Professional Documents
Culture Documents
To:
Subject:
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Attachments:
Dave Radford
Amy Kennedy
flash card
Friday, September 12, 2014 4:13:47 PM
image001.png
If you can get him a nice clear photograph of a new card soon, hell have us a new cut by Monday.
DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
View my profile
PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com
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FYI: Maggie sent this yesterday. We tried several times to host a "viewing" of the video with bodies in
the room but that never happened.
From: Adams, Maggie <Maggie.Adams@hdrinc.com>
Sent: Tuesday, October 28, 2014 3:26 PM
To: Kreiswirth, Barry (DDOT); Khalid, Muhammed (DDOT); Burns, Ralph (DDOT); Perry, Thomas (DDOT);
Sanders, Reggie (DDOT); Garraffa, Ronald; Steven M. Carroll; Gibson, Cherie S. (DDOT)
Subject: DC Streetcar "How To Ride" video
Good afternoon,
We were hoping to present this to the group in person, but as everyone is always so busy, were sending an email
instead! As requested, here is the link to the DC Streetcar How To Ride Video:
http://vimeo.com/user9559890/review/107186313/380b7aad4f. This video is proposed to be released along
with/shortly after we announce a launch date and aims to do two things:
You can almost think of this video as DC Streetcars version of WMATAs successful dancing ad, only more
informative and meant to live online instead of on television. In this video we watch our protagonist master the
details of riding DC Streetcar, after a series of comical missteps. The level of excitement and fun in our video is
definitely comparable to the Silver Lines dancers, though and our viewers will learn safety and ridership
information instead of just dance moves!
This video is produced by the same PRR team that produced our animated safety video, currently the winner of four
national awards. We believe this video has major viral potential and will generate a splash once released. The
storyline and content of this video will appeal to a young demographic that appreciates a creative approach to
information that might otherwise seem very dry.
Our recommendation is that the How To Ride video be released along with or shortly after our launch
date/fare information is announced. (Although fare information is already out there via the Laris story, weve
recommended a soft re-release that can be handled in a more proactive fashion, using the talking points we have
submitted.) An addition of the launch date on the opening and/or closing screen could also be included.
One reminder: the How to Ride video is an element of DDOTs Rail Activation Plan.
Looking forward to your thoughts! (Watch out for a few DDOT faces here, too.)
Thanks,
Maggie Adams
DC Streetcar Communications Consultant
Transit Planner
dcstreetcar.com
HDR
100 M Street SE, Suite 305
Washington, DC 20003
D 202.594.3273 M 202.
madams@hdrinc.com
hdrinc.com/follow-us
Save the date for EdFEST, DC's citywide education fair,onSaturday, November 22 from 11:00am to 3:00pm at the
DC Armory.Explore more than 150 DCPS & public charter school options (PK3-12) for your child, and learn about
Weve edited the main section down to 3:50, including the addition of graphics.
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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Dave Radford
Amy Kennedy
Cherie Gibson
How to Ride - 1st cut ready for review!
Friday, September 05, 2014 12:03:59 AM
Review link:
https://vimeo.com/user9559890/review/105311640/ad1a138045
Dave
From:
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Cc:
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Date:
Amy Kennedy
Adams, Maggie; Young, Chinaka
Cherie Gibson; Dave Radford; Christel Ghattas
How to Ride video rough cut
Friday, September 05, 2014 10:03:00 AM
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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Cc:
Subject:
Date:
Amy Kennedy
Adams, Maggie; Young, Chinaka
Cherie Gibson
Latest How to Ride cut
Wednesday, September 10, 2014 5:26:00 PM
Thank you!
