Professional Documents
Culture Documents
BloomsburgUniversityWebsite
BloomsburgUniversityofPA
Bloomsburg,PA17815
March4,2016
ProjectManagerJessicaShiptoski
AudienceandUsabilityManagerKaraHartman
DigitalContentManagerMeganVanDoren
TechnicalandTrainingManagerLeahSanson
TableofContents
Introduction
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3
Problem/StatementofNeed
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3
Solutions
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3
Workflow
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4
BloomsburgUniversityWebsite:
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4
DAWN
OfficeOfNewStudentOrientationWebpage
MeettheOwlsWebpage
StudentFAQandParentFAQ
PinterestBoardforOWLs/AdmissionTourGuides
Timeline
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..
5
Cost
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5
Qualifications
.
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5
Conclusion
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.
7
Appendices
7
GanttChart
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Introduction
BloomsburgUniversityisagrowinginstitutionthatisexpandinginbothitsstudentbase
aswellastheprogramsitoffers.Duetotheeverchangingnatureofthisuniversity,itis
verydifficulttokeeppace.Hence,theMarketingandCommunicationsDepartmentat
BloomsburgUniversitycouldbenefitgreatlyfromupdatesmadetotheuniversitys
website.Theopportunitywehavetosubmitaproposalinordertoupgradethe
BloomsburgUniversitywebsiteisveryappreciated.Weareconfidentthatwehavethe
skillsandknowledgeneededinordertocreateeffectiveadditionsandpreciserevisions
totheBloomsburgUniversitywebsite.Withyoursupport,wewillcreateandrevise
certainaspectsofthewebsitebasedontheneedsoftheMarketingand
CommunicationsDepartment.Basedonourpreliminarydiscussion,weidentifiedthe
specificneedsforthewebsite,andwewilladdressthepotentialsolutionsthroughour
involvementinthisproject.Asaresultofourefforts,thewebsitewillbestservethe
needsoftheBloomsburgUniversitycommunity.
AgencyNeeds
TheBloomsburgUniversitywebsiteisinneedofanupdatedorientationwebpagein
ordertogetprospectingstudentsandparentsexcitedaswellasinformedaboutthe
upcomingsummer/fallsemester.Thewebsiteisalsoinneedofanexpandeddigital
presence.Anupdatedwebsiteisvitalrequirementforanysystemofhighereducation
whilevarioussocialmediaplatformsarealsoneededinordertoprovideBloomsburg
Universityscommunitywithameansofconnecting,communicating,andsharing
experiences.
OurSolutions
Inthisdigitalage,asuiteofwebsitesandsocialmediaprofilesarenecessaryfor
educationaladvertisingandcommunicationalpurposes.Efficientwebsitematerialswill
providebothstudentsandparentstheaccurateresourcestheyneedforeducational
purposesaswellasawayforstudentstoconnectandcommunicatewiththe
BloomsburgUniversitycommunity.
Theorientationwebpagewillbetheprimarywebpresencefortheagencyandwill
directlyconnecttoalloftheBloomsburgUniversitypages.Itwillserveasa
comprehensiveinformativeresourcethatincludesmultimediacontentinordertokeep
usersengaged.
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Workflow
Thegoalofawebsuiteistohelpcreateadigitalidentityfortheuniversityinorderto
efficientlyinteractwiththeirtargetedaudience.Also,thiswillhelpBloomsburg
Universitystayupdatedwiththecurrentneedsofstudentsandassistinprovidingthe
bestexperienceforeveryonewithinthecommunity.
BloomsburgUniversityWebsite
OurprocessforeditingtheBloomsburgUniversitywebsitewillbethroughMicrosoft
Worddocuments.Theartifactwillbetransformedintocode,edited,andthenproperly
placedbackinitsoriginalarea.Wewillbeusingthismethodforalloftherequired
projects.
DAWNOfficeWebpage
Wewillrevampthecontentandappearanceinordertomake
thewebpagemoreappealingandaccessibletostudents.
OfficeofNewStudentOrientationWebpage
Wewillanalyzethecurrentinformation
andlayoutdisplayedonthewebpage.Next,wewilldetermineiftheadditionofextra
tabsorrelevantinformationcouldmakethispagemoreuserfriendly.Then,wewill
includevariousmediatothepagewhereverweseefit.Whiledoingthesetasks,wewill
useourpreviousexperiencesofwhenwewerenewstudentsinordertorememberour
audience.Thatway,wecandevelopthebestpossiblelayoutfortheuniversity.
