetty, Lecturer in the Department of Commerce and Mana
gement, Dr. N. S. A. M. First Grade College, Nitte.
PLACE: NITTE Signature of the Candida
te
DATE: 17-03-2008
(MOH
AMAD SHOAIB)
CONTENTS

CONTENTS

PARTICULARS Page Number

ACKNOWLEDGEMENT
LIST OF TABLES AND FIGURES
OBJECTIVES
METHODOLOGY
SCOPE AND LIMITATIONS
CHAPTER – 1 : INTRODUCTION
CHAPTER – 2 : PROFILE OF RUDSETI
CHAPTER– 3 : TRAINING PROGRAMMES OF RUDSETI
CHAPTER – 4 : SPECIAL PROJECTS OF RUDSETI
CHAPTER – 5 : PERFORMANCE OF RUDSETI
CHAPTER – 6 : SUMMARY AND CONCLUSION
APPENDICES:
APPENDIX – 1 : APPLICATION FORM
APPENDIX – 2 : PHOTO GALLERY
BIBLIOGRAPHY

ACKNOWLEDGEMENT
I derive immense pleasure in expressing deep sense of gra
titude to all those who have given encouragement and invaluable help during my e
fforts to prepare this project report entitled “A STUDY ON RURAL DEVELOPMENT AND
SELF EMPLOYMENT TRAINING INSTITUTE WITH REFERENCE TO RUDSETI, BRAHMAVARA”.
I am extremely grateful to Mr. K. Umesh Shetty, Lecturer
in Department of Commerce and Management, Dr N.S.A.M. First Grade College, Nitte
, for his motivation, encouragement and valuable guidance during the compilation
and completion of this work.
I am extremely thankful to the management and
Mr. Amarnath Hegde, Director, RUDSETI, Brahmavara and the officials of the I
nstitute who extended full co-operation and given necessary information about th
eir institute.
I owe my sincere thanks to Dr. (Mrs.) Veena. B. K, Princ
ipal, Dr. N. S. A. M. First Grade College, Nitte. for providing me an opportunit
y to conduct this project work.
My special thanks to the HOD, and all my teachers in th
e Department of Commerce and Management, Dr. N. S. A. M. First Grade College, Ni
tte, for their continued encouragement.
I express my profound gratitude to my parents, relative
s and friends for their support and help in completing this project work.
Finally, I like to express my appreciation and gratitud
e to all those who have helped directly or indirectly in course of completion of
this Project Report.
Mohamad Shoai
b
Reg. No: 0501
90011.

LIST OF TABLES:
SL.No. Table Page. No.
1 Growth and Development of RUDSET Institute
2 Training Programmes available at RUDSET Institute, Brahmavara
3 Training Phases
4 Address of RUDSETI Units
5 Performance of RUDSETI, Brahmavara,
6 Performance of RUDSETI, Central Secretariat, Ujire
7 Consolidated Performance of RUDSETI as a whole
8 Performance at a Glance

Objectives:
1. To get a brief idea about RUDSETI, Brahmavara.
2. To have a clear knowledge about the various training programmes undertak
en by RUDSETI, Brahmavara.
3. To know the importance of Entrepreneurship Development Training.
4. To know the role played by RUDSETI in developing Entrepreneurs.
Methodology:

The data are collected from the primary and secondary sources;
1. Primary Source:
The primary data is collected by personal interviewing with Di
rector and Joint Director of RUDSETI, Brahmavara.
2. Secondary Source:
This is collected by referring different journals, brochures o
f the institute. They were also collected through office records, schedules, off
ice files and web resources etc.

Scope:
This study offers a wide scope for future research scholars who might be inte
rested in conducting a study on this aspect. This study offers scope for correct
ing the faults in training methodologies used for training the entrepreneurs and
for the development of EDP’s, which is one dimension which the future research
scholars can concentrate on.
Limitations:
1. Time constraints have affected the in depth study of the institute.
2. Due to less time it was not possible to have a direct communication with
trainees and trainers.
3. The institute was not ready to disclose some of its data which have been
kept secret.
CHAPTER - I
INTRODUCTION

CONTENTS:
Meaning of Entrepreneurship Development.
Need for Training and Development.
Phases of EDP.
Selection of Potential Entrepreneurs.
Problems in Institutional Framework.
Evaluating EDPs.
RUDSETI, Brahmavara
 Entrepreneurs are not just born they can be developed and
trained to undertake ventures and be creative. However, everybody doesn’t have t
he potential to become an entrepreneur. Entrepreneurial development is essential
ly an educational process and an endeavor in human resource development. However
, entrepreneurship cannot grow in vaccum.It requires an environment in which an
entrepreneur can learn and discharge his functions.
Entrepreneurial Development:
Development of entrepreneurship incorporates 4 basic issues,
1. Availability of material resources.
2. Seletion of real entrepreneur.
3. Formation of industrial units.
4. Policy formation for the development of region.
The main objectives of an Entrepreneurial Development Progr
amme are,
1. To identify and train potential entrepreneurs.
2. To develop necessary knowledge and skills among the participants.
3. To impact basic managerial understanding.
4. To provide post training assistance.
Need for Training and Development:
The urge to achieve is one of the most significant vari
able associated with high need for achievement tend to be more successful entrep
reneurs as compared to people with low achievement. Entrepreneurship can be deve
loped through training and not necessarily a hereditary quality.
The objective of entrepreneurial training is to develo
p motivation and competence necessary for successful launching, management and g
rowth of the enterprise.
The objective of an EDP may be divided into two catego
ries, Short-Term objective and Long-Term objective.
Short-Term Objectives:
It imply the objectives which are to be achieved imme
diately after the completion of the programme preparing a personality for the en
trepreneurial venture, making him competent to scan the environment and situatio
n within the existing regulatory framework on shot-term objective. Short-term ob
jective is to help a participant in the fixation of his/her goal of life as entr
epreneur.
Long-Term Objectives:
In the Long-Term Objective, An EDP seeks to equip the
participant with all the skills required for the establishment and smooth runni
ng of business venture. The ultimate objective is that the participant under tra
ining should establish his/her own venture.
PHASES OF EDP:
An EDP consists of 3 Broad Phases;
1) Initial or Pre-training Phase:
This phase includes the activities and the preparation required to
launch the training programme main activities are;
1. Creation of Infrastructure for training.
2. Preparation of training syllabus.
3. Tie up of guest facilities.
4. Arrangement for inauguration of the programme.
5. Designing tools and techniques for selecting the trainees.
6. Formation of selection committee.
7. Publicity campaign for the programme.
8. Development of application form.
9. Pre-potential survey of environmental opportunities.

2) Training or Development Phase:

During this phase. The training programme is implemented to develop moti
vation and skills among the participants. The Objective of this phase is to brin
g desirable change in the behavior of the trainees.
The trainees have to judge how much and how far the trainees have moved
in their entrepreneurial pursuits. A trainer should see the changes to the behav
ior of participants.
1. Is he attitudinally tuned very strongly towards his proposed project ide
a?.
2. Is he motivated to plunge for entrepreneurial venture and risk that is e
xpected of an Entrepreneur?
3. Is there a change in his entrepreneurial outlook, role and skill?
4. How should he behave like an entrepreneur?
5. What kind of entrepreneurial behavior does the trainee lack?
6. Does he possess the knowledge of technology, resources and other related
entrepreneurial knowledge?
7. Is he skillful in choosing the right project, mobilizing the right resou
rces at right time?
3) Post Training or Follow Up Phase:
This phase involves assessment to judge how far the objectives of the pr
ogramme have been achieved. Motivating and follow up reveals drawback in the ear
lier phases and suggests guidelines for planning the future policy. In this phas
e infrastructure support, counseling and assistance in establishing new enterpri
se and in developing the existing units can also be reviewed.
SELECTION OF POTENTIAL ENTREPRENEURS:
Selection of potential entrepreneurs has two essential components nam
ely:
1. Identification of entrepreneurial traits in the potential entrepreneurs.
2. Identification of suitable and variable opportunity or enterprise (proje
ct) for each identified entrepreneur.

1) Identification of Entrepreneurial Traits:

Every participant must have minimum level of eligibility fo
r developing into an entrepreneur
A) Socio-Personal Variables:
1. Age.
2. Education.
3. Caste.
4. Family occupation.
5. Size of family.
6. Type of family.
7. Earning members.
8. Working hands.
B) Material Resources Variables:
1. Land.
2. Extent of irrigation.
3. Income.
4. Material possession.
5. House.
6. Live stock.
C) Human Resource Variables:
1. Achievement motivation.
2. Influence motivation.
3. Risk-taking willingness.
4. Aspiration.
5. Personal efficiency.

