1

Project Feasibility
Study
andEvaluation

CarCare…คุณ
by Pongsakorn Udomyos

Preface
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Project Feasibility study and evaluation course is studying the feasibility in business.
This project shows about feasibility of carcare in Chaing rai. This project included with
carcare and coffee shop management in term of business, competition analysis, technique of
process, the financial and risks in this business.

The project provides information to everyone who wants to invest about carcare and
coffee shop business. It shows about the process, the operation, the benefit and profit to
investment in the carcare business. i hope this project can help any investor to make decision
before investment.

We expect the project will provide the benefit to people who interests in the project. If
there is any mistake in this project, my group has to apologize for those of it.

Carcare…คุณ

Content
Chapter 1: Introduction 4
1.1 Background and Significance of the project 5
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1.2 Project Objective(s) 6

1.3 Benefits of Project 7
1.4 Activities / Time Frame 8
Chapter 2: Industry Profile 9
2.1 Nature of Industry 10
2.2 Situation of Industry 11
2.3 Product / Service (in general) 12
2.4 Vision of organization 13
2.5 Mission 14
2.6 Strategy 15
- Corporate Level 16
- Business Level 17
- Functional Level 18
Chapter 3: Market Feasibility Study 19
3.1 Market Analysis 20
3.2 Competition Analysis (3C Analysis) 21
3.3 STP Analysis 22
3.4 Marketing Mix Strategy 23
3.5 Sale Forecast / Profit Estimation 24
3.6 Marketing Expenses (Sales Incentive) 25
3.8 Conclusion 26
Chapter 4: Technical Feasibility Study 27
4.1 Product Characteristics (in detail) 28
4.2 Specification, Feathers, Dimension, Life Time, etc 29
4.3 Production/services Process 35
4.4 Location 36
4.5 Facility Layout 37
4.6 Facility Management 38
4.7 Machine/Tools/Equipments 39
4.8 Pre-operating cost 40
4.9 Investment cost 41
4.10 Operating cost 41
Chapter 5: Financial Analysis 42
5.1 Profit / Loss Statement 43
5.2 Balance sheet 45
5.3 Cash Flow 47
Chapter 6: Risk Management 49
Chapter 7: Summary 51
Appendix 53

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Chapter 1
Introduction

Chapter 1: Introduction

Background andSignificance of the Project

I’m selected this project because it is very interested for me.and my project is the
business about car wash with a little coffee shop for customers. Nowadays all of people in
Thailand not only teenage group or working age group but also senior citizen divert to use the
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car wash shop.The Car Wash Business is booming right now with low operating expenses
and a very pleasing net profit.the car wash business offers an opportunity to earn an excellent
income.but the disadvantage of car washing is the customers they waiting their’s car for long
times.So I will solve this problem because I will plus the little coffee shop and internet café in
my shop for customers.

Modern people are very busy and they often neglect to clean their cars, and
sometimes the limited living space also is the problem for the people who want to clean their
car but they do not have space to clean their car, especially in Taiwan. Therefore, the cars
wash shops are increasing quickly, and people are happy to send their cars there. In Taiwan,
hand-washing cars is more popular, because the customers think using hands to wash is
softer. It does not damage the pain of the cars, and it is a luxury way to take care their cars.

My shop washing a car by hand and my shop will be providing customers with three
services: exterior car washing, interior cleaning, and detailing.my shop offer a high quality
service for a reasonable rate. The main factor my shop will be working on will be improving
the time to complete the whole process of washing a car, while keeping customers satisfied. I
hope to achieve a 50% increase in throughput along with keeping quality and customer
satisfaction as our number one goal.

And the advantage of “Carcare..koon” shop is the little coffee shop and internet café
for customer.my customer can relax their’s body and their’s mind in coffee shop and internet
café.for waiting their’s car.

Project objective

1. To stimulate commerce for the carcare directly or indirectly through carcare and
acknowledging the high level of spend this industry provides to the region.

2. Provides an opportunity to showcase a carcare service.

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3. To provide networking opportunities and introduce new businesses to the industry who
prior to the association would have trouble promoting their business to the region.

