B2B Marketing Expo Show Guide 2016

EVENT GUIDE & PLANNER
75
S EMINARS
IDM TRAINING
ACADEMY
ROI
EXPERT
NETWORKING
ADVICE
LEAD GENERATION
ExCeL
11 & 12
MAY
LONDON
WEDNESDAY 10AM - 6PM

INSPI
RIN
IDEAS G
LATEST
B2B
150
S
SUPPLIER
CPD
POINTS
THURSDAY 10AM - 5PM
MASTERCLASSES
G
EADIN
UKS LKETERS
MAR THEIR
S HARE RETS
S EC
TECHNOLOGY
TW TH
ITT E B
ER 2B
GU
RU
SPONSORED
BY:
NEW IDEAS TO
INCREASE YOUR:
HEADLINE
SUPPORTER:
LEADS
OPEN RATES
RANKING
IMPACTS
RUNNING
ALONGSIDE:
HITS
ROI
FOLLOWERS
RETENTION
FOLLOW THE SHOW:
WELCOME TO B2B
MARKETING EXPO
@ B2BMarketingUK
# B2BUK
WHAT TO LOOK FOR

AT THIS YEARS EVENT:
UNMISSABLE
HEADLINE SPEAKERS
MORE UNMISSABLE
SEMINARS
IDM TRAINING
ACADEMY
MASTERCLASSES
& WORKSHOPS
BUSINESSWORX
COMMUNITY VILLAGE
B2B MARKETING
EXPO AWARDS
PARTNERS AND
SUPPORTERS
SEMINAR
AGENDA
SALES INNOVATION
EXPO FEATURE
EXHIBITOR
LISTINGS
FLOOR PLAN
& A TO Z
04
10
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46
Welcome to the B2B Marketing Expo!

Brimming with critical advice, cutting
edge ideas and the latest marketing
technology, this is where you will find
everything you need to elevate your
marketing to the highest level.
Designed for the countrys top B2B marketing
professionals, the event provides you with
the perfect platform to hear from the most
influential leaders in marketing, participate
in free training and masterclasses, network
with some of the most senior marketing
professionals in the country, boost your
marketing knowledge, and take cutting edge
approaches back to your business.
With so much packed into its two day
duration, this show guide is designed to
provide you with all the information you need
in order to get the most out of your visit. All
seminars are on a first come first served basis
so make sure you get there early to ensure
you dont miss any that you really want to
participate in. Masterclasses however do need
pre-booking on the show website (www.
b2bmarketingexpo.co.uk).
The B2B Marketing Expo takes place
alongside Sales Innovation Expo and with
such blurred lines between sales and
marketing functions these days, you may
well find many of the seminars, suppliers and
masterclasses equally relevant to you. Thats

why we have co-located the shows, and your
ticket gives you access to both, We also have
The Business Show, the UKs biggest business
exhibition and conference, running next door
and you can find a further 250 seminars on
growing a business in there too (your ticket
will also give you access).
Use this guide to closely study whats on and
when during the show to ensure you dont
miss out on whats vital to you.
network with
professionals from
around the world, boost
your marketing knowledge
and take cutting edge
approaches back to your
business.
Enjoy the show!

For more information on everything
taking place at the show, please visit
www.b2bmarketingexpo.co.uk.
OUT!
MISS ST
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ARE F
SEATSME, FIRST T
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SERVERE EARLY!
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04
SPEAKERS
World Class Keynote Speakers
25
MASTERCLASSES
25 Interactive Masterclasses
HEADLINE
SPEAKERS
B2B Marketing Expo provides you
with the finest line-up of speakers
the marketing sector can offer.
Our keynote schedule will provide
you with an unsurpassable depth
of knowledge and insight to help
optimise your business marketing.
10
38
SEMINARS
75 Thought Leading Seminars
SUPPLIERS
150 Innovative Suppliers
28
NETWORKING
Dedicated Bussinessworx Community Village
DOWNLOAD THE APP!

B2B Marketing Expo App
When it comes to marketing advice, it

pays to listen to people who have a track
record of unique success and experience.
People who have demonstrated again
and again a natural talent for rising to
the top, whatever the circumstances.
People who continue to push the limits
of achievement, or are the driving force
behind the biggest brands.
These are the people weve hand-picked
to present this exclusive series of keynote
seminars for you throughout both days
of the B2B Marketing Expo. Were proud
to bring you an unrivalled selection of
the very finest business leaders in Britain
today delivering an essential mix of advice,
ideas, and inspiration that will benefit any
business, whether youre just starting out
or moving into the big leagues.
When it comes to
marketing advice, it
pays to listen to people
who have a track record
or unique success and
experience. People who have
demonstrated again and
again a natural talent for
rising to the top, whatever
the circumstances.
The next few pages detail every keynote

speaker and their seminars so that
you can make sure you dont miss the
session thats imperative to you. And
if your hot topic isnt covered, dont
forget to check out the full seminar
schedule later in this guide for more
chances to hear firsthand from the experts
that can transform
your marketing and
revolutionise your
business.
O
NF
R I AF
E
K E
EA RL
SP OVE
NICKY KRIEL
NICKY KRIEL SOCIAL MEDIA
THE B2B
TWITTER GURU
THURSDAY | 11.45
KEYNOTE THEATRE 1
Nicky Kriel is a social media author,

trainer, and consultant. She is
passionate about inspiring, educating,
and empowering business owners
to use social media to grow their
businesses.
Nicky uses her background in corporate
marketing to help companies integrate
social media into their own marketing
and business strategies. As a Master NLP
Practitioner, communicating is her strength,
and she teaches people to engage with the
social aspect of social networking; its not
all about tools and technology but about
people and relationships.
RAJA SAGGI
LEADS CUSTOMER ACQUISITIONS AND

B2B MARKETING FOR GOOGLE UK
HEAD OF B2B MARKETING AT GOOGLE UK

Raja Saggi leads customer acquisitions
and B2B marketing for the UK and
Ireland, the worlds largest market
outside of the USA and the most
advanced in terms of e-commerce and
online advertising expenditure.
Raja and his team are responsible for
securing new customers for products such
as AdWords through a variation of offline,
online, and partner channels; they also
manage programs such as Google Partners,
Think Digital, and the Google Juice Bars.
WEDNESDAY | 11.45
KEYNOTE THEATRE 1
ALSO SPEAKING ON:

WEDNESDAY, KEYNOTE
THEATRE 1 AT 14.00
SEMINAR SNAPSHOT
Join Raja as he provides practical tips on

how you can use digital advertising to
solve B2B customer acquisition, growth,
and retention challenges.
SEMINAR SNAPSHOT
John is the founder of Digital Doughnut,

a global marketplace for marketers and
digital marketing, and LinkedIns fifth
largest group. He has over 16 years digital
marketing experience and has seen the
industry grow up from the days of the
early Internet pioneers to todays bustling
marketplace. John is highly influential in the
world of marketing and regularly judges
both marketing and technology awards.
Social Selling: How

LinkedIn and Twitter Can
Increase Sales
JOHN HORSLEY
DIRECTOR, DIGITAL DOUGHNUT
CREATOR OF
MARKETINGS BIGGEST
DIGITAL COMMUNITY
THURSDAY | 14.00
KEYNOTE THEATRE 1
Creator of one of the digital marketing

industrys most influential platforms, John
Horsley has developed Digital Doughnut
to become the international marketing
communitys foremost environment to
inform, inspire, and lead digital marketing
conversations throughout the globe.
A frequent speaker at conferences,

Raja also represents Google for SME
related events and advises a number of
venture funded start-ups and non-profit
organisations.
Digital Best Practises for

B2B Marketers
Nicky has published a book, How to

Twitter for Business Success, and has
a series of further titles planned. She
runs online courses and webinars on
social media, and also offers bespoke
in-house training.
This seminar will cover the five key

elements you need for successful
social selling. Nicky will give
practical tips for how to use social
media, especially LinkedIn and
Twitter, to find customers and grow
your business for B2Bs - even if you
dont have a sales department or a
big budget.
Rajas career has been exclusively in the

technology sector; he was previously the
head of business development for Yell
(now Hibu), the worlds largest directory
company; and as solution strategist for
Ariba, where he created sales strategies
to target blue chip clients.
In addition to this, the British Interactive

Media Association and The Drum have
both ranked John as one of the top 100
people in the UKs digital industry, and Fast
Company magazine listed John in the top
50 most influential people on the web.
SEMINAR SNAPSHOT
A Million Marketers Cant

Be Wrong!
John will talk you through his
personal journey of building a global
community of over one million
digital and marketing professionals.
He will draw upon his extensive
experiences and demonstrate how
harnessing the community in your
sector can lead to you owning the
marketplace for your industry and
gaining the competitive advantage.
WEDNESDAY | 13.15
KEYNOTE THEATRE 1
THE FUTURE
OF ENGAGING
BUSINESS
SAATCHI MASIUS
Both Derick Walker and Rosie
Duncan work for Saatchi
Masius, the dynamic agency
which has a creative and
strategic excellence synonymous
with the Saatchi & Saatchi network.
DERICK WALKER & ROSIE DUNCAN
CEO, SMARTINSIGHTS.COM
SEMINAR SNAPSHOT
Derick worked for BMP (now DDB), Leagas

Delaney, and Ted Bates, before becoming a
founder partner at Laing Henry. Following
their acquisition by Saatchi & Saatchi,
hebecame an international strategic
consultant for the group. He is currently
strategic planning director for Saatchi Masius,
the groups specialist communications agency.
A New Way to Engage

Businesses: Treat Them
Like People
Rational thinking leads to
conclusions. Emotional
thinkingleads to action. So why do
so many B2B marketing campaigns
take the rationalapproach to
engaging their audiences? As the
lines between consumer and B2B
marketingcontinue toblur,Rosie
and Derick look at how to
engagebusiness audiencesusing
moreemotional brand attributes.
Rosies studies were focused around what

makes humans tick, and how best to
communicate with them. This filtered through
to her career. With experience in both
media and creative she can not only create
beautiful ideas, but seed them into the world.
Rosies client background includes Everything
Everywhere, Vodafone, Compare the Market,
Lloyds, Paramount, Netflix, and FMCG.
AFONSO DE SOUSA
LINKEDIN
WEDNESDAY | 11.00
KEYNOTE THEATRE 1
LINKEDINS CONTENT
MARKETING EVANGELIST
LinkedIn is now a comprehensive
personal branding resource, offering
millions of potential consumers to
you, and Afonso Rebelo de Sousa
knows exactly how marketers can
buildand maximise their brand
strategies on the platform.
Afonso is a content marketing evangelist
for LinkedIns Marketing Solutions team in
EMEA, helping marketers master content
and engage the professional audience only
LinkedIn can nurture.
Prior to LinkedIn, Afonso held several
senior roles at agencies and brands,
perhaps most notably at Adidas where
he served as the creative lead at World
Cup 2014 for brand and design, before
completing his MBA at Insead.
Passionate about communication, Afonso
brings a very worldly perspective to his
work having lived and worked in eight
different countries and regions,including
Sao Paulo, New York, Lisbon, and London.
DR DAVE CHAFFEY
RATED NUMBER
1 UK INFLUENCER
FOR MARKETING BY
BRANDREPUBLIC.COM
WEDNESDAY | 15.30
KEYNOTE THEATRE 1
2016 will bring with it an evolution of

existing marketing trends and an influx
of new concepts. Dr Dave Chaffey
will provide his insight into the trends
business leaders can expect to see as
the year progresses.
Dave is author of five bestselling books
on ecommerce,includingDigital
Marketing: Strategy,Implementation and
PracticeandEmarketingExcellence. He
is author, with Rene Power, of the Smart
Insights guide to Brilliant B2B Marketing.
He has been recognised as one of 50
marketing gurus worldwide whohave
shaped the future of marketing by the
Chartered Institute of Marketing.
Dave is CEO and co-founder of Smart
Insights (www.smartinsights.com), a
digital marketing learning community that
help over 100,000 member businesses
manage their onlinemarketing activities to
compete more effectively through practical
guidanceintemplates, eBooks, video
training, free blog posts, and the weekly
Digital Marketing Essentials newsletter.
SEMINAR SNAPSHOT
B2B Marketing Trends

2016
SEMINAR SNAPSHOT
Connect to Opportunity:
Market to a Professional
Audience at Scale
Afonso will be analysing the B2B context
and mind-set, understanding the value
exchange on LinkedIn, and what content
can help you win.
Which marketing techniques will

give the biggest boost to improve
business-to-business marketing
in 2016? Many of the techniques
will involve digital marketing, so
in this keynote, Dr Dave Chaffey
will review the latest trends and
techniques across six key digital
marketing techniques. Dave will
use examples and tips to show
how leading B2B organisations are
already succeeding with the latest
techniques.
THURSDAY | 10.20
KEYNOTE THEATRE 1
KELVIN LEE
THOMSON REUTERS
SOCIAL MEDIA
DIRECTOR
SAM PROSSER
CAPTIVATING CONTENT
THROUGH THE POWER
OF BREAKING WORLD
RECORDS
When a business or brand breaks a
record, the subsequent benefits
extend far beyond securing a place in
the history books. Justine Tommey and
Sam Prosser of Guinness World Records
explain why.
WEDNESDAY | 12.30
KEYNOTE THEATRE 1
Sam Prosser is Guinness World Records

head of commercial EMEA APAC and is
responsible for growing the companys
commercial business across the region,
creating opportunities for brands and
agencies to use record breaking to amplify
product launches, foster better employee
engagement, and to deliver unforgettable
brand experiences.
JANE CAVE F IDM

MD, THE INSTITUTE OF DIRECT AND
DIGITAL MARKETING (THE IDM)
MANAGING
DIRECTOR OF THE IDM
THURSDAY | 12.30 | KEYNOTE THEATRE 1
A significant influence within Europes
foremost training and qualifications
organisation for the digital, direct, and
data-driven marketing profession, Jane
Cave is helping both the marketer of
today and those in the future become the
best they can possibly be.
JUSTINE TOMMEY
6
Where is Your
#B2BSocialShip Headed?
Tap into the journey Kelvin undertook
as he led Thomson Reuters Financial
& Risk Division from a London-based
social campaign to a global social
program. The key question you might
ask is Why and how is social media
relevant for my business? Kelvin
will discuss how to lead a diverse,
geographically-spread team to
execute and achieve your B2B social
media goals and how to harness your
organisations secret social weapon.
marketing experience on both agency and

client-side sectors. She has board-level
experience in business strategy review
and development and has a reputation
for her meticulous evaluation skills in
market research, highlighting marketing
opportunities and defining accountable
objectives.
SEMINAR SNAPSHOT
Sam and Justine explain why record

breaking is such a powerfully
emotive tool, share case studies
of some of the most successful
campaigns, and provide insight
on how to make your campaign
Officially Amazing.
Certified in business management, strategic

innovation management, digital media,
web development, programming, event
marketing and art history, Kelvin has been
based in London and Singapore for the last
12 years, creating and project-managing
a trail of B2B and B2C online and offline
customer experiences for the financial
technology, telecommunications, FMCG, and
entertainment sectors throughout Europe,
Asia, and North America.
SEMINAR SNAPSHOT
Kelvin Lee is director of Social Media,
Financial & Risk Division at Thomson
Reuters. He leads the center of social
media, which focuses on digital
innovation and excellence for B2B social
content, campaigns, and selling for its
Justine Tommey heads up the Marketing

Department at Guinness World Records,
overseeing the companys B2C and B2B
marketing strategy across the EMEA
APAC region.
How to Create
Emotionally Engaging,
Shareable Content
Through Record Breaking
leads nurturing and community

building goals.
Jane, managing director of the IDM, has

extensive commercial and not-for-profit
Under Janes leadership, the IDM is

dedicated to delivering inspirational
learning experiences designed to raise
professional standards and competencies
across the marketing industry in the UK and
internationally.
SEMINAR SNAPSHOT
Is Talent Holding Back

Growth?
The UK is the worlds largest digital
economy. Continued growth is
predicated on a wide range of
factors but demand for intelligent,
adaptable, and motivated talent
will be the deciding factor. The
workforce of the future will be
motivated by constant personal
development and will actively seek
out organisations prepared to invest
in training.
SEMINAR SNAPSHOT
THURSDAY | 11.00 | THEATRE 6
So Whats Your Go-ToMarket, Anyway?

You may have a well thought out
marketing plan but do you really
know what this should consist of and
where the focal point should be?
Many think this primarily involves
email marketing, events, and Internet
campaigns, but you could be focusing
your efforts incorrectly. Who are you
targeting and what is your proposition
to them? Christine gives guidance on
mastering your go-to marketing plan.
ANDREW GRILL
Christine is head of marketing for Experian

SME. She is an international business
heavyweight with experience gained globally
from start-ups to SMEs and corporates.
Christine has a proven track record in delivering
successful technical consumer and B2B products to
global markets, specialising in product marketing,
communications, and business development. She
makes things happen by rapidly understanding
customers needs and turning insight and
requirements into value propositions, go-to-market
strategies, and operational plans. A strategist,
planner, and roll up sleeves implementer, she
leads by example and motivates marketing as well
as sales teams to become a credible resource.
IBM SOCIAL CONSULTING
INTERNATIONALLY RENOWNED
THOUGHT LEADER
CHRISTINE DURKIN
EXPERIAN
HEAD OF MARKETING
AT EXPERIAN
SIMON BAKER
ITN PRODUCTIONS
B2B VIDEO STRATEGY GENIUS

WEDNESDAY | 14.45 | KEYNOTE THEATRE 1
Global managing partner with IBM Social Consulting, Andrew

Grill is recognised across the world for his work in the fields
of social business, digital transformation and social media
networks.
Helping to rapidly take ITN Productions from its birth to an

industry leading production studio, Simon Baker and his team
oversee a portfolio with a rich variety of industry-leading clients
across a diverse stream of campaigns.
Simon launched ITNs branded content offering in 2010, working with
major brands on strategy, ideation, and development.
In his current role, Andrew and his team are responsible for developing
and delivering a truly consultative approach across the whole of IBM,
bringing together the best of IBMs Smarter Workforce and Social
offerings, with world-class consulting services.
His mix of creative, tech, production, and media skills, plus a focus on
spotting future trends, has led to ITN being at the forefront of creative
production in the UK.
Previously, Andrew was CEO of leading social influence platform

Kred, and presents at international conferences on a regular basis,
while maintaining a well-read blog at LondonCalling.co about digital
transformation and social business trends.
He is also the production

lead behind last years Lego
ad break, the UKs most
awarded ad break.
He firmly believes that in order to get digital you need to be digital.

Part strategy, part business, part technology, Andrew is 100% digital.
Additionally, Simon was

behind the creation of
the UKs first always on
branded content studio,
and helped to establish
ITVs branded content
offering ITV AdVentures.
SEMINAR SNAPSHOT
Leverage the Power

Within - Harnessing Your
#BrandAdvocates
on Social
Andrew will examine the power
of brand advocates your own
employees who can become the
best influencers for your company
on social. Andrew will provide
examples from within IBM about
how to best leverage a new source
of quality content.
SEMINAR SNAPSHOT
Forming a B2B Video

Strategy - How to Be
Topical, Timely, and
Authentic
Audiences demand regular
topical content that they can
share; brands that achieve
this create meaningful
conversations and become
truly relevant and authentic.
Using the results on ITN
commissioned research into
B2B marketers use of video
by B2B marketing magazine,
along with insight case studies
from Natwest, Thomas Cook,
and BNY Mellon, Simon will
explore how to successfully
implement an approach to
effective video content that
truly adds value.
MARK HUNTER
DIRECTOR, THE SALES HUNTER
MARK MASTERS
MD, THE ID GROUP
WEDNESDAY | 10.20
KEYNOTE THEATRE 1
THE WORLDS MOST

INFLUENTIAL SALES
LEADER
Mark is recognised as one

of the Top 50 Influencers
by Top Sales World and
recently named a Top 25
Sales Guru with Bill Gates
and Richard Branson.
Mark Hunter, The Sales Hunter,

is the foremost thought leader
in sales profitability and sales
leadership. Mark speaks globally
to thousands of sales leaders and
sales forces each year, sharing
strategies from his book HighProfit Selling: Win the Sale Without
Compromising on Price.
Since 1998, Mark has

worked with the largest
companies in the world,
including Samsung, CocaCola, American Express,
and Sony, presenting
thousands of keynotes
and customised training
programmes.
AUTHOR OF
THE CONTENT
REVOLUTION
SEMINAR SNAPSHOT
Mark Masters is the owner of content

marketing consultancy, The ID Group,
and author of The Content Revolution.
Lead generation success only happens when you are very deliberate about HOW you
target prospects. The HOW is where most companies struggle because there is so much
competitive noise and difficulty in getting to get the prospects attention. Join Mark Hunter,
as he provides you the specific How Tos in getting prospects attention and getting them
to engage with you. Youll leave with very actionable steps you can implement immediately!
Mark firmly believes in the importance

of businesses building an audience they
control through compelling content that
educates, informs, and entertains. This is
not about creating more, but being relevant
to an audience who matter.
Mark curates the Once Upon A Time
storytelling event, presents The Content
Revolution workshops and co-presents
the Marketing Homebrew podcast every
Friday morning. His online series, Talking
Content Marketing brings together
influencers, authors, and speakers from
the world of marketing to share their
knowledge.
SEMINAR SNAPSHOT
Refugee or Revolutionary
the Content Revolution
is Here
Companies still adopt a 20th
century mind-set to market their
products. It is time to control the
spaces you own and be more
compelling to an audience to
make profitable action. How are
businesses embracing a content
mind-set? Lets see the proof from
UK businesses who are making a
difference with an owned media
approach. Its time to make a stand
and acknowledge that the media
landscape is changing. You are now
the media.
Lead Generation Strategies for Todays Complex, Noisy Environment
SIMON MORTON
EYEFUL PRESENTATIONS LTD
B2B
PRESENTATIONS
INNOVATOR
SEMINAR SNAPSHOT
B2B Presentations Why

Its Time to Think, Act,
& Deliver Differently
This session highlights the need
to approach presentations
differently from inception to
delivery its not a soft skills or
technical PowerPoint session!
Instead its about fundamentally
changing peoples ingrained
behaviours and approaches
in order to produce presentations
that increase audience engagement
and maximise ROI.
In creating effective business presentations,

Eyeful Presentations are enjoying worldwide
acclaim for their work in getting their
customers the best possible results from their
presentation opportunities.
Eyeful Presentations are enjoying worldwide
acclaim for their work in getting their customers
the best possible results from their business
presentation opportunities. Back in 2004, Simon
Morton packed in the day job and started a
mission in mind to rid the world of bullet points
and poor presentations. Eyeful Presentations was
subsequently born with the simple goal of creating
better, more effective business presentations
that will engage audiences and deliver results
and success for presenters. Presentation
Optimisation is the formula behind this success
and is the methodology used by Eyeful across
six global offices to create the very best business
presentations. Simons
acclaimed first book
The Presentation
Lab, published by
Wiley in 2014, is in
the process of being
translated into six
languages.
THURSDAY | 15.30
KEYNOTE THEATRE 1
SPENCER WALDRON
REGIONAL MANAGER , PREZI.COM
VISUALLY CAPTIVATING YOUR AUDIENCE
LOUIS ARCHER
TABLEAU SOFTWARE UK LTD
BUILDING YOUR MARKETING MACHINE


Spencer Waldron is European regional manager for Prezi.com,
the dynamic presentation tool used by more than 60m people
around the world.
Apart from helping to grow the Prezi business in Europe, Spencer
regularly writes for European business publications about
presentation skills and has a wealth of experience in helping
people create better
presentations and
be better visual
communicators.
SEMINAR SNAPSHOT
Craft the Ultimate Sales

Pitch Presentation
Come and find out how you
can craft a stellar sales pitch
presentation. Discover how
marketing and sales teams can
effectively work together to
create content and messaging
that persuades, design rules
and tips that will ensure a clean
professional presentation design,
and how you can improve
your presentation delivery
skills including conversational
presenting.
Louis Archer is senior marketing specialist at Tableau, the leading

provider of fast analytics and data visualisation software. Louis
shares Tableaus passion in helping people see and understand their
data, so join him as he takes a look at the nuts and bolts of the
modern, analytical marketing machine.
SEMINAR SNAPSHOT
Measure Your
Marketing The
Analytical Modern
Marketing Machine
Louis will show you how you
can see the complete picture
of how your marketing efforts
are truly performing, and
implement tactics that can
increase your performance
as a result of becoming
more data driven.
PHILIP CALVERT
PHILIPCALVERT.COM
EXPERT ON SOCIAL MEDIA SELLING

DIRECTOR GENERAL,
BPMA
21 GREAT
IDEAS TO REV
UP YOUR NEXT
MARKETING
CAMPAIGN
Louis has a strong focus

on driving new leads and
brand awareness across the
UK, Europe, Middle East,
and Africa for Tableaus
growing international
business. He makes datadriven decisions daily using
Tableau with data from
inbound and outbound
campaigns.
GORDON GLENISTER
This inspiring session will make you look at branded merchandise

in a whole new way. Its the perfect reward, brand awareness
tool, incentive, apology, and so much more.
ABOUT THE SPEAKER

Gordon Glenister shares some really creative but simple ways
you can promote your brand using tactile product media.
The bpma represents over 555 promotional gift suppliers, all
of which are credit checked and referenced giving you peace
of mind when you buy promotional products. In an industry
now worth 1bn, the array of products and branding
techniques has never been more varied.Its the only media
that makes its audience feel appreciated.
An expert in helping businesses who struggle to see ROI from

their social media activity, Philip Calvert is in great demand across
the globe as a speaker
and consultant and hes
SEMINAR SNAPSHOT
here to speak to you about
perfecting your social media
strategy.
How to Fix Your Failing

Social Media Sales
Strategy Today
Social media is no quick fix
to sales success something
that businesses everywhere are
learning to their cost. Because
what started out as the brave
new world of sales has for
many not yielded the results
they were promised. So join
social network entrepreneur
Philip at this startling
workshop, where hell reveal
the secrets of creating a truly
successful social media sales
strategy even in the toughest
of industries.
Philip is a leader on social

media selling, an author, and
the founder of an awardwinning social networking site.
His expertise lie in working
with businesses who believe
that social media cant,
wont, or doesnt work for
them particularly regulated
industries and those with heavy
compliance.
NICHOLAS OROSZ
EVERYDAY CHAMPION
WHY BUSINESSES MUST

EMBRACE SEARCH
ENGINE MARKETING
WEDNESDAY | 14.00 | THEATRE 7
ALSO SPEAKING ON:

THURSDAY, THEATRE 6
AT 15.30
SEO is the art and science of ranking

highly in search engines (whether Google,
YouTube, or Amazon) for particular
keywords. It is a skill that can transform
your revenue within months.
We will discuss technical matters (such as website

architecture, the semantic web, and ensuring that sites are
mobile friendly) and conversion tactics to ensure that your
brand is compelling and that your online brand is irresistible
and compelling.
WHY NOW IS THE PERFECT TIME

TO EMBRACE E-COMMERCE
The retail sector shows every sign
of being slap bang in the middle of
its Uber moment. Money is pouring
away from the high street and
going online.
If you can creatively put yourself in
front of the tsunami of Amazon traffic
using FBA (Fulfilment By Amazon)..
if you can create your own
store and build a dynamic
sales marketing funnel
then you can join todays
online retail gold rush.
ABOUT THE SPEAKER

