Competitive rivalry (High)

Competition from national and regional

players which are operated by state
governments like Amul Anik, Hatsun
etc.
Threats from International Players.
Stiff competition in value added
products power (Medium)
Suppliers
Milk supplier realized the potential
to sell to big players.
Emergence of Cooperative aiding

Threat of substitute (Low)

Difficult to replace milk due to
socio economic factors.
Milk treated as nutrition option by
urban population.
Rapid Urbanization drove
consumer towards packaged food
products.

Threat of new entrants(Low)

Govt. supported so had trust and
faith of superior quality
Robust supply chain, hence
difficult to replace.
Superior quality of milk products o
Mother Diary.
High capital investment

Buyers power (Low)

Less availability, preference
of packaged milk.
Brand availability is
necessary since customer is
not ready for alternatives.
Urban customer ready to
pay premium, hence
advantage for International
player