2) Identification of Enterprise:
Once an entrepreneur having necessary socio-personal and human resource cha
racteristics is identified, it is necessary to identify a suitable enterprise ar
project for him. The enterprise must be matched with the potential entrepreneur
. All the background information like his skills, experience in the field, the p
hysical resource available, family occupation etc should be taken into considera
tion having found a suitable trade an entrepreneur needs to thoroughly examine i
ts liability in terms of financial implication. The raw material availability, t
he marketing avenues and profitability of the enterprise have to be explored. It
would also involve detailed exploration of services needed and available in the
area.
CONTENTS OF TRAINING PROGRAMME:
1. Technical Knowledge and Skills.
2. Achievements Motivations Training (MAT).
3. Support System and Procedures.
4. Managerial Skill.
5. Project Preparations.
MONITORING AND FOLLOW UP:
Continuous monitoring and follow up is essential for the success of
any EDP.
Some common activities in the monitoring and follow up process
are:
1. Preparing and maintaining a separate file for each trainee. This file co
ntains all the data being collected from beginning to the end of the programme.
2. A history could indicate the bio-data of each entrepreneur and the work
done by him.
3. Keeping in touch with every entrepreneur through letters.
4. Passing the desired information to the entrepreneur well in time.
5. Visiting every entrepreneur periodically.
6. Follow up meeting and a follow up register to ensure the success of the
Entrepreneurial Development Programme.
THE TARGET GROUPS:
In EDP the Target Group refers to the Group of persons for whom
the programme is designed and under taken.
The EDP may be organized for any of the following Target Gr
oups:
1. Technical and Other Qualified Persons.
2. Ex-servicemen.
3. Business Executives.
4. Women entrepreneurs.
5. S.C. and S.T. entrepreneurs.
6. Special Agencies and Schemes.
PROBLEMS IN INSTITUTIONAL FRAMEWORKS:
Some of these problems are as follows,
1. First major problem is improper identification and selection of the projects.
This results in wrong choice of technology and improper forecasting of financia
l requirements.
2. Unneccessary delays in project implementation lead to cost escalation. This i
n turn creates liquidity problems, I increase debt burden and hikes the breakeve
n point.
3. Inedequate finance, poor working capital management, lack of organization and
non-productive expenditure out of working funds also pose major problems to the
entrepreneurs.
4. Unsatisfactory transport and Communication facilities reduce mobility and cau
se delays in the transmission of information. Shortage of housing accommodation
errates power and water supply, defective sewerages system for disposal of indus
trial waste are other infrastructural problems.
5. Shortage of trained manpower at the location of the units is another major pr
oblem. The units being low capital based cannot afford to employ skilled technic
al manpower at high wages. Seasonal availability of labour leads to low capacity
utilization.
6. Multiplicity of government agencies leads to harassment and wastage of valuab
le time and energy of the entrepreneurs.
7. Shortage or irregular supply of raw-materials hampers the production process.
8. Small entrepreneurs have to depend on middlemen and face competition. They la
ck expertise and resources to complete will large business houses.
9. The officials of state agencies lack a problem solving approach. This results
in delays and escalation of project as well as product costs.
10. Consultancy services provided by local and state level agencies are unsatisf
actory. Whatever is promised during the training programme by the agency is not
actually supplied.

EVALUATING EDP’s:
1) Programme objectives:
Evaluation of an EDP may begin with an assessment of the philosoph
y or the central objectives of the programme. The agency conducting the programm
e must be clear about the purpose underlying entrepreneurial development.
The objective may be to increase production, to generate emplo
yment, to uplift certain people etc.
Evaluation of the objectives implied requires research studie
s. The required data might be collected from the trained and rejected candidates
.
2) Selection Strategy and Procedures:
The success of EDP depends largely on Proper selection of traine
es.
A three-stage selection procedure is followed in this case. It b
egins with screening through a carefully designed application blank which collec
ts data on dimension mentioned above. This is followed by psychological tests an
d behavioral exercises and games meant for assessing certain other qualities. Fi
nally personal interview are held.
3) Training Programmes:
In order to judge the extent to which the training has increased
the possibility of turning the trainees into successful entrepreneurs, the foll
owing criteria may be used:
a. Comparison of a random sample of entrepreneurs from the trained group wi
th those of a random sample from untrained group.
b. Comparison of random samples of entrepreneurs from the trained group wit
h those from the rejected group.
c. Interviewing the trained group to find out their opinion on the training
programmes.
d. Surveying the expectation and experience of those under training.
e. Examination of the curriculum contents by a group of experts.
f. Assessment of trained entrepreneurs in their balance sheet operations.

4) Organizational Policies and structure:

The policies and strategies of the concerned agency are equally signif
icant. The training strategy of the organization concerning an EDP depends upon
its overall view about entrepreneurial development.
Like the assessment of policies, strategies, community needs and the o
rganization of training courses the structure and process of the organization sh
ould also be evaluated. Creative and flexible structure and processes may set an
example to the trainees. The dynamic of the organization and its work may have
to be examined to see if it has requisite self-remaining characteristics.
RURAL DEVELOPMENT AND SELF EMPLOYMENT TRAINING INSTITUTE:
HISTORY:
Under the leadership of Dr. D. Veerendra Heggade and the institution
like Shri Kshetra Dharmasthala Education Trust, Syndicate Bank and Canara Bank
joined together establish the institution called “RUDET”.
Dr. Veerendra Heggade inaugurated on institution on 30-01-1983 in Uj
ire. The initial success which is got in the Ujire is a stepping stone for the i
nstitution to widen its area throughout the country. Today in our country the in
stitution established its branches in 12 states. Institution has given training
to nearly 1,32,418 candidates out of these candidates 87,485 candidates started
self-employment in their respective villages is a national record of this instit
ution. The success rate of providing training to establish their self-employment
in nearly 66%.
The motto of the institution is overall development and providing
self-employment.
The institution provides 1-6 week training facilities. It provide
s training facilities in the field of agriculture, technical, telephone and mobi
le repairs, motor re-winding, screen printing, photography and videography, cate
ring and computer hardware. It also provides training in the field of rural empl
oyment development and women employment.
Institution also provides special training to the officials of
nationalized banks and rural development banks, Govt. officers with regard to pr
ovide information related on self-development and self-employment to the people
of the society where they are working in a particular locality
The learning methodology adopted by the institution to its mem
bers in the field of skill development, human resource management, time manageme
nt, money management, customer service, banking service, maintenance of accounts
, insurance.
After getting the training facility from the institution, t
he successful entrepreneur’s had established “RUDSET BAZAR” in their respective
localities.
Background:
Unemployment is the biggest challenge the country is facing in the process of it
s development. Lakhs of youth are entering the job market every year after compl
eting their school/collegiate education. Non-availability of corresponding emplo
yment opportunities in the organized as well as unorganized sector has increased
unemployment. The entry of automation and mechanization in every sphere of comm
erce and administration due to the advent of science and technology has further
accentuated the problem. On the rural side, the employment potential in agricult
ural economy also appears to have reached a saturation level leading to large sc
ale migration of manpower from rural areas to urban areas adding woes and pressu
re to already over strained civic infrastructure.
Millions of unemployed youth particularly from rural and semi-urban background w
ho could not access higher professional education but oriented towards white col
lar jobs are driven to despair for not finding a job. Of late, these distressed
youth are attracted towards antisocial activities for their livelihood. This tre
mendous waste of human resources and mismatch of potentiality with productive de
ployment has baffled the planners and administrators. The situation calls for ur
gent steps to provide increased employment opportunity in the rural and semi- ur
ban areas itself to check the shifting of resources resulting in improved econom
ic status.
All these clearly indicate the need for promoting self-employment entrepreneuria
l ventures among the unemployed youth and women. Of late, Government and Non Gov
ernment agencies have taken certain initiatives and implementing many schemes to
promote micro enterprises. However, the efforts seem to be inadequate against t
he gigantic unemployment problem.
An innovative initiative was taken way back in the year 1982 jointly by
Sri Dharmasthala Manjunatheshwara Educational Trust, Syndicate Bank a
nd Canara Bank to motivate unemployed youth to take up self-employment as an alt
ernative career. The unique experiment of building confidence of the youth by de
veloping skill and positive attitude among them through dedicated training was f
ound effective. The model has proved very successful for the past 25 years in bu
ilding the morale of the youth and empowering them to acquire a productive ident
ity by taking up self-employment ventures in their own places.
The success rate of 66 per cent and impact of RUDSET Institute training in enabl
ing the youth to establish and sustain in the ventures was recognized and apprec
iated by Government of India, State Governments, SIDBI, NABARD, etc. Replication
of the model was recommended to tackle the unemployment problem successfully an
d developing entrepreneurship.
Genesis:
Syndicate Bank and Canara Bank the two progressive banks took the initiative in
mitigating the unemployment problem under the leadership of Padmabhushana
Dr. D. Veerendra Heggade, a great visionary and a religious head of a famous pil
grim center at Dharmasthala in Karnataka. The collective thinking gave concrete
shape in providing an institutional framework, in the form of Rural Development
and Self Employment Training Institute (RUDSETI) in 1982 at Ujire, a small villa
ge in Dakshina Kannada district of Karnataka.
The Rural Development and Self Employment Training (RUDSET) Institute is a Non-
governmental Organization jointly sponsored by Sri Dharmasthala Manjunatheshwara
Educational Trust, Syndicate Bank, Canara Bank, SARD Foundation and CBPJRD Trus
t. The 23 branches of RUDSET Institute located in all the four regions of India,
is working with an avowed goal of alleviating unemployment in the rural and sem
i-urban parts of India. The philosophy of RUDSET Institute is transformation of
rural youth to acquire productive identity through short duration intervention.
This is achieved by motivating them for utilizing a little experience gained in
their life and bringing technology, training and credit within their reach. Posi
tive attitude and self- confidence is instilled in the minds of trainees through
well-planned training inputs. Need-based training programmes are evolved taking
into consideration the scope and sustainability of the activity by constantly s
canning the environment.
Mission:
• Channelising youth power in wealth creation.
• Empower youth to share economic progress equitably.
Mission Statement:
“Instead of writing someone else’s account through wage employment after three t
o five years of collegiate education, it is more meaningful to write one’s own a
ccount by embarking upon some self-employment”.
Dr. D. Veerendra Heggade
President
RUDSET Institute
Philosophy of RUDSETI:
The entrepreneurisation of rural youth has to take place by stimulating their ps
yche followed by bringing technology, training and credit within their reach the
reby developing self-confidence. In the context of employment generation the thr
ee terms i.e. income generation, self-employment and entrepreneurship are often
cited. In rural areas one has to work in all the three categories since they are
interdependent.
The entrepreneurship development can take place in short duration intervention.
It does not begin from Zero level. Generally young people have gained some exp
erience in life. This experience serves as a launching pad for accelerated learn
ing. It is therefore possible to train young people in a short period of 1 to 4
weeks to enhance and enlarge behavioral dimensions such as increased awareness,
understanding, knowledge, skill and formation of positive attitude. The training
can be effective if it is residential. Campus approach helps the participants t
o shape their attitude and personalities. The duration of learning is stretched
beyond structured hours in this approach.
Objectives:
• Identify, orient, motivate, train and assist the rural youth to take up
self-employment as an alternative career.
• Promote rural entrepreneurship.
• Train village level workers.
• Counseling and project consultancy.

