BUYER’S GUIDE

Product of the 2008 World Tea Championship

Winners of the
Hot & Iced Tea
Classes Announced
World Tea
Championship—
Why it’s important
Ratings of over
200 Teas Revealed
Maintaining Integrity
& Objectivity
SAVE THE DATE May 2–4, 2009

Mandalay Bay Convention Center,

Las Vegas, NV

www.worldteaexpo.com
 Contents

Introduction ........................................ 4
World Tea Ratings and
World Tea Championship .................... 5
Category definitions ............................ 7

Finalists in the Hot Tea Class .............. 8

Notable mentions ............................. 15

Iced Tea Class entrants .................... 16

Judging integrity ............................. 19

Judging methodolgy ....................... 19

World Tea Championship would like to extend special thanks to the exceptional Judges for their
ongoing efforts and support in creating the WTC as well as its first Competition Manager, Kari
Grooms, for her meticulous efforts in a very arduous task. Special thanks also go to the Professors
of UNLV, specifically Dr. Dan Cormany, for helping us prove what we already know and to Suzette
Hammond, Peet’s Coffee and Tea, for her skill and talent in cupping our final evaluations show site.
Thank you.

Buyer’s Guide 3
 Welcome to the World Tea Buyer’s Guide
We are pleased to introduce the World Tea Buyers’ Guide™, the World Tea
Ratings™ and the World Tea Championship™. At this point, you might be
wondering, “What are these?” You will find the answer to that question on the
following pages, but first, we would like to share our story and vision.

Our goal at World Tea Expo is to elevate the perception of tea, the awareness
of the consumer and the independence of the category. Out of that goal grew
the concept of a ratings system for tea. Since our earliest discussions, we knew
it would be an enormous undertaking with challenges and obstacles; that it
would undergo transformations and changes; and that it would be subject to
intense scrutiny by our community.

But we also believed that the result would be one of the most significant
initiatives in the industry, with potentially limitless benefits to all stakeholders.

We are committed to the continual improvement of all of the components of

this process, and know we have much work to do because of our ambitious
intention. As with each of us and with every tea, nothing is without flaw. Still, the
drive to accomplish what few thought possible was behind the World Tea Expo,
and that spirit will drive our team to maximize the potential of these products
and services.

We could not have accomplished what we have so far without the contributions
of some key individuals, who believed in our ideas and provided critical and
insightful feedback. The esteemed judges committed to an unknown project,
and graciously took the time to evaluate over 200 hot tea samples. And most
significantly, none of this would be possible without the brave companies who
entered the Championship, submitting their teas to professional evaluation for
the entire world to see.

We intend to provide World Tea Ratings on a continual basis, allowing

teas to be evaluated at their optimal time during the calendar year, and
to communicate our message about the brilliance of specialty teas to the
consumer on a mass scale. Stayed tuned, as we have a lot more to come!

Kindest regards,

The World Tea Expo TEAm

4 Buyer’s Guide
What it all means…

Overview
The World Tea Championship™ consisted of two distinct
classes, Hot and Iced, and two main elements, the World
Tea Rating™ and the World Tea Championship™.

Hot Tea Class

Teas in the Hot Tea Class were submitted in advance and pre-
evaluated. The top 5 became Finalists, meaning they went on to
be judged in a competition at the Expo to determine the Best Tea.
There were 22 hot tea categories, plus 3 super categories. The
standard hot tea categories were subject to MSRP maximums and
were, in most cases, for specific styles or blends of tea. The super
categories did not have any pricing restriction and were simple
Black, Oolong, or Green. White Tea was not made a super category,
because Bai Mu Dan and Silver Needle were standard hot tea
categories.
Entrants submitted samples to our offices. We then coded the
samples to conceal the identity of the submitting company. All the
teas were grouped by category and shipped to a diverse panel
of professional tea cuppers and industry experts for professional
cupping. Strict standards were placed on the brewing processes to
avoid inconsistencies in the independent evaluations.
The judges evaluated the teas on brewed color, brewed aroma,
brewed flavor, brewed mouth-feel, and brewed harmony of each
tea. These evaluations were used to calculate a numerical value on a
100-point scale. This value is each tea’s World Tea Rating™.
The top-5 rated teas in each category became Finalists in the
World Tea Championship held at the Expo.

Iced Tea Class

For the Iced Tea Class, there are three main categories representing the three primary sales
channels for iced tea. These are RTD (ready-to-drink), Foodservice and Freestyle. The first category
represents the retail and grocery sales channel; the second, its namesake; and the third, specialty
beverage retailers who make small hand-crafted batches of iced tea (i.e., tea rooms and coffee
shops). Within each iced tea category, there are a number of sub-categories corresponding to the
tea type or style.
The Iced Tea Class evaluation was done entirely at the Expo, where winners were awarded in
each sub-category, and each tea received a World Tea Rating.

Buyer’s Guide 5
 World Tea Rating™
We are all familiar with wine ratings lists inferring quality value, and insight. These ratings increase
consumer interest and engagement with the products, and let consumers anticipate what to expect from
their purchase.
With tea, it is not as simple. Tea is not bottled, and the preparation process can make an average
tea taste great and a phenomenal tea taste terrible. Due to the timing of the World Tea Expo and the
seasonal production of some styles of tea, certain teas that were produced in 2007 may not have been
optimal for their evaluations.
The WTR are not a mirror of the wine ratings commonly seen, where all wines seem to earn a score of
85 to 95. Instead, these teas were more critically evaluated, and the following guidelines can be used to
interpret the resulting ratings:

96 - 100 Rare: Unique tea, difficult to replicate in future manufacturing

processes
90 - 95 Outstanding: a distinctive tea with brilliant style

80 - 89 Very Good: a tea with superior characteristics

70 - 79 Above Average: a tea with particularly desirable qualities

60 - 69 Mediocre: a good tea, typical for its category

50 - 59 Poor: not recommended

World Tea Championship™

As mentioned, in the Iced Tea Class, entrants were rated
and the Best Tea awarded in a single event at the World Tea
Expo. For the Hot Tea Class, the process was broken into
two separate components: Rating was done prior to the Expo, and the Finalists were re-evaluated at the
Expo.
The reason for the separation was this: The much larger scope of the Hot Tea Class and the magnitude
of the samples tasted would make it impossible to host the entire process at the Expo. Splitting the
process also allowed us to provide the World Tea Ratings for the Finalists in the initial edition of the
Buyer’s Guide.
While the ratings provided a ranking for the teas, it did not preclude who won the Best Tea competition.
For the final judging at the Expo, there were two additional judges, who are renowned tea personalities,
and any judge that had a disclosed interest in an entrant was removed from the evaluation for that
category.
It is also important to note that the preparation of a tea has a significant impact on its final qualities.
While we set strict cupping guidelines, there is potential for variations in cupping from judge to judge.
During the final evaluation, the teas were prepared at once, from which all the judges tasted and rated,
thereby eliminating the only remaining potential bias in the process.

