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5/12/2009

Nguyn Duy Tm - http://sites.google.com/site/tam0505/

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

5/12/2009

Thc hien nghien cu

Thu thap va x ly d lieu

Cac phng phap thu thap d lieu:


Phong van trc tiep (Face to face interview)
Phong van tai nha (Door to door inetrview)
Phong van tai mot a iem cu the (Central location
interview)
Phong van chang (Mall Intercept interview)
Phong van qua ien thoai
Phong van qua th
Phong van qua internet
Quan sat (Observation)

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Thc hien nghien cu

Thu thap va x ly d lieu

Con ngi Tm nhn mi

Con ngi Tm nhn mi

Qui trnh x ly d lieu


Bc 1: kiem tra, hieu chnh bang cau hoi
Bc 2: ma hoa d lieu tren bang cau hoi

Bc 3: nhap d lieu vao may tnh


Bc 4: lam sach d lieu tren may tnh

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

5/12/2009

Con ngi Tm nhn mi

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Khi ng SPSS

Con ngi Tm nhn mi

Cch c in
nht.
2. Bn c th
chuyn sang
destop m d
dng hn.
1.

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

5/12/2009

Con ngi Tm nhn mi

Giao din

Ca s chun
ca SPSS
Ma trn d liu

nh ngha bin

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Nhp liu

Nhp vo ct Name ba
bin s age, marital,
income.
SPSS mc nh l dng
s (Numeric)

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

5/12/2009

Con ngi Tm nhn mi

nh ngha bin

1.
2.
3.
4.

Name: Tn bin
Type: Kiu d liu
With: rng
Decimal: lng s thp phn

5. Lable: nhn bin (c


dng trong bo co
thng k v biu
6. Value: M ha d liu
7. Measure: Loi d liu

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

nh ngha bin

Name: cc k t lin
tc, khng c khong
cch
2. Type: Numeric (s),
string (ch),
3. With: rng, tng s
lng nu cn thit
4. Decimal: V s 0 nu
l s nguyn
1.

Lable: L tn y
ca bin, l phn s
hin th trong bo co
thng k v biu
6. Value: Phn m ha d
liu. SPSS s hin th
phn ny, khng hin
th phn m ha
7. Measure: Nominal
(nh danh, Ordinal
(th bc), scale (t l)
5.

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

10

5/12/2009

Nguyn Duy Tm

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

11

Con ngi Tm nhn mi

THANG O TRONG NGHIN CU TH TRNG

Thang o nh danh (nominal)


Thang o th t (ordinal)
Thang o khong (interval)
Thang o t l (ratio)

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

12

5/12/2009

Con ngi Tm nhn mi

DNG CU HI

Cu hi m
Cu hi ng
Cu hi phn i (Dichotomous)
Cu hi lit k mt la chn (Single response)
Cu hi lit k nhiu la chn (Multiple respenses)
Cu hi xp hng (Ranking)
Cu hi phn mc (Scale)
Cu hi chm im

13

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

CAU HOI PHAN OI

Anh/ch co s dung ien thoai di ong khong?


1. Co
2. Khong
Gii tnh cua ngi c khao sat
1. Nam
2. N
Ban co phai la ngi thng i ch thng xuyen cho gia
nh khong?
Co

hoac 1
Khong

2
Ban co bao gi s dung kem dng da cha?
Roi

hoac 1
Cha

2
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Norminal

14

5/12/2009

Con ngi Tm nhn mi

CAU HOI LIET KE MOT CAU TRA LI

Trong nhan hieu nc ngot co gaz sau ay ban s dung


thng xuyen nhat nhan hieu nao?
Coca-Cola

1
Pepsi-Cola

2
Sprite

3
7-Up

4
Fanta

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

15

Con ngi Tm nhn mi

CU HI LIT K NHIEU CAU TRA LI

Ban a tng uong qua cac nhan hieu nc ngot co gaz nao
trong cac nhanhieu sau ay?
Coca-Cola

1
Pepsi-Cola

2
Sprite

3
7-Up

4
Fanta

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

16

5/12/2009

Con ngi Tm nhn mi

CU HI XP HNG

Q:Trong cc yu t sau y anh/ch hy cho bit mc quan trng nht, nh,


ba trong vic la chn mua mt my in thoi?
Cht lng bt sng
_____
Ordinal
Kiu dng thi trang
_____
..
_____
Ngun gc xut x
_____
Hy cho bit mc quan trng ca cc yu t sau trong vic la chn mua 1
my in thoi di ng

Cht lng bt sng


Kiu dng thi trang
..
Ngun gc xut x

Quan trong

Bnh thng

Khong quan
trong

1
1
1
1

2
2
2
2

3
3
3
3

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

17

Con ngi Tm nhn mi

CC DNG CU HI PHN MC

Q. Theo bn nhng cu ni sau y cu no


m t ng nht v mu sc ca bao b sn
phm ny?
Qu ti
1
Hi ti
2
Ordinal
Va
3
Hi sng
4
Qu sng
5

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

18

5/12/2009

Con ngi Tm nhn mi

CC DNG CU HI PHN MC

Q. i vi mi cu ni sau, bn lm n ch ra
mc ng ca bn nh th no v vn
X?
Hon ton ng
1
ng
2
Ordinal
Y kin trung dung
3
Khng ng
4
Hon ton khng ng
5

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

19

Con ngi Tm nhn mi

CC DNG CU HI PHN MC (SCALING)


Q.Bn hy cho bit mc tha mn ca bn i vi cc
thuc tnh sau y i vi sn phm TD?
Hon ton
Hon ton khng
tha mn
tha mn
1
2
3
4
5
Q"Bn hy cho bit mc quan trng ca cc thuc tnh
sau y i vi sn phm in thoi di ng?
Hon ton
Hon ton
quan trng
Khng quan trng
1
2
3
4
5
Thu pht sng, nhn hiu,
Ordinal
Kiu dng, tnh nng ph,

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

20

10

5/12/2009

Con ngi Tm nhn mi

CC DNG CU HI CHM IM

Q.Hy cho im cc sn phm sau t 1 n 10 im


theo mc a thch ca bn?
im
Nhn hiu A
\____/
Nhn hiu B
\____/
Nhn hiu C
\____/
Nhn hiu D
\____/
Nhn hiu E
\____/
Thong thng, oi
vi bien Ordinal, ta
co the nh dang
thanh Scale

Ordinal

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

21

Con ngi Tm nhn mi

CAU HOI THUOC THANG O SCALE

Anh/ch san long tra bao nhieu cho moi


thang danh cho cac dch vu ien thoai?

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

22

11

5/12/2009

Con ngi Tm nhn mi

TM LI: TO DATABASE

Phn tch bin cn to v nhn dng:


1. Thuc tnh ca bin: Norminal, ordinal, Internal
2. Nhn dng cu hi: (mt cu tr li hoc nhiu cu
tr li)
3. M ha cc k t: chuyn t dng ch sang s

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

23

Con ngi Tm nhn mi

TAO FILE VI CAC BIEN SAU

C1: Anh/ch co s dung ien thoai di


ong khong?
1. Co 2. Khong
C2: Gii tnh cua ngi c khao sat
Nam N
C3: Trong nhan hieu nc ngot co gaz
sau ay ban s dung thng xuyen
nhat nhan hieu nao?
Coca-Cola

1
Pepsi-Cola

2
Sprite

3
7-Up

4
Fanta

C4: Bn hy cho bit mc tha mn


ca bn i vi thuc tnh kiu dng
i vi sn phm TD?
Hon ton
1
2 3 4
5
C5: "Bn hy cho bit mc quan
trng ca thuc tnh nhn hiu i
vi sn phm in thoi di ng?
1
2
3
4
5
1: rat khong thoa man en 5 la rat
thoa man
C6: Nhng kh khn ca anh/ch trong
vic dng DTD.
1. Sng yu, 2. Tnh nng t, 3.Phc tp,
4. Khc (nu r . )