Nicholas is a London based SEO
expert. He helps businesses
make more money by being
found on the search engines,
whether it be Google,
YouTube, or Amazon. But the
creativity is also in ensuring that
potential customers connect
with those businesses because
their message is compelling
and authentic, and because
they care about the same
things that their customers care
about. Nicholas has a voracious
appetite for staying on the
cutting edge of the latest
algorithmic changes as part of a
small mastermind group of the
top SEO experts in the world.
MATT GIBBS
NO MAGNOLIA
PRODUCTIONS LTD
LUKE QUILTER
VIDEO PREPARE TO
SUCCEED 10 KEY
TIPS TO PLANNING
YOUR VIDEO
SLEEPING GIANT MEDIA
SEARCH MARKETING
AND THE IMPORTANCE
OF SOCIAL MEDIA
WEDNESDAY | 14.45
THEATRE 6
With search marketing always
evolving, it is hard to keep up
with the latest trends.
Social media has become a large factor
in search marketing and to be effective
online you have to embrace a return to
good old fashioned marketing, which
involves talking to and engaging with your
customers on a personal level.
ABOUT THE SPEAKER

With over a decade in marketing,
Luke has a wealth of experience.
He runs the multi-award winning
agency, Sleeping Giant Media,
and grew the company in just five
years, with no external funding,
to over 30 full-time staff.
10
GEOFF HOCKING
BREATHE CREATIVE

From a basement start-up in East
London to creating bespoke video
and animation content for a range
of high-end household names.
Matt looks at 10
key ways to ensure
you get the best
out of your video
supplier. Includes
budgeting,
planning, briefing,
safety, and
reinforcing your
brand.
ABOUT THE SPEAKER

Matt co-directs No Magnolia,
a creative video and animation
production agency based in
Berkshire. He oversees all video
shoots, acting as project manager,
producer, director, lighting
cameraman, editor, and teamaker. Ask him about video,
photography, sausages, Nirvana,
and Newcastle United.
BRAND OR BLAND?
THE BRAND
CHALLENGE FOR SMES
Branding often takes a back seat for
SMEs who plead lack of resources or
time and see it as something only for
the Apples and Nikes of this world
and not for them.
Yet branding is a vital element in propelling
a company into the consciousness of its
potential customer. Learn how you can
effectively use the power of branding in your
business to give you the competitive edge.
ABOUT THE SPEAKER

Geoff is a trained designer
and marketer. He has over 40
years experience managing and
developing brands and brand
communications for both large
and small organisations in the
private and public sectors.
MARIANNE WIIL
WEB BEHAVIOUR SPECIALISTS
ABOUT THE SPEAKER
Marianne is Swedish, and she held
several digital marketing positions
in the travel industry in her home
country before moving to London
in 2015. Her experience includes
search engine optimisation and
designing web content for the
largest hotel chain in the Nordics
and for two global car rental
companies. She joined Web
Behaviour Specialists, a digital
marketing agency, as a digital
marketing manager in 2015.
CONTENT STRATEGY
FOR THE WEB
Does your website
offer relevant and
engaging content?
Join Marianne as she
draws on all her industry
expertise and delivers a
fascinating and highly
beneficial look into what
you should be considering
when creating a content
strategy for the web.
THURSDAY | 12.30
THEATRE 7
OISIN LUNNY
OPENMARKET
21ST CENTURY
MOBILE
ENGAGEMENT
THURSDAY | 13.15
KEYNOTE THEATRE 1
Oisin Lunny is part of the Market

Development team at OpenMarket,
looking at new verticals and strategic
business and technology opportunities
for the company.
RYAN SEDGWICK
IMPACT DIGITAL MARKETING
MARKETING
AUTOMATION AND
EMAIL MARKETING
WEDNESDAY | 14.00
THEATRE 6
In this marketing automation and

email marketing workshop, Ryan will
provide an overview of what they
are, how they work, and the things
you should
consider before
implementing
them.
Hell also give you
an overview of the
benefits, and how
they can add value
to your business.
ABOUT THE SPEAKER

Ryan Sedgwick is a Chartered
Marketer, Freeman of the
Worshipful Company of Marketors,
and managing director of Impact
Digital Marketing. Ryan has gained
extensive B2B and B2C marketing
experience working across a broad
spectrum of industries. Ryan
successfully utilises his skills and
knowledge to effectively support
businesses in getting the most from
their marketing investments.
UTAM BHUDIA
DIRECTOR, ADTUBE
HOW TO USE VIDEO

CONTENT EFFECTIVELY
FOR SOCIAL MEDIA
To increase online presence and
engage with new/existing customers,
one video on the homepage of a
website isnt enough
You wouldnt post one blog or Facebook
update and expect results, would you?
Its the same with video. In this seminar,
youll learn how to use video content
effectively for social media as well as take
away a few ideas on what you could do to
engage with your customers.
ABOUT THE SPEAKER

Founder and director of AdTube,
a London based video production
company specialising in video
content for social media. Utam has
years of experience producing his
own YouTube videos and producing
videos for companies of all sizes.
OpenMarket provide mobile engagement

solutions for global Fortune 1000
companies. Oisins background of over 21
years in technology and media includes
roles as UK managing director for the
worlds largest social space for teens, and
global product manager for media services
at Europes largest network operator.
Oisin speaks and moderates at conferences
globally, maintaining a parallel profile as
film composer, producer, and DJ. Oisin
sits on advisory boards for The Economist,
Big Think, and Finnay, and chairs the
Fundraising Online Advisory Panel. Oisin
has spoken at over 100 conferences,
contributes to The Guardian, B2B
Marketing, and Tech City News and is in
LinkedIns Top 5 Most Engaged Marketers
of 2015.
SEMINAR SNAPSHOT
Ad-blockers, App Fatigue,

and Engaging With Mobile
First Consumers
Ad-blockers have been in use for
some time, but 2016 is when
the proverbial hit the fan. The
advertising model of spray and
pray doesnt work on mobile
devices, and mobile first consumers
are interacting with brands how
they want to, rather than viceversa. This presentation examines
mobile engagement trends and
shares techniques to reach todays
tech-savvy consumers, despite adblockers and app fatigue.
11
CONNOR KINNEAR
PASSLE
CREATE COMPELLING CONTENT

FOR LINKEDIN THAT DRIVES
TRAFFIC BACK TO YOUR WEBSITE
LEVERAGE SMS TO MAKE

YOU A SMARTER MARKETER
Targeted, flexible, cost
effective, and traceable,
SMS text messaging is far
from an archaic means of
communication.
ABOUT THE
SPEAKER
Connor Kinnear is a
marketer with over 15
years of experience, from
blue chip companies
to tech start-ups.
Connor has worked and
consulted with some of
the biggest brands in the
world, helping them to
drive deeper engagement
with their customers
through social media. He
is now CMO at Passle,
a digital marketing
platform that turns busy
experts into recognised
thought leaders.
STEPHEN HAMPSHIRE
Find out how to

differentiate yourself on
social media and extend
your reach through content
without having to pay to
play.
Youll discover actionable
strategies for long-term content
success, and tips to get your
senior leaders and busy experts
creating thought-leadership
content.
GILLIAN HUGHES
VEOO LTD
ABOUT THE SPEAKER

Gillian joined Veoo as VP in September 2015 to launch their
Corporate Sales division, focusing on bringing new innovative
products to the European market, namely the Veoo mobile
wallet solution. Gillians previous experience has been varied;
most recently she was head of the EMEA RMG, Social Casino
and Lottery business from Facebooks HQ in Dublin. Gillian was
also the international director of digital media distribution for
World Wrestling Entertainment (WWE), an integrated media
organisation.
TLF RESEARCH
TREASURE IN THE ABYSS: MAPPING

THE B2B CUSTOMER JOURNEY
CANNIBALIZATION AND ITS IMPACT ON

THE VISIBILITY OF YOUR SITE CONTENT
Duplicate content, in all its
forms and varieties, is one
of the biggest issues in SEO
at the moment. Internally,
duplicate content can cause
no end of problems in terms
of search engine positioning.

Journey mapping unites customer insight, service design,
management, and communications to reveal the specific decisions
and events that reduce churn and increase share of wallet.
It brings customers views into sharp focus for your business, putting you
in a position to transform
their experiences. This
seminar outlines key steps
in mapping the customer
ABOUT THE SPEAKER
journey, highlighting the
pitfalls and opportunities
along the way and
Like you, customer insight
showcases some real
specialist Stephen Hampshire
world examples.
has learned to be wary of the
hype. Should you be changing
your measure? Investing in
text analytics? Using customer
big data instead of insight?
Or perhaps the emperor has
no clothes?After 16 years in
customer insight, Stephens
view is different to most. He
believes that creating great
customer experiences is simple
(though rarely easy).
12
In fact, with research firm

Inonetics estimating that SMS
marketing spend will reach $8
billion dollars globally in 2016,
how can you afford not to be
utilising it as an intrinsic part of
your marketing programme?
JON EARNSHAW
PI DATAMETRICS
Jon has defined three types

of cannibalisation: internal
cannibalisation, sub-domain
conflict, and semantic flux.
Jon will discuss the three
different aspects of
cannibalisation and how to
identify these issues on your site.
ABOUT THE SPEAKER

As CTO of Pi Datametrics, Jon Earnshaw is passionate
about the future of search technology and in particular
personalisation and semantic search, which is changing
both the way we search, the way we interact with search
engines, and the subsequent outcome of a search. Jon is
an accomplished speaker and well known within the digital
marketing industry.
USING GOOGLE ANALYTICS TO

GENERATE B2B CONTENT IDEAS
EMILY HILL
WRITE MY SITE
Learn how to use Google Analytics (GA) to evaluate

the performance of your B2B content, and generate
new ideas.
In this practical session, well explore which of GAs many
tools are best deployed to examine how your audience
really feels about your content.
Well then discuss how to use these insights to revamp
your strategy so you are supplying every website visitor
with the right content at the right time.
WEDNESDAY | 12.30
THEATRE 6
HOW TO MAXIMISE YOUR

TEAMS PRODUCTIVITY
ABOUT THE
SPEAKER
Employees who describe

themselves as happy are up
to 50% more productive than
their unhappy counterparts.
Join James to learn more about
the benefits of improving your
company culture and pick up
tips you can implement
tomorrow for free.
JAMES CULLEN
THURSDAY | 13.15
THEATRE 7
James Cullen is the

co-founder and
CEO of Givvit, the
mobile app and
web transaction
platform that
lets you send
spontaneous treats
and little gifts with
a personalised
message to
employees, clients
& customers.
ABOUT THE SPEAKER

Emily has been at the helm of
copywriting agency Write My
Site since its launch in 2006. The
revolutions in search, social media
and digital marketing that have
occurred in the last decade have not
altered the fundamental premise of
the agency: to provide high quality
thought leadership content to clients
across a range of sectors.
ABOUT THE SPEAKER

Coming from a background of
technology and digital advertising
followed by working agency-side
in content creation and demand
generation, Ross now manages
Inbox Insights entire product suite.
This includes lifecycle management
of multiple digital channels
targeting a global audience of over
2 million senior professionals.
THURSDAY | 13.15
THEATRE 8
GIVVIT FOR BUSINESS
ROSS HOWARD
GEOF GIBBONS
STAMPWOOD
6 STEP STRATEGY FOR

SUCCESSFUL MARKETING
AUTOMATION
ABOUT THE SPEAKER

Geof Gibbons is an independent
marketing automation specialist with
a track record of helping clients get
great results from their technology.
Certified on a range of major
platforms, Geof not only helps with
technical usage, but also ensures the
approach to the project is properly
planned and aligned with business
strategy. In addition, as one of the
pioneers in customer relationship
management (CRM) technology
and email marketing, Geof has
helped over 120 organisations
target prospects and customers
more effectively - enabling them to
achieve significant growth. Geof even
helped a leading law firm win their
industrys Best Use of Technology for
Marketing award.
WEDNESDAY | 13.15
THEATRE 6
Modern marketing automation is designed
to streamline your processes. However,
correct implementation and usage is critical.
Without the right
strategy, technology
becomes nothing more
than a tool to help
your existing processes,
meaning it makes it
easier for your teams
to continue doing the
wrong things, getting
the same or worse
results. Geof will show
you how to map out a
modern strategy and
automate it in the best
way possible.
INBOX INSIGHT
THE 3 BIG QUESTIONS

FOR B2B LEAD
GENERATION
B2B lead generation is more
complex than ever. The rise of content
marketing and new digital technologies
has changed the face of traditional
B2B marketing.
Diminishing returns from cold calling means
that you need to apply
new intelligence to
your data, content,
and channels to get
the best results.
Attend this seminar
to get the answers
to the big questions
you should ask before
embarking on any lead
generation campaign.
ALSO SPEAKING ON:

THURSDAY, THEATRE 6
AT 12.30
13
IAIN LOVATT
HEATHER BAKER
THE BLUE GROUP
CEO, TOPLINE COMMS
CLOSED LOOP
MARKETING: WHAT
EVERY MARKETER
WANTS
Iains main focus will be to discuss a

closed-loop marketing methodology
that enables perfectly targeted
marketing what every marketer wants.
ABOUT THE SPEAKER

Iain has over 30 years of
experience at the forefront of
database marketing, insight and
Big Data analytics. Having founded
marketing solutions provider Blue
Sheep in 1986, Iain has spent
time consulting for hundreds of
Marketing Directors across all
sectors. As well as his day-to-day
duties Iain has also held roles as
IDM Chair of the Data Council,
DMA board member, Visiting
Professor to the faculty of Business
and Law at the University of the
West of England and was included
as one of 2015s Big Data 100.
ABOUT THE SPEAKER

As well as being CEO of TopLine
Comms, a video and integrated
communications consultancy
agency, Heather is also editor of
two award-winning blogs; B2B PR
Blog and Small Business Heroes.
Heather holds an MBA from
London Business School and
an MA in Psychology from the
University of Cape Town. She
is the proud owner of a black
labrador and a feisty cat, who is
best observed from a distance of
at least three feet.
In Iains own words, this is what every

marketer is striving to achieve! This
methodology has been implemented for
hundreds of organisations across the
globe in retail, leisure, insurance, online
gaming and B2B
sectors, and in
this session Iain
will be explaining
the key elements
of this closedloop marketing
process and
giving advice for
implementing your
own CRM strategy
aggressively.
When you, your boss, his/

her boss, the director, the
producer, the lawyers, the
scriptwriter, HR, and the
camera operator all have
different ideas about what
the video should be, how
can you create something
with a singular purpose
and message?
WEDNESDAY | 15.30
THEATRE 8
ROBERT NORUM
CMO, MAILJET
AGENT3
MOMENT MARKETING:
DEMYSTIFYING EMAIL
MARKETING AUTOMATION
FOR SMES
Email marketing automation has had

the appearance of a dark art form
and is predominantly used by large
enterprises.
Mailjets CMO, Judy Boniface, demystifies
email marketing automation and talks about
tools, techniques, and hacks that can be
utilised by companies of all sizes to increase
their email ROI to above average of 38 for
every 1 spent.
ACCOUNT BASED
MARKETING BOOSTS
SALES, BUT IS YOUR
ORGANISATION READY?
ABM is a hot topic for modern B2B
marketers, but why?
The idea of delivering bespoke campaigns,
targeted at specific sets of stakeholders
within key accounts around messages
which are relevant to their individual
pain points seems like common sense, so
why isnt everyone doing it? What stops
organisations
from doing ABM
well? Which skills,
processes, and
tools are needed
to take advantage
of and prove the
value of ABM?
ABOUT THE SPEAKER
ABOUT THE SPEAKER

For more than a decade, Judy
has successfully toggled between
the role of a marketing strategist,
technology enthusiast, management
consultant, and social entrepreneur.
14
In a time when everyone is making a video,

why will yours matter? How do you avoid
those rookie production errors?
JUDY BONIFACE
Drawing on the requirements of hundreds

of Marketing Directors and CMOs, Iain
has created a closed-loop marketing
methodology that combines data blending,
Single Customer View, customer insight
and marketing automation.
PUSHING THE BOUNDARIES

WITH VIDEO
Robert has over 20 years experience

in B2B marketing, and he has spent
the last 3 years at the cutting edge
of ABM - helping to develop ABM
strategy and programmes for some
of the worlds largest organisations
including Oracle, SAP, VMware,
EMC, Citrix, Quintiles and Tata
Communications.
WEDNESDAY | 12.30
THEATRE 7
INTEGRATING SEARCH, CONTENT,

AND SOCIAL MEDIA MARKETING
FOR B2B BUSINESSES
Developments in digital marketing are arriving at an
astounding rate, increasing the difficulty for brands to
focus on the tactics and channels that best work for
them.
ANN STANLEY
MD, ANICCA DIGITAL
Ann will provide practical advice on adopting an integrated

approach when it comes to arguably the most important
element of digital customer acquisition and brand building
- content marketing. She will also discuss the importance of
search marketing and social media to support your content
marketing strategy. Join Ann for this hugely informative and
enlightening session and see for yourself why Anicca Digital
are so highly regarded in the science of search.
STEVE EVANS
ABOUT THE SPEAKER

Ann Stanley is the co-founder and
MD of data-driven digital marketing
agency Anicca Digital, and has been
working in online marketing since
2001. Ann, who is Google AdWords
accredited and a Chartered
Marketer regularly speaks at local,
national, and international events
on a range of digital marketing
topics. She specialises in providing
practical tips on using AdWords,
search engine optimisation,
ecommerce marketing, and
marketing automation.
ALSO SPEAKING ON:

THURSDAY, THEATRE 8
AT 15.30
CEO, AKERO LABS
IAN DODSON
DIGITAL MARKETING INSTITUTE
ITS TIME FOR DIGITAL

TO GROW UP: FROM
THE NEW KID TO THE
NEW PROFESSION
Now is the time for the digital
industry to formalise itself as
a profession by establishing
education and qualification standards
that clarify what it means to work in
the digital landscape.
DMIs Qualifications Framework
ensures that consistent and accredited
programmes are taught in universities
in 70+ countries and adopted by
organisations such as IBM and Vodafone.
10 DIGITAL AGENCY
SECRETS TO CAPTURE
AND CONVERT
QUALITY LEADS
WEDNESDAY | 12.30
THEATRE 8
Growing your business nowadays

is largely based around digital
marketing trends. The field can be
overwhelming.
Well cover 10 practical digital agency tips
to manage leads effectively, from initial
contact through conversion, without
spending thousands more on marketing,
including: personalisation, automation,
tracking, landing page optimisation, and
more. Steve is a
frequent speaker
at digital and social
media marketing
conferences and
sits on the judging
panels for a range of
marketing awards.
ABOUT THE SPEAKER

ABOUT THE SPEAKER
As co-founder and director of
the Digital Marketing Institute,
Ian is responsible for the creation
and promotion of a roadmap
of industry driven courses and
qualifications in digital marketing.
He has led teams in the creation
of a wide range of education
programmes and qualifications
from short courses through to
masters level in digital marketing.
Steve has over 10 years of

industry experience including the
successful building of a leading
digital marketing agency. With a
combination of both knowledge
and enthusiasm for all things
marketing, Steve pioneers digital
marketing and social and online
media strategy.
ROBERT FISHER
PRESIDENT, DRUMBEAT MARKETING
MARKETING MISTAKES
FIND THE CURE, DONT
TREAT THE SYMPTOMS
Most marketing mistakes are the result
of treating marketing like it is a series
of events.
This presentation provides simple steps
you can take to improve your companys
marketing and improve the business results
that come from that marketing. The session
also provides you with questions to ask for
any marketing action, ways to avoid bad
decisions, and methods to ensure marketing
stays focused on improving business results.
ABOUT THE SPEAKER

Robert has a diverse background
in all types of marketing, including
online, direct mail, television, radio,
and more. Before beginning a full
time career in marketing 20 years
ago, he was a marine and registered
nurse. Robert enjoys contributing to
the online community and finding
new ways to bring real business
success to every drumBEAT client.
15
HANNAH MASSAM
DREAMTEK
ABOUT THE SPEAKER
USING MEDIA APPRENTICES TO BRING

NEW LIFE TO CONTENT MARKETING
Hannah Massam has been with

Dreamtek for 10 years and has
been central to the creation of
The Dreamtek Academy. As
centre manager, Hannah oversees
the whole apprenticeship scheme.
She works with the companys
team of trainers, assessors, and
the apprentices themselves to
bring a creative and diverse course
to our students.
Learn about Dreamteks successful apprenticeship scheme,

from both Hannah and directly from their apprentices.
THURSDAY | 14.45
THEATRE 6
The apprenticeship is about learning in a real world environment,

and Hannah will discuss how learning in the workplace gives a greater
advantage to their apprentices. Dreamtek has provided creative apprentices
to some of the countrys leading companies in their media, learning,
marketing, and broadcasting departments. Find out how you
can become part of it.
LANDING PAGE OPTIMISATION

IN THE MOBILE ERA
The rise of mobile is
changing the landscape
for everyone in digital
marketing.
DR. PETER HUGHES
Estil is co-founder
and director of
customer success
at UnDelay.io.
In this talk well explore

the problem of low mobile
conversion rates and discuss
actionable solutions.
COGNITION
SEX AND THE

PSYCHOLOGY OF
FERTILE BRANDS
WEDNESDAY | 14.45
THEATRE 8
What can seduction strategies tell us

about how brands are built and why
we consume them?
Why is authenticity the key to building
a powerful brand and why do so many
brands try to fake it? What can the
psychology of the mating game tell
us about how outbound and inbound
marketing can work together? This
provocative look at the psychology of
brands will change the way you think
about marketing.
16
WEDNESDAY | 16.15
THEATRE 7
ABOUT THE
SPEAKER
ESTIL WALLACE
As a consultant,
he has helped
numerous
companies with
marketing, sales,
networking,
customer service,
and quality control.
UNDELAY
JODIE WILLIAMS & JENNY HUGHES
REACHING YOUR
TARGET AUDIENCE
THROUGH CONTENT
THEYLL CARE ABOUT
THE MARKETING POD
Content marketing can deliver big

results, but too often businesses
dedicate hours to churning out
blogs, e-shots, and social media
activity targeted at nobody and
generating no interest.
B2B audiences are people too: if content is
outside their sphere of interest or the topic
doesnt impact them or their customers,
engagement will never be high. This seminar
offers tips and actionable plans to ensure
you deliver engaging content that resonates.
ABOUT THE SPEAKER
ABOUT THE SPEAKER
Dr. Peter Hughes is a psychologist,

writer, and co-founder of
Cognition. He has appeared in
many programmes on business
psychology, marketing, and
branding including Secrets of the
Superbrands and Addicted to
Pleasure with Brian Cox.
Jodie Williams and Jenny Hughes left senior marketing roles

in corporate organisations in 2013 to set up The Marketing
Pod (We Grow Ideas) - an award-winning agency that delivers
fully integrated marketing services, from PR campaigns to
proposition development. With over 25 years combined B2B
marketing experience, Jenny and Jodie have worked across
energy, financial services, technology, and travel and specialise
in engaging campaigns that deliver tangible results!
PETER HOLLAND
MD, ARKEVISTA
EXPLOITING BIG DATA TO DRIVE

B2B MARKETING AND SALES
INCREASE SALES, IMPROVE

EFFICIENCY & RETAIN MORE
BUSINESS USING SMS
COMMUNICATIONS
An in-depth look into
engagement with customers
via SMS text; how the
simple SMS text can be
used as a marketing tool to
increase sales and integrate
with third party applications
to improve customer service.
This practical how-to seminar explores ways to exploit big data

toincrease the effectiveness of B2B marketing and sales.
ABOUT THE
SPEAKER
Peter has 20 years
experience focused
upon the exploitation
of information and
technology to improve
business performance. His
knowledge spans several
business sectors, but he
has particular expertise
in telecommunications,
financial services,
automotive, media,
FMCG, maritime,
transport, and energy,
as well as local and
centralgovernment.
MIKE NCUBE
The continued dramatic rise in the

volume and complexity of available
data presents a challenge for
businesses to source all relevant and
timely information.Peter outlines
how to gain competitive advantage
through finding and using new
data to drive marketing strategies,
manage distribution channels, and
improve sales conversion.
ANDREW COOK
TEXT GLOBAL LTD
As the number of smart phone

users and the amount of time
consumers spend on a mobile
device increases, SMS is a
communication channel that
cant be ignored.
ABOUT THE SPEAKER

Andrew Cook, expert in mobile marketing & SMS
communications, has over five years experience in this
business sector, now serving as senior business development
manager for one of the UKs leading SMS providers.
PERIDIGITAL
PAID SEARCH MARKETING

INSIGHTS FOR B2B MARKETERS
Mike will delve into the paid advertising tactics that business
marketers can use to reach their target markets and increase
retention rates.
He will also provide tips on how to use paid search as part of a multichannel strategy to boost conversions. Mike is co-founder of Search
Optimise, a leading Google partner agency that helps businesses plan
and manage their online
market segmentation,
targeting, and
ABOUT THE SPEAKER
positioning strategies.
PROMOTIONAL
MERCHANDISE:
ITS A NO
BRAINER!
PINK LIZARD
PROMOTIONS
In this session, Kate
will explain why
using promotional
merchandise as one of
your marketing pillars is one of the biggest ROIs you can get.
KATE DUFFIELD
Shell also show you the best ways to use your branded products,
and tell you why the biggest digital company in the world invests
in lumpy mail!!

