Professional Documents
Culture Documents
Challenge:
Tell me the
convention or
the
documentary
AO5
You write in expressive and accurate ways that clearly and coherently
Essay Rules
1. Typed and double line spaced
2. Name and the exam question
3. Self and peer assessed against the
AOs before you hand it in to me it
will not be marked if this isn't done.
4. Check against the banned list
5. Highlight in colour the key
media language terms (AO5)
Documentary Narrative
Conventions
ss Criteria A/B grade Make sure you use as many of these key words as po
Generic Conventions of Documentary
Character
Narrative
Theme
Symbolic Visuals
-Real people
(ordinary people)
- Experts
- Unique people
- Interviewer
- Interviewee
- Witnesses
- Authority
Figures
-Important
historical figures
- The individual
(rites of passage)
- Storytellers
- Conventions
- Resolutions
- A summary by
presenter
- Introduction to
issues/narrative
- Talking
- Unity
- Success of
initiatives/stories
- Goal orientation
- Moral messages
- Overcoming a
hurdle
- Opposites
- Tension/
conflict
- The truth/
facts
- Journeys
- Discovery
- The unusual
- Insight into
subject matter
- Education
- Life/death
- Love/hate
- Before and
after (changes)
- Culture/politics
- Real settings
(urban/sheet)
- Aerial shots of
the world
- Black + white
- Reconstructions
- Inter-titles
- A presenter
- Diagrams
- High end CGI
diagrams
- Newspapers
- Close ups of
talking head
- 2 shots of
discussions
- Archival
footage/shooting
on location
(Iconography)
AO2 To analyse
microscopically
A grade Model
now adapt/re-write
1 paragraph of your
A-B grade
Paragrap
h
AS LEVEL
Model
answer
ConventionsThe documentary Amy (Asif Kapadia, 2014) utilises the generic
convention of archive footage to construct a representation of the artist Amy
Winehouse's tragic life story. From the outset of the narrative, Kapadia
cleverly edits together found footage of her journey into stardom. He selects
handheld/home footage of Amy as a child as she confidently and
ostentatiously sings a classic jazz song - this connotes the raw talent this
character has and instantly positions the audience to consider the tragic loss
of a flawed British pop star. Seeing her as a child in a real setting (a her
home) gives a sense of importance to the narrative outcome that the
audience is already aware of - her inevitable death.Other platformsThe
institution, The Guardian, extends the narrative in a way that gives a voice to
the father of Amy Winehouse. In an article by Paul MacInnes (27th June 2015),
the father claims that 'interviews he gave for the film were edited' and
therefore indicates the level at which the director chose to be selective about
the construction of Amy's narrative. His argument certainly extends the
audience's engagement beyond the documentary itself as they may question
(activeaudience)why the director focuses the archive footage to make him
look opportunistic, selfish and manipulative
Compare
using
connectiv
es:
Differences
use:
However,
Whereas,
Similarities
use
Similarly,
In the same
way..
A-B grade
PEALCEA
L
AS LEVEL
POINT Now compare the convention to your next documentary What are the
similarities or differences? You need to use a connective:
Similarly, real settings (convention) are established in Channel 4s One Born
Every Minute.
EVIDENCE (back up your POINT with a code) YOU WILL GET NO AO2
WITHOUT IT
The mid shots (technical codes) of Alice Joness hospital room as the nurse
struggles to find space for the patient bed and Entonox gas unit (episode 2)
connote
ANALYSIS - how does your code connote your chosen convention?
connote the reality of how patients and nurses have to cope with delivering
babies in small and confined spaces.
advantages and
disadvantages of various
platforms
Platforms and Synergy
Being a commercial channel ITV allows mass opportunity for
Synergy - this is between the institution and advertisers.
ITV gives the audiences the advantage of engaging with the
documentary during the ad break. Synergy is utilised during
three 2 minute advert breaks so companies can promote their
products.
Whereas, the BBC (a public service channel) has no
opportunity for commercial adverts, only those that promote
BBC programmes.
The use of synergy allows the documentary to be successful
as it engages the audiences and provides similar products
they may be interested in.
Starter
Why do institutions make
documentaries?
What are their intentions?
How do institutions maintain
documentary audiences?
of the paragraph: The institution that produced the text = narrative conv
ond half of the paragraph: Other institutions that make the text
ertaining even after it has been watched = platforms e.g. print articles from
wspapers, Twitter etc.
Documentary Narrative
Conventions
Model Paragraph
Channel 4 is a highly respected institution in terms of its
documentary output, they aim to to include programmes of an
educational nature (The Channel 4 Remit). A link to the Benefits
Street programme page reveals that: This documentary series
reveals the reality of life on benefits. However, the institution
utilises narrative conventions to entertain audiences. For example,
Series 1, Episode 5 (A Good Neighbour) uses character function
(The hero - Propp) to engage audiences in a Kitchs narrative for
that particular episode. He is constructed as do-gooder as Fungi
states Kitch, hes a F****** diamond (verbal code) . This is
followed by non-verbal codes of him handing out homemade food to
other residents. It is interesting how the institution are shaping the
characteristics of Kitch what about all the other dull events of his
day that represented the real struggle of life on benefits?
Similarly, the right-wing institution The Sun newspaper (widely
known for its coverage of celebrity lifestyles and its star appeal)
provided a much more humorous and light-hearted representation
of the characters from the show as they described it. White Dee
was described as larger than life and a hilarious down-and-out
who deserved her own show. This is a prime example of how an
institution is taking the media text beyond the programme itself to
shape further entertainment (comedy) for audiences.
