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From:

To:
Cc:
Subject:
Date:

Amy Kennedy
Dave Radford
Mindy Meyring
D.C. Streetcar video and social media projects
Friday, February 07, 2014 3:19:00 PM

Hi Dave,

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
| akennedy@prrbiz.com
202.684.9260 | C

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:
Attachments:

Dave Radford
Amy Kennedy
DC Streetcar How to Ride Video Approach
Tuesday, May 20, 2014 4:01:46 PM
DC Streetcar How to Ride Video Approach.docx

Full approach attached.

Dave

From:
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Attachments:

Hi Cherie,

Dave

Dave Radford
Cherie Gibson
Amy Kennedy
DC Streetcar How to Ride Video Promotion Plan
Friday, January 15, 2016 4:19:05 PM
DC Streetcar How to Ride Video Promotion Plan.docx

From:
To:
Subject:
Date:
Attachments:

Dave

Dave Radford
Amy Kennedy
DC Streetcar How To Ride Video Schedule_DR.xls
Friday, April 18, 2014 11:31:46 PM
DC Streetcar How To Ride Video Schedule DR.xls

From:
To:
Cc:
Subject:
Date:
Attachments:

Dave Radford
Cherie Gibson
Amy Kennedy
Final How to Ride Video for review
Tuesday, January 12, 2016 5:46:31 PM
image003.png

DAVE RADFORD
Video Creative Director, Social Media Strategist
206.462.6395 |dradford@prrbiz.com
View my profile

PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com

Experts in human-powered change

From:
To:
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Subject:
Date:
Attachments:

Dave Radford
popmotionpictures@gmail.com
Amy Kennedy
FW: Updates to the DC Streetcar "How to Ride" video
Monday, January 11, 2016 4:05:17 PM
image001.png

DAVE RADFORD
Video Creative Director
Social Media Strategist
206.462.6395 |dradford@prrbiz.com

From: Amy Kennedy


Sent: Monday, January 11, 2016 1:01 PM
To: Dave Radford
Subject: RE: Updates to the DC Streetcar "How to Ride" video

Thanks!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change


From: Dave Radford
Sent: Friday, January 08, 2016 3:18 PM
To: popmotionpictures@gmail.com
Cc: Amy Kennedy
Subject: Updates to the DC Streetcar "How to Ride" video

DAVE RADFORD
Video Creative Director, Social Media Strategist
206.462.6395 |dradford@prrbiz.com
View my profile

PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:
Attachments:

Amy Kennedy
Hadiah Jordan
How to Ride creative brief
Monday, May 19, 2014 5:29:00 PM
PRR Video Creative Brief -DC Streetcar How To Ride 051914.docx

Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Cc:
Subject:
Date:
Attachments:

Cherie Gibson
Maggie Adams; Sanders, Reggie (DDOT)
Amy Kennedy; Dave Radford
How to Ride Video Approach
Wednesday, May 28, 2014 1:54:53 PM
DC Streetcar How to Ride Video Approach.docx

Thanks all,

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Cc:
Subject:
Date:

Cherie Gibson
Maggie Adams; Sanders, Reggie (DDOT)
Amy Kennedy; Young, Chinaka
How To Ride Video Creative Brief and Approach Presentation
Wednesday, May 21, 2014 2:31:09 PM

How does the afternoon of next Wednesday, May 28 work for you both?

Thanks allso excited J

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Cc:
Subject:
Date:

Amy Kennedy
Cherie Gibson
Christel Ghattas
Notes and questions from DC Streetcar social media conversation
Friday, February 14, 2014 6:29:00 PM

Hi Cherie,

Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
akennedy@prrbiz.com
202.684.9260 | C

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:
Attachments:

Cherie Gibson
Amy Kennedy
RE: Ad Creative Brief
Thursday, May 15, 2014 11:41:53 AM
PRR Video Creative Brief -DC Streetcar How To Ride 051214 csg.docx

Thanks,
Cherie

From: Amy Kennedy


Sent: Tuesday, May 13, 2014 12:25 PM
To: Cherie Gibson
Subject: RE: Ad Creative Brief

