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Introduction
Tourism is traveling for predominantly recreational or leisure purposes or the
provision of services to Support this leisure travel. The World Tourism Organization defines
tourists as people who "travel to and Stay in places outside their usual environment for not
more than one consecutive year for leisure, business and other purposes not related to the
exercise of an activity remunerated from within the place visited". Globally, Tourism has
become a popular global leisure activity.
Kerala lies on the southwest coast of the Indian Peninsula, stretching 360 miles along
what is known as the Malabar Coast and has been noted by many as a paradise of tourism.
Kerala is a prime high-end tourism destination in the Indian sub-continent and has been
rated as “one of the fifty destinations to be visited in one’s lifetime” by the National
Geographic Channel (2004). Moderate climate, rich art, colorful festivals, diverse natural and
cultural attractions with a physical quality of life comparable to developed nations are
causing tourism industry to flourish in Kerala. Compared to the other states in India, Kerala
is unique for its interesting geographical diversity it possesses within the smallest area
possible. This diversity offers tourists a rage of attractions and experience such a beaches,
backwaters, wildlife sanctuaries, evergreen forests and diverse flora and fauna of Kerala. It
is often projected as the “Green Gateway” to India (Netto, 2004).
Importance Of Tourism
Tourism industry in inevitable for a country due to lot of reasons , some are listed
below
• Earns foreign exchange without exporting.
• Promote hub for economic development.
• Generation of employment opportunities.
• Helps to improve per capita income and standard of living.
• Facilitates development of basic infrastructural facilities.
• Tourism promotes related industries such as handcrafts, spices , coir,
textiles, Gems and jewelry and furnished goods.
• With active involvement of private entrepreneurs new and new
tourism related business projects will come up.
• Generates income for the government
• Enhance multiplied effect
• Promoted social mobility
• Facilitates preservation of many vanishing arts.
• Promotes pilgrimage to holy places
• Promoted urbanization in the host region
• Preserves ancient monuments and historical sites
• Wildlife tourism will be a check against poaching and plundering of
forest wealth
• Helps in exchange of cultural values.
• Revives local architectural tradition, regional peculiarities, the
ancestral heritage and the cultural environment.
Scope of Study:
Research Method:
The best method adopted in the article and which suits to the topic is sample
survey method using Questionnaire, but the research methods used here is
reviewing of various research articles, feedbacks of travelers which are listed in
various sites and reaching to a conclusion. For this the following article are chosen.
Findings:
2. Road Journey:
It is a fact that the road journey in Kerala is horrible to any
traveler, roads in Kerala get damaged mainly on account of
torrential rain during the monsoon season. The annual road
maintenance and repair cannot withstand the severity of rains.
4. Guides services :
Accredited guides services is a must in bust tourist centers,
Guides must be qualified candidates having adequate training to
lead an adventures tourism, Wildlife safari and rock climbing,
etc. A guided should be a perfectly a guided ready to serve the
tourist in his or her needs and not to exploit him or her.
5. Basic Amenities
In many tourists centers basis amenities are woefully absent.
Even if there are provided, there is no assurance regarding
continues availability and quality of services. A very good
example is toilets.
Recommendations:
• Provide special attention and care to tourists
• Special protection and arrangement for the tourists to see festivals and
cultural fairs.
Tourism is a vast area to study it need 1st hand information to get the actual
outlook of the problems. Once the problem is identified, it should be solved by mere
hardworking and coordination of government and public people. Tourism in Kerala
has lot more to go, with proper planning, coordination of public and government,
and by frequent evaluation we can reach top, within a short period of time.