Organizational Set-Up:
RUDSET Institute is registered under Societies Registration Act, 1860.The suprem
e policy making body of the institute is the Board of Governors which consists o
f the Chief Executives of sponsor organizations. The policies are implemented an
d monitored by a Governing Council aided by the Central Secretariat headed by an
Executive Director – an officer deputed by the sponsor banks. Dr. D. Veerendra
Heggade, a great visionary and a religious head is the President of the Board of
Governors as well as Governing Council.

Chart No.1.1
ORGANISATION CHART OF RUDSETI

For each Institute:

Each unit of RUDSETI has a Local Advisory Committee (LAC) with representatives o
f sponsor organizations, Government Officials and eminent personalities. It peri
odically reviews and assists the progress of RUDSETI. Two deputed officers manag
e each RUDSETI, one each from Syndicate Bank and Canara Bank. They are experienc
ed in development banking. Each institute has definite area of operation coverin
g 2 to 4 districts.
Each Institute is administered and training programmes are co-coordinated by pro
fessional bankers with vast experience in rural banking, Entrepreneurship Develo
pment and thus are well qualified to conduct entrepreneurship training programme
s.

CHAPTER-II
Profile of RUDSET Institute

CONTENTS:
Introduction
Vision of the RUDSET Institute.
Growth and Development of RUDSET Institute.
 Achievements of RUDSET Institute.
Performance of RUDSET Institute.
Follow up by the Institute.
Philosophy of RUDSET Institute.
Organization and Management.

“Instead of writing someone else’s account through wage employment afte

r three to five years collegiate education, it is more meaningful to write one’s
own account by embarking some Self-Employment.”
- Dr. D. Veerendra Heggade
President, RUDSETI
If the rural areas of the country developed, then the country will
develop to the maximum extent. Full employment should be there to develop the r
ural areas. But at present, Government is not able to provide employment for all
. Private organizations providing employment on the basis of their requirements
and necessity. Thus, what about others? What they can do for their life? Once th
ey born, they can’t die due to unemployment or poverty. So self-employment is on
e of the great ways to people lead the life with satisfaction. Unemployment and
poverty go hand in hand. Self-employment is the biggest antidote for eradicating
poverty and unrest in the society.
Today youth want to become entrepreneurs. They cannot just wait for
wage employment. They want to become their own boss. They have to look to self-
employment as a means of respectable living in society.
Burning talents hidden in rural areas. Large numbers of educated u
nemployed and under-employed are in rural areas. Most of them have either passed
or failed in the matriculation examination. These people are not lazy. They wan
t to work. So, such people tend to migrate to cities with illusion to seek emplo
yment for the fulfillment of their desire. What they need is motivation and to t
ake up self-employment in their own areas by infusing entrepreneurial qualities
coupled with help and guidance to establish their units.
Thus, the two progress banks of the nation- Syndicate Bank and Canara Bank un
der leadership of a great visionary and religious head Dr.D.Veerendra Heggade to
ok initiative in mitigating the unemployment problem. The collective thinking ga
ve concrete shape in providing an institutional framework in the form of RUDSET
Institute in 1982 jointly by following organization:
Shree Dharmasthala Manjunatheshwara Educational Trust, Ujire,
Canara Bank
Syndicate Bank
The pious birth of Entrepreneurship Development Programmes impartin
g institute in the name of “RURAL DEVELOPMENT AND SELF-EMPLOYMENT TRAINING INSTI
TUTE”. With its acronym RUDSETI nearby famous pilgrim center and sacred place of
Dharmasthala in Karnataka. Today it becomes replicable model for the benefit of
the unemployment youth across the country and the role of Brahmavara Unit is re
memberable. RUDSET Institute offering free, unique and intensive short-term resi
dential self-employment training programmes with free food and accommodation. A
practical orientation and rigorous training with escort service are some of the
distinct features of RUDSET Institute.
At present there are seven RUDSETI units in Karnataka, two in Uttar
Pradesh and Andhra Pradesh and one RUDSETI unit in Tamil Nadu, Kerala, Maharast
ra, Haryana and Delhi, Rajasthan, Orissa, Punjab, Madhya Pradesh and Gujarat. To
tally twenty RUDSETI units are working in all over the country.
The RUDSET Institute Central Office or Central Secretariat is situ
ated in Ujire-574240, D.K. District Karnataka, was established in the year 1982.
and the Unit of Brahmavara was established in the year 1988
The RUDSET Institute has covered a path of 25 glorious years and h
as shown excellent performance in the field of entrepreneurship development. The
people have realized that the institute is boon to this area and consider as th
e temple of knowledge. They strongly believe that RUDSETI is an abode of creatin
g awareness in identifying hidden talents, creativity, strengths, teaching art o
f good living and directing them towards not only to be self reliant, self-emplo
yed youth, but also in moulding their personality and making them good citizens
of the country. The RUDSETI unit Brahmavara has covered a path of 19 years.
The Director, Joint Director and staff of the institute are the g
od gift to the trainees. The serene atmosphere, the selfless service rendered by
the past and present directors and staff, discipline, dedication and commitment
towards work is widely appreciated by the general public. The institute had rea
ched the present level in entrepreneurship development due to the unstinted supp
ort of the sponsors and committed staff who served this Institute.

VISION OF THE RUDSET INSTITUTE:

With the great vision and confidence about the youth and for the purp
ose of the prosperity of the society.
RUDSETI consider the youth as valuable human resource of the country to
exploit the scope available in various avenues by launching the lucrative micro
enterprises.
Transformation of youth into productive assets by short duration investm
ent.
OBJECTIVES OF THE RUDSET INSTITUE:
To build strong society.
Identify Orient, Motivate, Train and Assist the rural unemployment youth
to take up self-employment ventures.
To take up research and development activities in Entrepreneurship and R
ural Development.
Train village level workers to work in rural development.
Counseling and project consultancy.
Chart.No.2.1
GROWTH AND DEVELOPMENT OF RUDSET INSTITUTE:
YEAR-BY-YEAR
Year Growth and Development of RUDSET Institute
1982 A humble beginning in a small building at Siddhavana Gurukula, Ujire
1983 Regular training programme only on Agriculture activities conducted on e
xperimental basis. During the year RD programme were also introduced. Put up exh
ibition stalls during deepotsava and krishimela for publicity purpose.
1984 Training programmes were redefined as agriculture and skill.
1986 Evaluation study conducted by external agency.
1987 Central Executive Committee (Present Central Secretariat) was establishe
d and institute was brought under it for administrative convenience.
1988 Establishment of Brahmavara Branch.
1989 Technology transfer programmes introduced.
1992 Registered as society under Society’s act of 1960.
1994 HRD programmes were conducted at the institute for the first time.
1995 Training programmes were redesigned and classified as Agricultural EDPs,
Product EDPs, Process EDPs and General EDPs.
1999 Computerization. For the first time institute installed RUDSET Bazaar at
Dharmasthala during Lakshadeepotsava.
2000 Additional infrastructure created-such as mess building and Multi purpos
e hall out of SGSY grants. EDP for jail inmates conducted for the first time.
2001 Celebrated on the occasion of imparting training to 10,000 candidates. A
dditional infrastructure created-class rooms and additional dormitories.
2003 HRD programmes for clerical staff to TGB.
2004 NGO-Bankers interface on micro enterprise promotion.
2005 Adoption of logo and launching of website.
2006 ASARE-past trainees association was inaugurated.
2007 The Institute has mobilized external funds to a Rs.5.39 lakhs during the
year which constitute more than 50% of the total expenditure of the institute.

ACHIEVEMENTS OF RUDSET INSTITUTE, BRAHMAVARA:

Brahmavara RUSET unit is one of the units of RUDSET institute. The Brahmav
ara institute has many achievements in its credit. 412 batches of self-employmen
t promotion training were conducted to train 14,240 candidates since inception (
1988). Out of which 1078 are SCs. 711 are STs, 7753 are BCs 1271 are Minority Co
mmunity members, 2588 are women beneficiaries and 76 are physically handicapped
persons, cumulative settlement of candidates stands at 9841.
PERFORMANCE OF THE YEAR 2006-07:
SELF EMPLOYMENT TRAININGS:
Organized 30 Training programmes.
Trained 924 unemployed youth.
Utilized 501 days for training.
SETTLEMENT OF CANDIDATES:
 442 Trainees settled during the year.
Settlement rate for the year is 69%.
282 Trainees availed Bank finance.
160 Trainees became self-employed with their own funds.