Hi Cherie,

Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Cherie Gibson


Sent: Friday, May 02, 2014 4:48 PM
To: Amy Kennedy
Subject: Ad Creative Brief


CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:
Attachments:

Amy Kennedy
Cherie Gibson
RE: Ad Creative Brief
Tuesday, May 13, 2014 12:24:00 PM
PRR Video Creative Brief -DC Streetcar How To Ride 051214.docx

Hi Cherie,

Attached is the revised How to Ride brief I think it has more similar language t the creative brief
now. The briefs have slight different formats, so it was a little tricky to line them up. Let me know if
you have any concerns before these need to go to the client.

Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Cherie Gibson


Sent: Friday, May 02, 2014 4:48 PM
To: Amy Kennedy
Subject: Ad Creative Brief

Hi Amyheres the Advertising creative brief for your use. Thanks!

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Cc:
Subject:
Date:

Adams, Maggie
Cherie Gibson
Amy Kennedy
RE: Completion date for How To Ride?
Wednesday, May 07, 2014 10:31:25 AM

Yes, we need to move on this. Ill put it into the overall program timeline so that others have the
expectation and Reggie cant push us off. Same with advertising should I use 9/1 as hard date for ad
launch?

One other question while I have you: will you have time this morning to shoot the finished fare Q&A back
to me? Dan would like it today if possible.

Thanks!

Maggie Adams
D 202.594.3273 M

From: Cherie Gibson [mailto:cgibson@prrbiz.com]


Sent: Wednesday, May 07, 2014 10:26 AM
To: Adams, Maggie
Cc: Amy Kennedy
Subject: RE: Completion date for How To Ride?

From: Adams, Maggie [mailto:Maggie.Adams@hdrinc.com]


Sent: Wednesday, May 07, 2014 10:17 AM
To: Cherie Gibson
Subject: Completion date for How To Ride?

Maggie Adams
DC Streetcar Communications Consultant
Transit Planner
dcstreetcar.com
HDR
100 M Street SE, Suite 305
Washington, DC 20003
D 202.594.3273 M
madams@hdrinc.com
hdrinc.com/follow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.
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Experts in human-powered change

From: Adams, Maggie [mailto:Maggie.Adams@hdrinc.com]


Sent: Wednesday, May 07, 2014 10:31 AM
To: Cherie Gibson
Cc: Amy Kennedy
Subject: RE: Completion date for How To Ride?

Yes, we need to move on this. Ill put it into the overall program timeline so that others have the
expectation and Reggie cant push us off. Same with advertising should I use 9/1 as hard date for ad
launch?

One other question while I have you: will you have time this morning to shoot the finished fare Q&A back
to me? Dan would like it today if possible.

Thanks!

Maggie Adams
D 202.594.3273 M 2

From: Cherie Gibson [mailto:cgibson@prrbiz.com]


Sent: Wednesday, May 07, 2014 10:26 AM
To: Adams, Maggie
Cc: Amy Kennedy
Subject: RE: Completion date for How To Ride?

From: Adams, Maggie [mailto:Maggie.Adams@hdrinc.com]


Sent: Wednesday, May 07, 2014 10:17 AM
To: Cherie Gibson
Subject: Completion date for How To Ride?

Maggie Adams
DC Streetcar Communications Consultant
Transit Planner
dcstreetcar.com
HDR

100 M Street SE, Suite 305


Washington, DC 20003
D 202.594.3273 M
madams@hdrinc.com
hdrinc.com/follow-us

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.
For more information please visit http://www.mimecast.com

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.
For more information please visit http://www.mimecast.com

From:
To:
Cc:
Subject:
Date:

Cherie Gibson
Adams, Maggie
Amy Kennedy
RE: Completion date for How To Ride?
Wednesday, May 07, 2014 10:25:51 AM

From: Adams, Maggie [mailto:Maggie.Adams@hdrinc.com]


Sent: Wednesday, May 07, 2014 10:17 AM
To: Cherie Gibson
Subject: Completion date for How To Ride?

