Person continues

I can do 15000 rs per squre foot , so I will do it. But if I earn only 15000rs a month
then what will I do. So the point is like five years ago I dont have any choice I will
go to the local market pick up the metal stool or you know. The metal chair and my
house will be ready. But today I dont have a choice so I think what we need to put
in is some kind of historical perspective is simultaneity of this developments. If we
dont look at in totality it will be .. 02.30.33. how they are now working together
and its not as easy as you know ok I reject the use of access, internet is bad or
because there are multiple sides that we in our situation probably picking up some
certain developments certain year after and you know and certain developments
that we are leading in. So I think we need to put this in perspective otherwise we
are resorting still with the ego of the designer in terms of rejection or or accepting
you know. I think that is something that we need to get away from. That is one
observation that I just want to make.
Person x 02.31.19 sameer said that when internet was not assessable and so
there is something the felicol book of ideas. So when we were doing house , when I
was in school , my father had an patient who was a good designer and we had a
carpenter who was a good carpenter. So my dad said lets go to him and lets talk to
him. My carpenter had got a serious of books that we call the book of ideas. And
then we went to the interior designer he also have the same set of books. So that
did not change the fact that we went to the interior designer where he is looking at
it. But I dont think that everyone is looking at the same image as a fact that design
can add value on.
Person x. 02.32.20 , Just one comment, Something about the idea of images and
they are going to be bombarded us and you know she had that image of the gloves
and pinterest c/s v ray. I would say you give your client a counter image because
images can fight image but we would be able to possibly fight it images or strong
images or sketches that you know so you have to get the counter images so for that
pinterest for pinterest , house for house. I think interior designer would probably
have to be empower with this tools as .
Samira Rathod. Thanks a lot, thanks a lot . Take care
Person x. 02.33.08. Sandeep I would like to respond to it you know. Along with
that snehals spiral. One is that you like the counter image basically its a kind of you
know fighting images with a new set of images. May be those images are also
related to more.. [02.33.26] oriented things and you can build slowly. The other
one is that you change the basis for this whole decision. In the sense at least
personally in practice I never faced this problem or I never had this discussion of
aesthetics at all. It never comes up. They assume like we are like doctors solving a
problem and the problem has to out of aesthetics. So we try to discuss this sort of
social basis of the design and we make sure that is within home further and further

and further u know when the process is on. And in the end as soon as you can
devoid of aesthetics thats where you start your work.
Person y : the point is , the real part of that answer is if the aesthetics sucks you will
survive
Person x.02.34.18 its ok.
Person y. No you will survive
Person x: actually that comes back to Bijoys whole performance idea is that, Is the
aesthetic performance solve the social basis of the project. Then it will be a different
problem. It might suck. But its solving that one thing that actually the central and
people think based on that whole idea. Aesthetic actually is the last thing on a mind
and that helps us lease images out completely from our mind in this discussion. One
one actually comes to us with images at all. Actually if they comes we will say no.
its actually lovely to see that people say that we are getting, we did one, our first
residential interior. And they just kind of identify certain things that they need to
grow up and what values that they need to.. Thats we talk about work culture and
the things like that. I am in great hierarchy. This all 60s wala very old ideas and
thing people are not fighting for those and aesthetes become illusion images. I
guess this is a nicer kind of discuss something much more important leave the
image out of the discussion
Samira Rathod. You can also deduct the idea of image were like he said there
might be an image but you look this is what they want. I can give you much more
and when we actually open our experiences which they know. Why the images is in
place and thats why they build trust
Person x. And ya you have not spoken about the image. You are not yours out
there and fight against other one or fighting for something else entirely. So actually
helped us a quite a lot in a kind of you know in arguing things out.
Samira rathod: Snehal
Person m. : [92.36.20]. . Here Tushars so talk about IIID and what happened
with IIID and all that. Its almost aged a rule now I mean one year, years after year
the failure of our institution. Whether its IID , whether it Indian institute of architects
whether its landscape or and there just doesnt seem to be a way to end that
discussion. I have heard it all my life, I am not hearing better during that seems to
be working. And yet we aspire for the domestic position ignore our, without
institution it cant be, whatever the society and if there is no institution then what is
there. But there hasnt been the idea of institutions in the architecture profession or
the interior design profession forever. So what is the average practice one need to
do? We can keep lamenting it is not helping its not getting better

Person n [02.37.34] I think that one idea that got missed, initially there was one
idea of in any trade, something called apprentation that you did or got in to the rest
of the profession. I think that at some level also what that you have pointed out.
That also was a place where a trustee ship of the profession transferred from the
master to the apprentice.
Person y. and what is you going to do , my point is that you know you dont have a
institutional repose to this answer you know the idea of apprentship today when the
trainees come occasionally they want to stay occasionally in training period they
want to do three offices because they think they get a lot of exposure. Earlier they
used feel little shy about it now they are going to do say that I am going to do do 3
months with samira, 3 months with bijoy and three months with you or something
of that kind. So I think that idea is not taking rude and so we are quite helpless. We
keep lamenting, we keep saying institution should get that better. Dont know its
your experience. You have spent a lot of time with IIID. So are you saying give up
Person n. .. [ 02.39.11]The lot of thing that we are saying about is of the fact
that we are not an organized sector where there are no rules. And very body is
practicing the way and the manner in which they can handle things and move on.
We are moving on. So unless and until there is a set of people who get ion to the
idea of sustain long enough.
Person Z ..Murmer [02.39.50] I think in architecture also its massive its may
be 50 years more they will work to provide dehas . but it is not helping anybody so
why are we putting faith in this institutions by saying ok it will work. I think IIA didnt
work .
Peron n I think first off all we should accept that whatever is happening in any
institute level is the reflection of what is happening in the society. It is difficult to
change that and it is not likely to work in our condition in India at a mega level. It
could work in small town smaller groups if it could be but its not going to work
Tushar and myself worked right for last 20years. We have seen the change in social
values and the kind of commitments a trusteeship which was there earlier how it
shifted slowly. This reminds me of one thing ..patel [02.41.08] once when we were
talking in Ahmedabad with some issue he said according to me after 25 , 30 years
institute should be closed because thats the kind of level where it goes and start
decaying . So taking in context with NID but obviously there has to be a parallel
solution which takes after 25years. IID we need to have a larger group in order to
address the issue that individuals cannot address. But how to compliment the
decline of one institute and wake up from that level
Person y: that was a very serious kind of discussion because we have been since
the magazine after that the events we try and we are consciously trying to make an
counter model to this. The institution we feel is a bohamat of resorts it is very heavy
that is not easily killed. Where smaller things can start and die. May be the

