Illinois Digital Government Summit

Blue Asterisk

Cloud Computing
IBM PowerPoint
Thirumal Nellutla, Senior ITtemplate
Architect
John Teoh, Senior Technical Staff Member

September 15, 2008 © 2008 IBM Corporation

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What is Cloud Computing?

A style of computing where massively scalable IT-enabled
capabilities are provided "as a service" over the network

Acquisition Model “I only care about results, not how

Service based IT capabilities are implemented”

Business Model "I want to pay for what I use,

Usage based like a utility"

Access Model "I can access services from

Internet, Intranet anywhere, from any device"

Technical Model “I can scale up or down capacity,

Dynamic, flexible as needed"

mark.cleverley@us.ibm.com, thiru@us.ibm.com, jteoh1@us.ibm.com

 Cloud Computing Characteristics R

Consumer Perspective

Single Point of Self service with rich user experience

Access
Virtualization Increased system utilizations

Automation Automated service request and fulfillment

Agility Rapid service provisioning

Flexibility Massive scaling of IT services as needed

Usage Utility based usage metrics

Accounting
Service Modular services managed across
Management infra/platform/application/business stacks.

Security Shared services delivered across trusted domains

Cost Efficiency Reduced CapEx with minimal to no asset ownership

mark.cleverley@us.ibm.com, thiru@us.ibm.com, jteoh1@us.ibm.com

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Cloud Computing is an Evolution in IT

2008
2000
Cloud Computing
1990
Software as a Service
1980 • Next-Generation
Utility Computing • Network-based Internet computing
Grid Computing
• Offering computing subscriptions to
• Solving large applications • Next-Generation
resources as a
problems with Data Centers
metered service
parallel computing • Gained momentum
• Introduced in late in 2001
• Made mainstream by 1990s
Globus Alliance
Forces Driving Cloud Computing R

Data-Intensive Datacenter
Applications: Pressures:
• Explosion of Growing
applications and operational
user-generated complexity and cost
content: from infrastructure
• Exabyte in 2006 and application
• Zettabyte in 2010 sprawls Increased network
capacity and availability

Innovation and
Collaboration Rising Energy Cost & Shared Services Across
Green compliance Lines of Business
Cloud Computing Can Foster Innovation R

Leverage Cloud’s powerful combination of Web 2.0 collaboration

platform and dynamic, secure computing environment to drive
business transformations.

Expand sources of
innovation with a network of
partners, customers,
researchers, and academia
Innovation Factory
Speed time to market for new
services by exploiting
collaboration technology
Virtualized Cloud
Incubation
Environment
Lower barriers to IT
by leveraging Cloud to
provide incubation
environment for new
prototypes
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Partnership
promotes
innovation
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Vietnam Ministry of Science and Technology

leverages cloud to run its innovation program

VISTA Innovation Portal VIP pilot hosted on IBM’s

(VIP) Blue Cloud computing
infrastructure at Almaden

Students

Teachers
VIP, powered by IBM Innovation
Blogs Wikis Forums
Factory, provides a platform to
Profiles Social Tagging foster collaborative innovation
among major universities and
Information Discovery
research institutes.
Researchers
IBM Innovation Factory
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Dynamic Enterprise Data Center

Hosting Software Development
Wuxi Cloud Computing Center Dynamic
Monitoring
• Dynamic Enterprise Data Center built by IBM Scheduling
for municipal government of Wuxi, China
• Eleven parks to be created across China for Cloud Services
software development
Securely isolated development
• Accelerates transformation to a service-led and test environments
economy
Company Company Company
A B C
Benefits
• Fast deployment of Rational software Workloads
development environments
• Up to 200K software developers, 100
Virtual
companies Virtual
Virtual
Application
Application
Application
Server
• Cost efficient shared infrastructure Server
Server;

Technology Deployed Virtualization

• Enabled by IBM technology and service
• Managed with Tivoli systems management
products
• Hardware: IBM system p, x and Bladecenter
• Software: Rational dev/test tool suite, Physical Hardware
Websphere Application Server, DB2
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IBM and IDA Announced First Cloud Computing Center in Europe

DUBLIN, IRELAND and ARMONK, N.Y,

March 19, 2008 – Today IBM (NYSE: IBM)
and the Industrial Development Agency of
Ireland (IDA Ireland) announced the
establishment of Europe’s first Cloud
Computing Center.
“IBM's European hub for Cloud Computing highlights
Ireland’s role as an important contributor to IBM's
global research, development and innovation strategy.”
– Micheál Martin TD, Minister for Enterprise, Trade and
Employment

Center Offerings

On-site cloud computing infrastructure “This new facility and the cloud computing model, the
based on a Dynamic Enterprise Data
wealth of talent at IBM's software lab in Ireland will be
Center
accessible to not only the rest of Europe, but Africa

Deep skills and resources and the Middle East as well.”