Mike is a digital marketing expert
with over 12 years experience
helping businesses target and
reach their markets through online
channels, tools, and tactics. He is
a Google AdWords certified expert
and Microsoft Bing professional
and manages over 3million of
paid search budgets per year
through his agency.
ABOUT THE SPEAKER

Having worked with and for some of the biggest retailers
in the world, Kate decided the time was right to branch
out and build something for herself. In that time, Kate has
started two companies under the Pink Lizard banner.
17
DRIVE MARKETING AND SALES THROUGH

THE VOICE OF YOUR EMPLOYEES
ABOUT THE
SPEAKER

Social media has changed
the ways companies
generate business,
particularly in the B2B space,
prompting a transition from
company to client contact to
direct employee to decision
maker contact.
With 50% of employees

characterised as millennials by
2020, these shifts will become the
norm. In this session, learn how
companies can embrace these
business shifts by spearheading
social media across the enterprise
to boost sales.
MARYLIN MONTOYA
SOCIABBLE
Join Bill as he provides a highly insightful look into

why you need to take care when straying into the
spreadsheet minefield.
JASON SAMMON
FL1 DIGITAL
INSIDE GOOGLE
ANALYTICS: WHATS
REALLY HAPPENING
TO YOUR WEBSITE
WEDNESDAY | 16.15
THEATRE 8
Weve all heard that time is money,
but we also know knowledge is
power!Its easy to spend too much
time getting bogged down in often
unnecessary
detail, just
trying to gain
a little more
knowledge.
We look at whats
really useful and
through leveraging
some of the very
latest features of
Google Analytics,
we look at how
you can gain
useful knowledge
with only a little
time.
Through her work in social

media business as a social
media consultant, where
she managed a range of
LinkedIn-related projects,
Marylin has dealt with a
wide range of topics in social
media business and enterprise
communications.
He explains why spreadsheets are dangerous; he

discusses their limitations, their strengths, their lack of
connection to the source data, and other reasons to treat
them with care; and most importantly how to make
them safe! Optimise your spreadsheets and make them
as safe an environment as possible with Bills advice!
BILL CAWLEY
AZQUO
SPREADSHEET
MINEFIELDS
THURSDAY | 16.15
THEATRE 6
RICHARD HOLDER
WINAPPS FACTORY LTD
MOBILE APPLICATIONS
AS AIDS TO BUSINESS
PRACTICES
ALSO SPEAKING ON:

THURSDAY, THEATRE 8
AT 11.00
ABOUT THE SPEAKER

Bill Cawley designed and launched Feefo.com,
the feedback system. He has wide experience in
many industries including at one time being
the largest importer of garden trampolines in
the UK. Of greater relevance is the fact that for
over 30 years, he has developed many software
applications focusing on management information
and data processing.
This seminar takes you through the manner in

which mobile solutions need to be scoped and
integrated to leverage optimum success and
achieve those all-important KPIs.
It will also introduce technologies such as beacon
tech that work in tandem with mobile applications to
enhance experiences and offer valuable logistic, time,
and usage metrics.
ABOUT THE SPEAKER
ABOUT THE SPEAKER

Having worked with over 540
businesses including start-ups,
retailers, local councils, universities,
and blue-chips, Jason has acquired
a diverse knowledge on how the
web works for different businesses
and how to identify whats really
important to leverage the best the
web has to offer.
18
WEDNESDAY | 17.00
THEATRE 7
Richard is a mobile application strategic

consultant who has been fortunate to work
on successful solution development in both
the B2B & B2C space for organisations
such as HSBC, Coca Cola Enterprises &
General Motors amongst many others.
Winapps strategic input into the alignment
of the B2B Expo mobile applications and
the accompanying beacon technology is
testimony to their mobile solution expertise
and the finger on the pulse attitude to mobile.
PADDY OSULLIVAN
MALT
Paddy is the head of production and client services at Malt. creative content
agency. With a professional background in both marketing and video
production, Paddy knows that effective video content is built from great
insight and that great insight leads to relevant storytelling.
THURSDAY | 16.15
THEATRE 7
HOW TO
CREATE
VIDEO
CONTENT
THAT WORKS
ABOUT THE SPEAKER
Video content that works can

be defined as content with the
right ingredients in place to
elicit a response from a target
audience. Cisco suggests that
by 2017 video will account for
69% of Internet traffic, making
it even harder for you to reach
your audience.
In this session, Paddy will uncover a

process that leads to the creation of
video content that works. His focus is
always on the clients end game that
is, not simply just to reach a target
audience but to also engage them with
a video that has been thoughtfully and
creatively crafted to make the audience
react in a specific way.
PAUL SULLIVAN
MODEDAWEB LTD
MARTIN RAY-JONES
EDEN VIDEOS
SUPERCHARGE YOUR
MARKETING WITH
THE POWER OF VIDEO
WEDNESDAY | 13.15
THEATRE 8
Video content is one of the most
effective ways of engaging your
audience and driving conversions.
WHY BUYER PERSONAS

ARENT JUST FOR
SALES WITH INBOUND
MARKETING
THURSDAY | 14.45
THEATRE 8
This seminar will highlight why buyer

personas are important in not only
marketing and sales but for everything
in the marketing process, including web
design.
Far more than segmentation by background,
buyer personas enable organisations to
really drive value back from their inbound
marketing activities by building the whole
marketing chain around them.
Despite this fact, there are still many

marketers that are either not using video
at all or making costly mistakes with
their video strategy and implementation.
In this seminar, youll learn exactly why
video content in your marketing is such
a powerful tool, as well as how it can be
used throughout your sales and marketing
process.
MARK YOUNG
RETRIEVER NEW BUSINESS LTD
SECRETS TO
MAXIMISE YOUR
B2B RELATIONSHIPS
THURSDAY | 14.45
THEATRE 7
B2B has become human to human, so

you need your sales and marketing
teams to deal in the currency of
relationships that mean something.
Be it phone, face to face, or written word,
if it doesnt correctly balance emotional
and rationale youd might as well go home.
Mark will talk through the psychology of
Wise Mind and how it creates much more
natural and engaging communications
across sales and marketing.
ABOUT THE SPEAKER

With a background in website
design and strategy, and over three
years experience in the whiteboard
animation industry, Martin works
closely with sales and marketing
professionals to increase website
traffic, conversions, and sales
through implementing strategic
video content.
ABOUT THE SPEAKER
ABOUT THE SPEAKER
Paul Sullivan is the CEO and head

of marketing at Modedaweb, an
inbound marketing agency and
Hubspot agency partner. He is a
marketing automation specialist,
inbound speaker, and marketing
growth coach.
As well as running Retriever, Mark

trains sales people and coaches
business leaders in small and
blue chip businesses as well as
being a regular contributor to the
Huffington Post, Management
Today, and Marketing Donut.
19
ABOUT THE SPEAKER

Alison is passionate about sales. 2015 saw
her voted one of the UKs top ten business
advisers, winner of the Special Merit Award
GB Entrepreneur of the Year, and she was
shortlisted for the Lifetime Sales Achievement
Award by BISM.In the past year shes been
invited to Downing Street twice and The
Queens garden party to celebrate the results
shes achieved teaching businesses to sell
their fantastic products and services.Alison is
often asked to keynote speak at various events
across the country and works with some of
the UKs most successful entrepreneurs, such
as Ben Towers, the teenage tech prodigy as
featured in Richard Bransons Blog, and Jordan
Daykin, CEO of Gripit Fixings, the youngest
Dragons Den contestant to gain investment
from Deborah Meaden.
FROM ZERO TO SALES HERO:

YOU CAN DO IT TOO!
This fascinating seminar will look at how you

can achieve what Alison has. By drawing
on her years of being a top sales performer
for some of the worlds largest blue chip
companies that led to her creating a unique
Sales Hero System, hear how by combining
understanding behaviours, sales process,
strategy and confidence, you too can master
the art of sales.
Youll learn how sales people can influence
the buyers of products and services,
build sustainable and profitable business
relationships, and have a smile when selling.
JUSTIN HALL
THURSDAY | 11.45
THEATRE 7
In this talk, Justin shares insights
around how B2B buyers really behave,
how and when they engage with
messages and content, and what it
means for the ubiquitous buyers
journey. And its not what weve
been led to believe...
ABOUT THE SPEAKER

Marketing anarchist and CEO of
consulting firm Protocol, Justin
is a prolific blogger and speaker
with over 20 years marketing
mistake making in the bag. In an
industry obsessed with buzzwords,
marketing fads, and frameworks,
Justin looks to debunk myths, tell
the truth, and focus on the facts.
SALES COACHING SOLUTIONS
FRESHMAIL LTD
EMAIL MARKETING
AUTOMATION SIMPLIFIED:
INCREASE YOUR ROI
RICHARD YOUNG
BULLHORN INTERNATIONAL
IN THE AGE OF
TRANSPARENCY
& CONVENIENCE,
RELATIONSHIPS TRULY
MATTER
How has easy access to both
personal and professional data
changed the expectations placed
upon our relationships, and how
can technology help?
Join Richard for this enlightening and
fascinating session from an informed
leader in customer relationship
management.
ABOUT THE SPEAKER

Richard is an expert in the
CRM industry, focusing on the
relationship management side.
Hes worked across multiple
industries with the likes of KPMG,
Wolters Kluwer, HP, American
Express, WPP, WSJ, and others.
20
ALISON EDGAR
PAUL JARCZYNSKI
PROTOCOL GLOBAL LTD
YOUVE BEEN DOING

BUYERS JOURNEYS
ALL WRONG
(DAMNIT)
THURSDAY | 14.00
THEATRE 8
Join Alison as she draws on her

distinguished experience and explains
how YOU can rise from the bottom to the
top in the world of sales.
The days of the one size fits all email

have gone.
Learn how to combine Google Analytics
with email marketing automation in
order to personalise emails and increase
your open
rates, ultimately
boosting ROI.
Personalisation
through email
marketing
automation is the
key and it doesnt
need to be a
daunting task.
ABOUT THE SPEAKER

With a technical background and
an entrepreneurial flair, Paul has
worked and run businesses across
three continents. During that time
he has gained a wealth of working
knowledge across a number of
disciplines, giving him key insight
into the workings of tech start-ups
and what is needed to take them
to the next level.
JAMES WESTLAKE
WEDNESDAY | 17.00
THEATRE 8
UNDERSTAND
HOW TO
UNLOCK
YOUR CALL
DATA AND
MEASURE
YOUR
MARKETING
SPEND
INFINITY TRACKING
How are you measuring
your B2B marketing
effectiveness?
Are you wasting your
marketing budget because
you cant track phone calls, or
measure how these calls turn
into leads, opportunities and
closed sales?
Understand how brands have
unlocked their call data to
measure their entire customer
journey and why you should be
doing this too.
TRUSTPILOT UK
DAVID CORNELIUS & BEN GOWARD

ABOUT THE SPEAKER
David has over 10 years of sales leadership
experience within the tech industry. Since heading
up sales at Infinity 2 years ago the team have
achieved rapid new business growth. David has
led the team in helping Infinity to provide call
tracking technology both directly to clients and
through hundreds of channel partners since
joining the business.
Ben has been at Infinity for almost 4 years, using
his wealth of knowledge to advise clients on
how best to implement dynamic call tracking,
helping their marketing teams maximise on their
marketing campaigns and budgets, and by using
Infinity enabling them to fully understand their
entire customers journey. Ben has developed
partnerships with around 40 agencies and works
directly with clients. Hes an instrumental part of
the Infinity team.
In this age of information overload its becoming

increasingly hard to grab the attention of and
engage your audience. Helping to transform
the way prospects think and behave whilst
showcasing your brands culture or personality
is a real challenge.
DAN WEAVER
Dan explains how you can use animation to deconstruct

the creative brief and find the big magic, creating
something that engages, inspires, and influences the
behaviours of your target audience. Dont miss Dans
fantastic insight into the benefits animation has in
establishing connections between your business and
new customers.
WHY ONLINE
REPUTATION
MATTERS TO
YOUR BRAND
THURSDAY | 15.30
THEATRE 7
Looking for new partners and
suppliers starts online, so its crucial
that youre best representing and
showcasing your excellence online.
92% of people read reviews, 70% read an
online review before making a purchase
- being a reputable brand is key for
consumers to buy from you.
Reviews help you build a solid reputation,
improve market exposure, gain insight on
strengths and weaknesses, and increase
sales in B2B and B2C channels.
ABOUT THE SPEAKER

James Westlake leads Trustpilots
UK office, establishing the
London office in 2014. The UK
now boasts 60 of their global
team of 500 trustees. An expert
in consumer marketing, James
has worked in the industry
for 20 years with companies
such as Ogilvy & Mather, Grey
Advertising, and Cap Gemini
Ernst & Youngs CRM consulting.
For the last 10 years, James
has specialised in helping
companies to increase success
through feedback and review
programmes. James has an
extensive customer experience
track record of combining
powerful strategy with innovative
voice of customer techniques,
tools, and technologies.
FUDGE ANIMATION STUDIOS
ENGAGE
PROSPECTS AND
TRANSFORM
BEHAVIOUR
THROUGH THE
POWER OF
ANIMATION
THURSDAY | 12.30
THEATRE 8
ABOUT THE SPEAKER

Dan is an expert in the creative landscape of
animation, marketing, and digital media and
has worked with some of the worlds largest
companies throughout a career spanning over
15 years. Dan studied film production and
began his career with the BBC, working on
some of CBeebies biggest landmark series (such
as the Teletubbies, Tweenies, Postman Pat, and
Bob the Builder).As Co-Founder and Creative
Director at Fudge Animation Studios, Dan is
responsible for production and creative direction
of client projects but is more generally involved
in the artistic growth of the studio.
21
TIMETABLE | WEDNESDAY
10:30 - 11:15
Shane Redding
Agile Marketing: the What,

Why and Who?
11:30 - 12:15
Aiden Carroll
The Myth of B2B Social Media
14:30 - 15:15
Mike Rogers
Using Google Analytics to Improve

Performance of SEO & PPC
15:30 - 16:15
Kelvin Newman
5 Things You Can Do Tomorrow

to Improve Your PPC Campaign
16:30 - 17:15
Rob Thurner
Mobile and Tablet Marketing

- Generate, Nurture and
Convert Clients
TIMETABLE | THURSDAY
10:30 - 11:15
Mike OBrien
Can Content Marketing Live up

to the Hype?
11:30 - 12:15
THE IDM
TRAINING
ACADEMY
PLA
FIRS CES A
FIRS T-CO RE
M
SO G T-SERV E,
ET T ED
EAR HERE
LY!
DEVELOP YOUR CAPABILITIES WITH THE

TOP DIGITAL PROFESSIONALS AT THE IDM
The IDM and their expert trainers will be sharing marketing
knowledge, expert opinions, advice and insights into the
industry across 9 bite size training sessions.
Delivered by the marketing doers of the industry, each training
session will give you unrivalled insight into current topics, such
as agile marketing plus tips to use in Google Analytics to improve
website performance. Each training session is CPD accredited
and worth 1 CPD point.
Steve Kemish
Lifecycle Marketing in B2B

How Email Can Make
the Difference
ABOUT THE SPONSOR
14:30 - 15:15
Joe Edwards
Online Engagement. Make it Happen
Over 25 years The IDM have trained over 70,000

professionals across 28 countries including those from some
of the most innovative companies such as Microsoft, the
BBC, John Lewis and Lego.
15:30 - 16:15
The IDM continue to thrive and have grown an alumni of IDMaccredited marketers. The IDM is committed to connecting and
training in digital, direct and data marketing. They are dedicated to
keeping the profession abreast and skilled in new techniques, new
media and new practices.
Tim Tucker
The 7 Key Principles of

B2B Copywriting
22
MIKE ROGERS
USING GOOGLE
ANALYTICS TO IMPROVE
PERFORMANCE
OF SEO & PPC
This enlightening session will
cover SEO and PPC metrics, correct
configuration, and an overview of
the most useful reports available in
Google Analytics.
ABOUT THE SPEAKER
Youll be able to identify opportunities and

prioritise efforts to increase visitors to your
site.
During the session, well also show you how
to monitor your PPC campaigns so that you
can quickly and intuitively develop hypotheses
about your advertising campaigns and make
changes to optimise results.
Mikes company, Optimize, provides many
services including SEO, PPC, web analytics,
and a range of
other paid SEM
services. Clients
include companies as
diverse as the BBC,
Monster.co.uk, and
Parcelforce.
Mike founded Optimize as a

specialist search engine marketing
agency in 1999 which provides
independent Internet marketing
services, consultancy, and training
to clients in the UK and overseas.
JOE EDWARDS
ONLINE ENGAGEMENT.
MAKE IT HAPPEN
In an age where content is king,
theres quite a passive exchange
between brand and audience, not to
mention the fact that its killing our
attention spans... Coffee? Yeah, love
one... thanks. Sorry where was I? Oh
yeah ... content.
In this presentation
learn how brand
experiences, that
when done well,
can short-cut the
buyer journey by
driving preferences
and ultimately
sales, through
positive brand
interactions.
ABOUT THE SPEAKER

Joe Edwards is digital and social
director at Marketing Options
International (MOI).
ROB THURNER
KELVIN NEWMAN
MOBILE AND TABLET

MARKETING GENERATE, NURTURE,
AND CONVERT CLIENTS
5 THINGS YOU CAN DO

TOMORROW TO IMPROVE
YOUR PPC CAMPAIGN
On the road, in the office - more and

more of your customers and prospects
are using their mobiles and tablets.
Paid search is deceptively easy to get

set up, but theres no campaign o
ut there which couldnt be improved
with the right tweaks
and improvements.
But does your website deliver adecent

user experience on mobile? Drawing
on case studies from Adobe, O2, and
Salesfroce, we will look at the 10 key
success factors for high performance
B2B sites; content which increases repeat
visits and shares, and how to boost your
on-site conversion.
This practical session will cover some

practical and specific things you can
do to improve your pay per click
advertising efforts.
ABOUT THE SPEAKER

ABOUT THE SPEAKER
Rob is a recognised expert in
mobile marketing, M-commerce,
and mobile CRM, working across
markets throughout EMEA, North &
Central America, and Asia Pacific.
Kelvin devises search marketing

strategies for a range of clients
and has been voted UK Search
Awards UK Search Personality of
the Year, and more recently The
Most Influential Individual in the UK
Digital Industry, by Econsultancy.
SHANE REDDING
AGILE MARKETING:
THE WHAT, WHY AND WHO?
Agile marketing is one of the hot trends
of 2016, but what exactly is it, why
should you care, and who is doing it?
In this session, Shane will explain the core
concepts in agile marketing of test, learn,
redo FAST to maximise results and reduce
your risk, as well as help you understand
how to adopt and adapt an agile approach
for your business.
ABOUT THE SPEAKER

Shane is an independent consultant
and runs her own business called
Think Direct.
23
LIFECYCLE MARKETING IN B2B HOW

EMAIL CAN MAKE THE DIFFERENCE
TIM TUCKER
THE 7 KEY PRINCIPLES
OF B2B COPYWRITING
Online, offline, traditional,

automated, social, or
whatever your approach to
B2B marketing is, see how
email can help at every
stage.
The average adult consumes 100,500 digital words and is

confronted with 5,000 marketing messages daily. To make
your story stand out you need to ensure that your copy
is easy to read, creates impact, drives engagement, and
motivates action.
Good copywriting principles are simple to adopt but easy to
overlook. This session will cover the seven fundamentals, with
ABOUT THE SPEAKER
examples of
good and bad
practice to inform
and inspire your
copywriting.
Tim Tucker is a digital copywriter,

content marketing specialist, trainer,
and consultant. He has worked in
media and marketing for 24 years
and in digital media since 1999, in
which time he worked on major
web launches for Future Publishing,
including GamesRadar.com,
TechRadar.com, and BikeRadar.
com. Since going independent in
2009, Tim has worked with a wide
range of brands in the B2B, B2C,
charity and public sectors, including
the Guardian and Telegraph Media.
MIKE OBRIEN
CAN CONTENT MARKETING
LIVE UP TO THE HYPE?
Much has been said about content marketing
becoming a discipline in its own right.
Specialist agencies have mushroomed into existence and selfauthoring clients have struggled to feed the ever-hungry demands
of social channels and campaign optimisation. What sits behind
the hype often seems objectiveless and self-indulgent. This session
will help anyone thinking about content marketing to reduce
costs, increase
ROI, streamline
processes, and
engage customers in
ABOUT THE SPEAKER
real time. Mike has
worked in the brand,
direct, and digital
Mike OBrien is one of the
sectors for close to
busiest practitioners in
40 years.
marketing. He is the CEO
of Jam Partnership, a digital
strategy, innovation, and
training consultancy; CIO of
OSKAV, the leading brand of
designer 3D eyewear; and hes
also CVO of CYBORGg, a group
of digital companies dedicated
to digital transformation
and the development of
marketing automation across all
communications channels.
24
STEVE KEMISH
A case-study led session that

is packed with top tips to help
you turbo charge your email
marketing and overall B2B
marketing success.
Join Steve in this unmissable seminar and learn why email marketing is still
the most universally effective way of reaching your potential customers.
ABOUT THE SPEAKER

Steve is managing partner of marketing agency Junction and a
multi-award winning marketer. He has worked client-side, helped
grow a leading email service provider, consulted to numerous
clients on digital strategy, and helped build one of the most
respected and awarded B2B marketing agencies in the UK. He has
worked with the likes of Oracle, Lego, and British Airways, and sits
on both the IDM digital marketing and Superbrands councils.
AIDEN CARROLL
THE MYTH OF B2B

SOCIAL MEDIA
We tend to harbour an amount

of jealousy for B2C social how
can our B2B products ever hope
to stand out?
established human
relationships. This talk
explores why B2B & B2C
are far from divergent.
Sure, there are differences, but

creating, calibrating, and delivering
on a great strategy follows alike
paths regardless of the brand in
question. In truth, social media
traction pays off a lot more
with high value products, with
Join Aiden as he uses his

experience of working
with numerous brands,
both global and notable,
to deliver to you this
insightful and hugely
beneficial seminar.
ABOUT THE SPEAKER

Aiden started out his career
intending to be called to the Bar,
but fell in love with media along the
way. From early forays into public
relations and television, Aiden
became an award-winning brand
strategist. He believes that brands
live and die on their presence;
and has convinced some very
recognisable clients and agencies
that this is the case including the
likes of Google, Barclays, WPP, and
Hilary Clinton.
MASTERCLASSES
INTERACTIVE FEATURES
INTERACTIVE SESSIONS TO IMPROVE YOUR BUSINESS TO BUSINESS RELATIONSHIPS

These interactive small group
sessions are delivered by experts
who will focus on a wide range
of critical areas for the success of
your business marketing.
The masterclass schedule at the B2B
Marketing Expo has been carefully
assembled to ensure your business
is provided with the very best advice
and information it needs, whether
you are just starting out or targeting
rapid growth. This exclusive suite
of masterclass sessions give you the
chance to explore in-depth about
every area of business; subjects cover
everything from generating leads
from Facebook and understanding
your customers behaviour, to search
engine optimisation and creating
compelling content for your website.
Each of our masterclasses is led by
an expert in their field, so you can
be confident that you will receive
the best possible advice with the

very latest information about each
topic crucial in achieving success
for your business. The interactive
format and small group size means
that you have the opportunity to
drill down further into the specifics
that are relevant to your business.
The following pages detail
every masterclass at the B2B
Marketing Expo this May,
the huge range of topics
on offer, and how you will
benefit from attending. The
masterclasses run throughout
both days of the show; for
the latest information, please
check the online schedule. The
masterclasses are absolutely
free to attend, but due to
their popularity you need
to book your place to avoid
missing out.
HOW
TO BOOK
The masterclasses are free to attend, but
due to their popularity youll need to
book your place to avoid missing out.

Visit
www.b2bmarketingexpo.co.uk
Select masterclasses and

pick the masterclass youd
like to attend.
Select the time and day youd

like, fill out a few details and
click register.
Youll receive an email

confirmation of your booking.
As the show dates approach,

youll receive a reminder for you
to confirm youre still attending
and secure your seat.
ED
LIMIT ES!
SPAC LINE TO
ON
BOOK URE YOUR
ENS EAT
S
O
NF
E I LEAF
R
MO VER
O
THE HIVE
A space to relax, work, learn, and enjoy the buzz
our hive has everything a delegate looking for
some productive downtime could dream of.
CONVERSION BOOST
MASTERCLASS
Take a slight action and make a huge impact: that is the
essence of optimisation.
Join the Conversion Boost Masterclass to discover invaluable

insights for your business. You will encounter a variety of actionable
techniques presented by experienced eCommerce professionals;
these will help you streamline your online presence and understand
your customers behaviour. Simply put: analytics explain the past.
Optimisation improves the future.
TIMETABLE | WEDNESDAY
With charge points, dedicated Wi-Fi, and no shortage of
places to take the weight off your feet, the InsightBee Hive
is designed to be the place to go when youve got nowhere
to be. Network, enjoy refreshments, or simply catch up
on your emails away from the hustle and bustle of the
speakers and demos.
ASK AND YOU SHALL RECEIVE

Given that weve revolutionised the way business source bespoke
intelligence, its not surprising that we have a penchant for
questions. Our team will be on hand throughout the day,
so drop by if youd like to pick their brains.
And if you want to test us out with something meatier, then you can
submit us a question that your business needs answering. Well be
picking five of these queries at random, and the winners will get a
report shedding light on their issue completely free of charge.
Go beyond analytics: Ignore the averages to boost

conversion rates
12.00
Customer Behaviour Insights: Find out what people

think of your site!
14.00
Stop your visitors from leaving! Understand where

and why they drop out
15.00
Pave content pathways to drive conversions
16.00
How to gain revenue through A/B testing?

Dont stop experimenting!
17:00
Speed = Sales: A fraction of a second is all it can

take to make your visitors happy
TIMETABLE | THURSDAY
11:00
Go beyond analytics: Ignore the averages to boost

conversion rates
12.00
Customer Behaviour Insights: Find out what people

think of your site!
14.00
Visit InsightBees stand #182 to find out what we can do
for you. From tailor-made industry reports to specific sales
opportunities, were delivering vital insights twice as quickly
and at half the price.
Speed = Sales: A fraction of a second is all it can

take to make your visitors happy
15.00
How to gain revenue through A/B testing?