4. To apply this knowledge with the business in the future.

5. Providing resources to the caracre industry.

Benefits of Project

1. Can know about to set up the planning of the business and to do the business successful.

2. To get a lot of profit from the structure of service and product.

3. To know about the group of customer demand in the area

4. Can apply this knowledge with the business in the future.

5. To understand to know market condition

6. To create new business

7. To understand the customer what they want and need how to do the customer satisfy in my
business

8. Can analyze the market in the future and analyze the business feasibility.

Activities and time frame

1. Prepare Step Search and studies of information in car wash and coffee shop business.

2. Operate Step Plan to operate my project and search about the equipment and the land
cost after that bring the information to arrangement and do report.
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3. Conclusion Step —> Conclusion of my project and Prepare to Presentation and send final
report.

Time Frame

Calendar of work

April May June July

Activities /Weeks 1234 1234 1234 1234

1. Prepare Step ---------

2. Operate step ---------- ------------

3. Conclusion step ---------

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Chapter 2
Industry profile

Chapter 2: Industry Profile

Nature of industry

In last 10 years, the population of cars has increased many folds. In today’s context
most cars are driven by the owners themselves and would any day prefer to have a quick car
wash, rather than leaving the car the whole day at service station. The Car Wash industry has
grown from as simple as hand wash to sophisticated high impact pressure jet wash
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technology. Owning and running a car wash these days, is not just a mere business but it’s
one of the most lucrative and respected business.

The car wash business is big business. With millions a year spent at the nations
thousands of car washes owning a car wash business can be a lucrative endeavor and a sound
investment. With relatively small overhead costs and a generally limited employee base it can
appear, on the surface, that this business is a simple one and headache free.

The reality is, like any other business, the car wash business has its fair share of
headaches, troubles and problems. To the casual observer it may appear to be something of a
hands off business and yet nothing could be further from the truth. They may feel that all that
really needs to be done is build a couple of self service bays, stick a sign on the side of the
building and the money will simply pour in. Even those looking at more complicated car
wash systems, such as a full service car wash or a Tunnel system, could believe that with a
few employees to run the vacuums and make sure customers drive into the automatic car
wash from the right end the business would run itself.
History
1940’s

The dawn of the car wash era has begun.By the mid-1940s, there were approximately 32
drive-through car washes nationwide. In 1946, a semiautomatic car wash system was
developed with a conveyor belt that hooked to the bumper of automobiles. It had an overhead
water sprinkler with three sets of manually operated brushes and a 50 HP air blower to help
dry the car. All of these elements would become an important part of the car wash industry in
the future.

1950’s

In 1955, while on vacation in Mexico, Dan Hanna, Sr., stayed in a motel located across the
street from a car wash. The mechanically-minded Hanna became very interested. He studied
the car wash’s operation and visited extensively with the owner/operator. He returned to his
home town of Portland, Oregon, and with money his mother obtained by mortgaging their
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home, Hanna opened his first Rub-A-Dub car wash in Milwaukie, Oregon. This led to the
creation of Hanna Enterprises. Two years later, he opened his second wash and ultimately
had 31 successful Rub-A-Dub car washes operating in the Portland area. As his business
grew, Hanna recognized the need for faster and more efficient car wash equipment … so he
invented it.
In 1959, Hanna tinkered with and tested his wash rack until he had a working model of the
first mechanized car washing system. Word spread about Hanna’s machine, and he began to
put them in other people’s car washes.
1960’s

By the mid-1960s, Hanna Enterprises had clearly established itself as the premier innovator
and manufacturer of car wash equipment. Hanna made and patented several inventions that
revolutionized the car wash industry, including Wraparound Brush, Roller-On-Demand
Conveyor, Soft Cloth Friction Wash, Triple Approach to Tire Washing, and Recirculating
Water System. As a result, Hanna Enterprises became the world’s largest conveyorized
vehicle wash equipment manufacturer.
Hanna launched an aggressive marketing campaign in 1966 to expand its international
business and installed its first international car wash in Japan in 1967.
In 1968, Hanna Enterprises became Hanna Industries and began an extensive acquisition
effort acquiring Lark, Reuter Sons Manufacturing and Flaming Equipment Company. In
addition, Hanna expanded its distribution capabilities in a contract with Country Club
Carwash, Inc.
1970’s

As with many industries, the 1970s were difficult times for the car washing business. The
U.S. recession had a devastating affect on the vehicle wash industry as the price of gasoline
increased rapidly. Shrinking profits for car wash operators slowed production and
development of the industry.
Hanna Industries made two important inventions in 1975 — the automatic wheel cleaner and
a polish ‘n wax application. These innovations made it possible for many car wash operations
with Hanna equipment to stay in business because they had a “competitive edge” with
services their competitors did not have.
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1980’s