World Tea Buyer’s Guide

This Buyer’s Guide offers the single most effective descriptor for amassing specialty tea popularity and
ultimately establishing its own category. It includes the Ratings, corresponding Finalists and Winners for
the World Tea Championship. Following the Expo and the conclusion of the World Tea Championships,
the World Tea Buyer’s Guide will be reprinted and available to include the Best Tea winners and the
ratings for all the Iced Tea Class entries.

6 Buyer’s Guide

Black Tea
Breakfast Blend: Black tea blend of any variety big enough to
add milk and sugar.
OP: Orange Pekoe grade regardless of origin.
Earl Grey: Black tea of any variety blended with bergamot citrus
flavoring, oil or dried bergamot peel.
Black Blended / Flavored: Black teas of any variety and from any
origin blended with herbs, fruits, essential oils, spices and/or
other flavoring agents.
Darjeeling 2nd Flush: Includes 2nd flush teas from Northeastern
India’s Darjeeling region.
Green Tea
China Style: China style is defined not by producing country,
but by production method. Open to any class of green tea
processed by the methods of making traditional Chinese green
tea.
Japan Style: Japan style is defined not by producing country,
but by production method. The category includes all steamed
tea made according to the Japanese steamed aracha
processing method regardless of origin.
Hand-Tied Flowering Tea: Tea hand-sewn tea into various
shapes and styles. Can be made of pure tea or may include
flowers, herbs and/or flower scenting. Black, White, Oolong or
any hand-sewn tea may enter in this category.
Jasmine Premium Grades: Dragon pearls, silver needles, tippy
grades and pure bud grades, white or green tea based, are
accepted here. Traditional jasmine scented teas of a special or
premium quality. Pure tea and jasmine without added flavors,
herbs, fruits, flowers, etc.
Jasmine Common Leaf Grades: Common leaf grades of jasmine
green tea from any origin containing pure tea and traditional
jasmine scenting without added flavoring, herbs, fruits or other
ingredients.
Green Blended / Flavored: Green teas of any variety and from
any origin blended with herbs, fruits, essential oils, spices and/
or other flavoring agents.
Category Definitions
Oolong Tea
Green Oolong: Greenish to golden liquor. Based on
fermentation, the general processing style and final drying,
the resulting dry leaf is greenish in color and the liquor quality
ranges from clear greenish to golden yellow.
Dark Oolong: Amber-red or dark liquor. No matter the
fermentation degree, the resulting dried leaf is darkish color, not
bright or forest green, and the liquor quality ranges from amber-
orange to reddish or brownish.
Oolong Blended / Flavored: Oolong teas of any variety and
from any origin blended with herbs, fruits, essential oils, spices
and/or other flavoring agents.
White Tea
Bai Mu Dan: Classic style white tea made with two leaves and a
bud or one leaf and bud. No frying or rolling. Simply withered
controls and gentle oven and/or cool drying and/or sun-drying
techniques.
White Tea Silver Needle: Classic style, pure bud white tea made
according to classical styles of processing. No frying or rolling.
Simply withered controls and gentle oven and/or cool drying
and/or sun-drying techniques alone or in combination.
White Tea, Blended / Flavored: Defined by white teas of any
variety or origin blended with herbs, fruits, essential oils, spices
and/or other flavoring agents.
Herbal
Chamomile Blend: Chamomile of any variety from any origin
blended with any variety of other herbs, teas, fruits, essential
oils, spices and/or other flavoring agents.
Mint Blend: Mint of any variety from any origin blended with any
variety of other herbs, teas, fruits, essential oils, spices and/or
other flavoring agents.
Hibiscus Blend: Hibiscus of any variety from any origin blended
with any variety of other herbs, teas, fruits, essential oils, spices
and/or other flavoring agents.
Pure Red Rooibos: Pure Red Rooibos from South Africa without
any added ingredients.
Rooibos Blended / Flavored: South African Red Rooibos
blended with any variety of other herbs, teas, fruits, essential
oils, spices and/or other flavoring agents.
Buyer’s Guide 7
Hot Tea Class Super Green
PeLi Teas, LLC, Top Liu An Gua Pian
International Tea Importers,
Masters Choice 94
Green, tightly rolled leaf; lightly roasted, sweet
Super Black (Melon Slice) 91 and creamy aroma; floral and creamy finish with
Very Good lingering sweetness; wonderful flavor
TeaGschwendner USA, Assam Marangi 89 Origin Anhui, China 2008 Origin China 2007
MSRP $75/ 4oz MSRP $36/4 Oz
Bold and malty with Quantity Available 45kg Quantity Available 50kg
excellent high notes; great Peter C. Leonard Devan Shah
body info@peliteas.com Tealand@msn.com
Origin Assam 2007 323-651-2282 562-801-9600
MSRP $28.27/4 Oz
Quantity Available 100kg TeaGschwendner USA,
Charles Cain The Tea House, Dragon Well 94
ccain@teamerchants.com Earthy, fresh; smooth and slightly sweet; great Formosa Superior Choice 94
Lung Ching; great sweetness/center Large, amber leaves with a generous portion
847-229-5435
Origin China 2008 of Silver Tips; incredibly nuanced floral aroma;
MSRP $30+ Per Oz notes of wood, peach and melon; nice body,
Chamong, Chamong 93 Quantity Available 6 Lbs balance; peachy character
Bright, good, fresh tea; wonderful; great top Dan Robertson Origin Formosa 2007
notes and clean finish ddrteaman@aol.com MSRP $41.25/4 Oz
Origin India/Darjeeling 2008 630-961-0877 Quantity Available 50kg
MSRP $91/4 Oz Charles Cain
Quantity Available 51kg
Mayank Bansal TeaGschwendner USA, Japan Gyokuro 93 cain@teamerchants.com
847-229-5435
mb@chamongtea.com Bright, clean, buttery with a briny sweetness
and a smooth finish; good grade; good balance,
body and top notes Black – Blended/Flavored under
TeaGschwendner USA, Darjeeling Phuguri 92 Origin Japan 2007
Origin Darjeeling 2007 MSRP $45.21/4 Oz
$15/4oz
MSRP 38.98
Quantity Available 100kg
Quantity Available 100kg
Charles Cain
Qtrade Teas & Herbs, Black Celebration 79
Charles Cain Nice spice note
ccain@teamerchants.com Origin India 2007
ccain@teamerchants.com 847-229-5435
847-229-5435 MSRP $3/4 Oz
Quantity Available 50kg+
TeaGschwendner USA, Darjeeling Lingia 91
Tafu Corporation, Misty Mountain 91 Primary Ingredient Black
Bright, clean, buttery and vegetal cup with a Tea, Cornflower Petals,
Brisk, bright with good citrus notes briny sweetness; extraordinarily bright liquor Rose Petals, Dried Fruit,
Origin Darjeeling 2007 Origin Japan 2007 Flowers
MSRP $28.1/4 Oz MSRP $31/4 Oz Manik Jayakumar
Quantity Available 100kg Quantity Available 5kg Manik@qtradeteas.com
Charles Cain Nob Inomata
ccain@teamerchants.com 949-766-0070 Ext. 100
info@tafuny.com
847-229-5435 212-319-8810
TeaGschwendner USA, Anna's 83
Lumbini Tea Factory, Ito En, Hoshinomura Gyokuro 90 Good natural balance; subtle blend notes with
Lumbini FBOPF Special 90 Nice top notes smooth tea
Lightly smokey and creamy smooth; very fancy, Origin Japan 2007 Origin India/Ceylon/China 2007
very nice tea; malty, complex and full MSRP $108/4 Oz MSRP $9.52/4 Oz
Origin Sri Lanka (Ceylon) 2008 Quantity Available 50kg Quantity Available 100kg
MSRP $15/4 Oz Yoshie Yano-Pennings Primary Ingredient Raspberry Leaves
Quantity Available 20kg/Mth yyano@itoen.com Charles Cain
Chaminda Jayawardana 718-250-4024 Ccain@teamerchants.com
lumbitea@sltnet.lk 847-229-5435
94-777387761
Super Oolong TeaGschwendner USA, Caramel 81
International Tea Importers, Origin India 2007
Golden Needle 89 Chamong, Phoobsering 91 MSRP $9.97/4 Oz
Amazing mix of flavors; good flavor; slightly Twisted, lightly oxidized leaf Quantity Available 100kg
smokey with an abundance of Silver Primary Ingredient Caramel
Origin China 2007
Tips; bright, vegetal, fresh Charles Cain
MSRP $28/4 Oz
aroma; unusually green for Ccain@teamerchants.com
Quantity Available 100kg
an oolong but an exceptional 847-229-5435
Devan Shah
cup; excellent quality; white
tea characteristics
tealand@msn.com
Origin India/Darjeeling 2008 TeaGschwendner USA, Pineapple-Mango 80
562-801-9600 Bright, tropical, fruity; good flavored tea
MSRP $100/4 Oz
Quantity Available 51kg Origin India 2007
Mayank Bansal MSRP $9.97/4 Oz
Mb@chamongtea.com Quantity Available 100kg
267-233-0046 Primary Ingredient Pineapple
Charles Cain
Ccain@teamerchants.com
847-229-5435

