You are on page 1of 46

THE MAGNITO STORY

WE ARE A FULL SERVICE


DIGITAL AGENCY

WITH A MAGICAL TEAM

WHO ARE PASSIONATE ABOUT


DIGITAL MARKETING

The Magnito Story

Click below to watch the Magnito Story


https://www.youtube.com/watch?v=FqMVqB3ajkI
www.magnitodigital.com

We work across all digital channels

Social

Mobile

Display

Search

www.magnitodigital.com

Our USP
Being a dedicated digital agency,
Magnito is a one stop shop,
offering the A-Z of digital services

Magnito is self reliant and has its own team


for 360 digital services
Magnito has an extensive digital marketing portfolio to
backup up all the services it offers and a proven track
record of working successfully with top tier local &
multinational clients
www.magnitodigital.com

Accolades & Recognitions


Our teams previous applications have been recognized by a panel of social media
platforms, investors, and industry experts as superior applications with significant potential
for growth. The confidence of these constituents in our business model and promise is an
indicator of our aptitude for continued success.
Our application Twenty20 Cricket was selected as a
finalist in the 2008 fb Fund grant competition by a
consortium comprised of experts from Facebook,
Accel Partners, and the Founders Fund. This
application was also showcased at the F8
Conference in August 2008 as well as the fbFund
Demo day in December 2008.

Both Street Football and Casino Empire were


selected as finalists in the 2009 Bebo B.E.S.T.
Developer Challenge. These applications was
showcased in the inaugural Bebo B.E.S.T. Awards
Ceremony & Developer Challenge in February
2009.

KEY STATISTICS
190,000,000 page views (6/2008 12/2008)
1 million+ users
30 page views/average user;
15 minutes/average user
Viral Growth
www.magnitodigital.com

Only agency in Bangladesh with own


proprietary social media dashboard for
clients use
Track facebook campaign details
with in depth analysis & report
Schedule all posts along with online
approval scope
Social media listening. What is it
people are saying about my brand?
www.magnitodigital.com

As most offline agencies have a digital wing,


our digital agency has an offline wing.

Magnito Motion offers the following services :

online & offline campaign integration


extending online campaign to on ground activation
live webcast & blogging from events/activations
social media feeds at event
developing case study videos of activations
augmented reality activation

www.magnitodigital.com

OUR CAPABILITY
& EXPERIENCE
DEVELOPMENT

user experience
web development
social app development
mobile app development
game development
augmented reality

online & offline integration


on ground activation
live webcast & blogging
augmented reality activation

CONTENT

digital strategy
ideation & planning
social media presence
social media management

search marketing
display ad buying
social ad buying
sponsored blogs

COMMUNITY

blogging
social influencer aggregation
social brand ambassadors
community engagement
community events

across
small
& large
screen

creatives
rich media
photography
video production
animation

ANALYTICS

MEDIA BUYING

SOCIAL IN MOTION

STRATEGY &
CAMPAIGN

own analytics dashboard


google analytics
facebook analytics
campaign url tracking
analyzing & reporting

WE HAVE CASE STUDIES


TO BACKUP ALL OF
OUR CAPABILITIES

Some of our digital marketing clients

www.magnitodigital.com

Communities we support

www.magnitodigital.com

Our success stories

#casestudies
www.magnitodigital.com

Digital Campaign Bangladeshs biggest World Cup Campaign


AUGMENTED REALITY ZONE

SOCIAL MEDIA
4 MILLION REACHED
15% FAN INCREASE

VIRAL PROMO
1 MILLION REACHED
2000 TIMES SHARED

FOOTBALL MOBILE APP


BANGLADESHS FIRST
4.7 RATING IN PLAYSTORE

FREE STYLING ZONE

FOOTBALL CARNIVAL
700 PEOPLE ATTENDED
30+ PRESS STORIES

FOOTBALL STUDIO
PRE MATCH ANALYSIS SHOW

12 WEBISODES

MATCH SCREENING
64 MATCHES
1000+ PEOPLE ATTENDED

WATCH THE AMAZING VIRAL PROMO!


https://www.youtube.com/watch?v=CNCEpE1pi6s
WATCH AN EPISODE OF FOOTBALL STUDIO!
CONCERT BY NEMESIS

FOOTBALL STUDIO WEBISODE

WORLD CUP MATCH SCREENING

https://www.facebook.com/photo.php?v=748183975225563&
set=vb.250144108362888&type=3&theater

Digital Campaign
YES! WE DID BANGLADESHS FIRST
SELFIE CONTEST IN FEBRUARY
2014.
IT WAS THE FIRST OF ITS KIND!

