Professional Documents
Culture Documents
Hypnotic
Language
Handbook
Dr. Steve G. Jones
Table of Contents
Chapter 1:
Introduction
How can you become a master of influence by simply changing how you talk
to people?
The twin skills of persuasion and influence are perhaps the most
powerful talents that any person can master because the main
purpose of human communication is to create change in people.
When people hear the word communication they often think of a
simple, two-way process where two or more individuals exchange
ideas. What many people dont realize is that communication is
molded by intention and human intention has always been driven by
the desire to create change in how people think and act.
Think about it: can you think of any form of communication that
doesnt have any intention behind it?
The intention to create change extends to every moment a human
being decides to communicate something verbally, vocally or even
physically to another person. When a mother strokes the belly of a
colicky baby, she is trying to influence her infant to stop crying. She
attempts this by providing comfort through touch.
When an aspiring politician addresses thousands of voters in a public
assembly, he does so with much passion and even anger at
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T h e re s n o t h i n g w ro n g w i t h e x p e r i m e n t a t i o n . I n f a c t ,
experimentation is actually the only way that you can find out if a
theory works or not, if it has not been tested before. However,
without a proper protocol to follow, an experiment can go awry even
if the theory behind it is sound.
Enter hypnosis: the previously Unnamed Element X that has
been eluding practitioners of influence Until now.
Hypnosis is a powerful game-changer in the world of influence, for
the simple reason that only a few people know how to properly
apply the techniques of hypnosis to ordinary conversations!
Imagine being able to effortlessly create the perfect atmosphere for
persuasion whenever you talk to someone. Visualize a deeper and
wider horizon of opportunities when you set out to interact with
others, for whatever ethical purposes you may have in mind.
Masters of influence have actually been using hypnotic techniques
since time immemorial, but they didnt know that they were
actually hypnotizing people.
Only when clinical hypnosis was accepted by the mainstream
medical establishment some decades ago did the experts realize the
strong, parallel currents between the psychology of influence and the
active techniques used by hypnotherapists to achieve beneficial
outcomes for their clients.
This book revolutionizes the subtle art of persuasion by integrating
a systematic, hypnotic formula into day-to-day social interactions.
The world knows that hypnosis is a powerful tool but this book
answers the vital question: how do you use hypnosis to influence
others?
IMPORTANT NOTE:
Your education as a master of hypnotic influence needs to be
progressive so you will be armed with numerous tools for every
possible scenario.
Before I show you the secret formula for hypnotic success, I have to
remind every reader that in order to get ideal results with hypnotic
language patterns, you need to use them dynamically.
Here are some guidelines that will help you accomplish this:
1. Be Selective Select a pattern that is applicable to the person and
situation. Dont expect good results if you use patterns randomly,
without thinking of the potential responses of your subject.
Additionally, some patterns are better suited for informal
situations (e.g. day-to-day conversations).
If you are interacting with someone with a higher social status (like
your boss) in a formal situation, you may be viewed in a negative
light if you use a hypnotic language pattern that assumes that the
subject has already agreed with you.
What you should assume is your subject is scrutinizing your
technique/s! Be subtle when applying any of the patterns contained
in this book!
2. Be Adaptable Individuals who have mastered the fine art of
persuasion know that even the best-laid plans can turn out to be
blanks. Since you have many tools at your disposal (the hypnotic
language patterns), you can avoid this scenario by changing your
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tactics and recalibrating your approach when you observe that your
subject is not responding to what youre saying.
Some people are just naturally resistant and it takes a while for
their minds to accept new ideas or to agree with people.
You may have to use a specific pattern or combine several patterns to
overcome the mental resistance of some people. Again, you will only
be able to accomplish this if you have numerous tools under your
belt thus, there truly is a need to continue studying hypnotic
persuasion.
3. Keep Practicing It is very common for people to feel that
somethings not right when they apply hypnotic language patterns
for the first time. This feeling often manifests when a pattern is
applied mechanically, without any strategy or formula supporting its
use.
