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Tactica Capabilities Presentation

www.tacticateam.com

Tactica is a
firm specialized on a wide
range of personalized
services offered at an
international level
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About Tactica

Tactica is a Lobbying and strategic 360 Consultancy firm that


specializes in a broad range of customized services at a global
scale:
CORPORATE, INSTITUTIONAL, GOVERNMENTAL LOBBYING
ANALYSIS AND DEVELOPMENT OF BUSINESS STRATEGIES
BUSINESS DEVELOPMENT
NEW MARKETS ENTRY
STRATEGIC ALLIANCES
MERGERS & ACQUISITIONS
BRAND POSITIONING STRATEGY
COMMUNICATIONS STRATEGY
PUBLIC RELATIONS
SPONSORSHIP
EVENT DEVELOPMENT & ORGANIZATION

We specialize in global markets where we have


participated in projects of great scale and prestige
for over two decades
Our in-depth knowledge of these markets enables us
to provide our clients with the customized tools they
need to successfully position their projects and
consistently differentiate from their competition

Our multi disciplinary perspective, manifests


itself as a very valuable tool that allows us to
analyze our client's strategy, strengths and
weaknesses
Then Tactica will elaborate an accurate diagnose
and subsequently define an action plan with
winning formulas that will put the company in a
leadership position, with the objective of
reaching the highest levels of profitability and
reputation

Our methodology helps companies become more dynamic


and engage in business more effectively, allowing them
to meet their objectives while saving time and financial
resources, which ensures a substantial increase in
profitability
Tacticas experience in fund raising, business
development, opening new markets, strategic
alliances, mergers & acquisitions all enable us to
define and develop significant opportunities for our
clients
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Lobby Global High Worth


Relations Management
One of Tacticas main assets is its ability to ensure
direct access at the highest levels to decision
makers and influential individuals in major
Companies, Institutions and Governments
As Lobbying experts, we use these relations to
favor our clients and their projects, expedite the
processes and take an active role in the
coordination of the entire negotiations, until
objectives are met and contracts are signed

We work through these channels on a daily basis,


giving us access to a high level of privileged
information, which gives us a deep
understanding of the worlds of business and
politics in target countries
For our clients, this is a powerful tool of analysis to
achieve constant, early identification of
opportunities in key markets

Our Institutional and Governmental dealings at


the level of Heads of State, Secretaries of
State, Ministries, Commissions and City
Councils helping our clients develop and
operate their business successfully in target
markets

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Brand Strategy Corporate Vision


Our alliances with the leading companies in the world,
in brand strategic positioning and brand evaluation
allow us to offer our clients the weapons they need to
successfully position themselves in the competitive
world of tomorrow

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Communications Strategy
Tactica specializes in strategically planning global
communications campaigns that ensure
clients the utmost coverage, visibility,
prestige and profitability
After two decades in the industry, we have built
solid relationships based on trust and credibility
with the leading publishers, editors in chief
and recognized journalists in the relevant
industries, at a global scale

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We use these important relationships to favor our


clients interests, with the aim of positioning their
image in a powerful, differential and effective
manner
Our focus in communications has a clear strategic
basis in which values, attributes and key
messages are perfectly formulated for
transmission to all audiences

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Services in this area include:


Preparation of media materials
Tactica prepares, in conjunction with the client, comprehensive
media materials for distribution to local, national and international
print, television, radio and wire service medias. Additional materials,
including press releases, back-grounders, statistical data,
photographic and visual libraries and recorded client interviews, can
also be prepared for more targeted media efforts directed at the
trade, technical and consumer publications.
Media interviews
We coordinate the setting up and follow up for any media interviews
arranged for our clients. We brief both the journalist and the client as
to the interview content, subject areas and supply all appropriate
media materials and advice as required.
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Press conferences
We coordinate all aspects of these important media events, including
the preparation and distribution of invitations, development of key
media messages, speech writing, hiring of venues, audio equipment,
room preparation, security and transportation, announcements and
media training for speakers. Our team also follows up after the event
with all participants and working with them towards the preparation
and publication of the news story.
- Press pro-active media campaigns, coordinate press trips, develop
photographic centers.
- Tactica regularly set up and staff press centers to handle all client
media enquiries, execute library as well as media and target interest
group lists.
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Sponsorship

In Sponsorship, our broad experience in brand


strategy projects at a worldwide level, together with
our in-depth knowledge of the markets in which we
operate, enable us to follow trends in the
preferences of target audiences in developing
projects that propose actions that perfectly fit into
our clients strategies and give them utmost
visibility and profitability

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Our close relationships with the leading


companies in the markets in which we operate
allow us to present and negotiate major
sponsorship projects
We specialize in areas related to Sports
(Olympic games, Americas Cup, Football,
Cycling, Polo, Tennis, Formula One), Arts
(Exhibitions, Concerts), as well as Seminars
and Forums

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Events
Tactica has broad experience in producing and
organizing events that reflect in every detail the
strategy of the company, institution or product, through
the presentation of a differentiated, solid offer
We handle all logistics of the event, aiming to combine
all elements to perfection and enable our clients to
present themselves to their key audiences in the most
prestigious manner

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Our mastery of lobbying and the level of dealings


that we have, enable us to ensure the highest
degree of attendance to the events of all
relevant target audiences, thereby giving clients
incalculable added value in business and
relationships, while strengthening their image
and achieving greater market recognition

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Opinion Leaders

Tactica manages a High Worth Network of relations


at a global scale that includes opinion leaders from
all sectors of society

POLTICA

EMPRESA

CULTURA

DEPORTES

SOCIEDAD

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The Tactica team is composed of professionals with


extensive experience and portfolios at the highest
international levels that expert in a wide range of sectors
Through our own offices in Madrid, London, New York,
Milan and Istanbul and strategic alliances with support
offices in all the countries were we operate, our
infrastructure provides us with a high level of mastery of
different markets and industries, which is an absolute
benefit to our clients

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Tactica Client Roster

Entertainment
Sport

Financial

Manufacturing
Utilities
Industrial

Petrol Retailing

Institutional
Corporate &
Retail Fashion

Food and
Drink

Travel
Airlines
Resorts

Telecom
Internet

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Thank you!

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