Industria 4.0

Industrie 4.
0 / Internet of Things
Vendor Benchmark 2016
Germany
An Analysis by
Experton Group AG
Munich, Germany
Authors: Arnold Vogt, Dr. Henning Dransfeld, Dr. Michael Wei and Holm Landrock
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Experton Group AG
Copyright
This analysis has been prepared by Experton Group AG. The information and data
contained herein were gathered conscientiously and with the utmost care. Nevertheless,
we cannot guarantee their exhaustiveness and accuracy. Nobody should take action,
based on this information, without expert advice and an in-depth analysis of the individual
situation.
All rights to the content of this analysis are reserved by Experton Group. For privacy
reasons, the data and information remain the property of Experton Group. Reproduction
even of parts thereof may only be made with the written permission of Experton Group
AG.
Copyright Experton Group, 2015
Experton Group AG
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I4.0 & IoT have the potential to not only optimize existing
processes and products, but to transform the value chain
long-term.
Companies whose focus today is on the digital
optimization of their existing business models will not be
able to compete with real digital business models
tomorrow.
Ask yourself of which business models you are most
afraid of, before your competitors are asking this question,
and have in mind that it is not the Asian competitors
anymore that are most dangerous for the German
industry, but those from Silicon Valley."
Experton Group AG
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Arnold Vogt
I4.0 & IoT Lead Advisor, Experton Group AG
Industrie 4.0 / IoT Vendor Benchmark 2016
Table of Content
1. Executive Summary......................................................... 7
2. Definition of the Topic ..................................................... 8
3. Market Development ........................................................ 9
3.1.
User Trends ........................................................................ 9
3.2.
3.3.
Vendor Trends .................................................................. 15

Solution Pioneers .............................................................. 16
4. Basis of This Study ....................................................... 19

4.1.
Methodology and Analysis Design .................................... 19
4.2.
4.3.
Selection of Market Categories ......................................... 21

Key Evaluation Criteria ..................................................... 22
4.4.
Analysis Design ................................................................ 23
5. IoT Platforms .................................................................. 25

5.1.
Definition ........................................................................... 25
5.2.
5.3.
Vendor Selection............................................................... 26
Focus of Assessments ...................................................... 27
5.4.
Market Situation ................................................................ 28
5.5.
Vendor Evaluation............................................................. 29
6. I4.0/IoT Consulting & System Integration .................... 33

6.1.
Definition ........................................................................... 35
6.2.
6.3.
6.4.
6.4.1.
Machine & Plant engineering ............................................ 37

6.4.2.
Evaluation of Vendors ....................................................... 38
6.5.
6.5.1.
Automotive Sector............................................................. 45
6.5.2.
6.6.

Transportation & Logistics ................................................ 51
6.6.1.
6.6.2.

7. Industrial Big Data Analytics ........................................ 55

7.1.
Definition ........................................................................... 55
7.2.
7.3.
7.4.
7.5.

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8. Industrial Big Data Visualization .................................. 63

8.1.
Definition ........................................................................... 63
8.2.
8.3.
8.4.
8.5.

9. Authors and Contacts ................................................... 68

10. List of Abbreviations ..................................................... 71
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Table of Figures
Figure 1: I4.0 & IoT definitions ........................................................................... 8
Figure 2: Who is responsible for Industrie 4.0/ (IoT) in your company? ............ 9
Figure 3: Customer approaches and potential competitive advantages ......... 10
Figure 4: Business models are transforming the value chain .......................... 11
Figure 5: Value creation through increasing connectedness towards
integrated processes ................................................................................. 12
Figure 6: Value creation through increasing connectedness towards
integrated processes ................................................................................. 13
Figure 7: Value creation through increasing connectedness evolution
towards autonomous processes ............................................................... 13
Figure 8: Use case evolution from measuring and control to predictive
maintenance and regulation ...................................................................... 14
Figure 9: I4.0/IoT approaches .......................................................................... 15
Figure 10:
Evolution of IoT solutions yesterday, today and tomorrow ....... 16
Figure 11:
Experton Group Market Insight Quadrant .................................... 19
Figure 12:
IoT platforms connect things with applications and user devices 25
Figure 13:
Benchmarked IoT platform providers ........................................... 29
Figure 14: Which criteria are relevant for your service provider selection for
I4.0 technologies? ..................................................................................... 34
Figure 15: Benchmarked consulting houses & system integrators machine
& plant engineering ................................................................................... 39
Figure 16: Benchmarked consulting houses & system integrators
automotive industry ................................................................................... 47
Figure 17: Benchmarked consulting houses & system integrators
transportation & logistics ........................................................................... 52
Figure 18:
I4.0 is driving industrial HPC solutions ......................................... 57
Figure 19:
Benchmarked vendors of industrial big data analytics ................. 59
Figure 20:
Benchmarked vendors of industrial big data visualization solutions

66
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1. Executive Summary
Industrie 4.0 has a basic focus on the production process within a "smart
factory", while the Internet of Things focuses on the utilization phase of
digitalized and connected devices and products.
The I4.0/IoT market is still in its infancy. Market segmentation is difficult,

because offerings of solution vendors (HW & SW) and service providers
(consulting houses & system integrators) strongly overlap; also, there are
many partial solutions and demand for consulting is high.
Most or today's real use cases have a focus on remote monitoring and
remote control scenarios.
As of today, users are pursuing a bottom-up approach out of their

respective lines of business (production, logistics, customer service) to
look for full-service providers to digitalize individual steps of their value
chain. In the future, they will increasingly pursue strategic top-down
approaches.
Solution vendors and system integrators have built up partner

networks to be able to offer complete solutions and position themselves
as full-service providers.
Many small IoT platforms have evolved, which are used by the vendors
themselves in their role as full-service providers and/or are offered to
other full-service providers, based on the white-labeling model (platform
for platforms).
According to Experton Group estimates, more than 100 IoT platforms are
already available today worldwide, and in 2016, additional renowned
providers will enter this market. On the other hand, we also expect a first
selection and consolidation wave in 2016/2017.
In the future, most vendors will be full-service providers that implement

customized solutions, based on standard IoT platforms (rather than
their own platforms).
New, innovative offerings have been developed to reduce I4.0 & IoT
complexity; examples include Axoom, Forcam, M2MGO and nemetris.
For the industrial analytics category, a clear division into pure

consulting houses (consulting including system integration) and pure
product vendors (ISVs, independent software vendors) is not possible at
the moment. Currently, all solutions must be added respective
assessment and implementation services.
Experton Group AG
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2. Definition of the Topic

Both terms Industrie 4.0 (I4.0) and the Internet of Things (IoT) address the
same dynamics of change, i.e., the increasing connectedness and automation of
devices, machines and products, but have a different focus.
Industrie 4.0 has a basic focus on the production process within a "smart factory",
based on highly connected and automated machines that communicate with each
other and also with the elements that they process, such as all kinds of
components and resources, which are pre-produced and provisioned through a
logistics chain.
The Internet of Things, on the other hand, does not have a focus on production,
but on the utilization phase of digitalized and connected devices and products,
which allows the vendors to communicate with their own products while they are
used by the customers and to provide new "digital" customer services such as
predictive maintenance.
I4.0 and IoT also address the impact on other elements of the industrial value
chain within a company such as research & development and sales & marketing.
Both trends examine the possibilities arising through increasing connectedness
on various levels from the device and machine level, to the machine park level
(in production) or device groups (customers' use) to connected machines and
products on a business process level.
Value Chain
Level of Connectedness
Research &
Development
Production &
Supply Chain
Sales &
Marketing
Customer
Service During
Use
Impact of
I4.0/IoT
Process Level
Device Groups/
Machine Park
Individual Devices/
Machine Level
Core of
Industrie 4.0
Core of Internet
of Things
Source: Experton Group, 2015

Figure 1:
I4.0 & IoT definitions
Experton Group AG
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3. Market Development
3.1.
User Trends
On the user side, two things can be observed. On the one hand, Experton Group's
surveys have revealed that most companies do not have a central contact person
for issues relating to Industrie 4.0 & Internet of Things.
Services Manager
7%
No Responsible Contact
41%
Corporate Management
12%
Other
5%
Head of Production
20%
Head of IT / CIO
14%
Source: Experton Group AG, 2014
Figure 2:
Base: 114 companies
Who is responsible for Industrie 4.0/ (IoT) in your company?
On the other hand, users do not pursue a strategic (top-down) approach for this
topic, but mostly address concrete use cases on a project base (bottom-up).
Experton Group thinks that this will change in the future, from a bottom-up to a
strategic/top-down approach, because the bottom-up approach has the single goal
of optimizing the existing value chain, whereas the highest competitive advantage
can be gained by implementing strategic top-down I4.0/IoT initiatives. However,
companies or whole industries will certainly not undergo transformation voluntarily,
but will be forced to do so sooner or later through competitive pressures exerted
by "digital players" and especially those from the Silicon Valley.
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Customers
Current Approach
Potential
Competitive
Advantages
Bottom-Up
Optimization of silos: logistics,
production or customer service
Responsibility: CIO, service
manager or head of production
80%
20%
Top-Down
Transformation of process
chains & business models
Responsibility: CDO or
corporate management
20%
80%

Figure 3:
Customer approaches and potential competitive advantages
Often, discussions about new, digital business models are very abstract, and
therefore, we shall describe a simple example to illustrate what's it all about.
Normally, industrial enterprises have a "traditional" business model, based on the
traditional industrial value chain. Toothbrushes, for example, are developed,
manufactured, sold and then used by the customer. Those companies that
consider optimizing the toothbrush production through I4.0 and IoT would simply
increase the efficiency of existing production processes through connectedness
and automation and also connect the toothbrushes to collect data on customers'
usage behaviors to optimize related research & development efforts. As a result,
some minor efficiency gains, only few percentage points, might be achieved and
a new toothbrush, based on the collected customer usage data, could be
developed. But those who "only" pursue such approaches will not have done
enough once the next competitor leverages the technological I4.0/IoT
opportunities to transform his business model, for instance, towards "mass
customization", which means that toothbrushes are manufactured, based on a
customized, highly automated batch size 1 mass production (with individual
colors, brushes, designs, name engravings etc.). This business model requires a
focus on I4.0, since customers will certainly only accept slightly higher prices for
such customized toothbrush. Connecting the toothbrushes (IoT), on the other
hand, is not absolutely necessary to implement the business model. Sales &
marketing also will change completely through such business model. Products
are not sold anymore through traditional retailers, but must be sold via the
Internet. If a company is able to sell customized toothbrushes for slightly higher
prices via the Internet, the "mass customization" business model is certainly
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ahead of the "traditional business" model I4.0 and IoT are only a means to an
end. But that's not all. The competition from the Silicon Valley is often thinking
one more step ahead. For instance, "customer data-based" business models can
be used to eliminate whole markets. Let's use our toothbrush example again. This
effect could occur if toothbrushes are not sold to end customers or consumers
anymore, but to health insurances. Health insurances would supply connected
toothbrushes to their members for free and would measure their teeth brushing
behaviors. Control will certainly have an effect on the cleaning behavior, and
health insurances could adjust contributions to dental insurances to the cleaning
behavior of their members accordingly. While the health insurance would spend
some more money on preventive dentistry (for toothbrushes), related savings
would be much higher, and these financial resources could be spent on
conservative dentistry. As a result, the toothbrush market would practically be
merged with a larger conservative and preventive dentistry market. Considering
the fact that the Weight Watchers business model is even based on customers'
willingness to pay for their own weight control (plus tips & tricks on diet, food and
nutrition), this is a rather realistic model. For such business model, IoT would be
highly relevant, since it would require that toothbrushes are connected. I4.0, on
the other hand, is rather irrelevant within this context.
Business Models
Industrial Value Chain

Traditional
Research &
Development
Production &
Logistics
Sales &
Marketing
Use &
Customer
Service
Mass
Customization
Research &
Development
Sales &
Marketing
Production &
Logistics
Use &
Customer
Service
Based on
Customer Data
Research &
Development
Production &
Logistics
Use &
Customer
Service
Sales &
Marketing (to
third parties)

Figure 4:
Business models are transforming the value chain
As already described, most customers pursue a bottom-up, rather than a topdown approach, with an interest on concrete use cases to optimize individual
steps of the value chain (production, logistics or customer service). Experton
Group has examined two aspects the question as to what a maturity model for
I4.0/IoT use cases could look like, and where most current use cases would be
positioned within this maturity model.
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A maturity model must be able to show long-term developments within individual

development steps. An examination of current I4.0/IoT topics shows that these
two terms are closely related to and interwoven with two other long-term
developments: automation and connectedness. Therefore, the increasing
automation, from measuring and control to autonomous systems, can be used as
one dimension of a maturity model.
Monitoring
Remote
monitoring
through operator
and/or service
staff (without
remote control)
Monitoring &
Control
Remote
monitoring and
control through
operator and/or
service staff
(2-way
communications)
Automated
Optimization
Increasingly
automated
remote
monitoring and
control to
increase
efficiency
Autonomous
Systems
Self-learning
systems are
increasingly
taking over
operational,
diagnostic,
service and
coordination
tasks
Degree of Automation

Figure 5:
Value creation through increasing connectedness towards integrated

processes
For the second dimension, the increasing connectedness of machines, products

and things could be used, from an individual to a collective level (e.g., in machine
parks) towards completely networked and integrated processes. Process
integration concerns purely vertical production or customer service processes,
but also the integration of all horizontal processes.
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Process
Level
Fleet
Level
Device
Level
Degree of Connectedness
Many-to-Many:
Connecting machine data to processes allows for the integrated
usage of machine data in various processes (ERP, PLM, CRM) and
new areas of application
One-to-Many:
Digitalized and networked machine parks allow for the collective
usage of machine data to monitor, control and optimize all devices
(swarm intelligence)
One-to-One:
Digitalized and networked devices allow for the individual usage of
machine data to monitor, control and optimize individual devices

Figure 6:
Value creation through increasing connectedness towards integrated

processes
If you lay both dimensions atop of each other, you will have a maturity model for
I4.0/IoT use cases that maps the increased value through increased automation
and connectedness, evolving from simple device monitoring on the individual
device level (bottom left in the picture) to completely autonomous processes (top
Process
Level
Process
Monitoring
Process
Monitoring &
Control
Automatic
Process
Optimization
Autonomous
Processes
Fleet
Monitoring
Fleet
Monitoring &
Control
Automatic Fleet
Optimization
Autonomous
Fleet
Device
Monitoring
Device
Monitoring &
Control
Automatic
Device
Optimization
Autonomous
Devices
Fleet
Level
Device
Level
right).

