Professional Documents
Culture Documents
1979
§ With a view to upgrading the present technology, improve quality
Of the products, the Company proposed to acquire technology and
process know-how from Cadbury Schweppes plc. (CSP)
1984
§The company launched its dairy milk chocolate, which has now
Become the flagship brand of the company
1994
§ The Company undertook a modernization and rationalization
Programme at its Malapert factory at a cost of Rs 40 crores.
1997:
§Cadbury India launched its well-known beverage Bournvita in sachets.
2002
§Cadbury Schweppes Pcl developed a new phenomenon allowing its
consumers to define its brand profile.
§ Cadbury's market share dipped to 70.7% due to competition.
§ Cadbury India tapped unconventional marketing channels like non-retail
chains
§ to drive their market expansion.
§The Maharashtra Food and Drugs Administration seizes stocks and charges
Cadbury with miss-branding.
2008
§Cadbury India to promote Cocoa Research in Tamil Nadu, inks partnership
with Tamil Nadu Agricultural University.
2009
§Employees nearly 2000 people today
§Cadbury India's four factories in India churn out close to 8,000 tonnes of
§chocolate and the company sells a million bars every day
§ In 1924 Edward Cadbury outlined his first rule of
success, "the best quality - nothing is too good for the
public".
§Fermentation
§Drying
§Cleaning
§Roasting
§Blending
§Grinding
§Kneading
§Rolling
§Conching
§Marve then contacted the FDA and gave them the sample.
§One of the core values of the organization is ´to put quality and
safety at the heart of all their activities ²their products , customers ,
partners and performanceµ.
§Cadbury India has been ranked 5th in the FMCG sector, in a survey
on India's most respected companies by sector conducted by
Business World magazine in 2007.
§Product Innovation
§Benchmarking