Maggie Adams
DC Streetcar Communications Consultant
Transit Planner
dcstreetcar.com
HDR
100 M Street SE, Suite 305
Washington, DC 20003
D 202.594.3273 M
madams@hdrinc.com
hdrinc.com/follow-us

From:
To:
Cc:
Subject:
Date:
Attachments:

Dave Radford
Cherie Gibson
Amy Kennedy
RE: Final How to Ride Video for review
Tuesday, January 12, 2016 6:53:43 PM
image001.png

Fantastic. Ill get together with Dylan and crank out a strategy for this tomorrow.

DAVE RADFORD
Video Creative Director
Social Media Strategist
206.462.6395 |dradford@prrbiz.com

From: Cherie Gibson


Sent: Tuesday, January 12, 2016 3:26 PM
To: Dave Radford
Cc: Amy Kennedy
Subject: RE: Final How to Ride Video for review

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C

|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com
Experts in human-powered change

From: Dave Radford


Sent: 1/12/2016 5:46 PM
To: Cherie Gibson
Cc: Amy Kennedy
Subject: Final How to Ride Video for review
Hi Cherie,
I have the updated How to Ride video with the two new cards added near the 2:15 point:

https://vimeo.com/prr/review/125598375/bc9baa3ea1


I have also added the video to the DDOT YouTube channel, although the link is still private. Let me
know when they are ready to release this bad boy, and I can make that public on YouTube.

Also, is there a strategy for release via social media? Im hoping they play to put some paid social
effort with promoted FB posts, and the like. Let me know if they want our advice on how to do that.

DAVE RADFORD
Video Creative Director, Social Media Strategist
206.462.6395 |dradford@prrbiz.com
View my profile

PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Cherie Gibson
Amy Kennedy
RE: How to Ride Video - FARE CARDS
Friday, January 08, 2016 2:01:34 PM

Yes indeed. Sorry I should have given you more direction J

From: Amy Kennedy


Sent: Friday, January 08, 2016 2:01 PM
To: Cherie Gibson <cgibson@prrbiz.com>
Subject: RE: How to Ride Video - FARE CARDS

Hi Cherie,

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Cherie Gibson


Sent: Thursday, January 07, 2016 12:59 PM
To: Amy Kennedy
Subject: FW: How to Ride Video - FARE CARDS

FYI

From: Young, Chinaka [mailto:Chinaka.Young@hdrinc.com]


Sent: Thursday, January 07, 2016 12:01 PM
To: Cherie Gibson <cgibson@prrbiz.com>
Subject: How to Ride Video - FARE CARDS

Hey Cherie,


Since technology is so great, Maggie and I decided on this:

Fare Card #1 (2:15 in the video): Streetcar will be free for an introductory period!

Fare Card #2 (2:20 in the video): Instead of talking about the kiosk, lets throw in an etiquette card since
theyve been big on that. Something like Be courteous and respect other riders!

Thanks,

chinaka a. young
dc streetcar communications specialist
www.dcstreetcar.com
HDR
100 m street se | suite 305 | washington dc 20003
o 202.969.6479 m
chinaka.young@hdrinc.com

follow Us Architizer | Facebook | Twitter | YouTube | Flickr

From:
To:
Subject:
Date:

Dave Radford
Amy Kennedy
RE: How to Ride Video - FARE CARDS
Friday, January 08, 2016 5:22:52 PM

Cool. Im getting excited about this one finally seeing the light of day. I also kinda wish we could cut a
minute off of the length of the piece. Likely not gonna happen Im sure

DAVE RADFORD
Video Creative Director
Social Media Strategist
206.462.6395 |dradford@prrbiz.com

From: Amy Kennedy


Sent: Friday, January 08, 2016 2:22 PM
To: Dave Radford
Subject: RE: How to Ride Video - FARE CARDS

I do not, but can probably get a sense after Cheries DDOT meeting on Monday.

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Dave Radford


Sent: Friday, January 08, 2016 5:21 PM
To: Amy Kennedy
Subject: RE: How to Ride Video - FARE CARDS

Do we know when they plan to release this video?