Figure 7:
Value creation through increasing connectedness evolution towards

autonomous processes
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In a next step, a variety of use cases was collected that are currently discussed
with the I4.0/IoT context to determine their current maturity level. As a result, we
have observed that most use cases are still in an early maturity stage and
practically all of them have to do with device monitoring and device control. Use
cases that are currently discussed as potential scenarios within the next phase
of evolution include predictive maintenance and increased and automated device
optimization (regulation). We can therefore state that while a lot of discussions
are dealing with such use cases, the largest part of the evolutionary process is
still ahead of us and it will take some time until autonomous processes can be
Process
Level
Fleet
Level
Device
Level
developed accordingly.
Process
Monitoring
Process
Monitoring &
Control
Automatic
Process
Optimization
Autonomous
Processes
Fleet
Monitoring
Predictive
Maintenance
Fleet
Monitoring &
Control
Automated
Fleet
Optimization
Autonomous
Fleet
Device
Monitoring
Device
Monitoring &
Control
Control
Automated
Device
Optimization
Regulation
Autonomous
Devices
Measuring

Figure 8:
Use case evolution from measuring and control to predictive

maintenance and regulation
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3.2.
Vendor Trends
Customers can choose between two basic I4.0/IoT approaches to address their
requirements: a customized complete solution or a standardized platform.
Customized complete solutions (including required consulting and system
integration) to connect machines, products and things have been available for
quite some time, and vendors can demonstrate respective competences and
experiences gained for specific industries. Standardized platforms, on the other
hand, are new and still in their infancy, and there is still a lack of clarity regarding
their capabilities and functionality. Since the complexity of most I4.0/IoT solutions
is very high, most customers decide in favor of a customized complete solution,
rather than a standardized platform.
As the following picture illustrates, both approaches provide certain advantages,
depending on the user organization's specific situation. More experiences and a
higher degree of standardization will reduce the complexity and users' related
consulting needs as well as implementation efforts. Thus, we can conclude that
customers will increasingly have the courage to use standardized platforms,
which will enable them to also implement use cases with a low return on
investment.
Customer-Specific
Situation
I4.0 & IoT Approaches

Customized
Complete
Solution
Standardized
Platform
Requirements
Individual
Mainstream
Consulting Need
Rather High
Rather Low
Implementation Efforts
Time-Consuming
& Complex
Fast & Easy

(Self-Service)
Customers
Company Size
Medium to Large
Small to Medium
Customers Current Approach:
>95%
<5%

Figure 9:
I4.0/IoT approaches
Also, these two approaches will not always compete with each other. Experton
Group expects them to merge, replacing (metaphorically) "custom-made suits"
(individual complete solutions) by "off-the-shelf suits" (standardized platforms).
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As a result, more and more vendors will position themselves as full-service

providers, acting as "tailors" that develop and implement customized solutions,
based on standard platforms.
Yesterday
Today
Tomorrow
Kunde
Kunde
Kunde
Customized
IoT Complete
Solutions
Customized
IoT Complete
Solutions
Customized
IoT Complete
Solutions
Full-Service Provider
Own/ Internal
IoT Platforms
Standard
IoT Platform
IoT Platform Provider

Evolution of IoT solutions yesterday, today and tomorrow
Figure 10:
3.3.
Solution Pioneers
New technologies such as I4.0 & IoT are hotbeds of innovation. For Germany,
there is the great opportunity to strengthen its industrial competence through
consistent digitalization, which requires a broad, technology-driven innovation
culture addressing this topic, and this is a challenge for large, renowned
enterprises and small and medium-sized businesses alike. With great interest
Experton Group observes and watches the development of new solution
approaches in the German market that address the I4.0/IoT topic. This section
shall present start-ups and other young innovation leaders that we, as analyst
house, perceive in the German market, although they do not fall under the market
segments that have been analyzed within this benchmark, based on their current
focus,
and
are
therefore
not
analyzed
in
more
detail
within
the
quadrants/categories. However, Experton Group perceives these novel solutions

as potential forerunners for novel market segments (quadrants) and therefore as
highly relevant for our research. These vendors are regarded as "solution
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pioneers" that are breaking new ground and pursuing novel approaches. I4.0 &
IoT is a highly complex topic, and so we have focused on solutions that have the
goal to reduce this complexity to achieve ease of use and a fast and easy
deployment.
AXOOM digital business platform for manufacturers
In autumn 2015, Trumpf a manufacturer of machine tools and laser technology
founded the Axoom start-up. The company with headquarters in Karlsruhe has
20 employees. Axoom shall build up a platform for software that helps plan
production processes. Similar to an app store, applications for industrial
production shall be offered by Trumpf and also by other vendors. As of today,
cooperation partners include Klckner, Linde, Schmalz, Sick, Wicam and Zeiss.
Industrial companies shall be enabled to map whole production processes, from
order entry to delivery, and to also connect to suppliers and customers. The open,
vendor-independent platform ensures secure data transport and provides data
storage and analysis capabilities. The cloud-based platform is available to all
machine manufacturers. This is Trumpf's active approach to evolve from a
hardware vendor (of machines) to an operating system provider for these
machines to a software vendor.
FORCAM Smart Factory Starter Kit
FORCAM is an IT technology and consulting provider headquartered in
Ravensburg near the Lake of Constance. The company was founded in 2001 by
former SAP managers. FORCAM's MES is used by renowned reference
customers such as Audi, BMW, Daimler, EADS, MTU Aero Engines, Hilti,
Mann+Hummel, MAHLE, MSR Technologies and WEIR Minerals. IBM is among
FORCAM's global sales and service partners. In 2015 and after five years of
development, FORCAM has launched its "FORCAM FORCE" solution, a novel
MES solution, based on in-memory technology, for real-time big data analyses.
The "Smart Factory Starter Kit" by FORCAM goes one step further to offer
FORCAM FORCE based on a "smart factory out of the box" concept, including
cloud-based connectivity of up to three machines, including big data analytics
and graphical visualization in real time. Obvious advantages for customers
include the fast and easy implementation of pilot projects at an affordable fixed
price (19,900 Euros including software licenses for three months).
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M2MGO IoT Platform

M2MGO is a Berlin-based start-up that offers its self-developed IoT platform on
top of Microsoft Azure; it has been designed for the fast and easy development
of IoT apps and also provides data and device management capabilities. Web
applications can be created fast and cost-efficiently with a simple browser and an
Internet connection and based on a SaaS model. M2MGO mainly targets product
manufacturers that do not have the required IT competences in areas such as
software development, systems engineering, cloud computing and online
security. Often, such companies have no other choice but to set up a traditional
project with an external partner which always entails high up-front cost, a low
degree of flexibility and a major investment risk. Besides product manufacturers,
M2MGO can also be used by system integrators within their customer projects
as well as by other IoT platform providers who provide data & device
management capabilities, but lack their own application layer. Experton Group
has decided to not evaluate M2MGO within the IoT platform quadrant of this
year's benchmark, since the start-up still lacks references in the German market,
which are important to be perceived as a relevant market player. But certainly the
provider can be regarded as a potential future challenger that competes with
other IoT platforms. An easy-to-use approach is urgently needed to reduce the
high complexity of IoT platforms.
nemetris Smart Industry Apps and MES-as-a-Service
Since 2013, nemetris has been active in the market as an independent company,
headquartered in Balingen (Swabian Alb) and with a focus on the automotive
sector (mainly automotive suppliers) and discrete manufacturers. nemetris
provides the nemetris JIS just-in-sequence solution and has also a focus on smart
industry apps, which can be deployed from the cloud, on mobile and on smart
devices. Available smart industry apps include drag & drop web dashboards and
traceability apps and also a complete, cloud-based MES-as-a-service solutions.
For Experton Group, future manufacturing execution systems (MES) will not only
map production processes, but have the potential to evolve into real I4.0
platforms that act as link between the production IT and the office IT. Things
(machines, devices, components, etc.) within the production chain are not only
connected to business applications (ERP, CRM), but also to user devices (for the
operator) and even to other web services as is the case with today's IoT
platforms.
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4. Basis of This Study

4.1.
Methodology and Analysis Design
Experton Group conducts independent vendor benchmarks. This "I4.0/IoT

Vendor Benchmark 2016" is based on the "Experton Market Insight" methodology
developed by Experton Group AG. This validated and internationally
acknowledged methodology serves as basis for the evaluation and positioning of
the individual vendors.
For each vendor, a detailed scoring based on key and additional secondary
criteria is provided for each product category. These criteria are weighted, based
on the respective product category, resulting in an assessment of the individual
social offerings attractiveness (portfolio attractiveness) and the strength of the
individual vendor (competitive strength). The benchmarked vendors had to
supply answers to the questionnaire by September 28, 2015.
The Experton Market Insight Quadrant contains four segments where the
vendors are positioned accordingly:
Experton Market Insight

I4.0/IoT Vendor Benchmark 2016 - Germany
Market segment
100%
Leader
Product Challenger
Vendor 6
Vendor 2
Vendor 7
Vendor 11
Portfolio Attractiveness
Vendor 8
Vendor 4
Vendor 1
Vendor 12
Vendor 5
Vendor 10
50%
Vendor 3
Vendor 9
Market Challenger
Follower
0%
0%
50%
Competitive Strength
Rising Star
Figure 11:
100%
Source: Experton Group 2015
Experton Group Market Insight Quadrant
Experton Group AG
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Leaders
The "leaders" among the vendors have a highly attractive product and service
offering and a very strong market and competitive position; they fulfill all
requirements for successful market cultivation. They can be regarded as opinion
leaders, providing strategic impulses to the market and ensuring innovation and
stability.
Product challengers
The product challengers offer a product and service portfolio that provides an
above-average coverage of corporate requirements, but are not able to provide
the same resources and strengths as the leaders regarding the individual market
cultivation categories, often due to the weak footprint within the respective target
segment.
Market challengers
"Market challengers" are also very competitive, but there is still significant
portfolio potential and they clearly lag behind the "leaders". Often, the market
challengers are established vendors that are somewhat slow to address new
trends, due to their size and company structure, and have therefore still some
potential to optimize their portfolio and increase their attractiveness.
Followers
"Followers" are still lacking mature products and services or sufficient depth and
breadth of their offering, while also showing weaknesses and improvement
potentials in their market cultivation efforts.
Rising Star
Experton Group identifies "Rising Stars" within selected categories, which receive
the "Rising Star" award. These vendors have not reached the leader quadrant,
but have high future potentials. This award is only given to vendors or service
providers that have achieved a remarkable market entry or made extreme
progress towards their goals within the last 12 months and are on a good way to
reach the leader quadrant within the next 12-24 months, due to their aboveaverage impact and innovative strength.
Experton Group AG
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4.2.
Selection of Market Categories
With the I4.0/IoT market being still in its infancy, the focus of this first I4.0/IoT
Vendor Benchmark was on analyzing few, but clearly defined market segments
covering currently existing areas of application.
Basically, the selection of benchmarked market segments was determined by two
aspects. On the one hand, Experton Group always examines market segments
from a user/customer, rather than a provider/vendor perspective. On the other
hand, we have engaged in intense discussions with vendors, customers and
experts on current core topics, in particular, on the I4.0/IoT maturity level of
individual industries. These discussions were very helpful to help us select
relevant industries within the German market to be addressed within this first
I4.0/IoT Vendor Benchmark.
As a result, we have identified three segments:
Most customers are looking for I4.0/IoT full-service providers (consulting

