http://www.slideshare.

net/RAHULKUMAR501/a-study-on-market-analysis-of-mobilehandset-industry-with-reference-to-samsung-micromax

Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana. The company
was established as an IT software company operating in the embedded devices domain; it later entered the
mobile handset business. By 2010, it was one of the largest domestic companies making handsets in the lowcost feature phone segment in India. As of Q3 2014, Micromax is the tenth largest Smartphone vendor in the
world.

Products
Endorsements
Actors Akshay Kumar and Twinkle Khanna were the first celebrities to endorse Micromax Mobiles. Hugh
Jackman is the brand ambassador of Micromax and appeared in a commercial in 2013 for its first flagship
Smartphone, the Canvas Turbo A250 and for the Canvas 4 and Canvas Sliver 5. In July 2013,
actor Chitrangada Singh posed for the Canvas 4 Smartphone in New Delhi.

manufacturing
Micromax started manufacturing LED televisions and tablets at its factory in Rudrapur (SIDCUL), Uttarakhand,
in April 2014. As of August 2015, Micromax was set to start a 500 crore (US$74 million) manufacturing plant
in RajasthansAlwar district after the signing of a Memorandum of Understanding (MoU) between the Rajasthan
government and Bhagwati Products Ltd. The company also plans to set up a manufacturing plant
in Hyderabad with an investment of about 400 crore (US$59 million) to 500 crore (US$74 million).