Dont worry you will be able to overcome your anxieties by simply
practicing these patterns as often as you can. Practice them at home
or at work and as you do, dont forget to take note of how people
actually respond to you! Learn from bad attempts and celebrate your
successes. Keep yourself motivated and keep moving forward!
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Chapter 2: The
Switch
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How can you gain the trust of your subjects, so that they will believe and
follow you?
My method of influencing and persuading subjects is a combination
of linguistics, clinical hypnotherapy and social psychology. These
three powerful elements come together in a singular formula that
makes the application of hypnosis easier and more systematic.
I call my unified method The Hypnotic Language Formula.
The Hypnotic Language Formula
The Hypnotic Language Formula is divided into six steps. Ideally, these
steps should be performed in proper sequence so you can achieve
maximum impact on your subject.
These six steps are:
1. The Switch
2. Hyper-Awareness
3. Circuit Shock
4. The Hypnotic Stake
5. Stoking the Fires of Desire
6. Sealing the Gates
The current chapter will shine a light on the first step of the Hypnotic
Language Formula which is The Switch. The first step in establishing
control and influence in a conversation is to gain the subjects trust
and to appear as his natural leader. People have a tendency to
gravitate toward others who know how to lead. Why? Because we
have a strong herd instinct which is also present in many other
mammalian species.
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Mental Lenses
What are mental lenses?
When you interact with another person, two contending perspectives
come into play: the subjects perception of you and how you want to
be seen by your subject.
These two images of yourself are not always congruent or aligned.
The reason for this is that people tend to view the world on their own
terms. The conscious mind utilizes different tools to protect itself
from potentially risky people and ideas.
Yes the brain knows that some ideas can be downright
dangerous!
The parts of the brain that deals with processing memories and
making decisions must be protected by the conscious mind.
Otherwise, anyone can just walk in and influence people to do things
that they shouldnt be doing in the first place.
One of the major tools that the conscious mind uses to protect the
entirety of the human mind is the mental lens.
Mental lenses allow people to make automatic judgments about
other people and situations that occur in day to day life. These
automatic judgments are made almost instantly because our brains
are extremely efficient in using old experiences and memories to
evaluate present experiences and situations.
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4. To erase any obvious dissimilarities you may have with the person
youre interacting with.
5. To transform yourself into a leader that your subject would want to
follow.
Hypnotic Language Patterns for The Switch
Switch Pattern 1: You Know Me and Youre Safe with Me
An obvious obstacle to persuasion is the feeling that you dont know
someone well enough to trust what hes saying. This is a major
obstacle in persuasion and we can take a leaf off the hypnotherapists
book in order to solve this common problem.
Pattern of Reassurance
Hypnotherapists have a unique way of integrating with clients for
the first time. Hypnotherapists commonly use the themes of
reassurance and safety to establish rapport with new clients.
Heres a simple pattern of reassurance that will help put someone at
ease:
Hello there. I am happy to have you here. Today is your first day at work. Is
this the first time that youve worked in a store? If yes, then thats great, you
will learn more by working with me and with other employees. If no, then
thats great too because I love teaching new employees so that they would
perform as well as the others. Welcome to your new workplace!
Lets analyze the pattern. The pattern of reassurance utilizes a chain
of positive statements starting with a welcoming declaration
followed by a question. The question is not really a question, but
rather a lead-in for the subject. The twist to this pattern is what
follows after the yes and no.
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You will notice that there is almost no difference between the yes
and no statements. Both statements are stated in the positive and
further deepen the affirmative nature of exchange. The final
statement is a mirror or repetition of the first statement which is a
direct greeting or welcome.
This type of hypnotic language pattern is effective because it
instantly dissolves internal resistance by associating positivity to a
situation that may have negative consequences in the future.
Normally, when a new employee has little or no experience in a
workplace, some type of negative consequence follows. This is the
main reason why it was necessary to mention that it didnt matter if
the new worker was familiar with store work or not, because there
will be someone there who will be willing to help out the new
employee.
By modifying the language pattern, the negative consequence is
transformed into a positive opportunity (i.e. opportunity to learn).
Switch Pattern 2: Can You See What I See?