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

24

12

5/12/2009

Con ngi Tm nhn mi

nh ngha bin

Bi tp: nhp cc bin s sau y

H v tn

Tui

Gii tnh

Nganh

Vic lm thi
gian rnh

Nguyn vn
A

22

Nam

KTPT

c sch

Nguyn th B

20

KTKT

Xem phim

Trn nh C

19

Nam

QTKD

c sch

Tng minh D

18

Nam

NH

Nghe nhc

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

25

Con ngi Tm nhn mi

c file t Excel

Chu y: (1) file excel phai co dang hoan chnh nh


matran data. (2) file excel ch co 1 sheet data
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

26

13

5/12/2009

Con ngi Tm nhn mi

c file t Excel
c tn bin
t dng u
tin

Vng d liu
cn import
vo

Ok nu bn
xong
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

27

Con ngi Tm nhn mi

c file t Excel

Hay w

Cn nhiu cch khc na


Nguyen Duy Tam - http://sites.google.com/site/tam0505/

28

14

5/12/2009

Thc hien nghien cu

Phan tch d lieu bng SPSS

Con ngi Tm nhn mi

Thong ke mo ta (Descriptive Statistics): S dung


bang bieu, bieu o o th e tom tac, dien at
d lieu nghien cu.
Thong ke suy dien (Statistical Inference): S dung
cac thong so cua mau e c lng va kiem
nghiem cac gia thuyet ve tong the.

Kiem nh cac moi quan he tng quan co y ngha


gia cac bien khao sat
Kiem nghiem s khac biet co y ngha gia cac gia tr
trung bnh

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

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29

Con ngi Tm nhn mi

Thong ke mo ta (Descriptive Statistics)

Thong ke mo ta cho bien nh tnh (thang o nh danh va


thang o th t)
o bang n (phan tch mot bien): Bang phan bo tan suat

(Frequencies)
o bang cheo (Phan tch hai bien): Bang Crosstabs
oi vi bien nhieu tra li: trc khi o bang ta phai tien hanh
nhom cac bien cha ng cac gia tr tra li co c (multiple
responses/define groups) trc khi tien hanh o bang
(frequencies hoac crosstabs)

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

30

30

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5/12/2009

o bang n (phan tch mot bien)


Bang phan bo tan suat (Frequencies)

Con ngi Tm nhn mi

Chon cong cu Analyze/ descriptive statistics /frequencies

databtap5statistic.SAV
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

5/12/2009

31

31

o bang n (phan tch mot bien)


Bang phan bo tan suat (Frequencies)

Con ngi Tm nhn mi

Tinh trang hon nhan

Valid

Da c o gia dinh
Goa bua
Da ly di
Da ly than
Chua co gia dinh
Total

Frequency
525
16
148
29
205
923

Perc ent
56.9
1.7
16.0
3.1
22.2
100.0

Valid Percent
56.9
1.7
16.0
3.1
22.2
100.0

Cumulative
Perc ent
56.9
58.6
74.6
77.8
100.0

Y ngha cac con so dien giai


ket qua

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

32

32

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5/12/2009

o bang n (phan tch mot bien)


Bang phan bo tan suat (Frequencies)

Con ngi Tm nhn mi

Trinh do hoc van

Valid

Duoi bat PTTH


Pho thong trung hoc
Cao dang/trung hoc
chuy en nghiep
Dai hoc
Tren dai hoc
Total

Frequency
85
498

Perc ent
9.2
54.0

Valid Percent
9.2
54.0

Cumulative
Perc ent
9.2
63.2

70

7.6

7.6

70.7

180
90
923

19.5
9.8
100.0

19.5
9.8
100.0

90.2
100.0

Thc hien tng t cho bien Trnh o hoc van

5/12/2009

33

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

33

Con ngi Tm nhn mi

Thnh phn bng kt qu

Vng
thng
tin kt
qu

Vng hin
th kt qu,
biu

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

34

17

5/12/2009

Con ngi Tm nhn mi

Hin th kt qu
Tn s

Tn sut
hp l

Tn sut

Gender

Valid

Female
Male
Total

Frequency
3179
3221
6400

Percent
49.7
50.3
100.0

Valid Percent
49.7
50.3
100.0

Tn sut
tch ly

Cumulative
Percent
49.7
100.0

ngha ca bng tn s
Cch c tn s, tn sut

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

35

Con ngi Tm nhn mi

Hiu chnh bng kt qu


Double table Select / format/table looks

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

36

18

5/12/2009

Con ngi Tm nhn mi

Copy kt qu sang word

Right click: chn 1


trong hai option sau:
1. Copy: c th hiu
chnh bng kt qu
c
2. Copy object: khng
hiu chnh kt qu
c

37

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Xut kt qu sang word/excel


Tn file

Chn table export,


Right click: chn
export
Xut tt c trong
output

Nhng g hin
th

Ch phn c
chn

Chn *.doc, *.xls,


*.ppt,

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

38

19

5/12/2009

Con ngi Tm nhn mi

TAO BIEU O TRONG FREQUENCIES


Tinh trang gia dinh

3%

16%
2%

22%

Analyze/
descriptive
statistics
/frequencies/CH
ARTS

Make up for
charts
57%

Da co gia dinh
5/12/2009

Goa bua

Da ly di

Da ly than

Chua co gia dinh

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

39

39

Con ngi Tm nhn mi

Thc hnh tng t cho nhng bi tp sau

Lp nhng bng thng k n bin cho trnh


hc vn v cc loi nhc yu thch
(bigband, bluegrass, country, broadway,
classial, folk, jazz, opera,), hy nhn xt v
nhng kt qu ny. Theo bn, nhng kt qu
cho ta bit iu g ang din ra trn thc t
hin nay.

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

40

20

5/12/2009

Con ngi Tm nhn mi


o bang cheo (Phan tch hai
bien)
databtap5Bang Crosstabs
statistic.SAV

Chon cong cu Analyze/Descriptive Statistics/Crosstabs

5/12/2009

41

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi
Trinh do hoc van * Gioi tinh nguoi tra loi Crosstabulation

41

Tm nhn mi

Count

Trinh
do
hoc
van

Total

Duoi bat PTTH


Pho thong trung hoc
Cao dang/trung hoc
chuyen nghiep
Dai hoc
Tren dai hoc

Gioi tinh nguoi tra loi


Nam
Nu
49
35
225
272

Total
84
497

33

37

70

88
55
450

91
35
470

179
90
920

Trong so 920 ngi tra li, co 225 ngi n co trnh


o hoc van la PTTH

Nhan nh: la bang phan tch cheo theo tan so.


Y ngha: tat ca eu chon so tong quan sat (920) la n v so
sanh

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

42

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21

5/12/2009

Con ngi Tm nhn mi


o bang cheo (Phan tch hai
bien)
Bang Crosstabs
Trinh do hoc van * Gioi tinh nguoi tra loi Crosstabula tion
% within Gioi tinh nguoi tra loi

Trinh
do
hoc
van

Duoi bat PTTH


Pho thong trung hoc
Cao dang/trung hoc
chuy en nghiep
Dai hoc
Tren dai hoc

Gioi tinh nguoi tra loi


Nam
Nu
10.9%
7.4%
50.0%
57.9%

Total

Total
9.1%
54.0%

7.3%

7.9%

7.6%

19.6%
12.2%
100.0%

19.4%
7.4%
100.0%

19.5%
9.8%
100.0%

o bang cheo theo gii tnh: theo cot la 100%, dong


khong la 100%.
Chu y: Tan suat ch c phan tch khi tong la 100%
5/12/2009

43

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

43

Con ngi Tm nhn mi

o th cua bang
cheo. Chon Display
cluster bar chart

Trinn do hoc van - gioi tinh


70%
58%

60%

54%

50%

50%
40%
30%
20%

20%
11%

10%

7%

19%

19%
12%

7%

8%

7%

9%

8%

10%

0%
Nam

Nu

Tong cong

Duoi bat PTTH

Pho thong trung hoc

Cao dang/trung hoc chuyen nghiep

Dai hoc

Tren dai hoc


5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

44

44

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5/12/2009

o bang cheo (Phan tch hai bien)