trusteeship of the values of the profession are not surely limited to the institution
majorly thats where it starts and where it I supposed to be. A lot of times in the
offices the bondage is changed from being interior based works you know and we
did. And the efficiency based work also. And then you cannot have kids in the office
reading books you know because where are you putting the thing in. so that also
have changed fundamentally. Previously the studio was the place where we learn.
So they are no longer there, now its a place where we perform continue to perform
when you with a studio.
Person Z. the bigger challenge is that nothing is happening at the institute level.
Its percolating down in the professionals. It is affecting the value of profession or
the importance of profession. Thats where it is dangerous. If it was happening
independently were somewhere some people are fighting the position and all those
things. So that is the bigger challenge. It is coming back to degrade the profession.
Another person it was the institution scheme much later. murmur. [02.43.56]
Person. 02.44.02. its completely messed up. Creating a sense of anger. So
I dont think the institutes can be allowed to say. ..
Person see just to give support to what Tushar was Saying. Actually we had an
office a. we used to come from where ever with our own travelling. I dont meet
you. Spends from our pocket for the designer whatever it is and go back. Not only
that if there is anything that extra you need to spend on then you should spend
from your own pocket. Could we have surplus identity? People who are coming from
native with the help of just because there is no taxi they are willing to go back. That
is the kind of shift in values that have taken place. That is what is worried us. I spent
10 lakh rupees from my own pocket and I dont repel or that. But where is this, we
dont need to go back from the airport just because the taxi is not there.
Person.:that is primarily where things like this slightly blinks in Bangalore. This
died because slowly the expectation level from the kind of guy become so much.
They were just seeing the business because they thought we will all meet like this u
knows. But the impact was huge. Like Tambe could do in Bangalore.
Samira Rathod. Can institutions like are basically through and filled with honorary
members who are basically working for the couse and not having any personal
agenda. If you make it a point and say that we do want to collect money and events
that we are doing will not have drinking or party whatever then obviously you
doesnt need the money.
Person : whats happening today
Samira rathod: exactly what I am saying. We are paying it for our self we are not
asking you know.

Person Y. [02.46.40] if that continues to happen .that is what actually how IIT
started. IIt actually reached a part of where even i was a part of.
..[02.46.54] then they are glamorous then you had surplus
money. Aspiring to be a part of that.
Person. M.. . Ithink .[ 02.47.06 ] there is a value to this sort of rereats
that we do and that was exactly what devang was saying and what I was saying
about was the idea of like this just go out u kno that you somehow get transmitting
this ideas and god knows that it is going to make any difference at all, which you
know it may make no difference. May make a little bit of difference. I think thats the
only way you keep pushing this idea and many other things keep happening. You
are not getting that kind of intellectual discourse that kind of intellectual sort of
space from institutions. And you sort of creating those platforms that it might be
seen in some .[ 02.48.01] wrong but none the less. I dont see it and
Person murmer. [02.48.10] both this organizations have manners to retain
that kind of a value system inspite of the fact that the society around is crumbling.
Now I say that IIT crumble because it is the reflection of the society. But how come
these institutions did not crumble. Which means that somewhere they managed to
get that kind of strength and culture which could withstand this kind of attacks of
and it is possible that whyis not possible.what is the diffence to understand the
modulam like I feel that atleast the they took people who started these companies
and remained [02.48.55] ensure that it became in unraid culture you know. Whe
they moves out there is still remains. It will remain for a longer time. Sothose arethe
models that one can look at. I am just going to think that once india is going to be
developed country and only then this scene will happen. But this things have
happened. Even when we are not a developed country.
Samira Rathod.. I think at that level even as offices we kind of inspire and
inculcate that kind of system that value based working is like every drop in the
ocean. The question I was about to ask is what could the institution like ..patel
were close. If they dont work and If we dont want to accept it then I think all of
have to resist them and we dont want to attend and I think that voice have to come
out.
Person : are you talking .. something like that [02.49.59.]
Samira rathod: no it will , its green the whole thing is kind of contrast.
Person.. Who is out there
Samira Rathod. Lot of the IIID functions that I have attended. You come out
feeling whats the wasteis this . this is what the design is abiut this is what
the his is how they are going to conduct themselves. Its really a , I dont
want to use these words . its a kind of vulgour u know. In terms of money

and drink and I have seen belly dancing at the ace tech exhibition and the crowd
puller at stall.
Person . Shahrukh was there
Samira Rathod. Ya .. so
Murmuring background [02.51.03.]
I think .. Model is a nice thing. Also is a faulty model for a long time. Because then
somebody has to foot the bill. What works probably I can say something .
Which is equally rewarding