A good friend of mine, a high school teacher, once told me of his
difficulties in teaching new materials to his students. He has been
teaching chemistry for several years now and every year, he says, it
becomes harder and harder to make new students understand the
essential concepts of science.
Right then and there I had a proposition for him: why not make
them see what you see? He was intrigued by the idea and he asked
me how to do that exactly.
I told him how it can be done and after a few weeks, he returned to
me and reported excitedly that his students have become more
engaged and animated during discussions.
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Statements:
I know youve been smoking for as long as you can remember and you feel
depressed that you have to give it up and youre also thinking of ignoring
your doctors medical advice because of what you feel right now. I want you
to know that you can give up smoking cigarettes because your health is
wonderful and valuable to you. You can give up smoking because there are
tons of other activities that will make smoking an obsolete routine. Now
imagine that youve already quit smoking. Imagine that youre happily
doing new activities and you feel great about yourself. What do you think
was the process that helped you quit your habit in the first place?
Analysis:
The monologue youve just read contains all the elements of the
Empathy to Action Pattern.
Context + Empathy + Positive Statements + Reframing
Lets break down each element of the Empathy to Action Pattern:
1. CONTEXT Reestablishing the context of the conversation allows
the influencer to avoid common rebuttals such as you dont know
anything about me or you dont know what Im going through. By
repeating details that both parties already know, the speaker is
essentially communicating that he is aware of whats happening and
by virtue of this knowledge, he can lead the subject to a more
favorable situation.
2. EMPATHY Empathizing with your subject not only reassures
him that you understand what he is going through but also
subconsciously enhances similarity between two distinct individuals.
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The second and third reframing statements utilized an outcomebased approach to switching the subjects lens.
Instead of repeating the main message which is to simply stop
smoking, the speaker encouraged the subject to visualize the desired
outcome (a future time where the subject has already stopped
smoking) and work backward from that point in the future. This
reframing technique allowed the subject to focus on another angle
while formulating solutions to his own problem.
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Chapter 3: HyperAwareness
How can you induce powerful hypnotic trances while engaging people in
day-to-day conversations?
In clinical hypnotherapy, the subject of the hypnosis session must be
put under a deep trance before therapy can begin. As you may
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Hyper-Awareness Patterns
Induction Pattern 1: Let Me Shock and Surprise You
Shock Pattern
The Shock Pattern is actually very simple compared to the more ornate
patterns that we discussed in the previous chapter. You see, the goal
of Hyper-Awareness is to capture your subjects attention and
encourage him to focus on you and your message alone.
Hypnotic induction is not equivalent to the message itself!
When you induce a hypnotic trance, youre preparing the way for the
suggestion or message. It sounds simple right? It does Until you
realize that the person youre talking to is preoccupied with
something else. Trance states, big and small, can occur in a series and
people can jump from one trance state to another state with very
minimal effort.
Why? Because entering a trance state is just one of the many
wonderful skills of the human mind. Theres nothing remarkable
about experiencing hypnosis because the brain was designed to enter
this state repeatedly, depending on the situation!
Self-hypnosis is the brains way of ensuring that you wont miss
the vital details of important events that transpire in your life.
This is the main reason why hypnotic induction is so important to
The Hypnotic Language Formula. You cant accomplish anything if your
subject isnt in a state of hyper-awareness. Your hypnotic suggestions,
the very message that youre trying to deliver, will fall on unfertile
grounds of the conscious mind if you try to transplant them before a
hypnotic trance is induced.
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Analysis:
1. CONTEXT Establishing the context of the conversation reels in
the subjects attention for the first time. By restating whats already
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This computer right here is capable of entering that massive Web and so
much more!
These two sentences contain bits and pieces of the thought
interruption but at the same time, they provide factual information
about the object of the conversation, which in this case is the
computer that the salesman is trying to sell to the customer.
4. DIALOGUE NORMALIZATION Normalization is necessary to
evade the subjects conscious filters. If you dont normalize the
thought pattern youre using, your subject may begin rejecting your
ideas outright because you sound unusual or strange.
The transition to normal dialogue must be carried out immediately
once youve induced hyper-awareness in your subject.