Bang Crosstabs

Con ngi Tm nhn mi

Trinh do hoc van * Gioi tinh nguoi tra loi Crosstabula tion
% within Trinh do hoc van

Trinh
do
hoc
van

Gioi tinh nguoi


Nam
58.3%
45.3%

Duoi bat PTTH


Pho thong trung hoc
Cao dang/trung hoc
chuy en nghiep
Dai hoc
Tren dai hoc

Total

Total
100.0%
100.0%

47.1%

52.9%

100.0%

49.2%
61.1%
48.9%

50.8%
38.9%
51.1%

100.0%
100.0%
100.0%

Can chon bien phan


tch trc khi phan
tch

Nhan
nh

Bang cheo phan tch theo dong


5/12/2009

tra loi
Nu
41.7%
54.7%

45

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

45

Con ngi Tm nhn mi

Trinh do hoc van - gioi tinh


70%
60%

58%

50%

42%

55%
45%

61%
53%
47%

49%51%

49%51%
39%

40%
30%
20%
10%
0%
Duoi bat
PTTH

Pho thong
trung hoc

Cao
dang/trung
hoc chuyen
nghiep
Nam

5/12/2009

Dai hoc

Tren dai hoc

Tong cong

Nu

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

46

46

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5/12/2009

Con ngi Tm nhn mi

Thc hanh: Lap cac bang cheo theo cac cap bien sau
va nhan xet cho cac bang
1.
2.
3.

Trnh o hoc van vi chung toc


Tong thu nhap va chung toc
Tong thu nhap theo gii tnh

databtap5statistic.SAV

Ve bieu o cho cac bang ket qua tren va


make up cho cac bieu o nay

47

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Thong ke mo ta (Descriptive Statistics)

Thong ke mo ta cho bien nh lng (thang o khoang va


thang o ty le)
o bang mo ta mot bien lng Descriptive
o bang mo ta bien nh lng (bien phu thuoc) trong
moi quan he vi cac bien nh tnh khac (bien oc lap):
S dung cong cu Compare mean/mean khai bao bien
nh lng can phan tch la bien phu thuoc va bien nh
tnh (phan nhom bien nh lng can phan tch) la bien
oc lap

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

48

48

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5/12/2009

Con ngi Tm nhn mi

o bang mo ta mot bien nh lng


Descriptive

Chon cong cu Analyze\Descriptive statistics\Descriptives

databta
p5statistic.
SAV

5/12/2009

49

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

49

Con ngi Tm nhn mi

o bang mo ta mot bien nh lng Descriptive

Descriptive Statistics
N
Age of Respondent
Valid N (listwise)

923
923

Minimum
18

Maximum
60

Mean
38.72

Std. Deviation
10.30

Descriptive Statistics
N
Heavy Metal Music
Valid N (listwise)

5/12/2009

902
902

Minimum
1

Maximum
5

Mean
3.98

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Std. Deviation
1.16

50

50

25

5/12/2009

Con ngi Tm nhn mi

o bang mo ta nhiu bien nh lng Descriptive


Descriptiv e Statistics
N
Country Western Music
Blues or R & B Music
Jazz Music
Classical Music
Folk Music
Opera
Rap Music
Heavy Metal Music
Valid N (listwise)

5/12/2009

910
902
905
886
887
867
903
902
815

Minimum
1
1
1
1
1
1
1
1

Maximum
5
5
5
5
5
5
5
5

Mean
Std. Deviation
2.33
1.06
2.43
.99
2.50
1.06
2.61
1.20
2.77
1.02
3.57
1.09
3.87
1.12
3.98
1.16

51

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

51

Con ngi Tm nhn mi

Muc do ua thich
Blues or R & B Music

2.43
2.61

Classical Music
Country Western Music

2.33
2.77

Folk Music
Heavy Metal Music

3.98
2.50

Jazz Music
Opera

3.57
3.87

Rap Music
0.00
5/12/2009

0.50

1.00

1.50

2.00

2.50

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

3.00

3.50

4.00

4.50
52

52

26

5/12/2009

Con ngi Tm nhn mi

Muc do ua thich
Country Western Music

2.33
2.43

Blues or R & B Music


Jazz Music

2.50

Classical Music

2.61

Folk Music

2.77
3.57

Opera
Rap Music

3.87

Heavy Metal Music

3.98
1

Rat thich
5/12/2009

Rat ghet

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

53

53

Con ngi Tm nhn mi

C th tnh cc ch tiu thng k m t thng qua cng c


Frequency

Analyze/descriptive statistic/frequency/[chon
bien]/statistics
Chn cc ch tiu cn tm:
1. Cc ch tiu o lng mc tp trung [central
tedency]
2. Cc ch tiu o lng mc phn tn [Dispersion]
3. Cc phn v (t phn v, thp phn v, bch phn v)
[percentile value]
VD: Tm cc ch tiu thng k m ta cho hai bin age
v educ
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

54

27

5/12/2009

Con ngi Tm nhn mi

o bang mo ta bien nh lng (bien phu thuoc) trong moi


quan he vi cac bien nh tnh khac (bien oc lap)

Chon cong cu Compare Means/Means.

Gia tr muon tnh


trung bnh

Bien phan nhom


5/12/2009

55

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

55

Con ngi Tm nhn mi

o bang mo ta nhieu bien nh lng


Report
Mean
Trinh do hoc van
Duoi bat PTTH
Pho thong trung hoc
Cao dang/trung hoc
chuyen nghiep
Dai hoc
Tren dai hoc
Total

5/12/2009

Classical
Music
3.24
2.78

Rap Music
3.64
3.84

2.62

3.93

2.23
1.93
2.61

3.90
4.14
3.87

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

56

56

28

5/12/2009

Con ngi Tm nhn mi

oi vi bien nhieu cau tra li Multiple Response

1.
2.
3.
k.

VD: Anh ch thng dng nhng thuc tnh no ca in


thoi di ng:
Goi, lien lac
Ch e nghe
e nghe nhac
: ..
Games

Multiple

57

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Thong ke mo ta (Descriptive Statistics)


oi vi bien nhieu tra li

Chon cong cu Anlyzes/Multiple Response/Define sets


Nhom cau
tra li

KVKTP
CT

Chon cong cu Statistics/Multiple Response/Frequencies hoac Crosstabs

5/12/2009

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

58

58

29

5/12/2009

Con ngi Tm nhn mi

Bang tan so multiple response

Chuyen bien
can phan tch
vao

59

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Bang tan so vi bien nhieu cau tra li


Case Summary

Valid
N
$mucdich a

Percent
100.0%

Cases
Missing
N
Percent
0
.0%

Total
N
6

Percent
100.0%

a. Group

$mucdich Frequencies

N
$mucdich a

Khong
Co

Total

Responses
Percent
11
30.6%
25
69.4%
36
100.0%

Percent of
Cases
183.3%
416.7%
600.0%

Giai thch
y ngha

a. Group

ng dung: khu vc kinh te phi chnh thc: So ky


nang co c
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

60

30

5/12/2009

Con ngi Tm nhn mi

o bang cheo vi bien nhieu cau tra li


Analyze/multiple
response/crosstabs

nh ngha la chon
61

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

o bang cheo vi bien nhieu cau tra li


q3.1sexCH*$nguyennhan Crosstabulation
Gioi tinh chu ho
Nam
Nu
Count
Count
$nguyennhan

Total

Khong tim
duoc viec
Khong muon
le thuoc
Noi nghe
truyen thon
Tan dung vi
tri thua
Mong muon
on dinh ki
Goi y cua
nguoi than
tan dung thoi
gian n
Khac

Total
Count

158

185

343

62

71

133

27

38

65

57

82

139

117

160

277

65

105

170

26

36

62

22
254

20
337

42
591

Percentages and totals are based on respondents.


a. Group

Theo tan suat, chon Option


Nguyen Duy Tam - http://sites.google.com/site/tam0505/

62

31

5/12/2009

Thong ke mo ta (Descriptive Statistics)


oi vi bien nhieu tra li

Con ngi Tm nhn mi

Chon cong cu Multilpe response table

nh ngha bien nhieu la


chon

Ten bang

Tan suat

63

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Thong ke mo ta (Descriptive Statistics)


oi vi bien nhieu tra li

Con ngi Tm nhn mi

Layers

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

64

32

5/12/2009

Nguyn Duy Tm

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

65

Con ngi Tm nhn mi

CC PHP BiN I

2.