houses & system integrators) with respective industry-specific process
know-how.
Increasingly, customers have the option to not only use customized

complete solutions, but also standardized platforms for their I4.0/IoT use
cases.
Big data/analytics is perceived as the key technology enabler for I4.0/IoT

solutions.
Based on these results, this first I4.0/IoT Vendor Benchmark includes the
following six quadrants, which will be explained in more detail within the
respective chapters:
1. I4.0/IoT Consulting & System Integration Machine & Plant Engineering
2. I4.0/IoT Consulting & System Integration Automotive Industry
3. I4.0/IoT Consulting & System Integration Transportation & Logistics
4. IoT Platforms
5. I4.0 Analytics
6. I4.0 Analytics Visualization
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4.3.
Key Evaluation Criteria
Key criteria for the analysis and evaluation of vendors and service providers
within the individual categories of this I4.0/IoT Vendor Benchmark 2016 included
the following:
Portfolio attractiveness:
Scope of portfolio
o
Breadth of offering
Depth of offering
Quality of portfolio
o
Technology
Skill
Customer satisfaction
USP
Security
Strategy & vision

o
Product roadmap
Thought leadership
Strategic investments
Local specifics
o
Product support
Infrastructure
Competitive strength:
Market position
o
Revenues
Growth
Awareness & image

o
Customer perspective
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Core competences
o
Innovative power
Stability
Ecosystem
Business model
Go-to-market
o
Sales
Channel
Marketing
The "Focus of Assessments" section within the individual category chapters

provides a summary of key subcriteria for each market segment.
4.4.
Analysis Design
The analysis for this "4.0/IoT Vendor Benchmark 2016" was conducted based on
three phases:
Research:
Extensive secondary research was performed to ensure sound data for those
evaluations that are not based on the vendors' own information; it included a
review of the individual vendors' offerings and also an analysis of their Internet
presences, product specifications and marketing materials.
Many interviews with product managers, technology experts and vendors'
customers also contributed greatly to this benchmark. Based on numerous
consulting engagements on the user side, Experton Group also has
comprehensive experience when it comes to assess the actual performance of
the individual vendors.
Vendor survey:
A vendor survey, which was conducted based on a questionnaire and interviews
between our analysts and executives on the vendor side, formed another key part
of this study.
The questionnaire consisted of 31 pages. These questions addressed the
company and its I4.0/IoT strategy, technological characteristics of the respective
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solutions and services and also the company's commitment to address user
requirements. Additional questions also provided answers on the company's
market presence in Germany and additional products and services. Samples
were taken to validate information provided by vendors.
Benchmark evaluation:
The three previous steps formed the basis for the final evaluation and vendor
positioning within this I4.0/IoT Vendor Benchmark 2016. Information and
insights gained in the individual steps were consolidated and analyzed, based on
the predefined criteria.
Project Schedule:
Start
Aug. 19, 2105 - Project start

Aug. 19, 2015 - Start of vendor survey (questionnaire)
Sep. 14, 2015 - End of vendor survey (questionnaire)
Aug. 17 - Sep. 28, 2015 - Briefings
End
December 2015 - Publication of results
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5. IoT Platforms
5.1.
Definition
Data & device management is the core functionality of an IoT platform to allow
for the centralized management of connected things (devices, products,
machines) and for processing (storing, integrating, analyzing and visualizing)
their data. Common additional functionality includes big data analytics,
application development and connectivity management. IoT platforms are no
vertical, i.e., industry-specific, but horizontal platforms to connect data and things
across multiple industries.
IoT platforms connect four key elements: things, user devices, business
applications and web services. Information is collected by things (machines,
devices, products, components and materials) and prepared accordingly to
visualize this information on various user devices. Remote access to "things" via
user devices is also possible, as is data integration with business applications
(ERP, CRM or PLM) and external web services such as social media data or
weather information.
Business
Applications
(ERP, CRM, PLM)
Web Services
(Social Media, Weather, etc.)
IoT Platform
Things
(Machines, Devices, Products,
Components, Material)
User Devices
(PC, Tablet, Smartphone)

Figure 12:
IoT platforms connect things with applications and user devices
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5.2.
Vendor Selection
According to Experton Group's estimates, far more than 100 IoT platforms are
already available worldwide. For the purpose of this vendor benchmark, we have
examined nearly 50 IoT platforms; the following 17 out of these platforms were
perceived as relevant for the German market and were included in the final
benchmark:
Atos
Axiros
Bosch SI
Capgemini
Cognizant
CSC
Cumulocity
Deutsche Telekom
Device Insight
Eurotech
HP
IBM
Infosys
Intel
Microsoft
PTC
QSC
While a number of renowned vendors of IoT platforms were examined prior to the
actual analysis, they were not included into the benchmark, for various reasons.
For instance, we excluded those vendors that do not provide their own data and
device management, including Cisco, Wipro, Vodafone and Telefnica, as well
as vendors whose platform is still in the beta phase, such as AWS, SAP, GE,
Siemens or Salesforce, and non-horizontal platforms that have a focus on a
certain topic or area, such as Google and Apple with their focus on smart home
offerings. Vendors that do not market their platforms actively in Germany were
also excluded, for instance, providers such as Jasper and Ayla Network. Many
among the vendors named above will certainly evolve quickly and be included in
next year's edition of the I4.0/IoT Vendor Benchmark within this IoT platform
quadrant.
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An overview of exclusion criteria:
No data & device management
Platform is still in the beta status
Platform is not horizontal
No active marketing in Germany
5.3.
Focus of Assessments
The following evaluation criteria were of high relevance for the portfolio
attractiveness ratings.
Great importance is attached to the current scope of functionality (such

as data and device management, big data analytics, application
development and connectivity management) and also the quality
assessment of platforms by customers, based on reference information
and talks with customers.
For Experton Group, a clear and strong USP is a key evaluation criterion,
considering the challenge of mastering the expected consolidation of the
IoT platform market.
Another important aspect were vendors' efforts to build up an ecosystem

around their platform. Experton Group thinks that it will not necessarily
be the technologically best platform that will succeed in the market, but
rather the platform that is able to speedily set up a strong ecosystem, a
development that is based on investments in cooperations, thought
leaderships and business model innovations.
While local support structures and infrastructures are key basic topics,
they were of minor relevance for the analysis of this quadrant.
On the competitive strength side, the following evaluation criteria were important:
Awareness and image are important competitive advantages in the

current early phase of this market and were therefore attached aboveaverage relevance.
Vendors with an existing partner ecosystem who can leverage this

ecosystem to enhance their own IoT platform enjoy an enormous
competitive advantage, which was also attached above-average
importance.
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The same applies to marketing investments and companies' efforts to set

up internal organizational structures, since these elements demonstrate
the respective vendor's I4.0/IoT focus.
5.4.
Market Situation
The I4.0/IoT market is still in its infancy. While these terms have been hype topics
for quite some time, only few vendors have entered the German market with a
concrete offering. Customers are primarily looking for full-service providers that
are able to completely cover their individual solution requirements, rather than for
providers of standardized platforms. To address these demands, solution
vendors and system integrators act as full-service providers to provide a complete
offering from a single source. Many small IoT platforms have evolved within short
time; they are used by the vendors themselves in their role as full-service
providers and/or are offered to other full-service providers that do not have their
own IoT platform, based on the white-labeling model (platform for platforms).
According to Experton Group's estimates, far more than 100 IoT platforms are
already available worldwide, and consolidation is inevitable. The interesting
question is which providers will be able to establish themselves in the market with
their IoT platform. Experton Group thinks that it will not necessarily be the vendors
with the technologically best platform that will succeed in the market, but those
that are able to speedily set up a strong ecosystem around their own IoT platform.
Their respective business model will play quite an important role to ensure a
successful IoT platform, including ecosystem.
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5.5.
Vendor Evaluation
The following six out of the 17 benchmarked IoT platform providers were able to
reach the leader quadrant: Atos, Bosch SI, Deutsche Telekom, IBM, Microsoft,
and PTC.

IoT Plattforms
100%
Leader
Product Challenger
PTC
Bosch SI
Device Insight
Cumulocity
50%
Eurotech
Cognizant
CSC
IBM
Atos
Microsoft
Capgemini Deutsche Telekom
Axiros
QSC
Infosys
HP
Intel
Follower
Market Challenger
0%
0%
50%
100%
Figure 13:
Benchmarked IoT platform providers
Atos "Connected Living Enabler" IoT platform is a very advanced platform with
enormous future potential. The provider has realized rather early that a specific
IoT/I4.0 business unit is required and that it is also important to invest into the
development of dedicated IoT business models. Atos is strongly involved into the
"Gemini 4.0" initiative to gain important new insight for its own company as well
as their customers. Also, the SIS acquisition is paying off two-fold. On the one
hand, Atos has acquired important interface expertise between IT and industry,
on the other hand, Siemens is a strong industrial partner with whom Atos has
engaged in close cooperation to invest into innovations. Atos has to catch up as
a thought leader and is challenged to further enhance the ecosystem around the
provider's own IoT platform.
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On the portfolio side, the Bosch IoT Suite is the strongest competitor of PTC. The
Bosch IoT Suite is based on a combination of acquisitions and in-house
developments of Bosch Software Innovations. Bosch wants to position itself as
IoT/I4.0 "lead user" and, with the Bosch SI business unit, also as IoT/I4.0 "lead
provider" in the market. No other vendor pursues such strong marketing efforts,
and Bosch SI is perceived as "the" IoT/I4.0 thought leader in the German market,
and quite rightly so. The annual Bosch ConnectedWorld event in Berlin is unique
in Germany. Also, no other vendor is so strongly committed to business models,
not only through its close cooperation with the University of St. Gallen in the
"Business Model Navigator" context, but also through the vendor's workshops for
its IoT Suite customers to support their search for new digital IoT/I4.0 business
models.
Deutsche Telekom's "Connected Industry / DT IoT Platform" is a highly
performant, modular end-to-end solution. No other vendor has so many
renowned references in the German market as Deutsche Telekom, which
Experton Group perceives as a real USP in the current market situation. Many
providers are still struggling to name any references at all or only do so behind
closed doors. IoT platforms are a topic where Deutsche Telekom can leverage
its very own local strengths under performance, security and connectivity
considerations, whereas thought leadership and ecosystem for their own IoT
platform can still be improved.
IBM is another strong player in this market segment and can add various
strengths to its "IoT Foundation" IoT platform, such as its excellent analytics/big
data expertise and application development in the Blue Mix IoT Zone. This Blue
Mix IoT Zone is an opportunity for IBM to build up a developer and ISV ecosystem
around its IoT Foundation platform. IBM also demonstrates strong IoT
commitment through investments and organizational initiatives, as is reflected in
the newly founded, independent IoT business unit and IBM's announcement of
plans to invest a total of three billion USD into the development of new IoT
solutions. Compared to the competition, IBM should improve its IoT thought
leadership in Germany.
Microsoft and its Azure IoT Suite platform are relatively new in the market.
Microsoft's great strength, besides the actual platform, is the vendor's ecosystem.
No other vendor can provide such a strong developer and ISV ecosystem as
Microsoft on its Azure Cloud. Now the vendor must pave the way toward IoT for
its existing ecosystem of developers, ISVs and system integrators. If Microsoft is
able to successfully undergo this development, the vendor will become a really
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strong IoT and especially IoT platform player, thanks to its partners. We urgently
recommend that Microsoft improves its thought leadership in Germany.
Under portfolio aspects, PTC with its Thingworx IoT platform can be regarded as
the leader in this market segment who has secured a strong starting position
through the acquisition of Thingworx in 2013 and Axeda in 2014. The Thingworx
acquisition is an important USP for PTC, compared to many other IoT platforms.
The platform does not only have a focus on data and device management, but
also offers application development capabilities. The Thingworx motto is "rapid
application development" to enable users to create their own IoT applications and
dashboards, based on a self-service mode, also without in-depth IT skills and
long learning phases fast and easily, which is an enormous advantage and a
strong USP. Regarding the ecosystem, PTC is also ahead of its competitors and
has already built up a marketplace with 200 apps around Thingworx. PTC also
has numerous references in the German market and is highly respected as
genuine thought leader when it comes to IoT platforms. Experton Group
perceives PTC as a leader in the race for establishing itself as an economically
successful IoT platform.
Besides the leaders in this segment, there is a number of other players, which
can be categorized in groups, based on their origins and their respective focus.
For instance, Capgemini, HP, CSC, QSC, Cognizant and Infosys are renowned
IT service providers that have launched their own IoT platform in the German
market with the primary goal of establishing their respective IoT platform as a fullservice provider in customer organizations, which means that IoT platforms are
mainly offered as an integrated component of an industry-specific complete
solution, including consulting and system integration, depending on the provider's
core competence and with a focus on cloud-based data and device management
functionality and analytics. For Experton Group, these are all good platforms
technologically, but we do not see the willingness among these providers to build
up a strong ecosystem around their own IoT platform. Only platforms that can
scale, based on their business model, will ultimately be successful in the market
in the future. Consulting houses and system integrators are especially challenged
to make a decision about their future focus the model of the full-service provider
or the IoT platform. It will be extremely difficult to be successful with both models
in the market.
The following IoT platforms were categorized under the "IT service provider"
group and were examined accordingly:
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Capgemini eObjects Platform
HP IoT Platform
CSC xIP
QSC Solucon
Cognizant Foresight
Infosys Information & Connectivity Platform
Besides this group of IT consultants and system integrators that provide a broad
IT portfolio and have launched their IoT platforms only recently, there is another
group of companies that have their origins in the M2M segment and have evolved
into IoT platform providers. These smaller companies could be named IoT
specialists and this group includes vendors such as Device Insight, Eurotech,
Cumulocity and Axiros. Device Insight and Axiros can be regarded as genuine
IoT platform pioneers, since both companies have been intensely engaged with
M2M/IoT and platforms since 2002/2003. Eurotech has been active in the market
for embedded systems since the 1990ies, but has only launched its own M2M/IoT
platform, the "Everyware Cloud", in 2010. Cumulocity, too, has launched its
platform in 2010 and was founded in the same year, with origins in Nokia Siemens
Networks. While Eurotech sells its platform primarily to users, the three other
providers closely cooperate with large telco providers, who offer these smaller
IoT specialists market access and reach, which is exactly what they are lacking.
For instance, Device Insight acts independently in the German market, but is also
engaged in close cooperation with Vodafone. Similarly, Cumulocity cooperates
with Deutsche Telekom and Axiros has its sole focus on telcos as target group
and has established partnerships with a number of telcos all over Europe. For
Experton Group, the picture is quite similar to the group of IT service providers.
While there are good technological platforms, we miss efforts by the providers to
build up a strong ecosystem around their own IoT platform. But according to
Experton Group, they will not be able to act successfully in the market without
such ecosystem.
The following IoT platforms were assigned to the group of "IoT specialists" and
examined accordingly:
Device Insight Centersight
Eurotech Everyware Cloud
Cumulocity Platform
Axiros Axperience
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6. I4.0/IoT Consulting & System Integration

