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  • Brand Awareness and Association Survey Results

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    vivek
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    The document summarizes the results of a survey about brand awareness and association of Horlicks. Key findings include: - 80% of respondents were aware of the Horlicks brand from seeing advertisements - 84% could recognize Horlicks compared to other brands - 100% knew what the Horlicks brand looks like - 87.5% of respondents have used Horlicks before - Respondents strongly associated Horlicks with characteristics like "up to date" and "successful" - 100% felt Horlicks has a clean image

    Original Description:

    brand management

    Original Title

    Evaluation of Brand Awareness and Brand Association of Horlicks - Responses _ SurveyMonkey

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    The document summarizes the results of a survey about brand awareness and association of Horlicks. Key findings include: - 80% of respondents were aware of the Horlicks brand from seeing advertisements - 84% could recognize Horlicks compared to other brands - 100% knew what the Horlicks brand looks like - 87.5% of respondents have used Horlicks before - Respondents strongly associated Horlicks with characteristics like "up to date" and "successful" - 100% felt Horlicks has a clean image

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    155 views5 pages

    Brand Awareness and Association Survey Results

    Uploaded by

    vivek
    The document summarizes the results of a survey about brand awareness and association of Horlicks. Key findings include: - 80% of respondents were aware of the Horlicks brand from seeing advertisements - 84% could recognize Horlicks compared to other brands - 100% knew what the Horlicks brand looks like - 87.5% of respondents have used Horlicks before - Respondents strongly associated Horlicks with characteristics like "up to date" and "successful" - 100% felt Horlicks has a clean image

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    3/15/2016

    EvaluationofbrandawarenessandbrandassociationofhorlicksResponses|SurveyMonkey
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    Evaluationofbrandawarenessandbrand
    associationofhorlicks
    Tweet

    AllPages

    Q1

    Share

    Share

    25 responses
    1.Areyouawarethisparticularbrand
    thatappearedinthesocialsocialmedia/tv
    advertisement/hording.

    1 day(3/15/2016now)
    2 views

    Answered:25 Skipped:0

    yes

    Needinsights?
    SurveyMonkeyhasdozensofexpertly
    designedsurveytemplates.

    no

    SignupFREE

    or Learnmore

    maybe

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90% 100%

    AnswerChoices

    Responses

    yes

    80.00%

    20

    no

    16.00%

    maybe

    4.00%

    Total

    1
    25

    Q2

    1.Icanrecognizethisparticularbrandin
    comparisonwiththeothercompetingbrand
    thatappearedinthesocialsocialmedia/tv
    advertisement/hording.
    Answered:25 Skipped:0

    https://www.surveymonkey.com/results/SMWHKDCVFW/

    1/5

    3/15/2016

    EvaluationofbrandawarenessandbrandassociationofhorlicksResponses|SurveyMonkey

    yes

    No

    Maybe

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90% 100%

    AnswerChoices

    Responses

    yes

    84.00%

    21

    No

    12.00%

    Maybe

    4.00%

    Total

    25

    Q3

    Iknowhowthisparticularbrandlookslike.
    Answered:25 Skipped:0
    20

    16

    12

    0
    Yes

    No

    Maybe

    Bestbrandincategory

    Bestbrandincategory

    Total
    Respondents

    Yes

    100.00%
    18

    18

    No

    100.00%
    1

    Maybe

    100.00%
    6

    Q4

    Haveuusethehorlicks
    Answered:24 Skipped:1

    https://www.surveymonkey.com/results/SMWHKDCVFW/

    2/5

    3/15/2016

    EvaluationofbrandawarenessandbrandassociationofhorlicksResponses|SurveyMonkey

    Yes

    No

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90% 100%

    AnswerChoices

    Responses

    Yes

    87.50%

    21

    No

    12.50%

    Total

    24

    Q5

    1.Whichcharacteristicsoftheparticular
    brandthatappearedinthesocialsocial
    media/tvadvertisement/hordingcometo
    mymindquickly.
    Answered:25 Skipped:0

    Q6

    Icanquicklyrecallsymbolorlogoofthe
    Horlicks.
    Answered:24 Skipped:1

    Yes

    No

    0%

    10%

    20%

    30%

    40%

    50%

    AnswerChoices

    Responses

    Yes

    100.00%

    No

    0.00%

    60%

    70%

    80%

    Total

    90% 100%

    24
    0
    24

    Q7

    1.Howmuchdoyoulikepeoplewhouse
    Horlicks.
    Answered:25 Skipped:0

    https://www.surveymonkey.com/results/SMWHKDCVFW/

    3/5

    3/15/2016

    EvaluationofbrandawarenessandbrandassociationofhorlicksResponses|SurveyMonkey
    Answered:25 Skipped:0

    (nolabel)

    (nolabel)

    Total

    10

    Weighted
    Average

    0.00%
    0

    100.00%
    1

    5.00

    100.00%
    2

    0.00%
    0

    4.00

    50.00%
    1

    50.00%
    1

    4.50

    60.00%
    3

    40.00%
    2

    4.40

    66.67%
    10

    33.33%
    5

    15

    4.33

    Q8

    Whichofthefollowingworddescribethis
    brand
    Answered:25 Skipped:0

    Downtoearth

    Honest

    Uptodate

    Reliable

    Successful

    Upperclass

    Charming

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90% 100%

    AnswerChoices

    Responses

    Downtoearth

    4.00%

    Honest

    16.00%

    Uptodate

    32.00%

    https://www.surveymonkey.com/results/SMWHKDCVFW/

    4/5

    3/15/2016

    EvaluationofbrandawarenessandbrandassociationofhorlicksResponses|SurveyMonkey

    Reliable

    20.00%

    Successful

    28.00%

    Upperclass

    0.00%

    Charming

    0.00%

    Total

    25

    Q9

    Towhatextentdoyoufeelyougrewup
    withHorlicks
    Answered:25 Skipped:0

    Q10

    Thisparticularbrandhasacleanimage
    Answered:25 Skipped:0

    Yes

    No

    0%

    10%

    20%

    30%

    40%

    50%

    AnswerChoices

    Responses

    Yes

    100.00%

    No

    0.00%

    60%

    70%

    80%

    90% 100%

    25
    0

    Total

    25

    Poweredby

    Checkoutoursamplesurveysandcreateyourownnow!

    https://www.surveymonkey.com/results/SMWHKDCVFW/

    5/5

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