DAVE RADFORD
Video Creative Director
Social Media Strategist
206.462.6395 |dradford@prrbiz.com

From: Amy Kennedy


Sent: Friday, January 08, 2016 10:51 AM
To: Dave Radford
Subject: FW: How to Ride Video - FARE CARDS

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Cherie Gibson


Sent: Thursday, January 07, 2016 12:59 PM
To: Amy Kennedy
Subject: FW: How to Ride Video - FARE CARDS

FYI

From: Young, Chinaka [mailto:Chinaka.Young@hdrinc.com]


Sent: Thursday, January 07, 2016 12:01 PM
To: Cherie Gibson <cgibson@prrbiz.com>
Subject: How to Ride Video - FARE CARDS

Hey Cherie,

Since technology is so great, Maggie and I decided on this:

Fare Card #1 (2:15 in the video): Streetcar will be free for an introductory period!

Fare Card #2 (2:20 in the video): Instead of talking about the kiosk, lets throw in an etiquette card since
theyve been big on that. Something like Be courteous and respect other riders!

Thanks,

chinaka a. young
dc streetcar communications specialist
www.dcstreetcar.com

HDR
100 m street se | suite 305 | washington dc 20003
o 202.969.6479 m
chinaka.young@hdrinc.com

follow Us Architizer | Facebook | Twitter | YouTube | Flickr

From:
To:
Subject:
Date:

Cherie Gibson
Dave Radford; Amy Kennedy
RE: How to Ride Video - latest materials
Tuesday, May 27, 2014 4:26:13 PM

Great..thanks Dave! Ill send this out and we can call you from the conference room.

From: Dave Radford


Sent: Tuesday, May 27, 2014 3:08 PM
To: Cherie Gibson; Amy Kennedy
Subject: RE: How to Ride Video - latest materials

Hi Cherie,
Sure, I think the approach would do fine as a context doc prior to the meeting. (Its what Ill be
talking through on the call). Im fine calling in via phone for the meeting, no need for Go To
Meeting, etc.

DAVE RADFORD
Digital Strategist
206.462.6395

From: Cherie Gibson


Sent: Tuesday, May 27, 2014 11:58 AM
To: Amy Kennedy; Dave Radford
Subject: RE: How to Ride Video - latest materials

Thanks!
Cherie

From: Amy Kennedy


Sent: Friday, May 23, 2014 5:26 PM
To: Cherie Gibson; Dave Radford
Subject: How to Ride Video - latest materials

Washington, D.C. 20036


www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:
Attachments:

Dave Radford
Cherie Gibson; Amy Kennedy
RE: How to Ride Video - latest materials
Tuesday, May 27, 2014 3:07:38 PM
DC Streetcar How to Ride Video Approach.docx

Hi Cherie,

DAVE RADFORD
Digital Strategist
206.462.6395

From: Cherie Gibson


Sent: Tuesday, May 27, 2014 11:58 AM
To: Amy Kennedy; Dave Radford
Subject: RE: How to Ride Video - latest materials

Thanks!
Cherie

From: Amy Kennedy


Sent: Friday, May 23, 2014 5:26 PM
To: Cherie Gibson; Dave Radford
Subject: How to Ride Video - latest materials


AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Cherie Gibson
Amy Kennedy; Dave Radford
RE: How to Ride Video - latest materials
Tuesday, May 27, 2014 2:58:28 PM

Thanks!
Cherie

From: Amy Kennedy


Sent: Friday, May 23, 2014 5:26 PM
To: Cherie Gibson; Dave Radford
Subject: How to Ride Video - latest materials

Hi Cherie, Dave,


AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Dave Radford
Cherie Gibson; Amy Kennedy
RE: How to Ride Video
Tuesday, April 21, 2015 3:26:22 PM

Hi Cherie,
Heres the new final version: https://vimeo.com/user9559890/review/125598375/bc9baa3ea1

DAVE RADFORD
Video Creative Director
Social Media Strategist
206.462.6395

From: Cherie Gibson


Sent: Monday, April 20, 2015 3:57 PM
To: Amy Kennedy
Cc: Dave Radford
Subject: How to Ride Video

Hi guys: can you send over the link to the latest HTR video cut with the new fare flashcard info? This
came up today at PMT and Ralph wants to have another look. It really feels like they are zeroing in
on a launch window J

Thanks!