Dont stop experimenting!
Cant wait?
16.00
Stop your visitors from leaving! Understand where

and why they drop out
Use discount code LONDONEXCEL and try InsightBee with 25% OFF
before May 31st. www.insightbee.com/b2b-expo
26
11:00
BOOK YOUR SEAT! AT WWW.B2BMARKETINGEXPO.CO.UK
Anicca is an established digital marketing agency that specialises in data-driven search

marketing for competitive B2B and ecommerce brands with ambitious growth plans and/or
strict cost per lead or ROAS targets. Our ethical and fully transparent paid, owned, and earned
media campaigns have proven successful for small brands and household names alike.
B2B FACEBOOK
STRATEGY
MASTERCLASS
WHATS NEW
IN SEARCH?
MASTERCLASS
With the rapid evolution of search engines and social media

comes the need to adapt your marketing tactics. Learn how
to stay ahead in 2016.
Increasing your reach through search marketing has never

been more crucial. Learn the developments in search that
you need to have your finger on.
CONTACT US
LIMI
SPACTED
ES!
BOOK
O
ENSUR NLINE TO
E YO
SEAT UR
anicca.co.uk
enquiries@anicca.co.uk
MASTERCLASS WHATS ON
MASTERCLASS AT A GLANCE
Why you shouldnt dismiss Facebook for B2B
Whats new in search?
Think Facebook is only for B2C businesses? Think again. In this

masterclass, Samantha Hearn, head of social media at Anicca,
talks through practical tactics you can implement to generate
leads from your Facebook page. Sam discusses ways in which to
segment your target audience for maximum effectiveness and
how to engage with them for better conversion rates.
Co-founder and managing director of Anicca Digital, Ann Stanley,

presents the latest developments in all things search marketing. Ann
delves into the depths of Google and provides practical advice on how
to increase the visibility of your website in the paid and the organic
listings. This masterclass is ideal for those that have been hit by Googles
recent updates and those looking to avoid upcoming penalties.
TIMETABLE WEDNESDAY & THURSDAY

12.00
14.00
16.00
These masterclass sessions will last for up

to 60 minutes. Book your space for this
masterclass online at www.b2bmarktingexpo.
co.uk to ensure your seat!
WEDNESDAY
THURSDAY
11.00
15.00
11.00
13.00
17.00
13.00
15.00
BOTH MASTERCLASSES WILL BE RUNNING FROM THE SAME AREA

27
INTERACTIVE FEATURES
ABOUT THE SPONSOR

Businessworx provides business
support for individuals, startups and established companies
on a per-hour basis. We offer a
complete suite of professional
business services from industry
experts.
Running a business is really hard
work without worrying about the
everyday business administration
tasks like accounting, sales,
web development, social media,
research, graphic design and
event management. We call this
the businessworx, and these are
the tasks were really good at.
Branding and Marketing
Virtual PA Services
Calendar Management
Professional Event Planning
Design and Illustration
Print and Web Design
Blogging
PR and Media
Were an established network
of industry professionals and
were dedicated to helping
your business thrive by giving
you more time to focus on the
things that really matter to you.
Whether youre launching a
product or just trying to find
a few more hours in your day,
let the Businessworx Team take
you forward. We provide all of
the behind the scenes work
that needs to happen to give
you more time and help your
business to grow.
28
THE
COMMUNITY VILLAGE
PROFESSIONAL BUSINESS SERVICES
FROM INDUSTRY EXPERTS.
Businessworx owner and founder
Stephanie Bryan is delighted to
invite you to the Businessworx
Community Village. A community
made up of decision makers,
and astute business people who
are holding an event not to be
missed. Set in a comfort zone of
a vintage caf environment you
will be welcomed to come and
mingle, sit back and relax in the
perfect ambience for creativity and
productivity in the buzz of a busy
cafe for two days where you will
make new business by meeting our
professional business people.
Stella Fehmi, Regional Director of the
Athena Network City & West Essex Regions
and Partner at Businessworx, draws on her
strengths as networking royalty to help
make connections that count. This year,
Businessworx and Stella Fehmi are joining
forces to deliver an exceptional opportunity
for small businesses within their Businessworx
Community Village; showcasing the best of

local talent in a comfortable environment within
the B2B Marketing Expo. Businesses from the
Athena Network, the Businessworx community,
and further afield will come together to provide
live networking sessions across two days, and
will showcase their services, products and other
opportunities to like-minded PROFESSIONAL
BUSINESS SERVICES FROM INDUSTRY EXPERTS.
Entrepreneurs. This will be an unparalleled
opportunity to directly network with business
professionals, the decision makers, who can
provide your business with expert services and
products. As part of the B2B Marketing Expo
promotion, Businessworx will also be hosting
live Q&A sessions with industry experts, will
be running on- site workshops (with limited
spaces), and will have a number of excellent
opportunities to help drive your business
forward. Were here to make your 2016 B2B
Marketing Expo a huge success, so come and
talk to us about finding more time in the day,
about growing your business idea, and getting
added value on per-hour professional services
that make all the difference.
Want to know more? Visit Businessworx online at www.businessworx.co.uk

or call 020 8504 1317 and visit the Businessworx Community Village at the
B2B Marketing Expo!
The B2B Innovation Awards consists

of four accolades rewarding the very
best in marketing technology and
innovation.
The award categories are:
B2B MARKETING EXPO PRESENTS
AWARDS
2016
BEST BRANDING
PRODUCT OR SERVICE
AWARD 2016
Honouring the most outstanding

innovation in optimising a business
branding strategy by enhancing
communication and improving the
delivery of their brand messages.
AWARDS
2016
BEST PRODUCT OR SERVICE

FOR CONTENT CREATION
AWARD 2016
This award recognises the product or

service which has provided the very
best in content creation for businesses,
offering a tool that enhances their
content and both draws in and
captivates audiences.
AWARDS
2016
BEST LEAD
GENERATION TOOL
AWARD 2016
Recognition for the innovation that

provides the most effective service
for marketing teams, enhancing
their marketing automation ROI and
providing the most user-friendly
experience possible.
AWARDS
2016
OVERALL INNOVATION
FOR MARKETING
AWARD 2016
This award honours the most innovative

product or service which has played
the most significant role in successfully
introducing and promoting a product or
service to potential customers, covering
advertising, public relations, promotions,
and sales.
30
INNOVATION AWARDS
RECOGNISING THE VERY

BEST IN MARKETING
THE B2B MARKETING EXPO AWARDS 2016
For the very first time, the B2B
Marketing Expo will host The B2B
Innovation Awards, a collection of
accolades recognising the innovation
and cutting edge design currently
available in the sector thats helping to
optimise marketing performance.
AND THE NOMINEES ARE...
BEST LEAD
GENERATION TOOL
Akero Labs
320
Arkevista
266
Experian
230
Flowbird
208
Freshmail
150
Imapt
200
Inbox Insight
318
InsightBee
182
Mailjet
178
Retriever
1584
Stampwood
300
Tableau
388
Text Global
278
BEST BRANDING
PRODUCT OR SERVICE
BEST PRODUCT OR SERVICE

FOR CONTENTCREATION
agent3
198
Sociabble
210
Dreamtek Ltd
336
Eden Videos
180
Fudge Animation Studios
328
malt.
124
Modedaweb
310
Narrative Glue Productions
241
No Magnolia Productions Ltd
238
On24
279
Passle
330
Prezi Inc
360
Radioville
105
Rock
1490
Win Apps Factory
115
Write My Site
302
INBOUNDLEAD
GENERATION
Anicca Digital Ltd
140
Clickoo UK
280
DrumBEAT Marketing
218
Digital Web World Ltd
298
Brandz Ltd
308
Everyday Champion
326
Breathe Creative
222
Evosite
350
Club Row Creations
384
FL1 Digital
268
Cognition
188
Impact Digital Marketing Ltd
276
Fireworx
291
Local Exposure
144
Golding Products Ltd
152
Media Orb
126
Indigoriver
294
Pi Datametrics
240
Pink Lizard Promotions
120
Salamandra Design & Digital
374
Premier Sports UK Ltd
128
SalesOptimize
1480
Protocol Global Limted
368
Sleeping Giant Media
190
The Marketing Pod
234
TopLine Comms
316
The MarketingSPA Limited
142
UnDelay.io
290
Wing Lee Creative Ltd
358
Web Behaviour Specialists
133
MEET THE JUDGES...
HOLLY STEPHENS
GOOGLE
Holly leads the partnerships

and marketing for Googles
Digital Garage, the digital skills
programme in the UK that aims
to provide small businesses,
students and individuals with
training from Google.
DAVE CHAFFEY
SMART INSIGHTS
Dr Dave Chaffey is CEO and

co-founder of Smart Insights,
a digital marketing learning
community that help over
100,000 businesses manage
their online marketing activities.
MARCO CARRUBBA
VODAFONE GROUP
Over the last 20 years Marco has

held a variety of roles in the fields
of sales and account management,
customer service and marketing
and communications.
LAUREL WOLFE
VERIFONE
B2B marketing leader with

15+ years international
experience. Extensive brand,
communications and creative
background - specialising in
payments & technology.
LIZ WOODBRIDGE
THE ABERDEEN GROUP

With 25 years experience
in direct marketing, Liz has
focussed on the B2B sector
for much of her career, with
a particular emphasis on
technology clients.
NEVILLE HOBSON
IBM SOCIAL CONSULTING

Neville is a Senior Business
Consultant at IBM Social
Consulting. He has over 25 years
experience in public relations,
marketing communication and
investor relations.
EWAN ROSS
HEWLETT PACKARD ENTERPRISES

Ewan Ross is an experienced,
knowledgeable and revenue
driven marketing leader with
over a decade of experience in
B2B technology environments.
MARIA LOPEZ DIAZ
MARK ROWE
Maria Lopez Diaz is an

accomplished MBA and MCIM
professional, with over 15 years
B2B experience.
Mark has been in B2B marketing

for the last 20 years, all within
the travel and tourism sector.
MD, AMERICAN EXPRESS
EASYJET
31
KEYNOTE THEATRE 1
KEYNOTE THEATRE 1 WEDNESDAY

10.20 - 10.50
10.20 - 10.50
11.00 - 11.30
11.00 - 11.30
11.45 - 12.15
11.45 - 12.15
12.30 - 13.00
12.30 - 13.00
13.15 - 13.45
13.15 - 13.45
14.00 - 14.30
14.00 - 14.30
Raja Saggi
Google
Digital Best Practises for B2B Marketers
Graham Ruddick
Digital Doughnut
A Million Marketers Cant Be Wrong!
14.45 - 15.15
14.45 - 15.15
15.30 - 16.00
15.30 - 16.00
16.15 - 16.45
16.15 - 16.45
Mark Masters
The ID Group
Refugee or Revolutionary:
the Content Revolution is Here
Afonso De Sousa
LinkedIn
Connect to Opportunity: Market to
a Professional Audience at Scale
Raja Saggi
Google
Digital Best Practises for B2B Marketers
Kelvin Lee
Thomson Reuters
Where is Your #B2BSocialShip Headed?
Derick Walker & Rosie Duncan

Saatchi Masius
A New Way to Engage Businesses:
Treat Them Like People
* Content and speakers are subject to change. The digital show

guide and seminar timetable will be updated online prior to the
show, so please check www.b2bmarketingexpo.co.uk
for the latest information.
Andrew Grill
IBM Social Consulting
Leverage the Power Within - Harnessing
Your #BrandAdvocates on Social
32
KEYNOTE THEATRE 1 THURSDAY
Dr Dave Chaffey
SmartInsights.com
B2B Marketing Trends 2016
Philip Calvert
PhilipCalvert.com
How to Fix Your Failing Social
Media Sales Strategy Today
17.00 - 17.30
Louis Archer
Tableau Software UK Ltd
Measure Your Marketing: the
Analytical Modern Marketing Machine
Sam Prosser and Justine Tommey

Guinness World Records
How to Create Emotionally Engaging,
Shareable Content Through Record
Breaking
Mark Hunter
The Sales Hunter
Lead Generation Strategies for
Todays Complex, Noisy Environment
Nicky Kriel
Nicky Kriel Social Media
Social Selling: How LinkedIn
and Twitter Can Increase Sales
Jane Cave F IDM

The Institute of Direct
and Digital Marketing
Is Talent Holding Back Growth?
Oisin Lunny
OpenMarket
Ad-blockers, App Fatigue, and Engaging
With Mobile First Consumers
Simon Baker
ITN Productions
Forming a B2B Video Strategy: How
to Be Topical, Timely, and Authentic
Simon Morton
Eyeful Presentations Limited
B2B Presentations Why Its Time to Think,
Act, & Deliver Differently
Spencer Waldron
Prezi Inc
Craft the Ultimate Sales Pitch Presentation
SPONSORED BY
Seminars in this theatre will

begin at 11.00am
11.00 - 11.30
11.00 - 11.30
11.45 - 12.15
11.45 - 12.15
12.30 - 13.00
12.30 - 13.00
13.15 - 13.45
13.15 - 13.45
14.00 - 14.30
14.00 - 14.30
14.45 - 15.15
14.45 - 15.15
15.30 - 16.00
15.30 - 16.00
16.15 - 16.45
16.15 - 16.45
Jon Earnshaw
PI Datametrics
Cannibalisation and Its Impact on
the Visibility of Your Site Content
Gillian Hughes
Veoo Limited
Leverage SMS to Make
You a Smarter Marketer
Emily Hill
Write My Site
Using Google Analytics
to Generate B2B Content Ideas
Geof Gibbons
Stampwood
6 Step Strategy for Successful
Marketing Automation
Ryan Sedgwick
Impact Digital Marketing
and Email Marketing
Luke Quilter
Search Marketing and
the Importance of Social Media
Peter Holland
Arkevista Ltd
Exploiting Big Data to Drive
B2B Marketing and Sales
Robert Fisher
drumBEAT Marketing
Marketing Mistakes: Find the
Cure, Dont Treat the Symptoms
17.00 - 17.30
Judy Boniface
Mailjet
Moment Marketing: Demystifying Email
Marketing Automation for SMEs
Christine Durkin
Experian
So Whats Your Go-To-Market, Anyway?
Ian Dodson
Digital Marketing Institute
Its Time for Digital to Grow up: From
the New Kid to the New Profession
THEATRE 6

begin at 11.00am
THEATRE 6 THURSDAY
Geof Gibbons
Stampwood
6 Step Strategy for Successful
Stephen Hampshire
TLF Research
Treasure in the Abyss: Mapping the B2B
Customer Journey
Gordon Glenister
The bpma
21 Great Ideas to Rev up Your
Next Marketing Campaign
Hannah Massam
Dreamtek
Using Media Apprentices to Bring
New Life to Content Marketing
Nicholas Orosz
Everyday Champion
Why Now is the Perfect Time
to Embrace E-Commerce
Bill Cawley
Azquo
Spreadsheet Minefields

THEATRE 6 WEDNESDAY
33
THEATRE 7
THEATRE 7 WEDNESDAY
10:20 - 10:50
begin at 11.00am
11.00 - 11.30
11.45 - 12.15
11.45 - 12.15
12.30 - 13.00
12.30 - 13.00
13.15 - 13.45
13.15 - 13.45
14.00 - 14.30
14.00 - 14.30
14.45 - 15.15
14.45 - 15.15
15.30 - 16.00
15.30 - 16.00
16.15 - 16.45
16.15 - 16.45
Connor Kinnear
Passle
Create Compelling Content for LinkedIn
That Drives Traffic Back to Your Website
Jodie Williams & Jenny Hughes

The Marketing Pod
Reaching Your Target Audience
Through Content Theyll Care About
Geoff Hocking
Breathe Creative
Brand or Bland? The Brand
Challenge for SMEs
Nicholas Orosz
Everyday Champion
Why Businesses Must Embrace
Search Engine Marketing
Mike Ncube
Peridigital
Paid Search Marketing Insights
for B2B Marketers

Richard Holder
Winapps Factory Ltd
Mobile Applications as Aids to Business
Practices
11.00 - 11.30
Ann Stanley
Anicca Digital Ltd
Integrating Search, Content, and Social
Media Marketing for B2B Businesses
34
THEATRE 7 THURSDAY
Utam Bhudia
AdTube
How to Use Video Content
Effectively for Social Media
Estil Wallace
Undelay
Landing Page Optimisation
in the Mobile Era
17.00 - 17.30
Richard Holder
Winapps Factory Ltd
Mobile Applications as
Aids to Business Practices
Matt Gibbs
Video, Prepare to Succeed:
10 Key Tips to Planning Your Video
Justin Hall
Protocol Global Ltd
Youve Been Doing Buyers
Journeys All Wrong (Damnit)
Marianne Wiil
Content Strategy for the Web
James Cullen
Givvit for Business
How to Maximise Your Teams Productivity
Paul Jarczynski
FreshMail Ltd
Email Marketing Automation
Simplified: Increase Your ROI
Mark Young
Retriever New Business Ltd
Secrets to Maximise Your B2B Relationships
James Westlake
Trustpilot UK
Why Online Reputation
Matters to Your Brand
Paddy OSullivan
Malt. Creative Content Agency
How to Create Video Content THAT WORKS
10.20 - 10.50
Richard Young
Bullhorn International
In The Age of Transparency & Convenience,
Relationships Truly Matter

begin at 11.00am
11.00 - 11.30
11.00 - 11.30
11.45 - 12.15
11.45 - 12.15
12.30 - 13.00
12.30 - 13.00
13.15 - 13.45
13.15 - 13.45
14.00 - 14.30
14.00 - 14.30
14.45 - 15.15
14.45 - 15.15
15.30 - 16.00
15.30 - 16.00
16.15 - 16.45
16.15 - 16.45
Marylin Montoya
Sociabble
Drive Marketing and Sales Through
the Voice of Your Employees
Robert Norum
agent3
Account Based Marketing (ABM) Boosts
Sales, But Is Your Organisation Ready?
Steve Evans
Akero Labs
10 Digital Agency Secrets to
Capture and Convert Quality Leads
Martin Ray-Jones
Eden Videos Ltd
Supercharge Your Marketing
With the Power of Video
Kate Duffield
Promotional Merchandise: Its a No Brainer!
Dr. Peter Hughes

Cognition
Sex and the Psychology of Fertile Brands
Heather Baker
TopLine Comms
Pushing the Boundaries With Video
Jason Sammon
FL1 Digital
Inside Google Analytics: Whats Really
Happening to Your Website
17.00 - 17.30
David Cornelius and Ben Goward

Infinity Tracking Ltd
Understand How to Unlock Your Call Data
and Measure Your Marketing Spend
Jason Sammon
FL1 Digital
Inside Google Analytics: Whats Really
Happening to Your Website
Iain Lovatt
The Blue Group
Closed Loop Marketing:
What Every Marketer Wants
THEATRE 8
THEATRE 8 THURSDAY
Dan Weaver
Engage Prospects and Transform Behaviour
Through the Power of Animation
Ross Howard
Inbox Insight
The 3 Big Questions for
B2B Lead Generation
Alison Edgar
The Entrepreneurs Godmother
From Zero to Sales Hero, You Can Do It Too!
Jan Willis
Wow Consulting
Why Buyer Personas Arent Just
for Sales With Inbound Marketing
Robert Fisher
drumBEAT Marketing
Marketing Mistakes Find the Cure,
Dont Treat the Symptoms
Andrew Cook
Text Global Limited
Increase Sales, Improve Efficiency & Retain
More Business Using SMS Communications

THEATRE 8 WEDNESDAY
35
CO-LOCATED EVENT
BRING YOUR
SALES DIRECTOR!
Europes leading sales event is back, and this years Sales Innovation Expo, the
biggest event around designed to equipping sales leaders with everything
they need to know to achieve great sales results, is bigger than ever before.
SEMINARS
This years show provides a schedule of
seminars delivered by the most influential
and distinguished names to have worked in
the world of sales, and your ticket enables
you to gain free access to absolutely
everything at the show.
With sales being the heartbeat of every
business, there is a great deal sales
managers and directors need to know in
order to get the very best results. Sales
Innovation Expo provides everything thats
essential in getting the very best out of
your sales team.
Just like with everything at B2B Markeitng
Expo, attendance is absolutely free of
charge, but ensure you arrive to your
chosen talk in plenty of time; spaces will fill
up quickly so dont miss out on what you
need to see.
TOP
SALES WORLD
AUDITORIUM
The Top Sales World Auditorium contains
a 250 seat auditorium which will host an
exclusive schedule of seminars throughout
both days of the show.
They will also create a large VIP Lounge
for the exclusive use of their sponsors,
speakers, and their guests. It will be an
ideal venue for exhibition visitors to meet
with the TSW keynote speaking team.
TSW are bringing together arguably the
most significant group of sales experts ever
assembled outside of Dreamforce.
Their team is truly international and will
arrive from Australia, Canada, Germany,
Switzerland, the US and, of course, the UK.
MASTERCLASSES
The Sales Innovation Expo 2016 delivers
a series of interactive masterclasses
across two days. These sessions provide a
comprehensive look at a range of subjects
currently prevalent in sales, from becoming
a social selling pro to leading your sales
team to the success it deserves.
36
Sales Innovation Expo

provides everything
thats essential in getting the
very best out of your sales
team.
RUNNING
ALONGSIDE
B2B MARKETING
EXPO
Your ticket to B2B Marketing Expo
grants you free access to the Sales
Innovation Expo. Take advantage of
the additional expert led seminars,
interactive masterclasses, innovative
suppliers and unrivalled networking
opportunities.
The Sales Innovation Expo provides
you with a host of relevant content
and opportunities you might not have
previously considered or come across
before. Visit the Sales Innovation Expo
website to ensure you dont miss out!
salesinnovationexpo.co.uk
SNAPSHOT OF SPEAKERS...
Sales Innovation Expo 2016 has assembled the finest lineup of speakers possible,
containing the most innovative and inspirational figures from the world of sales.
KEN KROGUE, INSIDE SALES
GLOBAL NAME IN SOCIAL

SELLING: SALES IN THE CLOUD
Recognised as #2 in the world for social
selling and as one of the Top 25 Most
Influential Inside Sales Professionals of 2015,
Ken Krogue, president of InsideSales.com,
has been behind the inside sales industrys
leading sales acceleration platform since 2004.
Ken will discuss how advancements in technology
and analytics have forever changed the business
landscape. Gone is the image of the traditional
field salesperson knocking doors with a hat in
one hand and a briefcase in the other. We now
live in an era of inside sales-professional sales
done remotely.
COLLEEN FRANCIS, ENGAGE

SELLING SOLUTIONS INC.
PUTTING AN END TO BOOMAND-BUST SALES CYCLES

How many times have you or someone on your
team come off a great month or quarter, only to
find that the pipeline is woefully empty?
In this session, Colleen will introduce a new way
of looking at your client relationships so you can
learn how to systematically attract a regular flow
of prospects and move them smoothly through
the pipeline and beyond to create your own
nonstop sales boom!
WEDNESDAY | 16.45 | TSW AUDITORIUM
TIFFANI BOVA, SALESFORCE

JAS HAWKER, MISSION EXCELLENCE
LEADERSHIP TIPS FOR HIGH

PERFORMANCE TEAMS
BEING A HIGH PERFORMING SALES

ORGANIZATION REQUIRES A HARD
RESET ON CONVENTIONAL THINKING
What do high performance teams all have

in common?
Regardless of whats worked previously, the

unintended consequences of both technology
advancement and buyer behaviour is wreaking
havoc on sales organisations.
The answer is people with the right values

and behaviours, clear simple priorities when
undertaking any activity, and the ability to
apply honest and objective learning. Jas will
bring lessons from the Red Arrows that can
be applied to any sales team to improve
performance with take-away messages
that can be applied the very next day.
Whether you have a small sales force or a highly

complex go-to market strategy, theres no avoiding
the reality that how we sell has forever changed. Tiffani
will challenge conventional thinking, pushing sales to a
more customer driven mind-set away from an internal
productivity and performance based management style,
and outline what she thinks the modern sales force will
look like in the future.
THURSDAY | 11.45 | TSW AUDITORIUM
37
EXHIBITOR
LISTINGS
3degrees Social
Stand Number 1412
Doing away with the need for
cold calling, bypassing The
GateKeeper and leveraging your
time to find and connect with your
ideal client anywhere in the world
using the worlds most powerful
business platform - Linkedin!
0845 004 1822
www.3degreessocial.co.uk
Actimizer
Stand Number 1408
Actimizer Dialer solutions increase
efficiency and profitability
of outbound calls for sales,
appointment booking, campaigns,
etc. Our customers make
100.000.000+ outbound calls per
year. They trust us for stability and
quality of service and report an
increase in sales productivity of
25 - 400%.
020 3630 1571
www.actimizer.com
AdTube
Stand Number 162
AdTube produce corporate videos
and event films for websites and
social media. Our videos are the
perfect vehicle for you to tell your
story and build trust with your
audience in an engaging way.
0203 5831 870
www.adtube.uk.com
agent3
Stand Number 198
agent3 works with customers
to maximise the effectiveness of
ABM programmes, generating
high-quality engagements with
a prioritised group of target
accounts. The team combines
customer, industry & competitor
insight, to deliver campaigns that
engage key stakeholders within
target accounts.
020 7127 0706
www.agent3.com
Akero Labs
Stand Number 320
Akero Labs is a cloud based
marketing and lead capture
provider for leading brands and
agencies. Akero Labs marketing
platform enables clients to
generate qualified leads and build,
publish, measure, automate,
manage and track marketing
campaigns across mobile, digital
and physical channels.
023 9295 0008
akerolabs.com
38
Alison Edgar MD Sales

Coaching Solutions & The
Entrepreneurs Godmother
Stand Number 1488
One of the UKs top 10 business
advisors will share how by
implementing her tried and
tested methods, sales teams have
transformed their results. She will
also be launching her new brand,
The Entrepreneurs Godmother,
aimed at teaching owner managed
and micro businesses how to sell
their products.
01249 443 023
salescoachingsolutions.co.uk
Anicca Digital Ltd
Stand Number 140
Anicca is an established search
marketing agency that specialises
in data-driven search marketing
for competitive B2B and
ecommerce brands.
0116 254 7224
www.anicca.co.uk
ARiiS-AR
Stand Number 109
Augmented Reality (AR) - making
the physical into a digital
interactive engagement platform
that is available on mobile, tablet
or laptop. AR is an immediate
interactive customer opportunity
taking them direct to your website,
image presentation, product,
services and point of sale.
07759 942506
www.ariis-ar.com
Arkevista
Stand Number 266
Arkevista provide market and sales
intelligence from Big Data, desk
and primary research focused
on helping clients to increase
conversion rates and market share.
01249 700 104
www.arkevista.com
Azquo
Stand Number 364
Azquo is the first application
designed specifically to be able
to store and retrieve data to/ from
spreadsheets, while also creating
true data accountability. We
connect an online spreadsheet
to the data source and tag every
item such that anyone can query
where any data came from
and when added.
020 3424 5023
www.azquo.com
B2B Leadforce
Stand Number 146
B2B Leadforce provides instant
access to real time businesses
and decision makers to help you
generate highly targeted business
leads at the touch of a button. You
will be in total control of your data
selections with 4 easy steps and
can have unlimited sales advisors
calling your prospects data.
020 7169 5410
www.b2bleadforce.com
Brandz Ltd
Stand Number 308
Brandz are leading suppliers of
branded promotional merchandise.
Offering more than just a sourcing
service, Brandz has a team of
consultants who can help at every
stage of your campaign, from
initial ideas right through
to campaign execution.
Whether it be giveaways, gifts
or corporate collateral.
0870 890 2847
www.brandzltd.com
BiD Masters
Stand Number 1642
BiD Masters` end-to-end bid
support services. Trusted by global
corporations & SMEs to support
winning tenders with flexible and
cost-effective Bid management
& coordination; Bid writing,
editing & formatting; Reviews;
Graphic Design & specialist media;
Executive Summaries; Bid Training
& mentoring.
01243 535 063
bid-masters.com
Breathe Creative
Stand Number 222
Breathe creates and transforms
brands. Brand Design to make you
stand out and connect emotionally
with your customers. Web Design
that perfectly reflects your brand
and clearly communicates your
point of difference.
01491 699 845
www.breathe4u.com
Bid Perfect Ltd

Stand Number 1498
Bid Perfect supports companies
across the globe, helping them to
create consistently winning bids.
The `rules` of a great bid don`t
change, regardless of the business
sector. Our job as consultants and
trainers is to instil an approach that
results in your bid being selected
over your competition.
0845 6000 281
www.bidperfect.co.uk
Bilendi
Stand Number 172
Bilendi offers a range of
engagement and loyalty services
focused on the relationship
between companies and their
customers. Bilendi currently
manages customer engagement
programmes for more than 75
companies across a range of
industries including manufacturing,
retail, banking and travel.
020 7819 2820
www.bilendi.com
Bisc Technologies Ltd
Stand Number 1528
Bisc is designed to manage your
business contacts and cards on the
go. It acts as your business card
holder, giving you quick access to
all your contacts information.
07901 655 480
www.biscapp.com/exhibitor
bpma
Stand Number 160
Established in 1965, the British
Promotional Merchandise
Association (bpma) is one of
the UKs leading industry bodies
dedicated to promoting best
practice around the sourcing,
manufacturing and distribution
of promotional products.
01223 598 488
www.bpma.co.uk
Bullhorn
Stand Number 312
Bullhorn`s industry-leading CRM
for Marketers and Advertisers is
the first system that helps you
manage client relationships, figure
out what content and creative
will resonate with your account
contacts, and configure your
new business processes for
maximum effectiveness.
020 3617 6262
www.bullhorn.com/uk
Businessworx Ltd
Stand Number 139
Providing business support
for individuals, start-ups and
established companies on a
per-hour basis. Offering a
complete suite of professional
business services from
industry experts.
020 8504 1317
www.businessworx.co.uk
CallPro CRM
Stand Number 1598
Gain a better understanding of
your customer base, transform
prospects into customers, simplify
business processes and ultimately
grow sales. A complete marketing
automation solution comprising
CRM, email marketing,
social media, web tracking
and cloud telephony.
01249 566 010
www.callprocrm.com
Clickoo UK
Stand Number 280
Club Row Creations
Stand Number 384
Helping You Keep Your Name in
Front of the People You Want to
do Business With.
020 3221 1990
www.clubrowcreations.co.uk
Club Wembley
Stand Number 1400
Club Wembley member you will
enjoy a guaranteed seat with
outstanding views, for some
of the worlds greatest events.
You will have access to a range
of exclusive hospitality choices,
from fine dining and lounge-style
restaurants to bars on our member
only concourse.
0800 783 1440
clubwembleybrochure.co.uk
Cognition
Stand Number 188
For 17 years, Cognition has
enabled businesses to generate
positive, quantifiable change
in sales volumes and profit
margins across multiple sectors.
Our insight-driven marketing
is integrated across all areas
including Digital, Social, PR,
Content and Creative.
020 3597 7300
www.cognitionagency.co.uk
CommissionCrowd
Stand Number 1410
CommissionCrowd is the global
online B2B Marketplace app
that enables companies and
freelance (commission-based) sales
professionals achieve their mission
of finding each other, connecting,
easily managing profitable
remote working partnerships and
amplifying sales success while
protecting autonomy
0131 618 2300
www.commissioncrowd.com
Companyapp
Stand Number 1527
Companyapps core product is
Presenter - a powerful, flexible &
secure sales presentation app &
software suite for both tablets &
laptops. Use it to create, manage
& distribute fabulous looking,
interactive sales presentations that
truly engage your clients. Its your
company in your pocket.
0207 378 1446
companyapp.co.uk
Companybook
Stand Number 1640
Companybook is an on-demand
B2B sales intelligence platform
that uses artificial intelligence and
machine learning to empower
sales and marketing professionals
to find sales-ready prospects and
opportunities.
0203 637 5140
www.companybook.co.uk
Corpdata
Stand Number 380
Corporate Candy
Stand Number 1650
EXPERIENCE. EMPOWERING
CHANGE Providing Sales
Advisory and dedicated Change
Management Services for
Sales, Marketing and Business
Development teams.
www.corporatecandy.com
Data Driven ERA