M ha li (recode)
Cng c t ng m ha li (automatic recode)

3.
4.
5.

La chn quan st (sellect cases)


Cng c tnh ton gia cc bin (Compute)
Thay th gi tr b thiu (missing value)

1.

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

66

33

5/12/2009

Con ngi Tm nhn mi

M ha li (recode)

Cng dng: xc nh gi tr ca mt bin thnh mt gi tr mi


ph hp hn (thng dng cho bin nh lng, i khi vn
c th dng cho bin nh tnh)
1. M ha trn cng mt bin(Recode into same variables). Mt
bin c, ch cn bin mi.
2. M ha trn cng mt bin(Recode into diffenrent variables).
To bin mi, vn duy tr bin c

67

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

M ha trn cng mt bin(Recode into same variables)

Phn nhm bin mc lng hin ti ca cc nhn vin trong


trng
thnh cc nhm nh sau:
Muc luong khoi diem

Valid

Duoi 15000 USD


Tu 150000 - 30000 USD
Tu 30000 - 45000 USD
Tren 45000 USD
Total

Frequency
58
759
272
11
1100

Percent
5.3
69.0
24.7
1.0
100.0

Valid Percent
5.3
69.0
24.7
1.0
100.0

Cumulative
Percent
5.3
74.3
99.0
100.0

Universal of florida
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

68

34

5/12/2009

Con ngi Tm nhn mi

M ha trn cng mt bin(Recode into same variables)

Transform/recode/Recode into same variable

Chuyn bin
cn M Ha

Chuyn gi
tr c thnh
gi tr mi
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

69

Con ngi Tm nhn mi

M ha trn cng mt bin(Recode into same variables)

M ha
1: Di 1 triu
2: T 1-3 triu
3: T 3 5 triu
4: 5 10 triu
5: 10 30 triu
6: 30 50 triu
7: trn 50 triu

New
Value

Old value
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

70

35

5/12/2009

Con ngi Tm nhn mi

M ha trn cng mt bin(Recode


into diffenrent variables)
Tn bin
Bin recode

mi

Transform/recode/recode in to different variable.

M ha
bin

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

71

Con ngi Tm nhn mi

M ha c iu kin

Trong trng hp tc gi ch mun m ha trong trng hp


tha iu kin no . V d: M ha cho nhng c s ti
thnh ph HCM.

M ha
c iu
kin

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

72

36

5/12/2009

Con ngi Tm nhn mi

M ha c iu kin
Khng iu
kin

iu
kin

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

73

ngi Tm nhn mi
Cng c t ng m ha li Con
(automatic

recode)

L phng php m ha t ng cc gi tr dng chui sang


dng s vo trong mt bin mi. Bin mi ny s cha cc
con s nguyn lin tc, mi con s nguyn trong bin mi s
i din cho cc gi tr dng chui ging nhau .
V d: bn c bin gii tnh (male, female), mun m ha li
thnh (1: male. 2: female)
BT: Universal of florida

Universal of florida
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

74

37

5/12/2009

Con ngi Tm nhn mi

Cng c t ng m ha li (automatic

recode)

Transform/Automatic Recode
Bin cn m ha

Tn bin mi

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

75

Con ngi Tm nhn mi

La chn cc quan st (Select Cases)

Cng c Select Cases a ra mt vi phng php cho php ta


la chn ra nhng nhm nh cc trng hp quan st da trn
tiu chun hay iu kin c th. Ta cng c th dng phng
php ny la chn mt mu ngu nhin cc trng hp
quan st t tng th d liu. thc hin lnh la chn cc
quan st ny ta chn Data/select cases t menu ta s c hp
thoi

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

76

38

5/12/2009

Con ngi Tm nhn mi

La chn cc quan st (Select Cases)


Khng iu
kin

Tha iu
kin
Ngu nhin
theo xc
xut
T quan st
k n K

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

77

Con ngi Tm nhn mi

La chn cc quan st (Select Cases)


c If
conditions
are
satisfied

random
sample of
cases

Base
range
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

78

39

5/12/2009

Con ngi Tm nhn mi

Cng c tnh ton gia cc bin (Compute)

Cng c compute c dng tnh ton gia cc gi tr


trong cc bin v kt qu s c lu gi trong mt bin mi
hoc l mt bin khc sn c hoc bin cha ng gi tr ang
tnh ton.
Tnh mc chnh lch gia mc lng khi im v lng
hin ti ca cc nhn vin

Employee data.sav
79

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Cng c tnh ton gia cc bin (Compute)

Transform/compute
Current salary beginning salary

Lnh tnh ton

Tn bin
mi

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

80

40

5/12/2009

Con ngi Tm nhn mi

Thay th gi tr b thiu (missing value)

Cng c ny gip ta c th t ng thay th cc gi tr b thiu


trong tp d liu.
Gi tr cn
Transform/replace missing value
thay
Series mean

Mean of nearby point


Median of near by point
Linear interpolation
Linear trend at point.

VD: xa 2 gi tr trong
Lng khi im v thay
Th bng gi tr khc
Employee data
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

81

Con ngi Tm nhn mi

Thong ke suy dien

Muc tieu: Dung tham so mau e c lng cac tham so cua


am ong
Phng phap: Dung cac phng phap kiem nh thong ke
e kiem nghiem cac gia thuyet ve tong the

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

82

41

5/12/2009

Con ngi Tm nhn mi

Kiem nh trung bnh tong the

Bai toan: Lng khi iem. Lng hien tai


Co gia thiet cho rang mc lng hien tai cua cac nhan vien
la 30000USD (0).Theo anh ch, gia thiet tren ung khong?

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

83

Con ngi Tm nhn mi

Quy trnh kiem nh

B1: at hai gia thiet H0 va H1


H0: Gia thiet ung = 0
H1: <> 0:

Gia thiet sai

B2: Tm mc y ngha cua tong the mau (.sig)


B3: tm mien bac bo H0 ()
B4: Ra quyet nh H0 neu sig > va ngc lai

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

84

42

5/12/2009

Con ngi Tm nhn mi

Dung phan phoi z kiem nghiem gia thuyet ve cho gia tr


trung bnh tong the.

Vung bac bo Ho
0,025

Vung bac bo Ho
0,025

Vung chap nhan gia thuyet Ho

Z = -1,96

Z =1,96

Z= 0

= 368
Xac nh gia tr ti han: 0,5 0,025 = 0,475. Tra bang phan phoi Z
gia tr ti han la 1,96 (va -1,96)
Tnh Z theo cong thc:

x
S/ n

Bac bo gia thuyet Ho neu Z>1,96 hoac Z<-1,96


85

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Thc hien nghien cu

Con ngi Tm nhn mi

He so y ngha (P-value hay Significant level)


(V du phan pho students t)

P-value
(sig.)>0,025
P-value (sig.)
<0,025

Vung bac bo Ho
0,025

Vung chap nhan gia thuyet Ho

- t (/2,n-1)

t/2,n-1
Gia tr t tnh c
nho hn iem ti han

Gia tr t tnh c
ln hn iem ti han

So sanh P-value vi mc y ngha (sai so chon mau)


bac bo (p-value< ) hay chap nhan (p-value> ) gia thuyet thong ke
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

86

43

5/12/2009

Con ngi Tm nhn mi

Kiem nh trung bnh tong the

Nhap bien can


kiem nh
(Variable of scale)

