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AMY HIPPLE

PROFILE

237 Larsdotter Lane Geneva, IL 60134


amy.hipple93@gmail.com
(630) 965 - 5072

MARKETING EXPERIENCE

A dynamic leader with experience in


marketing and communication. My
dedication & commitment to excellence
has allowed me to succeed academically
and professionally. My goal is to join an
organization that values dedication,
hard work and results.

EDUCATION
Illinois State University
Bachelor of Science Degree
Normal, IL May 2016
Major: Integrated Marketing and
Communications
GPA: 3.4/4.0
Study Abroad
Florence, Italy Spring 2015

Dealer e Process
Summer 2015
Digital Marketing Intern
Worked on the Search Engine Marketing Team to help over 300 dealers drive relevant traffic to
their site through paid advertising
Learned how to work with Google Adwords and Bing to help our clients reach the highest
position possible when relevant keywords are searched on search engines
Analyzed data and statistics of clients performance and made recommendations on how to
improve numbers and receive more impressions and clicks from appropriate target markets
Optimized dealers accounts on a weekly basis in order to keep them in top positions on Google
and Yahoo/Bing
Lulu App
October 2013 - December 2013
College Marketing Intern
Selected as an on campus intern for Lulu, one of the fastest growing and most popular apps in
the App Store and Google Play
Responsible for engaging new users on campus through social media outreach and effectively
communicating Lulus key feature
Promoted app through leveraging social media platforms such as Facebook and Twitter
Rod Sickler Salon and Spa
January 2013 - March 2014
Campus Marketing Director
Launched a comprehensive social networking campaign, generating buzz and consistent
awareness of salon specials and events
Developed a targeted network of key contacts and maintained constant communication with
campus representatives and Greek organizations to promote salon events, including the annual
charity Red Hot Winter
Recruited and interviewed representatives, models, and spokespeople for various salon functions

WORK EXPERIENCE
CERTIFICATIONS
Google Adwords Certified
Google Analytics Certified
Bing Ads Accredited Certified

SKILLS
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Marketing Strategy
Writing
Blogging
Social Media Platforms

L E TS C O N N E C T !

in

The Hive U.S


September 2014 - Present
Brand Ambassador
Responsible for engaging students about new products for Jack Daniels and Southern Comfort
Endorsed products for both companies at local places around Illinois State through promotions
and the social media app Snapfish
Naperville Toyota
Summer 2014
Clerical
Learned how to package deals involving customers from three different dealerships
Answered phones and helped customers better understand the service they needed
Organized and categorized the deals in categories that helped the finance managers find the
deals more easily and efficiently so they could assist customers

EXTRACURRICULAR
Sports Marketing Student Association
September 2014 - Present
Contribute and create ideas on how to help other organizations market their events
Philanthropic work and events to raise money for Alzheimers Association
National Society of Collegiate Scholars Normal, IL
November 2012 - Present
Actively contribute in the chapters meetings and guest speakers to gain professional
development opportunities
National Sorority Zeta Tau Alpha
August 2012 - 2015
Recruited and initiated new women into the chapter for the new pledge class

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