Stand Number 1442
Our mission is to ensure that
Executive Managers have got
a direct and immediate access
to the information they need,
when they need it and in their
preferred format. This way they
can maximise their impact and the
value they create.
020 3143 4327
www.datadrivenera.com
Digital Doughnut
Stand Number 220
Digital Doughnut is a portal jam
packed with useful information
for marketers and business
leaders. The community is brought
together through content,
networking and events. Marketers
of all levels will find insight,
inspiration and intelligence - but
we also aim to have some fun!
0207 193 4600
www.digitaldoughnut.com
Stand Number 356
The Digital Marketing Institute
(DMI) is the global certification
standard in digital education. To
date, over 13,000 people in 70
countries have graduated with a
DMI qualification, making ours
the most widely taught digital
certification standard in the world.
+353 1 5311200
digitalmarketinginstitute.com
Digital Web World Ltd.
Stand Number 298
Digital Web World are B2B paid
and organic search marketing,
social media and content
specialists. We have been helping
brands gain valuable insight
about their competition online,
implementing SEO and PPC
strategies that drive excellent ROI.
We are Google and Bing certified.
Come and talk to us.
01273 855 995
www.dwworld.co.uk
Dreamtek LTD
Stand Number 336
At Dreamtek our passion is video.
We help our customers create and
deliver digital experiences through
creative video production, building
TV Studios, event production and
webcasting, managing video
assets and developing mobile
and social applications.
08456 006 122
www.dreamtek.tv
drumBEAT Marketing
Stand Number 218
drumBEAT Marketing is a full
service digital marketing firm
with UK and US offices. We
have specialists in all disciplines:
search engine optimisation
(SEO), local SEO, pay per click
advertising (PPC), website
design & development, content
marketing, social media, branding,
marketing and advertising
01427 808 870
drumbeatmarketing.co.uk
DueDil
Stand Number 1576
DueDils sales intelligence platform
takes the pain out of B2B lead
generation. Identify, segment,
and connect with the right kind
of prospects in the right way,
at the right time.
020 3131 4394
www.duedil.com
Eden Videos
Stand Number 180
Eden Videos is an established
whiteboard animation studio
that specialises in producing B2B
marketing explainer videos.
08000 434 005
www.edenvideos.co.uk
EdgeVerve
Stand Number 228
EdgeVerve defines, develops, and
operates innovative cloud-hosted
business platforms and software
products, and offers them as
pay-as-you-use services. We focus
on realizing business outcomes
for our clients by driving their
revenue growth, cost effectiveness
and improved profitability.
+91 80 3952 2222
www.edgeverve.com
Ennovate Consulting
Stand Number 1582
Ennovate implement sales change
programmes based on strong
scientific principles. We believe
that people learn most from
careful observation of their own
work; we provide the tools to
observe, the techniques to learn,
and the motivational frameworks
to sustain change.
www.ennovateconsulting.ie
Elation Experts
Stand Number 1548
Elation Experts is a group of
sales experts which provides
sales, business growth, strategic
planning and training expertise
to businesses who are looking to
drive turnover and profit!
0117 965 2189
www.elation-experts.co.uk
Everyday Champion
Stand Number 326
Everyday Champion is a London
based SEO, digital marketing and
e-commerce agency. We help
businesses grow their revenues
by making you visible in Google,
YouTube & Amazon. We help
you be compelling & authentic so
that your potential customers can
connect with you, & optimise your
conversion process.
020 7846 0067
www.everydaychampion.com
Evosite
Stand Number 350
Evosite specialises in B2B and
B2C eCommerce, conversion rate
optimisation, business systems
integration, web design &
branding. Last year alone, Evosite
launched over 100 new websites,
attracting over 12 million visitors,
and their bespoke e-commerce
platform processed 10.5M worth
of transactions
01823 230 854
www.evosite.co.uk
Experian
Stand Number 230
Backed by Experians marketleading data and know how,
Experian B2B Prospector is
uniquely placed to help small
businesses like yours to grow their
operations. Knowing your data
is targeted means you can lower
costs and conduct campaigns with
confidence. Come say hello to
us at stand 230.
0870 012 1111
www.experian.co.uk
Fireworx Limited
Stand Number 291
Fireworx is a marketing agency
which helps clients grow quicker.
01202 559 559
www.fwx.co.uk
First Base Communications
Ltd
Stand Number 102
First Base is one of London`s
leading content marketing
agencies for B2B brands. We exist
to help clients be more effective
and get better results from their
marketing by creating great
content, lovely design, the best
digital technologies, analytics,
inbound acquisition and more.
020 3542 6644
www.hitfirstbase.com
FL1 Digital
Stand Number 268
FL1 Digital is a St Albans based
Web Design, Digital Marketing
and Training company
established in 2004.
01727 739 812
www.fl1digital.com
Flowbird Ltd
Stand Number 208
CRM & Marketing Automation
Agency - we help clients in
the selection and usage of
CRM systems. Our marketing
automation helps our client
to generate more enquiries
and retain customers. We use
ActiveCampaign Software for
our own CRM & marketing
automation platform and are
Certified Consultants
01233 280 557
www.flowbird.co.uk
ForceManager
Stand Number 1500
ForceManager is a fully-integrated
mobile sales management
software that instantly measures
and analyses all your sales activity.
Improving both your sales teams
productivity and performance, it
is the smart solution for sales reps
who work out of the office.
+34 931 173 886
www.forcemanager.net
FreshMail
Stand Number 150
Freshmails award winning email
marketing platform empowers
users with the tools for success.
With features such as marketing
automation, auto-responders
& campaign analytics we work
with our clients to deliver their
campaigns time and again. Come
& speak to us to see how we
can increase your ROI.
020 3598 5098
www.freshmail.com
39
FRONTLINE Selling
by Nisbet Associates
Stand Number 1510
Nisbet Associates provide B2B
professionals in all sales roles
with common tools, skills and
processes to improve productivity
and results Proudly representing
ValueSelling Associates and
FRONTLINE Selling.
+44 (0)1440 820384
www.nisbetassociates.com
Stand Number 328
We are a full service animation
studio based in the UK. Our highly
respected team is noted for our
imaginative visual narrative,
humour and wit.
020 3322 4447
www.fudgeanimation.com
GatorLeads
Stand Number 1570
GatorLeads is a lead generation
software tool, identifying your
anonymous website and traffic
with real time traffic statistics. This
service provides live data feed,
page scoring, lead assignment,
company watch, daily reporting,
accurate company Matching
reports and much more.
01483 411 911
www.gatorleads.co.uk
Givvit For Business
Stand Number 130
Givvit for Business is the UK`s
first self-serve Treat platform.
Companies of any size can
instantly send a message along
with a Treat such as a coffee,
chocolates or even a takeaway.
For employees,clients or
customers, sending a Givvit goes
beyond an email and ensures
your message is heard.
03332 020 984
www.givvitforbusiness.com
Global Educ8tions
Stand Number 1530
Global Educ8tions Online Learning
College provides vocational and
professional courses for Sales,
Management and Enterprise.
Our courses are accredited
vocational and non accredited
professional, we also support
employers to source, train and
develop new and existing staffs.
0800 009 6994
www.globaleduc8tions.org
Stand Number 152
Golding Products Ltd is primarily
a supplier of professional grade
recording media and packaging.
We hold stock of a wide range of
high quality CDR, DVDR, USBs
and more! All items can be
branded and packaged to our
customers specifications here in
the UK. Talk to us today about
your requirements.
01952 606 667
www.goldingproducts.com
40
GrowthMatters
Stand Number 1578
Delivering frameworks, insights
and consulting - GrowthMatters
works with Sales Managers
worldwide to drive and sustain
the changes in behaviour they
expect from their sales resources.
GrowthMatters - the Authority in
Sales Management - because if
you don`t change the soil, seeds
will continue to produce the
same results.
01189 001 968
www.growthmatters.co.za
imapt
Stand Number 200
Absorbing, analytics & prospect
tracking, simple to use, easy to
understand. See visitors on your
website in REAL TIME, how they
interact with your website and
where youre losing them. Hourly,
weekly, monthly with insight
youre getting clear, simple
and meaningful insights at
your fingertips.
020 8123 4334
imapt.co.uk
Stand Number 276
At Impact Digital Marketing
we`re taking a fresh approach
and delivering impressive results.
The key to our success is service
integration: when we tailor a
digital marketing strategy for you,
it will balance services in a way
that maximises your investment
and reduces unnecessary
expenditure.
020 7319 5007
www.impactdigital.marketing
Inbox Income
Stand Number 1596
If youve got a contact list, email
marketing should bring you
regular sales. Yet many people get
less business from emailing their
existing contacts than they could.
If youd like to know why, come
and see us to find out how to
transform your email marketing
and get more sales with less effort.
023 8000 1105
www.inboxincome.co.uk
Inbox Insight
Stand Number 318
Inbox Insight specialise in EMEA
lead generation and content
marketing campaigns. With
more than 2 million subscribers
across key European regions, we
help marketing and sales teams
generate new leads, whilst driving
brand awareness.
01962 835 950
www.inboxinsight.co.uk
indigoRiver
Stand Number 294
Were an award winning
creative communications agency,
specialising in everything from
branding to animation. But thats
enough about us, its you we
want to listen to. Come and see
us to have a chat, we dont use
business-isms, but just promise
to keep it real.
01527 757010
indigo-river.com
Infinity Tracking
Stand Number 270
Infinity is an advanced call tracking
& call management solution
delivered from the Infinity Cloud.
It allows you to measure which
marketing channels generate calls
& gives insight into every touch
point of your customer`s journey,
providing actionable data about
your customer & marketing spend.
0808 278 4723
infinitycloud.com
LeadFinch
Stand Number 1630
LeadFinch automates lead
generation. It saves sales teams
hours every day by uncovering new
leads. The software uses machine
learning techniques to identify
companies that are mathematically
similar to existing customers.
Increase efficiency, save time,
and find perfect leads.
+44 (0)20 3389 8872
leadfinch.com
InsideSales.com
Stand Number 1600
InsideSales.com offers the
industrys leading sales acceleration
platform built on Neuralytics, a
predictive and prescriptive selflearning engine that drives revenue
growth by delivering an optimized
experience for both salesperson
and buyer.
0118 990 1340
uk.insidesales.com
Libris
Stand Number 1590
InsightBee
Stand Number 182
InsightBee helps marketing
professionals eliminate the clutter
on business insights. Visit our
stand and we will show you how:
Our technology delivers qualified
leads targeted to your firms sales
objectives and our analysts provide
high-quality, actionable insights.
020 3695 5555
www.insightbee.com
Konstructive
Stand Number 134
Konstructive is a leading digital
design and build agency with
clients including Rolls-Royce plc,
Berwin Leighton Paisner, Bird&Bird,
DCA Design International and
Lambert Smith Hampton. We
have proven expertise in delivery
engaging and business orientated
websites on Drupal, LavaSuite &
Magnolia.
02072922700
www.konstructive.com
Lead Forensics
Stand Number 1436
98% of B2B website visitors don`t
enquire; we tell you who they
are. Discover which anonymous
businesses have visited your
website and access their full
contact details so you can generate
more leads, maximise your online
ROI and reach sales leads before
your competitors.
020 3131 3253
www.leadforensics.com
Leadfeeder
Stand Number 1486
Leadfeeder turns Google Analytics
into a sales tool and automates
your B2B lead generation process
uncovering your unknown
website visitors. Understand your
prospects online behaviour with
Leadfeeder for better sales.
+358102792949
www.leadfeeder.com
Local Exposure
Stand Number 144
Local Exposure is a Google
Street View Trusted Agency
certified to undertake Street View
business photography within
the UK. We have an established
national network of technicians
servicing from the smallest local
independents to the largest groups
at cost effective prices.
01157 180 365
trustedphotography.co.uk
Mailjet
Stand Number 178
Mailjet offers an all-in-one
platform for sending marketing
and transactional emails, including
a responsive email editor, an easily
integrated API which is available
in several programming languages
and SMTP relay software. The
solution offered by Mailjet caters
to both large and small businesses.
www.mailjet.com
MAINFRAME
Stand Number 110
Mainframe is a team
communication tool that extends
across multiple companies. Quick
instant chat with colleagues.
Unlimited file sharing. Clear
assignments distributed through
messages sent. Decrease the
amount of meetings and the
amount of emails to your inbox.
Enjoy work life.
www.mainframe.co
malt.
Stand Number 124
Video content that works
020 7033 2812
www.maltfilms.com
MarketMakers
Stand Number 1426
MarketMakers is a business built
on brilliant people. Our clients
come to us because they know
that B2B telemarketing isn`t
a numbers game. It`s about
engaging, intelligent phone
dialogue that takes unqualified
business prospects and converts
them into high quality sales
opportunities.
0845 485 1164
www.marketmakers.co.uk
MJ Exhibitions Ltd
Stand Number 126
MJ Exhibitions is a family run
exhibition stand specialist
committed to quality and
customer service. We understand
that our clients and their needs
are unique and so we put our
all into providing our business
partners with a personalised and
approachable service. Get the
image your company deserves.
01892732157
www.mjexhibitions.com
Media Orb
Stand Number 126
Here at Media Orb we have many
years of experience in building
innovative websites that meet
the customers needs, whether
that`s building a static, content
managed, or a full e-commerce
solution website.
01278 450 312
mediaorb.co.uk
Modeaweb Limited
Stand Number 310
Modedaweb are an inbound
marketing agency specialising in
delivering marketing automation
via the Hubspot platform to
businesses in financial, technology
and construction and property
related industries. With over 14
years experience, we are the
only inbound agency focused on
finance in the UK.
020 3637 4425
www.modedaweb.co.uk
Momentum Sales
Solutions Limited
Stand Number 1550
A sales transformation
organisation, Momentum helps
organisations create a culture of
sales excellence from recruitment,
training & coaching to social
selling. Momentum`s unique
framework is based on adding
value & is the UK`s Objective
Management Group partner
& `Go-Giver` Licence holder.
01484 907084
www.momentumss.com
Stand Number 241
VISUAL STORYTELLING - Narrative
Glue is an exciting production
company with the sole aim of
creating high quality, innovative
videos and films for your brand
and business. We work with
clients across all industry sectors
producing content for online
digital and broadcast distribution
01494 675 951
www.narrativeglue.com
Native Web Limited
Stand Number 220
NewVoiceMedia
Stand Number 1420
NewVoiceMedia powers
customer connections that
transform businesses globally.
The leading vendors customer
contact centre and inside sales
platform revolutionises the way
organisations connect with their
customers worldwide.
0207 785 8888
www.newvoicemedia.com
No Magnolia
Productions Ltd
Stand Number 238
We create video, animation and
motion graphics for large and
small organisations, ranging
from large entertainment and
media groups (Sky, The O2, The
Guardian) to charities (Christian
Aid, Elifar Foundation, Ocumel
UK) and education & technology
companies (Pearson, OUP, Sire,
TrustID, Rackspace).
01183 243 500
www.nomagnolia.tv
On24
Stand Number 279
The ON24 Webinar Marketing
Platform helps companies generate
& qualify sales-ready leads with
live and on demand webinars
that provide detailed analytics
on customer engagement,
accelerating the buying cycle and
driving sales.
020 3178 2660
www.on24.com
Oxford College of Marketing
Stand Number 132
Oxford College of Marketing
is a leading marketing college
with over 20 years experience in
delivering outstanding practical
sales and marketing qualifications.
We also provide industry-leading
one-day and online short courses
to enable individuals to enhance or
refresh their knowledge.
01865 515 255
oxfordcollegeofmarketing.com
Parker Software Ltd.
Stand Number 1430
Were Parker Software, and we
offer an entirely new approach to
digital engagement, service and
operation. Weve built a hybrid,
fully integrated software suite that
eliminates the need to invest in
multiple solutions - covering all
your digital transformation needs
within a single platform.
01782 822 577
www.parkersoftware.com
Parkes Print & Design
Stand Number 1402
Exhibition services, design, stand
hardware to purchase/hire/Loan,
graphics, portable displays and
accessories.
+44 (0)1767 603930
parkesprintanddesign.com
Passle Ltd
Stand Number 330
Passle is a digital marketing
platform designed around the
needs of the busy experts at the
heart of knowledge businesses.
We enable time-pressured
specialists to create online content
that demonstrates their expertise.
We make it easy for them to
publish and share this content with
clients and prospects.
01865 366 051
home.passle.net
Peridigital
Stand Number 212
Peridigital provides digital
marketing solutions to B2B and
service businesses to capture more
leads, connect with prospects and
retain existing customers. Using
inbound and outbound digital
marketing strategies and tactics,
we help your business achieve its
online objectives.
01908 533 252
www.peridigital.co.uk
Phil Olley Unlimited
Stand Number 1560
Phil Olley is the author of
`RESULT! and the UK`s leading
speaker on professional focus and
peak performance. He works with
business people and sales teams
throughout the world to help
them get out of the quagmire,
generate fresh results and stepchange profitability.
0800 043 5403
www.PhilOlley.com
Pi Datametrics
Stand Number 240
More data, more depth, more
analysis from anywhere in the
world. Pi Datametrics is a content
optimisation and performance
platform like no other, Pi enables
corporations to significantly
increase traffic, make PPC cost
savings and drive sales globally.
020 3371 3930
www.pi-datametrics.com
Stand Number 120
Promotional Merchandise
Specialists. We can provide you
with the advice and ideas on
how to get the best ROI on your
merchandise so come and have
a no obligation chat with us and
claim your money saving vouchers
aswell.
01362 693 710
pinklizardpromotions.co.uk
premier sports uk ltd
Stand Number 128
we are specialise in custom
made footballs/rugby/tennis/cricket
balls and sports wear. We are
serving sports and promotional
advertising gift industry since
1991.we manufacture/print/
design as per our client choice,
our service, price and quality is
unbeatable, guaranteed.
020 8553 4648
www.premiersports.org
Prezi Inc
Stand Number 360
Prezi is an online presentation
software used by more than
60M people around the world.
Designed for Marketing and Sales
people to pitch stronger and close
more business. For help with
being a better presenter visit
www.plancreatedeliver.com
0031 625 434 934
www.prezi.com
Protocol Global Limited

Stand Number 368
Protocol empowers professional
marketers to optimise their
demand centres, design bestin-class demand generation
programmes, deliver operational
excellence and leverage the latest
marketing technologies. Through
our mix of hands-on consulting,
training, workshops, coaching
and advisory services
020 3755 3511
www.protocol.global
PRYSM Group
Stand Number 112
PRYSM Group is the UKs fastest
growing independent B2B trade
exhibition organiser. With an ever
expanding portfolio, PRYSM has
earned a reputation for creating
industry-leading exhibitions
that provide exhibitors with
ROI and visitors with the
foremost in information, advice,
and opportunity.
0117 930 4927
www.prysmgroup.co.uk
Radioville
Stand Number 105
Radioville is the UK`s leading
radio creative agency and has
worked with many brands such as
Autoglass, PizzaExpress, Screwfix,
Coca-Cola, Nationwide and Lexus.
If you`d like to know how radio
can boost the effectiveness of
your marketing strategy,
visit us at stand 105.
020 7534 5999
radioville.co.uk
Redspire Ltd
Stand Number 1478
Redspire are a Microsoft Gold
Certified Partner for CRM Online
services. Established in 2003
Redspire has helped a wide range
of clients develop CRM strategies
to achieve key business objectives
by understanding their core
business processes.
0845 226 8170
www.redspire.co.uk
Refract
Stand Number 1450
Refract helps managers and
coaches improve performance on
calls, online meetings and demos,
without needing to be present.
Key moments can be tagged,
simply skipping between
`coachable moments` to
collaborate and deliver praise,
ideas and corrective feedback.
0800 689 1096
www.refract.tv
ResponseSource
Stand Number 192
ResponseSource provides easyto-use tools that connect PR
professionals and businesses to
journalists, enabling them to give
stories relevant coverage - quickly
and easily. Media relations tools
include: media database, journalist
enquiry service and press release
distribution.
0345 370 7777
www.responsesource.com
41
Red Flag Alert

Stand Number 122
Red Flag Alert is the UK freshest
business database. Our Database
hold over 6 million live business
records from PLC through to non
ltd. So no matter what size of
business you target we have you
covered. Red Flag Alert gives sales
and marketing professionals the
ability to do better business.
0844 412 6699
www.redflagalert.com
Sales Coaching Solution Ltd

Stand Number 1488
Sales Coaching Solutions provides
bespoke sales and customer service
training and coaching for SMEs.
They equip business owners and
sales personnel with the vital
skills needed to sell their products
or services successfully and
confidently, ultimately enabling
them to maximise sales.
01249 443 023
Retriever New Business

Stand Number 1584
Retriever helps B2B companies
grow through sales. We consult,
solve problems and generate leads.
For over a decade Retriever New
Business has been helping clients
open new doors, build stronger
relationships and generate
more income.
01285 771 111
retrievernewbusiness.co.uk
Salesbox CRM
Stand Number 1526
Salesbox CRM is the predictive
CRM and mobile CRM for those
that want to be successful in sales.
With Salesbox CRM you can also
trust the CRM data and CRM
forecasts since they build on facts
and not guesswork.
www.salesbox.com
Rock
Stand Number 1490
Were Rock, a B2B content
agency that helps businesses find,
influence and retain clients online.
Specialising in corporate sector
communications, weve helped
businesses such as Aon, Investec,
Vodafone and Direct Line market
some of their most complex
products and services.
www.xponodigital.com
SalesOptimize
Stand Number 1480
SalesOptimize is a market sizing
& lead generation platform
powered by deep web analytics.
You can identify your future
customers in seconds. We`re
bringing lead generation to
a whole new level with our
revolutionary B2B eCommerce
search engine that takes the
hard work out of finding new
customers.
+ 353 1 6599292
www.salesoptimize.com
RSVP Call Centres

Stand Number 170
RSVP are a London based sales
and service agency specialising
in campaign creation and
consultancy, providing proactive
strategies and solutions that
generate real business growth.
0207 536 3500
www.rsvp.co.uk
SalesSeek
Stand Number 1538
SalesSeek - Bringing together
essential sales and marketing tools
for growth-focused businesses.
020 3514 2513
www.salesseek.co.uk
S-Academy International
Stand Number 1476
At S-Academy we do sales
differently. Out are boring, stuffy
sales training courses. In is a
fresh, energetic and fun way of
motivating your team, improving
performance and building a better
sales capability, that produces
outstanding results every time.
Discover our proven approach
at stand 1476.
0203 826 8093
www.welovesales.co.uk
Salamandra Design
& Digital LTD
Stand Number 374
Conveying complex messages
through Animation, Brand and
Web, Salamandra is a creative
marketing agency with an award
winning team that has worked
with leading brands both locally
and internationally.
01753 449 665
www.salamandra.uk
Seller Performance Ltd

Stand Number 1632
Seller Performance are sales
professionals with great credentials
in training, coaching recruiting and
the expert use of psychomteric and
behavioural profiling - passionate
about selling, and passionate
about people. Visit our seminar
and stand to see how to unlock
the power of Adaptive selling.
07720 948 201
sellerperformance.co.uk
Showpad Ltd
Stand Number 1678
Showpad`s sales enablement
platform guides every sales
interaction by pushing the best-fit
content in the right context to
sales reps and partners on any
device, so they can sell anytime,
from anywhere. Powerful reporting
around content usage and
productivity aligns efforts toward
revenue goals.
020 3808 4049
www.showpad.com
Signals
Stand Number 1452
Flexible, experienced, skilled,
smart, and creative team 25th
anniversary, established business
with a superb reputation and
references from long term clients
200+ years of team experience in
developing and marketing digital
technology, ensures we create
smart solutions.
01491 571812
www.signals.co.uk
42
Simply Sales Jobs

Stand Number 1562
Simply Sales Jobs specialises in
advertising 1000s of the latest
sales jobs including telesales
jobs, sales jobs in London, sales
manager jobs and sales assistant
jobs. All levels of sales are covered
throughout the UK with sales
jobs from leading sales
recruitment companies, sales
firms and direct employers.
01772 639 042
www.simplysalesjobs.co.uk
Stand Number 190
A multi-award winning, specialist
search and social marketing
agency. Offering our clients a
superior service in every way.
Providing integrated search
marketing solutions to a broad
range of sectors. Above all else, we
strive to maintain an outstanding
level of service to our clients.
01303 240 715
www.sleepinggiantmedia.co.uk
Smart Insights
Stand Number 114
Do you need a customised B2B
digital marketing strategy?
You can create it yourself with
SmartInsights.com, a great-value
learning resource that helps
businesses Plan, Manage and
Optimise their digital marketing
with templates, guides and online
learning. Visit our stand to grab a
free template.
0113 819 8820
www.smartinsights.com
SMART Way Forward
Stand Number 1520
SMART Way Forward is a
specialist sales management and
training consultancy which works
predominantly within the sport,
leisure, health and fitness industry
around the UK. Our services
include bespoke management
training, sales training,
customer service training, coach
development & CPD workshop
01438 227 563
www.smartwayforward.co.uk
Sociabble
Stand Number 210
Sociabble is an employee
advocacy platform that aggregates
company and third party content,
and empowers employees as
ambassadors by allowing them
to share on their own social
networks. This sharing activity
amplifies the visibility of content on
social networks, and among your
target audiences.
+1 (917) 725 4101
www.sociabble.com
Stampwood
Stand Number 300
Stampwood are marketing
automation specialists.
We understand best practices
and can avoid common pitfalls
- helping you achieve the
highest ROI from your marketing
automation solution.
01202 805 655
www.stampwood.co.uk
Step Forward
Stand Number 109
Step Forward is a high quality
12-month Level 3 apprenticeship
programme for 18 year old school
leavers in London. We provide
great candidates and flexible
pathways to match your hiring
needs, while also diversifying your
workforce. Step Forward is run
by a national charity called The
Challenge.
0203 793 7333
stepforward.uk.com
Stormburst Studios
Stand Number 1580
Stormburst Studios sales
performance & contest
management platform is the
tool you need to inspire and
engage your sales team to new
heights. Run effective real-time
contests with actionable analytics
for your team to help them
smash their targets.
07411 740 073
www.stormburststudios.co.uk
Stormpress
Stand Number 236
Stormpress is a full service printing
company made for busy marketers.
Well be showcasing: Our web to
print software. How special print
finishes like foiling and embossing
add value. And how we cover the
direct mail channel.
01392 660099
stormpress.co.uk
Strategy to Revenue
Stand Number 1594
STR provides cutting edge
solutions designed to accelerate
sales productivity and revenue
- including a SaaS-based sales
effectiveness platform, sales
competency modelling, sales
management development,
and e-learning solutions.
01753 245 543
www.strategytorevenue.com
StudyCourse
Stand Number 1462
StudyCourse.org is an educational
platform specialising in agency
recruiter courses, HR courses, and
in-house recruiter courses. Courses
vary from completely online to
blended online along with face
to face learning. Short courses
include various aspects of HR,
Sales and Management Courses,
Recruitment Process Outsource
Courses, and starting a new
recruitment business.
0871 288 2108
studycourse.org
SuccessFlow Limited
Stand Number 114
SuccessFlow help organisations
develop and implement a
robust digital strategy using
the Smart Insights RACE Planning
framework. We build and optimise
platforms to align your sales
and marketing teams.
0845 680 5409
www.successflow.co.uk
Surface 2 Air Media