Companies from the automotive, machine & plant engineering and transportation
& logistics industries are facing great challenges to ensure their competitiveness,
including ever shorter product life cycles, high innovation investments, the
tendency towards acting as a system supplier and the need to exploit optimization
potentials gained from target information processing.
Most company managers are aware of the potential of the fourth industrial
revolution. Digitalization has reached industrial manufacturing and logistics
processes long since, and Industrie 4.0 is a top priority on corporate agendas.
As Experton Group surveys have revealed, the willingness to implement Industrie
4.0 initiatives is strongly dependent on the company size. Large enterprises,
including those from the machine & plant engineering industry, have made more
progress with their Industrie 4.0 implementations. This result is also confirmed by
the current VDMA survey1.
However, especially businesses with a weak digital background will hardly be
able to start Industrie 4.0/IoT initiatives, let alone implement them, without the
help of partners, who must have respective horizontal and vertical competence,
must have implemented concepts and must interact within a digital network to
ensure the success of such initiatives.
Therefore, the selection of a suitable IoT/I4.0 consulting and integration service
provider plays a decisive role. Considering the high complexity of this topic, both
small and large companies are interested in contacts that can provide
technological Industrie 4.0/IoT implementation advice. Smaller companies with
only limited numbers of employees are particularly affected by a lack of respective
resources and are searching for temporary support by suitable service providers.
In 2014, Experton Group conducted an Industrie 4.0 multi-client study across all
company sizes and according to the respondents, system integrators are the
preferred contact partners, which is not a surprise considering the fact that one
of the major requirements is to integrate Industrie 4.0/IoT technologies and
systems into the existing system and manufacturing landscape. After all, which
German company or which industry starts with "green-field" projects from the
scratch? Production system manufacturers and network technology vendors are
Source: IMPULS, INDUSTRIE 4.0-Readiness, Stiftung fr den Maschinenbau,

den Anlagenbau und die Informationstechnik, 77 pages; Aachen, Cologne,
October 2015
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named as next-important contact partners, followed by IT service providers.

In the machine & plant engineering industry, most important contact partners are
production system manufacturers, followed by system integrators, which is an
indication of the strategic Industrie 4.0/IoT approach. In a first step, the focus is
on new production facilities as core of Industrie 4.0, before other topics such as
system integration are addressed accordingly.
Which criteria are relevant for your service provider selection for I4.0 technologies ?
Innovative Strength
Manufacturing Competence
IT Competence
Business Process Competence
Total
Degree of Awareness, Image

100 - 499
employees
Economic Stability
Local Presence
500 - 999
employees
Internationality
1000 and more

employees
Vendor Independence
Industry-Specific Know-how
Reference Projects
Partnerships
Complete Solution Competence

Consulting Quality
Existing Business Relations
Industrie 4.0 Vision

1
Very important
Source: Experton Group AG, 2014
Figure 14:
4
....... Unimportant
Base: 151 companies
Which criteria are relevant for your service provider selection for I4.0
technologies?
The most relevant Industrie 4.0/IoT criteria to be met by service providers are
very similar across the various company sizes and include economic stability,
manufacturing competence and business process competence. IT competence
is also deemed relevant and reference projects are very important. Not
surprisingly, the internationality of a service provider does not play a role for small
businesses that are mostly acting locally and must themselves gain a foothold in
smart factory value chains across multiple locations. On the other hand, the
relevance of a global player increases with users' company size. Both midmarket
businesses and large enterprise are willing to work with national or international
providers on smart factory initiatives.
Many companies are just beginning to seriously consider concrete steps
accordingly. Connectedness to ensure a more efficient control of machines in the
"smart factory" is still in a very early phase. Within this context, Experton Group
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regards consulting and system integration services as an important driving

force for the German industrial sector towards digitalization.
This chapter will examine companies that offer such services in the three
industries named above:
Machine & plant engineering
Automotive
Transportation & Logistics
6.1.
Definition
Experton Group analyzes and evaluates IoT/I4.0 consulting and integration

services for new value creation through digitalization, automation and
connectedness of industrial facilities or the creation of new business models such
as "Connected Car". A clear vertical focus of the consulting approach can be
observed in the automotive, machine & plant engineering and the transportation
& logistics sectors.
Specific criteria for consulting and system integration services include the
following:
Smart Factory: consulting and system integration for the IT-based

optimization (through automation and connectedness) of the internal
production and logistics processes and related supply chain towards a
"smart factory"
Smart Services: consulting and system integration for the IT-based

optimization of value-added services, for instance through the
"connected car"
Digital Transformation: consulting and system integration for the

integrated, IT-based transformation of the value chain towards new
digital services and business models
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6.2.
Vendor Selection
Companies that met the following exclusion criteria were not analyzed within the
three industry categories:
No clear industry focus
No I4.0/IoT focus
Team too small
No references
6.3.
The specific evaluation criteria for IoT/I4.0 consulting & system integration
providers within the three examined industry categories are derived from the
requirements described above and include the following:
Breadth of portfolio: scope of consulting and integration services (BDE,

M2M, MES, ERP integration)
Quality of portfolio: customer satisfaction, industry-specific & process

know-how, USP
Strategy & vision: thought leadership (events, white papers, etc.),

strategic focus on I4.0 & IoT, consulting on new digital business models
Local specifics: product support, infrastructure
Market position: estimated revenues
Customer perception: awareness & image/assessment
Position within the analyzed industries and competed IoT or Industrie 4.0
projects
Core competences: innovative strength, financial strength, existing

ecosystem
Go-to-market: sales & marketing
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6.4.
Machine & Plant engineering
6.4.1. Market Situation

According to a VDMA (Verband Deutscher Maschinen & Anlagenbauer,
Association of German Machine & Plant Engineering Companies) survey
conducted in 2015 on the Industrie 4.0 readiness of the German machine & plant
engineering industry, the respondents say that there a good reasons that could
motivate them to consider Industrie 4.0 topics, such as more efficient product
systems, increased flexibility, reduced cycle times and reduced production costs;
but 46.5% of the respondents still take a "wait & see" attitude.
Within Experton Group's I4.0/IoT Vendor Benchmark differentiation within the
category of consulting and system integration services for the German machine
& plant engineering industry is low, resulting in similar competitive strength and
portfolio attractiveness ratings of various providers within the quadrants.
Remarkably, some companies have built up (more or less) broad partner
networks in an attempt to offer their customers from the machine & plant
engineering industry comprehensive end-to-end solutions with respective added
values, new business segments and services.
The evaluated providers address this consulting and system integration approach
through six different access channels:
Traditional plant/machine engineering manufacturers and industrial

suppliers enhance their scope of offerings to include IT consulting, derive
new business models and add new services.
Telecommunications companies try to enter this customer segment

through M2M (connectivity of machines) to sell additional services.
Traditional IT vendors (HW, SW and services) have recognized the

importance of Industrie 4.0 and IoT and are enhancing their portfolio with
respective solutions and also consulting and system integration offerings.
Consulting houses with a special focus on the machine/plant engineering

sector provide proprietary ERP, MES, SCADA, SPS and BDE
developments, including respective consulting/integration packages.
Business partners of large IT vendors provide consulting and system

integration solutions with a special focus on the target industry.
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Management consulting firms enhance their portfolio with Industrie 4.0

and IoT expertise.
6.4.2. Evaluation of Vendors

Altogether 34 companies that provide respective offerings in the German market
were analyzed as IoT/I4.0 consulting & system integration providers for the
machine & plant engineering segment; the following 17 companies were able to
reach the leader quadrant (in alphabetical order).
ABB
Accenture
All for One Steeb
Atos
Beckhoff
Bosch Rexroth
Bosch SI
Cisco
CSC
Deutsche Telekom
Forcam
Freudenberg IT
IBM
KUKA
Microsoft
SAP
Siemens
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Consulting & System Integration - Machine & Plant Engineering
80%
Leader
Product Challenger
Deutsche Telekom
All for One Steeb

Cisco
PTC
Capgemini
IBM
FORCAM
Freudenberg IT
SAP
BOSCH REXROTH
ABB
KUKA
Wipro
Device Insight
USU
CSC
HP
ProSyst
Accenture
BEDM
Cognizant Vodafone
Akquinet
Microsoft
FuM
CGI
50%
Atos
Bosch SI
Siemens
Beckhoff
BDE
Alegri
QSC
Infosys
Market Challenger
Follower
20%
20%
50%
80%
Figure 15:
Benchmarked consulting houses & system integrators machine & plant

engineering
ABB (Asea Brown Boveri) is an energy and automation technology group.