8 Buyer’s Guide
The East Indies Tea Company, TeaGschwendner USA, Earl Grey No. 69 80 TeaGschwendner USA,
Read My Lips 78 All great points; nice bergamot Darjeeling No. 10 Rarity 85
Origin China 2007 Origin China/India/Ceylon 2007 Rich, dark liquor with lingering notes of ripe
MSRP $7/4 Oz MSRP $8.5/4 Oz peach; darkish liquor; much better than others;
Quantity Available 600 Lbs Quantity Available 100kg more flavor
Primary Ingredient Vanilla, Mint Primary Ingredient Black Tea, Bergamot Oil Origin Darjeeling 2007
Mim Enck Charles Cain MSRP $10.88/4 Oz
Mstea@paonline.com Ccain@teamerchants.com Quantity Available 100kg
717-228-2000 847-229-5435 Charles Cain
Ccain@teamerchants.com
SpecialTeas, Almond Cookie 78 Adagio Teas, Earl Grey 77 847-229-5435
Smooth; balanced; nutty aroma; sweet almond; Good tea; a hint of perfumey aroma and
nice balance sensation on the palate; good cup of tea; true to International Tea Importers, ITI's II flush
Origin Germany 2007 the Earl Grey experience; Italian bergamot Darjeeling 83
MSRP $5.95/4 Oz Origin USA 2007 Smokey
Quantity Available 500+ MSRP $6/4 Oz Origin India 2007
Primary Ingredient Almond Cookie Quantity Available 1000kg MSRP $20/4 Oz
Juergen Link Primary Ingredient Black Tea, Oil of Bergamot, Quantity Available 100kg
Link@SpecialTeas.com Corn Flowers Devan Shah
203-610-8601 Michael Cramer Tealand@msn.com
Michael@adagio.com 562-801-9600
TeaGschwendner USA, Indian Chai 78 973-253-7400
Nice balance between tea and flavoring TeaGschwendner USA,
Origin India 2007 Hampstead Tea, Hampstead Organic Darjeeling Avongrove 82
MSRP $9.97/4 Oz Earl Grey 76 Smooth, balanced, and woody
Quantity Available 100kg Not a classical Earl Grey; nice flavoring and Origin Darjeeling 2007
Primary Ingredient Cinnamon match balance with Indian high grown tea MSRP $19.15/4 Oz
Charles Cain Origin India 2007 Quantity Available 100kg
Ccain@teamerchants.com MSRP $8.46/4 Oz Charles Cain
847-229-5435 Quantity Available 1000kg Ccain@teamerchants.com
Primary Ingredient Black Tea, Bergamot Oil 847-229-5435
Teas Etc., Citrus Berry Splash 78 Kerry Dunleavy
Good balance; natural, fruity, herbal and citrus USA@hampsteadtea.com
703-7911818
Black – Breakfast Blend under
notes
Origin China 2007 $10/4oz
MSRP $10.60/4 Oz Qtrade Teas & Herbs, Earl Grey Royal 75
Quantity Available 50kg Good flavor and scenting Rishi Tea, Organic China Breakfast 81
Primary Ingredient Chinese Black Tea, Dried Origin India/Sri Lanka 2007 Tippy; sweet
Citrus Peel, Cornflower Petals, Black Currant MSRP $3/4 Oz Origin USA 2007
Leaf Quantity Available 50kg+ MSRP $8/4 Oz Quantity
Beth Johnston Primary Ingredient Black Tea, Bergamot Oil Available 250kg+
Beth@teasetc.com Manik Jayakumar Benjamin Harrison
561-533-7712 Manik@qtradeteas.com Benjamin@rishi-tea.com
949-766-0070 Ext. 100 414-747-4007
Teas Etc., Organic Mint Fusion 78
Good balance with nice mint; natural and good
vibes; great harmony of flavors with evolution on
Black – Darjeeling 2nd Flush SpecialTeas, East Friesian Breakfast Tea 81
under $20/4oz Gutsy, robust; tradition deep
the tongue red liquor, tippy; big malty
Origin India 2007 cup, hint of fruit; active and
MSRP $11.96/4 Oz Qtrade Teas & Herbs,
lively cup; leaf appearance is
Quantity Available 50kg Darjeeling Jungpana 2nd Flush 89 good, best in class
Primary Ingredient Organic Nilgiri Black Tea, Fruity floral aroma; Origin Germany 2007
Organic Spearmint, Organic Lemongrass, good flavor; tea is a good MSRP $5.95/4 Oz
Organic Peppermint Leaf representation Quantity Available 500+
Beth Johnston Origin India 2007 MSRP
Juergen Link
Beth@teasetc.com $20/4 Oz
Link@SpecialTeas.com
561-533-7712 Quantity Available 50kg+
203-610-8601
Manik Jayakumar
Manik@qtradeteas.com
Black – Earl Grey under $15/4oz 949-766-0070 Ext. 100 Qtrade Teas & Herbs,
Rishi Tea, Organic Earl Grey 79 Organic Breakfast Blend 81
Rishi Tea, Organic 2nd Flush Darjeeling 87 Smokey, earthy aroma with a full bodied finish;
Best bergamot; longest Floral aroma; good flavor and structure classic, smooth, matured flavor; light body; best
lasting Origin India 2007 cup; nice Keemun flavor
Origin USA 2008 MSRP $20/4 Oz Origin China/India/Sri Lanka 2007
MSRP $9/4 Oz Quantity Available 250kg+ MSRP $3/4 Oz
Quantity Available 250kg+ Benjamin Harrison Quantity Available 50kg+
Primary Ingredient Black Benjamin@rishi-tea.com Manik Jayakumar
Tea, Bergamot OilBenjamin 414-747-4007 Manik@qtradeteas.com
Harrison 949-766-0070 Ext. 100
Benjamin@rishi-tea.com
414-747-4007