The moment you return to normal dialogue, you will notice that your
subject will be more engaged in the conversation and he will also be
more interested in what you have to say. Why? Because you were
able to break down the previous trance that was standing in the way
of your success!
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Analysis:
The first two statements follow the basic Psychic Pattern while
statements 3 & 4 follow extended formula. Both formulas are
effective but if your subject doesnt respond immediately to the
simpler pattern, using additional supporting statements can help
induce hypnosis.
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Notice that these statements dont make any sense if you read them
closely.
Theyre not supposed to make any sense! Again, the ambiguity or
vagueness is what makes them efficient in inducing hypnotic trance
states. Because they dont make sense the subjects mind cant help
but focus on the statement and the speaker. This induces an
immediate hypnotic trance Perfect for persuasion!
Induction Pattern 3: Do You Remember That Memory You
Forgot?
Memory Invention Pattern
The Memory Invention Pattern is a hypnotic device that invents
memories for the subject it jogs and jars the subjects memory banks
in a very specific manner. Three things can happen whenever you use
this hypnotic language pattern:
1. Your subject will remember an actual lived experience from his
past.
2. Your subject will tie together fragments of past experiences to
create a new memory based on the requirements of your statement.
3. Your subject will create a completely new memory in his
imagination and his mind will accept it as a true memory of a lived
experience.
This pattern is useful because it achieves three things for the
speaker-influencer:
1. It reduces resistance because the subject will be using his own
memories and imagination.
2. It creates harmony between the speaker and subject.
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Analysis:
The three examples I gave you represent three different situations, all
involving some form of conflict. As you can plainly see, the Memory
Invention Pattern is a good option for inducing hypnotic trances and
refocusing the subject when he is in a negative trance (e.g. when a
person is consumed with intense emotions).
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Like other patterns weve studied so far, this pattern requires the
use of proper context (if you havent reestablished it prior to using
the pattern).
The use of context minimizes resistance as it creates a direct
connection with the subject, regardless of the subjects position
regarding the issue at hand. Harmony and similarity are two very
important concepts that must never be left out in any step in The
Hypnotic Language Formula.
The memory questions are given right after the declaration and
establishment of context to ensure that the speaker is still somehow
aligned to the subjects current mindset before he attempts to jog the
persons memory.
Individual subjects will provide distinct responses to the Memory
Invention Pattern. Your attempt is a success if the subject makes an
effort to recall a memory that you are trying to shake from his
mind. It doesnt matter if the memory that your subject recalls is
vague or fragmented.
What is more important is that you are able to induce hypnosis while
establishing a strong connection with your subjects subconscious
mind. At the moment of recollection or invention of a new memory,
the conscious minds defenses will be disabled, too.
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Now I want you to hold that feeling tightly Now slowly tune out the old
scene in your memory.
As the old scene fades away, bring yourself to the present, where you are
attempting to learn a new skill.
Slowly, slowly build the picture. Add some color here and there. Add some
lines up and down. Now youre ready to put yourself at the center of the
action. Now youre ready to be successful!
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Chapter 4: Circuit
Shock
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From the summary youve just read, its easy to see that the two
halves of the mind are actually dependent on each other.
The conscious mind takes care of the day-to-day functions necessary
to live a normal life while the subconscious mind lends its creativity
to conscious tasks such as deriving solutions to problems.
A persons waking consciousness is protective of the subconscious
mind because the latter has the ability to create essential changes to the
conscious mind. These changes tend to happen slowly over time but
once the changes take place, they become permanent unless a more
powerful idea comes along to influence the subconscious mind once
again.
If the conscious mind allows potentially dangerous ideas to reach
the fertile subconscious, things can go downhill fast.
You only need to look at the nightly news to see people doing things
that they shouldnt be doing. Unless a person is suffering from some
form of mental disturbance or substance abuse, many of the illegal
and harmful activities being reported on the news are the result of
negative mental conditioning.
Mental conditioning begins in childhood and the ideas introduced
early in life often crystallize during adulthood. Whats true and
acceptable varies from person to person.