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Cc:
Subject:
Date:

Dave Radford
"Adams, Maggie"; Cherie Gibson
Amy Kennedy
RE: How to Ride Video Approach
Thursday, May 29, 2014 2:39:03 PM

DAVE RADFORD
Digital Strategist
206.462.6395

From: Adams, Maggie [mailto:Maggie.Adams@hdrinc.com]


Sent: Thursday, May 29, 2014 11:36 AM
To: Cherie Gibson
Cc: Amy Kennedy; Dave Radford
Subject: RE: How to Ride Video Approach

Maggie Adams
D 202.594.3273 M 2

From: Cherie Gibson [mailto:cgibson@prrbiz.com]


Sent: Wednesday, May 28, 2014 1:55 PM
To: Adams, Maggie; Sanders, Reggie (DDOT)
Cc: Amy Kennedy; Dave Radford
Subject: How to Ride Video Approach

Reggieshall we meet in your office?

Thanks all,

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.
For more information please visit http://www.mimecast.com

From:
To:
Subject:
Date:

Amy Kennedy
Dave Radford; "Adams, Maggie"; Cherie Gibson
RE: How to Ride Video Approach
Thursday, May 29, 2014 2:44:00 PM

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Dave Radford


Sent: Thursday, May 29, 2014 2:39 PM
To: 'Adams, Maggie'; Cherie Gibson
Cc: Amy Kennedy
Subject: RE: How to Ride Video Approach

DAVE RADFORD
Digital Strategist
206.462.6395

From: Adams, Maggie [mailto:Maggie.Adams@hdrinc.com]


Sent: Thursday, May 29, 2014 11:36 AM
To: Cherie Gibson
Cc: Amy Kennedy; Dave Radford
Subject: RE: How to Ride Video Approach

Maggie Adams
D 202.594.3273 M 2


From: Cherie Gibson [mailto:cgibson@prrbiz.com]
Sent: Wednesday, May 28, 2014 1:55 PM
To: Adams, Maggie; Sanders, Reggie (DDOT)
Cc: Amy Kennedy; Dave Radford
Subject: How to Ride Video Approach

Hey Maggie and Reggie: we are excited to meet with you tomorrow to discuss the How to Ride
Video. As I mentioned before, Amy and I will come to DDOT in person and will conference Dave in
via phone.

As a preview prior to the meeting, attached is the draft creative approach that Dave will walk us
through. I thought it may be good for you to read it in advance to be ready for further discussion.

Reggieshall we meet in your office?

Thanks all,

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C 2
|cgibson@prrbiz.com

PRR

1220 19th Street, NW, Suite 801


Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.
For more information please visit http://www.mimecast.com

From:
To:
Cc:
Subject:
Date:

Adams, Maggie
Cherie Gibson
Amy Kennedy; Dave Radford
RE: How to Ride Video Approach
Thursday, May 29, 2014 2:36:27 PM

Maggie Adams
D 202.594.3273 M

From: Cherie Gibson [mailto:cgibson@prrbiz.com]


Sent: Wednesday, May 28, 2014 1:55 PM
To: Adams, Maggie; Sanders, Reggie (DDOT)
Cc: Amy Kennedy; Dave Radford
Subject: How to Ride Video Approach

Hey Maggie and Reggie: we are excited to meet with you tomorrow to discuss the How to Ride
Video. As I mentioned before, Amy and I will come to DDOT in person and will conference Dave in
via phone.

As a preview prior to the meeting, attached is the draft creative approach that Dave will walk us
through. I thought it may be good for you to read it in advance to be ready for further discussion.

Reggieshall we meet in your office?

Thanks all,

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.