FOLLOW UP BY THE INSTITUTE:

The one more great effort of the RUDSET institute is follow-up of train
ees. Institute does not leave trainees after training programmes. Regular follow
-up, guidance and assistance providing by the institute for the settlement of tr
ainees and for continuity of their performance. It gives maximum importance to t
his function and spares considerable amount of time to follow-up the trainees. I
t involves coordinating with various agencies for assisting the trainees in sett
ing up of self-employment venture. Follow-up helps the trainees to sustain motiv
ation level and ground their project at their earliest. The various modes of fol
low-up are correspondence, individual contacts, meeting at village, taluk and di
strict levels. During the process, the trainees are provided with valuable sugge
stions with suitable counseling wherever needed. This system enables the institu
te to assess the impact of the training and the progress made by the trainees an
d also to finetune the future programmes. During the year 2006-07 the Institute
has conducted the following follow-up programmes:
2 special follow-up meets of PMRY-EDP & manufacturing of paper products
conducted.
5200 Letters written to trainees by institute.
554 Individual contacts were made(including unit visits)
12 Cluster meets and 08 taluk level meets were conducted.

PHILOSOPHY OF RUDSET INSTITUTE:

The entrepreneurisation of rural youth has to take place by stimulatin
g their psyche followed by bringing technology, training and credit within their
reach thereby developing self-confidence. In the context of employment generati
on the three terms i.e. income generation, self-employment and entrepreneurship
are often cited. In rural areas one has to work in all the three areas since the
y are inter dependent.
The entrepreneurship development can take place in short duration int
ervention. It does not begin from ‘Zero’ level. Generally young people have gain
ed some experience in life. This experience serves as a launching pad for accele
rated learning. It is therefore possible to train young people in a short period
of 1 to 6 weeks to enhance and enlarge behavioral dimensions such as increased
awareness, understanding, knowledge, skill and formation of positive attitude. T
he training can be effective if it is residential. Campus approach helps the par
ticipants to shape their attitude and personalities. The duration of learning ca
n be stretched beyond structured hours in this approach.

ORGANISATION AND MANAGEMENT:

The RUDSET Institute is a society registered under the Registration
of societies Act 1960, having its registered office at Ujire in Dakshina Kannad
a district of Karnataka State. Board of Governors of the supreme policy making b
ody in the organization and is headed by Padmabhushana Dr. D. Veerendra Heggade.
The board consists of chief executives of all sponsoring organization. The gove
rning council having representative of all sponsors executes the policies evolve
d by the Board. Central Secretariat with an executive director, a deputed Bank O
fficer-assist the President and Governing council to review and guide the functi
ons of the RUDSETI.
Each RUDSET Institute has a Local Advisory Committee (LAC) consist
ing of representatives of sponsor organizations, local hosts and eminent persona
lities of its surroundings. It advises the institute on various aspects of funct
ioning keeping in view the local situation and needs.
The institute is administered by two officers selected by the spo
nsor banks with due regard to their experience, skills and commitment to achieve
RUDSETI objectives. One of them is
designated as director who has the overall charge of coordinating the programmes
. The other is designated as joint director. They are accomplished trainer motiv
ators trained by Central Secretariat. The institutes have supporting staff consi
sting of an office assistant, Accountant cum Typist and an attender each. The In
stitutes have a definite area of operation covering a few districts.

Chart No.2.2
ORGANISATION CHART OF RUDSETI

For each Institute:

Contact Address & Number:

The Executive Director
RUDSET Institute
Central Secretariat
Ujire, Dakshina Kannada District
Karnataka
India – 574 240
Tel: 08256 – 236222
Fax: 08256 – 236982
E-mail: rudseti@sancharnet.in

CHAPTER-III
Training Programmes

CONTENTS:
Introduction
RUDSETI Approach in Developing Entrepreneurs.
Training Programmes.
RUDSETI Module of conducting EDPs.
Recognition of RUDSET Institute.
Contribution to the Nation.

INTRODUCTION:

RUDESETI APPROACH IN DEVELOPING ENTREPRENEURS:

1. A Carefully designed selection process to identify and select only interested
and potential youths taking their interest and aptitude.
2. Suitably designed programme scheduled keeping in view the absorption level an
d future required of the candidate.
3. Use of experiential learning group discussion, and field level experience and
participation methods to impart training.
4. Use of market survey, interface with entrepreneurs and other techniques to ac
quaint trainee wit h field level situation.
5. Provision for technical training wherever needed.
6. Close and systematic follow up and monitoring system after the training so as
to provide post training counseling, support and liaison service.
Keeping in view the fact that most of the unemployed youths are from poor/mi
ddle class rural families, who are already burdened financially , entire trainin
g is provided free of cost including free boarding and lodging.
TRAINING PROGRAMMES:
I. There are more than 50 training programmes for the first generation entrepren
eurs. These programmes are of short duration, ranging from 1 to 6 week under 4 b
road categories viz:
1. Agricultural Entrepreneurship Development Programmes like dairy, poultr
y sustainable agriculture, bee-keeping etc.
2. Product EDPs like dress designing, Agarbathi market etc.
3. Process EDPs like servicing / repairs of electrical / electronic equipm
ent, pump set repairs, photography etc.
4. General ED programmes for establishing and managing general business en
terprises.
II.RUDSET Institutes conduct Entrepreneurship Awareness Programme to sensitize t
he youth towards self-employment as an alternative career in collaboration with
colleges, voluntary organization, banks etc.
III.Apart from training programme for the first generation entrepreneurs, RUDSET
institute is conducting skill up gradation / Growth training programmes for est
ablished entrepreneurs. RUDSET Institution also organizes special training progr
ammes for jail inmates enabling them to lead production life after their release
.
IV.RUDSET Institute also provides training to bank officials in rural developmen
t activity to facilitate identification of potential rural entrepreneurs and cre
dit appraisal. RUDSETI conducted ‘Personality Development Programmes’ for the el
ected representatives and Government officials to enhance the delivery mechanism
of welfare schemes of the Government.
V. Village level workers of several voluntary organizations/commercial organizat
ions working for rural development, social animators and self help group organiz
ers were also trained by RUDSET Institute to act as change agents.
Training Programmes offered at RUDSETI:
The Institute conducts more than 50 types of training programmes, which are of s
hort duration, ranging from 1 to 6 weeks. The programmes are classified under th
e following categories:
A) FOR FIRST GENERATION ENTREPRENEURS:
I. AGRICULTURAL EDPs:
• Comprehensive Agriculture and allied activities
• Dairy Management
• Comprehensive Horticulture
• Sericulture
• Poultry
• Piggery
• Mushroom Cultivation
• Sheep rearing
• Cultivation of medicinal plants
• Agro Forestry
• Bee-keeping/ Apiculture
• Dairy Management and Vermi composting
II. PROCESS EDPs:
• Motor winding and Pumpset Repair
• Radio and TV Repair
• Domestic Electrical Appliances Repair
• Air conditioning and Refrigeration
• Watch Repair and Assembling
• Photography and Videography
• Embroidery and Fabric Painting
• Screen Printing and Book Binding
• Commercial Arts
• Beauty Parlour Management
• Generator Repairs
• Computer Hardware
• Computer DTP
• Multipurpose Mechanism
• Inverter Manufacture and Repair
• Telephone/EPBX/FAX Repair
• Colour TV Repair
• Aluminium Fabrication
• Appliqué Patch work
• Two-wheeler Repair

III. PRODUCT EDPs:

• Garment Manufacturing for Women
• Garment Manufacturing for Men
• Agarbathi Manufacturing
• Fruit preservation and Pickle making
• Soft toys making
• Leaf sheet cup/ plate manufacturing
• Multi-product Manufacturing
• Food Processing
• Fashion Designing
IV. GENERAL EDPs:
• Entrepreneurship Development Programmes
• Rural Entrepreneurship Development Programmes
• Women Entrepreneurship Development Programmes
• EDPs to the beneficiaries of PMRY scheme
B) FOR ESTABLISHED ENTREPRENEURS:
a. Skill upgradation programmes:
To introduce new and latest technology and upgrade their skills.
E.g. Colour TV, Videography, Fabric Painting, Fashion Designing etc
.
b. Growth:
To train and counsel entrepreneurs who have reached break even to
achieve
Sustainable growth systematically in a planned manner.
I. RURAL DEVELOPMENT TRAINING PROGRAMMES:
• For Rural Development workers of NGOs
• Self-help Group (SHG) representatives
• Staff of rural banks
• Social animators

II. TECHNOLOGY TRANSFER PROGRAMMES:

For introduction of cost efficient, environment friendly technology like:
• ASTRA Chula
• Vermi composting
• Palm tree climber appliance
• Palm gur making etc.
III. HUMAN RESOURCES DEVELOPMENT PROGRAMMES:
• For officials of Banks
• Government Departments
• Non-governmental Organizations
POST TRAINING FOLLOW-UP:
The cutting edge of RUDSETI training is the post training follow-up to sustain m
otivation level and overcome teething problems of new entrepreneurs.
This is achieved by:
1. Facilitating credit linkage with the banks for setting up of micro enter
prises.
2. Post training follow-up for 2-3 years after training through
o Regular Correspondence.
o Individual contact
o Unit visit
o Village/Taluk/District/Banks Branch level meeting.
o Special follow up meeting at Institute and District Level.
o Business linkage
o Seminar etc.
The Institute also co-ordinates with other agencies influencing the setting up o
f self-employment ventures viz. Banks, government department, etc. Banks have su
pported in a big way by financing the trainees to establish their ventures.