Besides manufacturing energy technology products and systems as well as lowvoltage systems ABB is specialized in systems for the integration and automation
of electrical facilities, ventilation systems, security and data transmission
networks in buildings and also delivers products and solutions for the
instrumentation, automation and optimization of industrial processes. ABB's
smart factory portfolio includes consulting and system consulting for industrial
automation services. Smart factory, smart industry services consulting and
integration as well as digital transformation are areas where our benchmark
analysis has revealed some growth potentials. On the competitive strength side,
the market strength and market position could be optimized.
Accenture, one of the largest service providers worldwide with a focus on
technology, management and outsourcing, is strongly involved in Bitkom's
Industrie 4.0 workgroups. Accenture's mission and vision is the digital strategy;
together with the involvement in and support of the German Innovation Award
initiative, this helps the provider to achieve good market awareness and thought
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leadership ratings. One consulting focus is on the digital transformation. Our

benchmark has revealed that consulting on the IT-based optimization of smart
industry services is one of Accenture's great strengths, while system integration
for smart factory and smart industry services for the machine & plant
engineering sector still bears development potential. These are industries
where not only consulting, but Industrie 4.0/IoT integration services are required,
if necessary.
All for One Steeb is among the top consulting houses within SAP environments
and provides a specialized consulting and system integration portfolio for its "All
for Machine" USP solution for the machine & plant engineering industry. With this
solution, the company was able to establish a preconfigured SAP industry
solution in the market to map the specific requirements of midmarket machine &
plant engineering companies, helping them pave the way towards a smart factory.
Respective consulting services map typical industry-specific order scenarios, and
it is also possible to plan, control and monitor business processes, from product
development to production and customer service processes. The integration of
all logistical and business systems allows comprehensive, consistent processes
along the horizontal value chain. For Experton Group, specific strengths include
smart factory and smart industry services consulting and system integration
competence, whereas the provider's thought leadership and market position, i.e.,
the market strength and market growth, could be optimized.
Atos is among the largest established IT service providers, with a manufacturing
DNA that goes back to the provider's Siemens and Philips history. Besides
projects on IT-related topics, additional projects target the digitalization of
Siemens' business units, including cloud computing, industrial data analytics and
cyber security. A broad partner network and strategic cooperation with
Fraunhofer IOSB on standardized manufacturing execution systems consulting
are further evidence of Atos' good consulting as well as system integration
approach towards Industrie 4.0/IoT. Atos is strongly committed to Industrie
4.0/IoT, also through respective research projects. White papers on IoT topics
and numerous reference projects demonstrate the provider's thought leadership.
German reference projects include the IT-based optimization of smart industry
services as well as MES and PLM projects.
Beckhoff Automation has become a renowned automation technology market
leader. "Automation" bundles all of Beckhoff's products and system solutions. A
key characteristic of this technology is a PC-based control technology that is
developed, based on open IT and PC standards. Beckhoff has also set up a very
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good portfolio strategy, covering consulting and system integration services for
specific automation and application programs, security solutions and specific
high-performance control solutions, which have a very good reputation among
Industrie 4.0 experts and customers.
Bosch Rexroth is a manufacturer and global technology leader of drive and
control technology. Since the merger of Mannesmann Rexroth AG and the
automation technology business of Robert Bosch GmbH in 2001, Bosch Rexroth
has become a 100-percent subsidiary of Robert Bosch GmbH. Bosch Rexroth is
a leading Industrie 4.0 user as well as leading Industrie 4.0 industrial supplier.
The company has realized the advantages of the horizontal value chain rather
early and was able to derive respective added values. Bosch Rexroth's consulting
and system integration for smart factory/smart industry services for the machine
& plant engineering sector are very advanced, and the company enjoys a very
good position on the global machine & plant engineering market with its
decentralized, integration-oriented Industrie 4.0 product and service portfolio.
Growth potentials have been identified for the vendor's portfolio strategy and
market awareness.
Bosch SI Bosch Software Innovations is the software and system house of
the Bosch group. The focus is on the design, development and operations of
innovative software and system solutions that address customers' specific
requirements. The company provides its own Bosch IoT Suite as well as an IoT
platform. As the global sensor technology market leader and based on its
hardware and software know-how and derivation of networked products and new
business models, Bosch SI is positioned as one of the lead users and leading
vendors of smart industry consulting and system integration services. Under
thought leadership and market awareness aspects, our analysis has revealed
additional potentials for improvement.
CISCO is an US-American telecommunications company and renowned for its
routers and switches that are used in a large number of Internet backbones.
Based on CISCO's specific networking competence, the vendor's smart factory
consulting and system integration portfolio has a focus on the CISCO Connected
Factory the Converged Plantwide Ethernet (CPWE) and also sets a clear
signal in the factory automation segment through its cooperation with Rockwell
Automation. For Experton Group, CISCO's strengths include the digital
transformation, whereas the rather low awareness in the German machine &
plant engineering sector is perceived as a weakness.
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CSC has a long tradition in the IT business. Digital convergence processes and
products are integral components of the provider's consulting portfolio. CSC
operates a center of excellence and offers a MES-as-a-service model. Many use
cases that were developed in cooperation with partners were industrialized and
are offered, based on an as-a-service model. While the awareness in the machine
& plant engineering market could be improved, since CSC is not fully established
as Industrie 4.0/IoT consulting house and system integrator, due to its strong IT
history, the provider has bundled his IT know-how with industry expertise and
data analysts to offer a strong consulting and integration portfolio.
For Deutsche Telekom the Internet of Things (and Services) (IoT) refers to the
complete digitalization of industrial production. Respective platforms, solutions
and products are bundled as "Dynamic Services for Industrial Internet" and
comprise machine-to-machine (M2) and industrial Internet (Industrie 4.0) topics.
Deutsche Telekom also offers its own independent MES solution. The new
"Digital Division" business units of T-Systems, a Telekom subsidiary, is of specific
relevance; it offers global E2E services, also for industrial Internet/M2M
environments and bundles all IoT topics. The vendor provides an integrated
offering consisting of its own products, solutions and platforms and partner
products. One of Deutsche Telekom's key markets is the machine & plant
engineering and the industrial automation market, which is addressed through
condition monitoring & tracking (cloud of things) offerings. Deutsche Telekom's
strengths include digital transformation, the smart industry services offering and
the broad portfolio attractiveness, while the competitive strength, in particular the
awareness within the machine & plant engineering sector, is perceived as a
weakness.
Forcam is an independent IT technology and consulting house. The company
has a leading position in the market, based on the development of and respective
consulting and system integration services for its own leading-edge MES
solution, which is used by renowned machine & plant engineering companies.
Forcam's clear strength are its smart industry services consulting and system
integration offerings, while the competitive strength has still some improvement
potential. FORCAM FORCE is certainly another promising USP; this is a new
technology for the smart factory that can be used to create a digital image of the
real production to plan and test productive simulations.
Freudenberg IT is a global IT company with a very strong focus on the
manufacturing industry, based on SAP solutions. Industry-specific know-how,
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combined with above-average smart industry services system integration, have

contributed to the company's very good reputation in the market.
Already years ago and prior to the Industrie 4.0 marketing wave, IBM used the
SMART label to address future IoT-driven business models and use cases.
Terms such as Smarter Planet, Smart City, Smart Building, Smart Factory were
IBM's visions, which at that time had difficulties to win the market's and the
customers attention. IBM's good position is also due to the vendor's
comprehensive global activities and services and broad consulting and system
integration offerings for the machine & plant engineering sector; on the other
hand, the benchmark has revealed optimization potentials to further increase the
awareness of this competitive strength among German machine & plant
engineering companies. IBM is one of few vendors who offer industry-specific
solutions across all four levels of their IoT stack from "Industry Transformation"
and "Applications & Solutions" to "Platforms" and "Devices & Networks". In the
course of the next four years, IBM plans to invest three billion USD worldwide to
build up an IoT business unit and develop further innovative solutions.
KUKA is a robotics and automation technology pioneer and one of the leading
global vendors of industrial robots. KUKA cooperates with a broad network of
system partners to provide consulting and integration services with a focus on
robotics controls, software packages for numerous applications and customized
automation
solutions.
KUKA's
strengths
include
the
vendor's
digital
transformation offerings, the portfolio quality and the portfolio strategy and also
the number of portfolio-related references.
Microsoft, the global B2B and B2C software player, addresses the machine &
plant engineering sector with a focus on the integration of all kinds of systems
(SCADA, MES, etc.) into an overall platform architecture and leverages this
foundation to drive value chain digitalization. The Microsoft Azure IoT services
and Windows Embedded (Windows 10 IoT) are key for setting up vertical and
horizontal value chains, complemented by consulting and system integration
services provided by Microsoft and its large network of renowned partners that
have a focus on Industrie 4.0. For Experton Group, Microsoft demonstrates
increasing digital transformation strength, including consulting and system
integration for the IT-based optimization of the value chain towards new digital
services and business models. Microsoft has already engaged in cooperation
with renowned machine & plant engineering vendors to address these topics.
SAP, as a global ERP and business warehouse leader, has realized the Industrie
4.0/IoT potentials very early and has integrated these topics into new
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technologies (SAP HANA appliance), numerous modules as well as its consulting

and services portfolio, which enabled SAP to name first flagship projects and
customer reference in a very early phase of the Industrie 4.0 era. "Smart factory"
and "open integrated factory" implementations demonstrate the vendor's farreaching activities, which are further gaining speed through cloud and HANA
integration. Experton Group perceives smart services system integration and also
the local go-to-market approach as SAP's major strengths. These services are
not only provided by SAP, but also by a broad and highly specialized network of
SAP partners who often provide convincing, very specific and extremely
customer-oriented solutions.
Similar to SAP, Siemens, too, has been involved with business digitalization long
before the fourth industrial revolution was announced. Contrary to SAP, Siemens
addressed this topic already in 1996 through its "Totally Integrated Automation
(TIA)" approach with a strong focus on manufacturing, rather than through ERP
(as has been the case with SAP). TIA helped companies to attune and harmonize
their production components to closely integrate software and hardware. In 2007,
the vendor launched its own comprehensive PLM software product family.
Siemens' internal reference project, the electronics plant in Amberg, is a key step
towards the "smart factory". In Amberg, products and machines already
communicate with each other, and all processes are IT-optimized and ITcontrolled, which allows for vertical value chain mapping; respective insights flow
back into the development process. Within the context of this benchmark, smart
factory consulting and system integration services are attached a very great
relevance. Consequently, Experton Group deems the foundation of a research
alliance consisting of Siemens, the Technical University of Munich (TUM), the
Ludwig
Maximilian
University
of
Munich
(LMU),
DFIK
(Deutsches
Forschungszentrum fr Knstliche Intelligenz, German Research Center for

Artificial Intelligence) and the Fraunhofer Institut fr Angewandte und Integrierte
Sicherheit (Fraunhofer Institute for Applied and Integrated Security) as an
appropriate and important signal, also to strengthen the vendor's thought
leadership position. This new alliance addresses automation and digitalization
topics and has the goal to collaborate and develop new automation, Internet of
Things, cloud, IT security and smart data technologies to be integrated within the
research alliance and, in a next step, in customer organizations.
The remaining 20 companies are positioned as product challengers and

followers.
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The Product Challenger quadrant includes renowned companies that do not

necessarily enter this market through traditional machine/plant engineering
topics, as described under 6.4.1, but rather leverage the other customer access
channels to enter the consulting and system integration business for machine &
plant engineering manufacturers.
We have analyzed and evaluated Vodafone as a representative of
telecommunications companies. The company attempts to reach machine & plant
engineering customers through topics such as M2M, network access and network
coverage and to offer additional value-added services.
Within this quadrant, HP, as a traditional IT vendor (HW, SW, services) and USU
(with a focus on IT service management) are competing with PTC, Wipro and
Device Insight, who have targeted the machine & plant engineering sector form
the beginning to address related specific IT topics. Another player within this
quadrant is Capgemini as a service provider for management and IT consulting,
technology and with a specific focus on the machine engineering industry.
6.5.
Automotive Sector

The automotive sector is a key Industrie 4.0 target industry and already today,
manufacturing processes are largely automated and a highly connected OEM
and supplier ecosystem exists. The potential of cyber-physical system to even
better coordinate production and achieve flexibility gains within the manufacturing
industry is obvious. The goal is to ensure the profitability of production batch 1
vehicles. IoT consulting for production control purposes is therefore a highly
competitive market within the automotive sector. Traditional IT service providers
compete against specialists from the automation industry with increasingly similar
offerings. Tendencies are similar to those in the machine & plant manufacturing
sector. At the moment, most projects are targeted at automation, analytics and
predictive maintenance, and machine connectivity and production process
digitalization are still limited to individual projects and infrastructure services.
The second aspect is the "connected car", which also includes objects within the
car,
information
systems
and
drivers'
smartphones.
The
automotive
manufacturers as the "masters" of all vehicle sensor data are "sensing" the
potential power and also the huge business potential of this topic, which is gaining
traction with real implementations that do not only deal with infotainment, but
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address the connectedness with external services for smart control, including use
cases such as smart home control (prior to arrival), the localization of power
supplies for electric vehicles and insurance policies that adapt to the driving
behavior (pay as you drive, PAYD tariffs). CPS (cyber-physical systems), cloud
services, big data and analytics, mobile devices and security are contributing to
help integrate additional services such as connected car and autonomous driving
into this mobility service that has a strong IoT focus.