Workshops on next generation workloads – Steve Mills, Senior Vice President and Group
Executive, IBM Software Group

Rapid deployment of proofs of concept
and pilots

mark.cleverley@us.ibm.com, thiru@us.ibm.com, jteoh1@us.ibm.com

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Technology Incubation Cloud for IBM Employees

70 active incubations
10 new products
Technology Roadmap to Cloud R

Windows Servers
Windows Server
Virtual Servers,
Storage, Networks
Firewalls
Unix Servers Routers
Unix Server Networks
Switches Pools of Virtualized Resources

Management
Servers
Linux Linux Server
Storage Service
Storage
Servers Networks
Storage

Complex
Physical
Infrastructure Virtualization Cloud
Consolidation
Sprawl
• Consolidate IT assets • Virtualize infrastructure • Service oriented
& datacenters - increased system architecture
• IT assets & utilization infrastructure
datacenters kept
growing • Standardize and
centralize management • Unify virtual & physical • Rapid provisioning of
mgmt IT resources,
• Desperate system massive scaling
tools • Streamline processes
with ITIL best • Promote resource
practices sharing across • Dynamic service
• Inconsistent organization mgmt
processes
• Energy saving - Phase
out inefficient HW • Energy saving – • Energy saving via
• Soaring IT & energy maximize effective use auto workload
costs distribution
mark.cleverley@us.ibm.com, thiru@us.ibm.com, jteoh1@us.ibm.com
A Cloud Framework
R

Service Consumers

Business Process-as-a-Service
Service Management
Cloud Ecosystem

Application/Software-as-a-Service

Platform-as-a-Service

Infrastructure-as-a-Service
IBM Blue Cloud R

Delivers a massively scalable and flexible platform for hosting

existing and emerging data-intensive workloads.

Apache

Virtual Virtual Virtual Virtual

Machine Machine Machine Machine

Virtualization Manager

Service Manager

• Virtualization: Manages all workloads run on

virtual machines
Provisioning Bare Metal
Monitoring • Service Manager: Service catalog,
and Virtual Machines
provisioning, service availability, security,
service lifecycle management
IBM
DB2 Provisioning WebSphere • Provisioning: dispense preloaded virtual
Monitoring v.6 Manager v.5.1 Application Server machines in minutes
• Monitoring: ensure systems that go down
Provisioning Management Stack are recycled quickly
• Based on open standards, open source and
IBM software, systems technology &
mark.cleverley@us.ibm.com, thiru@us.ibm.com, jteoh1@us.ibm.com
services
 Cloud Delivery Models R

Enterprise Internal Cloud – Security sensitive Cloud services delivered behind the firewall.
Public Cloud – General Cloud Services delivered over the Internet
Hybrid Cloud – Combination of internal and external cloud services.

Clients and Customers

Innovative Business Models

Core Products Innovative Products Innovative Services

Service Integration Service Integration Service Integration

Enterprise IT Enterprise Public

Cloud Clouds

• Traditional data • Greenfield enterprise • Clouds providing general

centers evolving to clouds for innovative consumer / business
improve efficiency solutions behind the services outside the
firewall firewall
mark.cleverley@us.ibm.com, thiru@us.ibm.com, jteoh1@us.ibm.com
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Flexible Financial Models Are Emerging

Off Premises Managed

Shared Operations
Utility
Delivery Models

Services
Off Premises
Dedicated

On Premises
Utility

Capacity On
On Premises Traditional IT Demand

Fixed Mixed Variable

Financial Models
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Cloud Computing Brings Possibilities…

Increases business responsiveness

Accelerates creation of new services via rapid prototyping capabilities

Reduces acquisition complexity via service oriented approach

Uses IT resources efficiently via sharing and higher system utilization

Reduces energy consumption

Handles new and emerging workloads

Scales to extreme workloads quickly and easily

Simplifies IT management

Platform for collaboration and innovation

Cultivates skills for next generation workforce
 Cloud Computing Resources R

• A technical white paper on IBM’s New Enterprise Data Center:

http://ibm.com/datacenter

• IBM High Performance On Demand Solutions:

http://www.ibm.com/developerworks/websphere/zones/hipods

• A website to encourage collaboration among universities in the

program. This will be built on Web 2.0 technologies from IBM’s
Innovation Factory. http://www.ibm.com/university/scholars/skills

mark.cleverley@us.ibm.com, thiru@us.ibm.com, jteoh1@us.ibm.com