Chart.No.3.1
TRAINING PROGRAMMES AVAILABLE AT THE RUDSET INSTITUTE, BRAHMAVARA:
SL.No. Course available Training days
01 REDP 15
02 Catering Technology-Innovation 07
03 Motor Rewinding 30
04 Horticulture 13
05 Dairy and Vermi Composting 12
06 Radio and TV repair 30
07 Plant Nursery 07
08 Garment Manufacturing for women 15
09 Food Processing 10
10 PMRY-EDP 10
11 Domestic Electrical Appliances Repair 15
12 Domestic Electrical Appliances Repair 15
13 Photography and Videography 21
14 Computer DTP 45
15 Fashion Designing 10
16 Mobile repair 21

RUDSETI Module of Conducting EDPs:

The fundamental belief behind the EDPs is that latent entrepreneurship ly
ing dormant in a wide variety among men and women and they need a spark to arous
e their motives, which takes place through psychological educational process for
starting any entrepreneurial activity. The RUDSETI plan of action is directed m
ainly to deal with ever-increasing number of unemployed youth (especially school
and college dropouts) belonging to lower middle class background. The section o
f youth cannot aspire for good salaried employment. Their economic background ma
y not permit them to afford big investments to launch enterprises. Such group is
organizations by low motivation, subdued aspiration and stymied self-confidence
moreover, they lack awareness about the services offered by the support system
and a little or no skill to manage business venture. Usually it works as a hindr
ance to become entrepreneurs.
Understanding these peculiarities, RUDSETIs have evolved approaches that r
ightly organize the location specific training needs. RUDSETI as an entrepreneur
ship development and training institution conducts a series of activities that m
ay be divided into three phases.
1. Pre-training
2. Training
3. Post-Training
Pre-Training:
Pre-Training stage relates to identification and selection of potential en
trepreneurs on the basis of the following assumptions.
a. Entrepreneurial competencies.
b. Personal and family background.
c. Knowledge.

At this stage a series of activities are undertaken. They are:

a. Documentation of entrepreneurial opportunities in the area.
b. Information about the profile of potential entrepreneurs.
c. Motivation campaign for attracting and identifying potential entrepreneu
rs.
d. Identifying training needs of potential entrepreneurs and
e. Selection of potential entrepreneurs.
Generation of Applications:
To assess the demand requirements of various products and se
rvices, the RUDSSETI interacts with producers, consumers and a cross section of
the local community. Systematic study and documentation of raw material based, m
arket based and skill-based opportunities helps them to conduct ‘demand-led’ tra
ining programmes. Entrepreneurship Awareness Programmes (EAPs) are organized to
ensure the steady flow of right candidates and to convey the message of self-emp
loyment. The success stories of its trainees mentioned in such programmes genera
te interest in its activities. In addition to that school and colleges, grassroo
ts service Organizations like Rotary Club, Lions Club, Junior Chamber, Mahila Ma
ndalas, youth and caste based organizations and even Panchayat Raj institutions
are requested to host these programmes. Many successful alumni of the institute
participate and provide live examples of impact of RUDSETI training in all these
activities. Whenever required the services of local newspaper, Doordarshan and
AIR are utilized to provide wide publicity in target areas. Similarly the mouth(
especially that of alumn), trainees candidates recommended by sponsor banks, Gov
t. departments and other N. G. Os generate enough applications. Institute also
circulates in advance their programmes schedules among all the branches of spon
sor banks on their operational area.
Eligibility of candidates:
The candidates belonging to the area of operation of the institute are
eligible for training. Usually youth belonging to the age group of 18-35 years
with ability in read and write and who are inclined to start self-employment ven
tures are preferred.
Selection of Candidates:
The selection of candidates starts with the assessment of applicatio
n form. The application are designed in such a way that they give proper insight
into the candidates personal background, his status in the family, his/family f
inancial standing, experience in the relevant filed and the rationale of his sel
ection of the specific course, etc. RUDSETI approach is flexible in selecting in
selecting the trainees. It encourages youth genuinely interested to be self-emp
loyed. Normally interview is not conducted for courses like EDPs, REDPs, WEDPs,
Agriculture, Dairy, Sericulture, Nursery etc. where elimination can be done on t
he basis of information provided in the application form itself. In respect of s
kill oriented courses candidates are selected through personal interviews. Selec
tion through sponsoring bank managers also made in respect of some courses. Sele
ction of potential entrepreneurs for training, if done carefully and systematica
lly, can ensure better results in the setting up of units and their successful r
unning later on. Since the main EDPs are to identify, motivate and develop new e
ntrepreneurs, the initial care taken in selecting them helps to provide the trai
ning
Input needs of the selected entrepreneurs. Keeping in view the above, the Instit
ute adopted scientific tools called focused Behavioral Event Interview, self rat
ed questions, sentence completion test etc.
The Training Methodology:
The essence of Entrepreneurship Training is its faith in stimulating do
rmant entrepreneurial traits in an individual through the change in ASK
(Attitude Skills and Knowledge). Taking note of their target community in additi
on to the usual training inputs fixed in the conventional EDPs. RUDSETI is focus
ing on technical and managerial skills. Inputs so imparted not only help them in
venture launching but also sustain its existence, growth and development. The c
ourse modules carry the best aspects of ‘Psycho-dynamic’ model of David McClella
nd and ‘Management model’ of Peter Drucker.
The EDP package of RUDSETIs invariably consists of behavioral aspects;
technology (skills) or information related to chosen activity, skills of launch
ing and management of an enterprise. However the emphasis may fluctuate with the
socio-economic background, awareness level and extent of technical Knowledge of
target group. Usually in skill based courses technical inputs gain more coverag
e than the other behavioral inputs.
Training tools and techniques of RUDSETI comprise the behavioral simul
ation exercises. Live models, Lectures, group discussions, Role play, Demonstrat
ions, Practical work. Field visits, interaction with entrepreneurs, Audio-visual
aids, Logging of proceeding and self evaluation etc.
Chart No.3.2

PRE PHASE PHASE 1 PHASE 2 PHASE 3

Micro Lab & Orientation Motivation Skill and Knowledge
Managerial inputs
In the context of inputs imparted to the trainees, training can be divided
into three phases. In the first phase, the trainees undergo a session of micro
lab and orientation on training programme. The behavioral inputs that follow pro
vide the scope for experimental learning.
In the second phase delivery of technical skills in the chosen activity re
ceives focus to demystify the technology. Utilizing the services of skilled and
experienced entrepreneurs as guest faculty, the efforts are made to provide hand
s on skills.
In the third phase trainees are given the skill to launch and manage the e
nterprise. The main objective of this phase is to equip the candidates with skil
ls of;
a) Product selection
b) Conducting marketing survey
c) Preparation of business plan
d) Launching the enterprise
Managerial inputs involve learning tricks of the trade, effective communicat
ion skills book keeping and marketing management besides social etiquettes, stre
ss management, health tips and human relations. Whatever the course content, str
ong rural bias is imbibed in its presentation. Facilitation of fun learning is t
he striking feature of RUDSET training programme.
POST TRAINING FOLLOW-UP:
The cutting edge of RUDSETI training is the post-training follow-up
(Normally upto 2 years) to sustain motivation level and overcome teething proble
ms of new entrepreneurs. It gives maximum importance to this function and spares
almost a quarter of its time to follow up the trainees. It co-ordinates with ot
her agencies influencing the setting up of self-employment ventures viz. Banks,
government department, trainees families etc. Banks have supported in a big way
by financing the trainees to establish their ventures. This is helping the train
ees to ground their projects at the earliest.
Follow ups are made through regular correspondence, individual contacts,
meetings at Villages, Taluk & District levels. Alumni of the institute, official
s from the Bank and Government Departments are also invited to such meetings in
case of need. Such interaction ensures the trainees to cross procedural hurdles
and ground their project besides sustaining their motivation level.
The RUDSETIs co-ordinate by extension even marketing and other agencie
s for sourcing of credit, raw materials, machinery and sale outlets. Counseling
the family members is made if there is any hindrance from them to the trainees t
o start their venture. Many orthodox families came out of self-imposed taboo to
give first generation entrepreneurs. So the institute acts as friend, philosophe
r and guide to it trainees. The follow ups will be made for two years by which t
ime most of the trainees settle in self-employment. This system is a valuable fe
edback to assess the impact of training and fine tune future programmes.
While conducting the follow-up activities, the well-spread branche
s of the sponsoring banks have become quite handy for arranging group meetings o
f fledging entrepreneurs. Largely trainers and trainees contact each other at th
e branch level, yet the importance of personal visit has not been ignored to rei
nforce motivation and confidence in trainees.
In order to sensitize the support system mainly the Banks, RUDSET
I officials are invited to block level meetings of branch managers of sponsor ba
nks. Similarly the Bank staff engaged in rural department are also trained in id
entify rural entrepreneurs and credit appraisal. Successful alumni of the instit
utes are asked to participate in these meetings so that the bankers do understan
d and appreciate the role of RUDSETIs.
Recognition of RUDSETI :
• Recognizing the unique and result oriented efforts of RUDSET Institute,
Federation of Indian Chambers of Commerce and Industry (FICCI) has conferred its
prestigious award for "Outstanding achievement in Rural Development" during 199
8-1999.
• Among RUDSETI trained women candidates, 5 entrepreneurs have won “Nation
al Award for Best Rural Women Entrepreneurs" instituted by IMM- NABARD.
• Premier development agencies like SIDBI, NABARD, VISHWA of Govt. of Karn
ataka, etc have accepted the training modules of RUDSETI as model training.
• Recognizing the impact of RUDSETI training on the beneficiaries particul
arly in successful establishment and successful running of the enterprise beside
s proper utilization and repayment of bank loan, Government of India ministry of
SSI have advised all the state Governments to establish/promote such organizati
ons.
• Other Banks and NGOs are replicating RUDSETI model of training by establ
ishing similar organizations.