Buyer’s Guide 9
TeaGschwendner USA, TeaGschwendner USA, Assam Hattialli 88 Le Palais Des Thés, Thé Du Hummam 78
English Westminster 79 Generous portion of golden tips; rich, spicy and Origin China 2006
Assertive/medium astringency; dry floral, malty while maintaining a brisk, fresh finish; MSRP $12/4 Oz
elegant; orange semi-fermented liquor; unique very gutsy, deep red cup; scores well for a Quantity Available 200kg
for breakfast blend breakfast tea; very tippy, leaf good Primary Ingredient Green Date Pulp,
Origin Ceylon/Assam/Java 2007 Origin Assam 2007 Strawberry
MSRP $7.82/4 Oz MSRP $14.28/4 Oz Devon Henniger
Quantity Available 100kg Quantity Available 100kg Devon@frenchlook.com
Charles Cain Charles Cain 773-722-8200
Ccain@teamerchants.com Ccain@teamerchants.com
847-229-5435 847-229-5435 SpecialTeas, Vienna Winter Blend 78
Subtle aroma followed by a rich mouth feel and
TeaGschwendner USA,
Green – Blended/Flavored long, lingering finish
English Breakfast Tea 78 Origin Germany 2007
Balanced, malty and fresh with excellent range; under $15/4oz MSRP $6.95/4 Oz
herbaceous edge Quantity Available 500+
Origin Ceylon/Assam/Darjeeling/Java 2007
Sugimoto USA, Genmai Cha 82
Primary Ingredient Pistachio
Best color balance, aroma
MSRP $6.69/4 Oz Juergen Link
and flavor; natural
Quantity Available 100kg Link@SpecialTeas.com
Origin Japan 2007
Charles Cain 203-610-8601
MSRP $14.80/4 Oz
Ccain@teamerchants.com
Quantity Available 250kg
847-229-5435
Primary Ingredient Green Green – China Style under
Tea Leaves, Roasted Brown $20/4oz
Black – OP under $15/4oz Rice, Matcha
Kyohei Sugimoto PeLi Teas, LLC, Zhejiang Green Tea 91
The United Nilgiri Tea Estates Co., Chamraj Kyohei@sugimotousa.com Beautiful leaf; great balance
Orange Pekoe 87 425-445-4786 of astringency, mouthfeel
and aroma; classical aroma
Very green, not the usual
cup; less fermented and high Rishi Tea, Organic Orange Blossom 82 and flavor for this tea; bright,
high flavor; nice tea
grown style was refreshing Best aroma; nice balance
Origin USA 2008 Origin Zhejiang, China 2007
and stood out from the rest;
MSRP $12/4 Oz MSRP $19.50/4 Oz
mixed leaf
Quantity Available 250kg+ Quantity Available 3000kg
Origin Nilgiris/South India 2008
Primary Ingredient Green Tea info@peliteas.com
MSRP $15/4 Oz
Benjamin Harrison 323-651-2282
Quantity Available 50kg
T.G.B. Pinto Benjamin@rishi-tea.com
Chamraj@vsnl.com 414-747-4007 Qtrade Teas & Herbs,
0091-423-2258737
Spring Dragonwell Spl 93
Dethlefsen and Balk, 22556 Fruit Bowl 81 Very fresh and high quality; nice dragonwell;
Qtrade Teas & Herbs, New Vithana Kande White and green tea sweetness
Supreme 90 Origin China 2007 Origin China 2008
Long, wiry leaf with generous portion of tips; MSRP $8.50/4 Oz MSRP $15/4 Oz
rich and full-bodied cup with a smooth, malty Quantity Available 56g Quantity Available 50kg+
finish; stylish leaf; fine grade; sweet caramel Primary Ingredient Green Tea Manik Jayakumar
finish; smooth flavor, even and balanced Sasha Karimpour Manik@qtradeteas.com
Origin Sri Lanka 2008 Info@dethlefsen-balk.us 949-766-0070 Ext. 100
MSRP $6/4 Oz 630-851-8549
Quantity Available 50kg+ Qtrade Teas & Herbs, Organic Blink Bonnie 89
Manik Jayakumar Teas Etc., Organic Lemon Ginger 81 Earthy, dark and malty; good balance of
Manik@qtradeteas.com Natural, balanced; good flavor; ginger is great sweetness and aroma; very interesting; Ceylon
949-766-0070 Ext. 100 Origin China 2007 characteristics present
MSRP $13.28/4 Oz Origin Sri Lanka 2007
PeLi Teas, LLC, Organic Keemun Needle 89 Quantity Available 50kg
Primary Ingredient Organic Chinese Green Tea,
MSRP $15/4 Oz
Malty; fine leaf shape and grade; smooth, Quantity Available 50kg+
matured flavor with fixed pine aroma; a tinge of Organic Lemongrass, Organic Ginger Root, Manik Jayakumar
smoke; good cup! Organic Lemon Myrtle Manik@qtradeteas.com
Origin Anhui, China 2007 Beth Johnston 949-766-0070 Ext. 100
MSRP $14.50/4 Oz Beth@teasetc.com
561-533-7712
Quantity Available 1000kg TeaGschwendner USA, China Lung Ching 87
Peter C. Leonard Rich and softly floral with a smooth, mild
info@peliteas.com Art Of Tea, Hojicha De La Crème 78 earthiness
323-651-2282 Very smooth and balanced; creamy vanilla Origin China 2007
against earthy green tea MSRP $16.32/4 Oz
TeaGschwendner USA, Ceylon Pekoe Uva Origin China 2007 Quantity Available 100kg
Highlands 89 MSRP $15/4 Oz Charles Cain
Green notes, smooth, flavorful; good cup and Quantity Available 50kg Ccain@teamerchants.com
color; good pekoe grade; great aroma, good Primary Ingredient Green Tea, Vanilla 847-229-5435
example of character Blossoms, Natural Flavors
Shiran Chi
Origin Ceylon 2007
MSRP $13.48/4 Oz Shiran@artoftea.com Zhejiang Camel Transworld, Lung Ching 87
213-389-8327 Ext. 6001 Beautiful, even leaf; vegetal, nutty and clean with
Quantity Available 100kg notes of earth and butter
Charles Cain Origin Zhejiang, China 2007
Ccain@teamerchants.com MSRP $20/4 Oz
847-229-5435 Quantity Available 200kg
Zhu Qingqing
Zqq@zjtea.com
10 Buyer’s Guide 86-571-85170059
Green – Hand-tied Flowering PeLi Teas, LLC, Fujian, Jasmine Green Tea 87 Adagio Teas, Jasmine Pearls 87
under $40/4oz Large, twisted leaf with a generous portion of Nice dry appearance; soft and nice; elegant
silver tips; intense jasmine aroma with a sweet, Origin China 2007
Adagio Teas, Jasmine Bloom 88 lingering finish; premium characteristics, rates MSRP $20/4 Oz
Nicely formed with a sweet, well for tips, aroma, and fixation; jasmine is nice Quantity Available 500kg
smooth jasmine finish; Origin Fujian, China 2007 Michael Cramer
clean, pure, and fresh; good MSRP $14/4 Oz Michael@adagio.com
manufacture and agony; Quantity Available 1000kg 973-253-7400
fixed flower scent; opens Peter C. Leonard
well; attractive info@peliteas.com International Tea Importers, Silver Needle
Origin China 2007 323-651-2282 Jasmine 86
MSRP $20/4 Oz Great harmony; complex flavor
Quantity Available 500kg Rishi Tea, Organic Jasmine Yin Hao 85 Origin China 2007
Michael Cramer Fresh jasmine scent; good balance of aroma, MSRP $23/4 Oz
Michael@adagio.com strength and brisk edge; good jasmine; nice tea Quantity Available 250kg+
973-253-7400 Origin China 2007 Devan Shah
MSRP $9/4 Oz Tealand@msn.com
Te Teas, Jasmine Dreams 86 Quantity Available 250kg+ 562-801-9600
Best balanced; good fixed flower scent and sweet Benjamin Harrison
flavor Benjamin@rishi-tea.com
Origin China 2007 414-747-4007 Green – Japan Style under
MSRP $36/4 Oz $20/4oz
Quantity Available 200kg Rishi Tea, Organic Jasmine Chun Hao 84 Rishi Tea, Organic Sencha 89
Kevin Luu Good freshness and strength; nice balance
Kevin@teteas.com Fresh leaf color and infusion;
Origin China 2007
650-592-3108 good balance of umami and
MSRP $9/4 Oz
sharpness; medium steamed
Quantity Available 250kg+
Art Of Tea, Halo 83 Benjamin Harrison
tea well rounded with light
Good raw material and dry appearance; strong roast; superior quality; fresh
Benjamin@rishi-tea.com
fruit flavor; wonderful aroma, sweet tropical and balanced licorice-like
414-747-4007
notes, honeysuckle, lotus flower flavor
Origin Japan 2007
Origin China 2007 Barnes and Watson Fine Teas, Emerald MSRP $20/4 Oz
MSRP $36/ 4 Oz Blossom 81 Quantity Available 250kg+
Quantity Available 50kg Jasmine scent; good balance Benjamin Harrison
Shiran Chi Origin China 2007 Benjamin@rishi-tea.com
Shiran@artoftea.com MSRP $10/4 Oz 414-747-4007
213-389-8327 Ext. 6001 Quantity Available 350kg
Phyllis Franklin International Tea Importers,
PeLi Teas, LLC, Flowering Silver Needle Green Tea@bwtea.com
Tea (Lily and Osmanthus) 81 800-447-8832
Sencha Erihara 87
Small, dried guay hua flowers; unleashed pollen Dark green leaf; clean and crisp cup
Origin Japan 2007
well which makes for good theatre; nearly
perfect leaf appearance and visual showcase; Green – Jasmine Premium under MSRP $15/4 Oz
$25/4oz Quantity Available 250kg+
beautiful flower; nice tea flavor
Devan Shah
Origin Fujian, China 2007
MSRP $24/4 Oz Rishi Tea, Organic Jasmine Pearl 87 Tealand@msn.com
Good balance, flavor, 562-801-9600
Quantity Available 200kg
Peter C. Leonard mouthfeel and aroma
info@peliteas.com Origin China 2007 Sugimoto USA, Hoji Cha 87
323-651-2282 MSRP $22.50/4 Oz Superior quality rating for houjicha; very good
Quantity Available 250kg+ 1st flush bo houji
Benjamin Harrison Origin Japan 2007
Qtrade Teas & Herbs, White Angel 79 Benjamin@rishi-tea.com MSRP $19.36/4 Oz
Darkish liquor; full of aroma
414-747-4007 Quantity Available 250kg
Origin China 2007
Kyohei Sugimoto
MSRP $7.50/4 Oz
Kyohei@sugimotousa.com
Quantity Available 50kg+ PeLi Teas, LLC, Silver Needle Jasmine 425-445-4786
Manik Jayakumar
Manik@qtradeteas.com
(Green Tea) 88
949-766-0070 Ext. 100
Light, floral and sweet; good base tea; nice, Sugimoto USA, Sen Cha 86
creamy Great balance, deep steamed tea with rich
Origin Fujian, China 2007 mouthfeel; medium roasted aroma, harmony of
Green – Jasmine Common under MSRP $24/4 Oz mouthfeel; superior quality; medium sharp and
$15/4oz Quantity Available 500kg roasted notes; nice flavor
Peter C. Leonard Origin Japan 2007
Qtrade Teas & Herbs, Jasmine Mao Feng 84 info@peliteas.com
323-651-2282
MSRP $19.36/4 Oz
Good tea with abundance of Quantity Available 150kg
tips; faint scenting Kyohei Sugimoto
Origin China 2007 Qtrade Teas & Herbs, Jasmine Needle 88 Kyohei@sugimotousa.com
MSRP $3/4 Oz Bright, fresh and floral with a sweet, lingering 425-445-4786
Quantity Available 50kg+ finish; more balance, better mouthfeel
Manik Jayakumar Origin China 2007
Manik@qtradeteas.com MSRP $20/4 Oz
949-766-0070 Ext. 100 Quantity Available 50kg+
Manik Jayakumar
Manik@qtradeteas.com
949-766-0070 Ext. 100

