What stuff of Jacket would you prefer to buy?

o Leather 4

o Demin 1

o Cotton 5

o Fur 0

What u usually prefer 2 buy in winters?

o Sweater 5

o Jacket 3

o Coat 2

What do you look for while buying a Jacket when buying for an
ocassion?

o Design 6

o Color

o Material 3

o Comfort 1

o Price

o Brand name

When Buying a Jacket do you stick to a particular brand?

o Yes 3

o No 7

Which brand of Jackets you prefer?

o Giorgio Armani
 o Gucci 4

o Old Navy

o Dolce & Gabbana 1

o Roberto Cavalli

o La Martina 1

o Other:_outfiters 4_________

What if the expected price range of the brand of Jacket you use
changes, will u still buy it or switch to some other brand?

Yes 4 No 6

Rate your favorite brand of Jacket on the basis of following

attributes.

Color: 4 6
Excellent Good Fair Poor

Design: 7 2 1
Excellent Good Fair Poor

Material: 7 2 1
Excellent Good Fair Poor

Comfort: 6 4
Excellent Good Fair Poor

On which occasion usually you buy Jackets?

o Festival 1
o Gift
o Offers
o No specific reason 6
 o Others (Please Specify) winters 3_____________

Does your buying decision get influenced by the attitude of

salesperson in retail outlet?

o Yes 5

o No 5

Who influences the purchase decision in your family for buying

Jackets?

o Parents 2

o Spouse

o Siblings 3

o Peer group 5

o Others (Please Specify) ___________

Would you buy Jackets even in summers if offered at low cost?

o Yes 7

o No 3
Analysis:

Q:1 50percet ppl prefer to buy cotton jackets , Where as 40 percent buy leather
jackets nd one percent buy demin .

Q:2 50 percent ppl prefet 2 buy sweaters in winters…30 percent buy jackets nd
other 20 percent buy coats

Q:3 60 percent ppl look for design when buying jacket for an occasion other 30
pecent looks for material nd 10 percent looks for comfort

Q:4 when buying a jacket 70 percent ppl dnt stick 2 a brand

Q:5 40 percent buy Gucci nd 40 percent buys outfitters nd ten percent buys la
martina nd other ten percent buys d&g
Q:6 if the price of the branded jacket they use changes then 60 percent ppl will
switch 2 some other brand

Q:7 …. :/

Q:8 60 perecnt buy for no specific reason where as 30 percent bec of winters
where as ten percent buy because of festival.

Q:9 50 percent say that the buying decision get influenced by the attitude of
salesperson in retail outlet nd other 50 percent says no

Q:10 70 percent said yes they will buy Jackets even in summers if offered at
low cost other 30 perecnt said no.