0
87

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Kiem nh trung bnh tong the


One-Sample Statistics
N
Current Salary

Mean
$34,419.57

474

Std. Deviation
$17,075.661

Std. Error
Mean
$784.311

One-Sample Test
Test Value = 30000

Luong hien tai

t
5.622

Sig. < H1

df
472

Sig. (2-tailed)
.000

Mean
Difference
$4,418.446

95% Confidence
Interval of the
Difference
Lower
Upper
$2,874.01 $5,962.88

Bc hai

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

88

44

5/12/2009

Con ngi Tm nhn mi

Kiem nh trung bnh hai tong the

Bai toan: Lng khi iem. Lng hien tai


Co gia thiet cho rang, mc lng cua nam va n trong cong
ty la nh nhau. Theo anh ch, ieu nay co ung?
Analyzy/compare means/independent sample T test

89

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Kim nh trung bnh hai mu c lp (1 bin nh


lng, 1 bin nh tnh)
Bin
nh
lng

Bin phn
nhm (bin
nh tnh)

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Thay
i
tin cy

90

45

5/12/2009

Con ngi Tm nhn mi

Kiem nh trung bnh hai tong the

Quy trnh kiem nh:


1. B1: Kiem nh phng
2.

sai chon hng kiem

nh (Levenes test).
B2: Kiem nh gia thiet ca bi ton

91

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Kiem nh trung bnh hai tong the


Kiem nh phng
sai

PS
khong
oi

PS thay oi

Kim nh s bng nhau v mc lng hin ti ca th k


vn phng v qun c, hoc gia qun c v qun l
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

92

46

5/12/2009

Con ngi Tm nhn mi

Kiem nh hai mau oc lap

Bai toan: Lng khi iem. Lng hien tai


Co gia thiet cho rang mc lng hien tai khong khac so vi
mc lng khi iem.
Theo anh ch, gia thiet nay co ung?
Analyze/compare means/pare sample T test

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

93

Con ngi Tm nhn mi

Kiem nh hai mau oc lap

Chon cap muon so sanh (danh


cho bien nh lng)
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

94

47

5/12/2009

Con ngi Tm nhn mi

Kiem nh hai mau oc lap

Paired Samples Test

Paired Differences

Pair 1
Luong hien tai Luong khoi diem
$17,409.197
$10,825.353

Mean
Std. Deviation
Std. Error Mean
95% Confidence Interval
of the Difference

$497.750
Lower
Upper

$16,431.116
$18,387.277
34.976
472
.000

t
df
Sig. (2-tailed)

Bai tap: so san pham loai 1 va


loai 2

Trc va sau QC

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

95

Con ngi Tm nhn mi

Kiem nh ANOVA

Kiem nh trung bnh hai mau ch co the thc hien cho hai
la chon (Ex: gii tnh). ANOVA co the kiem nh cho
nhieu la chon.
Bai toan: Lng khi iem. Lng hien tai
Anh ch vui long cho biet co phai mc lng theo nganh
nghe trong cong ty la nh nhau?
Analyze/compare means/one way ANOVA

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

96

48

5/12/2009

Con ngi Tm nhn mi

Kiem nh ANOVA

Quy trnh kiem nh:


B1: Kiem nh phng sai chon hng kiem nh (Test of
Homogeneity of Variances).
B2: Kiem nh gia thiet

97

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Kiem nh ANOVA
Nhap bien can
kiem nh

Bin phn
bit
Pht hin khc
bit. Kim nh
su

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

98

49

5/12/2009

Con ngi Tm nhn mi

Kiem nh ANOVA

Kim nh phng sai


Test of Homogeneity of Variances
Luong hien tai
Levene
Statistic
59.638

df1

df2
470

Sig.
.000

Kim nh ANOVA
Test of Homogeneity of Variances

Chn H1
Kim nh su

Luong hien tai


Levene
Statistic
59.638

df1
2

df2
470

Sig.
.000

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

99

Con ngi Tm nhn mi

Kiem nh ANOVA
Phng
sai khng
i

Phng
sai thay i

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

100

50

5/12/2009

Con ngi Tm nhn mi

Kiem nh ANOVA
(*)Co s khac biet
gia van phong va
cong nhan

Multiple Comparisons
Dependent Variable: Luong hien tai

LSD

(I) Nganh nghe


Van phong
Cong nhan
Quan ly

Tamhane

Van phong
Cong nhan
Quan ly

(J) Nganh nghe


Cong nhan
Quan ly
Van phong
Quan ly
Van phong
Cong nhan
Cong nhan
Quan ly
Van phong
Quan ly
Van phong
Cong nhan

Mean
Difference
(I-J)
Std. Error
-$3,119.994
*********
-$36158.90*
*********
$3,119.994
*********
-$33038.91*
*********
***********
*********
***********
*********
-$3,119.994* $569.106
-$36158.90*
*********
$3,119.994* $569.106
-$33038.91*
*********
***********
*********
***********
*********

Sig.
.124
.000
.124
.000
.000
.000
.000
.000
.000
.000
.000
.000

95% Confidence Interval


Lower Bound
Upper Bound
-$7,099.26
$859.27
-$38,574.57
-$33,743.23
-$859.27
$7,099.26
-$37,451.61
-$28,626.21
$33,743.23
$38,574.57
$28,626.21
$37,451.61
-$4,503.69
-$1,736.29
-$41,098.22
-$31,219.59
$1,736.29
$4,503.69
-$37,982.78
-$28,095.04
$31,219.59
$41,098.22
$28,095.04
$37,982.78

*. The mean difference is significant at the .05 level.

Bai tap hieu qua ban hang


Nguyen Duy Tam - http://sites.google.com/site/tam0505/

101

Con ngi Tm nhn mi

Thong ke suy dien

Kiem nghiem moi quan he gia hai bien nh tnh: kiem


nghiem moi quan he gia hai bien trong ban cheo. S
dung kiem nghiem Chi bnh phng
Kiem nghiem s khac nhau gia hai gia tr trung bnh
Kiem nghiem Students t cho hai mau oc lap (independent

samples t test)
Kiem nghiem Students t cho cap mau (paired samples t
test)
Phan tch phng sai mot yeu to (one-way ANOVA)

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

102

51

5/12/2009

Con ngi Tm nhn mi

Kiem nghiem moi quan he gia hai bien nh tnh

S dung phan phoi chi-bnh phng kiem nghiem gia thuyet:


H0: 2 bien khao sat oc lap vi nhau
H1: Ton tai moi quan he gia 2 bien
Xac nh gia tr Chi bnh phng ti han X2df,
Bat t do df=(so hang so cot 1) vi mc y ngha xac nh
Tnh gia tr Chi bnh phng tnh toan X2
r

X 2

(Oij Eij ) 2

Eij
i 1 j 1
So sanh X2 vi X2df, : Bac bo H0 khi X2< X2df, , hay

Bac bo gia thuyet H0 neu p-value (sig.)< (= 0,05)

103

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

Kiem nghiem moi quan he gia hai bien nh


tnh
Bao lau doc bao mot lan * Trinh do hoc van Crossta bulation
% within Trinh do hoc van

Bao lau
doc bao
mot lan

Moi ngay
Vai lan mot tuan
Mot lan mot tuan
It hon mot lan mot tuan
Khong bao gio doc

Total

Duoi bat
PTTH
16.9%
35.6%
18.6%
13.6%
15.3%
100.0%

Pho thong
trung hoc
38.7%
33.4%
13.5%
11.4%
2.9%
100.0%

Trinh do hoc van


Cao
dang/trung
hoc chuyen
nghiep
Dai hoc
47.9%
55.7%
25.0%
26.2%
14.6%
13.1%
12.5%
4.9%
100.0%

100.0%

Tren dai hoc


50.9%
36.8%
5.3%
1.8%
5.3%
100.0%

Total
41.8%
31.9%
13.2%
9.6%
3.5%
100.0%

Chi-Square Tests

Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Ass ociation
N of Valid Cases

Value
62.771 a
63.044
29.721

16
16

Asy mp. Sig.


(2-s ided)
.000
.000

.000

df

P-value< (0.05). Bac bo H0


Thi lng oc bao co quan he
vi trnh o hoc van

627

a. 5 cells (20.0%) have expected c ount less than 5. The


minimum expected count is 1.68.