Stand Number 282
Surface 2 Air Media Ltd is a
unique blend of skilled/licensed
professionals whose sole
purpose is to create dynamic and
breathtaking cinematography for
a whole range of clients. We offer
many services ranging from full
video productions to 360 degree
Virtual Tours from both the
ground and air.
0343 455 1066
surface2airmedia.co.uk
SVM Global
Stand Number 1536
SVM are a leading global reseller
and distributor of corporate gift
cards providing eCodes and
gift vouchers for the B2B and
corporate gifting market. eGifts
and Gift Cards have a positive
effect when used as sales or
marketing incentives, to reward
employees, to motivate 3rd
parties / resellers.
01709 303102
www.svmglobal.com
Textlocal
Stand Number 338
Textlocal is the UKs leading
provider of mobile messaging for
businesses. Our award winning
platform enables every business
to instantly reach their customers,
contacts or clients in seconds. We
work with 165,000+ clients large
& small delivering a staggering
40,000,000 texts per month.
01244 752 299
www.textlocal.com
The Institute of Direct
and Digital Marketing
Stand Number 376
The IDM is a modern, forwardlooking institute, alert to new
and emerging applications of
technology in marketing. It
is dedicated to keeping the
profession abreast and skilled
in new techniques, new media
and new practices.
020 8977 5705
www.theidm.com
Tableau
Stand Number 388
Data is everywhere. But most of
us struggle to make sense of it.
Tableau Software lets anyone
visualise data and then share it on
the web, no programming needed.
It`s wicked-fast, easy analytics.
020 3310 4600
tableau.com
The Marketing Pod

Stand Number 234
The Marketing Pod are a multi
award winning, B2B marketing
agency offering a range of
marketing solutions, from
planning and strategy to PR
and social media. We believe in
a down-to-earth, integrated
approach to marketing that
delivers businesses tangible results.
01564 742 848
www.themarketingpod.co.uk
Tail Wind Media

Stand Number 232
Tailwind Media is a creative
visual production agency, with
offices based both in London and
St Neots near Cambridgeshire.
Our work ranges from internal
communications and engagement,
to promotional films, and visual
social media campaigns.
02070121774
www.tailwindmedia.co.uk
The SAVO Group

Stand Number 1652
SAVO is the leader in the sales
enablement market having
pioneered the sales enablement
category since its founding in
1999.
+44 (0) 7575 310130
www.savogroup.uk
Team Tactics
Stand Number 382
For over two decades Team Tactics
have been a leading provider of
unique corporate team building
events and client events in and
around London and the UK. We
love creating innovative corporate
team building solutions as well as
Corporate Hospitality at the UK`s
major sporting and cultural events.
01227738280
www.teamtactics.co.uk
Text Global
Stand Number 278
Text Global is one of the UKs
leading mobile messaging service
providers. Our customers have sent
millions of bulk messages using
our easy to use self-serve platform.
We are continuously developing
our product offering to remain
at the cutting edge of the mobile
messaging industry.
01793 420 424
www.textglobal.co.uk
TopLine Comms
Stand Number 316
Generating quality leads, increasing
website traffic, achieving thought
leadership - many agencies will tell
you these things are easier said
than done. But TopLine is not like
most agencies. We get results.
020 7580 6502
www.toplinecomms.com
Trashalamode
Stand Number 316
Trustpilot
Stand Number 109
Trustpilot is an open review
community that builds trust
and transparency between
consumers and businesses.
020 3630 0750
uk.trustpilot.com
Umbrella Marketing
Stand Number 1444
A well-balanced mix of experience
and fresh talent from a range of
marketing disciplines has been
combined to form the Umbrella
Marketing Team: we draw the
best in experienced marketing
professionals, blending them
with the freshest graduates and
apprentices so you benefit from
the enthusiasm of new talent.
01244 515 569
umbrellamarketingteam.com
UnDelay.io
Stand Number 290
Create device specific landing
pages quickly, easily and without
a developer. Test multiple
variations by device. Use powerful
features like click to call, click
to scroll navigation and sticky
headers/footers to decrease
bounce
rates and dramatically increase
mobile conversions.
04804091080

Stand Number 142
The little marketing agency with
big ideas that delivers! Call us old
fashioned but we listen to our
clients and understand their needs
first so we can live and breathe
your business. Our refreshing
approach takes you on a pampered
journey of SPA treatments that
leave you feeling inspired.
01483 776 991
www.themarketingspa.com
Veoo
Stand Number 378
Veoo was created by mobile
industry experts to deliver business
value to companies via the medium
of mobile. Created by a team that
draws on 70+ years of experience;
one that understands the needs
and business challenges in a world
of multi-faceted communications.
020 7580 3860
www.veoo.com
TLF Research
Stand Number 284
TLF are a UK based customer
experience consultancy specialising
in customer insight. Through our
extensive research and industry
knowledge we can help your
business understand and improve
your customers experience with
your brand.
01484 517 575
www.tlfresearch.co.uk

Stand Number 133
WBS is a London-based digital
marketing agency, providing
services including PPC, SEO,
Social Media advertising and Web
Analytics. Our multilingual team
helps brands around the world run
their SEM campaigns efficiently
and consistently.
020 3766 0852
www.web-behaviour.com
Win Apps Factory

Stand Number 115
Winapps Factory helps businesses
plan define & manage their mobile
ecosystem, providing insight,
inspiration and the physical
development of intelligent business
focused solutions. Working at
a strategic & operational level,
we deliver IOS, Android &
Windows applications.
020 3239 1780
winappsfactory.com
Stand Number 358
Worldwide Product Sourcing and
Promotional Gifts for some of the
worlds largest brands. Whether
you require an advertising gift
to mail out to your prospects,
corporate gifts for staff retention
or an annual give-away for your
customers, we can provide a
promotional product to suit your
needs.
01438 750 333
www.winglee.co.uk
Wise me up Ltd
Stand Number 1472
Tailored sales skills training
solutions that will improve the
bottom line. We work with sales
managers & sales people in all
arenas including customer service
and retail. We design, deliver and
then make sure there is a follow up
process. Our focus is on sustaining
greater results for longer.
07976 737 735
www.wisemeup.co.uk
Write My Site
Stand Number 302
Write My Site is a 10-year-old
copywriting agency that has
built its reputation as a specialist
provider of B2B content. Formats
range from web copy and blog
articles through to technical guides
and white papers, but the goal
is always to write content that
appeals both to people and
search engines.
020 8819 9535
www.writemysite.co.uk
Xcel Sales Ltd
Stand Number 1506
We are a new breed of agency;
we live and breathe professional
selling to accelerate your
business growth.
01184 021 440
www.xcelsales.co.uk
Top Sales World

Stand Number 1614
Top Sales World is a unique
location dedicated exclusively
to the profession of sales and
our primary objective from day
one, has been to redefine the
parameters governing sales
team performance.
topsalesworld.com
43
Tableau helps people

see and understand
their data.
FAST ANALYTICS
Connect and visualize data in minutes
SHARE IN SECONDS
Publish dashboards live on the web
and mobile devices with just a few clicks
BIG DATA, ANY DATA
From spreadsheets to databases to Hadoop
to cloud services, explore any data
TRY TABLEAU FREE tableau.com/products/dektop
EXHIBITOR A - Z
3degrees Social
1412
Actimizer
1408
AdTube
agent3
Akero Labs
Alison Edgar MD Sales Coaching
Solutions
198
320
1488
1510
328
Givvit For Business
130
Global Educ8tions
1530

GrowthMatters
152
1578
Anicca Digital Ltd
140
imapt
200
Arkevista
266
276
Azquo
364
Inbox Income
1596
Bid Perfect Ltd
1498
Inbox Insight
318
Bisc Technologies Ltd
1528
indigoRiver
294
bpma
160
Infinity Tracking
270
Brandz Ltd
308
InsideSales.com
1600
Breathe Creative
222
InsightBee
Bullhorn
312
Lead Forensics
1436
Businessworx Ltd
139
Libris
1590
CallPro CRM
1598
182
Local Exposure
144
Clickoo
280
Mailjet
178
Club Row Creations
384
malt.
124
Club Wembley
Cognition
1400
188
MarketMakers
1426
Media Orb
126
310
CommissionCrowd
1410
Modeaweb Limited
Data Driven ERA
1442
1550
Digital Doughnut
220
Momentum Sales Solutions

Limited
356
241
Digital Web World Ltd.
298
Dreamtek LTD
drumBEAT Marketing
DueDil
Eden Videos
EdgeVerve
Elation Experts
Ennovate Consulting
Everyday Champion
Evosite
Experian
Fireworx Limited
FL1 Digital
Flowbird Ltd
ForceManager
FreshMail
46
162
FRONTLINE Selling by Nisbet

Associates
336
218
1576
180
228
1548
1582
326
350
230
291
268
208
1500
150
NewVoiceMedia
1420
238
On24
279
Parker Software Ltd.
1430
Passle Ltd
330
Peridigital
212
Phil Olley Unlimited
1560
Pi Datametrics
240
120
premier sports uk ltd
128
Prezi Inc
360
Protocol Global Limited
368
PRYSM Group
112
Radioville
105
Redspire Ltd
1478
Refract
1450
ResponseSource
192
Retriever New Business
1584
Rock
1490
S-Academy International
1476
Salamandra Design & Digital LTD
374
Sales Coaching Solution Ltd
1488
Salesbox CRM
1526
SalesOptimize
1480
SalesSeek
1538
Seller Performance Ltd
1632
Showpad Ltd
1678
Simply Sales Jobs
1562
190
Smart Insights
114
SMART Way Forward
1520
Sociabble
210
Stampwood
300
Stormburst Studios
1580
Strategy to Revenue
1594
StudyCourse
1462
SuccessFlow Limited
114
Surface 2 Air Media
282
SVM Global
1536
Tableau
388
Text Global
278
The Institute of Direct and Digital

Marketing
376
The Marketing Pod
234
142
TLF Research
284
Top Sales World
1614
TopLine Comms
316
Trustpilot
206
Umbrella Marketing
1444
UnDelay.io
290
Veoo
378
133
Win Apps Factory
115
358
wise me up Ltd
1472
WOW Analytics
1570
Write My Site
302
Xcel Sales Ltd
1506
FLOOR PLAN
The IDM Training
Academy
Keynote Theatre 1
Top Sales World Auditorium
388
384
378
382
380
374
Conversion Boost
Masterclass
350
338
336
300 302
358
364
356
368
376
1614
360
1640
330
306 308
328
326
310 312
320
1678
1642
Mapping Critical
Sales Competencies
Masterclass
316 318
1650
1630
1622
1632
1652
Using Data Science

To Power Business
Growth Masterclass
Top Sales
World VIP
Lounge
1562
Theatre 8
Networking
Area
294
290
284
298
291
282
260
266 268
270
Press
Area
280
1594
1596 1598
279
1590
1592
276 278
1584 1583
1600
Keynote
Theatre 2
1582 1580
1570
1576 1578
Sales
Office
Networking
Area
241
238
236
240
234
232
230
Secret Formula For Sales

Success Masterclass
1548
1550
Mastering B2B Social

Selling Masterclass
Theatre 3
Theatre 7
212 210
218
208 206
202 200
170 172
178
222 220
198
180 182
1538 1536
1530
1527 1526
1508 1520
192 190
1490 1492
1498
1500 1510
1560 1506
188
1488 1486
1478 1476
1472 1462
228
1480
Theatre 4
B2B Facebook
Strategy Masterclass
162
160
140
105 109
144
152
142
150
139 130
104
Theatre 6
Lead Forensics
Masterclass
The Hive
128 146
126
124
120
122
102
132
100
135 133
112
114
134
110
115
1436
1444
1452
1442
1450
1430
1426
Using The Cloud To

Close Faster Masterclass
1420
Theatre 5
1400 1402
1408
1412
1410
How To Build A
Freelance Sales Team
Masterclass
SALES
INNOVATION
VISITORS
ENTRANCE
E X P O 2 0 1 6
47
INFINITY THE LEADING

CALL TRACKING PROVIDER
COME & SEE

US AT
STAND 270
Are phone calls playing a key part in converting

your online marketing activity?
Infinity can unlock your call data so you can
measure your true ROI
SALES DATA
YOUR
CUSTOMER
VISIT
WEBSITE
MAKE
A CALL
INFINITY
PLATFORM
CALL
OPERATOR
CRM
SYSTEM
CONFIRMED
SALE
MARKETING
Infinity is a cloud based analytics solution with advanced call tracking capabilities
integrated into the heart of the system.
Advanced Call Tracking
Full integration with Google Analytics and AdWords
Advanced attribution modelling
Full CRM Integration
Integrated into Saleforce
Tracking of all online and offline channels
Comprehensive reporting suite with API
Third party bid management integration
#1
Rated Call Tracking service

on the Google Apps Gallery
To find out more call 0808 223 0533

infinitycloud.com
What do you
want to do next
in your career?
We have the digital, direct and data
courses to help you do it
Learn the skills that will set you apart

as a B2B marketing doer
Achieve your business goals and broaden
your knowledge
theidm.com/b2b
For more information, visit us on our stand 376
Training and qualifications
CONTACT US
anicca.co.uk
enquiries@anicca.co.uk
0116 2989720
ANICCA
DIGITAL
STAND 140
THE SEARCH ENGINE MARKETING

& SOCIAL MEDIA TRENDS OF 2016
With over 100 billion monthly searches and a staggering 88.9% share of the UK
market, its easy to see why some B2B companies rely on Google to drive their
brand awareness efforts and fill their conversion funnels with new leads.
Mobile Marketing
2015 was the year in which mobile
searches overtook searches on desktops.
This remarkable milestone not only
signifies a fundamental change in the
way in which we consume media,
but cements further the importance
of integrating mobile into marketing
campaigns. To aid this change, Google,
Facebook, and Apple are all developing
ways in which to display mobile web
pages at superfast speeds. If it was
unclear thus far, now is the time to adopt
a mobile strategy.
Technical SEO
Technical SEO has always been a crucial
factor in improving organic rankings,
but with Google rolling out a raft of
changes already this year it is more
important now than ever before. A
recent announcement from Google
came in the form of real-time updates,
which will require webmasters to keep
a closer eye on traffic and become more
reactive to penalties. This, together with
speculation of yet another Quality Update
in November and the recent shake-up in
local organic listings means that sites are
even more vulnerable. 2016 will demand
a deep understanding of technical SEO
and the agility to act at a moments
notice.

Our experience in combining technical SEO and
content marketing with PR and social media is what sets
us apart from other digital marketing agencies
Social Intelligence
As more and more brands (rightfully) clamber

on to the social media bandwagon, many
forget that the digital marketing principle
of track everything still applies. Social
media monitoring, listening, and analytics
tools are plentiful and are only getting more
sophisticated with the insight they provide.
With paid-for advertising on social media on
the up, social intelligence will, in 2016, help
to form new, ROI-driven KPIs.
Less search engine and more email / content

marketing, marketing automation has taken
the world by storm. Those we miss you
and mysterious discount emails from your
favourite service providers are meticulously
planned, automated email campaigns
strategically designed to land in your inbox at
just the right time in the buying cycle.
Video
A recent report estimated video Internet
traffic to be 80% of all consumer Internet
traffic in 2019. Whether its with Periscope,
Facebook Live, Blab, Instagram, or YouTube,
its safe to say 2016 will be the year that
video comes into its own. Platforms such as
Periscope have paved the way for live, usergenerated video content and have made low
quality video forgivable. This year, well see
social media platforms promoting the use of
video as a way of engaging users and cutting
through the news feed noise.
According to an industry report, there are

nearly 11 times more B2B organisations
using marketing automation than there
were in 2011 and with the number of
providers offering cost-effective solutions
ever increasing, we believe 2016 to be the
year that the masses begin to leverage this
powerful customer acquisition and retention
tool. Our experience in combining technical
SEO and content marketing with PR and
social media is what sets us apart from other
digital marketing agencies. We provide
holistic campaigns for small, independent
firms and multinational B2B brands, so if
youre looking to build brand awareness or
drive leads, get in touch with our specialists.
STAND 130
GIVVIT FOR
BUSNESS
EMPLOYEE HAPPINESS
IS JUST A CLICK AWAY
Theres a growing body of evidence to show that happy employees are more productive, take less time off sick and are
more energised, motivated and engaged.
With budgets tighter than ever and time at a premium for many
businesses, nurturing a happy team can often come second to
running a tight ship. Increased employee happiness results in
increased productivity, comments James Cullen, CEO of corporate
treating service Givvit Rewards. Making your staff happy doesnt
have to be about grand, costly gestures. Its about taking the time
to make them feel valued and recognising their contribution to the
company. Jessica Pryce-Jones, author ofHappiness at Workand
CEO ofiOpener, conducted research with 3,000 respondents in 79
countries. She comments, Whats the evidence that people who are
happy at work have it all? The happiest employees are 180% more
energized than their less content colleagues, 155% happier with
their jobs, 150% happier with life, 108% more engaged and 50%
more motivated. Most staggeringly, they are 50% more productive,
too. Pryce-Jones research also discovered that the happiest
employees take 66% less sick leave than the unhappiest ones.
New York Times bestselling author Gretchen Rubin, who wrote
The Happiness Project, also observes that happy employees are
able to better inspire and motivate their colleagues, with emotional
contagion boosting team morale. Quite simply, Happy people are
good for teams. Treating employees is an effective way to increase
happiness in the workplace and a popular option to boost team
morale, but employers often struggle with where to start. Bonuses
are great but can seem impersonal and not always affordable. Team
drinks are lovely, but what about those who dont drink or cant
make the date?
Thankfully, Givvit Rewards provides the perfect solution. Companies
can treat their employees en masse to a selection of items via the
Givvit Rewards website. All they need is a list of names and email
addresses or phone numbers. Givvit Treats can be redeemed at
much-loved retailers such as M&S, Caff Nero, and PizzaExpress
amongst others, and include bottles of wine, chocolates, coffees,
pub drinks, flowers, charitable donations, and more, all digitally sent
with a personalised message.
SIMPLE INSTANT GIVING

Happy employees are 50% more productive.
(iOpener)
Happy employees are better team players,
they inspire and motivate their colleagues
(Gretchen Rubin, The Happiness Project)
28% of employees have considered
switching to a competitor because theyre
unhappy (Universum)
The element of surprise is one of the most interesting features of

the Givvit approach; a business can choose to treat its staff on a
whim and make it happen in minutes. So if everyones looking a little
tired and jaded after payday, the managers can treat them all to an
unexpected latte. Or if a team has had to work late all week on a
project, the company can treat them to a pizza as a thank you. Its
this fun, flexible approach that is already proving so popular with
SMEs.
According to more Universum research taking in 250,000
professionals across 55 markets 28% of employees in the US
and Canada have considered leaving their current employer for
a competitor in the last year.Making sure employees feel valued
with rewards
beyond their pay
packets can do
CONTACT US
much more than
providing a shot
givvitrewards.com
in the arm every
now and then it
info@givvitrewards.com
can help keep
03332 020984
a good team
together. Well
worth the price of
a cup of coffee.
Two-thirds
of us keep
promotional
products
for over six months
and 87% keep them
for over a year!
d promotions
powered by pink lizard
01427808870
Get their attention!
Creative
BEAT a drum!
Marketing Strategy
Marketing Analysis
Pay Per Click
SEO
Email Marketing
Branding
Social Media Management
Video Production
Copywriting
Print Media
Radio & Television
drumBEAT Marketing UK
The Plough Business Hub, 37 Church
Street, Gainborough, Lincolnshire
DN21 2JR
drumBEAT Marketing
8582 Katy Freeway Suite 221
Houston, TX 77024 USA
CASE STUDY:
HELPING A B2B TECH COMPANY GROW
Want to see your business grow?

Visit us on stand 316 or www.toplinecomms.com.
Do you
know what
Passle is?
(You should)
Stand 330
THE #1 DIGITAL MARKETING

PLATFORM FOR BUSY EXPERTS
Maintain an up-to-date blog
Create regular newsletters
Get found with strong SEO
Engage your audience on social media
PASSLE
IS YOUR LINKEDIN PROFILE
OPTIMISED FOR SUCCESS?
STAND 330
Everyone who owns a LinkedIn account has probably filled out their personal profile as
a bare minimum, but its surprising how few people make the most of its full potential.
Heres a quick checklist to make sure yours is performing as well as it could be.
Profile Picture
Try to keep it professional: avoid group
shots, grainy pictures, or anywhere where
youre nursing a margarita. If you dont
have a decent picture, get one done.
Seriously.
Profile shots can also be the opportunity
to plug your work. People pose with their
books, or a symbol of their company.
Its a little cheesy, but if its right for your
target audience, why not!
As with other networks, you can now
add a cover photo to your profile. You
can use this as an opportunity to promote
a particular aspect of your work, or
choose an image that reflects your brand.
Profile Content
A common error is to treat your profile
like a CV and simply copy and paste
sections from your resume. You should
instead see it as an opportunity to give a
rounded view of your experiences.
LinkedIn supports rich media such
as Prezi, Storify, and Slideshare; you
could add these to your different work
experiences to give prospective clients a

different way of seeing your role, or more
information on your company.
Personalize Your URL

and Public Page
Its really easy to personalize your LinkedIn
URL to something like uk.linkedin.com/in/
clairetrevien and it means you can share a less
convoluted address with your contacts.
To do that, go to your profile page. Youll
see below your profile picture a light grey
box with your URL. If you hover over it a cog
appears. Click on it and itll take you to your
public profile. On the right hand side you can
edit your URL to something a little easier to
remember.
This is a really useful page in general. Heres
where you can edit how people see your
public profile. You can choose whether
everyone sees your profile, or only your
contacts, and which sections of your profile
you want people to see. So if for instance,
your Interests section is a hot mess youd
rather not share, then you can untick it, and
no one will be any the wiser.

A common error is to treat your profile like a CV and simply
copy and paste sections from your resume. You should instead see
it as an opportunity to give a rounded view of your experiences
CONTACT US
passle.net
sales@passle.net
01865 366 051
Post Regular Updates

With LinkedIn, its common wisdom that
midweek (Tuesday-Thursday) either first thing
in the morning (pre 8.30am), lunchtime,
and early evening (5-6pm) are the best times
to share updates. This makes sense as the
audience will be checking LinkedIn while
commuting or in their lunch break.
The best way to work out optimal times is
through testing. Buffer for example, shows
the optimal posting times (in different time
zones!) for each social media account,
including LinkedIn profiles. If you dont have
Buffer, there are plenty of other analytics
tools, such as Google analytics, which can
give you insights on when your audience is
predominantly active.
LinkedIn Groups
There are a gazillion groups out there, and
joining 2-3 groups that are relevant to your
sector is recommended. Sharing your insights,
and participating in them is a great way to
raise your (newly optimized) profile. LinkedIn
updated the groups recently in all sorts of
positive ways so if youve been neglecting
them go and take another look at them.
Passle is a digital content marketing

platform that turns busy experts into
recognised thought leaders. We specialise
in professional services firms, helping
them to get the knowledge of their
experts out into the world and increasing
their online visibility.
CONTACT US
veoo.com
gillian@veoo.com
0207 580 3860
VEOO
STAND 378
LEVERAGE SMS TO MAKE YOU

A SMARTER MARKETER
Targeted, flexible, cost effective, and traceable, SMS text messaging is far from an archaic.
In fact, research firm Inonetics estimate SMS marketing spend will reach $8 billion dollars
globally in 2016, so how can you afford not to utilise it in your marketing programme?
The exponential growth of mobile in
recent years, and the way it is now
intrinsically linked to everyday business
and consumer life, has seen it take centre
stage in many marketing strategies to
drive customer engagement.
Various statistics validate this approach,
none more so than the recent Ofcom
2015 Communications Marketing Report,
which showed that 66% of UK adults
own a smartphone; up from 39% in
2012. More impressively, a staggering
90% of 16-24 year olds owned one, and
with brands scrambling for real time
connection with customers, you can see
why mobile has become the primary
communication tool with which to reach
them.
Today, there are upward of 3 million
apps across Android and Apple, however
marketers are largely pinning their hopes
on common forms of outreach like email,
display ads and social, and consequently
they are forgetting, or neglecting, the
benefits of one of the mainstays of
mobile communication - the SMS.
The Benefits of SMS

Far from being an aging pre-smartphone
medium, did you know that 90% of text
messages are opened and read within
three minutes of delivery? Moreover,
were you aware that SMS has a 19%

Veoo can help you establish a strong text
messaging strategy, so those 160 characters you send to your
customers will deepen engagement and drive new revenue
click-through rate compared to only 2% with

email? Or, in a world where there are over
1 billion mobile phones, that SMS is still the
most used feature on any mobile phone?
SMS is therefore incredibly widespread, and
unlike mobile applications, its non-reliant on
internet connection. Therefore, when other
digital channels of communication like email
fail, thus limiting the success of a particular
campaign, SMS is still at liberty to reach its
intended target.
As well as being widespread, SMS also
has incredible flexibility and can be used
for a multitude of purposes, from delivery
confirmation, appointment reminders,
product activation facilitation, or even
customer engagement through real-time
inquiries about products. Moreover, SMS
provides marketers with the freedom
and functionality to deploy any number
of campaigns inclusive of: welcome,
transactional promotional, triggered, loyalty
etc.
In fact, with this very expo in mind, SMS
would be a fantastic tool for sending
notifications to attendees with event
highlights, to advise of amendments to

conference schedules or to notify attendees
when a particular talk is about to take place.
Conclusion
With marketing budgets being squeezed
annually, it is essential that every channel
used has clear benefits and a tangible return
on investment and ROI can be clearly tracked
through SMS. By imbedding a URL within
your SMS it is relatively easy to track what
recipients have clicked through the conversion
path and therefore ascertain how effective
the communication was.
The key priority for marketers is to create an
effective SMS campaign that complements
their overall marketing strategy and drives
measureable results.
Veoo, the dynamic messaging partner
that offers a complete range of
enterprise quality SMS services, can help
you establish a strong text messaging
strategy, so those 160 characters you
send to your customers will deepen
engagement and drive new revenue.
Contact Veoo at sales@veoo.com
VS
introducing
our new
mobile wallet
An amazing new service which allows consumers to store

loyalty cards, offers, boarding passes, tickets, gift cards and
much more, making them accessible via the mobile phone
Built for iOS and Android, the Mobile Wallet creates
offers, loyalty cards and mobile web pages, in a single
integrated interface
Delivering the ultimate in convenience, providing consumers
with updated offers and timely reminders
For brands and marketers, the Mobile Wallet provides
an app-like functionality without the need for an app.
Giving you the ability to send push notifications whenever
you want to end users
To find out more please contact us on
sales@veoo.com
00 44 207 5803860
WWW.VEOO.COM
Tableau helps people

see and understand
their data.
FAST ANALYTICS Connect and visualize

data in minutes
SHARE IN SECONDS Publish dashboards
live on the web and mobile devices with just
a few clicks
BIG DATA, ANY DATA From spreadsheets
to databases to Hadoop to cloud services,
explore any data
TRY TABLEAU FREE tableau.com/products/dektop
TABLEAU
STAND 338
FIVE BEST PRACTICES FOR

