May 20, 2009

Toei Animation Co., Ltd.

TOEI ANIMATION

Presentation for FY March 2009

(April 2008 to March 2009)

Every Sun. @8:30

on ABC&TV Asahi network

Every Sun. @9:00

on Fuji Television network
ABC, Bird Studio, SHUEISHA, Fuji Television, Toei Animation

FY2009.3 Results -Consolidated-

May 20, 2009

TOEI ANIMATION
(Million Yen)
25,000

Net Sales

Record-setting net sales

on both a consolidated &
non-consolidated basis

Achieved 20 billion yen

in net sales for
four consecutive terms

7,500

FY2009.3
First Plan

20,000

6,000

15,000

4,500

10,000

3,000

5,000

1,500

FY2004.3
Net Sales
(consolidated)

Net Sales
(non-consolidated)

Operating Income
(consolidated)

Ordinary Income
(consolidated)

Net Income
(consolidated)

Ordinary Income
(non-consolidated)

FY2005.3

FY2006.3

FY2007.3

FY2008.3

FY2009.3
First Plan

FY2009.3
Result

17,120

16,646

21,561

20,153

21,148

19,500

21,718

16,337

16,010

20,487

19,417

20,247

18,600

20,943

3,455

2,242

3,858

3,307

2,726

2,300

3,123

3,588

2,601

4,157

3,773

2,938

2,600

3,412

2,336

1,553

2,428

3,672

1,685

1,500

492

3,217

2,105

3,542

3,180

2,356

2,200

2,784

Income

Achieved the
budget!

1-2

Segment Breakdown -Consolidated-

May 20, 2009

TOEI ANIMATION
(Million Yen)
FY08.3
Results
Net Sales

21,148

Film
Movies
TVs
DVDs
Overseas Film
Others
Licensing
Japan
Overseas
Others
Sales of Goods
Events

11,302
900
3,038
4,124
2,291
947
6,497
4,483
2,013
3,367
2,863
503

Japan
Overseas

16,861
4,305

Intra-Company Sales

18

FY09.3
Full Year
Plan
19,500
11,100
***
***
3,000
2,700
***
5,700
4,200
1,500
2,700
***
***
15,300
4,200

FY09.3
Results
21,718
10,810
817
2,373
4,434
2,161
1,024
7,154
5,252
1,901
3,771
3,309
462
17,674
4,066
18

(*) Forecasts for segments such as made-for-theater animations, TV animations, others, goods sales, and events are not disclosed.
2008 Yes! Pretty Cure 5 Go Go! the Movie Production Committee., Eiichiro Oda, Shueisha, Fuji Television,
Yudetamago, ABC, Bird Studio, 2009 NBGI, 2009 KYORAKU SANGYO All Rights Reserved, Toei Animation

2-1

Animation Market Conditions

TOEI ANIMATION

From excessive animation production to an appropriate market size

Number of TV animations broadcast
(30min. program)

Number

100
80

86
7
8

80

18

9
14

13

60
40

Satellite
UHF/local broadcast
Regular broadcast

91

71

60

70
10
12

57

48

20
0

2005.4

2006.4

2007.4

2008.4

66
13

50

2009.4

Lack of overwhelming characters

Transition to new media

Sales of Animation DVD

Billion
Yen

Japanese Animation
Overseas Animation
Blu-ray Disc

1200
1000

97.1

95.0

89.5

77.9

800
600
400
200
0

13.1
2005

8.5

7.1

2006

2007

5.8 4.4
2008

Rapid expansion of the Internet & mobile Internet

Market for
Character Merchandising

Trillion
Yen

May 20, 2009

Billion
Yen

1.80

Market for
Internet & mobile Internet video delivery

1500

Mobile Internet
Internet

1.60

1000

1.40

500
1.20
1.00

0
2004

2005

2006

2007

2001

2002

2003

2004

2005

2006

Reference) Japan Video Software Association [Market Data], Digital Content Association of Japan [Digital Content White Paper 2008], Data of The Association of Japanese Animations

2007

2-2

Consolidated Projection for FY Ending MarchMay

2010
20, 2009
TOEI ANIMATION
Low birthrate and
economic slowdown
Good result
due to
licensing

