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Bachelor in Economics (S.E): Manajemen
Content
Part 1
Marketing
Part 2
Product
Part 3
Brands
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Part1: Marketing
Marketing: Definition
What is Marketing ?
Watch the
video &
find the
meaning.
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..?..
..?..
..?..
..?..
..?..
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Marketing: 4 Ps
P ___ n
P____ e
P_____e
P____t
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Marketing: Exercise 1
Match the 4 Ps
The 4 Ps
1)
2)
3)
4)
P ________ t
P ________ e
P ________ e
P ________ n
Description
Deciding
a. How product will be,
supported with advertising,
special activities.
b. What to sell.
c. What prices to charge.
d. How it will be distributed &
where people will buy it.
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Marketing: Exercise 2
To market
Marketer or marketeer
Marketing mix
Market orientation
Description
a.
b.
d. To make a plan,
based on this combination &
put it into action.
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Marketing: Market
Market
driven
Market
orientation
Marketled/market
oriented
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Marketing: Exercise 3
Column B
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Part2: Product
Product: Definition
What is a Product ?
Something
.....................
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Something made to be
.....................
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Product: Exercise
1.....
2.....
3.....
A company that
manufactures something
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Product: Goods
GOODS,
can refer to the materials &
components used to make
products or
the products that are made
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1.....?
2.....?
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No
Products
Microwave ovens
Cotton
Cars
Hamburgers
Soap powder
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Picture
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Part3: Brands
Brands: About
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Brands: Exercise
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Disadvantage
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