Buyer’s Guide 11
TeaGschwendner USA, Japan Sencha 83 Herbal – Hibiscus Blend under Barnes and Watson Fine Teas, Star Spangled
Nice; good balance $15/4oz Herbal 82
Origin Japan 2007 Peppermint and spearmint blended have distinct
MSRP $11.22/4 Oz TeaGschwendner USA, Hibiscus Blossom 81 flavor; fruity note
Quantity Available 100kg 2007 Origin USA/Egypt 2007
Charles Cain MSRP $11.25/4 Oz MSRP $10/4 Oz
Ccain@teamerchants.com Quantity Available 50kg Quantity Available 500kg
847-229-5435 Primary Ingredient Hibiscus Primary Ingredient Mint, Chamomile
Blossoms Phyllis Franklin
Charles Cain Tea@bwtea.com
Herbal – Chamomile under Ccain@teamerchants.com 800-447-8832
$15/4oz 847-229-5435
Mighty Leaf Tea, Chocolate Mint Truffle 82
Teas Etc., Organic Chamomile Lavender 78 SpecialTeas, Red Berries Fruit Melange 80 Good blend; great balance; nice rooibos notes
Well balanced and smooth; and flavor evolution
Awesome color and flavor; deep aroma; good
nice flavor Origin South Africa 2007
blend
Origin Various 2007
Origin Germany 2008 MSRP $8.95/4 Oz
MSRP $11.96/4 Oz
MSRP $6.50/4 Oz Quantity Available 50kg
Quantity Available 50kg
Quantity Available 500+ Primary Ingredient Mint, Rooibos, Cocoa Nibs
Primary Ingredient Organic
Primary Ingredient Hibiscus Robert Guiler
Chamomile, Organic
Juergen Link Rguiler@mightyleaf.com
Lavender
Link@SpecialTeas.com 415-491-2560 Ext. 134
Beth Johnston
203-610-8601
Beth@teasetc.com
561-533-7712 Art of Tea, Velvet Tea 80
TeaGschwendner USA, Summer Romance 84 Good balance and flavor
2007 Origin South Africa/U.S. 2007
Teas Etc., Organic Cold Comfort 84 MSRP $7.82/4 Oz MSRP $12/ 4 Oz
Good blend, interesting, smooth, medicinal; Quantity Available 100kg Quantity Available 50kg
pleasant flavor, great balance and evolution; Primary Ingredient Apple Primary Ingredient Peppermint, Spearmint,
chamomile turns mint then sweet from licorice; Charles Cain Rooibos, Cocoa Nibs, Chocolate
best in class Ccain@teamerchants.com Shiran Chi
Origin Various 2007 Shiran@artoftea.com
847-229-5435
MSRP $11.96/4 Oz 213-389-8327 Ext. 6001
Quantity Available 50kg
Primary Ingredient Organic Chamomile, TeaGschwendner USA, Fruit Paradise 81
Organic Peppermint, Organic Licorice, Organic Yum TeaGschwendner USA, Pitta 80
Lemon Peel 2007 Good balance; natural
Beth Johnston MSRP $7.59/4 Oz Origin Austria 2007
Beth@teasetc.com Quantity Available 100kg MSRP $14.62/4 Oz
561-533-7712 Primary Ingredient Hibiscus Blossoms Quantity Available 50kg
Charles Cain Primary Ingredient Lemon Grass
Ccain@teamerchants.com Charles Cain
SpecialTeas, After Dark Herbal Melange 80 847-229-5435 Ccain@teamerchants.com
Some blush color and tartness from hibiscus; 847-229-5435
nice; flavor evolves; tart, soft and pleasant
Origin Germany 2008 Adagio Teas, Raspberry Patch 79
MSRP $6.95/4 Oz Well balanced; hibiscus and berry forward blend Herbal – Rooibos Blend under
Quantity Available 500+ with an acidic and sweet pineapple note $15/4oz
Primary Ingredient Chamomile Origin USA 2007
Juergen Link MSRP $7/4 Oz
Quantity Available 1000kg
SpecialTeas, Rooibos Lemon Chiffon 84
Link@SpecialTeas.com Origin Germany 2007
203-610-8601 Primary Ingredient Hibiscus, Apples, MSRP $6.45/4 Oz
Cranberries, Raspberries Quantity Available 500+
Michael Cramer
International Tea Importers, Bianca 78 Michael@adagio.com
Primary Ingredient Creamy
Hibiscus forward tasting; nice flavor Lemon
973-253-7400 Juergen Link
Origin Egypt 2008
MSRP $10/4 Oz Link@SpecialTeas.com
Quantity Available 250kg+ Herbal – Mint Blend under 203-610-8601
Primary Ingredient Chamomile, Hibiscus, $15/4oz
Orange Peel, Citrus Flavor Dethlefsen and Balk, 22779
Devan Shah Rishi Tea, Organic Peppermint Rooibos 82 Chocolate Orange 80
Tealand@msn.com Balanced mint and citrus; Nice balance; roasted; sweet note
562-801-9600 soothing, well bodied with Origin South Africa 2007
rooibos balance; has most MSRP $6.20/4 Oz
Hampstead Tea, Hampstead Organic Lemon fixed mint Quantity Available 56g
Valerian Infusion 73 Origin USA 2008 Primary Ingredient Rooibos
Origin Egypt 2007 MSRP $8/4 Oz Sasha Karimpour
MSRP $5.00/4 Oz Quantity Available 250kg+ Info@dethlefsen-balk.us
Quantity Available 500kg Primary Ingredient 630-851-8549
Primary Ingredient Chamomile Peppermint
Kerry Dunleavy Benjamin Harrison International Tea Importers, Kimberly 80
USA@hampsteadtea.com Benjamin@rishi-tea.com Complex aroma; mild flavor; good balance and
703-7911818 414-747-4007 flavor development
Origin South Africa 2007
MSRP $8/4 Oz Quantity Available 1000kg
Primary Ingredient Rooibos, Linden, Orange
And Lemon Peel, Rose Petals And Citrus Flavor
Devan Shah
Tealand@msn.com
12 Buyer’s Guide 562-801-9600
Rishi Tea, Organic Blueberry Rooibos 80 Oolong – Blended/Flavored PeLi Teas, LLC, Da Hong Pao "Big Red Robe"
Juicy; strong; aromatic; balanced; fruity
under $15/4oz (traditional) 87
Origin USA 2008 Softly floral with notes of wood and ripe peaches;
MSRP $10/4 Oz
Art of Tea, Mandarin Silk 83 good balance; very nice
Quantity Available 250kg+ Origin Fujian, China 2007
Good balance of aroma and
Primary Ingredient Rooibos MSRP $24/4 Oz
flavor
Benjamin Harrison Quantity Available 800kg
Origin Taiwan/Australia
Benjamin@rishi-tea.com Peter C. Leonard
2007
414-747-4007 info@peliteas.com
MSRP $14/ 4 Oz Quantity
Available 50kg 323-651-2282
International Tea Importers, Africana 79 Primary Ingredient
Origin South Africa 2007 Pouchong, Lemon Myrtle, Rishi Tea, Tae Guan Yin 85
MSRP $8/4 Oz Flowers, Natural Essence Appearance, taste and aroma of green oolong;
Quantity Available 1000kg Shiran Chi good grade; most complex aroma and best
Primary Ingredient Rooibos, Blue Flowers, Shiran@artoftea.com balance; fine quality
Safflowers And Sweet Citrus Flavor 213-389-8327 Ext. 6001 Origin Taiwan 2007
Devan Shah MSRP $16/4 Oz
Tealand@msn.com
562-801-9600 Qtrade Teas & Herbs, Magnolia Oolong 85 Quantity Available 250kg+
Very subtle flavor Benjamin Harrison
Origin China 2007 Benjamin@rishi-tea.com
Herbal – Red Rooibos under MSRP $2.50/4 Oz 414-747-4007
$15/4oz Quantity Available 50kg+
Primary Ingredient Green Oolong Tea Zhejiang Camel Transworld (Organic),
International Tea Importers, Superior Cut 83 Manik Jayakumar Red Robe 85
Good body and color; nice Manik@qtradeteas.com Malty and smooth; good top notes
creamy notes 949-766-0070 Ext. 100 Origin Fujian, China 2007
Origin South Africa 2007 MSRP $25/4 Oz
MSRP $4/4 Oz Dethlefsen and Balk, 22716 Shalimar 84 Quantity Available 150kg
Quantity Available 1000kg Good tea base; smooth flavor with a nice aroma Zhu Qingqing
Devan Shah Origin Taiwan 2007 Zqq@zjtea.com
Tealand@msn.com MSRP $10.80/4 Oz 86-571-85170059
562-801-9600 Quantity Available 56kg
Primary Ingredient Oolong Tea Te Teas, Dream Goddess 78
Qtrade Teas & Herbs, Red Rooibos 84 Sasha Karimpour Origin China 2007
Good color, balance and flavor; good cup Info@dethlefsen-balk.us MSRP $18/4 Oz
Origin South Africa 2007 630-851-8549 Quantity Available 300kg
MSRP $0.75/4 Oz Kevin Luu
Quantity Available 50kg+ TeaGschwendner USA, Bossa Nova 83 Kevin@teteas.com
Manik Jayakumar Good balance; smooth, natural flavor 650-592-3108
Manik@qtradeteas.com Origin China 2007
949-766-0070 Ext. 100 MSRP $9.52/4 Oz
Quantity Available 100kg
Oolong – Green under $25/4oz
TeaGschwendner USA, Rooibush Tea 84 Primary Ingredient Hazelnut Brittle PeLi Teas, LLC, Ti Quan Yin (autumn) 88
Long, even leaf; sweet, earthy aroma; smooth, Charles Cain Best in class
rich finish; fancy shape and leaf grade; nice, Ccain@teamerchants.com Origin Fujian, China 2007
creamy note, wonderful color and complexity 847-229-5435 MSRP $24/4 Oz
Origin South Africa 2007 Quantity Available 2500kg
MSRP $8.5/4 Oz Teas Etc., Ginseng Oolong 80 Peter C. Leonard
Quantity Available 100kg Nice tea info@peliteas.com
Charles Cain China 2007 323-651-2282
Ccain@teamerchants.com $14.60/4 Oz
847-229-5435 Chinese Oolong
50kg Qtrade Teas & Herbs, Emerald
International Tea Importers, Organic 81 Beth Johnston Green Oolong 88
Bright and clean cup with a sweet, rich finish; Beth@teasetc.com Exceptionally bright and floral with a lingering
good color; sweet, fresh taste; rich body and 561-533-7712 sweetness; even leaf grade; classical minnan
flavor oolong; nice
Origin South Africa 2007 Oolong – Dark under $25/4oz Origin China 2007
MSRP $4.50/4 Oz MSRP $20/4 Oz
Quantity Available 1000kg TeaGschwendner USA, Formosa Quantity Available 50kg+
Devan Shah
Tealand@msn.com
Superior Taifu 90 Manik Jayakumar: Manik@qtradeteas.com
Incredibly full bodied with 949-766-0070 Ext. 100
562-801-9600
strong, floral aroma and
notes of peach and roasted Adagio Teas, Jade Oolong 87
International Tea Importers, chestnut; great tea for the Even leaf grade; nice cup
Xtra Long Cut 78 price; smooth, sweet, semi- Origin Taiwan 2007
Very fancy shape fruity; best in class MSRP $12/4 Oz
Origin South Africa 2007 Origin Formosa 2007 Quantity Available 500kg
MSRP $5/4 Oz MSRP $22.21 Michael Cramer
Quantity Available 1000kg Quantity Available 100kg Michael@adagio.com
Devan Shah Charles Cain 973-253-7400
Tealand@msn.com Ccain@teamerchants.com
562-801-9600 847-229-5435

