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Course : Conversation (1602CON03)

online.uwin.ac.id
Bachelor in Economics (S.E): Manajemen

UWIN eLearning Program

Session Topic: Markets, Products & Brands


Course: Conversation
By Diki Saputra, S.S, M.Pd

Content

Part 1

Marketing

Part 2

Product

Part 3

Brands

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Part1: Marketing

Marketing: Definition

What is Marketing ?

Watch the
video &
find the
meaning.

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Marketing: Definition (Cont.)

Watch the video &


Take note

Marketing is the process of ...

..?..

..?..

..?..

..?..

..?..

Ideas, goods & services in order to satisfy


customer needs
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Marketing: 4 Ps

Watch the video &


Fill in the blank

What are the 4 Ps ?

P ___ n

P____ e
P_____e
P____t

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Sometimes the 5th P is


added:
Packaging
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Marketing: Exercise 1

Match the 4 Ps
The 4 Ps
1)
2)
3)
4)

P ________ t
P ________ e
P ________ e
P ________ n

Description

Deciding
a. How product will be,
supported with advertising,
special activities.
b. What to sell.
c. What prices to charge.
d. How it will be distributed &
where people will buy it.

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Marketing: Exercise 2

Watch the video &


Fill in the blank

Find the Terms Out


Terms
1)
2)
3)
4)

To market
Marketer or marketeer
Marketing mix
Market orientation

Description
a.
b.

Someone who works in this area


The activities that you have,
to combine successfully
in order to sell.

c. The fact that everything,


they do is designed to meet
the needs of the market.

d. To make a plan,
based on this combination &
put it into action.
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Marketing: Market

Market
driven

Market
orientation

Marketled/market
oriented

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Marketing: Exercise 3

Match column A with column B


Column A

Column B

1) Farms are now more marketoriented...


2) Since the 1980s,
Britain has had a much more
market-led...

a. Such as Microsoft & Sony, are


in several markets at once.

3) Many market-led growth


businesses...
4) Lack of investment & market
orientation...
5) American TV is a marketdriven industry...

c. Led to falling sales & profits.

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b. And the audience decides the


direction it takes.

d. And less dependent on


government money.
e. Approach to economics.
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Part2: Product

Product: Definition

What is a Product ?

Something
.....................

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Watch the video &


Fill in the blank

Something made to be
.....................

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...............

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Product: Exercise

Watch the video &


Fill in the blank

Find the Terms Out

1.....

Something that is made

2.....

A country or company that


produces something

3.....

A company that
manufactures something

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Product: Goods

GOODS,
can refer to the materials &
components used to make
products or
the products that are made

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Product: Types of Goods

Watch the video &


Fill in the blank

1.....?

Consumer goods that last a long time,


e.g. Car, washing machine

2.....?

Consumer goods such as food products


that sell quickly

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Product: Types of Goods (Cont.)

Determine the type of goods of each of these products

No

Products

Microwave ovens

Cotton

Cars

Hamburgers

Soap powder

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Picture

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Part3: Brands

Brands: About

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Brands: Exercise

Find the meanings out


Watch the video &
Take note

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1. A name given by a company to its


products so they can easily be
recognized.
2. How much people recognize a brand.
3. The ideas people have about a brand.
4. Creating a brands & keeping them in
customers mind through advertising.
5. People think of it in a particular way in
relation to other brands.
6. A product with the retailers own name.
7. Products that have no brand name.
8. Person that analyzes & plans on how that
brand is perceived in the market.
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Brands: Exercise (Cont.)

Fill in the blanks with suitable Brand Vocabulary


My names Tomas. Im Portuguese, &
Ive been (1)________ for Woof dog food for the whole of Portugal &
Spain since I left business school last summer.
The Woof (2) _______ is owned by a big international group.
The market per food in Portugal & Spain is growing very fast, as more &
more people own dogs & cats, &
were trying to increase (3) _______ of Woof through TV
advertisements & hoardings in the street.
Research shows that people have very positive ideas about it; it has a
very positive (4) ________ .
But the supermarkets have their (5) _______ dog food, usually sold
cheaper than our product, which is problem.
There are even (6) _______ sold just under the name dog food.
We have to persuade people that its worth paying a bit more
for a (7) __________ product like Woof, which is far better, of
course.
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Brands: Work in a Group

Work in a group: Over to you


1. Do you know any products with strong
brand images?
2. Explain & give the examples

a. What are the advantages & disadvantages,


of brand name products,
own brands & generics ?
Advantage

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Disadvantage

b. Which do you prefer to buy ?

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Course : Conversation (1602CON03)

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