The launch of a full list of Decline in sales related to

major DVD works completed
Pinball Machine

Good result
due to
DVD box set
sales & licensing

Net Sales

To Budget
Attainment

(Million Yen)
Net Sales

Income

25,000

5,000

Film

9,000
Movies

***

TVs

***

DVDs

1,500

Overseas

2,400

20,000

4,000

15,000

3,000

10,000

2,000 Otehrs

5,000
0

1,000
FY08.3
Plan
18,900

FY08.3
Result
21,148

FY09.3
Plan
19,500

FY09.3
Result
21,718

FY10.3
Plan
17,700

Operating Income

2,400

2,726

2,300

3,123

Ordinary Income

2,700

2,938

2,600

Net Income

1,600

1,685

1,500

Net Sales

FY10.3
Plan
17,700

Others
Licensing

***
5,500

Japan

3,500

Overseas

2,000
3,200

Sales of Goods

***

Events

***

Japan

13,300

Overseas

4,400

1,400

Operating Income

1,400

3,412

1,600

Ordinary Income

1,600

492

1,000

Net Income

1,000

(*)Forecasts for segments such as made-for-theater animations, TV animations, others, goods sales, and events are not disclosed.

3-1

Strategies for Further Growth

May 20, 2009

TOEI ANIMATION

TV Animation
for Children
Rejuvenation
of the
Library

Theatrical
Animated
Film

Co-production

Internet &
Mobile
Internet
3-2

Enhancing Production Capability

May 20, 2009

TOEI ANIMATION

TV Animation
Theatrical Animation
of TV Series
2D/for Children

Flash
CG

Animation for
Mobile Internet

Original
Theatrical Animation
(2D)

D image DCG Theatrical Animation

GE-GE-GE NO KITARO
-Yokai Japan Rally 3D-

3D Images
for Movies
4-1

Purittu Matsumoto, SHUFUNOTOMO, 3 Daughters Project, KeihinKazoku Project, Disney, Mizuki Production, Fuji Television, Toei Animation

Dream 9 block: back to back action time-slot

May 20, 2009
TOEI ANIMATION
Collaboration!
Sun. @9:00 Dragon Ball Kai &
Sun. @9:30 One Piece

Dream 9 makes high rating!

Apr.
Jan. Feb. Mar.
Apr.
Household Rating(%) avg.
avg.
avg. 1st wk 2nd wk 3rd wk 4th wk 5th wk avg.
GeGeGe no Kitaro
8.3
8.2
8.2 Doragon Ball Kai
11.3
9.8
9.6 11.1
8.8 10.1
One Piece
8.3
8.4
8.9
9.9
8.8 10.1 11.7
9.4 10.0

400
300

Licensing Sales of
One Piece in Japan

200
100

Asataro, the Onion Samurai

earns good reviews!
It has expanded its coverage for
Kyushu Asahi Broadcasting and
Nagasaki Culture Telecasting.
Every Sun. @6:30 on TV Asahi et al.

Million
Yen

06/03

07/03

08/03

09/03

Household Rating(%)
Jan. Feb. Mar.
Apr.
Apr.
avg. avg. avg. 1st wk 2nd wk 3rd wk 4th wk 5th wk avg.
3.1
3.1
3.5
3.2
3.1
1.6
1.9
2.9
2.5

4-2

Eiichiro Oda, Shueisha, Fuji Television, Bird Studio, Kazuyoshi Iino, Fukuinkan Shoten, TV Asahi, Toei Animation

Animation for Children (2)

May 20, 2009

TOEI ANIMATION

Household Rating (%)

Yes! Pretty Cure5 Go Go!
Fresh Pretty Cure!

Response to
the falling birthrate
associated audience

Average demographic
Rating for April 2009

Household

Jan.
avr.
5.1

Feb.
avr.
7.1

Apr.
Mar.
Apr.
avr. 1st wk 2nd wk 3rd wk 4th wk 5th wk avr.
6.2

6.2

7.4

7.8

7.0

7.3

7.1

Male/Female
Male
Male
Female
Female
ages 4-12 ages 20-34 ages 35-49 ages 20-34 ages 35-49

Rating/Share Rating Share Rating Share Rating Share Rating Share Rating Share Rating Share
Fresh Pretty Cure!
7.1 13.1 15.4 55.4
4.8 30.2
3.5 16.4
7.2 37.2
5.3 21.7
Dragon Ball Kai
10.5 20.1 16.6 57.9 10.1 56.1
5.2 25.0
7.7 38.9
7.2 28.5
One Piece
10.1 21.5 11.8 50.8 12.4 67.3
4.9 25.6
8.8 44.4
6.9 29.3

Developing Products: A Good Start!