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104

52

5/12/2009

Con ngi Tm nhn mi

Kiem nghiem moi quan he gia hai bien nh


tnh
Bao lau doc bao mot lan * Tinh trang cong viec Crosstabulation
% within Tinh trang cong viec

Bao lau
doc bao
mot lan

Tinh trang c ong viec


Lam viec toan
Lam viec
thoi gian
ban thoi gian That nghiep
44.5%
36.8%
33.3%
31.4%
30.5%
37.0%
12.0%
17.9%
18.5%
8.7%
10.5%
3.7%
3.3%
4.2%
7.4%
100.0%
100.0%
100.0%

Moi ngay
Vai lan mot tuan
Mot lan mot tuan
It hon mot lan mot tuan
Khong bao gio doc

Total

Total
42.8%
31.6%
13.3%
8.8%
3.6%
100.0%

Chi-Square Tests

Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Ass ociation
N of Valid Cases

Value
7.043a
6.869
2.193

8
8

Asy mp. Sig.


(2-s ided)
.532
.551

.139

df

P-value > (0.05). Chap nhan H0


Khong u c s e ket luan:
Thi lng oc bao co quan he
vi tnh trang cong viec

580

a. 4 cells (26.7%) have expected c ount less than 5. The


minimum expected count is .98.

105

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Tm nhn mi
PHAN TCH VA DIEN ACon
T ngi
DLIE
U
NGHIEN CU
Nhn vao 2 logo sau, hay cho biet y kien oi vi cac ca u noi sau. Vi mc o ong y
nh sau:
1: Hoan toan khong ong y va mc o ong y tang dan ti 5: hoan toan ong y

Chat lng cao


Thiet ke ep
ang tin cay
Gia ca hp ly
Sang tao
Tin xao
Dan au
Nhan hieu toan cau
Nhan hieu a thch cua toi

Hoan toan
ong y

ong
y

5
5
5
5
5
5
5
5
5

4
4
4
4
4
4
4
4
4

Khong
ong y
khong
phan oi
3
3
3
3
3
3
3
3
3

Khong
ong y

Hoan toan
khong
ong y

2
2
2
2
2
2
2
2
2

1
1
1
1
1
1
1
1
1

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106

53

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP

Kiem nghiem gia tr trung bnh cua hai mau oc lap

oi vi kiem nghiem nay chu y en ket qua kiem nghiem s


ngang bang phng sai cua hai mau (Levene Test). Tuy theo
ket qua kiem nghiem s ngang bang phng sai ma la chon
kiem nghiem t ve s ngang bang gia 2 gia tr trung bnh
tng ng.

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

107

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP

Bc 1: Kiem nghiem phng sai ngang bang (Levenes test)


Thiet lap gia thuyet
Ho: Phng sai gia 2 mau ngang bang nhau
H1: Phng sai gia 2 mau khong ngang bang nhau

Kiem nghiem F
Cong thc tnh F:

F( n1 1, n2 1)

S 12
S 22

Neu p-value (sig.)< Bac bo Ho La chon kiem nghiem


t so sanh trung bnh mau vi ieu kien phng sai khong ngang
bang (Equal variances not assumed)
Neu p-value (sig.)<= Chap nhan Ho La chon kiem
nghiem t so sanh trung bnh mau vi ieu kien phng sai
ngang bang (Equal variances assumed)

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108

54

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP

Bc 2: Kiem nghiem s ngang bang ve gia tr trung bnh (t


student test)
Thiet lap gia thuyet
H0: Gia tr trung bnh cua hai mau la bang nhau
H1: Gia tr trung bnh cua hai mau la khac nhau
Neu p-value (Sig. two-tailed) < /2 Ta bac bo gia thuyet

Ho (Kiem nghiem 2 nhanh two tailed)

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109

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP

Kiem nghiem t
Cong thc tnh t
Gia thuyet phng sai ngang bang c chap nhan
t

x1 x 2
1 1
S p2
n1 n2

S P2

(n1 1) S12 (n 2 1) S 22
n1 n 2 2

Vi bat t do df
(n1 + n2 2)

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

110

55

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP

Cong thc tnh t


Gia thuyet phng sai ngang bang khong c chap nhan
x1 x 2

S12 S 22

n1 n2

Vi bat t do df

df

S12

(S12

n1
2

S 22

n2

)2

( S 22

n1 )
n2 ) 2

n1 1
n2 1
111

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP

V du:
Co s khac biet hay khong gia hai khu vc nghien cu (Ha Noi
TP.HCM) trong quan iem cho rang Sony la Sang tao va Thiet
ke ep
Group Sta tistics

AREA Area Code


SONY1 Chat luong cao 12 Ha Noi
13 TP.HCM
SONY2 Thiet ke dep
12 Ha Noi
13 TP.HCM

N
200
200
200
200

Mean
4.81
4.92
4.66
4.72

Std. Deviation
.48
.30
.61
.55

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Std. Error
Mean
3.38E-02
2.10E-02
4.28E-02
3.89E-02

112

56

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA HAI MAU OC LAP


Inde pende nt Sam ples Test

Equal
variances
assumed

Levene's Test for


Equality of Varianc es
t-tes t for Equality of
Means

SONY1 Chat luong cao


30.940
.000
-2.766
398

F
Sig.
t
df
Sig. (2-tailed)

.006

.300

-.11

-6.00E-02

3.98E-02

5.79E-02

-.19
-3.18E-02
-2.766
332.890

-.17
5.37E-02
-1.037
394.492

Mean Difference
Std. Error Differenc e
95% Confidence Interval
of the Difference
Equal
variances not
assumed

t-tes t for Equality of


Means

Lower
Upper

t
df
Sig. (2-tailed)

.006

.300

-.11

-6.00E-02

3.98E-02

5.79E-02

-.19
-3.18E-02

-.17
5.37E-02

Mean Difference
Std. Error Differenc e
95% Confidence Interval
of the Difference

Lower
Upper

SONY2 Thiet ke dep


3.325
.069
-1.037
398

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113

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA CAP MAU

Khao sat cac gia tr khac biet gia hai gia tr trung bnh trong
hai bien khao sat trong tng quan sat va tien hanh kiem
nghiem gia tr trung bnh cac khac biet o co bang 0 hay
khong
Do kiem nghiem nay dung cho hai bien (2 mau) co moi quan
he vi nhau nen trong kiem nghiem nay co phan kiem nghiem
mi tng quan gia 2 bien (correlation)
Neu 2 bien quan sat khong co tng quan th cac kiem
nghiem t so sanh gia tr trung bnh gia 2 bien nay la khong
ang tin cay

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114

57

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA CAP MAU

Kiem t cho tng cap mau


Thiet lap gia thuyet
H0: gia tr trung bnh cua cac khac biet bang 0
H1: gia tr trung bnh cua cac khac biet khac 0
Cong thc tnh t
n

(x
I 1

yI )

n
SD
n

Neu gia tr sig (p-value) < /2 ta bac bo gia thuyet h0

115

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA CAP MAU

Kiem nghiem so sanh gia tr trung bnh gia hai bien quan he (paired
samples t test)
V du:
Lieu co s khac biet ve quan iem cua ngi tieu dung ve hai nhan
hieu sony va jvc khong (v du ch khao sat thuoc tnh Chat lng
cao va gia ca hp ly)
Paired Samples Statistics

Pair
1
Pair
2

SONY1 Chat luong cao


JVC1 Chat luong cao
SONY4 Gia ca hop ly
JVC4 Gia ca hop ly

Mean
4.86
4.30
4.05
3.92

N
395
395
395
395

Std. Deviation
.40
.78
.93
.90

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

Std. Error
Mean
2.03E-02
3.91E-02
4.65E-02
4.55E-02

116

58

5/12/2009

Con ngi Tm nhn mi

PHAN TCH VA DIEN AT D LIEU NGHIEN CU

Paired Samples Correla tions


N
Pair
1
Pair
2

SONY1 Chat luong cao


& JVC1 Chat luong cao
SONY4 Gia ca hop ly &
JVC4 Gia ca hop ly

Correlation

Sig.