TELLING GREAT DATA STORIES
Everyone who has data to analyse has stories to tell; however, providing a fact based
story can be challenging. You have to be interesting, memorable, detail oriented and
data driven, but you also need to be concise, especially in todays metric-centric world.
Dont be afraid to tell data stories

By finding the real stories in your data,
you can get people to focus on your
message and, therefore, whats
important.
Dont overwhelm colleagues

Dont overwhelm colleagues with data
and facts without context. Instead,
engage your audience by approaching
it as a story. Data stories can bring facts
to life, make it easier to remember
key points and paint a vivid picture of
what the future can look like. Stories
also create interactivity - people put
themselves into stories and can relate
to the situation. Think of the what?,
who?, how?, why?, and the often
missed so what?. Its these story
elements that will make your data
relevant and tangible for your audience.
Think of your analysis as a story use

a story structure
When crafting a data-rich story, think about:
Who are the characters? What challenges
have to be overcome? And what do you
want your audience to do as a result? It
starts with analysing the data and uncovering
your findings. Use data visualisation tools to
accelerate your analysis time and give you the
chance to examine your data more closely
and in more relevant ways.
Next, write out the storyboard which
represents the structure and form of your
story. The storyboard will help you to think
about the best analogies or metaphors, to
clearly set up challenge or opportunity, and
to see the flow and transitions needed. It will
help you focus on key visuals that are easier
to recall. Keep slides to a minimum.
Be authentic - your story will flow
To capture your audiences attention, think

about how you can take a data fact and make
it personal, relatable, and perhaps emotional.
Use a metaphor or anecdote to make the data
more memorable. Selectively present core facts
and data that prove your point. You can then
supplement hard data with qualitative data.
Be visual think of yourself as a film

editor
Symbols, graphs, and pictures are effective
communication devices. A well-chosen visual
easily tells the story in a single glance. On the
other hand, tables of data or numbers can be
confusing. Create well-formed visual analysis,
charts, and graphs.
Think about when you may have to present
facts and data that are not great news for
your audience. For instance, to communicate
information about a fast-encroaching
competitor, a graphic image showing a predator
on the trail of its prey may be more effective
than a table of declining numbers. It also
advances the discussion. From this image, you
can talk about what to do next.
Make it easy for your audience and you

Storytelling makes communication easier. Your
audience will recall the key message and can act
on it. However, it should be simple and direct.
Multiple stories within one overall presentation
are fine, but the human brain typically cannot
hold more than three to five major facts. Stick
to the key issues and focus on how they relate
to your audience.
CONTACT US
stampwood.co.uk
geof.gibbons@stampwood.co.uk
01202 805 655
STAND 300
STAMPWOOD
INDEPENDENT
MARKETING
AUTOMATION
EXPERTS
We are independent consultants specialising in best practise for planning,

installing, and running marketing automation technology. We can help
you avoid common marketing automation pitfalls ensuring you achieve
the highest ROI from your solution.
Whether youre considering ramping up

your marketing results by implementing
a marketing automation system, or you
already have a solution in place, weoffer
unique value by helping you make the most
of the software.
Our clients are:
As part of the program we will run a

complete marketing automation campaign for
your business with no long term contract
or high service fee. Over the 6-month period
youll get to see the real impact it will have
on your companys leads, sales, and revenue,
so you can make an informed decision on
whether marketing automation is for you.
Deploy Marketing Automation
Overwhelmed by the number of digital

marketing options available
Unhappy with aspects of the technical
implementation of their marketing
automation
Struggling to document a clear
marketing strategy to provide a strong
foundation for a successful digital
marketing project
Swamped by the breadth of skills
required for a successful marketing
automation initiative
We can help by:

Providing strategic and technical

workshops and training
Planning, running, and supporting
marketing automation initiatives
We have hands-on experience working
with a wide range of platforms,
and offer numerous services to help
our clients through their marketing
automation journey.
Trial Marketing Automation

When youre new to marketing automation,
it can be hard to imagine how it will fit
within your own company, and the impact
it will really have on your leads and sales.
Thats why weve created a way for you to
trial marketing automation.
We have been involved in over 50 marketing

automation deployments, so we understand
how challenging it can be and getting it
wrong will seriously hold you back!
So whether its Hubspot, Pardot, Marketo,
Eloqua, or even a lesser known platform, we
can help improve your business processes and
guide you through the projects youll need to
complete to get real ROI from your solution.
Improve Marketing Automation
After a personal meeting and assessment
of your current marketing strategy, we will
deliver a report identifying areas of your
marketing automation software and strategy
that require improvement.
Depending on the outcome of the report, we
will provide tailored help and training.
Managed Services
We understand that marketing automation
requires an array of skills and your company may
not have the resources or staff required to get the
optimum return from your system.
As part of our managed services program, well
understand your organisation and then adapt best
practice to meet your individual needs.
Choose a Marketing
Automation Solution
With over 200 marketing automation platforms on
the market, its easy to get lost in the technology
minefield and waste months of your time and
thousands of pounds just to discover the system
you have chosen wont work effectively for you.
Well fully understand your business requirements,
help choose your perfect marketing automation
solution, and help develop the road map for your
marketing automation journey.
Align Sales and Marketing

We help build communication between sales and
marketing teams to reduce sales funnel leaks and
increase conversions.

Stampwood offers apersonal approach to deploying
and improving marketing automation. Well help you create
a first class marketing automation solution, based onreal
scientific datathats unique to your company
FLOWBIRD
STAND 280
CRM & MARKETING

AUTOMATION AGENCY
CRM & marketing automation agency we help clients in the selection and usage
of CRM systems. Our marketing automation helps our client to generate more
enquiries and retain customers. We use ActiveCampaign software for our own CRM
& marketing automation platform and are certified consultants.
We help companies get the best out of

their customer relationship management
(CRM) software and introduce marketing
automation to improve their sales cycle
and grow and retain their customer base.
We can help you engage with your
customer base, increasing sales and
generating more sales enquiries. By
automating your marketing efforts, you
can reduce costs and increase profits.
CRM Management
Accounting Systems Integration
Business Process Management
Account Management Programmes
Are you a marketing agency? If so

then we recommend Magnetic Project
Management software; by combining
all of the elements, e.g. CRM, time
management, opportunity management,
project management, and bookkeeping,
all from a single location.
Project Management - CRM Style

This service is for companies that have
already embarked on a CRM project and
need help internally. Well liaise with
your software supplier and your internal
team and ensure that every aspect of the
project is delivered.

Flowbird can implement
plans and processes into your
business to help you grow and
develop your customer base
Already have an established CRM

in place?
Are you making the most of your current
CRM? Are your sales teams using your
CRM? We can help you get a return on
your investment.
CONTACT US
flowbird.co.uk
inbound@flowbird.co.uk
Do you have a customer retention

strategy?
Most of us are aware that obtaining
a new customer is far more expensive
than retaining existing customers, yet
little thought is put into the process of
customer retention.
It is estimated that around 67%
of customers will switch to a new
supplier because of a perceived lack of
appreciation.
Flowbird can implement plans and
processes into your business to help you
grow and develop your customer base.
01233 280557
A summary of our services/solutions

CRM Selection Consultancy

CRM Management & Deployment
ActiveCampaign
Magnetic
WINAPPS
STAND 115
DEVELOPING & EDUCATING

ACROSS THE MOBILE LANDSCAPE
Having developed a wide range of stable mobile applications on IOS, Android, &
Windows, Winapps pride ourselves on not just delivering in these spaces but also
educating our clients on the intricacies of the mobile technology landscape.
Its official: mobile apps are now integral
parts of life. Formerly a millennial
phenomenon and currently a multibillionpound industry that is clearly here
to stay, the mobile app industry is the
way of the future (and the present).
So, how can a businessachieve
longstanding resultsin this field? What
are the key business drivers? How can
you build a successful app?
Through a mobile application, users
can accomplish a difficult and timeconsuming business process in just
seconds. Still, each kind of app comes
with challenges. Businesses require
a deep rooted understanding of the
technologies surrounding streamlining
processes in B2C, B2B, & internal
environments. In short, you know what
youd like to achieve but how will you
execute it? Thats where an experienced
app development company like Winapps
steps in.
Agris Belte, COO @ Winapps states
Thanks to mobile applications,
smartphones, and tablets we now work
and play on the move. These tools
bring new capabilities which redefine
the workplace. Todays office is literally
wherever you happen to be!
Mobility helps unlock the new style
of business. It is an opportunity to
ILLUMINATING YOUR B2B

MOBILE APPLICATION
STRATEGY & DELIVERY
reconfigure your organisation, unleash

cost savings, and win huge productivity
gains. Your customers are as mobile as your
workers. Used well, mobile solutions will
improve their experience and deepen their
relationship with you adds Richard Holder
head of strategic alliance.
Winapps experience of workingwith Coca
Cola, Vauxhall, Sony, & a host of large,
medium sized, & smaller organisations
perfectly positions us toequip our
clients for theirjourney from mobile
appideationthrough todelivery
Twoareas Winapps believe every business
should continually evaluate:
Mobilising workers on their terms.

Attract, keep, and inspire talent by giving
your employees power over the way they
engage with your systems. Allow them to
choose their devices. Put them in control of
how they work. Theyll be more efficient and
productive.
Keep employees focused on what is most
important. This will give them challenges and
drive their satisfaction. Meanwhile automate
routine, repetitive tasks. Recognise that a
better employee experience leads to a better
customer experience.
Give employees access to services like your
product catalogue and order entry system
CONTACT US
winappsfactory.com
info@winappsfactory.com
0203 239 1780
from wherever they may be. Your security and

compliance needs are important, but strive
for a balance so they dont intrude on the allimportantuser experience.
Mobilise the customer experience.

Understand how customers want to engage
with your organisation. Start by looking at
your business from the outside, examine
how people buy and consume your goods
and services. Work on building deeper
relationships.
Make it easier for customers to deal with you.
Reduce their cost of engagement andpossibly
consider ideas that might make it fun (if
relevant).Airports and airlines used to provide
flight arrival and departure information from
call centers; now they use mobile apps and
alerts. This means customers dont have to
wait. Meanwhile call center staff canfocus
onhigher value work instead.
Leveragemobile technologies to seek out
new avenues to increase YOUR operational
efficiency & revenues.
Winapps can aid your journeyby taking
a holistic approach to your mobile app
solution,assisting you toconsider how all KPIs
are delivered upon.
Wed love to take the time to talk
through your mobile app objectives
with you & hopefully furnish you
with a greater understanding.
STAND 326
EVERYDAYCHAMPION
WHYYOUNEEDTOTAKE
SEO SERIOUSLY
We ensure your company is found through the best SEO practices in the
world and ensure that your customers connect with you, because you are so
compelling and because you care about the same things that they care about.
We specialise in turning your business
website into a revenue-producing machine.
We help clients to grow their revenues
by developing and implementing custom
plans to make them prominent on the first
page of Google and elsewhere, thereby
giving them a massively unfair advantage.
In some cases, our strategies can even lead
to domination of the search engine results
pages with several page one listings.
We love getting to know businesses who
add real value and act with integrity and
then taking them to the next level; its a
hugely creative and rewarding experience.
Remember: you arent doing anyone any
favours by not being found and not being
able to help them.
We particularly specialise in e-commerce
and Amazon, and have cutting edge
resources and specialist knowledge to
help clients sell their products and services
online. We enjoy building advanced sales
marketing funnels (based on a thorough
analysis of particular market sectors) and
writing professional-converting sales
copy using advanced sales psychology
techniques.
We enjoy writing and crafting words
and have a particular talent for finding
connections between ideas and helping
broadcast clients core stories and messages
on the Internet to more people in a way
that is compelling, authentic, and improves

conversion rates. In this way we help build
irresistible brands that impact the world in
positive ways.

SEO done effectively for
entrepreneurscanbetrulylifechanging.
It can breathe life into your business and
by showing your dedication to serving
your customers, you can dominate your
passionless, mediocre competition
We have a voracious appetite for continually

improving our SEO knowledge and are
committed to remaining on the cutting edge
of the latest algorithmic changes made by
Google, so we can continually adjust our
techniques to ensure our clients rankings are
stable for the long term. As part of a small
mastermind group of the top SEO experts in
the world, were able to share unprecedented
insights into the workings of Google, You
Tube, and Amazon. In this way we can
help companies (whether local, national,
or international) to increase their revenues
very significantly and to dominate their
competition.
CONTACT US
EverydayChampion.com
info@everydaychampion.com
020 7846 0067
It is said that you need to devote 10,000 hours to

a subject to achieve true mastery in that field. By
that criteria, Nicholas Orosz has not yet achieved
true mastery of Internet traffic generation, but
since October 2014 he has spent, and continues
to spend, over 60 hours each week learning,
understanding, refining, testing, and playing with
these skills; continually clarifying and simplifying
his understanding of SEO; spending money on
his education and travelling to attend workshops
and events around the world; building sites to
generate conversion and therefore make money;
and focusing on original ways to apply these
skills creatively.
SEO done effectively for entrepreneurs can be
truly life changing. It can breathe life into your
business and by showing your dedication to
serving your customers, you can dominate your
passionless, mediocre competition.
Nicholas feels profoundly blessed to have
discovered a true passion that can double up as
work. After he studied Googles latest patent,
the light switch within literally just flipped and
the whole SEO picture just became so clear.
What it comes down to is for you to decide if
you want to transform your business and be an
online champion.
Our goal is to completely transform your
business so that you wont be able to
ecognise your business and your life in
twelve months time.
AGENT3
STAND 198
BOOSTING SALES
WITH ACCOUNT
BASED MARKETING
84% of marketers say that ABM delivers more ROI than any other marketing approach, according to ITSMA research. But what underpins the most successful ABM
programmes? And is your organisation ready?
ABM works because it focuses your

sales and marketing efforts onto your
most valuable accounts. Rather than
exhaustively searching for stray leads and
opportunities, marketers can concentrate
on the accounts they know matter most
to their business.
With this, ABM allows you to effectively
coordinate personalised, strategic
campaigns that treat key accounts as
markets in their own right. In short, its
a highly targeted approach, often at a
one-to-one level. Its about quality over
quantity. This may seem like common
sense, but its actually a massive
opportunity a change of thought and
approach that many are still yet to
seize.
The time is now to act on ABM. But why?
ABM has previously been hampered by
the fact its been unable to effectively
scale until now. New capabilities
around data, technology, and content
mean the traditional benefits of ABM
can be achieved quicker, and at a greater
scale. The best ABM programmes should
be built on a genuine understanding of
your customers strategic needs and the
conviction and agility to build campaigns,
content, and engagement strategies that
align with them.

New capabilities around
data, technology, and content
mean the traditional benefits of
ABM can be achieved quicker,
and at a greater scale
The development of powerful data

curation tools, such as agent3s insight3,
now make it much easier to get the sort
of relevant, continuous insights needed in
order to engage key accounts. By taking
advantage of the depth of insights these
platforms curate, users can quickly and
efficiently gather information about their
target accounts, sectors, and executives.
This in turn allows users to underpin their
ABM strategies with evidence giving
them confidence that they understand
exactly what commercial challenges their
key accounts face, and enabling them to build

engagement strategies that tightly match
these challenges.
Whether youre interested in winning new
logos through pursuit marketing or looking to
expand share of wallet and retain customers
through upsell and advocacy marketing, using
data to generate tangible insights and inform
engaging campaigns maximises the entire
customer lifecycle value of your accounts.
The benefit of using this sort of data-based
approach is that it provides completely
scalable bespoke solutions. Sales teams
can be armed with insight on what their
customer and prospect stakeholders are
talking about, what matters to them,
which platforms theyre active, and more.
The insight can be turned into engaging,
impactful campaigns; a key concern, issue, or
pain-point is identified and used as the basis
of a dedicated messaging framework. In this
way, by demonstrating a true understanding
of your customers industries, an insightdriven ABM campaign can get straight to the
conversations that really matter.
The scalability doesnt stop there. ABM
approaches can take advantage of the latest
in marketing technology, ensuring that
personalised engagement plans and tailored
content can be created and displayed through
digital channels to the right contacts across
each key account. This technology, such
as industry-leading offerings from Marketo
or Salesforce, can allow interactions to be
automated at scale without compromising on
impact helping you get the most out of your
campaigns.
ABM is proven to support sales, but its
success is built on insight. There are now
massive opportunities to create true end-toend propositions where you can feel the full
value and impact of an ABM approach. The
combination of insight and action is what
gives ABM the edge.
CONTACT US
agent3.com
contact@agent3.com
+44 (0)207 127 0706
MALT
them tick. This can then be used to establish

how to elicit a certain reaction from them.
The Idea
STAND 124
CREATING VIDEO
CONTENT THAT WORKS
This is the concept, the creative answer to your

brief. In essence, its the creative approach for
the video that will allow you to cut through the
noise to make sure your message gets through
to your audience with the desired effect.
According to Nielsen, 64% of marketers expect video to soon dominate marketing

strategies. In addition, Cisco claim that by 2017, video will account for 69% of
internet traffic. Thats a lot of noise to cut through when getting your message
over in any meaningful way.
This is how the idea is brought to life. Its the

nuts and bolts of what will be done and how it
will be executed. It will take into account things
such as approach, style, tone, look, and feel. Its
important to note that these creative decisions
should always be grounded in both research
and insight relative to your target audience.
Video content that works can be defined

as content with all the right ingredients
in place to help you cut through this
noise to achieve, or exceed, your business
objectives.
Here are some essential parts of a tried and

tested process that, done well, can lead to the
creation of successful video content.
The good news for SMEs is that having a

huge budget isnt necessarily the key to
success true, it can help, but partnering
with a video content agency that believes
in doing its homework and putting in
the right amount of groundwork is what
helps create video content that achieves
results.
This is the graft. Within this part of the

process there should be a number of things
taken into consideration what your brand
stands for, what your business objectives are,
what your key messages are, who your target
audience is, where the video will be shown,
and what you want your audience to think,
feel, and do once they have watched the
video.
The right video content partner will have

a process in place to ensure the idea
for the video, commonly known as the
creative approach, can actually work to
meet your objectives. It will also be able
to demonstrate a robust thinking behind
why it will work to both engage your
target audience and elicit a reaction.
Research
Insight
This is what helps ignite the creative
approach. It is where all the research comes
together to form a number of key insights
that provide a better understanding of who
your target audience are and what makes
Execution
Delivery
This is where the final video will sit and how
it will be promoted. Having this information
upfront feeds all parts of the process.
Its fair to say that todays audiences are media
savvy; theyve consumed so much content
that they know when theyre being sold to.
Unless the content of a video is made relevant
to them they are unlikely to engage with it.
Having a holistic process in place allows for a
full understanding of your target audience, how
best to attract their attention as well as engage
them and elicit a response, before anything gets
made.
If youd like to learn more about how malt. can
work with you to create content that works
then wed love to speak to you.
CONTACT US

The right video content partner will have a process in
place to ensure the idea for the video, commonly known as the
creative approach, can actually work to meet your objectives
maltfilms.com
info@maltfilms.com
02070332812
breathe
creative
Attract attention
using creativity
in brand design,
web design & brand
communications
Come and see us at stand 222

www.breathe4u.com | e: info@breathe4u.com | t: 01491 575057
The missing link between online marketing

and sales...
insight seriously enhances your ability to
deliver successful email campaigns and turn
more clicks into customers.
Visit imapt on stand 200
STAND 212
PERIDIGITAL
STAND 374
SALAMANDRADESIGN&DIGITAL
CONVEYING
COMPLEX MESSAGES
Few marketing tools are as immediate, emotive,
multipurpose, and memorable as a short animation.
Your clients are time-poor and need to digest information
quickly.
A 1x minute animation is memorable, explains what your
business does in a snap, and when its clever, beautiful, or
funny it gets shared virtually by your audience into their own
communities - doing your brand story promotion for you.
An animation can explain the most complex methodology
and can take the viewer into any era or even into a tiny
component, whilst being gender or culturally neutral.
Whether its motion graphics, kinetic typography, a 2D
infographic style, using 3D characters, or even stop motion
there is a solution to meet practically any budget.

A 1x minute corporate video = 1.8 Million words

(Forrester)
Including video on email campaigns increases clickthrough by 96% (Implix)
Video is the most downloaded and shared content on
the Internet
We process images 30,000 x faster than text, and store
them in our long term memory
Online purchases are 64% more likely when website
visitors have just watched a product or brand video
An animation becomes your elevator pitch for new

business, enables your internal team to easily articulate
the brand, incorporates into your marketing campaigns,
induction or sales training programmes, can be used on
QR codes, and on email signatures as a powerful company
advert, broadcast with each missive.
Like those jingles you can still sing from your childhood,
animations are highly memorable.
CONTACT US
PERIDIGITAL: WHY WE
CHOSE TO REBRAND
Search Optimise is proudly changing our name to
Peridigital as we expand our services and continue to
improve our services.
Staying current in this highly
advanced day and age is
very important for a business
and keeping on top of the
digital market is vital to
providing you with the most
cutting edge technology
for your website. While
our name, website, and
logo are changing, we still
strive to provide you with
superior customer service,
comprehensive SEO tactics,
and now, social media
marketing.
As your business expands,
we too have grown to meet
and exceed your expectations
of your campaigns. With
this change from Search
Optimise to Peridigital, you
will still have the professional
customer service you have
come to know and expect,
and now also have access to a
wider range of tools to allow
your website to work for you.
Our services help you bring in
more leads, convert viewers
into customers, and make

your digital goals become
accomplishments.
At this time we are also
expanding our inbound and
outbound sectors to better
serve service businesses and
provide superior marketing
solutions for B2B.
With any change in
branding, its expected that
there will be questions and
hesitations. As a trusted
Google partner, we are
here to assure you that this
change to Peridigtial is for
the better. Having already
served customers with
above industry standards
in SEM, social media
marketing, remarketing,
and more, our website
facelift will now provide you
with cleaner, more refined
communication, advanced
tools, expansive services,
and unique packages for all
of your digital needs.

With this change from Search Optimise
to Peridigital, you will still have the professional
customer service you have come to know and
expect, and now also have access to a wider range
of tools to allow your website to work for you
CONTACT US
salamandra.uk
peridigital.co.uk
Christine@salamandra.uk
info@peridigital.co.uk
07873 314 810
01908 533252
EDENVIDEOS
SMARTVIDEOMARKETERS
THINKBEYONDYOUTUBE
STAND 180
When you think of video marketing, what comes to mind first? Most people
immediately think of YouTube. Of course YouTube is huge, but theres much
more to video marketing that you need to know. Lets talk.
The first thing you need to keep in mind
is that YouTube is not just a free video
hosting site. First and foremost, it is a
powerful advertising platform owned
by Google. To sell more ads, they want to

keep their visitors watching more videos on
their website for as long as possible. What
YouTube wants can often conflict with your
the rest of your content, so dont just

put it all on YouTube and leave it at that.
Instead, make video content a feature of
all your marketing activities. Upload video
content to Facebook, Twitter, Instagram,
and if youre really brave, try Periscope!
Social video content is great for growing

your audience and increasing your brand
awareness, but most of the time youll be
looking to direct your followers to what is
most commonly your main online marketing
asset your company website. It makes such
a difference to your website visitors to have
an explainer video on your homepage to
give them the essential information of what
you do and how you can help them in just 2
minutes or less.
Transforming your blog from a text-only
experience to one that includes short and
interesting video content should be high
on your list of priorities. The same goes for
landing pages, product pages, and all other
significant pages on your website.
Make it platform-specific for greater

success.
Keep in mind that video content performs
differently for each platform, so you need
to make them platform-specific rather
than just trying to upload the same video
everywhere. Also, native video uploads
usually generate better results on their
respective platforms compared to just
embedding or linking to a YouTube
video. A study by Search Engine Journal
in 2015 showed that native Facebook
videos reach 2x more people, get 2x
more likes, 3x more shares, and 7x more
comments!
Dont forget the most

important videos of all.
Become a smart video marketer.

By integrating video content throughout
your online (and offline) marketing activities,
youll be able to grow your business to the
next level and stay ahead of the competition.
Visit Eden Videos on stand 136 to learn more
about using smart video content in your
marketing.
business goals, so you need to be careful about

how you use it in your marketing.
Know the limitations of YouTube.

Dont expect to generate a huge amount of
traffic to your website through YouTube videos.
Although this is possible, for the majority of
businesses it wont be the case. If this is how
you choose to measure your results, you might
not be very impressed. You need to think of
YouTube differently; remember, YouTube is
about discovery, not loyalty, so dont expect
your YouTube viewers to be super-engaged
with your brand or to buy anything from you
on the spot. To be a smart video marketer, you
have to think beyond YouTube.
Use video content everywhere.

Dont think of video content as an island. It isnt
supposed to live in isolation, miles away from
Martin Ray-Jones is a video marketing

consultant and creative director of
Eden Videos, a whiteboard animation
studio based in Bournemouth.
Having worked with over 100 organisations all over the world, such as the
NHS,marketingagencies,universities,
bigbrands,andinternationalcharities,
andoverseeingproductionofover400
videos,heknowswhatworksandwhat
doesnt with online video.
Martin works closely with sales and
marketing professionals to increase
website traffic, conversions, and sales
throughimplementingstrategicvideo
content.
Learnmoreaboutsmartvideomarketing
from Martin onTwitter, Instagram, and
Periscope at @MartinRayJones.
Full Service Digital Marketing Agency

Were an experienced digital marketing agency delivering
digital marketing projects for clients of all sizes across B2B
and B2C markets.
Impact Digital Marketing specialises in
search engine optimisation, pay-per-click
advertising, social media marketing,
content copywriting and blogging, email
marketing, web development and
branding.
We think differently to other agencies
and look at the whole picture when it
comes to presenting your brand online.
We believe in an integrated approach to
getting the best out of digital rather than
focusing on just one element.
Weve designed our services to be highly
scalable. This enables us to provide both
targeted individual services to
organisations with existing marketing
departments, and also fully managed
services incorporating digital marketing
strategy design and execution.
Our Key Services Include:
1 million
marketers
cant be
wrong
Digital Doughnut delivers insight, engagement and relationships to and for the
global digital and marketing sectors.
Use Digital Doughnut to develop the relationships and knowledge you need to
make your business better, and increase your skills, awareness and know-how.
Meet the people you need to meet
Access the ideas you need to see
Accelerate your career and your business success
Talk to us about how we can

help you and your business
INBOX INCOME
the buying process is now more complex; and

you have to deal with that complexity or youll
be outpaced by smarter competitors.
HOW TECHNOLOGY
CAN TURBO CHARGE
YOUR DIGITAL
MARKETING
In todays B2B sales, customers are 70% through their decision-making process
before they even contact suppliers.This fundamentally changes and elevates the
role of B2B marketing. Discover how technology can help you influence your
prospects long before they get in touch with you.
The Internet has changed buyer
behaviour. Traditional models of
customer engagement, where customers
relied on salespeople for information
about products and services, are woefully
outdated.
Amazon uses data on what youve bought

and when and your reviews to build up a
profile of your buying tastes. They compare
this with other shoppers with similar tastes to
bundle goods they think you will want to buy
and provide recommendations.
Buyers used to follow a predictable

buying process. Sellers didnt know who
was where in that process, so a blanket
marketing message was the only option.
The Internet has changed that. Online
shopping is fickle; shoppers can abandon
one seller for a better deal at the click of
a mouse. Halfway through a purchase,
they may think better of it, only to return
at a later date.
Other retailers have followed suit, and online

shoppers now expect a high level of targeting
and personalisation. These expectations
translate to their B2B purchasing habits. In
Buyers no longer need salespeoples

services to inform early parts of their
decision-making. Studies show that B2B
buyers can be 70% of their way through
their decision-making before they contact
you.
The amount of data available has
mushroomed. You can get data about
customer purchases, abandoned carts
and forms, which web pages customers
visited, where they clicked, whether they
opened your emails, and whether they
clicked on the links.
Online retailing has set buyer
expectations for how sellers should react.

