Professional Documents
Culture Documents
Executive summary
MIB
EXECUTIVE SUMMARY
INDEX
I.- INTRODUCTION
In order to leave our finger, print in this vast Universe & contribute to the betterment of mankind, and being a multicultural group this made us aspire to achieve our single belief to deliver the best service to our clients and leave
them with the utmost satisfaction.
This is our core driving force and our passion that allowed us to develop and follow our project:
1- We identified the need for such service provider due to what we and many of our friends have faced.
2- Having identified several business opportunities with landlords and students.
3- 3-Having the easy access to the online world, this allowed us to establish our business virtually without the
constraint and limitations of a physical existence.
Our Clients are:
We are:
Photo
Name
FLVIA BORELLA
PEREIRA DE GODOY
Country
Mexico
Iraq
Brazil/Italy
4. Would you have preferred an agent for students, especially for you?
5. How much did you pay if you have USED and AGENT?
7. Would you prefer using an agent to help you get the information and do the work?
8. Would you prefer having the Agent part or cooperate with EAE?
B LANDLORDS SURVEY
20
15
20
15
16
10
Landlords
10
2 rooms
Landlords
0
4 rooms
17
1 rooms
YES
NO
10
8
10
6
Landlords
working with
agencies
4
2
0
0-40%
41-80%
12
9
Landlords
5
2
0
100-200 200-300 301-400 401-500
0
81-100%
15
10
Landlords
ineterested
8
6
Landlords
4
2
YES
NO
2
0
0-40%
41-80%
81-100%
SOURCE
ANALYSIS
Spain is now the target for innovators; Spain R&D expenses reached
about 5% of the GDP in 2015
VII.-COMPETITIVE ANALYSIS
In the house renting industry, we identify 7 mayor competitors for Fast Flat. In the previous chart, we selected 7
success factor in order to analyze the degree of competition and to identify the competitive advantages of each one
of them. The strongest competitors of Fast Flat are Alumni.net and Student Solutions. As well can appreciate from
the chart, both have 6 out of 7 Critical Success Factors. Fast Flat is the only one that covers 7 out 7. Of all the
competitors, they are the only ones that are student focused and offer secondary services to the students similar to
the services that Fast Flats is offering. On the other hand, we identify that one of the weaknesses of the competitors
is the Multilanguage support, secondary services and they are not student focused.
VIII.-TARGET MARKET
INITIAL TARGET MARKET
In this case, we have two target markets because we are an intermediary agency so we need to address both. the
Landlords, to offer our service agency in order to offer their flats, and students is our main target who is going to
receive our housing service. Both are extremely important for us, because although the landlords are secondary if
we do not have them cannot offer the service to students.
1. Students seek information through our website or social networks available. Adds there we floors available
information on each one: square meters, number of bedrooms, amenities, location, close public transport,
supermarkets, among others. We will also be showing monthly prices plus the agency fee along with photos
of the floor.
2. Fast Flat receives the request of students through the Internet page and their social networks.
3. Fast Flat initiates a search through its database to provide students with more than one option according to
their preference.
4. Fast Flat communicates with students electronically or phone to offer the options available and help them
make the best decision according to your preferences and budget.
5. If the student approves a flat, a MATCH is generated! that means it has found the right floor for the student.
6. Customer Profitability: at this stage the point of use to flats is fast from both the student and the landlord. In
another section of the FMP is explained the percentages who will be charging at this stage of the process and
the promotions we have for the first year or have more than one floor advertised with us.
7. Primary service: this is where the primary service which is to get the student a place to stay in Madrid that
meets your preferences given. Within the service offer advice on how the contract with both parties and
consulting in the following steps as the payment of both the landlord.
8. Secondary services: The services we are offering after signing the contract between students and landlords
are for students and call them secondary as they are requested additional once the primary. These services are
used to support international students to complete their paperwork in Madrid in various languages and
consultation on how to make them. Fast Flat also to help us secondary services as a differentiation and to have
a competitive advantage with agencies that offer the same primary service and do not focus on students. Below
secondary services we offer: Provide information and advice: NIE, Student visas, census work papers, Bank
accounts in Madrid, Metro card, Wi-Fi service and telephone procedures.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Providing competitive prices for the students lower than the actual market prices.
Secondary Services will be free of charge.
Multi-Language support up to 7 languages.
Student community (blog)
All our apartments advertised are 100% reliable, free of fraud.
We have a 24-48 hrs. response
Special prices for referral
Legal support for both in signing the contract
Loyalty program prices for Landlords
These models show flat Fast strategy to capture and retain our two target markets. As shown in the following charts
use promotions on the website, communities for students so they can share information about Madrid and their
experiences in Madrid, 50% agency commission, discounts loyalty programs and reinforce word of mouth both so
that we recommend in order to grow in our market.
STUDENTS MODEL
LANDLORDS MODEL
Website
Promotion
Secondary
services free of
charge
Legal Support
Website
Promotion
Legal support
Loyalty
Benefits
Student
community
10% off by
referral for
friends
Word of Mouth
/ Referral
Capturing
Landlords
Re-Accuraence
Capturing
students
50% Agency
Fees
50% Agency
fees
10% off by
refering
Word of Mouth
10
Procedure
Certification
Bank account
(DUE) and notary
Registry of incorporation
Municipal tax
Commencement Notification (declaracin responsable)
Delegation notification
TOTAL
Costs
EUR 16.25
No charge
No charge
EUR 727
EUR 414
Included in 5
No charge
EU 1157,25
5 Year Forecast
600
80,000.00
500
60,000.00
400
40,000.00
300
20,000.00
-
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
200
100
0
2016
Sales
COGS
2017
2018
Gross margin
2019
2020
Gross Income
Total expenses
11
15.00%
PV=
IRR=
NPV=
159
153%
129
PV=
IRR=
NPV=
175
165%
145
PV=
IRR=
NPV=
143
140%
113
15.00%
15.00%
Break Even
Initial Cost
23,3340.00
Income
22,957.47
5.00
Fast Flat will support the students and the landlords with a contract.
Consulting in signing the contract.
Fast Flat will be present at the contract signing with aCopy of the contract as a receipt.
The only contract we will have - with the employees (future).
12
XVII.- CONCLUSIONS
Forecasted Clients
100
50
0
2016
2017
2018
Student
2019
2020
Landlord
13