Buyer’s Guide 13
PeLi Teas, LLC, Ti Quan Yin (traditional Autumn) Qtrade Teas & Herbs, White Bouquet 81 White – Silver Needle under
86 Rich, smooth mouthfeel; good flavor and aroma $40/4oz
Origin Fujian, China 2007 Origin China 2007
MSRP $24/4 Oz MSRP $5/4 Oz Rishi Tea, Organic Silver Needle 83
Quantity Available 2500kg Quantity Available Origin China 2007
Peter C. Leonard Primary Ingredient White Tea, Rosebuds, MSRP $24/4 Oz
info@peliteas.com Cornflower Petal, Almonds, Safflower, Dried Quantity Available 250kg+
323-651-2282 Fruits, Flavors Benjamin Harrison
Manik Jayakumar Benjamin@rishi-tea.com
Te Teas, Formosa Jade Oolong Superior 81 Manik@qtradeteas.com
949-766-0070 Ext. 100
414-747-4007
Buttery, light, fresh and floral
Origin Taiwan 2007
MSRP $17.60/4 Oz White – Bai Mu Dan under
Quantity Available 200kg
$20/4oz Dethlefsen and Balk, 22291 Silver Needle 88
Kevin Luu: Kevin@teteas.com Fresh and bright with intense high notes and a
650-592-3108
TeaGschwendner USA, China Pai Mu Tan 83 sweet finish
Brisk and bright; smooth, Origin China 2007
White – Blended/Flavored classic flavor and liquor MSRP $36/4 Oz
Origin China 2007 Quantity Available 56g
under $20/4oz Sasha Karimpour
MSRP $14.62/4 Oz
Rishi Tea, Organic Osthmanthus Quantity Available 100kg Info@dethlefsen-balk.us
630-851-8549
Silver Needle 84 Charles Cain
Very balanced; floral and Ccain@teamerchants.com
sweet 847-229-5435 TeaGschwendner USA, China Yin Zhen Silver
Origin USA 2007 Needles 88
MSRP $20/4 Oz Smooth and incredibly floral with a buttery
PeLi Teas, LLC, Super King White Peony (Bai finish; good buds; nice pekoe
Quantity Available 250kg+
Primary Ingredient White Mu Dan) 90 Origin China 2007
Tea Clean, bright, crystal clear cup; great tea; MSRP $39.6/4 Oz
Benjamin Harrison wonderful, creamy, and complex; smooth with Quantity Available 50kg
Benjamin@rishi-tea.com silky finish Charles Cain
414-747-4007 Origin Fujian, China 2006 Ccain@teamerchants.com
MSRP $19/4 Oz 847-229-5435
Quantity Available 1500kg
Rishi Tea, Organic Honeydew Melon 86 Peter C. Leonard
Beautiful, floral aroma info@peliteas.com
International Tea Importers, Da Hao 85
Origin USA 2008 Origin China 2007
323-651-2282
MSRP $20/4 Oz MSRP $24/4 Oz
Quantity Available 250kg+ Quantity Available 100kg
Primary Ingredient White Tea International Tea Importers, Green Peony 87 Devan Shah
Benjamin Harrison Origin China 2007 Tealand@msn.com
Benjamin@rishi-tea.com MSRP $15/4 Oz 562-801-9600
414-747-4007 Quantity Available 250kg
Devan Shah Zhejiang Camel Transworld (Organic),
Tealand@msn.com
Octavia Tea, Ginger Peach (Organic) 83 562-801-9600
Silver Needle 85
Nice tea with good balance; good peach and hint Good buds and good mouthfeel; nice
of ginger Origin Zhejiang, China 2007
Origin China/USA 2007 Rishi Tea, Organic White Peony 86 MSRP $40/4 Oz
MSRP $9.75/4 Oz Earthy, rich and woody; well rounded; nice Quantity Available 200kg
Quantity Available 50kg+ orange-golden liquor Zhu Qingqing
Primary Ingredient 100% Organic White Tea, Origin China 2007 Zqq@zjtea.com
100% Organic Ginger, Natural Peach Flavor MSRP $8/4 Oz 86-571-85170059
Elizabeth Stephano Quantity Available 250kg+
Elizabeth@octaviatea.com Benjamin Harrison PeLi Teas, LLC, Silver Needle White Tea (Bai
Benjamin@rishi-tea.com
866-506-6387
414-747-4007 Hao Yin Zhen) 83
Very nice, wonderful tea
Rishi Tea, Organic Peach Blossom 83 International Tea Importers, White Peony 84
Origin Fujian, China 2007
Natural, fixed aroma MSRP $26/4 Oz
Origin USA 2008 Extremely tippy; good grade tea Quantity Available 1000kg
MSRP $12/4 Oz Quantity Available 250kg+ Origin China 2007 Peter C. Leonard
Primary Ingredient White Tea MSRP $12/4 Oz info@peliteas.com
Benjamin Harrison Quantity Available 250kg 323-651-2282
Benjamin@rishi-tea.com Devan Shah
414-747-4007 Tealand@msn.com
562-801-9600
The East Indies Tea Company, Winter Moon 81
Smooth and sweet; nice tea; well balanced
Origin China 2007
MSRP $15/4 Oz
Quantity Available 200 Lbs
Primary Ingredient Apple Almond Cookie
Mim Enck
Mstea@paonline.com
717-228-2000