automotive sector; the following 13 companies were able to reach the leader
quadrant (in alphabetical order).
Accenture
All for One Steeb
Atos
Bosch SI
Capgemini
Deutsche Telekom
Forcam
Freudenberg IT
HP
IBM
Microsoft
Siemens
Vodafone
Device Insight was identified as the "Rising Star" of this segment.
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Consulting & System Integration - Automotive Industry
80%
Leader
Product Challenger
IBM
Capgemini
Infosys
Atos
CSC
Wipro
NTT Data
PTC
TCS
50%
FORCAM
Bosch SI
Cognizant
Cisco
ABB
Microsoft
Siemens
ProSyst
Vodafone
Computacenter
Device Insight
All for One Steeb
Unity
FuM
QSC
CGI
Alegri
Deutsche Telekom
Freudenberg IT
Accenture
HP
SAP
Akquinet
Market Challenger
Follower
20%
20%
50%
80%
Rising Star
Figure 16:
Benchmarked consulting houses & system integrators automotive

industry
Accenture is positioned as process consulting thought leader in the automotive

industry. Accenture is a very established process consulting provider and a
leading business process transformation advisor and demonstrates its connected
car expertise through numerous studies and examples to underline its ability to
accompany manufacturers through their transformation process.
All for One Steeb is a very established provider of consulting services for
automotive suppliers and covers services, from quality management and
procurement to production planning and control. As an SAP partner, All for One
Steeb has already set up an offering of analytics solutions for production
optimization purposes for their customers. The portfolio of this SAP full-service
provider comprises solutions and services along the whole IT value chain from
product development to production and customer service.
Atos as a leading IT service provider for the automotive sector enjoys a strong
position in the German market. Atos integrates and operates Renault's connected
car platform to provide cloud-based navigation and infotainment applications for
vehicles in 50 countries. Within the Industrie 4.0 context, the French provider is
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also engaged in cooperation with Fraunhofer Institute and with Siemens to work
on embedded systems and production process automation. Reference
customers include Daimler and Michelin.
Bosch SI has also reached the leader quadrant of the integration and consulting
category for the automotive sector. While Bosch SI is smaller than many of its
competitors, this subsidiary of one of the largest automotive suppliers enjoys a
strong position, due to its highly innovative sensor technology solutions and the
very high degree of adoption in the automotive segment. Bosch SI provides
consulting and integration services for the smart factory, based on the
connectedness of industrial facilities and robots. As a thought leader, Bosch SI
cooperates with research institutions on Industrie 4.0 topics; partners include the
Fraunhofer Institute, the Hasso Plattner Institute and the University of St. Gallen.
Capgemini is one of the leading IT service providers for the German automotive
sector. "AutomotiveConnect" is Capgemini's label for its consulting and thought
leadership portfolio for the automotive industry 4.0. The company provides a
broad portfolio of solutions, from sensor technology developed by its own Sogetia
daughter company to predictive analytics. As a partner of IBM, HP and SAP, the
French service provider integrates a number of best-of-breed solutions for smart
factory analytics. Projects completed with German OEMs include connected car
integrations, smart factory networks and business process transformation
projects.
For Deutsche Telekom Industrie 4.0 has three dimensions: connectivity of
things, enabling services such as APIs or standard SDKs to enable services and
vertical solutions for differentiated value creation. The third level of vertical
solutions provides an integrated portfolio of all end-to-end offerings for industrial
Internet and M2M. This dominant German player is familiar with automotive
production processes and offers holistic solutions through its IT daughter TSystems and based on this provider's Gedas and Debis Systemhaus history. The
telematics business unit for connected car offerings is built up in cooperation with
a renowned German manufacturer. Deutsche Telekom works as data aggregator
for three OEMS on automated driving topics.
Forcam is a specialized consulting and integration house with roots in the
automotive supply chain automation business and has a leading position with its
Industrie 4.0 approach, based on its own MES platform. FORCAM FORCE, which
was described in the previous chapter, is also used successfully within the
automotive industry, for instance, by BorgWarner, a US-American supplier.
References include renowned German OEMs and suppliers.
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Freudenberg IT, as an international consulting house with a specific focus on the

automotive industry, is another established player in this market. Freudenberg's
FIT Shop Floor Suite is an SAP-centric MES solution for midmarket automotive
manufacturers to pave their way towards Industrie 4.0, Production-related shop
floor systems are integrated with the top floor planning level. The portfolio covers
all aspects of the SAP landscape, from managed services to process and SAP
consulting to system integration services.
Together with T-Systems and IBM, HP is one of the three large IT service
providers for the German automotive sector, which is within HP's DNA, due to its
EDS and General Motors history. In Germany, the company provides Industrie
4.0 consulting and integration services, but can only name one consulting project
with ZF as a reference in the German market.
IBM uses the four-stack model described in the previous chapter to provide a
comprehensive scope of smart factory, connected car and digital transformation
services, based on IBM's own and third-party software portfolios for cloud,
analytics and mobile solutions. IBM provides a specific Internet of Things platform
for the automotive industry.
Similar to the machine & plant engineering sector, Microsoft's portfolio for the
automotive sector has a focus on SCADA and MES systems. The Microsoft Azure
IoT Suite comprises an offering of analytics and predictive maintenance services.
Integration services are mainly provided through partners. The Microsoft platform
has been used early by leading automotive manufacturers for connected car
initiatives; in 2015 Ford decided to return to Microsoft Azure, after having
switched to a competitor two years earlier. Toyota, too, uses the Microsoft
solution for infotainment services.
Prosyst is a middleware vendor and active in the smart vehicle, e-health, smart
home and Industrie 4.0 segments. Previously, Prosyst was an independent family
business, but was acquired by Bosch in April 2015 and shall be merged mid-term
with Bosch SI. Prosyst addresses topics such as telematics and vehicle control
systems and also conducts projects to implement connected car applications
within the context of the European e-call system.
Siemens drives factory digitalization in the automotive sector through industrial
software that integrates automated production processes with manual processes
and also monitors these processes. The industrial group company has
implemented a digital smart factory based on its own MES system for Maserati in
the manufacturer's plant in Grugliasco, Italy. The whole production process is
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monitored in real time; robot automation and diagnostics are integrated to detect
problems immediately. Siemens demonstrates its thought leadership, also in the
automotive segment, through research partnerships, as described above, with
the Technical University of Munich (TUM), the Ludwig Maximilian University of
Munich (LMU), the DFKI (Deutsches Forschungszentrum fr Knstliche
Intelligenz, German Research Center for Artificial Intelligence) and the
Fraunhofer Institute for Applied and Integrated Security.
Telecommunications provider Vodafone has also reached the leader quadrant.
Vodafone is very active in this segment to provide added-value services through
SIM cards that are placed within cars. For instance, Vodafone supplies equipment
to all vehicles of the BMW 3 series and the new Mercedes-Benz E Class. In 2014,
Vodafone acquired the Italian telematics vendor Cobra to integrate even more
value-added telematics services. Through Cobra, Vodafone sells telematics
solutions to a number of European premium manufacturers. Vodafone has
initiated a project with Porsche to track stolen cars. Similar to many other
providers, Vodafone now enables insurances to adjust their policies to user
behaviors.
"Rising Star" Device Insight was founded in 2003 and is a vendor of software for
M2M
service
enablement
platforms
(M2M
communications).
The
CENTERSIGHT product supports M2M strategies through connectivity to

technical devices. Device Insight provides an interesting proof-of-concept offering
where ten devices in the customer's company are connected within the shortest
time. For the automotive industry, Device Insight offers a fleet management
solution with constant logging of operating data such as speed, consumption and
usage behavior, as well as positioning capability, combined with geofencing,
which provides user companies various options: For instance, they can modify
and administrate vehicle parameters, driver authorities and purchase orders.
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6.6.
Transportation & Logistics

Transportation & logistics is an industry and also an integral part of any
production and value chain. Warehouse and delivery processes must be
connected to the smart factory. The market for complete connectedness is still in
its early phase and innovations have a current focus on two core topics:
Smart Logistics: solutions to track and trace goods for optimized logistics
management at sea, from the port to the route and the optimized goods
delivery, based on big data analysis
Smart Traffic Management: synchronization of a ship's arrival with the

cargo transport to increase the efficiency of the goods discharging
process; more efficient train management through better control of train
movements, signal control and platform capacities; electronic control of
street traffic systems
Providers come from the traditional IT service segment or are specialized ERP
system integration partners and specialized solution vendors for the logistics
industry.

transportation & logistics sector; the following 8 companies were able to reach
the leader quadrant (in alphabetical order).
Atos
Capgemini
CGI
FUM
IBM
Microsoft
Deutsche Telekom
Sopra Steria
Inconso is positioned as the "Rising Star" of this segment.
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Consulting & System Integration - Transport & Logistics
100%
Product Challenger
Leader
Atos
CGI
Capgemini
IBM
Bosch SI
FuM
Deutsche Telekom
PTC
Infosys
Sopra Steria Accenture
Wipro
Microsoft
Device Insight
Inconso
Cognizant Vodafone
SAP
Akquinet
Alegri
50%
CSC
Follower
Market Challenger
0%
0%
50%
100%
Rising Star
Figure 17:
Benchmarked consulting houses & system integrators transportation &

logistics
Accenture's initiatives, as described above, help the provider to also get

positioned in the logistics industry as an enabler that supports customers' digital
strategy implementation efforts. The IT consulting house has its own "Freight &
Logistics Software" suite for the logistics segment, with functionality such as
allocation management for air cargos and dynamic routing for air and ocean
cargo carriers. With 1,600 experts worldwide that render transportation & travel
services, the American provider proves its serious commitment to this segment.
Atos builds its consulting and integration portfolio on top of its own ICAM
Warehouse
automation
solution.
ICAM
(Integrated
Computer-Aided
Manufacturing) is a modular system with various solution components for

warehouse management and supply chain management. Atos' IoT consulting unit
for logistics customers is also specialized in the ICAM solution.
Similar to Accenture, Capgemini is consistently enhancing its thought leader
position through cooperation with universities such as TMU in Munich, the
University of Regensburg and research institutions such as MIT as well as
extensive research reports. For Capgemini, logistics are a fundamental part of
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the supply chain within production environments, and so, the consulting and
integration offerings have a focus on connected production processes.
CGI has focused on the transportation sector at an early point in time and offers
a number of IoT solutions for this industry, for instance, Terminal Management
System (TMS) for the better handling of logistics processes in the port terminal,
and Intelligent Cargo, a solution that allows vehicles and systems to communicate
with each other to improve the efficiency of logistics processes and minimize CO2
emissions. In most cases, Capgemini starts with consulting, not only on the IT,
but also the LoB level to create customized IoT solutions.
As in other industries, Deutsche Telekom offers a broad portfolio for the
transportation & logistics segment, with a focus on telematics and tracking &
tracing solutions. Deutsche Telekom has some IoT references in the logistics
sector, including the optimization of the freight handling processes in the Port of
Hamburg. The system integrates data to use real-time information to generate
recommendations for action for the dispatcher/driver automatically (predictive
analytics) or calculate an intelligent navigation for individual trucks. Another IoT
reference is the Bag2Go solution for airline passengers, which was developed in
cooperation with Rimowa and Airbus. The smart baggage mobility system is
based on an electronic tag in the Rimowa suitcase.
Fritz & Macziol's consulting & integration offering for the logistics sector features
its own VAS platform for shipping automation, including the centralized control of
global logistics processes, the web integration of carriers and customers and
connectivity to all industrial sensors (to determine the status and also to identify
and control the industrial facility) to allow for the automatic control of planning,
production and logistics processes, based on this information. Customers that
use this solution include Heidelberger Zement.
IBM is among the leaders, also in the transportation & logistics segment, and
differentiates itself with its specialized consulting team, vertical know-how and its
own solution portfolio. The American service provider offers its "Consult, Build,
Operate" consulting model also in the logistics sector. Industrie 4.0 integration
has a focus on integrating suppliers into the production process and on supply
chain integration. Integration services are based on SAP projects as well as the
provider's own solutions, including the IBM Websphere Telemetry application,
which is used by customers such as Deutsche Bahn (German Rail).
Sopra Steria is another provider of dedicated consulting services and solutions
to help optimize transportation, from the road to rails, sea and air routes. The
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portfolio includes travel management, geographical information systems for the

improved tracking of freight and transportation system optimization solutions.
Inconso has been identified as the "Rising Star" of this segment. Inconso has
specialized in this industry and provides SAP consulting and integration and also
its own software for planning, controlling and monitoring logistics processes. The
service offering includes warehouse management, transport management and
yard management as well as logistics network planning and control. The list of
customers reads like the "Who is Who" of the German logistics sector. A stronger
focus on Industrie 4.0/IoT might help Inconso to achieve a leadership position in
this market.
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7. Industrial Big Data Analytics