Contribution to the Nation:

• Promoting Rural Entrepreneurship.
• Employment Generation in Rural Areas.
• Resource Utilization and Capital Buildup.
• Demystification of Technology.
• Creating Awareness.
• Confidence Building In Rural Youth.
• Empowerment of Women.
• Promotion of Service Sector.
• Imparting Values.

CHAPTER-IV

Special Projects of
RUDSET Institute
CONTENTS:
Special Projects Executed.

Special Projects Executed:

RUDSET Institute has acquired expertise in conducting specific custom-made progr
ammes for Women empowerment, Programmes for SHG leaders on SHG formation and man
agement, Programmes for SHG members on entrepreneurship development, skill devel
opment, SHG management and group enterprises, Capacity building programmes for N
GOs involved in rural development and entrepreneurship development.
I. Capacity Building of NGOs –Training to NGO field staff under SWASHAKTI Projec
t:
‘SWASHAKTI’, (World Bank funded) project of Government of India is implemented t
hrough Karnataka State Women’s Development Corporation (KSWDC) in four Districts
of Karnataka viz Kolar, Chitradurga, Bellary and Tumkur. Building self-reliance
and self-confidence in women so as to have greater access, as well as control o
ver economic and social resources and the political processes are the objectives
of the project. It is envisaged to achieve the objectives by organizing the wom
en under self-help groups under the guidance and training of NGO field staff. To
achieve the objectives, different orientation programmes and training are plann
ed at various levels for different agencies involved in the implementation of th
e project. RUDSETI was offered to conduct the training in two phases for capacit
y building of NGOs.
RUDSET Institute conducted Phase I training on “Management of Savings and Credit
, Records and Registers of SHGs”. Phase II of the training was imparted on “Bank
Linkages with SHGs, Government Schemes, Panchayat Raj Institutions and Role of
Women in Panchayat Raj” for 160 community workers of Chitradurga, Kolar, Tumkur
and Bellary Districts. Apart from the specified technical inputs, RUDSET Institu
te adopted innovative approach providing additional inputs on group dynamics, hu
man relations, leadership, effective communication, interaction with SHGs and in
terface with Bank officials. Entrepreneurship Development Programmes for women S
HG members under SWASHAKTI project was also imparted at RUDSETI Nelamangala and
Chitradurga.
II. Training & handholding services in KAWAD’s Watershed Development Project (DF
ID funded):
Karnataka Watershed Development Society (KAWAD), a joint venture of Government o
f Karnataka and Government of United Kingdom has taken watershed development act
ivities in three semi arid drought prone districts of Karnataka State viz., Chin
nahagari Watershed in Chitradurga district, Upparahalla Watershed in Bellary Dis
trict and Doddahalla Watershed in Bijapur District. The project funded by Depart
ment For International Development (DFID) aims at reduction of poverty through s
ustainable natural resource management through participation of stakeholders.
RUDSET Institute has taken up an assignment as a resource agency in Doddahalla W
atershed Development Project in Bijapur district to promote establishment of mic
ro enterprises by land less and marginal stakeholders, through intensive efforts
. The objective is to identify, motivate and train 500 members of self-help grou
ps and facilitate them to establish micro enterprises by providing escort servic
es including bank linkages, project report preparation, business counseling, mar
ket exposure etc. Taking into consideration the target group, focused attention
was given to the envisaged tasks.
During the year, 551 SHG member/ family members were given EDP training and 56 p
ersons were further trained in skill development training including garment manu
facturing and services at RUDSET Institute, Bijapur. A total of 113 units have b
een established in the seven villages of the project, after the training. As a p
art of the project, a special programme on Entrepreneurship Development Process
was conducted for the coordinators and field staff (28) of partner NGOs of the w
atershed project at RUDSET Institute, Ujire. Further, Capacity Building Training
for Partner NGOs of all the three Watershed Development Projects was organized
at RUDSETI Ujire and Chitradurga wherein 55 field staff were trained in order to
accord role clarity of the field staff and vision building.

III. Training to Stakeholders and Capacity Building of Field NGOs under Sujala W
atershed Project (World Bank Funded):
Watershed Development Department, Government of Karnataka has taken up the Sujal
a Watershed Development Project in five districts of Karnataka viz. Chitradurga,
Kolar, Tumkur, Dharwad and Haveri. Sujala project addresses the problem of ensu
ring livelihood security in drought prone and degraded areas in which the bulk o
f the population are dependent upon renewable natural resources. Apart from the
land-based activities, the project has a unique system of conducting non-land-ba
sed activities to reduce poverty in drought prone locations.
RUDSET Institute has taken up the assignment of providing training and handholdi
ng services to land less stakeholders of Chitradurga District to facilitate them
for taking up non-land-based income generating activities. RUDSET Institute has
a crucial role to play in developing entrepreneurship among the stakeholders/se
lf-help group members so that the resources are better utilized and migration of
labour is arrested. During the first phase, Entrepreneurship Development Progra
mmes (EDPs) to 1335 stakeholders were organized.
The staffs of Field NGOs have been actively involved in motivating these people,
organizing SHGs and guiding their activities. Their continued involvement is es
sential in facilitating Entrepreneurship Development by providing timely guidanc
e and organizing group enterprises. It is felt necessary that the facilitators s
hould have a thorough knowledge of Entrepreneurship Development. In this backdro
p, RUDSET Institute has organized Training of Trainers (ToT) to the staff of Fie
ld NGOs involved in the project.
Furthermore, impressed by the impact during the implementation of the first phas
e of the project, it has further extended the contract for training 1700 stakeho
lders in Hosadurga and Molkalmur districts of Chitradurga District.
IV. Restructuring the curricula and methodology of PMRY Training Manual:
Prime Minister’s Rozgar Yojana (PMRY) is an important programme of the Governmen
t of India, implemented by the Ministry of Agro and Rural Industries, to promote
self-employment among the educated unemployed youth. Besides facilitating Bank
loans and Cash subsidies for setting up of Micro Enterprises, the beneficiaries
of the Scheme are also provided training in entrepreneurial and managerial skill
s to enable them in successfully running the micro enterprises. The Ministry had
assigned the task of restructuring the curricula and methodology of Entrepreneu
rship Development training for the beneficiaries of PMRY. The revised “PMRY Trai
ning Manual” has been accepted by the Ministry. This Training Manual serves as a
model to all the Entrepreneurship Development Training Institutes situated all
over the country.
V. Rural Industries Programme of SIDBI:
Small Industries Development Bank of India (SIDBI) has devised Rural Industries
Programme to promote rural enterprises through identifying potential entrepreneu
rs, motivating them and providing a package of assistance including technology a
nd market linkages. The programme is to facilitate better commercial exploitatio
n of local resources and employment generation in rural areas. The RIP in Udupi
district is implemented through Rural Development and Self Employment Training (
RUDSET) Institute, Brahmavara unit since July 2001.During the last 2 years, unde
r the guidance and support of SIDBI, RUDSET Institute has:
Conducted 48 Awareness programmes to motivate and identify potential ent
repreneurs.
Organized 6 SIDBI sponsored RED programmes to 180 identified persons
Provided skill development training programmes to 258 persons.
Conducted 61 follow up meets to contact 528 trained persons to ensure su
stained motivation and assisting them for overcoming teething troubles.
Provided escort services including business opportunity guidance, busine
ss plan preparation, project consultancy, business counseling services and linka
ges with credit and technology.
During the 2 years period from July 2001 to June 2003, a total number of 289 uni
ts have been established in the district by the facilitation of RUDSET Institute
under the scheme. Total investments made in the established units come to Rs.4.
37 crores out of which bank credit is availed to the extent of Rs.3.51 crores. E
mployment is generated to additional 516 persons in the established units.
VI. EDP for International Participants:
A special EDP was conducted in English and Telugu at RUDSETI, Ananthapur in whic
h community development professionals from Brazil, Mexico, Kenya, South Africa a
nd Philippines participated. This EDP was specially designed for identified yout
h from Kuppam Assembly constituency represented by Sri Chandrababu Naidu, Honora
ble Chief Minister of Andhra Pradesh. These youth are being developed as busines
s as well as social entrepreneurs under the ambitious youth empowerment project.
World Corps India, Chennai, a voluntary organization having its headquarters at
Seattle sponsored the training, USA committed to mobilizing young adults worldwi
de to become effective business entrepreneurs, community leaders and global citi
zens. The international participants impressed by the programme expressed their
desire to replicate RUDSETI model in their countries.
VII. Swarna Jayanthi Gram Swarozgar Yojana (SGSY):
Swarna Jayanthi Gram Swarozgar Yojana is one of the prestigious programmes formu
lated by the Government of India with an objective of alleviating poverty among
the rural enmasse through promoting self-employment. The scheme aims at selectio
n of Swarozgaries from the Below Poverty Line, organizing them into self-help gr
oups training them to acquire skills to become self-reliant by providing credit
support. RUDSET Institutes has played a pivotal role in effectively implementing
the programmes. Basic orientation, skill training and training on SHG managemen
t has been conducted successfully along with training to ZP/ DRDA officers.
VIII. Prime Minister’s Rozgar Yojana (PMRY) – EDPs:
The Prime Minister’s Rozgar Yojana is also a boon to the rural unemployed youth.
RUDSET Institutes has been conducting special training to the self-employment s
eeking youth under the scheme. The candidates who come with the only aim of gett
ing a certificate have felt that the training programme imparted at RUDSET Insti
tute is quintessential to everyone and has accorded a fresh lease of life to the
m. So far, through 20 centres of RUDSET Institute, 32,211 entrepreneurs have bee
n trained under PMRY scheme up to 30.06.2005. Out of the trained candidates, 24,
816 have been able to establish their units with credit assistance from Banks.
IX. EDP for Leather Artisans of Athani:
RUDSET Institute in collaboration with ASCENT had experimented EDP for Leather a
rtisans of Athani, Belgaum District by bringing together husband and wife for th
e empowerment programme. Apart from the common inputs, information on group mana
gement, technical as well as design skills and management of enterprise were giv
en through a team of management experts. Inputs on SHG concept, common fund mana
gement, credit linkage and conflict resolution helped the women in knowing the S
HG concept clearly and ways of applying it in their settings.
X. Entrepreneurship Development Programmes to SHG members under
SWASHAKTI project:
RUDSET Institute has conducted specially designed short duration entrepreneurshi
p programmes to SHG members under SWASHAKTI project in Chitradurga, Bellary, Tum
kur and Kolar districts during the year 2002-03. The programmes were aimed at em
powerment of women through developing entrepreneurial competencies, enabling the
m to identify business opportunities and equip themselves with skills to establi
sh and run a micro enterprise including marketing skills. During the year 2002-0
3, RUDSETI centres of Chitradurga and Nelamangala have conducted 24 training
programmes to train 829 women SHG members.