In short, whats true and acceptable to me may not be completely
true or acceptable to you.
Truth on the other hand is determined by societal norms and is
maintained by the status quo. But despite the presence of the status
quo, people still have their own sub-variations of whats acceptable
and true.
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R: Honey, I know that youre very tired from work but this is the only time
we can really talk about our first big vacation.
S: I told you already, Im not ready to fly to Asia. Its too dangerous. And
what about our bills, we have so many. Cant this wait a little longer?
R: I agree that we have a lot of debts and we cant really settle them all
right now, no matter how hard we try. But do you think that you deserve a
vacation?
S: Yes yes, wait, where is this going? ---
R: Just stay with me please. So first things first, do you honestly feel that a
vacation would do you some good?
S: Of course it would. Everyone needs a vacation every now and then. My
parents used to escape to the South of France when I was a teenager. They
said the rustic countryside there did them a lot of good.
R: Nice! How about me, do you think with my new work, some off time
would do me some good?
S: Haha, itll help grow some of your hair back, so sure!
R: Ouch. Okay well thats what Ive been really thinking about. Asia has so
many great tourist spots. Vietnam, Thailand, Philippines. Its like a slice
of paradise there.
S: Ive seen the photos and its warm there, thats a plus
R: Do you think movie night will ever be as relaxing as flying somewhere, I
mean I wouldnt know because I havent really travelled abroad for a
vacation.
S: I suppose its different. Were at home, were relaxed but sometimes I feel
that these four walls are stressful.
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Heres an example of how you can use this pattern easily to convince
the subject that your idea or message has actually been aligned with
the subjects own ideas.
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Dad: Im not sure about you going out with your friends at night. Its not
very safe nowadays. I wouldnt know what to do if something bad happened
to you.
Daughter: I hear you dad, youre concerned with my safety and I am too.
And I think I will be much safer going out with my friends so there will be
more of us and I can call you ASAP if something goes wrong. It will only be
for a few hours and we will be 15 minutes away.
The feedback in this scenario is the raw information given by the
father to his daughter. The Camouflage Pattern is meant to be applied
immediately after a refusal, rebuttal or outright rejection of a message
or idea. It will only function if you can use your subjects own angle
to your advantage.
When the daughter heard that his father doesnt want her to go, she
immediately acknowledges the validity of her fathers statements
and restates it, making only minor changes during the restatement.
This defuses the situation instantly and makes the father more open
to a real dialogue. At this point in time the subject (dad) is no longer
defensive because he has heard the very words that he wanted to
hear.
The critical period occurs when the daughter attempts to shift her
fathers perspective by camouflaging her message and intention:
shes concerned about her safety too and therefore, being with many
friends is a way of ensuring it.
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Chapter 5: The
Hypnotic Stake
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If you have been reading this book from the beginning, youve
probably already learned the following:
1. TRUST Your subject trusts you well enough and also recognizes
that you are a natural leader. His perspective of the dialogue has
shifted because you have modified his mental lenses, too.
2. HYPNOSIS You have induced hyper-awareness in your subject
and he is now more focused and aware of you and your message.
3. AGREEMENT By working around your subjects conscious
filters, you are now ready to drive your message into his
subconscious mind, where affirmative action is the order of the day.
If youve been practicing the patterns and skills weve been
discussing so far, I can assure you that you have already achieved
much in terms of persuasion and influence.
Being able to systematically utilize an array of hypnotic language
patterns is a very rare skill and you are now a member of the elite
group of influencers who have effectively melded hypnosis and
influence in one killer formula.
All that is left now is to construct and implant your HYPNOTIC
SUGGESTIONS.
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Hypnotic Suggestion
Is communicated regardless of
the subjects trance state.
Must be consciously
remembered by the subject.
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***
If youve successfully accomplished the previous steps that have been
outlined in The Hypnotic Language Pattern, you are indeed ready to
craft your own hypnotic suggestions. The following hypnotic
language patterns will help you create effective messages that can be
driven straight into the heart of the subjects unconscious mind.