By the early 1980s, the U.S. economy had rebounded with strong sustained growth in all
sectors. The car wash industry recovered from the recession and car wash development was
at an all time high. The automobile industry was having record sales, and in 1985 there were
reportedly 162 million cars in the U.S.
As the numbers of cars and car washes grew exponentially in the 1980s, Hanna Industries
again brought innovations to the market. Recognizing the need for consistent car wash
quality, Hanna began franchising. In 1981, Entrepreneur’s magazine named Hanna the #2
franchiser in the world (just behind McDonald’s) and in 1982 named Hanna #1. Hanna’s
success continued throughout the 1980s with the creation of more vehicle wash and
marketing innovations.
By 1988, Hanna Industries was servicing more than 18,000 vehicle washes in 56 countries.
Annual sales reached in excess of $30 million. In 1989, Hanna ranked #1 worldwide for
installed conveyorized car washes.

1990’s

In 1993, a Texas venture capital group brought about the merger of two industry giants —
Hanna Industries and Sherman Carwash Company. The merged companies became Hanna-
Sherman International, Inc. and had a large focus on international markets. Hanna first
expanded in the Far East (Korea and Thailand) and emerging markets (including China,
Russia and Eastern Europe). Hanna also increased activity in Germany, Ireland, Latin
America and Southeast Asia. International growth flourished throughout the 1990s, making
Hanna the most global car wash manufacturer in the industry.

2000’s
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In 2001, a prominent group of Northwest investors purchased the assets of Hanna-Sherman

International, Inc. and formed today’s Hanna Car Wash Systems International, LLC.
Shareholders of the new company include The Aspen Group (based in Portland, Oregon) and
Roy P. Disney, owner of The Apogee Company (based in Burbank, California). The Aspen
Group is an investment group formed in 1989 that has participated in over 200 diverse
projects including Warner Bros. Channel 32 in Salem, Oregon, the Westin Hotel in
downtown Portland, and the Gregory Lofts in Portland’s Pearl District. The Apogee Group is
a private investment organization owned by Roy P. Disney.
The financial strength of the shareholders permit Hanna to expand its business by placing
added emphasis on Research & Development and focusing on continued innovation in the
fine Hanna product line.
Today, Hanna Car Wash Systems International has more patents and trademarks than any
other conveyorized system manufacturer. With over 30,000 installations in 90 countries and
more than 650 million vehicles on the road worldwide, the future for Hanna and its customers
is unlimited.
Situation of industry
Carcare..Koon is entering the first year of operation. I’m believes that comprehensive
marketing strategy will be key to the success of the business. Carcare..Koon offers a premium
hand car washing service provided by a well-known local family. The basic market need is a
premium car washing service that is far less abrasive than the traditional automatic car
washes.My shop was established to cater for people who are busy and often neglect to clean
their cars as well as those people who have difficulty cleaning their cars at their homes
because they do not have an available area.Carcare.koon is dedicated to providing its
customers the ultimate car wash & care experience.focusing all of its energy and resources on
customer satisfaction and value, while providing owners and employees an excellent reward.

Product and Service

Carcare..Koon will provide three services to its customers:

1. Car washing (exterior) is Exterior Wash,Chassis Bath, Rust Inhibitor ,Rim

Cleaner, Clearcoat Protectant.
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2. Car cleaning (interior) is Exterior Wash,Chassis Bath,Rust Inhibitor,Rim

Cleaner,Triple Foam Polish,Clearcoat Protectant,Whitewall Cleaner,Complete
Vacuum Of Interior,Including Those Hard To Reach Places

3. Car detailing is Exterior Wash,Chassis Bath, Rust Inhibitor ,Rim Cleaner,Triple Foam
Polish, Clearcoat Protectant, Whitewall Cleaner, Complete Vacuum Of
Interior,Including Those Hard To Reach Places,Protectant Applied To Dash,Door
Panels and Console Area,All Windows Washed.

Vision of organization
– To be the leader of car washing industry in Chiang Rai.

Mission
– To provide the quality of hand washing and make the satisfaction for customer.

Strategy
Business level
Our business focused on satisfying customer needs. The differentiation strategy that
will create value for the customer beyond that available from existing
competition.Carcare..Koon will focus on providing a modern, professional, high quality car
washing, and chill for waiting their car. Start up business designed to fill a service and
quality.

Corporate level
We are dedicated to establishing and maintaining the finest car wash operation in the
area, specifically known for the quality of service provided and the management's
commitment to the betterment of the community.