395

.183

.000

395

.250

.000

Paired Samples Test


Paired Differences

Std. Deviation

.56

.81

4.07E-02

.48

.64

13.824

394

.000

.12

1.12

5.63E-02

1.07E-02

.23

2.157

394

.032

Mean
Pair
1
Pair
2

SONY1 Chat luong cao


- JVC1 Chat luong cao
SONY4 Gia ca hop ly JVC4 Gia c a hop ly

95% Confidence
Interval of the
Difference
Lower
Upper

Std. Error
Mean

df

Sig. (2-tailed)

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

117

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA NHIEU


MAU OC LAP - ANOVA

Phan tch phng sai mot yeu to (one-way ANOVA)


Phng phap thong ke so sanh trung bnh gia nhieu mau oc
lap
Kiem nghiem nay da tren s xem xet cac bien thien
(phng sai) cua cac gia tr quan sat trong noi bo cac nhom
va gia cac nhom
Bao gom hai dang bien, mot bien c s dung nh bien yeu
to (hay bien oc lap), bien nay se phan cac bien khao sat
(bien phu thuoc) thanh nhieu nhom khac nhau. Va nhiem vu
cua phan tch phng sai 1 yeu to la kiem nghiem gia thuyet
(H0) cho rang cac gia tr trung bnh gia cac nhom la ngang
bang nhau
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118

59

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP ANOVA


Kiem nghiem ANOVA
Kiem nghiem s ngang bang gia tr trung bnh cua tat ca cac mau
quan sat
Thiet lap gia thuyet:
H0: Tat ca cac gia tr trung bnh cua cac mau quan sat ngang
bang nhau
H1: Ton tai t nhat mot cap mau co gia tr trung bnh khac biet
(Tuy nhien ta se khong xac nh c la cap mau nao)
Kiem nghiem (Kiem nghiem F)
Chap nhan H0 khi Sig. >= ngng tien trnh kiem nghiem
Bac bo H0 khi p-value hay Asympt sig. < Kiem nghiem
Post hoc (vi ieu kien can bang ve phng sai tng ng) e
tm ra cac cap mau co gia tr trung bnh khac biet

Nguyen Duy Tam - http://sites.google.com/site/tam0505/

119

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP ANOVA

Kiem nghiem phng sai ngang bang (Levenes test)


Neu bac bo H0 (phng sai gia cac mau khong ngang bang):

La chon kiem nghiem Post hoc vi ieu kien phng sai


khong ngang bang (Equal variances not assumed)
Neu chap nhan H0 (phng sai gia cac mau ngang bang):
La chon kiem nghiem Post hoc vi ieu kien phng sai
ngang bang (Equal variances assumed)

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120

60

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP ANOVA

Kiem nghiem Posh hoc (kiem nghiem t)


Kiem nghiem s khac biet gia tr trung bnh gia tng cap

mau rieng biet


Thiet lap gia thuyet (lan lt kiem nghiem tng cap mau rieng
biet vi nhau)
H0: Gia tr trung bnh cua mau i bang gia tr trung bnh mau j
H1: Gia tr trung bnh cua mau i khac gia tr trung bnh mau j
Kiem nghiem (kiem nghiem t mot nhanh)
Bac bo H0 khi sig. (p-value ) <

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121

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP ANOVA

V du:
Y kien cho rang Sony la Chat lng cao va Thiet ke ep co
khac biet hay khong nhng nhom tieu dung co o tuoi khac
nhau
Report
Mean
TUOI TUOI
1 Duoi 20 t uoi
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
Total

SONY1 Chat
luong cao
4.80
4.84
4.86
4.89
4.93
4.86

SONY2
Thiet ke dep
4.52
4.65
4.73
4.73
4.84
4.69

1: Hoan toan khong ong y


5: Hoan toan ong y
Nguyen Duy Tam - http://sites.google.com/site/tam0505/

122

61

5/12/2009

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP ANOVA

ANOVA

SONY1 Chat luong cao

SONY2 Thiet ke dep

Sum of
Squares
.654
63.506
64.160
3.991
129.569
133.560

Between Groups
Within Groups
Total
Between Groups
Within Groups
Total

df
4
395
399
4
395
399

Mean Square
.163
.161

F
1.017

Sig.
.398

.998
.328

3.042

.017

Test of Homogeneity of Varia nces


SONY2 Thiet ke dep
Levene
Statistic
8.406

df1
4

df2
395

Sig.
.000

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123

Con ngi Tm nhn mi

SO SANH GIA TR TRUNG BNH GIA NHIEU MAU OC LAP ANOVA


Mul tiple Comparisons
Dependent Variable: SONY2 Thiet ke dep
Tamhane

(I) TUOI TUOI


1 Duoi 20 tuoi

2 Tu 20 - 29 tuoi

3 Tu 30 - 39 tuoi

4 Tu 40 - 49 tuoi

5 Tu 50 tuoi tro len

(J) TUOI TUOI


2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
2 Tu 20 - 29 tuoi
4 Tu 40 - 49 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
5 Tu 50 tuoi tro len
1 Duoi 20 tuoi
2 Tu 20 - 29 tuoi
3 Tu 30 - 39 tuoi
4 Tu 40 - 49 tuoi

Mean
Difference
(I-J)
-.13
-.22
-.21
-.32*
.13
-8.79E-02
-8.18E-02
-.19
.22
8.79E-02
6.06E-03
-.10
.21
8.18E-02
-6.06E-03
-.11
.32*
.19
.10
.11

Std. Error
8.92E-02
9.28E-02
9.97E-02
9.90E-02
8.92E-02
8.14E-02
8.92E-02
8.84E-02
9.28E-02
8.14E-02
9.28E-02
9.20E-02
9.97E-02
8.92E-02
9.28E-02
9.90E-02
9.90E-02
8.84E-02
9.20E-02
9.90E-02

Sig.
.920
.303
.488
.030
.920
.941
.990
.173
.303
.941
1.000
.845
.488
.990
1.000
.921
.030
.173
.845
.921

95% Confidence Interval


Lower Bound
Upper Bound
-.43
.17
-.51
7.47E-02
-.54
.11
-.63
-1.84E-02
-.17
.43
-.30
.13
-.34
.18
-.42
3.79E-02
-7.47E-02
.51
-.13
.30
-.24
.25
-.32
.11
-.11
.54
-.18
.34
-.25
.24
-.37
.15
1.84E-02
.63
-3.79E-02
.42
-.11
.32
-.15
.37

*. The mean differenc e is significant at the .05 level.

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124

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5/12/2009

Con ngi Tm nhn mi

O LNG MOI TNG QUAN GIA HAI BIEN NH


LNG

o lng cng o va chieu cua moi tng quan gia cac


bien nh lng

o lng tng quan la o lng hai bien oc lap ngang bang


nhau (khong phan biet bien phu thuoc va bien oc lap)

o lng moi tng quan tuyen tnh gia 1 bien phu thuoc va
mot (hoac nhieu) bien oc lap (Linear Regression)

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125

Con ngi Tm nhn mi

O LNG MOI TNG QUAN GIA HAI


BIEN NH LNG

He so tng quan (Correlation)

He so tng quan R luon nam trong khoang (-1,1)


Gia tr tuyet oi cua R cang ln (gan bang 1) hai bien co
tng quan chat che vi nhau
R<0: moi tng quan gia hai bien la tng quan nghch
R>0: moi tng quan gia hai bien la tng quan thuan
R=0: hai bien khong co moi lien he tuyen tnh

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126

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5/12/2009

Con ngi Tm nhn mi

O LNG MOI TNG QUAN GIA HAI


BIEN NH LNG

Kiem nghiem gia thuyet ve moi tng quan

Thiet lap gia thuyet

H0: R=0 (khong co lien he gia hai bien)


H1: R<>0 (co lien he gia hai bien)

