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Submitted by:
Meha Mehta
Ilm E Haider Zaidi
Proshoon Sikdar
Sanjeev.S
Vinod Shankar
R
6 HISTORICAL BACKGROUND
Coined by Jay Conrad Levinson, guerilla marketing is more about
matching wits than matching budgets. Invented as an
unconventional system of promotions that relies on time, energy
and imagination rather than a big marketing budget.
6 THE CONCEPT
6 An unconventional way of performing marketing activities.
6 Consumers are targeted in unexpected places.
6 Create a unique, engaging and thought-provoking concept to
generate buzz.
6 Suggests correct investment of time, energy and imagination .

6 HIGH IN THE SKY:
6 Some of the most provocative pieces of guerilla
marketing are put way up in the air for maximum
visibility.

6 DOWN ON THE GROUND:
6In a big city youve got to stay on your toes and watch
where youre going, so on-the-ground guerilla ads are
another great way to grab pedestrian attention.

i
6 ADS ON THE LEVEL:
6Another great way to get attention and keep people
engaged is to put things where they can touch and
interact with them.

6 Specifically geared for the small business and
entrepreneur.
6 Should be based on human psychology instead of
experience, judgement, and guesswork.
6 Create a standard of excellence .
6 Use of current technology as a tool to empower
your business.


6 Guerilla marketing is cheaper. At the high end, you
may end up investing a few hundred dollars in
promotional items or a major. At the low end, its free.
6 Guerilla marketing involves networking, both with your
customers and with other businesses.
6 Involves more of intellectual power rather than money
power.
6 You get to perform wacky stunts and engage in unusual
activities, all in the name of working for a living.
6 Leads to a better and more profitable
business.
D
6 Guerilla marketing works ,but it is not
completely safe.
6 Guerilla marketing requires a greater level of
dedication and energy than traditional
advertising .
6 If you are looking for a quick fix, guerilla
marketing is not your solution.
6 Most of them ends up with a legal action.

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