Functional level
The sales and marketing focus will be on a one-to-one basis, with the emphasis on
gaining loyal and repeat customers as "friends" of the business.Carcare..Koon will depend on
word-of-mouth advertising for the immediate community.
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Chapter 3
Market Feasibility study

Chapter 3: Market Feasibility Study

Market analysis
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Our target market is the most densely populated area in the city and is comprised of a diverse
mixture of ethnic and economic groups. This diverse economic and ethnic make-up supports our view
that there is a strong demand in our market area for a complete car wash facility that possesses both
full-service and self-service facilities. Industry surveys reveal that young people between the ages of
18-25 (11% of the target market), blue collar workers of all ages, and those with little disposable
income will patronize a self-service facility. Individuals over 25 (72% of the target market), white
collar workers, and those with disposal incomes will patronize full-service facilities.my shop
extremely fortunate my service is not limited to a specific segment or group of the market.

SWOT analysis

Strengths

– Well trained employees, Good relationships with customer, have a coffee shop
and internet.good quality, and located near super hi way road in chiang rai.

Weakness

– Non experience about the car wash shop

Opportunity

– Hight customer rate for car wash industry and coffee shop.

Treat

– A slump in the economy, reducing discretionary spending.

– The perception that there is not a difference in quality between a hand and
machine wash.

General Environment Analysis

Political
– Thailand have a problem about political because people have disagree of opinion.
– The business in Thai cannot growth.
– Investor decelerate in Thai

Economic
– From the office of the national economy and social development board said that
the estimate of economy 2010 will have the expand 0.3-0.4% follow recovering of
world economic and the reliable of private company.and the growth rate of car
selling in thai.

Social
– Most people go to car wash shop more than the past because the selling car rate in
Thai are increase.

Technology
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– The technology which we use for promoting our store is radio. We use the
radio advertising as a communication channel because the customers in Banhong
areas always listen to the radio. Moreover, we contact to the customers and vendor
by telephone because it’s fast, easy, and suit with customer behavior.

Competition Analysis
1. Competitor Analysis
Nowadays have a lot of competitors of car wash shop in Chaing rai ex. Wash and
spa, pang mai, Mister clean. Their’s open in down town Chaing rai.
2. Customer Analysis
The aim of marketing is to understand consumer needs, desires and motivations.
and satistify the quality of Carcare..Koon.and the average of customer age about
25-55 years

3. Company Analysis

Nationally, the car wash industry experienced a downturn in sales volume and an
upturn in gross profit per car washed in 1990 and 1991. Specifically, between
1990 and 1991, sales volume declined 3.1 percent and gross profit per car
increased by 7.9 percent. Thus, on the average, car washes experienced a small
increase in gross profit. Industry experts blame the sluggish economy and unusual
national weather patterns for the decrease in sales volume and predict volume will
rebound to pre-1990 levels as the economy improves.

Market Segmentation

Carcare..Koon Segments its customers by type of car ownership. I believe that the
type of car that a person owns says volumes about their driving, and, therefore their car
washing and detailing requirements.

1. New car owners

2. Older luxury car owners

3. Sports car owners

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4. Lifetime owners

5. Dealerships

6. Local businesses

Target Market

Our target market area i have no direct competition. There are cases where car wash
owners have built their business in an area which put them into direct competition with
another car wash operation. Business logic dictates that unnecessary competition benefits
neither operation.focus in this service-dependent business is to provide the highest quality
service, at the fairest price, to the largest percentage of the target market population as
possible. This will foster a repeat customer base.

Positioning
High

Carcare..Koon

Wash and spa

High
Mr.Clean

Pang mai

• From picture above, you can see that my store provide high quality of service.

Marketing Mix Strategy

The Marketing mix is generally accepted as the use and specification of the
4Ps describing the strategic position of a product in the marketplace. It is the division
of groups to make a particular product, by pricing, product, branding, place, and
quality. The fundamental of marketing typically identifies the four P's of the
marketing mix as referring to:

Product
The product about the car washing, wax, or sponge and chamois cloth my shop used
the best brand
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Price
As part of our marketing strategy, i will at various times offer discounts on
selected wash packages. Discounts will vary from a 150฿ to 250฿ reduction of
the standard price.

Place
My shop stay near the super hi way road in the town I choose this place because this
place a lot of car. And easy to see my shop

Promotion
During our first month of business, i plan to conduct a drawing to
giveaway a big screen TV and two plane tickets to the Phuket.
Radio It’s will cost approximately 4,500฿ a week for twenty radio spots per radio
station.
Direct mail will cost 3500฿ per 10,000 pieces sent. It is the most effective means to
reach specific target market patrons, as it offers the most bang for the buck.
Cross-Promotion The cost of cross-promotion is minimal, and it will allow us to tap
into an established customer base.