XI. Human Resources Development Training

RUDSET Institute has conducted exclusive customized Human Resource Development p
rogramme to senior officers and academicians. Director of Vocational Education,
Government of Karnataka desired to rejuvenate the vocational education by adapti
ng the element of motivation in vocational courses offered at plus 2 level in th
e colleges of Karnataka. A suitable three-day HRD programme was designed and con
ducted at 6 RUDSET Institutes in Karnataka to the Deputy Directors, the district
in-charge of Vocational Education in Karnataka and Principals of Vocational Edu
cation Colleges. The programme proved effective in enabling them to understand v
arious elements of HRD and equip them with motivational skills. The programme wa
s well received and created a visible impact. HRD training programmes are also c
onducted on regular basis to officers of Grameena Banks and sponsor banks.
XII. Trainers Training Programme in Entrepreneurship Development:
RUDSET Institute has also conducted Trainers’ Training Programme in Entrepreneur
ship Development in vernacular languages (Telugu and Hindi) at RUDSETI Anantapur
and RUDSETI Gurgaon for the benefit of coordinators of NGOs. RUDSET Institute h
as also trained officials from other Banks like Corporation Bank, Vijaya Bank, S
tate Bank of Hyderabad, Bidar DCC Cooperative Bank etc. in
the Trainers’ Training Programme held at Dharmasthala
XIII. Intrapreneurship Development Programme:
Entrepreneurship Development programme for the workers of Small Scale Industries
were also conducted successfully to enhance motivation and managerial skills of
employees besides stimulating their creative abilities.
XIV. Entrepreneurship Orientation Programmes under KVIC:
The Khadi and Village Industries Commission (KVIC), State Office, Bangalore has
recognized RUDSET Institute for conducting Entrepreneurship Development Training
programme to the beneficiaries financed under REGP scheme (Margin Money Scheme)
of KVIC. A total of 334 beneficiaries under the Margin Money Scheme were traine
d at RUDSETI Ujire, Chitradurga, Udupi, Bijapur and Mysore.

CHAPTER-V
Performance of
RUDSETI

CONTENTS:
Units of RUDSET Institute.
Address of RUDSETI Units.
Performance of RUDSETI, Central Secretariat, Ujire.
Performance of RUDSETI, Brahmavara.
Performance of RUDSETI as a whole.

Units of RUDSET Institute

RUDSET Institute has established 20 units across 12 States in India.
Chart.No.5.1
ADDRESS OF RUDSETI UNITS
SLNO PLACE Address of RUDSETI Units Area of Operation
1 UJIRE The Director
RUDSET Institute
Siddhavana
UJIRE, Dakshina Kannada District - 574 240
Karnataka, India
Tel: 08256 - 236404
Dakshina Kannada, Coorg, Hassan and Chickmagalur Districts, Karnataka
2 DHARWAD The Director
RUDSET Institute Gandhinagar
DHARWAD - 580 004
Karnataka, India
Tel: 0836 - 2464496
Dharwad, Haveri, Gadag, Belgaum and Raichur,Koppal
Districts, Karnataka
3 UDUPI The Director
RUDSET Institute 52,
Heroor, Brahmavara
UDUPI - 576 102
Karnataka, India
Tel: 0820 - 2563455
Udupi, North Canara and Shimoga Districts, Karnataka
4 CHITRADURGA The Director
RUDSET Institute N.H. 4, Kelagote
CHITRADURGA - 777 502
Karnataka, India
Tel: 08194 - 423505
Chitradurga, Davanagere, Bellary and Part of Tumkur Districts, Karnataka
5 MYSORE The Director
RUDSET Institute
Hinkal Main Road,
MYSORE - 570 017
Karnataka, India
Tel: 0821 - 2519633
Mysore, Chamarajanagar and Mandya Districts, Karnataka
6 BIJAPUR The Director
RUDSET Institute,
Raghavendra Colony
BIJAPUR - 586 101
Karnataka, India
Tel: 0835 - 2276245
Bijapur, Bagalakot, Gulburga and Bidar districts, Karnataka
7 BANGALORE The Director
RUDSET Institute
Arashinakunte NELAMANGALA - 562 123
Karnataka, India
Tel: 080 - 7723166
Bangalore rural and Urban Districts and part of Tumkur District, Karnata
ka
8 GHAZIABAD The Director
RUDSET Institute
S.B. 185, Shastrinagar
GHAZIABAD - 201 002
Uttar Pradesh, India
Tel: 0120 - 2781785
Ghaziabad, Moradabad, Meerut and Bulandshaher of U.P. State.
9 KANNAPURAM The Director
RUDSET Institute
K.P. VI,159, KANNAPURAM
Cherukunnu
Kannur District - 670 301 Kerala, India
Tel: 0479 - 2860573
Kasaragod, Wynad and Cannanore Districts of Kerala.
10 MADURAI The Director
RUDSET Institute,
Perungudi Airport Road
Madurai - 625 022
Tamil Nadu, India
Tel: 0452 – 2690 609
Madurai, Anna, Kamarajar and Coimbatore Districts of Tamil Nadu.
11 GURGAON
The Director
RUDSET Institute
2072, Sector 4 Urban Estate
GURGAON - 122 001
Haryana, India
Tel: 0124 - 2255709
Gurgaon, Rewari, Mahendragarh, Panipat, Faridabad and Karnal Districts of Haryan
a & south west Delhi
12 VETAPALEM The Director
RUDSET Institute,
Mandal Praja Parishat Complex
VETAPALEM - 523 187
Andhra Pradesh, India
Tel: 08594 - 246430
Prakasham, Nellore and Gutur Districts of Andhra Pradesh.
13 AGRA The Director
RUDSET Institute
Kiron Colony, Patholi
Fatehpur Sikri Road
AGRA - 282 001Uttar Pradesh, India
Tel: 0562 - 2777065
Agra, Aligarh, Etah, Firozabad, Mathura, and Hathras Districts of U.P. S
tate.
14 PUNE The Director
RUDSET Institute,Varale Road,
Near Eagle Agro farm,
TALEGAON DABHADE-410507
PUNE District
Maharashtra, India
Tel: 02114 - 225504
Pune Satara & Ahmednagar districts of Maharashtra.
15 ANANTHPUR The Director
RUDSET Institute
I - 688, By pass Road Rudharampeta ANANTAPUR – 515004
Andhra Pradesh, India
Tel: 08554 - 278925
Anantpur, Kurnool & Cuddapah Districts of Andhra Pradesh state.
16 JAIPUR The Director
RUDSET InstitutePlot No. 137-138, Ganga Sagar Scheme (B)
Near Water tank Vaishali Nagar
Jaipur – 302 021Rajasthan, India
Tel: 0141 - 2352220
Jaipur, Ajmer, Sikar and Dausa Districts.
17 BHUBANESHWAR The Director
RUDSET Institute,
The Director
RUDSET Institute
Plot No. S/10, Indira Gandhi co-operative Housing Colony Lingipur
BHUBANESHWAR - 761 002
Orissa, India
Tel: 0674 - 2341449
Khurda, Cuttack, Puri, Nayagarh, Dhenkanal & Ganjam Districts
18 JALANDHAR The Director
RUDSET Institute,Saundh Complex
Atwal Colony, Cantt Road
JALANDHAR - 144 005 Punjab, India
Tel: 0181 - 2453749
Jalandhar, Kapurthala, Hoshiarpur & Nawanshahar Districts
19 BHOPAL The Director
RUDSET Institute,
The Director C-2, Vidya Nagar,Hoshangabad Road
BHOPAL – 462 026
Madhya Pradesh, India
Tel: 0755 - 2488963
Bhopal, Hoshangabad, Vidisha, Raisew, Sehore & Rajgarh Districts
20 NADIAD The Director
RUDSET Institute
The DirectorNo.2B, YagankhandSantram Mandir,Nadiad
Kheda District – 387 001
Gujarath, India
Tel: 0268 - 2563051
Kheda, Anand, Vadodara & Ahmedabad Districts
Chart.No.5.2
RUDSET Institute Brahmavara, Udupi:
Performance as at 30th June 2007:
1. IN A NUTSHELL:
No. of youth trained under EDPs Settled Success rate (%)
WBF WOBF Total
14356 4114 5839 9953 69
2. PERFORMANCE UNDER EDPS:
Training Programmes Batches Trained Settled %
A. Self-Employment Programmes
1. Agriculture EDPs 112 3819 2643 69
2. Product EDPs 57 1732 1248 72
3. Process EDPs 112 3603 2145 60
4. General EDPs 136 5202 3917 75
Total 417 14356 9953 69
B. Other Training Programmes
1. Skill / Growth Programmes 12 246 NA NA
2. Rural Development Programmes 31 1705 NA NA
3. HRD Programmes 13 444 NA NA