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 |
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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Cc:
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Date:
Amy Kennedy
Adams, Maggie; Young, Chinaka
Cherie Gibson; Dave Radford
Latest How to Ride video cut
Wednesday, September 17, 2014 2:11:00 PM
Hi Maggie, Chinaka,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
From:
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Cc:
Subject:
Date:
Attachments:
Dave Radford
Amy Kennedy
Cherie Gibson
New cut ready for client review
Tuesday, September 16, 2014 3:55:31 PM
image001.png
Hi Amy,
DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
View my profile
PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com
From:
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Date:
Dave Radford
Amy Kennedy; Cherie Gibson
New cut ready for review
Tuesday, September 09, 2014 4:04:18 PM
Hi Amy,
Dave
From:
To:
Subject:
Date:
Amy Kennedy
Hadiah Jordan
RE: Date of How to Ride Video
Monday, September 22, 2014 9:54:00 AM
Hadiah
HADIAH S. JORDAN
Associate, Facilitation and Public Involvement
O: 202.684.9256 | C: 202.
| hjordan@prrbiz.com
PRR (New Address)
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com
Experts in human-powered change
From:
To:
Cc:
Subject:
Date:
Amy Kennedy
Dave Radford
Cherie Gibson
RE: How to Ride - 1st cut ready for review!
Friday, September 05, 2014 9:46:00 AM
Amy
Review link:
https://vimeo.com/user9559890/review/105311640/ad1a138045
Dave
From:
To:
Cc:
Subject:
Date:
Amy Kennedy
Adams, Maggie; Dave Radford; Young, Chinaka
Cherie Gibson
RE: How to Ride video check-in
Monday, September 22, 2014 2:16:00 PM
Thanks everyone,
Amy
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395
Maggie Adams
D 202.594.3273 M 20
Hello again,
Thank you!
Amy
I think that works and if our timing is off well let you know!
Maggie Adams
D 202.594.3273 M
Maggie Adams
D 202.594.3273 M
Good morning,
Please let us know your thoughts on this idea when you get a moment. And just in case anyone
needs a link to the most recent version, here it is:
https://vimeo.com/user9559890/review/106314241/a01c388fa2
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
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From:
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Cc:
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Date:
Amy Kennedy
Adams, Maggie; Young, Chinaka
Cherie Gibson; Dave Radford
RE: How to Ride video check-in
Monday, September 22, 2014 10:26:00 AM
Thank you!
Amy
D 202.594.3273 M 202.573.3444
Good morning,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
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From:
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Date:
Young, Chinaka
Dave Radford; Amy Kennedy; Adams, Maggie
Cherie Gibson
RE: How to Ride video check-in
Friday, December 26, 2014 9:34:20 AM
Hey Dave,
Thanks,
Chinaka
Hi Chinaka, You likely had an outdated version. Heres the most recent version:
https://vimeo.com/user9559890/review/107186313/380b7aad4f
DAVE RADFORD
Digital Strategist
206.462.6395
Thanks,
Chinaka
Thanks everyone,
Amy
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395
Tomorrow morning?
Maggie Adams
D 202.594.3273 M 202.
Hello again,
Thank you!
Amy
I think that works and if our timing is off well let you know!
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Good morning,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 2
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
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From:
To:
Cc:
Subject:
Date:
Importance:
Dave Radford
"Young, Chinaka"; Amy Kennedy; Adams, Maggie
Cherie Gibson
RE: How to Ride video check-in
Wednesday, December 17, 2014 9:47:56 AM
High
DAVE RADFORD
Digital Strategist
206.462.6395
Chinaka
Thanks everyone,
Amy
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395
Tomorrow morning?
Maggie Adams
D 202.594.3273 M 202.573.3444
Hello again,
Thank you!
Amy
I think that works and if our timing is off well let you know!
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 2
Good morning,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
th
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From:
To:
Cc:
Subject:
Date:
Dave Radford
Cherie Gibson
Amy Kennedy
RE: How to Ride video check-in
Wednesday, December 17, 2014 12:44:13 PM
Hi Cherie,
DAVE RADFORD
Digital Strategist
206.462.6395
DAVE RADFORD
Digital Strategist
206.462.6395
Thanks,
Chinaka
Thanks everyone,
Amy
D 202.594.3273 M 202.5
DAVE RADFORD
Digital Strategist
206.462.6395
Tomorrow morning?
Maggie Adams
D 202.594.3273 M 202.
Hello again,
Thank you!