HENSHIN KEITAI TECHOU

Marie & Gali

An original short animation,
and 31 years of animations for NHK
Every Tue. @19:25
on the NHK Educational Channel

LINKRUN

The top three positions on the

Ranking of Girls Toy Sales in March

within Suiensa

5-1
ABC, NHK Educational, Toei Animation

Reference) Toy Journal editorial office [Ranking of Toy Sales]

Rejuvenation of the Library (1)May 20, 2009

TOEI ANIMATION
Rejuvenate the Library Again
Commencing broadcasting of the HD-remastered classic
DRAGON BALL Z, for high-definition terrestrial television to
acquire new fans and encourage a resurgence in popularity.
Games introduced in the U.S.
Expansion of overseas merchandise
Export of animated films

Hong Kong

France

In French theaters Full-scale in U.S.

Restart of Merchandising

Movies (sell VHS)

DVD BOX

Movies (sell LD)

Movies (rental VHS)

Internet
Molibe Internet
Single DVD

17 Movies

Dragon Ball

Popularity
resurgent through
exposure and
marketing
effective for each
generation

CS broadcasting

starts

Dragon Ball Z underway

Rerun on Fuji Television

Dragon Ball GT underway

86 87 88 89 90 91 92 93 94 95 96 97 98 99 01 02 03 04 05 06 07 08 09

START

Revival!
Bird Studio, Shueisha, Fuji Television, Toei Animation

Reenlargement!!

5-2

Rejuvenation of the Library (2)

May 20, 2009

TOEI ANIMATION

186 TV series, 196 Movies,

More than 10,100 episodes!
A wealth of content

Possessing the largest volume of

content in Japan and one of the
largest volumes in the world

(Reruns, mobile Internet, VOD)

Revitalization

Refreshing works
using events

Held on May 29, 2009

Profit through
content management

New package media

DVD & Blu-ray

Merchandise

Toei Robot Girls

Produce new content/

invest aggressively in new projects
6-1

Takehiko Inoue, IT Planning, Yudetamago, Kinniku Mania 2009 Executive Committee, Mizuki Production, Fuji Television, Shueisha, Bird Studio, PansonWorks, 2009 NBGI, Masami Kurumada, Toei Animation

Theatrical Animated Films

May 20, 2009

TOEI ANIMATION
Producing an original full-length animated feature

Turning TV Animations into Films

to be released

Achieve recordsetting boxoffice for the

series:
1 billion yen!

Rainbow-Colored Fireflies:
The Eternal Summer Vacation~

LA ROSE DE VERSAILLES

Other original
projects are
underway!

Box-office comparison

Million Yen
2008

2005
Japanese movie
(animation)
Japanese movie
(live-action)
Foreign movie
(animation & live-action)

18,700

34,300

81,800

115,900

116,400

79,000

Pretty Cure All Stars DX

released on March 2009

Six theatrical animated films made more

than one billion yen at the box office in 2008

Fresh Pretty Cure

the movie
To be premiered in
the fall of 2009

10th anniversary
movie
ONE PIECE FILM
Strong World
To be premiered on
December 12, 2009

<The advantages of movies>

The market has room to grow
We can advertise our brand (quality) as
a production studio to the consumer public
A concentration of various image technologies
Box-office hits bring high profits

Yoriko Ikeda, Masayuki Kawaguchi, Alphapolis, 2009 Pretty Cure All Stars DX the Movie Production Committee, Toei Animation

6-2

Internet & Mobile Internet

May 20, 2009

TOEI ANIMATION
Million
Yen
1,000

Expansion of lineup

Results of Internet & Mobile Internet

of Toei Animation

Launched a comprehensive portal to offer hit

animations originating from the Shonen Jump
weekly magazine, introducing a strong line-up
to the expanding distribution market.

500

0
2006.3

2007.3

2008.3

2009.3

Mobile Animation

Now

showing at the theater

Shinjuku WALD 9
Tie-up with SHORT SHORTS
FILM FESTIVAL & ASIA 2009
Appearing in ads of TOKIWA
Pharmaceutical Co., Ltd.
Tie-up with other major companies

Toei Anime BB Premium

Bird Studio, Shueisha, Masami Kurumada, Yudetamago, Marvelous Entertainment, Akira Toriyama, Keihin Kazoku Project, ABC, Purittu Matsumoto, Shufunotomo, 3 Daughters Project, Toei Animation

7-1

Overseas Business

May 20, 2009

TOEI ANIMATION
Respond quickly and flexibly to the rapid changes taking place around the world

Became a 100% subsidiary

on December 2008
TOEI ANIMATION
PHILS., INC.