Cost of marketing

describtion Per Month Per Year

Radio 14,000 164,000

Direct mail 3,500 42,000

Cross-Promotion - -

Total 17,500 206,000

Sales Forecast/Profit Estimation

Sales Forecast of Carcare..Koon are forecast with amount of the tourists come to
travel in Chiang rai, especially in high seasons or winter have a lot of customer in Chiang rai
and Moreover in special festival such as New Year Day, Valentine Day, Songkarn Day,
Mother’s Day, Father’s Day and Christmas Day

Month Profit
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January 52050
February 54500
March 58020
April 66800
May 53150
June 71070
July 79800
August 72090
September 66700
October 74900
November 58400
* From the table above, i December 66570
analyze that the profit of each
month is different because
seasoning.
And I think in the rainny my shop will be increase the net income more than another month
And I think my shop will be grown more than the first year.

Marketing Expense (sale incentive)

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The Marketing Expense withthin 5 years of Carcare..Koon

List/year 1 2 3 4 5 Total
Internet 1200 1200 1200 1200 1200 6000
Member Card 5800 5100 6100 5200 4800 27,000
Discount sale 20% 4100 3720 4580 4360 5480 22,240
Total 11,100 10,020 11,880 10,760 11,480 55,240

This Chart is the market expense within 5 years of Carcare..Koon

Conclusion

Carcare..Koon Company is new entrepreneur so i try to plan the market to achieve the
goal.i think will be successful within 5 years. Because i produce the quality to satisfy the
customer.And have good service and goods products.my shop in the good of location and
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easy to find.i expect that my business will grow well as customer’s tree and sale volume will
increase every year.
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Chapter4
Technical Feasibility Study
Production and Operations
Analysis

Product and Operations Analysis

Product Characteristic (Detail)
Carcare..Koon Company provides three services for customers and coffee, internet for
waiting customers.
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1. Car washing (exterior) 180 – 230 บาท

Is Exterior Wash, Chassis Bath, Rust Inhibitor, Rims Cleaner,

Clearcoat Protectant.

2. Car cleaning (interior) 250 - 330 บาท

is Exterior Wash,Chassis Bath,Rust Inhibitor,Rim Cleaner,Triple Foam

Polish,Clearcoat Protectant,Whitewall Cleaner,Complete Vacuum Of
Interior,Including Those Hard To Reach Places

3. Car detailing 350 – 500 บาท

is Exterior Wash,Chassis Bath, Rust Inhibitor ,Rim Cleaner,Triple Foam

Polish, Clearcoat Protectant, Whitewall Cleaner, Complete Vacuum Of
Interior,Including Those Hard To Reach Places,Protectant Applied To
Dash,Door Panels and Console Area,All Windows Washed.

Production/Services Process

Car washing (exterior)

1. Step 1
Gather your materials and put them within easy reach of your car. Make sure the
water hose reaches around the entire car.
2. Step 2
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Add soap to the bucket and fill it with water. Rinse the entire car with water, but don't
spray the car with a strong stream. Hold the hose toward the top of the car and let the
water run down the surface.
3. Step 3
Dip the sponge into the soapy water and wash one panel at a time. Rinse each panel
after washing to prevent soap from drying on the car. Start at the top of the car and
work down, rinsing the sponge frequently. Use a brush on tires and wheels.
4. Step 4
Rinse the entire car again after washing it. Keeping the car wet until you are done
helps keep the soap from forming a film on the car.
5. Step 5
Dry the car with a clean towel or chamois. Extra steps, like adding tire shine or a wax
protectant.

Washing advance (Interior&Detail)

1. Step 1
Set up in a location that has given permission to hold the hand car wash and use their
water supply. Use signage to advertise the car wash. This will attract customers.
Advertise the price. A good car wash for an affordable price is what car owners are
looking for when they want their car washed.
2. Step 2
Select four people to wash the cars. There should be one person in the back, one in the
front and one on each side of the car. These people will fill their buckets with car
washing soap, wash the car with a sponge and soapy water.
3. Step 3
Select one person to operate the water hose. This person will get the car wet for the
washers and then rinse the car off after it has been soaped. This person will set the
pace for how many cars can be washed in an hour.
4. Step 4
Select the last four people for drying the car. There will be one in the back, one in the
front and one on each side of the car. These people will use the car shams to dry the
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car. The windows will need to be dried and clean with window cleaner if they were
not clean enough for the car washing soap. Use paper towel to clean the windows.
5. Step 5
Continue steps 2 through 4 for each car. You should be able to get two cars washed in
one hour with this type of conveyor system.
6. Step 6
Adding tire shine and wax protectant.