7.1.
Definition
This category of Experton Group's IoT/I4.0 Vendor Benchmark includes analytics

solutions and analytical databases from vendors or qualified full-service providers
with a dedicated focus on the processing of industrial machine and facility data
and on the analysis of large, complex and unstructured data volumes (big data
analytics). Optimally, analysis results flow back into the machine or plant control
systems, for instance, to influence the whole production system automatically.
Typically, the solutions deliver analysis results as results data or reports.
Industrial analytics, as defined for the purpose of this benchmark, is a highly
complex task, which is not limited to collecting the data and presenting results in
ERP or MES systems, but also includes the analysis of huge amounts of data
and often constantly flowing data streams to influence the systems, based on the
analysis results. Data analysis is used to not only know that a system is
ineffective, but to also identify the cause of such ineffectiveness.
7.2.
Vendor Selection
According to Experton Group estimates, about 60 IoT/I4.0 analytics solutions are

available worldwide. For the purpose of this first vendor benchmark, we have
identified 23 companies that are relevant in the German market for machine data
analytics solutions:
Alegri
Atos
Blue Yonder
Bosch SI
Capgemini
CGI
Cognizant
CSC
Deutsche Telekom
Device Insight
Empolis
HP
IBM
Microsoft
MIOsoft
NorCom
ParStream
PTC
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Resolto
SAP
SAS
Splunk
Synop
Wipro
MES and ERP vendors and vendors whose products are not perceived as
solutions used to process machine data were not examined. While CEP (complex
event processing) solutions were also excluded, CEP functionality may be part of
IoT/I4.0 analytics software. CAM systems were not analyzed either, although they
may be part of the analyzed solutions, executing respective measuring, control
or regulation functions, based on machine data analyses.
Considering the current market development, a clear division into pure consulting
houses (consulting including system integration) and pure product vendors (ISVs,
independent software vendors) is not possible at the moment. Currently, all
solutions must be added respective assessment and implementation services.
7.3.
The IoT/I4.0 offering must also comprise current references, which also means
that the reference project must have been conducted not earlier than 2013 (in
April 2013 and on the occasion of the Hanover Fair, a practical definition of the
theoretical Industrie 4.0 construct was presented). However, in discussions prior
to this analysis some automation solutions from 2000 were presented as
"Industrie 4.0" solutions. While automation technology is regarded as a key
component of such solutions, it is not the subject of our industrial big data
analysis. Rather, we want to show solutions that deliver new insights, for
instance, through streaming analyses of all data, or that influence systems and
facilities, based on the analysis of certain characteristic diagrams.
The generalists and consulting companies that provide a comprehensive
solutions portfolio, also dealing with large amounts of streaming data and linking
them with other, often poly-structured data, have all made the same interesting
remark: They say that they grow and develop "as needed", which, however, also
means that they have not set up a respective strategy yet. This is partly true for
other providers who were not able to provide exact customer numbers or
expected growth rates and provided strongly varying statements, which supply
quite interesting indicators of IoT/I4.0 maturity levels.
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Many providers had difficulties to supply concrete figures for the required system
configuration for their solution. Neither reference architectures nor performance
limits are provided, which may well reflect the actual situation in such a young
market and the high share of assessment and consulting services around the
solution, but may also indicate that the vendors' offering lacks the necessary
degree of maturity. Solutions that reduce or filter data in a first step are critical,
since this is contrary to the actual purpose which is to gain insights into a certain
situation with the machine or system, based on an analysis of all available data.
I4.0 treibt industrielle HPC-Lsungen
MES (only) collects

for an overall view
Big Data
Repository
Generalized view of data:

C: State 90 %
A: Delivery
B: Delivery
Big Data
Analytics
DERIVATIONS:
Task: abstracted & combined BD (supply chain)
Process view: detailed; derivation based on analysis:
facility C needs other configuration and supplier for
blanks
Figure 18:
I4.0 is driving industrial HPC solutions
When it comes to the level of innovation and based on the definition given for this
benchmark, we have observed that many vendors seem to work with prototypes,
set up POCs (proofs of concept) or conduct pilot projects. However, many
companies can look back on a certain and sometimes even many years of history
with machine data, often related to the import and preprocessing of data for ERP
and MES.
Criteria include the vendors' flexibility and agility. For instance, the dependency
of companies or their German subsidiaries on guidelines specified by their
(international) mother companies plays an important role. The local presence of
the German organization and the influence of the local management onto the
strategy have also impacted the competitive strength ratings.
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7.4.
Market Situation
In the age of Industrie 4.0 & IoT, it is important to not only collect data streams
from machines, sensors, ERP systems, manufacturing execution systems (MES)
and other sources, but to also ensure a detailed analysis of these data. Data
collection is done via adapters (also called connectors, agents etc.). Typically,
these adapters transmit machine-readable data into traditional systems such as
databases or databases that are integrated with an ERP system or MES to
conduct various analysis of these data, which today often must be prepared
manually by specialists. Very advanced solutions are able to process certain data
without intermediate processing steps.
Another issue is the sheer amount of data. Based on the assumption that critical
information might be hidden in a single value for a certain signal source that may
vary from the mass of other values, raw data must not be filtered, compressed or
changed otherwise.
Modern mathematical procedures such as compressed sensing could be
implemented within the machine to reduce the amount of generated signals
without losses.
Although improved predictive maintenance is of quite some relevance today,
industrial analytics goes far beyond such predictive analytics. We will see the
convergence of CAD, CAM, PLM and ERP topics, for instance, to allow for masscustomized, batch size 1 production, which is an aspect that hardly plays a role
for the benchmarked vendors. Still, vendors' offerings are limited to forecasts,
which are sold under new names such as "predictive" and "prescriptive". A
common differentiation in the market classifies analyses as follows:
Descriptive: retrospective to find out what has happened and,

sometimes, why
Predictive: looking ahead to find out why something will happen
Prescriptive: looking ahead to find out how an undesirable situation can

be prevented, if necessary
As other Experton Group studies have revealed, such forecasts sometimes

require enormous investments into information technology (for instance, in
servers and storage systems and also in application programs which sometimes
require costly projects). The value created are improved predictive maintenance
capabilities, which may ultimately help to optimize affected business processes.
Future-oriented users should, however, also look for solutions that help them
realize the Industrie 4.0 vision, i.e., self-configuring cyber-physical systems, to
Experton Group AG
Page 58
not only optimize existing business processes, which is the core task, but to also
generate novel kinds of products and services, based on data analyses.
7.5.
Evaluation of Vendors
The following nine companies achieved a position in the leader quadrant:
Blue Yonder
Bosch SI
Deutsche Telekom
Device Insight
HP
IBM
Microsoft
PTC
SAP
Empolis Information Management GmbH received the "Rising Star" award.

Industrial Big Data Analytics
100%
Leader
Product Challenger
Device Insight
Blue Yonder HP
MIOsoft
Bosch SI
SAP
Empolis
IBM
Resolto
Deutsche Telekom
Splunk SAS
Microsoft
Capgemini
NorCom Atos
CGI Alegri
Cognizant
Wipro
Synop
50%
ParStream
0%
PTC
CSC
Market Challenger
Follower
0%
50%
100%
Rising Star
Figure 19:
Benchmarked vendors of industrial big data analytics
Experton Group AG
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Blue Yonder is a renowned data analytics vendor, with a focus on forecasts for
the retail sector. Blue Yonder with headquarters in Karlsruhe has realized at an
early point that it is possible to analyze additional data, for instance, to improve
predictive maintenance, and has neither missed the trend towards the
production-related analysis of large amounts of data. The company provides
demand forecasts and spare parts logistics, failure predictions with remote
emergency analysis, predictive maintenance (including condition-based services)
and consumption forecasts such as energy efficiency analyses. Partnerships with
renowned service providers also contribute to the good rating.
Bosch SI was one of the pioneers that have shaped the Industrie 4.0 term. This
analysis has not examined the whole Bosch group or other Bosch business units
and subsidiaries. Bosch SI has already gathered experiences in many industries
and can be deemed a pioneer in this segment. Bosch SI has set up a dedicated
Industrie 4.0 team. Project planning is based on procedure models. A clearly
defined roadmap, including a cloud offering that will be available starting 2016,
contributes to the very good position.
Together with its IT service daughter T-Systems Deutsche Telekom provides
one of the most comprehensive offerings for users that are interested in Industrie
4.0 solutions. A major component is the infrastructure offering, from secure
transmission paths and secure data centers to the "German Cloud". The
company has all kinds of concrete reference projects from practically all
segments of the supply chain, has the required consulting competence and also
provides its own technological developments. Deutsche Telekom has set up their
Digital Division as an organizational measure to address users' requirements and
needs.
Device Insight has been a renowned player within the manufacturing industry
for several years. The centralized data collection functionality is the core
component of the vendor's solutions. Based on the company's experiences,
various functionality for subsequent processes was developed, including data
analysis and results interpretation functionality. Device Insight understands that
domain knowledge is a key prerequisite for efficient analyses and their
interpretation, which is also reflected in the vendor's specific focus on individual
branches of the manufacturing industry.
Hewlett-Packard Enterprise (HPE) has embraced the platform concept;
together with the providers comprehensive experience in the manufacturing
industry, this ensured a good position in this category. HPE provides its own
analytics solutions and has developed them into platform concepts that are
Experton Group AG
Page 60
tailored to address specific areas of application (factory, collaboration, product

life cycle and others), but can also be implemented as an overall solution. While
HPE's solutions are well and even very well able to meet the criteria of this
benchmark and current reference projects such as Wittenstein and Fraunhofer
were named, a company of this size should be able to supply more current
references. A service organization supports user companies to plan, set up and
implement solutions accordingly.
IBM provides a broad and comprehensive portfolio of solutions for user
organizations, and IBM was one of those players that have shaped the Industrie
4.0 and Internet of Things topic. First big data analytics examples already had a
focus on machines and machine maintenance (including the probably most
popular example of the wind power plants and respective data analyses for
predictive maintenance purposes. The comprehensive product portfolio and
strong implementation skills contributed to the vendor's leading portfolio
attractiveness position. A clearer roadmap would be helpful to further increase
the competitive strength ratings.
Microsoft's Embedded Windows is one of the leading operating systems for
machines and plants. Microsoft provides software and solutions for data
collection, management and analysis for the Windows operating system platform
and works with many partners that help user organizations implement concrete
projects.
PTC ThingWorx Analytics processes machine data and provides functionality to
adapt facilities and processes, based on the analysis results. PTC, too, has a
focus on predictive maintenance. For Experton Group, the analytics solution
(formerly "Coldlight") has the potential to allow extensive interaction of analytical
functions and measuring, control and regulation functionality. PTC's strategic
concept is the 360 view of the product.
Already on the occasion of CeBIT 2014 SAP demonstrated the advancing
convergence of cybernetics and information technology. The company's business
applications (MM, PP, etc.) enjoy a high degree of adoption within the
manufacturing industry, and SAP can leverage these experiences within its
analytics solutions. The SAP offering includes the analytical database HANA,
related certified hardware platforms, additional solutions and a large number of
partners to provide a very comprehensive and complete portfolio. SAP has
developed IoT/I4.0 use cases for various industries and manufacturing
subsegments, often with a focus on improved predictive maintenance.
Experton Group AG
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Empolis has been identified as the "Rising Star" of this segment, because this
company pursues its own, unique technological approaches. The Empolis
solutions have been designed to detect still unknown relations between machine
data and other data from a company's IT landscape, for instance, to develop use
cases that shall not only find out when or why a component fails, but also, why
there are differences in the yield of identical production lines. Empolis' solution
offering is complemented with cloud services that also meet users' data security
and data protection requirements, in compliance with German data protection
laws.
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Page 62
8. Industrial Big Data Visualization

8.1.
Definition
Big data visualization refers to solutions that can be used to graphically prepare
and visualize machine data from multiple sources to help users gain new insights.
Typically, dashboards are used for visualization; ideally, they can present many
kinds of data and, in a broader context, even analysis results as meaningful
diagrams. A progress bar would certainly be the simplest way to display
information from machines in IT systems. Due to the high complexity and the
sheer amount of machine data today's "visualization solutions" are not simply
machine displays, "traffic light" systems or a list of values from an MES.
8.2.
Vendor Selection
According to Experton Group estimates, several dozens of visualization solutions

for machine data are available in the market. For the purpose of this first I4.0/IoT
Vendor Benchmark, we have identified nine companies that are relevant in the
German market of solutions for machine data visualization:
Data Watch
Datameer
Device Insight
IBM
Microsoft
OpenText
pmOne
Splunk
Tableau
All of these companies are software vendors. Products that display a status
directly in the machine were not examined. Control stations, MES and companies
with no distinct footprint in Germany were also excluded.
Big data (see analytics category) must not only be analyzed, but also processed
and prepared for all involved parties. While the vendor landscape is still rather
limited, it is already highly qualified.
Companies that met the following exclusion criteria were not analyzed:
No I4.0 & IoT focus
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Page 63
Limited capability to process machine data
Solution is an MES
8.3.
Strategy & vision criteria included the software vendor's offering of data
visualization solutions that were originally designed for machine data or
production-related environments, under consideration of the vendor's history and
vision for the digitalization trend. Other criteria were the degree of adoption and
the vendor's technological competence as well as the completeness of offerings.
Another group of criteria with a focus on the vendors' technological performance
included the number of various industrial platforms, machines and systems
whose data can be visualized.
Selected performance indicators, the service offering and the partner landscape
were criteria used to assess the vendors' competitive strength.
Other criteria include the vendors' flexibility and agility. For instance, the
dependency of companies or their German subsidiaries on guidelines specified
by their (international) mother companies plays an important role. The local
presence of the German organization and the influence of the local management
onto the strategy have also impacted the competitive strength ratings.
Knowledge is power, also in this category, in particular, domain knowledge of an
individual group of machines and systems of specific manufacturers, and so,
expert knowledge of these systems and also trainings for employees and
customers contributed to a vendor's ratings.
8.4.
Market Situation
When it comes to analyzing data from machines and production facilities and also
from products, one key aspect is how situations are represented or system states
are visualized accordingly. It is important to display charts with as many colors as
possible and, if possible, to also use a novel form of charts. Bubble charts are
highly popular, because they can visualize three dimensions, which is not
possible with dots and lines. Bubbles can be positioned in the Cartesian
coordinate system to represent two values (including the common x and y
values), while also visualizing a third value through the size of the respective
Experton Group AG
Page 64
bubble. The latest visualization solutions try to outdo one another with their
colorfulness and backgrounds, from technically inspired structures to flower
designs.
Experton Group has decided to set up a specific visualization category for this
benchmark to also account for solutions that are able to graphically prepare
analysis results, but do not trigger measures, based on these results,
automatically.
However, these solutions might easily be confused with dashboards for key
performance indicators and business charts. Many of these solutions are still
challenged to prove their visualization capabilities when it comes to millions of
records and also less common data formats, including streaming data.
8.5.
Evaluation of Vendors
A group of four vendors was able to reach a leadership position within this
category already in this early phase:
Device Insight
IBM
Microsoft
OpenText
Experton Group AG
Page 65