Amy
I think that works and if our timing is off well let you know!
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Good morning,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
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From:
To:
Cc:
Subject:
Date:
Adams, Maggie
Dave Radford; Young, Chinaka; Amy Kennedy
Cherie Gibson; Joe Martin
RE: How to Ride video check-in
Wednesday, December 17, 2014 1:02:32 PM
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395
DAVE RADFORD
Digital Strategist
206.462.6395
Thanks,
Chinaka
Thanks everyone,
Amy
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395
Tomorrow morning?
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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From:
To:
Cc:
Subject:
Date:
Dave Radford
"Young, Chinaka"; Amy Kennedy; Adams, Maggie
Cherie Gibson; Joe Martin
RE: How to Ride video check-in
Wednesday, December 17, 2014 12:40:49 PM
DAVE RADFORD
Digital Strategist
206.462.6395
DAVE RADFORD
Digital Strategist
206.462.6395
Thanks,
Chinaka
Thanks everyone,
Amy
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395
Tomorrow morning?
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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From:
To:
Cc:
Subject:
Date:
Young, Chinaka
Amy Kennedy; Adams, Maggie; Dave Radford
Cherie Gibson
RE: How to Ride video check-in
Wednesday, December 17, 2014 9:26:36 AM
Hey Guys,
Thanks,
Chinaka
Thanks everyone,
Amy
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395
Tomorrow morning?
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Thank you!
Amy
Maggie Adams
D 202.594.3273 M 202.
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
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From:
To:
Cc:
Subject:
Date:
Amy Kennedy
Dave Radford; "Adams, Maggie"; Christel Ghattas; Young, Chinaka
Cherie Gibson
RE: How to Ride video rough cut
Friday, September 05, 2014 3:42:00 PM
Thank you!
Amy
DAVE RADFORD
Digital Strategist
206.462.6395
Maggie Adams
D 202.594.3273 M 202.
CHRISTEL GHATTAS
Project Coordinator, Mid-Atlantic Region Office
202.684.9255 | cghattas@prrbiz.com
PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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From:
To:
Cc:
Subject:
Date:
Adams, Maggie
Christel Ghattas; Amy Kennedy; Young, Chinaka
Cherie Gibson; Dave Radford
RE: How to Ride video rough cut
Friday, September 05, 2014 10:37:11 AM
Maggie Adams
D 202.594.3273 M 202
CHRISTEL GHATTAS
Project Coordinator, Mid-Atlantic Region Office
202.684.9255 | cghattas@prrbiz.com
PRR
1220 19th Street, NW, Suite 801
Washington, DC 20036
www.prrbiz.com
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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From:
To:
Cc:
Subject:
Date:
Dave Radford
Amy Kennedy
Cherie Gibson
RE: Latest How to Ride cut
Thursday, September 11, 2014 2:23:50 PM
Hi Amy,
DAVE RADFORD
Digital Strategist
206.462.6395
Hey Dave,
Thanks!
Amy
We are so close!!!!!
Maggie
Thank you!
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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From:
To:
Cc:
Subject:
Date:
Amy Kennedy
Adams, Maggie; Young, Chinaka
Cherie Gibson; Dave Radford
RE: Latest How to Ride cut
Friday, September 12, 2014 5:27:00 PM
Hi Maggie,
Amy
Maggie
Thank you!
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
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From:
To:
Cc:
Subject:
Date:
Dave Radford
Amy Kennedy
Cherie Gibson
Re: New cut ready for client review
Friday, September 19, 2014 12:07:16 AM
Dave
On Sep 18, 2014, at 5:06 AM, "Amy Kennedy" <akennedy@prrbiz.com> wrote:
Thanks!
Let me know if there are any questions about the new cut.
DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
<image001.png>View my profile
PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com
From:
To:
Subject:
Date:
Attachments:
Cherie Gibson
Dave Radford; Amy Kennedy
RE: New cut ready for client review
Wednesday, September 17, 2014 3:12:44 PM
image001.png
Thanks!
DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
View my profile
PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com
From:
To:
Subject:
Date:
Attachments:
Amy Kennedy
Cherie Gibson; Dave Radford
RE: New cut ready for client review
Thursday, September 18, 2014 8:06:00 AM
image001.png
From: Dave Radford
Sent: Tuesday, September 16, 2014 3:56 PM
To: Amy Kennedy
Cc: Cherie Gibson
Subject: New cut ready for client review
DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
View my profile
PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com
From:
To:
Cc:
Subject:
Date:
Amy Kennedy
Dave Radford
Cherie Gibson
RE: New cut ready for client review
Friday, September 19, 2014 11:15:00 AM
Thanks, Dave!
Cherie
Thanks!
Amy
Dave
On Sep 18, 2014, at 5:06 AM, "Amy Kennedy" <akennedy@prrbiz.com> wrote:
Thanks, Cherie!
Dave
Thanks!
Let me know if there are any questions about the new cut.
DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
<image001.png>View my profile
PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com
From:
To:
Cc:
Subject:
Date:
Attachments:
Dave Radford
"Adams, Maggie"
Amy Kennedy; Cherie Gibson
RE: New DC Streetcar cut for DDOT review
Thursday, September 25, 2014 5:09:46 PM
image001.png
DAVE RADFORD
Digital Strategist
206.462.6395
WE love it!!!!!!!!!!!!!!!!!
Maggie Adams
D 202.594.3273 M 202.
DAVE RADFORD
Digital Strategist
206.462.6395 |dradford@prrbiz.com
View my profile
PRR
1501 Fourth Avenue, Suite 550
Seattle, Washington 98101
www.prrbiz.com
This e-mail message and any included attachments is for the sole use of the intended recipient(s) and may contain confidential and
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From:
To:
Subject:
Date:
Amy Kennedy
Dave Radford
RE: streetcar video
Thursday, September 04, 2014 2:11:00 PM
Thanks!
Amy
DAVE RADFORD
Digital Strategist
206.462.6395
Hey Taylor,
Dave
-----Original Message----From: Taylor - PopMotion Pictures
[mailto:popmotionpictures@gmail.com]
Sent: Friday, August 29, 2014 9:50 AM
To: Dave Radford
Subject: Re: streetcar video
Hi Dave,
As promised; the first cut of the video is here:
https://vimeo.com/104642718
pass: streetcar
-Taylor
________________________________
This e-mail message and any included attachments is for the sole use
of the intended recipient(s) and may contain confidential and
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disclosure, or distribution is STRICTLY prohibited. If you are not
the intended recipient, please contact the sender by reply email and
destroy all copies of the original message. Thank you.
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Mimecast.
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From:
To:
Cc:
Subject:
Date:
Dave Radford
Amy Kennedy
Cherie Gibson
Re: Super quick question, re: How to Ride video
Thursday, October 09, 2014 2:17:54 PM
Dave
Sent from my iPhone
On Oct 9, 2014, at 10:39 AM, "Amy Kennedy" <akennedy@prrbiz.com> wrote:
Hi Dave,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
From:
To:
Subject:
Date:
Amy Kennedy
Dave Radford
RE: Super quick question, re: How to Ride video
Thursday, October 16, 2014 11:38:00 AM
Hi Dave,
Thanks!
Amy
DAVE RADFORD
Digital Strategist
206.462.6395
Hi Dave,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.445.0735| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com
From:
To:
Subject:
Date:
Dave Radford
Amy Kennedy
Should have a new edit today
Tuesday, September 16, 2014 10:46:28 AM
From:
To:
Cc:
Subject:
Date:
Amy Kennedy
Dave Radford
Cherie Gibson
Super quick question, re: How to Ride video
Thursday, October 09, 2014 1:39:00 PM
Hi Dave,
Thank you,
Amy
AMY KENNEDY
Senior Account Manager, Mid-Atlantic Region Office
202.684.9258 | C 202.
| akennedy@prrbiz.com
PRR
1220 19th Street NW, Suite 801
Washington, D.C. 20036
www.prrbiz.com