ABOUT VAN HEUSEN

Van Heusen’s high quality, innovative business shirts are carefully selected to
provide consumers with world trend seasonal patterns and colours plus styling options
in either our latest contemporary European range as well as timeless basics in our
traditional selection.

Offering multiple sleeve lengths in easy care or natural fabrics at affordable prices
reinforces why Van Heusen shirts are the world's number one selling business
shirts.

In August 2010, Van Heusen launched The Performa, a new high-performance suit
based on the best selling ‘Classic Fit’ tailoring. Using a mix of cutting edge nano-
technologies, super high twist Wool yarns, and Vapour Phase technology, Van Heusen
Performa is Crush Resistant, Stain Resistant and 100% Breathable.

The Van Heusen Performa is designed to help you handle whatever life throws at you.

........

Van Heusen shirts were imported in small quantities from England from the 1930’s and
a manufacturing plant was established in Melbourne in the mid 60’s to meet the
growing demand for the brand here in Australia.

Since becoming part of Gazal and manufactured under licence by us from 1976, we
have established the Van Heusen brand as the dominant business shirt in Australia,
created a loyal consumer following and developed a chain of supply from place of
manufacture to point of sale that is coveted by many of our competitors.

Phillips-Van Heusen Corporation has since then acquired the rights to the name and
the trademarks globally, continues to advance the recognition of the Van Heusen
brand internationally and supports Gazal with product extensions in our territory.

Providing business shirts in multiple sleeve lengths like no other supplier in this
country remains the core of our business and the competitive advantage. With up to
30 fit combinations in selected items and approximately 50 items overall in our current
stock service range, the combinations of colours, sizes, styles and fits are formidable.

2003 marked a radical change in direction for the brand when future development
concentrated on the younger marketplace, and the highly successful release of our
European Cut body silhouette later that year heralded the change. This was a
departure from our Full Cut product aimed at mid age consumers that has been our
traditional market for decades. European Cut shirts are more tailored; patterns are
bolder and styling more contemporary. This new focus will be reflected across all
extensions of the brand by building a younger base. However, the more conservative
established customer will not be forgotten as the core component of our range will be
maintained to service that client.

As well as the above, our product range is becoming more diversified with tailored
clothing and women’s shirts due for release in Summer 2006. Also available are ties
and belts, small leather goods, men’s fragrances and skin care, footwear and socks.

The Van Heusen brand is now also importantly linked to the international human rights
movement via our USA licensor and all factories manufacturing any of our products
must comply to a strict code of audited conditions. These encompass amongst other
issues, minimum wages, hours of work, freedom of association, non-discrimination, no
forced or child labour, health and safety standards plus environmental conditions.
Phillips-Van Heusen
From Wikipedia, the free encyclopedia
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Phillips-Van Heusen Corporation (Dutch pronunciation: [ˈfɪlɪps vɑn ˈhøːsən])

(NYSE: PVH) is an American apparel company, and the world's largest shirt company. It
owns brands such as Tommy Hilfiger, Calvin Klein, Van Heusen, Izod, Arrow, G. H.
Bass and licenses brands such as Geoffrey Beene, BCBG Max Azria, Chaps, Sean John,
Kenneth Cole New York, JOE Joseph Abboud and MICHAEL Michael Kors.

Contents
[hide]

• 1 Organization
• 2 History
• 3 Distribution
• 4 Marketing
• 5 References

• 6 External links

[edit] Organization
Phillips-Van Heusen's main headquarters are located in Manhattan, with administrative
offices in Bridgewater, New Jersey, and Los Angeles, California. Additional distribution
facilities in the United States are located in Brinkley, Arkansas; Austell, Georgia;
Jonesville, North Carolina; Reading and Chattanooga, Tennessee.

Phillips-Van Heusen has several sourcing facilities worldwide. These facilities are
located in Sri Lanka, Bangladesh, China, Honduras, Hong Kong, Indonesia, Philippines,
Malaysia, Mongolia, Singapore, Thailand and Taiwan.[1] The corporation employs over
12,000 people worldwide[citation needed].