14 Buyer’s Guide
 Notable Mentions
Black – Earl Grey Herbal – Rooibos Blend Super – Black
Teas Etc., Rosy Earl Grey 72 Qtrade Teas & Herbs, Rooibos Coconut Chai 77 Tetulia, TGFOP 84
Origin Various 2007 Origin South Africa 2007 Origin Bangladesh 2008
MSRP $10/4 OZ MSRP $2.50/4 OZ MSRP $27/4 OZ
Quantity Available 50kg Quantity Available 50kg+ Quantity Available 50kg+
Primary Ingredients Chinese Green Tea, Earl Primary Ingredient Rooibos Primary Ingredient Orthodox Black Tea
Grey Black Tea, Rose Petals Manik Jayakumar Linda Appel Lipsius
Beth Johnston manik@qtradeteas.com linda@tejongroup.com
beth@teasetc.com 949-766-0070 EXT. 100 720-250-7003
561-533-7712
Teas Etc., Mango Nut 76
Origin South Africa 2007 White – Blended / Flavored
Black – OP MSRP $10.60/4 OZ
Quantity Available 50kg Teas Etc., Organic White Rose 80
Tetulia, TGFOP 85 Primary Ingredient South African Rooibos, Origin China 2007
Origin Bangladesh 2008 Marigold Petals, Coconut, Flavoring MSRP $19.96/4 OZ
MSRP $15/4OZ Beth Johnston Quantity Available 50kg
Quantity Available 50kg+ beth@teasetc.com Organic Bai Mu Dan, Organic Rose Petals,
Primary Ingredient Orthodox Black Tea 561-533-7712 Organic Chrysanthemum Flower
Linda Appel Lipsius Beth Johnston
linda@tejongroup.com Chartreuse Organic Tea , Pride Of Africa USDA beth@teasetc.com
720-250-7003 Certified Organic & Fair Trade Rooibos & 561-533-7712
Honeybush Blend 74
Origin South Africa 2007 Teas Etc., Strawberry White Tea 80
MSRP $14.99/4 OZ Origin China 2007
Herbal – Hibiscus MSRP $17.28/4 OZ
Quantity Available 50kg
Chartreuse Organic Tea, USDA Certified Primary Ingredient Rooibos, Honeybush Quantity Available 50kg
Linda Shannon Primary Ingredient Chinese White Tea, Dried
Organic & Fair Trade Hibiscus Blend 78 lshannon@chartreuseltd.com Strawberry
Origin Egypt / Chile / USA 2007 Beth Johnston
734-671-3006
MSRP $14.99/4 OZ beth@teasetc.com
Quantity Available 50kg 561-533-7712
Primary Ingredient Hibiscus, Rosehips,
Lemongrass Oolong – Dark
Linda Shannon
lshannon@chartreuseltd.com Hampstead Tea London , Hampstead Organic
734-671-3006 Oolong 77
Origin India 2007
MSRP $18.70/4 OZ
Quantity Available 1000kg
Kerry Dunleavy
usa@hampsteadtea.com
703-7911818