Dung kiem nghiem t va ta bac bo gia thuyet H0 khi p_value


(Asympt. Sig.)< (kiem nghiem hai nhanh) hoac p_value
(Asympt. Sig.)< /2 (kiem nghiem mot nhanh)

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127

Con ngi Tm nhn mi

O LNG MOI TNG QUAN GIA HAI


BIEN NH LNG
Correlations

SONY15 La nhan hieu


ua thich cua toi
SONY1 Chat luong cao

SONY2 Thiet ke dep

SONY4 Gia ca hop ly

SONY8 Dan dau

Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N
Pearson Correlation
Sig. (2-tailed)
N

SONY15 La
nhan hieu ua
SONY1 Chat
SONY2
SONY4 Gia
SONY8
thich cua toi
luong cao
Thiet ke dep
ca hop ly
Dan dau
1.000
.446**
.287**
.203**
.220**
.
.000
.000
.000
.000
400
400
400
400
400
.446**
1.000
.461**
.281**
.333**
.000
.
.000
.000
.000
400
400
400
400
400
.287**
.461**
1.000
.317**
.236**
.000
.000
.
.000
.000
400
400
400
400
400
.203**
.281**
.317**
1.000
.226**
.000
.000
.000
.
.000
400
400
400
400
400
.220**
.333**
.236**
.226**
1.000
.000
.000
.000
.000
.
400
400
400
400
400

**. Correlation is significant at the 0.01 level (2-tailed).

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128

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5/12/2009

Con ngi Tm nhn mi

O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP

Phng trnh hoi qui tuyen tnh d bao xu hng tang (hay
giam) cua mot bien phu thuoc trong s bien ong (tang hoac
giam) cua nhieu bien oc lap khac

Phng trnh hoi qui boi: y ^ = a + b1x1 + b2x2 + + bkxk

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129

Con ngi Tm nhn mi

O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP

He so xac nh (Coefficient of determination): Se giup ta giai


ap mot so cau hoi sau :
Mo hnh hoi qui tuyen tnh c xay dng a the hien moi
quan he gia X va Y tot nh the nao. Hoac bao nhieu % s
bien thien cua Y co the giai thch bi s phu thuoc tuyen tnh
cua Y vao X
R bnh phng bien thien t 0 cho ti 1 (gia tr 0 tng ng s
bien thien cua Y hoan toan khong do moi quan he hoi qui
tuyen tnh gia Y va X, gia tr 1 tng ng s bien thien cua Y
hoan toan la do moi quan he hoi qui tuyen tnh gia Y va X)
R bnh phng cang ln th mo hnh hoi qui tuyen tnh gia Y
va X cang thch hp va hay cac bien oc lap X cang co y
ngha trong viec giai thch s bien thien cua bien phu thuoc Y

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Con ngi Tm nhn mi

O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP

He so xac nh R bnh phng va he so xac nh ieu


chnh Adjusted R bnh phng
Do trong phan tch hoi qui boi R bnh phng cang tang
khi so bien oc lap cang tang do o oi khi R bnh
phng khong the hien ung y ngha cua phng trnh
hoi qui tuyen tnh
S dung Adjusted R bnh phng se giup giai quyet c
han che nay

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O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP

Kiem nghiem F
Giong nh kiem nghiem F s dung trong phan tch ANOVA

nham kiem nh gia thuyet ve s ton tai moi lien he tuyen tnh
gia cac bien X va bien Y

Gia thuyet:
H0: 1 = 2 = = k = 0
H1: Co t nhat mot i <> 0
Bac bo H0 khi Sig (p-value) <

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Con ngi Tm nhn mi

O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP

Kiem nh gia thuyet ve he so hoi qui (kiem nh t)

Kiem nghiem moi quan he hoi qui tuyen tnh cua tng bien
Xi vi Y

H0: Khong co moi quan he tuyen tnh gia Y va Xi


Bac bo H0 khi sig.(p-value) <

Khac vi kiem nghiem F cho biet moi quan he tuyen tnh cua
tat ca cac bien oc lap vi bien phu thuoc. Kiem nghiem t
cho biet co hay khong mot moi quan he hoi qui tuyen tnh
gia mot bien oc lap cu the vi bien phu thuoc.

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133

Con ngi Tm nhn mi

O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP

V du: o lng moi quan he tuyen tnh gia:


Bien oc lap: Y kien cho rang Sony la nhan hieu a thch cua

toi

Vi cac bien phu thuoc la cac y kien cho rang Sony la:
Chat lng cao
Thiet ke ep
ang tin cay
Sang tao
Dan au
Nhan hieu toan cau

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O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP
Variables Entered/Removeda

Model
1
2
3

Variables
Removed

Variables Entered
SONY1 Chat luong cao

SONY3 Dang tin c ay

SONY7 Tinh sao

Method
Stepwise (Criteria: Probability-of-F-to-enter
<= .050, Probability-of-F-to-remove >= .100).
Stepwise (Criteria: Probability-of-F-to-enter
<= .050, Probability-of-F-to-remove >= .100).
Stepwise (Criteria: Probability-of-F-to-enter
<= .050, Probability-of-F-to-remove >= .100).

a. Dependent Variable: SONY15 La nhan hieu ua thich cua toi

Model Sum mary

Model
1
2
3

R
.446 a
.477 b
.486 c

R Square
.199
.228
.237

Adjusted
R Square
.197
.224
.231

Std. Error of
the Estimate
.65
.63
.63

a. Predictors: (Constant), SONY1 Chat luong cao


b. Predictors: (Constant), SONY1 Chat luong cao,
SONY3 Dang tin cay
c. Predictors: (Constant), SONY1 Chat luong cao,
SONY3 Dang tin cay, SONY7 Tinh sao
135

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Con ngi Tm nhn mi

O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP
ANOVAd

Model
1

Regression
Res idual
Total
Regression
Res idual
Total
Regression
Res idual
Total

Sum of
Squares
41.146
165. 632
206. 778
47.097
159. 680
206. 778
48.904
157. 874
206. 778

df
1
398
399
2
397
399
3
396
399

Mean Square
41.146
.416

F
98.870

Sig.
.000 a

23.549
.402

58.547

.000 b

16.301
.399

40.889

.000 c

a. Predictors: (Constant), SONY1 Chat luong cao


b. Predictors: (Constant), SONY1 Chat luong cao, SONY3 Dang t in cay
c. Predictors: (Constant), SONY1 Chat luong cao, SONY3 Dang t in cay, SONY7 Tinh
sao
d. Dependent Variable: SONY15 La nhan hieu ua thich cua toi

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Con ngi Tm nhn mi

O LNG MOI QUAN HE TUYEN TNH GIA BIEN PHU THUOC


VA NHIEU BIEN OC LAP
Coe fficientsa

Model
1
2

Uns tandardized
Coefficients
B
Std. Error
(Constant)
.776
.393
SONY1 Chat luong cao
.801
.081
(Constant)
.540
.391
SONY1 Chat luong cao
.619
.092
SONY3 Dang tin c ay
.238
.062
(Constant)
.448
.392
SONY1 Chat luong cao
.587
.093
SONY3 Dang tin c ay
.206
.063
SONY7 Tinh sao
9.116E-02
.043

Standardi
zed
Coefficien
ts
Beta
.446
.345
.198
.327
.171
.101

t
1.975
9.943
1.381
6.706
3.847
1.143
6.311
3.247
2.129

Sig.
.049
.000
.168
.000
.000
.254
.000
.001
.034

a. Dependent Variable: SONY 15 La nhan hieu ua thich cua toi

Phng trnh hoi qui:


La nhan hieu u thch = 0,448 + 0,587 Chat lng cao + 0,206 ang
tinh cay + 0,009 tinh sao
1: Hoan toan khong ong y
5: Hoan toan ong y

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Con ngi Tm nhn mi

TI LiU THAM KHO

1.
2.

Phng php nghin cu trong kinh doanh Th.S o Hoi


Nam
X l d liu vi phn mm SPSS Hong Trng Chu
Nguyn Mng Ngc

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