Car wash equipment

Vacuum pump 60 litre.Price 55,000 ฿

Foam maker 3.2 mm Price 20,000฿

Air Pump 220/380V Price 28,000฿

Capet washing machine Price 35,000฿

Hydrolic press 150 ton Price 210,000฿

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Sponge for car wash and wax Price 700฿

Car wash Equipment

Chamois cloth * 10 Price 7000฿

Mob *2 Price 4,000฿

Micro fiber cloth * 10 Price 3,000

Brush * 5 Price 495

Washing, Cleaning, Preparing, Waxing, Maintenance Price 7,800฿

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Coffee Product

Coffee Machine Price 45,000฿

Coffee Grinder Price 7,500฿

Smoothy Blender Price 2,500

Ceramic Glass *20 Price 1,800฿

Plastic Glass * 500 Price 1,000฿

Coffee Product
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coffee Price 600/Kg.

Wipping maker Price 1,000฿

Smoothy suace Price *3 750฿

Coffee Process
1. BUYING AND STORING COFFEE:
Buy best quality coffee beans or ground coffee from small specialist retailers rather than
supermarkets. If you have a coffee grinder buy your coffee as beans and grind them yourself,
that way you can always be certain of fresh product. If you don't have a grinder a vacuum
packed blend is the perfect choice, vacuum packing seals in the wonderful aromas and
flavours of freshly ground coffee.
Here are a few tip's on the best way to keep your beans and ground coffee fresh for as long as
possible:
• Although 'Air' is indispensable to us humans, it's ground coffee's "public enemy no 1"
as it deteriorates rapidly once exposed to air. So only grind beans or open a vacuum
pack when you are ready to use it, transfer leftover coffee to an airtight container
(preferably glass or crockery) immediately.
• Store in a cool dark place, preferably not in the fridge.
• Do not store near strongly aromatic foods as both ground coffee and coffee beans are
easily tainted.
• Consume stored coffee within within days to enjoy it at it's very best or 2 weeks at
most if you must.
• If you wish to store ground coffee or beans for longer periods, freezing in an air tight
container protects both the flavour and aroma for up to 3 months for ground coffee &
6 months or so for beans. Tip: frozen ground coffee can be used straight from the
freezer.
2. COFFEE MAKERS:
Everyone has their own preferences when it comes coffee makers, however for simplicity of
use and the quality of the coffee it produces, a good Cafetiere is difficult to beat. Our blend is
ideal for cafetieres and many other methods.
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3. WATER FOR COFFEE

Coffee connoisseurs recommend using refrigerated bottled spring water for coffee making,
but if you are using water from the tap or faucet, run the water for a few minutes until it runs
cold, the colder the water the more Oxygen it contains and the more Oxygen in the water the
better the Coffee (or Tea). DO NOT use tap or faucet water with an odor or pronounced
taste, some (in parts of London, New York and other cities for instance) are highly
chlorinated with a very distinct taste and odor. If you are unfortunate enough to live in one of
these areas it's well worth doing as the connoisseurs do and using a good bottled still spring
water (not mineral or carbonated water), you will be amazed at the difference.
4. COFFEE TO WATER RATIO
I recommend 1 level tablespoon of ground coffee per cup capacity of the coffee maker. This
measure will give a strongish brew, for even stronger coffee use rounded or heaped
tablespoon measures, for weaker coffee use dessert spoon measures or reduce the measure by
1 cup at a time i.e. 4 tablespoons in a 5 cup capacity coffee maker. Experiment to learn your
preference but note that ratios will vary for different coffees and remember, although not
ideal, you can always add more fresh boiled water if it's too strong, but you can't make a
weak brew stronger.
Note: A 1-cup measure is generally taken to mean 5 fluid ounces (150ml), if your not sure of
your coffee makers capacity, use a measuring jug to measure water into it to about 1" (2 cm)
below the lip.
5. BREWING YOUR COFFEE
This method is for a Cafetiere but will suite other types of coffee maker.
• Fill the kettle with fresh drawn water and put it on to heat, while it heats up warm the
Cafetiere, our Cafetiere has a glass container so I do this by putting the container
(without the metal bits) in the microwave for a minute or two, for metal containers or
if you don't have a micro-wave you can use a warm oven or hot water but remember
to dry the container before the next step.
• Measure the coffee into the container using the above formula in para 4.
• When the kettle boils remove it from the heat and leave it for about 15 seconds or so,
unlike tea, for best results coffee should be brewed with water that's just off the boil.
• Fill the Cafetiere to within about 1" (2cm) of the top with the boiled water.
• Stir and let it brew.
• When the coffee grounds start to settle, replace the plunger and push it down
smoothly until fully depressed. If you feel resistance don't try to force it just wait a
few seconds and the pressure will dissipate.
• If you've done it correctly the coffee is now brewed to perfection with a lovely thick,
creamy aromatic ' espresso like' froth on the surface, it smells wonderful and is now
ready to pour.
TIP: Did you know that you can also use a Cafetiere for making excellent loose leaf tea?
6. SERVING YOUR GOURMET COFFEE
Unlike commercial coffee which is deliberately served scalding hot to mask the bitterness of
low grade blends, the subtle flavours of good coffee improve and mellow as it cools. I
recommend Using a tea towel or tea cozy to keep coffee warm and ensure it cools gently. If
the coffee is too cold, try warming your cup (in the micro-wave or hot water?) not the coffee.
It's far better to have the coffee go cold and gently reheat it than use a hotplate. If you must
 30

