Ashley Lauren Fellows

Education
Drake University, College of Business and Public Administration
Marketing and International Business Double Major
Specializations: Direct & Interactive marketing, Marketing Research, Marketing Management, Sales
Universidad de Mlaga
Spanish Concentration

Overall GPA: 3.61/4.0

Intermediate Proficiency

Professional Experience
Beaverdale Neighborhood Association; Advertising Account Manager

Craft Advertising for a local publication

Work with businesses to understand their branding needs

Principal Financial Group; Campus Recruiting Event Planner Internship

Developed materials to raise awareness for Women in Asset Management Conference

Interviewed and evaluated over 150 applicants to choose 20 to attend conference

Analyzed which social media communication tactics worked best for advertising to this audience

Managed a $31,000 budget for the three events

Principal Financial Group; Marketing and Communications Extended Internship

Developed creative briefs to communicate with designers

Updated 350 marketing materials to meet brand and compliance regulations

Presented various internal and public projects to the Senior Marketing Strategists

Created copy and approved design for 40 Client Conference pieces with a $25,000 budget

Taught Retirement Sales and Service force how to use and market themselves on social media

Created strategies to deliver brands image to distinct target market groups

U.S. District Court for Southern District of Iowa; Clerks Office Intern

Jan. 2016 present

Des Moines, IA
Jan. 2015 Sept. 2015
Des Moines, IA

Jan 2014-Dec. 2014

Des Moines, IA

Aug. 2013Dec. 2013

Student Leadership
Drake University Student Activities Board; Executive BoardDrake Relays Co-Chair

Interviewed, hired, trained and managed two teams of 80+ students

Planned, organized and executed eight events with a $30,000 budget during Drake Relays

Built strong collaborative relationships with students, alumni, Drake Athletics and community

Initiated and negotiated partnerships with Des Moines community businesses

Drake University College of Business and Public Administration Ambassador: Secretary

Plan and administer tours and events for prospective students and parents

Create networking and involvement opportunities to enhance business student's experience

Delta Gamma Vice President of Programming

Create informational, educational, value-based and fun programming for members

Implement chapter policy as a leader for the chapter

Attended national leadership conference about programming & branding through leadership
Order of Omega; Greek Honors Society Vice President

Strengthen relations among the Greek community, rest of campus and the community
Global Leadership Development Studies

Researched and presented findings regarding business practices in Brazil

Analyzed aspects of what makes a global leader

Learned first hand marketing strategies for all income levels

Proficient in MS Office, Excel, PowerPoint, Microsoft Outlook and Prezi

Apr. 2013-Jun 2014

Des Moines, IA

Mar. 2013 present

Des Moines, IA
Nov. 2014-present
Des Moines, IA

Nov. 2014-present
January 2014
Rio de Janeiro, Brazil

Awards

Presidents and/or Deans List 2012-2015

Emerging Leadership Certificate
Principal Financial Group VIP Intern Scholarship Finalist and Winner
Selected for Principal Financial Group Mentor Program
Special Service Award: U.S. District Court for Southern District of Iowa, Clerks Office

Contact Information
Email: ashley.fellows@drake.edu
Cell Phone: (763) 258-3306

Website: ashleyfellowsportfolio.weebly.com
LinkedIn: Ashley L. Fellows
Permanent Address: 18315 30th Place North, Plymouth MN, 55447