Industrial Big Data Visualisierung
100%
Leader
Product Challenger
Tableau
Splunk
Datameer
Data Watch
Device Insight
OpenText
IBM
50%
Microsoft
pmOne
Market Challenger
Follower
0%
0%
50%
100%
Figure 20:
Benchmarked vendors of industrial big data visualization solutions
Under portfolio attractiveness aspects, the Munich-based software vendor

Device Insight is a heavyweight within this quadrant. The company markets their
own products and has specialized in the visualization of industrial processes. Due
to respective experience and cooperation with user companies, Device Insight
has received good technology and thought leadership ratings. The visualization
technology cooperation with Tibco (Jaspersoft) could not be accounted for, due
to the deadline for this benchmark, but should improve future ratings even further.
IBM has recently presented some updated and new data visualization tools. The
completeness of IBMs offering including additional hardware platforms and
software solutions has also greatly contributed to the vendor's position in the
leader quadrant.
Microsoft was able to be achieve a solid leadership position, also in this
category, due to the high degree of adoption of the vendor's Embedded Windows
product in industrial systems, the Windows 10 device capabilities and the data
visualization application software portfolio, from Excel to PowerBI. The
Redmond-based software vendor's competitive strength ratings are greatly
improved through Microsoft's strong local partner landscape and also due to the
Experton Group AG
Page 66
high degree of integratability of solutions, the flexibility of implementation and the

completeness of the offering; according to the vendor's own information (source:
Microsoft press conference in June 2015, Windows 10 presentation), Windows
shall act as basic technology for Industrie 4.0 and the Internet of Things.
OpenText's (also known through brands such as Actuate) Information Hub
provides an overview of cost, all kinds of material streams and other parameters
and performance indicators. The scorecard and dashboard functionality was
successively enhanced to also include digital factory data and makes it possible
to visualize the state of the factory on practically all devices.
Experton Group AG
Page 67
9. Authors and Contacts

Arnold Vogt is a Senior Advisor at Experton Group.
Mr. Vogt advises ICT vendors and users on current IT
service issues such as cloud computing and Industrie 4.0
(Internet of things & services). His focus is on strategic
marketing and sales development through the analysis of
customer requirements, competitors and technologies
and on market segmentation and evaluation.
Prior to joining Experton Group, Mr. Vogt worked as
Senior Market Development Advisor for IBM Deutschland
GmbH, where he was responsible for market and competitive analyses on cloud
computing, IT services and business strategies.
After completing his studies of business administration with a focus on marketing
Mr. Vogt worked in IBM's marketing department for 15 years and held various
positions with national and international responsibilities. In 2010 he completed his
part-time MBA studies at the Henley Business School (University of Reading, UK);
his thesis was about the diffusion of innovations and dealt with the question "What
makes innovations successful in the market?"
Holm Landrock is Lead Advisor Big Data at Experton Group.

His main areas of coverage include big data and
supercomputing as well as technical-scientific information
processing. He is head of Experton Group's "Big Data"
team of advisors and has contributed greatly to the
company's first "Big Data" multi-client study. He is also
responsible for Experton Group's "Big Data Vendor
Benchmark".
Since 2006, Holm Landrock has also worked as a freelance journalist. Before, he
worked as a journalist and PR consultant for various global IT companies and has
published more than 200 technical articles.
Holm Landrock has completed training as an IT specialist in Dresden; since 1982,
he has studied enterprise-class IT systems.
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Page 68
Dr. Michael Wei is a Senior Advisor at Experton Group.

Main areas of coverage include mainframe consulting operations, automation
and organization as well as their future and potential. On the architecture side, his
focus is on servers, storage, networks as well as Linux and BI partitions. Dr. Wei
has many years of experience in talent management, motivation and recruitment
within this specific area.
After studying natural sciences, Dr. Wei worked for the
University
of
Bonn
(Rheinische
Friedrich-Wilhelms-
Universitt), the Landschaftsverband Rheinland (regional

authority of Rhineland) and BonnData, before he joined
HUK-Coburg, a leading German insurer, taking over
responsibility for IBM mainframe-specific products within the
IT department.
For four years, Dr. Wei was Region Manager for Germany for GUIDE SHARE
EUROPE (GSE) and responsible for the press and marketing activities of this large
IBM user group. Another focus was on the active support of the IBM Academic
Initiative. Dr. Wei has a comprehensive network of excellent contacts to vendors
and ISVs as well as European customers and specialists.
Dr. Wei holds a degree as Dr. rer. nat. of the University of Bonn.
Experton Group AG
Page 69
Dr. Henning Dransfeld is Manager Advisor & Program Manager Mobile Enterprise
at Experton Group.
Dr. Dransfeld advises both ICT users and ICT vendors; his
main areas of coverage include the mobile enterprise with a
focus on issues such as client strategy, mobile productivity,
security and employee motivation. Dr. Dransfeld is a
recognized expert for ICT trend analyses, vendor strategy
evaluation and competitive positioning and has more than 18
years of industry experience. Dr. Dransfeld also advises ICT
users on their core marketing and sales messages.
Prior to joining Experton Group, Dr. Dransfeld worked as head of Forrester
Research's Mobile Enterprise unit in Europe. In this position, he published various
analyses on current mobility topics, including Demystifying BYOD in Europe.
Before, he worked for T-Systems. Within eight years, he held a variety of positions
as marketing, sales strategy and business strategy project manager. Most recently,
he was responsible for T-Systems' solution marketing for mobile enterprise and
workplace services.
Before, Dr. Dransfeld worked six years as an analyst for Ovum in London, where he
was head of the IP Communications Services advisory service. He was responsible
for numerous studies and forecasts, including IP communications services, and
acted as Research Director for the ICT Network Strategy division.
Dr. Henning Dransfeld is an experienced speaker on international conferences, such
as the European VPN User Association (EVUA) and the European IPQC Mobility
Exchange.
Dr. Dransfeld has studied at Henley Business School, the University of Wales,
Swansea and the Universit 1, Institut de Gestion, Rennes. He is married and has
four children.
Experton Group AG
Page 70
10. List of Abbreviations

API
Application programming interface
B2C
Business to business
B2C
Business to consumer
BI
Business intelligence
BITKOM
Bundesverband Informationswirtschaft, Telekommunikation und

neue Medien e.V. (German Federal Association for Information
Technology, Telecommunications and New Media)
C&SI
Consulting & system integration
CAD
Computer-aided design
CAE
Computer-aided engineering
CAM
Computer-aided manufacturing
CEP
Complex event processing
CIO
Chief information officer
CPS
Cyber-physical systems
CRM
Customer relationship management
DFKI
Deutsches Forschungszentrum fr Knstliche Intelligenz

(German Research Center for Artificial Intelligence)
ERP
Enterprise resource planning
FIT
Freudenberg IT
HPC
High-performance computing
HW
Hardware
I4.0
Industrie 4.0
IaaS
Infrastructure as a service
ICAM
Integrated computer-aided manufacturing
ICS
Industrial control system
ISV
Independent software vendor
IoT
Internet of Things
IT
Information technology
LMU
Ludwig-Maximilians-Universitt Mnchen
M2M
Machine-to-Machine
MES
Manufacturing execution system
MIT
Massachusetts Institute of Technology
OEM
Original equipment manufacturer
OS
Operating system
PAYD
Pay as you drive
PLM
Product life cycle management
POC
Proof of concept
Experton Group AG
Page 71
SaaS
Software as a service
SCADA
Supervisory control and data acquisition
SCM
Supply chain management
SI
System integrator
SLA
Service level agreement
SW
Software
TIA
Totally integrated automation
TMS
Terminal management system
TUM
Technische Universitt Mnchen
USP
Unique selling proposition
VDMA
Verband Deutscher Maschinen- und Anlagenbauer

(Association of German Machine & Plant Engineering
Companies)
Experton Group AG
Page 72
About Experton Group

Experton Group is a leading IT research, advisory and consulting company. The
company has 30 experienced analysts in Europe who support mid-sized and
large organizations with their IT strategic planning and implementation. In
Germany, Experton Group has offices in Munich and Kassel.
More information on our research can be found under:
http://experton-group.de
http://blog.experton-group.de/
https://twitter.com/ExpertonGroup
Contact
Experton Group AG
Carl-Zeiss-Ring 4
D-85737 Ismaning
Tel. +49 89 923331-0
Fax +49 89 923331-11
Experton Group AG
Page 73

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Industrie 4.

Copyright Experton Group, 2015

I4.0 & IoT Lead Advisor, Experton Group AG

Industrie 4.0 / IoT Vendor Benchmark 2016

User Trends ........................................................................ 9

Vendor Trends .................................................................. 15

4. Basis of This Study ....................................................... 19

Methodology and Analysis Design .................................... 19

Selection of Market Categories ......................................... 21

Analysis Design ................................................................ 23

5. IoT Platforms .................................................................. 25

Market Situation ................................................................ 28

6. I4.0/IoT Consulting & System Integration .................... 33

Machine & Plant engineering ............................................ 37

Evaluation of Vendors ....................................................... 38

Evaluation of Vendors ....................................................... 46

Market Situation ................................................................ 51

7. Industrial Big Data Analytics ........................................ 55

Market Situation ................................................................ 58

Industrie 4.0 / IoT Vendor Benchmark 2016

8. Industrial Big Data Visualization .................................. 63

Market Situation ................................................................ 64

9. Authors and Contacts ................................................... 68

Industrie 4.0 / IoT Vendor Benchmark 2016

Evolution of IoT solutions yesterday, today and tomorrow ....... 16

Experton Group Market Insight Quadrant .................................... 19

IoT platforms connect things with applications and user devices 25

Benchmarked IoT platform providers ........................................... 29

I4.0 is driving industrial HPC solutions ......................................... 57

Benchmarked vendors of industrial big data analytics ................. 59

Benchmarked vendors of industrial big data visualization solutions

Industrie 4.0 / IoT Vendor Benchmark 2016

The I4.0/IoT market is still in its infancy. Market segmentation is difficult,

As of today, users are pursuing a bottom-up approach out of their

Solution vendors and system integrators have built up partner

In the future, most vendors will be full-service providers that implement

For the industrial analytics category, a clear division into pure

Industrie 4.0 / IoT Vendor Benchmark 2016

2. Definition of the Topic

Source: Experton Group, 2015

I4.0 & IoT definitions

Industrie 4.0 / IoT Vendor Benchmark 2016

Source: Experton Group AG, 2014

Base: 114 companies

Who is responsible for Industrie 4.0/ (IoT) in your company?

Industrie 4.0 / IoT Vendor Benchmark 2016

Source: Experton Group, 2015

Customer approaches and potential competitive advantages

Industrie 4.0 / IoT Vendor Benchmark 2016

Industrial Value Chain

Source: Experton Group, 2015

Business models are transforming the value chain

Industrie 4.0 / IoT Vendor Benchmark 2016

A maturity model must be able to show long-term developments within individual

Source: Experton Group, 2015

Value creation through increasing connectedness towards integrated

For the second dimension, the increasing connectedness of machines, products

Industrie 4.0 / IoT Vendor Benchmark 2016

Source: Experton Group, 2015

Value creation through increasing connectedness towards integrated

Source: Experton Group, 2015

Value creation through increasing connectedness evolution towards

Industrie 4.0 / IoT Vendor Benchmark 2016