use a hot plate, leave the coffee on it for no longer than 15 minutes or so, or it will start to
burn and turn bitter.
7. FLAVOURING COFFEE
The flavoring of coffee is an ancient tradition dating back to nomadic Arab tribesmen who
added a pinch of ground Green Cardamom (not Brown Cardamom) or other spice to coffee
before brewing. You can experiment with spices like cinnamon, nutmeg, allspice etc (the
fresher the spices the better) and flavourings like vanilla (pods not flavouring drops) or
Liqueurs & Spirits like Amaretto etc. But remember, the idea is to add just enough to
compliment the flavour of the coffee, not destroy it.
8. FINALLY
Clean your Cafetiere or other coffee maker thoroughly in fresh hot water after every use, old
coffee residues or highly perfumed washing up liquid can taint the flavour. The care you take
will only increase the ultimate pleasure of your coffee drinking experience.

Location Analysis
My shop located in the downtown on the main road near the super hi way road so
easier to see and contact of customer.The location of company are surrounding in the
community.and opposite the api-square mall

Facility Lay Out

------------------------------ Office&Coffee
Shop&Internet
 31

------------------------- Bay for car wash

UP

Facility Management
Facility Management is an important that we consideration and try to manage cause a
lot of efficiency or other facilities that we set to service the customer for differentiation from
others company such as

Internet : my company has internet service the customer for relax and the customer
don’t lost time that mean the customer who want to work, they can use internet or wireless
from coffee shop while eating.

All kinds of books: my shop has books corner service for the customer all styles such
as knowledge, cartoon, magazine, etc… for support Thai people see the important of reading
more and use the time for benefit.
Toilet : My shop interest and special focus because the toilet like the important of my
shop so i set housewife stand at the toilet and other area for clean all the time because when
the toilet clean lead to impression of the customer.
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Machine Tools and Equipment

File cabinet Price 3,000฿

Table Price 4,500฿

Chair Price 2,500฿

Table&chair for customer Price 7,500฿

 33

Computer * 3 Price 45,000฿

Cash register Price 6,500฿

Counter Bar Price 12,500฿

Table and Chair Price 3,500฿

Air Conditioner 17,500฿

 34

TV 42” 32,000฿

Speaker Price 2,500฿

Pre-operating cost

Pre-operation cost Total price

Land and building cost 2,500,000
Register for company limiter’s establishment 5,000
Registered capital of no more than 1,000,000 5,000
Baht

Total 2,510,000
 35

Equipment 431145
Decoration 137000
Total 568135

Cost of Investment
Building
I will buy the building in city road because this road is center of Chiang Rai
and tourist and customer are easy to meet and contact, but the land and building in
City road are expansive because it is surrounding with the community such as market,
department store, school, famous temple.

Income Statement
 36

Income Statement
 37

Balance Sheet
 38

Balance Sheet
 39

Balance Sheet
 40

Cash Flow Statement

 41

Cash Flow Statement

 42

Chapter 6
Risk Management
 43

Risk analysis of projects

Risk of Carcare..Koon Company it may be to occurs in future and to be problem to

company .The risk included internal and external ,some risk can avoid and some risk it occur
certain and don’t avoid .So my company need to awareness result when occur risk and our
company can manage about all of risk .

