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Recommendation Report:
iPhone 6s carrier
Table of contents:
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Executive Summary
Background
Criteria
Options
Analysis
Recommendations
Work Cited
10
Page | 3
Executive Summary
My fellow associates and I examined three different cell phone providers to recommend
the best possible choice for our client Allie. In the end result of our research we will provide
Allie with a service provider which offers her desired phone within the given budget.
The members of our group have a new found knowledge over the given topic due to our
extensive research. Briannah who has years of experience working in sales with a
cellphone/electronic company was able to supply much needed information over the different
companies and helped eliminate multiple other service providers to narrow our search to the top
three companies.
Allies criteria were comprised from her personal preferences and necessities within a
phone plan. The Price is a major factor within choosing a company for her, this being that she
only has $500 set aside currently to purchase the phone. The quality of the service needs to be
strong so that she can get a signal in any area. The phone must at least have 64gb so Allie has
storage for all of her photos and music. Lastly there should be a fair pricing on monthly data
charges; unlimited data being preferable. Through comparing our three different service
providers, AT&T, T-Mobile and Verison we were able to rate the companies from best choice to
worst based on Allies necessities.
Based on our report we have come to the conclusion that Allies most logical choice for
the 64GB or the 128GB IPhone6s is to go through T-Mobile. Which by comparison two the
second best provider Verizon, T-Mobile has a much more affordable data plan.
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Background
Selecting and purchasing a carrier for an iPhone 6s in 2016 can be an
overwhelming experience. For the sake of this recommendation report, we
have created a fake online user persona, Allie. Allie is the ideal customer,
mid-twenties, who is in search of a cell phone company that a company has
to offer for the least price. In this study we look at how Allie, who is in search
of a phone service carrier that provides the iPhone 6s should rationalize her
purchase. The following recommendation report breaks down certain criteria
displaying such in a much more logical, cohesive manner.
Table 1
GB
Data
Price
Contract
64 GB
5 GB
$99.97/M
3Yr./ 1Yr.
upgrade
128 GB
5 GB
$103.00
3Yr./ 1Yr.
upgrade
128 GB
$70.00
NA
128 GB
$80.00
NA
64 GB
6 GB
$100.00
NA
128 GB
6 GB
$100.00
NA
AT&T
T-Mobile
Verizon
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Criteria
Allie is in search of a carrier for the iPhone 6. Allie currently has $500 set
aside to buy a new phone and likes to have the newest IPhone so she does not like
her contracts to be longer than 2 years.
The following list is the order of importance Allie has placed on certain qualities:
1. Price: The IPhone6s and service provider should price $70-$90 with a
$10.00 grace for those with better data usage and or storage.
3. Storage: Due to the large music and photo collection, we discard the 16g
version of the IPhone6s in this report. Our report assesses 64GB/ 128GB
iPhones only,.
4. Data: 5GB+ of 4g per month optimal, unlimited data not required but
preferred.
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Options
With Allies criteria, we found three service providers, AT&T, T-Mobile,
and Verizon. AT&T (refer to Table 2) is the best option for a person who does
not have any money saved
Table 2
Voice
Text
Data
Price
64 GB
5 GB
$99.97/M
128 GB
5 GB
$103.30
Contract
3Yr. / 1Yr.
upgrade
3Yr. / 1Yr.
upgrade
T-Mobile is a good option for those who have money already set aside,
requires clients to buy their iPhone 6s prior to beginning their plan. The 64
GB iPhone 6s, currently priced at $750.00, is well within Allies budget,
paired with T-Mobile Allie would pay much less in the long term than
compared to any other carrier (refer to Table 3). When asked by friends who
have T-Mobile as their carrier, T-Mobiles coverage in the DFW Area has
gotten the second highest ranking behind that of AT&T.
Table 3
64 GB
64 GB
128 GB
128 GB
Voice
Text
Data
5 GB
5 GB
Price
$70.00
$80.00
$70.00
$80.00
Contract
NA
NA
NA
NA
Verizon was the last cell phone provider that we viewed (Table 4). A
plan with Verizon does require that clients pre- purchase their cell phones
before signing up to use their carrier. This having been said, Verizon is by far
the most expensive cell phone provider with the least amount of data useage
for its for the most expensive price. The Place where Verizon wins is
Table 4
64GB
Voice
Text
Data
6GB
Price
$100.00
Contract
NA
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128GB
6GB
$100.00
NA
Customer support for their carriers coverage, with the least amount of lost signal
among friends.
Analysis
Between AT&T, T-Mobile, and Verizon, we chose to overlook coverage
because all of the phone carriers had outstanding quality ratings by our
peers. The main things that differentiate the three phone service providers
were price at time of purchase, GB capacity, and data usage. AT&Ts no
money down with AT&T Next makes it very affordable to quickly obtain a
new phone at a semi-inexpensive price. T-Mobiles prices the best in
correlation with data usage. Verizons stronghold, coverage, shows in their
prices. Verizon had the least amount of data coverage per price. T-Mobile and
Verizon require the IPhone6s paid in full, a $250.00-$350.00 over budget that
pays off with a lack of cancelation fees and cheaper cellular data.
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Recommendations
We Recommend Allie to choice either the 64GB or the 128GB IPhone6s through TMobile because of their data to price ratio in comparison with that of its lead
competition, Verizon. Although Verizon has the best cell coverage (Allies second
priority), Verizons prices were not the best (Allies first priority). AT&T would be a
good short-term option if there was not any pre-saved income for the expense of
this IPhone, however, Allie having $500.00 saved for a phone already, AT&T is an
illogical long term financial commitment.
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Work Cited
"IPhone 6s 128GB Rose Gold (CDMA)." Apple. Web. 16 Apr. 2016.
<http://www.apple.com/shop/buy-iphone/iphone6s/4.7-inch-display128gb-rose-gold-verizon>.
"Find the Best IPhone Plan for You." IPhone Plans Comparison. Web. 16 Apr.
2016.
<http://buyiphone2.apple.com/compare-iphone-plans/>.