Important Note: Some of these hypnotic language patterns are
specifically designed to facilitate the entry of a more direct
suggestion. If passing through a subjects conscious filters is like
running through a minefield, some special patterns are like tanks that
can run over these conscious filters easily!
Stake Pattern 1: You Feel Like Doing Something
Stake Pattern 1 utilizes incomplete or lost statements that deepen
the subjects hypnotic state. Lost statements are naturally
ambiguous and by virtue of their ambiguity they help speakers
implant more direct suggestions by shifting the subjects focus.
The variations you will see in this section all utilize the same concept
of lost statements and are geared towards eliciting a favorable
response to a suggested action.
Breadcrumbs Pattern
Do you remember the fairytale Hansel and Gretel?
The boy Hansel uses breadcrumbs as markers in case they got lost in
the woods. You can do your subject a favor during a conversation
so he eventually comes to a conclusion that is favorable to you. You
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As you listened to me a while ago, you realized that this is exactly the
solution that your company needs.
As you watched me demonstrate this new computer, you saw that it is
what you want for your home office.
As your mother cried in front of you, you wanted to ease her pain so you
will apologize when you see her again, right?
Stake Pattern 2: You See Things Differently
Stake Pattern 2 is a general pattern that helps you shift the subjects
perspective any time during the dialogue. The general pattern makes
use of the following elements:
Context + Observable & Indisputable Fact/s + Reframing
To make our discussion even more exciting and useful, Im going to
share with you the variations of Stake Pattern 2 as well.
Its important that you know not only the general patterns but also
their different variations so you have plenty of options when youre
practicing your hypnotic influencing skills in the real world.
Direct Consequence Pattern
The Direct Consequence Pattern is considered an ideal reframing
pattern because it elicits subconscious agreement while actively
shifting your subject to a completely new point of view a point of
view that comes directly from the speaker.
The formula of this pattern is:
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parent because you continue working and striving for the family despite the
clutter at home.
Train Ride Pattern
The Train Ride Pattern utilizes extended storytelling to infuse a
seemingly neutral statement with a hypnotic suggestion.
The addition of the hypnotic suggestion in the end helps in reframing
and also deepens the subjects trance state because of the ambiguous
relationship between the first part of the statement and the second
part.
The Train Ride Pattern is similar to the Direct Consequence Pattern in
form but not in content. The Direct Consequence Pattern aims to create
a natural cause-and-effect linkage between two distinct ideas.
The Train Ride Pattern is often used to suggest a desirable outcome or
action but the hypnotic suggestion is a hidden meaning embedded
in the story. Cue words such as choose, act, think, create, etc.
are used to subconsciously condition the subject.
The Train Ride Pattern is composed of the following elements:
Context + Main Story + Reframing Sentences
Essentially what you should do is to take a story, relay it to your
subject and use specific cue words to influence the subjects train of
thought.
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Chapter 6: Stoking
the Fires of Desire
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What can you do to make your subject want to agree with you?
To many practitioners of influence, the persuasion process stops
when you are finally able to implant the suggestion in the subjects
mind. People usually just wait for a favorable response when the
message has finally been communicated. The Hypnotic Language
Formula is different in this respect because at this point in time, your
job is still far from over.
There are two more steps that you need to complete before we can
deem our attempts at influencing someone a success. The fifth step in
The Hypnotic Language Formula is stoking the fires of desire.
Desire is one of the strongest and most primal urges that humans
have to contend with. The urge to acquire or become part of
something is so strong that once a person develops it, both the
conscious and subconscious halves of the human mind work
overtime to make it happen.
Thats why its never enough to simply shock a persons logic circuits
and implant a hypnotic suggestion. Your subject must also want to
agree with the entirety of your message. This is one more layer of
protection against the erasure or rejection of your message.
Luckily, there are hypnotic language patterns that can be used to
trigger desire in a subject.
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And now youre standing there, looking at the car and thinking is this my
next car? Feel the smooth, beautiful black leather my friend and tell me that
it isnt a dream car!
Analysis:
The sample monologue revolves around a guy trying to sell his car to
his friend. After reestablishing the context of the conversation to
ensure rapport with the subject, the speaker proceeds to describe in
very intense terms the best features of his second hand car.