External factor risk

General environment risk includes:

Politic factor Nowadays the political it uncertain. So when the politic Thai occur the
problem it effect to decrease of customer and uncertain of taxation in business.

Economic factor Thai economic not too much stable but for the new business can investment
because the government give important part of capital and decreases interest rate for starting
new business .

Social factor Thai people easy to accept new thing more such as culture , tradition ,value,
way of life from other country and the present Thai people don’t enough time for them-self
,so our business have several way and easy to reach the consumer more .

Technology factor Technology important part of everyday life in recent such as internet ,
communication , IT system , it effect the business change all of time especially the new
business have to follow technology all the time and use appropriate technology to market
target more.

Competitive factor

For new business hard to accept from consumer in part of reputation, brand, quality,
product, price etc because many competitors, they influence into negotiate in price, produce,
material resource, marketing with competitor together.
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External factor it hard to control because external factor change all time and hard to
avoid , so my business have to face and accept with the risk that will happen but our business
have plan for prevent the business and our plan can use surely .

Internal factor risk

Inside Carcare..Koon company have many risk that occur from it self but it is low
level and my company can control and prevent the risk. Important in all of risk my company
can avoid. Part of internal risk includes

Strategic risk the risk occur from planning and use strategic that not appropriate and less of
benefit.So, my company has good planning before such as

Predict situation in future and bring to use in planning about strategic of my company for
prevent the problem that will occur.

Improve and develop the new strategic that can rival the competitor

Know the strange point of my company and know the weakness point of the competitor and
bring to use in planning strategies of my company by efficiency.

Marketing risk Now a day the marketing not stable and changing all the time effect to
business is un know consumer need , uncertain target market , positioning of produce .
So, my business has management and plan about marketing risk include;

My business finds certain positioning of produce for distribute the produce to target market
that appropriate both product and consumer.

My business reduces the risk of marketing by survey market all the time.

My business always set the promotion for attracts the customer.

Operation risk Inside the business maybe have the mistake in part of operation such as;
operation of human resource , production , transportation , service , communication , and
system .

So, my company have management in part of operation risk include

 45

My business put the right man in the right job for potential of human resource.

My business always training the employee for add the skill in working and the employee can
bring the skill use for service, production etc.

For the technology system, my business have staff care and advise the other employees, when
the technology system have the problem they can solve the problem right now because my
company training employee all the time.

Financial risk

It very important because my business may be loss the profit when don’t good
manage such as; occur from corruption of insider , loss of profit from selling , lack of
skill or knowledge of accountant .

So, my business can provide about finance risk include;

Prevent the corruption by inspection account from every department in every day and
do the report in every month.

There is the system for security in every department.

In part of account department need the accountant that can reliable and honest in part
responsibility.
 46

Chapter 7
Conclusion
 47

Conclusion
An extremely important feature of my business is its location. Without the proper location,
the chances of succeeding are drastically reduced, although not impossible. It is interesting to
note that, for the last five years, a regional car wash corporation with eight locations in the
tri-state area has actively pursued the property owner to sell so they could establish a car
wash on it. For personal reasons, the land owner refused to sell. Such a successful company
would not have so vigorously pursued the site if they did not feel the land had enormous
potential. We share their enthusiasm.
My operation will incorporate the newest and most technologically advanced wash
equipment in the industry. This will enable us to provide our customers with the best possible
service at the best possible price. It will also allow us to ensure that the environmental
concerns of the community are respected and acted upon. Additionally, we believe the
strongest point in my business is our management team. Both owners possess vast
knowledge, gained from operational, budgetary,and personnel experience, from which to
direct the business and provide for outstanding customer service.
 48

Appendix
 49

Income Statement
 50

Income Statement
 51

Balance Sheet
 52

Balance Sheet
53
 54

Balance Sheet
 55

Cash Flow Statement

 56

Cash Flow Statement

 57

Personal Details

Name: Mr. Pongsakorn Udomyos

ID: 4831205091
Date of Birth: 26/5/1986
Age: 24 years
Marital Status: Single
Bloods Type: B
Nationality: Thai
Religion: Buddhism
Permanent Address: 67 Moo.6 Tambon Wiang nue, Amphur Wiang chai, ChiangRai
Telephone Number: 084-3652388
E-mail address: And_annant@hotmail.com
Program: Tourism Managemant