(Philippines)

Toei Animation Co., Ltd.

(Tokyo)
TOEI ANIMATION
SHANGHAI REP.

(Shanghai)

TOEI ANIMATION
EUROPE S.A.S.

(Hong Kong)

(America)

(France)

Overseas video delivery

via the internet

Co-production
Production of titles for worldwide
distribution.
Step up collaboration with overseas media
(networks).
(Plans are currently underway for four
projects.)

TOEI ANIMATION
INCORPORATED

TOEI ANIMATION
ENTERPRISES LIMITED

Digitization

Market
&
Consumer

has shortened the lead

time for transmitting works and
information to markets and
consumers worldwide.
We can distribute directly to
consumers (business for the global
market)

<Simulcast in the U.S. and Canada>

We will distribute animations on the official website
just one hour after the broadcast ends in Japan

7-2
2006 Cartoon Network, Aniplex & TV Tokyo.KBS.DONGSEO UNIV.ICONIXJM ANIM, Disney, Eiichiro Oda, Shueisha, Fuji Television, Toei Animation

New Initiatives in 2009

May 20, 2009

TOEI ANIMATION
Blu-ray Disc

Original Character

Launching initial titles for the expanding

Blu-ray Disc market from 2009
GEGEGE NO KITARO THE MOVIE
- Japan on Fire! -

June 21, 2009 on-sale

Toei Robot Girls

A project in which we refine
animation robot characters in
an innovative way and make
buried masterpieces known to
the public. We are starting it as
a four-frame cartoon.

GALAXY EXPRESS 999 THE MOVIE

Blu-ray Disc Box

Create a limited-time
shop selling character
goods in collaboration
with PansonWorks,
including nintea,
Mr. Muscleman, and
GeGeGe no Kitaro in
each place

September 9, 2009 on-sale

Web Comic
A comic starting from the Web

Mizuki Production, Fuji Television, 2008 Gegege no Kitaro the Movie Production Committee, Leiji Matsumoto, Yudetamago, Shueisha, Fujio Akatsuka, PansonWorks, Toei Animation

8-1

Dividend Policy

May 20, 2009

TOEI ANIMATION
Dividend
45

(Yen)

Special dividend

40

10 yen increase in
the dividend
Ordinary 20 yen

Special dividend
10 yen

Ordinary dividend
35
30
25
20
15
10
5
0
2005.3

2006.3

2007.3

2008.3

2009.3
Planned dividend

Dividend policy
(1) Sustained and stable dividends

(2) Comprehensively considering financial results and securing internal

funds for aggressive business development in the medium to long terms
The Company conducted a 2-for-1 stock split on August 1, 2006. The dividends before the term ended March 2006 reflected the policy.

8-2

As a Leader in the Animation Industry

May 20, 2009

TOEI ANIMATION
Progress by Toei Animation
Established in 1956
Production of animated
theatrical films
Production of TV
animation related
Production of
character business
Billion Yen
TV animation

3000
2500

Trends in Market for animation

from 1975

2000

2257

2135

2339

2415

2302

Respond
quickly and
flexibly to the
new media age,
by enhancing
production and
development
ability

1903

1860

1611 1588 1637 1651

1593
1519

1500
1069

1000
500

261
46

120

0
55

60

65

70

75

80

85

90

95

96

97

98

99

00

01

02

03

04

05

06

07

08

09

(The extent of animation market above: Movie, TV, Video Soft, and Internet Delivery)
Reference) Dentsu Communication Institute Inc. [A Research for Information and Media Society 2009], Data of Media Development Research Institute Inc.

9-1

New TV Lineup 2009

May 20, 2009

TOEI ANIMATION

Dragon Ball Kai

Every Sun. @9:00
on Fuji Television network

Asataro, the Onion

Samurai

Fresh Pretty Cure!

Every Sun. @8:30
on ABC & TV Asahi network

Every Sun. @6:30

on TV Asahi et al.

My 3 Daughters
One Piece
Every Sun. @9:30
on Fuji Television et al.

Every
Tue. @17:30
on TV Tokyo network

Marie & Gali

within Suiensa
Every Tue. @19:25
on NHK Educational Channel

Kazuyoshi Iino, Fukuinkan Shoten, TV Asahi, ABC, Bird Studio, Shueisha, Fuji Television, Eiichiro Oda, Purittu Matsumoto, Shufunotomo, 3 Daughter Project, NHK Educational, Toei Animation

9-2