DATA & ANALYTICS

LANDSCAPE IN THE
ENTERPRISE
2016
Organizational insight into
generating greater value from
existing and incoming data
Purpose, Methodology and Respondent Profile

2
Source: IDG Data & Analytics Survey 2016
The Majority of Organizations Focused on Big Data

39%

32%
30%
27% 26%

15% 14% 14% 14%

12% 12% 13%
10% 10%
8% 8% 8% 8%

We have already We are in the process We have plans to We are considering deploying We are likely to implement We have no plans to deploy or
deployed/implemented data- of implementing or deploy or implement data- or implementing data-driven data-driven projects in the implement data-driven projects
driven projects pilot testing data-driven driven projects over the next 12 projects within the next 13-24 future but have no specific
projects months months timeframe in place

Q. Is your company currently implementing, planning or considering data-driven projects

2014 2015 2016
(i.e. devising strategies and projects to generate more value from existing data)?

3
Source: IDG Data & Analytics Survey 2016
Data Helps Customer Focused Organizations

55% 53%
41%
32%
27%
22%

Improve customer Make the business Change the way we Fundamentally Redefine product Optimize the supply
relationships more data-focused organize operations change the way we do development chain
business

Q. What business goals or objectives are driving investments for data-driven initiatives at your organization?

4
Source: IDG Data & Analytics Survey 2016
Data Solving Organizations Problems

Finding correlations across multiple

disparate data sources 60%
Predicting customer behavior 47%
Predicting product or service sales 42%
Identifying computer security risks 33%
Analyzing high-scale machine data
from sensors, web logs, etc. 30%
Predicting fraud or financial risk 28%
Analyzing social network comments
for consumer sentiment 26%
Analyzing web click streams 19%
Other 6%

Q. What challenges is your organization aiming to solve with its data-driven initiatives?

5
Source: IDG Data & Analytics Survey 2016
High Expectations for Increased Budget

19%
Not sure
44%
Increase
35%
Remain
the same

2%
Decrease

Q. Do you expect IT budget allocation for data-driven initiatives at your organization to increase, decrease or stay the same over the next 12 to 18
months?
6
Source: IDG Data & Analytics Survey 2016
SMBs Playing Catch Up & Notice Enterprise Gains

Q. Approximately how much will your organization spend on data-driven initiatives in the next 12 months?

7
Source: IDG Data & Analytics Survey 2016
Big Data Storage In House

10%
50% or more
18%
4%
40% to less than 50%
2%
5%
30% to less than 40%
3%
4%
20% to less than 30%
7%
10%
10% to less than 20%
11% 1,000+
9% <1,000
5% to less than 10%
11%
37%
Less than 5%
35%

Q. Approximately, what percent of your big data storage and analytics tools are cloud-based?

8
Source: IDG Data & Analytics Survey 2016
Executive IT Staying Ahead of the Security Threat

Q. Is your organization treating the output of big data (the results of your analysis) differently than existing data (e.g. big data input) from a
security standpoint?

9
Source: IDG Data & Analytics Survey 2016
Vendors That Make It Easy To Stand Out

51%
1,000+ <1,000
45%
43%
38% 36%
33% 33%
31%
26% 26%
24% 23% 24% 23%
19%
16% 16%
14%

Integration into Appropriate Support and Conformance Ease of use Experience Experience/peer Easy to Innovative
existing level of services with industry working with references understand solutions
infrastructure scalability standards for organizations in pricing model
security my industry
/governance

Q. Which of the following criteria are most important when evaluating an offering from a data and analytics vendor?

10
Source: IDG Data & Analytics Survey 2016
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