For more information please visit http://www.mimecast.com

From:
To:
Cc:
Subject:
Date:

Adams, Maggie
Cherie Gibson; Sanders, Reggie (DDOT)
Amy Kennedy; Dave Radford
RE: How to Ride Video Approach
Thursday, May 29, 2014 2:37:46 PM

Hi Reggie Im needed in a meeting at HDR at this same time today, so cant attend, but I want to stress
how important it is for us to get the ball moving on this in order to have a top-notch video ready for
system opening! PRR has prepared some great stuff for you to check out its a meeting Im sorry to
miss!

Enjoy,

Maggie Adams
D 202.594.3273 M

From: Cherie Gibson [mailto:cgibson@prrbiz.com]


Sent: Wednesday, May 28, 2014 1:55 PM
To: Adams, Maggie; Sanders, Reggie (DDOT)
Cc: Amy Kennedy; Dave Radford
Subject: How to Ride Video Approach

Hey Maggie and Reggie: we are excited to meet with you tomorrow to discuss the How to Ride
Video. As I mentioned before, Amy and I will come to DDOT in person and will conference Dave in
via phone.

As a preview prior to the meeting, attached is the draft creative approach that Dave will walk us
through. I thought it may be good for you to read it in advance to be ready for further discussion.

Reggieshall we meet in your office?

Thanks all,

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.
For more information please visit http://www.mimecast.com

From:
To:
Cc:
Subject:
Date:

Adams, Maggie
Cherie Gibson; Sanders, Reggie (DDOT)
Amy Kennedy; Dave Radford
RE: How to Ride Video Approach
Thursday, May 29, 2014 2:37:46 PM

Hi Reggie Im needed in a meeting at HDR at this same time today, so cant attend, but I want to stress
how important it is for us to get the ball moving on this in order to have a top-notch video ready for
system opening! PRR has prepared some great stuff for you to check out its a meeting Im sorry to
miss!

Enjoy,

Maggie Adams
D 202.594.3273 M 2

From: Cherie Gibson [mailto:cgibson@prrbiz.com]


Sent: Wednesday, May 28, 2014 1:55 PM
To: Adams, Maggie; Sanders, Reggie (DDOT)
Cc: Amy Kennedy; Dave Radford
Subject: How to Ride Video Approach

Hey Maggie and Reggie: we are excited to meet with you tomorrow to discuss the How to Ride
Video. As I mentioned before, Amy and I will come to DDOT in person and will conference Dave in
via phone.

As a preview prior to the meeting, attached is the draft creative approach that Dave will walk us
through. I thought it may be good for you to read it in advance to be ready for further discussion.

Reggieshall we meet in your office?

Thanks all,

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
privileged information. Any unauthorized review, copy, use, disclosure, or distribution is STRICTLY prohibited. If you are not the intended
recipient, please contact the sender by reply email and destroy all copies of the original message. Thank you.

This email has been scanned for email related threats and delivered safely by Mimecast.
For more information please visit http://www.mimecast.com

From:
To:
Subject:
Date:

Dave Radford
Amy Kennedy
Re: How To Ride Video Creative Brief and Approach Presentation
Thursday, May 22, 2014 10:50:30 AM

Sounds great!
On May 22, 2014, at 6:54 AM, "Amy Kennedy" <akennedy@prrbiz.com> wrote:

Thanks!
Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Cherie Gibson


Sent: Wednesday, May 21, 2014 2:31 PM
To: Maggie Adams; Sanders, Reggie (DDOT)
Cc: Amy Kennedy; Young, Chinaka
Subject: How To Ride Video Creative Brief and Approach Presentation

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Dave Radford
Amy Kennedy
RE: How to Ride video hours
Thursday, April 17, 2014 7:05:26 PM

DAVE RADFORD
Digital Strategist
206.462.6395

From: Amy Kennedy


Sent: Thursday, April 17, 2014 2:30 PM
To: Dave Radford
Subject: RE: How to Ride video hours

Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202 684.9258 | C 2
| akennedy@prrbiz com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz com

Experts in human-powered change

From: Amy Kennedy


Sent: Thursday, April 17, 2014 5:24 PM
To: Dave Radford (dradford@prrbiz.com)
Subject: How to Ride video hours

