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Strengths
Weaknesses
1. Lost & Dissatisfied customers are major weakness of PSO as they are causing the perception of inefficient
PSO.
2. Old retail outlets are major weakness for PSO as they are not enough capable to compete the Shell,
Caltex or Total outlets.
4. Quality assurance is not so effective to build the image of “Quality & Quantity”.
Opportunities
2. De-regularities of Oil industry in Pakistan add the opportunity to fill the deficiency in few sectors of
petrochemicals markets.
3. Export Opportunities of Black Oil Products is also adding the opportunities by exporting Black Oil products,
which is facing downfall due to the introduction Gas Oil.
4. Industrial & Trade growth in Pakistan is also the opportunity for PSO as they are adding revenues in
Power sector that is the major customer of PSO.
Threats
1. Risk of forward integration of Supplier is the key threat for PSO and other OMCs in Pakistan. As the
example, the PARCO who is one of the main POL product suppliers to OMCs adopt the forward
integration strategy by introducing its own OMC with its new business alliance TOTAL and named its
OMC as TOTAL-PARCO.
2. Risk of Diversification in technology is also a key threat for PSO as due to new technology used in
industrial sector are causing decline in particular POL products.
3. Availability of
4. Substitutes in Black Oil Market are causing a solid reason for the declining trend in Black Oil Products,
which is major threat for PSO.