THE CAMPAIGN WAS A MAJOR


SUCCESS, ENGAGING
54% FANS AND REACHING
OVER 3 MILLION PEOPLE!
WATCH THE AWESOME CASE STUDY VIDEO OF THE PONDS CAMPAIGN!

https://www.youtube.com/watch?v=y0dyrbgJbqM

Digital Campaign
REBRANDED a2i THROUGH A SOCIAL
MEDIA CAMPAIGN. IT WAS THE FIRST TIME
THE GOVERNMENT OF BANGLADESH DID A
SOCIAL MEDIA CAMPAIGN AS SUCH

THE CAMPAIGN WAS A HUGE


SUCCESS IN ENHANCING
THE BRAND IMAGE OF a2i
& INCREASING FANS BY 900%
WATCH THE AWESOME CAMPAIGN PROMO!
https://www.youtube.com/watch?v=6VoTb-9rTXY

Digital Strategy
CONCEPTUALIZED&
PRODUCED 10 VIDEO
CONTENTS & 1 GAME
IN 30 DAYS FOR
BANGLALINK MELA

RE-THINKING & DEVELOPING THE CONTENTS OF


BANGLALINK MELA FOR A MORE UBAN CENTRIC YOUTH TG

CONCEPTUALIZING
A FICTIONAL
CHARACTER TO
DEVELOP A VIRAL
WEBSIODE SERIES

INCREASED FAN BASE


OF BANGLALINK MELA
BY 18%+ IN 30 DAYS

Brands we have built with digital


We believe that our ultimate success is when we take a small brand to the next level

STRATEGIZED & USED SOCIAL MEDIA AS


SOLE MARKETING TOOL TO BUILD THE
BRAND & CAPTURE THE MARKET SHARE
WITHIN THE DRINKS & DESSERTS SECTOR
WATCH THE CLIENT TESTIMONIAL FROM THE OWNER OF TASTEBUD

https://www.youtube.com/watch?v=9Z3mkKbtfQk

Brands we have built with digital


We believe that our ultimate success is when we take a small brand to the next level

STRATEGIZED & USED SOCIAL MEDIA AS


SOLE MARKETING TOOL TO BUILD THE
BRAND & BE ONE OF THE MARKET LEADERS
WITHIN THE BURGER SECTOR
WATCH THE VIDEO REVIEW BLOG THAT WE EXECUTED

https://www.youtube.com/watch?v=gkGWmIs1juA

Over 30 social media pages managed from diverse sectors

Creatives
Brands & agencies say that they like the finesse in our creatives

Creatives : The Power of Content


Content is definitely the King

ON 2ND OF APRIL, DURING THE T20 WORLD


CUP, WE SHARED A PICTURE OF EX
CRICKETER SHAUN POLLOCK MAKING AN
EFFORT TO HELP THE DHAKA TRAFFIC IN THE
PAGE OF BANGLADESH TOURISM BOARD!
OUR POST WENT VIRAL ORGANICALLY.

17,000+ LIKES
1000+ SHARES
THE POST WAS THEN COVERED IN
PROTHOM ALO, THE BIGGEST
NATIONAL DAILY ON 4TH OF APRIL!

Creatives
We apply our creative competency into conceptualizing great video contents
CONCEPTUALIZED A FICTIONAL CHARACTER DETECTIVE
RANA WHO APPEARS IN 3 HIGH SUSPENSE 2 MIN
INTERACTIVE WEBISODES, ENDING WITH A WHAT HAPPENS
NEXT QUESTION! FOLLOWING FAN ENGAGEMENT, THE FULL
VIDEO IS POSTED, WHERE BANGLALINKS 3G PRODUCT
COMES IN TO COMPLETE THE STORY

THESE INTERACTIVE WEBISODES ARE


THE FIRST OF ITS KIND IN BANGLADESH
AND HAS CREATED A LOT OF TRACTION
IN SOCIAL MEDIA
WATCH THE 1st EPISODE

https://www.facebook.com/photo.php?v=757487004295260&s
et=vb.250144108362888&type=2&theater

Video Production
WE HAVE OUR OWN EDITING PANEL &
TEAM FOR ANIMATIONS, VIRAL VIDEOS &
DIGITAL MEDIA COMMERCIALS (DMC). TO
US, DMCs ARE TVCs WITH THE VIRAL
FACTOR!

IN 1 YEAR, WE HAVE PRODUCED


52 VIDEO CONTENTS CONSISTING OF
ANIMATIONS, VIRAL VIDEOS,
WEBISODES & DIGITAL MEDIA
COMMERCIALS
VISIT OUR YOUTUBE CHANNEL TO SEE SOME OF THEM!
https://www.youtube.com/watch?v=6VoTb-9rTXY

Video Production
ON THE MOTHERS DAY 2014, WE PRODUCED
A VIDEO TO SAY THANK YOU TO
ALL OUR MOTHERS!