AO2 To analyse
microscopically
A grade Model
now adapt/re-write
1 paragraph of your
essay
A-B grade
Paragrap
h
AS LEVEL
Compare
using
connectiv
es:
Differences
use:
However,
Whereas,
Similarities
use
Similarly,
In the same
way..
A-B grade
PEALCEA
L
AS LEVEL
EVIDENCE (back up your POINT with a code) YOU WILL GET NO AO2 WITHOUT IT
For example, Series 1, Episode 5 (A Good Neighbour) uses the narrative convention of character
function. Kitch is represented as the hero (Propp) to engage audiences in a Kitchs narrative for that
particular episode. The institution construct him as do-gooder as Fungi states Kitch, hes a F******
diamond (verbal code) . This is followed by non-verbal codes of him handing out homemade food to
other residents.
ANALYSIS - how does your code construct entertainment - by the institution?
Theses codes construct an entertaining narrative for pleasure seeking audiences. It is interesting how
the institution are shaping the characteristics of Kitch what about all the other dull events of his day
that represent the real struggle of life on benefits? Is this of an educational nature?
POINT Now compare the main institution to another institution that was
involved? What are the similarities or differences? You need to use a
connective:
Similarly, the right-wing institution The Sun newspaper (widely known for its coverage of celebrity
lifestyles and its star appeal) provided a much more humorous and light-hearted representation of the
characters from the show as they described it.
EVIDENCE (back up your POINT with a code) YOU WILL GET NO AO2
WITHOUT IT
White Dee was described as larger than life and a hilarious down-and-out who
deserved her own show (verbal code).
Documentary Narrative
Conventions
Compare
using
connectiv
es:
Differences
use:
However,
Whereas,
Similarities
use
Similarly,
In the same
way..
A-B grade
PEALCEA
L
AS LEVEL
ANALYSIS (AO2) - What does your code connote? How does your code create pleasure and
interest for the audience?
The dark and foreboding tone of the Southern Blues music connotes the seriousness of the situation as
the inmates are facing their impending death. Audiences may identify (Katz) with this on a human
level, and may encourage audiences to develop relationships by debating this contentious issue of with
friends and family.
EVIDENCE (back up your POINT with a code) YOU WILL GET NO AO2
WITHOUT IT
One comment states that people should be put the death the same way they killed the
victim. An extreme opinion that was received with some agreement, I agree with you 100%. I bet
there wouldn't be nearly as much killing in the world as there is now. People just aren't
afraid of prison anymore it seems (verbal codes)
ANALYSIS - What does your code connote? How does your code create
pleasure and interest for the audience?
These codes connote a growing interest from audiences. The audience will be pleasured beyond the
documentary itself and are given the opportunity to debate in interesting ways using opinions. The
New Technology
1. How important are new technologies within your
Cross Media area?
For this essay there should be a really heavy focus on the
E Media section. You should be developing more examples
from the list the exam board have provided e.g
E-media suggested texts: websites; blogs/wikis;
podcasts; advertising and promotional materials; radio;
television; music or film downloads; games and emerging
forms. It is advised that at least one from each type of
text should be studied.
2. How effectively and extensively are audiences
able to respond and interact with the cross media
area you have studied?
blogs/wikis/podcasts
What do you know already? How
are they important?
viral talk-ability
the hashtag
convergent links
Narrowcasting
focussing
sharing culture
maximum exposure
Intense competition
important
loyalty institution
profit
A wide-ranging service
strong web presence
catch-up culture
gratification
symbiosis
convenient
consuming
instant
Use all the key words to write paragraphs that include evidence
(AO2), a debate (AO3), your own case study (AO1), and the
linked online platform (AO4)
Goal orientation
Twitter
Binary opposites = conflict (Strauss)
character function (Propp)
audience
remit
Signifies
appeal
institution
characters
Overcoming a hurdles
codes
narrative conventions
positions
generic
participate
non-verbal code
experts
verbal code
Facebook
identify with
pleasures
re-enactments
online platforms
construction
Katz
technical code
goal orientation
archival footage
manipulation
escape from
editing
respond
unique
overcoming a hurdle
talking heads
facts
shaping
The Guardian
Talking heads
success of
AS EXAM QUESTIONS
How do your chosen documentaries use well established conventions
to appeal to audiences? And what are the advantages and
disadvantages to their use of various online platforms?
How are the entertainment values of your chosen documentaries
shaped by the institutions that produce them?
To what extent does your cross media area offer audiences a wide
range of pleasures and interests? (Katz)
Audiences often respond in diverse and unexpected ways. To what
extent is this true of your cross media area? (Hall)
How are the entertainment values of your chosen documentaries
shaped by the institutions that produce them?
What role does synergy play in ensuring your cross media area is
successful?
How important are new technologies within your Cross Media area?
How effectively and extensively are audiences able to respond and
interact (new technologies) with the cross media area you have
studied?
Exam - PART B
Success (A-B grade)
Successful responses challenged the orthodoxy of
the question and queried whether the use of
synergy had actually had much impact at all on
audience reception and response. Many though
found the notion of synergy challenging (despite the
definition offered in the question.) In this case the
sense of synergy working across platforms was
missed, instead a series of isolated (yet related)
products being analysed from different platforms
with no real sense of links between them. Some
responses often became descriptive with no real
sense of why synergy was used by the institutions
concerned.
Better exam responses took an institutional point
Exam - PART B
Less Success (C-D)
Weaker responses instead often used examples which
were more audience than institutions led (e.g. online
forums) and thus failed to fully consider why. The same
was also true of print examples such as film reviews, which
again are out of control of the main situation and not an
example of synergy.
Note what the examiner is saying. Weaker candidates
tend to list ideas and describe. To improve your work
you must focus on analysis. Explore how issues are
tackled but also explore the why.