Professional Documents
Culture Documents
Presented by :
Abhay Ramteke
Abhishek Bankapur
Akshay Kulkarni
Ambaldage sawan
Anand Nadgir
Walmart
SWOT Analysis
The SWOT analysis of wall-mart retail:Strengths:Wall-mart is powerful retail brand.
Wall-mart has grown substantially over recent years and has
experienced global expansion.
Wall-mart has a core competence involving its use of IT to support
its international logistics system.
A focused strategy is in place for HRM and development.
Weaknesses:Wal- Mart is the Worlds largest grocery retailer and control of its
empire, despite its IT advantages, could leave it week in some areas
due to the huge span of control
Since Wall-mart sell products across many sectors, it may not have
the flexibility of some of its more focused competitors.
The company is global, but has a presence in relatively few countries
Worldwide.
Opportunities and Threats of wall-mart:Opportunities:To take over, merge with, or form strategic alliances with other global
retailers.
There are tremendous opportunities for future business expansion.
New locations and store types offer Wall-mart opportunities.
Opportunities exist for Wall-mart to continue with its current strategy of
large, super centres.
Threats
Being number one means that Wall-mart is the target of competition,
locally and globally.
Being a global retailer means that Wall-mart is exposed to political
problems in the countries where it has operations.
Intense price competition.
6.Corporate-level Strategy:The major reason behind the success of Wallmart lies in the fact that the company
believes and concentrates on the strategy of single business, which means more than
95% of its revenue come from their grocery business. Over 30 years, the strategy of
single business has been contributing greatly to the success of Wallmart, they have
never believed in the concept of diversification for the sustenance of its growth and
also its advantages at the competitive level
7.International-level strategy
Wallmart has been able to successfully enter into the global market because of the
use of multinationalbusiness strategy.
This strategy involves that customers of different countries are treated differently and
hence productivity and profitability are high. It is imperative for Wallmart to cater
every region's differences in product preferences; thus, they work under the "Different
Stores for Different Folks"