THE VIDEO WENT VIRAL AND WAS


SHARED BY OVER 1000 PEOPLE
IN 1 DAY

CLICK TO SEE THE MOTHERS DAY VIDEO


https://www.youtube.com/watch?v=xTHQFFHxy7s

Case Study Videos


CLIENT

CLIENT

CLIENT

CLIENT

AT THE END OF OUR DIGITAL


CAMPAIGNS, WE MAKE
CAMPAIGN CASE STUDY VIDEOS
FOR OUR CLIENTS
VISIT OUR YOUTUBE CHANNEL TO SEE SOME OF THEM!
https://www.youtube.com/watch?v=6VoTb-9rTXY

User Interface (UI) Development : Mobile App

WE HAVE DEVELOPED MOBILE APP USER


INTERFACE (UI) OF REPUTED BRANDS

WE HAVE OUR OWN COMPETENT


UI TEAM WHO DESIGNS THE
USER INTERFACE OF
ALL OUR DEVELOPMENT WORK

User Interface (UI) Development : Mobile Site

WE HAVE DEVELOPED MOBILE SITE USER


INTERFACE (UI) OF REPUTED BRANDS

WE HAVE OUR OWN COMPETENT


UI TEAM WHO DESIGNS THE
USER INTERFACE OF
ALL OUR DEVELOPMENT WORK

Website Development

WE HAVE DESIGNED & DEVELOPED


WEBSITES OF REPUTED BRANDS

WE HAVE OUR OWN FRONT END


& BACK END DEVELOPERS WHO
SPECIALIZE IN DEVELOPING
WEBSITES & SOCIAL MEDIA APPS

Facebook App Development

WE REGULARLY DESIGN &


DEVELOP FACEBOOK APPS
FOR REUPTED CLIENTS

WE HAVE OUR OWN FRONT END


& BACK END DEVELOPERS WHO
SPECIALIZE IN DEVELOPING
WEBSITES & SOCIAL MEDIA APPS

Mobile App Development

4.7 RATING OUT


OF 5 IN THE
ANDROID
PLAYSTORE
WE HAVE THE CAPABILITY AND
EXPERIENCE OF DEVELOPING
MOBILE APPLICATIONS

Augmented Reality
VIVEK SOOD, CEO OF
GRAMEENPHONE POSING
WITH AN AUGMENTED BILL
GATES

AUGMENTED REALITY ACTIVATION


@ THE DIGITAL WORLD 2014
320,000 VISITORS
5000+ AUGMENTED PICTURES UPLOADED
10+ MEDIA REPORTS

CEO OF MAGNITO DIGITAL SHOWING


THE AUGMENTED REALITY APP TO THE
PRIME MINISTER OF BANGLADESH

Facebook Media Buying

MONTHLY FACEBOOK MEDIA BUYING


CLIENTS : 20+
MONTHLY IMPRESSIONS : 16.6 MILLION
MONTHLY CLICKS : 483,029

Digital Media Buying

WE WERE RESPONSIBLE FOR THE DIGITAL MEDIA


PLANNING & BUYING FOR LAUNCHING THE
AMERICAN EXPRESS PLATINUM CARD IN
BANGLADESH
WE SPREAD OUR PRESENCE ACROSS GOOGLE
KEYWORD & DISPLAY NETWORK FOR BOTH LARGE &
SMALL SCREEN

5 MILLION IMPRESSIONS SERVED


10,000+ CLICKS
300+ PLATINUM CARD LEADS

Digital Media Buying


WE WERE RESPONSIBLE FOR THE MEDIA PLANNING &
BUYING FOR THE DIGITAL WORLD 2014. IT WAS ONE OF
THE HIGHEST VOLUME OF DIGITAL MEDIA EVER
PURCHASED FOR ANY EVENT IN BANGLADESH.

WE SPREAD OUR PRESENCE ACROSS GOOGLE KEYWORD


& DISPLAY NETWORK, FACEBOOK, ADMOB, LOCAL BLOGS
AND THE G&R ADNETWORK FOR LARGE & SMALL
SCREEN

200+ CREATIVES DEVELOPED


30 MILLION IMPRESSIONS SERVED
5 MILLION PEOPLE REACHED
75,000 CLICKS TO EVENT PAGE
10,000+ REGISTRATIONS

Digital Media Buying

WE WERE RESPONSIBLE FOR THE DIGITAL MEDIA


PLANNING & BUYING FOR AN EID CAMPAIGN FOR
BKASH, THE WORLDS LARGEST MOBILE MONEY
COMPANY.
WE SPREAD OUR PRESENCE ACROSS GOOGLE
KEYWORD & DISPLAY NETWORK FOR BOTH LARGE &
SMALL SCREEN

