Analysis of Effect of Product Quality, Product Design

and Distribution Channel Toward Purchase Decision of Soy Milk

with Suked Sahe Brand in Mr. Muda Indonesia
Iam the Indonesia students who are studying in Rajamangala University of Technology
Tanyaburi Thailand. This quesionnaire is part of thesis research used as requirement to
graduate in bachelor degree level. Our thesiss tittle is the analysis of effect of product

quality, product design and distribution channel toward purchase decision of soy milk
with suked sahe brand in mr. muda indonesia. Therefore, we ask you to answer the
following questions with your opinion and experience.
Part 1. Respondent Profile
Please fiil your identity with putting check mark ( ) in the answer you think is correct.

1. Gender

2. Age

Male
< 20 years old
30 - 39 years old

3. Occupation

20 29 years old
> 40 years old

Student

Entrepreneur

Government employee

Private employee

Others, it is..............

4. Income/month :

Female

< Rp. 1.500.000

Rp. 1.500.000 2.000.000
Rp. 2.000.000 3.000.000
> Rp. 3.000.000

Part 2. Quesionnaire
Please answer by putting check mark ( ) in the answer you think is correct. Please answer
honestly and truthfully. The evaluation criteria is as follows :
SA
A
N
D
SD

= Strongly Agree
= Agree
= Neutral
= Disagree
= Strongly Disagree
Product Quality (X1)

No
.
1
2

Statement
As consumers in every purchase Suked Sahe very
concerned about the product life, product taste and
product benefit
The company should sell cold and warm Suked Sahe

Consumers want Suked Sahe have more flavors

Consumers feel disappointed if durability of Suked

Sahe only last for 1 day
Product Design (X2)

Suked Sahe packaging is good and satisfy enough

Consumers want Suked Sahe thick, aromatic and savory

The benefit information in Suked Sahe brochure need to

be added

Product durability must be loaded in the packaging

Distribution Channel (X3)

1
2
3
4

Consumers like direct distribution channel

Delivery order service of Suked Sahe is quick and
satisfy service
Suked Sahe management should increase the number of
distribution channel
Suked Sahe should be sold in the morning and
afternoon
Purchase Decision (Y)

Suked Sahe is needed

I try to compare other products in the market

The consumers decision to buy Suked Sahe due to

product quality, product design and distribution channel

SA

SD

Suked Sahe is satisfactory

Thank you very much for filling the quesionnaire, i will use this data to evaluate the problem
happen in Mr. Muda Indonesia. And the information will be kept confidential to this study
only.
Our contact person :
a. Phone number : 085 731 480 984
b. Email
: harissetyawan01@gmail.com