MeettheOWLS
Wewillgathertheexecutiveboardsinformationinordertohelpthem
createtheirveryownwebpage.Indoingthis,theiraudiencewillfeelmoreconnectedto
theOWLSandwillbeabletoknowthemonapersonallevel.
StudentandParentFAQ
Wewillupdatethiswebpagebyincludinghyperlinksand
moreinformativeanswerstothequestionsthatstudentsandparentsmayhave.This
willgivestudentsandparentstheaccesstofindspecificinformationandessentially
increasetheirknowledgeabouttheuniversity.
PinterestBoardforOWLSandAdmissionTourGuides
WewillcreateaPinterestboard
fortheOWLSthatwillshowcasetheirrolesasstudentsandastourguides.Thiswill
helpBloomsburgUniversityexpandtoreachtheirtargetedaudience.Also,thiswill
providetheuniversityscommunitywithbackgroundinformationabouttheirunique
campusrolesandhelppromotetheapproachabilityofourcampus.
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Timeline
IfBloomsburgUniversitysMarketingandCommunicationsDepartmentwouldliketogo
forwardwithourproposedwebsuite,thefollowingareourdatesforcompletion:
Ourteamorganizedtheinformationprovided,andwepreparedtostartthefirsttask
duringtheweekofMarch13th.Wewillcontinuetodevelopandmaintainwebbased
materialsforthenexttwomonths.ABetacopyofallmaterialswillbereadyforusability
testingbyApril1,2016andwillbecompletedbyApril15,2016.Activationofthenew
websuiteiscurrentlyscheduledforApril26,2016uponapprovalbyourcourse
supervisorandclient.
Cost
SinceourteammembersarecurrentBloomsburgUniversitystudents,wehavethe
obstacleofbalancingthisprojectwithotheracademicrequirements.Ourproject
deadline,April26,2016,isalsoalimitation.Despitethechallengesweface,weare
preparedtomeetalldeadlinesagreeduponwithenthusiasm.However,thiswillrequire
administratorstomeetwithusinordertoapproveourdocumentsorinformusabout
necessarychanges.AcceptingthisproposalwillonlycosttheBloomsburgUniversity
CommunicationsandMarketingDepartmenttimeinexchangeforamodernizedand
userfriendlywebsite.
Qualifications
JessicaShiptoski,theProjectManager,iscurrentlyasenioraccountingmajorwitha
minorinprofessionalwritingandaconcentrationinfraudexamination.Sheisan
OrientationWorkshopLeader(OWL),theVicePresidentofAdministrationsforthe
StudentAssociationofFraudExamination(SAFE),andtheTreasurer,forthepasttwo
years,oftheEquestrianTeam(BUET).InWinter2015,sheinternedwiththe
BloomsburgUniversityMarketingandCommunicationsDepartment.Thereshe
practicedrhetoricalstrategiesfromaninternetplatformandgainedvaluableknowledge
oftheimplicationsinvolvedinwritingfortheinternet.Forthisproject,sheoffersher
Orientationobjectivebackground,practicalexperiencesinwritingforawebpage,
timemanagementandcommunicationskills,andloyaltytotheclientandherteam.
Jessicasdiverseskillsetandexperiencesqualifyherasanethicalandreputable
ProjectManager.
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LeahSanson,theTechnicalandTrainingManager,iscurrentlyaseniorEnglishmajor
withaminorinprofessionalwriting.Shehastakenvariouscoursesthathasledtothe
indepthknowledgeofrhetoric,structuresoftheEnglishlanguage,andtheanalysesof
manydifferentworksofliterature.ShecurrentlyworksattheBloomsburgUniversity
WritingCenterasawritingconsultantandisthememberofitsHumanResources
Committee.Thisrequiresbothpeerediting,workingefficiently,andcollaboratingwith
others.Throughoutherexperiences,shehasalsolearnedabouttheimportanceof
technologyandhowtoeffectivelywriteintodaysdigitalworld.Herotherhobbies
includebeingthePresidentoftheNationalHonorsEnglishSociety,SigmaTauDelta.
Thistitleprovidesherwithcriticalexperiencesasaleaderandincludescoordinating
specificprojectsandevents.Leahsknowledgeoftechnicalwritingandrhetoricqualify
herasaneffectiveandproficientTechnicalandTrainingManager.