He uses words like looks, feels and smells to trigger specific
regions in the subjects mind that are associated with these senses.
This is a classic example of priming the pump or preparing the
subject to accept more hypnotic statements.
The speaker then invites the subject to put himself into the
visualization so that he can experience in his mind the freedom and
enjoyment that comes with buying the car.
The speaker in this monologue doesnt just sell the car as a physical
object, he reframes the subjects perception by selling the experience of
owning and driving the car.
Toward the end of the monologue, the speaker drops a line about no
major issues and proceeds to invite the subject once again into an
immersive visualization.
Due to the volume of the visualizations, the subject is lost in his own
imagination and because the visualizations were carefully guided,
only the best and most positive aspects of the car and the experience
of owning it were transplanted directly into the subjects
subconscious mind.
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Ideal Transformation: But please keep in mind that our product comes
with lifetime warranty and a free gift worth $20!
Feedback: But what else can I get for free?
Recalibration: Right now the company is offering discounts if you sign
up on their website. You might want to check that out as well.
Desire Pattern 3: This is What You Really Need
Future Life Pattern
Sometimes, your subject would be unable to see the benefit of
agreeing with your proposal at the present time.
In order to work around this obstacle, you need to present your
subject with a problem that your idea/proposal solves and you have
to reframe the situation so that he will be able to see how your idea/
proposal solves a problem that can manifest in a future time.
The formula for this pattern is:
Context + Subject Feedback + Future Problem + Future Solution
Heres a sample dialogue that makes use of the Future Life Pattern:
Context: Sandra is trying to convince her husband Richard to start
exercising. Richard doesnt want to and Sandra is on the verge of
giving up.
Dialogue:
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S: Babe, I know that youre tired from work but we really have to talk about
your weight problem.
R: I dont have a weight problem. My doctor says that my weight is fine.
S: I agree that you said that but let me explain, youre slowly increasing
your risk for stroke and heart attack. And your labs show that youre prediabetic. We have to do something soon to solve your health issues.
R: Im already working on it. The doctor prescribed pills. I have 3 new pills
this month.
S: And did you see what they are for? Theyre for cholesterol, blood sugar
and your blood pressure. Richard, youre becoming sicker and sicker every
year.
R: So what do you propose I do?
S: Well the doctor did mention exercise ---
R: No way. Im too old for that. Im almost 45 years old, Sandra. I feel like
a hunched grandpa.
S: Oh hon, youre still young. Youre just 45 years old, same as me.
R: What if I dont want to exercise?
S: But what if youre 55 and struggling in a hospital bed because of
a heart attack?
R: Hey, dont be so mean.
S: Tell me Richard, what do we do then? What do I do?
R: So I have to exercise huh?
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S: Imagine yourself ten years from now. With all your health
problems. What can we do about them?
R: I guess youre right. I dont know where to start.
S: Ill take care of the details. I just need you to promise that you will take
your weight loss seriously. Thats all.
R: Thank you dear. I will.
Analysis:
The dialogue between Sandra and Richard began with establishing
the context of the interaction, followed by clearly resistant feedback
from the subject, Richard. Notice that at several points, the subject
attempted to push away the influencer by using hostile statements
such as So what do you propose I do?
The influencer maintained her stance and did not contest the subjects
perspective directly. What she did do is provide fresh insight every
time it was her time to speak. Notice that Sandras approach is actioncentered and focused on the subject closely. Sandra actually used
guided storytelling to get her points across.
When it was time, Sandra was able to integrate the future problem
and indirectly associated exercise and weight loss with the future
solution, which is actually the proposal she is offering at the present
time. By shifting the subjects perspective, she was able to defuse the
subjects defensiveness as the reframing temporarily slowed down
the subjects conscious filters.
Sandra also allowed Richard to come to his own conclusions because
its easy to gain someones approval if they fill in the blanks on
their own.
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Chapter 7: Sealing
the Gates
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Thats why you need to make sure that your subject is fully immersed
in a hypnotic trance before you set the actual subconscious trigger.