[edit] History
The history of Phillips-Van Heusen can be traced back to 1876, when G. H. Bass began
his shoe manufacturing company in Maine. Separately, John M. Van Heusen and Isaac
Phillips met and formed the Phillips-Van Heusen Corporation, and Vin Draddy acquired
the rights to the Izod name in the early 1900s. In 1881, Moses Phillips and his wife Endel
began sewing shirts by hand and selling them from pushcarts to local Pottsville,
Pennsylvania anthracite coal miners. This grew into a shirt business in New York City
that placed one of the first ever shirt ads in the Saturday Evening Post.

The Phillips-Van Heusen Corporation received a patent for a self-folding collar in 1919,
which was released to the public in 1921 and was successful. The first collar attached
shirt was introduced in 1929. The Bass Weejun was introduced in 1936. Geoffrey Beene
shirts were launched in 1982. In 1987, Phillips-Van Heusen acquired G.H. Bass. In 1995,
the corporation acquired the Izod brand, followed by the Arrow brand in 2000, and the
Calvin Klein company in 2002.[2]

After acquiring Superba, Inc. in January 2007, PVH now owns necktie licenses for
brands such as Arrow, DKNY, Tommy Hilfiger, Nautica, Perry Ellis, Ted Baker, Michael
Kors, JOE Joseph Abboud, Original Penguin and Jones New York.[3] The corporation
began making men's apparel under the Timberland name in 2008, with women's apparel
following in 2009, under a licensing agreement. [4]

On 15th March 2010, Phillips-Van Heusen acquired Tommy Hilfiger for $3 Billion.[5]

[edit] Distribution
Phillips-Van Heusen provides products to many popular department stores, such as JC
Penney, Macys, Kohls, and Dillard's, both through its own labels and private label
agreements. Phillips-Van Heusen also sells its products directly to customers through
about 700 outlet stores under the brand names Van Heusen, IZOD, Bass, and Calvin
Klein. The outlet stores provide product not available through other retailers, such as the
clothing available at Bass clothing stores.

These stores will sell the full range of Calvin Klein product at full price, differing from
existing outlet stores. The stores will be about 10,000 square feet (930 m2).[6] Phillips-Van
Heusen is closing its Geoffrey Beene outlet retail division by the end of fiscal year 2008.
[7][8]
Approximately 25 percent of the Geoffrey Beene outlet stores will become Calvin
Klein stores, while the remaining 75 percent of store will close entirely.[7][8] The company
will continue to license the Geoffrey Beene brand name for Geoffrey Beene brand dress
shirts and men's sportswear until at least 2013.[7]

[edit] Marketing
Historically, Phillips-Van Heusen has not had a strong advertising presence of its own,
preferring to let its department store customers market their products within its stores.
On October 4, 2007, Phillips-Van Heusen took over naming rights to the Meadowlands
Sports Complex arena in East Rutherford, New Jersey. The arena's name was changed to
the Izod Center, and the change became effective on October 31, 2007.[citation needed] The
corporation will pay about $1.3 million a year over the next five years for the naming
rights, and will handle marketing for arena events

Madura Garments, the lifestyle garments business of Aditya Birla Nuvo, has revolutionised India's
readymade apparel and retail market.

A name that is synonymous with panache and modernity, Madura Garments is defined by its
brands - Louis Phillippe, Van Heusen and Allen Solly - that personify style, attitude and comfort.
With clean cuts and inspiring designs season after season, the company lives its business
philosophy to the fullest "To be the undisputed leader in the lifestyle industry delivering continued
value growth for all stakeholders".

Madura Garments is one of the highly growth-oriented businesses of Aditya Birla Nuvo and the
company is a leading player in the garment segment. It leads the segment in both the premium
and international lifestyle categories with Louis Phillippe, Van Heusen and Allen Solly. To bolster
its presence, it has entered into a distribution agreement with the international brand Esprit

Interestingly, Amir Khan was endorsing Van Heusen Formal Shirts when he was shooting for ‘Ghajini’ but
John is said to be endorsing for party wear collection ‘VDot’. Sources claimed that the shooting for the
commercial will take place next week or in the third week of May this year

Read more: John Abraham to endorse Van Heusen | John Abraham

http://www.bollywoodmantra.com/news/john-abraham-to-endorse-van-heusen/5760/#ixzz12doCOLzw