Thanks!
Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202 684.9258 | C 2
| akennedy@prrbiz com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz com

Experts in human-powered change

From: Keri Shoemaker


Sent: Tuesday, April 15, 2014 4:50 PM

To
Tot

SUSAN BJORK
Project Accountant
206.462.6373 | sbjork@prrbiz.com

PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com

From: Cherie Gibson


Sent: Thursday, April 10, 2014 2:18 PM
To: Susan Bjork
Subject: RE: DC Streetcar Report

From: Susan Bjork


Sent: Wednesday, April 09, 2014 5:02 PM
To: Cherie Gibson

SUSAN BJORK
Project Accountant
206.462.6373 | sbjork@prrbiz.com

PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com

From: Cherie Gibson


Sent: Wednesday, April 09, 2014 1:37 PM
To: Susan Bjork
Subject: DC Streetcar Report

3687.08.5.4.1

Thanks!

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Dave Radford
Amy Kennedy
RE: How to Ride video hours
Thursday, April 17, 2014 5:38:49 PM

DAVE RADFORD
Digital Strategist
206.462.6395

From: Amy Kennedy


Sent: Thursday, April 17, 2014 2:24 PM
To: Dave Radford
Subject: How to Ride video hours

Thanks!
Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202 684.9258 | C
| akennedy@prrbiz com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz com

Experts in human-powered change

From: Keri Shoemaker


Sent: Tuesday, April 15, 2014 4:50 PM
To: Amy Kennedy
Subject: FW: Question for ya

Can you add this to your list to discuss with Dave and get back to me? Cherie and I are repurposing the advertising/info video task hours.

KERI SHOEMAKER
Principal; Director of PRR Mid-Atlantic Region Office
D: 202.684.9254 | C:
| kshoemaker@prrbiz.com

From: Cherie Gibson


Sent: Tuesday, April 15, 2014 4:35 PM
To: Keri Shoemaker
Subject: Re: Question for ya

Miss you girl!


On Apr 14, 2014, at 10:35 AM, "Keri Shoemaker" <kshoemaker@prrbiz.com> wrote:

Sent: Wednesday, April 09, 2014 5:02 PM


To: Cherie Gibson
Subject: RE: DC Streetcar Report

SUSAN BJORK
Project Accountant
206.462.6373 | sbjork@prrbiz.com

PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com

From: Cherie Gibson


Sent: Wednesday, April 09, 2014 1:37 PM
To: Susan Bjork
Subject: DC Streetcar Report

3687.08.5.4.1

Thanks!

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
|cgibson@prrbiz com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Dave Radford
Amy Kennedy
RE: How to Ride video timeline, one pager, and two quick questions
Monday, April 21, 2014 1:27:37 PM

Hi Amy,

DAVE RADFORD
Digital Strategist
206.462.6395

From: Amy Kennedy


Sent: Monday, April 21, 2014 6:38 AM
To: Dave Radford
Subject: How to Ride video timeline, one pager, and two quick questions

Thanks!
Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036

www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Cherie Gibson
Amy Kennedy; Dave Radford
RE: Revised How to Ride Creative Brief and Strategy one pager for our call today
Wednesday, May 07, 2014 10:55:18 AM

YepI think so!

From: Amy Kennedy


Sent: Wednesday, May 07, 2014 10:55 AM
To: Cherie Gibson; Dave Radford
Subject: RE: Revised How to Ride Creative Brief and Strategy one pager for our call today

Does that fit with your and Maggies thinking?

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
5| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Cherie Gibson


Sent: Wednesday, May 07, 2014 10:53 AM
To: Amy Kennedy; Dave Radford
Subject: RE: Revised How to Ride Creative Brief and Strategy one pager for our call today

Thanks,
Cherie Gibson

From: Amy Kennedy


Sent: Wednesday, April 23, 2014 7:36 AM
To: Cherie Gibson; Dave Radford

Subject: Revised How to Ride Creative Brief and Strategy one pager for our call today

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Cherie Gibson
Amy Kennedy; Dave Radford
RE: Revised How to Ride Creative Brief and Strategy one pager for our call today
Wednesday, May 07, 2014 10:53:30 AM

Thanks,
Cherie Gibson

From: Amy Kennedy


Sent: Wednesday, April 23, 2014 7:36 AM
To: Cherie Gibson; Dave Radford
Subject: Revised How to Ride Creative Brief and Strategy one pager for our call today

Hello,

Thanks!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Cherie Gibson
Amy Kennedy
RE: Streetcar video distribution questions
Wednesday, April 02, 2014 1:47:11 PM

Let me know what else you need!