Because if you dont, there is a possibility that this pattern may not
work as effectively as it should.
Examples:
Now that you know more about secondhand cars and what you should look
out for, every time you see a nice car youll remember our shop right? Give
us a call soon!
We always miss you when youre off to college. I know that pumpkin pie is
your favorite snack so when you smell it anywhere I want you to remember
that were always happily waiting for a text or call from you.
Analysis:
Like other hypnotic patterns, the elements of the Subconscious Trigger
Pattern can be used interchangeably. As long as youve properly
induced hypnosis in your subject, you can switch around the order of
the direct address and the placement of the actual trigger and
suggested action.
The only strict rule when applying this particular pattern is to always
create a strong association before setting the action that the subject
will perform when the trigger or stimulus is present.
Since the Subconscious Trigger Pattern is a post-hypnotic technique,
you should make your final hypnotic suggestion count. If possible,
make your final hypnotic suggestion more direct so that the subject
will know exactly what to do when the trigger stimulus is present.
The Challenge Pattern
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The Challenge Pattern is all about reversing the previous roles that the
subject and influencer have played since the beginning of the
interaction.
You may have noticed that from the first step in The Hypnotic
Language Formula I have reminded you repeatedly not to directly
oppose your subject in any way, because theres a chance that your
actual message might be rejected.
When an interaction is about to end, the situation shifts and the
hypnotist-influencer gains more freedom in terms of challenging the
subjects idea.
The Challenge Pattern is an advanced hypnotic language pattern
that invokes the subjects ideals, beliefs and values.
When a persons core belief system is challenged, he becomes more
energized and if you state things properly, he just might respond in a
beneficial manner.
The Challenge Pattern directly associates your idea or proposal with a
belief or value that you were able to learn during the actual
conversation. When this new connection is made, you challenge your
subject to live up to his own belief or value by accepting and acting
upon your idea or proposal.
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for him in a way that doesnt make it appear that you want him to be
indebted to you.
Thats why you have to reestablish the context first, to make sure that
youre both on the same page, before creating the logical premise
that would make it appear that your action would be the logical and
decent thing to do.
You achieve several things at once when you make use of this
social code:
1. You establish further harmony and goodwill with the people you
interact with.
2. You subconsciously condition your subject to be more generous
with the way he interacts with you.
3. Youre able to create the perfect environment for an exchange of
benefits to take place.
Examples:
1. I was driving through the neighborhood and thought Id stop by this
neat antique shop. I remembered you and got you a Tiki-inspired statuette
for your living room.
2. Before we came here we figured wed give your business a boost. Were
giving you a free trial copy of our invoicing software that you can try out for
a full 3 months.
3. I wanted you to remember all the good things that could come out of this
business deal so here are 2 tickets for Saturdays classical performance on 5th
Avenue. Use them or not, theyre yours.
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Again, this technique will require some research and additional effort
on your part, but it will all be worth it once you see that your subject
is more willing to cooperate with you once the clear connections are
established.
Exclusive Bonus: The Hypnotic-Influencers Cheat Sheet
Now that youve completed The Hypnotic Language Formula and the
boot camp of patterns and examples, its time for some relaxation:
your very own cheat sheet!
This cheat sheet will help refresh your memory when you think
youve forgotten a few things. It is my sincere hope that you enjoy
reviewing our lessons as much as Ive enjoyed writing them!
1. CHANGE The ultimate goal of communication is to create
change in your subject. If you put this at the top of your priority list
as a hypnotist-influencer, you will be miles ahead of other students of
influence.
2. ADAPTABILITY Masters of influence are extremely adaptable
and patient individuals. They know that at the end of the day, its
your flexibility that will win you a continuous stream of yeses from
you people that you interact with.
Being adaptable also means that you have to be very observant of
your subjects words and actions. Its never enough to simply have a
master plan. Your master plan would be of little value if you dont
know how to apply it dynamically to the actual situation at hand.
There will also be times when the best laid plans turn out to be the
worst laid ones because of a detail that you failed to take into account.
Dont let these situations drag you down. Instead, learn from them
and use a variety of strategies to accomplish your target outcome.
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