MeganVanDoren,theDigitalContentManager,iscurrentlyaseniorpsychologymajor
withaminorinprofessionalwriting.Shehastakenvariouscoursesthathasledhertoa
deepunderstandingofrhetoricaldevices,diverseaudiences,technicalwritingstyles,
citationformats(i.e.APA,MLA,Chicago,etc.),researchingmethods,cognitive
processes,andotherpsychologicalaspectsthatcanbenefitherinprofessionaldecision
making.Sheisalsotechnologicallysavvywithknowledgeofvariouscomputer
programmingsandsocialmedia.ShewasaBloomsburgUniversityWritingConsultant
fortwoyears.Asaresult,sheisaveteranatgloballevel(content)andsentencelevel
(e.g.grammatical,punctuation)revising.ShewasalsotheContentManagerforthe
Galt
nTravelAgency,andshehelpedherclientestablishhisbusinessplatform.During
hersparetime,sheisinvolvedinPsiChi(theNationalHonorsPsychologySociety)
alongwithmanyotherclubsandcharityassociations.Fromherexperiences,sheisable
toworkefficientlyinpressuredsituations,workwellwithothers,andestablish
leadershipwhenneeded.
Meganspreviousprofessionalexperiencesanddiverse
knowledgeofwritingstylesqualifyherasanadeptandreliable
DigitalContent
Manager.
KaraNicoleHartman,theAudienceandUsabilityManager,iscurrentlyasenior
environmentalscienceandgeosciencemajorwithaminorinprofessionalwriting.She
tookawidevarietyofcoursesthathelpedhergainknowledgeandexpertiseinthe
scientificfield,aswellas,afirmgraspontechnical/professionalwriting.Asamemberof
theMaps,Plans,Environment,andRocksSociety(MaPERs),Karaacquiredthesocial
interactionandinterpersonalcommunicationskillsthatarestronglyneededforthis
project.Sheisknowledgeableinresearchmethodsanddecisionmaking,andshe
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developedanalyticalskills.Karasoutgoingandapproachablepersonalityqualifyheras
askillfulandfittingAudienceandUsabilityManager.
Conclusion
TheBloomsburgUniversitywebsiteneedsanupgradethatwillprovidestudents,faculty,
andcommunitymemberswithmorerelevantandeasytofindinformation.As
technologyhasbecomeessentialintodaysculture,itisimportantthatouruniversity
websitereflectthetruenatureofthisuniquesystemofhighereducation.Ourwell
educatedandaccomplishedgroupofundergraduatestudentswillprovideaffordable
laborinordertocreateupdatedwebpagesfortheBloomsburgUniversityMarketingand
CommunicationsDepartment.Whentheprojectisfinished,thedepartmentwillhave
bothanefficientwebsiteandaninteractivePinterestplatformthattheirtargeted
audiencewillenjoy.
Appendices
GanttChart
Tasks
Start
Finish
ProjectManager:JessicaShiptoski
DigitalAudienceandUsabilityManager:KaraHartman
DigitalContentManager:MeganVanDoren
DigitalTechnicalandTrainingManager:LeahSanson
InitialInterviewwithClient:Jess
2/9/2016 2/9/2016
CollectandOrganizeInterviewData:Jess
2/10/2016 2/22/2016
GroupMeeting:ALL
2/23/2016 2/29/2016
ProjectProposal/GanttChart:ALL
3/1/2016 3/4/2016
DAWNOfficeWebpage:Megan
3/15/2016 3/29/2016
OfficeofNewStudentOrientation:Kara
3/15/2016 3/29/2016
MeettheOWLSWebpage:Jess
3/15/2016 3/29/2016
OrientationOfficeWebAppearance:Leah
3/15/2016 3/29/2016
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StudentFAQ/ParentFAQ:Megan
3/15/2016 3/29/2016
PinterestBoardforOWLs/AdmissionTourGuides:Leah
3/15/2016 3/29/2016
ProgressReport:Jess
3/29/2016 3/29/2016
Website/PinterestBetaUsabilityTestingandDocumentation:
4/15/2016
Kara
4/1/2016
SecondEditing:Jess
4/16/2016 4/19/2016
SecondEditing:Kara
4/16/2016 4/19/2016
SecondEditing:Megan
4/16/2016 4/19/2016
SecondEditing:Leah
4/16/2016 4/19/2016
GroupMeeting:ALL
4/19/2016 4/19/2016
FinalEditing:ALL
4/19/2016 4/26/2016
CreateFinalPresentation:ALL
4/19/2016 4/26/2016
FinalClientPresentation
4/26/2016 4/26/2016
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