2 MILLION IMPRESSIONS SERVED


5,000+ CLICKS TO THE LANDING PAGE

Analytics & Reporting

OUR EXPERT MEDIA ANALYSTS ARE IN CHARGE OF


GENERATING COMPREHENSIVE WEEKLY CAMPAIGN
REPORTS AND CONVERTING THOSE NUMBERS FOR
CLIENTS IN THE LANGUAGE OF THEIR BUSINESSES

WE HAVE ALSO DEVELOPED MAGNITO


RADAR, WHICH IS BANGLADESHS 1ST
SOCIAL MEDIA DASHBOARD

Online to on-ground campaign integration


WE LAUNCHED A VALENTINES DIGITAL CAMPAIGN FOR
BANGLADESHS BIGGEST E-COMMERCE COMPANY,
LOVE IN THE AIR. PEOPLE PARTCIPATED BY
PURCHASING A VALENTINES PRODUCT FROM THE
WEBSITE AND LEAVING A MESSAGE FOR THEIR LOVED
ONE.
THE WINNER WON A CHANCE TO TAKE HIS VALENTINE
FOR A HELICOPTER RIDE ON VALENTINES DAY. WE
WERE ALSO IN CHARGE OF ORGANIZING THE EVENT.

1 MILLION CAMPAIGN REACH


130% SALES INCREASE
15+ MEDIA REPORTS
EVENT COVERED LIVE ON TV
WATCH THE AWESOME CASE STUDY VIDEO OF THE AKHONI CAMPAIGN!

https://www.youtube.com/watch?v=lHORj84HbQo

Online to on-ground campaign integration


IN SEARCH OF THE LIVON STYLE ICON, WE
VISITED OVER 10 UNIVERSITIES, WHERE
PARTCIPANTS UPLOADED THEIR PICTURE AT
THE ACTIVATION VIA THE FACEBOOK
CAMPAIGN APPLICATION. THEY THEN SHARED
AND RECEIVED THEIR VOTES ONLINE

1500+ WOMEN PARTCIPATED


1.5 MILLION CAMPAIGN REACH
400%+ FAN INCREASE

Online to on-ground campaign integration


AS PART OF THE FOOTBALL WORLD CUP DIGITAL
CAMPAIGN, WE KICKED OFF THE CAMPAIGN WITH
A FOOTBALL CARNIVAL CALLED THE FOOTBALL
FIESTA! WE HAD THE FOLLOWING AT THE EVENT :
PLAY ZONE, AUGMENTED REALITY ZONE,
RESIDENT DJ, STREET MAGICIAN, CONCERT,
STALLS, FOOD, MATCH SCREENING, LIVE
WEBCAST, LIVE BLOGGING IN BANGLALINK MELA

700+ PEOPLE ATTENDED


20+ MEDIA REPORTS
2 MILLION REACH THROUGH
FACEBOOK
WATCH THE VIDEO OF THE COOLEST EVENT IN TOWN!

https://www.youtube.com/watch?v=2WTUfbwPFjA

Community Campaign
GOOGLE BUSINESS GROUP IN PARTNERSHIP WITH
THE GOOGLE MAP MAKERS OF BANGLADESH GOT
TOGETHER WITH 20 MAPPERS WITH THE MISSION
TO MAP EVERY SINGLE BUSINESS ON BANANI
ROAD 11. WE SUPPORTED THE EVENT AND
PRODUCED THE CASE STUDY VIDEO FOR GOOGLE

250 LOCATIONS IN BANANI


ROAD 11 MAPPED IN 3 HOURS
3 MEDIA REPORTS
WATCH THE CASE STUDY VIDEO OF THE MAPPING PROJECT

https://www.youtube.com/watch?v=mrIkfK_Gc3Q

OUR COMPANY & WORK HAS


BEEN COVERED IN THE MEDIA
OVER 20 TIMES IN 1 YEAR
SEE THE MEDIA REPORTS ON US BY CLICKING BELOW

http://www.magnitodigital.com/press_room.html

Magnito Digital featured in International Media

NHK World Report on Asia this Week

https://www.youtube.com/watch?v=37WRKBQi8So

What
will
you
win?
Industry Insights

Effective
targeting

Lead
generation

Reach
at scale

Customer
conversion

Achieving top of
mind awareness

Brand
engagement

Revenue
generation

www.magnitodigital.com

Industry Insights

Lets
discuss
19th Floor, FR Tower
32 Kamal Ataturk Avenue
Banani C/A, Dhaka 1213
Bangladesh

www.magnitodigital.com

www.magnitodigital.com

You might also like