Professional Documents
Culture Documents
Guidelines
Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . .3
Logo without tag line
Tyson Foods, Inc. (TFI version) . . . . . . . . . . .4
Logo with tag line (MGF version)
English . . . . . . . . . . . . . . . . . . . . . . . .5
Spanish . . . . . . . . . . . . . . . . . . . . . . .6
Logo with tag line in tab graphic (tab version)
English . . . . . . . . . . . . . . . . . . . . . . . .7
Spanish . . . . . . . . . . . . . . . . . . . . . . .8
Logo usage
Artwork. . . . . . . . . . .
Color . . . . . . . . . . . .
Images . . . . . . . . . . .
Size restrictions . . . . . .
Clear space . . . . . . . .
Proper tab treatment . . .
Incorrect logo treatments .
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16
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17
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17
Legal requirements . . . . . . . . . . . . . . . . . . . 18
Copy style guide . . . . . . . . . . . . . . . . . . . . 19
Introduction
Logo Usage
Use
.jpg
.png
.eps
Logo Usage
Color
The colors for the logo and the brand look are
defined in Pantone Matching System (PMS),
CMYK, RGB, and HEX. These are the official
color versions to be used. All requests to
deviate from this pallette should be sent to
Corporate Communications.
Color
PMS
CMYK
RGB
HEX
Tyson
Red
PMS 186C
C0
M 100
Y 81
K4
R 227
G 24
B 55
cc092f
Tyson
Orange
PMS 136C
C0
M 61
Y 97
K0
R 245
G 128
B 37
ea7125
Black
PMS Black C
C0
M0
Y0
K 100
R0
G0
B0
000000
Grey
PMS Cool
Grey 5C
C 31
M 24
Y 25
K0
R 179
G 179
B 179
b3b3b3
Blue
No PMS
Option
C 92
M 35
Y0
K0
R0
G 134
B 203
0086cb
Images
There are designated images associated with
the brand look. These are available on the
Making Great Food. Making A Difference.
Share Point page.
If you are creating materials that need more
than the images available, these guidelines may
help in selecting images.
Outdoor photos should have blue sky
Indoor photos should simulate natural
lighting
When using photos from a plant floor, Team
Members must be properly attired in clean
khakis or lab coat, have required safety
equipment, ear protection, hair net and/or
beard net.
Do not photograph proprietary equipment
or processes, or unclean areas of a plant
location if photos are to be utilized in a
public publication or venue.
Photos should not contain any third party
trademarks
Tyson Foods, Inc., Making Great Food. Making A Difference. Guidelines
102011
10
Logo Usage
.75
1.5
11
Logo Usage
12
Logo Usage
Tab Up
Tab Left
Correct
Correct
Correct
Incorrect
Correct
Incorrect
Correct
Incorrect
Correct
Incorrect
Incorrect
Incorrect
Tab Right
Tab Down
Correct
Incorrect
Correct
Incorrect
Correct
Incorrect
Correct
Incorrect
Correct
Incorrect
Correct
Incorrect
13
Logo Usage
Hometown, USA
Never attach anything to the logo
Today
Only
14
15
Use
.jpg
.png
Color
The colors for the tag line are defined in
Pantone Matching System (PMS), CMYK, RGB,
and HEX. These are the official color versions
to be used. All requests to deviate from this
pallette should be sent to Jeannie Ozlanski.
Color
PMS
CMYK
RGB
HEX
Red
PMS 186C
C0
M 100
Y 81
K4
R 227
G 24
B 55
cc092f
Orange
PMS 136C
C0
M 61
Y 97
K0
R 245
G 128
B 37
ea7125
Black
PMS Black C
C0
M0
Y0
K 100
R0
G0
B0
000000
Dark Grey
(1C option)
No PMS
Option
C0
M0
Y0
K 90
R 65
G 64
B 66
414042
Light Grey
(1C option)
No PMS
Option
C0
M0
Y0
K 60
R 128
G 130
B 133
808285
16
2.5
Hometown, USA
Never attach anything to the tag line
17
Legal Requirements
Marks
The Tyson oval is a registered trademark and
should not be altered in any way.
The Making Great Food. Making A Difference.
tag line is a trademark, and should not be
altered in any way.
Copyright Lines
When Tyson Foods, Inc., creates any materials,
a copyright line must be included. The copyright
line must include the year the material was
created and the name of the company claiming
the copyrights. The examples below show the
appropriate way to display copyright ownership.
2011 Tyson Foods, Inc.
Copyright 2011 Tyson Foods, Inc.
Trademark Lines
Whenever the Tyson Foods, Inc., logo is used, a
legal line identifying ownership of the registered
trademark must be included on the materials.
Below are the exact legal lines that must be
used. If space does not allow for the full legal
line, then the short version may be used.
Tyson Foods, Inc., logo:
18
19