The emphasis has
shifted towards influencing
buyers long before they
make contact with sales
departments
The emphasis has shifted towards influencing

buyers long before they make contact with
sales departments. Marketing departments
must provide sales teams with better data about
previous customer interactions.
Automating your email marketing allows you to
target your communications more effectively,
making use of whatever data you hold about
your prospects.
It enables you to save time on low value admin
tasks, messing about with spreadsheets, and
transferring data from system to system. You
can then use that time on more useful activities
such as planning your strategy, creating
content, analysing responses, and split-testing
to optimise your campaigns.
You can also provide your readers with highly
targeted, hyper-relevant content based on what
you know about them. People will respond
more, and you can use the data you thereby
obtain to feed the very best sales leads to your
teams.
Your salespeople will become laser-focused
on your hottest prospects, leading to higher
conversion rates, more sales, a lower cost per
lead and greater profit.
This can only realistically be achieved through
automation. You havent got time to do it
manually.
So you can continue to use basic, bland,
untargeted, unfocused emails, which dont
reflect your customers experiences and
increasingly lose ground to more advanced
competitors.
Or you can embrace automation and enjoy
the benefits of more strategic, better targeted,
intelligent campaigns.
B2B markets, customers weigh up their

buying decisions in a similar, fragmented
way.
Sellers must therefore react in realtime, with the same spontaneity as their
customers. Your communications must
reflect the exact point of the customers
buying journey, which may be quite specific
to each customer. So even in B2B business,
So, now is the time to automate your email

marketing.
CONTACT US
inboxincome.co.uk
service@inboxincome.co.uk
023 8000 1105
STAND 284
TLF RESEARCH
COMPETITIVE
ANALYSIS;
SEEING WHAT
COMES NEXT
How much warning do you get of customer
defections? Not much, otherwise you would have
prevented more of them.
Whilst we all know what our competitors are doing it
is often much more difficult to understand the impact
of those activities on the attitudes of our customers.
Difficult, but essential.
CONTACT US
tlresearch.co.uk
uk@leadershipfactor.com
01484 517575
APPRENTICE
AV TECHNICAN

Since customers attitudes precede their behaviours,
often by quite some time, changes in customers perceptions
give a very early warning of impending defections
Since customers attitudes precede their behaviours,

often by quite some time, changes in customers
perceptions give a very early warning of impending
defections. You can track changes in some key
customer attitudes such as their interest in competitors
messages and their rating of competitors products/
services.
This will identify how many vulnerable customers you
have, who they are, and why one or more competitors
stock has risen in their eyes more than yours. And it can
be done early enough to give you a chance to address
the issues. Before its too late.
As well as defending your own vulnerable customers
you can also identify which competitor has the
most vulnerable customers. In particular, vulnerable
customers that are attracted to you. Plus the sales and
marketing messages that will most appeal to them.
To find out how to identify and
defend your most vulnerable
customers and identify and
attract your competitors
vulnerable customers, talk to
the team from TLF Research at
stand 284.
EDITING VIDEO
SOCIAL
APPRENTICE
APPRENTICE
APPRENTICE
1 YEARS WORK
EXPERIENCE
DIGITAL
16 19
YEAR OLDS
PRODUCER
MARKETING
LEVEL 3 DIPLOMA
IN DIGITAL MEDIA
MEDIA
APPRENTICE
APPRENTICE
CAMERAMAN
APPRENTICE
PRODUCTION
ND VIDEO
THE AV A
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THE DREAMTEK ACADEMY
T TO COM
YOUNG P
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ANT TO G
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W
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PRODU
EMPLOY FROM THE DREAMTEK ACADEMY

We can tailor our Apprenticeship training to your requirement as long as it is
within our training guidelines.
Some of our Happy Customers
Watch our apprentices work on Youtube:

youtube.com/user/DreamtekTV
Commerzbank have had a Dreamtek apprentice

with us for well over a year and its fair to say this
person has become a trusted and valued member
of the team. Their drive to learn and the attention to
detail was very good from the offset. After only a few
months the apprentice was able to deliver 80% of the
work required from a core team member
Mark Blackadder
apprenticeships@dreamtek.tv
www.dreamtek.tv | 0845 600 6122
4 INSIDER TIPS
FOR B2B LEAD
GENERATION
Coming from a background of lead

generation, our main aim as a company
is to help B2B marketing teams and sales
departments generate new leads. We hope
our 4 insider tips help you on the path to
success
BE SMART WHEN CHOOSING YOUR AUDIENCE

When setting out on a lead generation campaign, its vital to
segment your audience to help with your targeting.
Approach this by filtering on the type of lead and company you want to
speak to, as well as factoring in the personal and professional interests of
your potential prospects. Initially, criteria could be segmented on line of
business (job title) or by specific vertical market (industry sector) then
marketers can create basic buyer personas based on questions like:
What is the leads authority level?
What are their main goals and objectives?
What are their current pain points?
If you can establish this before beginning a campaign, you will have the best
chance of generating leads using relevant and interesting content.
SELECT YOUR MARKETING CHANNELS WISELY

Youve defined your audience. You have the content. How do you
connect the two?
Marketers often weigh up Inbound vs. Outbound the age old debate.
Organic, inbound tactics can generate the occasional sales qualified lead
(SQL) but with a hungry sales team snapping at your heels, spending budget
on these methods can run the risk of your pipeline drying up.
In a perfect world, you would have an organically grown audience, receiving
fresh branded content each week. You would use many digital distribution
channels to send to this prospect list and they would return time and time
again to consume your content.
The reality is that B2B marketers dont always have the

time or budget to create and distribute a flow of valuable
content, to optimise their own audience as a channel.
Often the flow of inbound leads is hard to predict and launching activity to
your own database often means its hard to generate net new leads. Once
you have the perfect content, its incredibly easy to slip into bad habits too
such as simply posting it to a resources section and forgetting about it.
The best lead generators use every distribution channel at their disposal
to create a buzz around new collateral and generate new opportunities.
CREATE CONTENT THAT PROVIDES ANSWERS

Content is a fantastic vehicle to introduce your brand, generate
leads and start a meaningful conversation with new prospects.
Its easy to forget in the context of lead generation, that content should
also be used as a tactic to leverage the collection of not just contact
details, but personal information too. By aligning content to the particular
challenges of your ideal customer defined in tip #1, you can pre-qualify a
leads interest levels, pain points, requirements and profile.
All of these tactics are possible, providing your message is valuable to the
reader and it provides answers. Its also crucial to remember that theres a
thought process behind someones actions too:
If someone has downloaded or consumed a piece of

content, there is a reason for it.
Therefore weigh up,what does this person care about? as well as, what
do I want to achieve? prospects generally consume content to seek
reassurance or information. We recommend being forthcoming with advice
and knowledge. Its this non-selfish approach thats key to not only lead
generation, but also boosting customer engagement and brand reputation.
GIVE SALES A HEAD START

The focus for any marketer responsible for lead generation is likely
to remain with generating marketing qualified leads (MQLs).
However, if you generate leads that slightly fall outside of this specification,
make sure you have safety nets in place to help sales rescue any potential
of those prospects converting into new business opportunites.
Introducing subtle profiling techniques to your lead capture process can be
vital for ascertaining essential information such as someones interests,
remit, buying position or requirements giving any sales team a quick
hook to latch on to during their pitch. This can also give marketers an
insight into what type of content should be sent to that lead next time.
Combining these methods with the alignment of your sales strategy, whilst
informing stakeholders as to exactly what marketing tactics are being used
to generate the leads, should provide your sales department with some
strong ammunition to nurture leads effectively.
STAND 318
+44(0)1962 835950
INBOXINSIGHT.CO.UK
FOR MORE ADVICE ON B2B LEAD

GENERATION, VISIT US AT STAND 318.
Inbox Insight specialise in EMEA lead generation and content
marketing campaigns and publish highly targeted content-driven
email bulletins to more than 2 million subscribers.
These publications offer the perfect avenue for marketers to
promote ebooks, guides, whitepapers and thought leadership
materials to potential buyers of your products and services.
SURFACE 2 AIR MEDIA LTD
STAND 282
SPECIALISTS IN AERIAL
PHOTOGRAPHY AND
CINEMATOGRAPHY
Surface 2 Air Media specialise in aerial and ground
filming and photography.
CONTACT US
surface2airmedia.co.uk
info@surface2airmedia.co.uk
+44 (0)343 455 1066
All of our pilots and aircraft

are BNUCs certified and have
permissions for aerial work
granted by the CAA (Civil Aviation
Authority) and the IAA (Irish Aviation
Authority) ensuring the highest
standards in safety and operations.
We are also fully insured with
5,000,000 public liability cover.
www.sutface2airmedia.co.uk
Surface 2 Air Media Ltd are fully

certified and based in London and
the South East of England with
world wide coverage. Not only do
we have over 25 years collective
experience with radio controlled
planes/helicopters, we also have over
20 years of experience working in the
film and TV industry. The extensive
knowledge gained in these fields
is absolutely fundamental when
providing the services we offer.
Whether its pre or post production,
aerial storyboarding, or shot design,
we fully understand the production
process. Therefore Surface 2 Air
Media offers industry professionals,
rather than just pilots with cameras.
Unlike other companies, we specialise
in both ground and aerial filming/
photography using state of the
art remote controlled cars, UAVs
(commonly known as drones), camera
stabilising gimbals, telescopic masts,
and flylines (cable cam) all of which
are equipped to carry professional 4K
production video cameras and highresolution photographic cameras.
This multitude of platforms allows us

to provide a huge spectrum of dynamic
shots i.e. high speed ground tracking,
unlimited dolly, crane, and low altitude
aerial, producing amazing results that
can be used both in the broadcast and
commercial industries. The sky really is no
longer the limit!
All of our pilots and aircraft are BNUCs
certified and have permissions for aerial
work granted by the CAA (Civil Aviation
Authority) and the IAA (Irish Aviation
Authority) ensuring the highest standards
in safety and operations. We are also fully
insured with 5,000,000 public liability
cover.
Our ever expanding video and
photographic work is used in the
promotion of many diverse industries i.e.
film, broadcast, news, 360 virtual tours
(from both the ground and air), festivals,
open-air events, CGI artist impressions,
residential and commercial property,
building and construction, land and
property inspections, sports and action,
schools and workplaces, luxury hotels,
and golf complexes.

Not only do we have over 25 years collective
experience with radio controlled planes/helicopters, we also
have over 20 years of experience working in the film and TV
industry.
THOUSANDS OF MARKETERS
ARE USING AKERO
So why arent you?
Akeros digital marketing suite combines,
landing page design, marketing automation,
and lead generation & management tools
with detailed tracking & analytics; helping
companies like you generate more business,
and improve your marketing ROI.
Win Akero365
Enter now for your chance to
win Akero free for 365 days!
What happens if I dont win? Weve got it covered!
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Visit akerolabs.com/competition
or come visit stand 320 to enter.
SEMINAR: 11th May, 12:30pm - Hall 10 - 10 Digital Agency Secrets To Capture And Convert Quality Leads
akerolabs.com
0800 0125 003
Stan d
N umb e r
:190
Squeeze more out of your digital marketing

Search Marketing
PPC ( Adwords)
Social Media Marketing
Online content
Visit our stand for your chance to discuss the benefits of
digital marketing with industry experts.
hello@sleepinggaintmedia.co.uk
01303 240715
www.sleepinggiantmedia.co.uk
Special Offer
Added value offers available at the show
Come see us at stand 190 to find out more
Voted No. 1 by our clients in the Drum Digital Census
STAND 266
ARKEVISTA
EXPLOITING BIG
DATA TO DRIVE B2B
MARKETING AND SALES
Arkevista are specialists in delivering bespoke market intelligence from
big data to help clients increase sales and market share in new or existing
markets. We can provide sales leads and produce analysis to identify and
prioritise opportunities, whatever the sector of interest and whether on a
global or local scale.
Arkevista are specialists in delivering
bespoke market intelligence from big data
to help clients increase sales and market
share in new or existing markets. We can
provide sales leads and produce analysis
to identify and prioritise opportunities,
whatever the sector of interest and whether
on a global or local scale.
Big data presents opportunities

as well as challenges.
The continued dramatic rise in the volume
and complexity of available data presents
both opportunities and challenges for
businesses to source information that is
relevant, targeted and timely.
We believe that big data uniquely enables

us to see, understand and be aware of the
competitive landscape in new and increasingly
detailed ways. Leveraging this data can
provide actionable insights and strategic
information to support the key roles in an
organisation at every touch-point with the
market, enablingorganisationsto compete
more effectively and close sales.
The ability to harness big data is often seen
as only being affordable and relevant for
large corporations. However, recent technical
developments mean that this is no longer the
case. With the right know-how, companies
of all sizes can realise the benefits from using
data to boost their sales without significant
investment in hardware, software or people.
PETER HOLAND
WEDNESDAY 11TH MAY
THEATRE 6, 15:30 - 16:00
Exploiting Big Data to Drive B2B

Marketing and Sales
This seminar will outline how to gain
a competitive advantage by finding
and using big data to drive marketing
strategies, manage sales channels and
improve sales conversion.
The ability to harness big data is
often seen as only being affordable
and relevant for large corporations.
However, recent technical
developments mean that this is no
longer the case. With the right
know-how, companies of all sizes can
realise the benefits from using data to
boost their sales without significant
investment in hardware, software or
people.
Prior to founding Arkevista, Peter
was the CRM director at Brann
Worldwide, responsible for integrated
marketing services operation.
Following this, he became delivery
director at Detica, responsible
for customer insight practice
and operational performance
improvement. His focus has been
the exploitation of intelligence and
technology to improve business
performance across most sectors, but
he has a special interest in exploiting
intelligence from big data and has
spoken on this subject at many
business forums.
CONTACT US
www.arkevista.com
enquiries@arkevista.com
01249 700104
You do the business, well do the businessworx.
websites that deliver visual

impact with intuitive systems
administrative support to give
you more time and less stress
powerful copy
amazing design
intelligent business solutions
and streamlined processes
www.businessworx.co.uk
hello@businessworx.co.uk
@getbusinessworx
/getbusinessworx
Say hello to your next customer by

building a list of ideal prospects
Choose exactly the kind of contacts youre
looking for, check them before you buy and start
contacting them immediately
Over 5.1 million UK businesses with names,
addresses, phone numbers and e-mail addresses
Filter by geography, business type, turnover,
number of employees and more
A specific number of contacts to suit your budget.
SHOW OFFER
20% off building your own prospect list
Speaker session
Date: Thursday 12th
May 2016
Time: 11:00-11:30
Room: Hall 8
FREE Goodybag
Come find us
at stand 230
20%
OFF
8
18 8
o. 18
N o.
d N
an d
St tan
S
STAND 1488
SALES COACHING
SOLUTIONS
Sales Coaching Solutions equip business owners and
sales personnel with the skills needed to successfully
sell their products or service, enabling them to
maximise sales, profits and growth.
SCS works in-house, alongside
the clients sales team,
training them according
to the companys unique
daily challenges. They
tackle customer behaviour
profiling, sales strategy and
leadership, lead generation
process, customer service,
and questioning techniques,
depending on the needs of
the customer. SCS increases
the sales teams confidence,
which leads to improvements
in staff morale, productivity
and motivation.
Alison Edgar, managing
director and founder of Sales
Coaching Solutions, has over
20 years experience within
the sales and customer service
industry internationally.
Earlier this year she was
nominated for the Lifetime
Sales Achievement Award
as well as winning special
merit at the Great British
Entrepreneur Awards for the
Service Industry 2016. She
has been voted one of the
UKs top 10 business advisors
by Enterprise Nation and is

often invited to Downing
Street to pass opinion on
small business affairs. Last
year, Alison was invited to
the Queens Garden Party
due to her contribution to
small businesses.
Marketingintelligence
intelligence
Marketing
thatunlocks
unlocksyour
your
that
salespotential
potential
sales
The course and training that

Sales Coaching Solutions
provide stems from the
experience that Alison has
gained throughout her years
in sales. They encompass a
threefold approach to sales;
behaviours, process and
strategy. They drive deep
into every clients unique
selling points and transform
it into a long-term,
successful sales plan.
Alison is also referred to
as The Entrepreneurs
Godmother for all her
help and time spent with
budding young talent and
start-ups. Launching in
2016, Alison is committed
to pushing her clients to the
limit by achieving the best
they can and more!

SCS increases the sales teams
confidence, which leads to improvements in staff
morale, productivity and motivation
Cognition specialises in helping businesses generate

Cognition
specialises
in helping
businesses
generate
sales
and profits
across multiple
sectors.
sales and profits across multiple sectors.
Our clients grew three times faster than their peers last year.
Our clients grew three times faster than their peers last year.
(Source: Grant Thornton)

(Source: Grant Thornton)
Our methods are, Powerful, Evidence-based & Effective

Our methods are, Powerful, Evidence-based & Effective
CONTACT US
Data &
Data
&
Market
Market
Insight
Insight
Branding
Branding
info@salescaochingsolutions.co.uk
01249 443023
0800 7810247
0800
7810247
Content &
Content
&
Creative
Creative
PR & Social
PR & Social
Reliable tools for building relationships with journalists

and securing better media coverage
Find PR opportunities
Find influencers
Grow your business
Media Contacts Database
Journalist Enquiry Service

Press Release Wire
Freelance Journalist Profiles
Come see us on stand 192 to sign up for a free trial*

*free trial available on Media Contacts Database & Journalist Enquiry Service only.
ResponseSource.com
Storytelling through film

VISUAL STORYTELLING is the most effective and creative way to reach your
audience.
Narrative Glue is an exciting production company with the sole aim of creating high quality,
innovative videos and films for your brand and business.
We work with clients across all industry sectors producing
content for online digital and broadcast distribution
Corporate
Commercial
Brand
Campaigns
Promotional
Product Launch
Training Videos
TALK TO US ABOUT HOW WE CAN HELP YOUR BUSINESS. VISIT US ON STAND 240
EMAIL US AT CONTACT@NARRATIVEGLUE.COM OR CALL OUR TEAM ON 01494 675951
WEBSITE AND OUR WORK WWW.NARRATIVEGLUE.COM
WBS is a London-based digital marketing agency, providing services

including PPC and SEO, YouTube and Facebook advertising and
Web Analytics. Holding the latest Google and Yandex certifications,
our multilingual team helps brands around the world increase their
online visibility and conversions.
PPC
Get incremental trafc

Increase conversion rates
Remarket to potential and existing customers
Increase brand visibility

Improve site usability
Grow ROI
WEB ANALYTICS
SEO
Track and analyse online trafc
Optimise customer journeys
Perform A/B testing
WBS | Tel: +44 203 766 0852| info@web-behaviour.com | www.web-behaviour.com
the worlds largest online review community

with over 120,000 reviewed businesses
Reputation built through customer feedback helps you:
Establish a solid reputation
Improve your exposure
Increase sales in both B2B and B2C channels
020 3630 0570
uk.business.trustpilot.com/signup
visit stand 206
B2B ad.indd 1
04/03/2016 17:04
showcase content and

amplify reach through
employee advocacy
Sociabble is an employee advocacy platform that aggregates company
and third party content, and empowers employees as ambassadors
by allowing them to share on their own social networks. This sharing
activity amplifies the visibility of your content on social networks, and
among your target audiences.
Sociabble can be used for prospecting online (social selling), to amplify
the reach of your marketing content, and to boost your employer
branding and recruitment activity. The platform integrates with
enterprise social networks, lead generation and CRM tools, allowing
you to fit the solution into your existing workflow.
Our clients include
CONTACT US welcome@sociabble.com
All rights reserved. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Google Play is a trademark of Google Inc. Microsoft, Windows, and Windows Store are trademarks of the Microsoft group of companies.
With Bullhorn CRM for Marketing

and PR, every client interaction
becomes an opportunity to
connect, collaborate, and
strengthen your relationships
Mobile, intuitive, and
LONDON | +44 (0) 203 617 6262
completely automated,
155 Bishopsgate
Bullhorn is a CRM with

people skills, supporting
London, EC2M 3TQ

@BullhornUK
over 350,000 users at
SYDNEY | +61 (02) 8073 5089
more than 10,000
89 York Street,
customers across
Sydney, NSW 2000
150 countries.
@BullhornAPAC
BOSTON | +1 617 478 9100
Farnsworth Street,
Boston, MA 02210
@Bullhorn
sales@bullhorn.com
www.bullhorn.com/uk
We think its time

businesses really
got to know their
customers.
So were taking
a stand.
Specically, stand 182.
Come by and nd out how weve
redened the way businesses gather
intelligence. From tailor-made industry
reports to specic sales opportunities,
were delivering vital insights twice as
quickly and at half the price.
Cant wait?
Use discount code LONDONEXCEL
and try InsightBee with 25% OFF
before May 31st.
www.insightbee.com/b2b-expo
Push the right content, in the right context

and guide reps to results
Visit booth 1678 to see a demo and enter to win an Apple Watch
Align marketing content

with sales strategy
Prove content ROI and
optimise your spend
Strengthen brand and
messaging
Used by 800+ customers and 100k+ marketing & sales pros to empower every engagement
3}
RESPOND
Meet the creative marketing agency
that helps clients smash targets.
FIREWORX
fwx.co.uk
Christmas Events
Break The Christmas

Party Mould
Corporate Hospitality
Build Relationships &

Entertain Clients In Style
Unique Corporate Events

Specialists
Team Tactics have been providing unique and innovative
corporate team building events and client events in
and around London and the UK for two decades.
We love creating team building days, fun business
events, staff entertainment, summer parties,
corporate outings and incentive days to reward staff
and many many more......
Come And Chat With
Our Events Experts
Team Building Events
01227 738280
www.teamtactics.co.uk
Stand
280
How would you like an entire

team of PPC experts dedicated
to your campaigns?
We are specialists!
We will help you maximise returns from
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advertising.
:H RQO\ IRFXV RQ 33& WR HQVXUH \RX
receive the highest level of expertise.
Native Multilingual PPC

Do you operate in multiple languages?
We have native speakers of 7 languages (all
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to creating & managing campaigns without
ever translating anything!
English
Italian
French
Polish
German
Dutch
Spanish
Unleash the power of data

for precision marketing
Did you know that 50,000 new companies are formed
every month in the UK?
We do. And we know who they are, where they are and how to contact them, all within 48 hours of
their formation. Impressive isnt it?
Red Flag Alert is an online business information bureau. The system addresses multiple vital business
requirements and allows you to develop cost-effective, targeted marketing strategies, as well as reducing
financial risks to your business.
The Red Flag Alert database updates with over 2.5 million changes every month. Users are able to
manipulate the data via a simple platform to build comprehensive lists relevant to individual industries and
sectors. This enables highly-targeted marketing, planning and risk assessment, all at the touch of a button.
Marketing but not as you know it
A budget for success
Red Flag Alert contains the details of over 6 million

live trading companies in the UK. Every one is a
potential client, which means your list of prospects
just got a whole lot bigger. But dont take a scattergun
approach to your marketing activities. Users of the
system are able to generate powerful reports to
identify prospects by location, industry and size for
a truly bespoke, strategic marketing campaign.
Stop wasting your valuable time on deals that fall apart

at the last moment when budget constraints or credit
worthiness cause prospects to fall at the last fence.
In addition, Red Flag Alert will provide you with

details of companies that are:
Relocating
Rebranding
Expanding.
Be first out of the starting blocks and bring time-critical
solutions to companies in need of branding, marketing
communications and website building services.
For more information contact us on:
0844 412 6699

or email: Helpdesk@redflagalert.com
Unlike other much more simplistic systems, Red Flag

Alert is able to identify businesses who are more
likely to have sizeable marketing budgets and have a
proven track record of being able to pay, and pay on
time. By assessing a companys financial information
and any recent positive changes in circumstances,
we can pinpoint businesses in a state of high
profitability and growth.
Target profitable prospects
Dedicate resources more effectively
Strategically market to key accounts with confidence
Protect and improve in-house cash flow.

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EVENT GUIDE & PLANNER

WEDNESDAY 10AM - 6PM

THURSDAY 10AM - 5PM

FOLLOW THE SHOW:

WHAT TO LOOK FOR

Welcome to the B2B Marketing Expo!

masterclasses equally relevant to you. Thats

Enjoy the show!

World Class Keynote Speakers

75 Thought Leading Seminars

150 Innovative Suppliers

Dedicated Bussinessworx Community Village

DOWNLOAD THE APP!

When it comes to marketing advice, it

The next few pages detail every keynote

Nicky Kriel is a social media author,

LEADS CUSTOMER ACQUISITIONS AND

HEAD OF B2B MARKETING AT GOOGLE UK

ALSO SPEAKING ON:

Join Raja as he provides practical tips on

John is the founder of Digital Doughnut,

Social Selling: How

Creator of one of the digital marketing

A frequent speaker at conferences,

Digital Best Practises for

Nicky has published a book, How to

This seminar will cover the five key

Rajas career has been exclusively in the

In addition to this, the British Interactive

A Million Marketers Cant

DERICK WALKER & ROSIE DUNCAN

Derick worked for BMP (now DDB), Leagas

A New Way to Engage

Rosies studies were focused around what

2016 will bring with it an evolution of

B2B Marketing Trends

Which marketing techniques will

Sam Prosser is Guinness World Records

JANE CAVE F IDM

marketing experience on both agency and

Sam and Justine explain why record

Certified in business management, strategic

Justine Tommey heads up the Marketing

leads nurturing and community

Jane, managing director of the IDM, has

Under Janes leadership, the IDM is

Is Talent Holding Back

THURSDAY | 11.00 | THEATRE 6

So Whats Your Go-ToMarket, Anyway?

Christine is head of marketing for Experian

IBM SOCIAL CONSULTING

B2B VIDEO STRATEGY GENIUS

WEDNESDAY | 14.45 | KEYNOTE THEATRE 1

Global managing partner with IBM Social Consulting, Andrew

Helping to rapidly take ITN Productions from its birth to an

Previously, Andrew was CEO of leading social influence platform

He is also the production

He firmly believes that in order to get digital you need to be digital.

Additionally, Simon was

Leverage the Power

Forming a B2B Video

THURSDAY | 11.00 | KEYNOTE THEATRE 1

DIRECTOR, THE SALES HUNTER

THE WORLDS MOST