Chart.No.5.3
RUDSET Institute, Central Secretariat, Ujire :
Performance as at 30th June 2007:
1. IN A NUTSHELL:
No. of youth trained under EDPs Settled Success rate (%)
WBF WOBF Total
189495 61699 66300 127999 68
2. PERFORMANCE UNDER EDPS:
Training Programmes Batches Trained Settled %
A. Self-Employment Programmes
1. Agriculture EDPs 1519 52601 37602 71
2. Product EDPs 669 20683 13149 64
3. Process EDPs 1812 55221 32006 58
4. General EDPs 1764 60990 45242 74
Total 5764 189495 127999 68
B. Other Training Programmes
1. Skill / Growth Programmes 198 3869 NA NA
2. Rural Development Programmes 848 39638 NA NA
3. HRD Programmes 243 9426 NA NA
Chart.No.5.4
Consolidated Performance of RUDSETI as a whole
PERFORMANCE UP TO June 2007
Particulars During the year 2007 . 08 Cumulative
Self Employment Training Programmes.
Agriculture EDP - Batch 21 1519
Trainees 859 52601
Settled 829 37602
Days 153
Product EDP - Batch 22 669
Trainees 667 20683
Settled 311 13149
Days 313
Process EDP - Batch 25 1812
Trainees 768 55221
Settled 493 32006
Days 793
General EDP - Batch 7 1764
Trainees 229 60990
Settled 987 45242
Days 68
Total No. of Batches 75 5764
Total No. of Trained Youths 2523 189495
Training Days 1327
Settlement with Bank Finance 1772 61699
Amount Availed with Banks (Rs. in crores) 66.62 238.74
Settlement without Bank Finance 848 66300
Total No. of Settled 2620 127999
Rate of Settlement (%) 104 68
Batch Per Trainee 34 33
Skill Upgradation-Batch 1 152
Trainees 25 3127
Growth Programmes 0 46
Trainees 0 742
R.D. Programmes:
No. of Batch 1 848
No. of Trainees 34 39638
Sensitization/HRD Programmes 1 271
No. of trainees 37 9426
EOP-Batch 3 194
Candidates 335 7702

Chart.No.5.5
Performance at a Glance
PERFORMANCE UP TO June 2007:
a. Total No. of Institutes (7 in Karnataka) - 20
b. No. of self employment trainings conducted - 5764
c. No. of persons trained - 1,89,495
d. No. of persons established self employment ventures
i) With Bank Finance - 61,699
ii) Without Bank Finance - 66,300
Total - 1,27,999
e. No. of Skill Up-gradation and Growth Programmes - 198
f. No. of persons trained - 3869
g. No. of Rural Development programmes - 848
h. No. of persons trained - 39,638
i. Sensitization / Human Resource Development Programmes - 271
j. No. of trainees - 9,426

• About 95% of the trainees are from rural, semi-urban background.

• Out of 1,89,495 total candidates trained 40,056 candidates are scheduled
caste and tribes, 16,899 are from minority communities.
• The Institute enables women to cross their threshold barrier blocks, by
empowerment of women candidates
• 68% of the trained candidates have successfully established self-employm
ent ventures.
• The efforts of RUDSETI helped in scaling down the pressure on urban area
s.
• RUDSET Institutes have contributed to the national wealth to the tune of
Rs. 315 Crores per annum. (At an average earning of Rs. 2500/- per month by a s
uccessful trainee).
• RUDSET Institutes have so far trained 40,973 beneficiaries selected unde
r Prime Ministers Rozgar Yojana (PMRY) of the Central Government for which EDP t
raining is mandatory.
CHAPTER-VI
SUMMARY
AND
CONCLUSION

CONTENTS:
Summary.
Findings and Suggestions.
Conclusion.

SUMMARY:
Entrepreneurs are not just born. They can be developed and trained to undertake
ventures in a creative way. However, everybody doesn’t have the potential to bec
ome an entrepreneur. Entrepreneurial Development Programme is essentially a trai
ning programme which helps the people to become entrepreneurs.
RUDSETI is an institution started in the year 1983 in Ujire under the able guid
ance of Dr. D. Veerendra Heggade. The moto of the institution is providing train
ing to the selected people who have the qualifications such as S.S.L.C, P.U.C, D
iploma, Degree etc for their overall development and providing self employment.
RUDSETI provides 1-6 week training programme in the field of agriculture, techn
ical, telephone and mobile repair, motor rewinding, screen printing, photography
and videography, catering and computer hardware etc. It also provides training
in the field of Rural Employment Development and Women Employment.
The institution also provides special training to the officials, nationalized
banks and Rural Development and Self Employment to the people of the society whe
re they are working in a particular locality.
The RUDSETI has covered a path of 25 glorious years and has shown excellent per
formance in the field of Entrepreneurship Development. The RUDSETI unit at Brahm
avara has covered a path of 19 years. RUDSETI unit, Brahmavara has many achievem
ents to its credit by providing the training to the selected people.

FINDINGS:

RUDSETI is an institute which provides training for the overall developm

ent of the needy people.
RUDSETI provides 1-6 week training for the selected people.
RUDSETI, Brahmavara trained 14,240 candidates since1988.
The Brahmavara unit has organized 30 training Programmes during the year
2006-07.
RUDSETI organized more than 50 training programmes for the 1st generatio
n entrepreneurs.
 RUDSETI conducts Entrepreneurship awareness programme to sensitize the
youth towards self employment.
RUDSETI conducts skill up gradation or growth training programmes for es
tablished entrepreneurs.
RUDSETI provides training to Bank officials in Rural Development Activit
ies.
RUDSETI organized Personality Development Programmes for the elected rep
resentatives and govt. officials.
RUDSETI also trained village level workers of several voluntary organiza
tions or commercial organizations working for Rural Development, social animator
s and self help groups.
RUDSETI conducts trainings in 3 phases namely Pre- Training (identificat
ion and selection of potential entrepreneurs), Training and Post Training (follo
w up of the trained people upto 2 years).
RUDSETI is recognized by many organizations for its achievements by FICC
I, NABARD, SIDBI, Banks and NGOs etc
RUDSETI has acquired expertise in conducting specific custom made progra
mmes for women empowerment, Programmes for SHG leaders on SHG formation and mana
gement, Programmes for SHG members on Entrepreneurship Development, Skill Develo
pment, SHG management and Group enterprise, capacity building programmes for MGO
s involved in Rural Development and Entrepreneurship Development.
RUDSETI Brahmavara unit has trained 14,356 candidates as at 30 June’2007
, out of them 9,953 are settled.

SUGGESTIONS:
Instead of concentrating in providing trainings to the rural people only
, it is better to concentrate on rural as well as the people of urban area.
It is better to conduct seminars and training programmes to the college
students to go for self employment.
CONCLUSION:
The urge to achieve is one of the most significant variable associa
ted with high need for achievement tend to be more successful entrepreneurs as c
ompared to people with low achievement Entrepreneurship can be development throu
gh training and not necessarily a hereditary quality. The objected of entreprene
urial training is to develop motivation and successful launching, management and
growth of the enterprise.
RUDSETI was established in the year of 1983 under the able guidance
of Dr. D. Veerendra Heggade, with the intention of providing training to the pe
ople of Rural Areas to establish their own ventures. Moto of the institute is ov
erall development and providing training in different fields such as agriculture
, technical, telephone and mobile repairs, screen printing, motor rewinding, pho
tography and videography, computer hardware, catering etc.
The institute also provides special training to the officials
of nationalized banks, govt. officers etc with regard to provide information rel
ated on self employment to the people of the society where they are working in a
particular locality.
RUDSETI, Brahmavara was established in the year of 1988. It has
organized 412 batches of self employment promotion trainings and trained 14,240
candidates out of which 1,078 are SCs, 711 are STs, 7,753 are BCs, 127 are minor
ity community candidates, 2,588 are women beneficiaries, 76 are physically handi
capped persons, 9,841 persons are well settled.
To conclude, as a whole the RUDSETI has contributed many thing
s for the development of our nation. It has promoted Rural Entrepreneurship, gen
erated employment in rural areas, created awareness, built confidence in Rural y
outh, empowered women entrepreneurs, promoted services sector, imparted values e
tc.
APPENDICES

APPENDIX: 1
Application for Self-Employment Training:
To:
The Director
RUDSET Institute
_______________
1. Name and address (including pin code):
2. Telephone number:
3. Age:
4. Education:
5. Father/Guardian’s Name:
6. Family Occupation:
7. Details of present employment:
8. Which training do you need? :
9. What is your experience in this aspect?
10. Why do you need this training?
11. If you are forwarding your application through
the Bank, Bank’s name and address:
Place:
Date: Signature of applicant
 APPENDIX: 2

Photo gallery:

BIBLIOGRAPHY

Books Referred :
1. Entrepreneurship Development in India, Dr. C. B. Gupta &
Dr. N. P. Srinivasan, Edition 4-1997, Sultan Chand & sons,
New Delhi – 110 002
2. Entrepreneurship Development, S. S. Khanka, Reprint – 2003,
 S. Chand & Co Ltd, New Delhi – 110055

Magazine Referred:
1. Sadhanabharana, RUDSETI.

Web Sources :
www.canbankindia.com
www.syndicatebank.com
www.shridharmasthala.org
www.canbankpjrdtrust.org