Thanks!
Cherie

From: Amy Kennedy


Sent: Wednesday, April 02, 2014 1:21 PM
To: Cherie Gibson
Subject: Streetcar video distribution questions


Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Cherie Gibson
Amy Kennedy
RE: Updated fare flashcard options
Thursday, March 19, 2015 2:25:30 PM

Greatthanks!

From: Amy Kennedy


Sent: Thursday, March 19, 2015 1:55 PM
To: Cherie Gibson
Subject: RE: Updated fare flashcard options

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Cherie Gibson


Sent: Thursday, March 19, 2015 1:44 PM
To: Amy Kennedy
Subject: RE: Updated fare flashcard options

#1

#2

with you?

Thanks!


From: Amy Kennedy
Sent: Thursday, March 19, 2015 11:03 AM
To: Cherie Gibson
Subject: Updated fare flashcard options

Hi Cherie,

Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Amy Kennedy
Dave Radford
RE: Updated fare info flashcard for How to Ride video
Wednesday, March 25, 2015 11:42:00 AM

Done! J

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Dave Radford


Sent: Wednesday, March 25, 2015 11:37 AM
To: Amy Kennedy
Subject: Re: Updated fare info flashcard for How to Ride video

Go for it!
Sent from my iPhone
On Mar 25, 2015, at 8:00 AM, Amy Kennedy <akennedy@prrbiz.com> wrote:
Hi Dave,

Thanks!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801

Hi Dave, Taylor,

Thank you!

Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Amy Kennedy


Sent: Monday, March 02, 2015 4:25 PM
To: Dave Radford; taylor morden
Subject: RE: Updated fare info flashcard for How to Ride video

Thank you!
Amy

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

This email has been scanned for email related threats and delivered safely by
Mimecast.
For more information please visit http://www.mimecast.com

-Taylor Morden / PopMotion Pictures


popmotionpictures@gmail.com
541-285-0407
www.popmotionpictures.com
<4abf8c_e72b026c380826e43c5f22b8e8456c39.jpg_srz_232_67_75_22_0.50_1.20_0.00_jpg_srz>

From:
To:
Subject:
Date:

Amy Kennedy
Dave Radford
RE: Video brief and schedule
Friday, February 28, 2014 8:27:00 PM

Dave,

Thanks!

Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9260 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From: Dave Radford


Sent: Friday, February 28, 2014 1:58 AM
To: Amy Kennedy
Subject: Video brief and schedule

Dave Radford

From:
To:
Subject:
Date:

Dave Radford
Amy Kennedy
video schedule + brief status
Thursday, February 27, 2014 6:40:12 PM

DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
@mrdaveradfordon Twitter

PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:
Attachments:

Amy Kennedy
Cherie Gibson
Video schedule and brief
Tuesday, March 04, 2014 10:15:00 AM
Stubbed Attachments.htm

This message's contents have been archived by the Barracuda Message Archiver.
Copy of DC Streetcar How To Ride Video Schedule AK.xls (91.5K)
PRR Video Creative Brief -DC Streetcar How To Ride AK.docx (43.6K)

AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9260 | C
| akennedy@prrbiz.com

PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com

Experts in human-powered change

From:
To:
Subject:
Date:

Cherie Gibson
Amy Kennedy; Dave Radford
Video Shoot Dates
Friday, May 30, 2014 10:28:54 AM

Thanks,

CHERIE GIBSON
Senior Associate, Mid-Atlantic Region Office
202.684.9253|C
cgibson@prrbiz.com

PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com

Experts in human-powered change

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