Buyer’s Guide 15
Iced Tea Class International Tea Importers, Wl Blend 82
Refreshing cup; Crisp finish; Good balance
Gallons/ Pkg 3g
Foodservice – Herbal Flavored
Ceylon Teas / Silkenty, Natural Berry 81
Devan Shah Gallons/ Pkg 2.2g
Foodservice – Best Value 562-801-9600 Jay Abey
tealand@msn.com 714-875-3864
Walters Bay Bogawantalawa Estates, Walters jay@ceylonteas.com
Bay - Black Unflavored, 76 Art of Tea, Organic Classic 76
Gallons/ Pkg 3g Nice tea; Good execution
John Cullicott Gallons/ Pkg 3g
512-306-0935 Ext. 202 Steve Schwartz
John@waltersbay.com 213-389-8327 International Tea Importers, Kimberly 79
steve@artoftea.com Gallons/ Pkg 3g
Devan Shah
Barnes & Watson Fine Teas, Classic Blend 76 562-801-9600
Gallons/ Pkg 1g tealand@msn.com
Kenneth Rudee
Foodservice – Black Flavored 206-625-9435 Rishi Tea, Blueberry Red 78
krudee@bwtea.com Refreshing; Slightly sweet
Gallons/ Pkg 1g
International Tea Importers, Gold Rush 80 Walters Bay Bogawantalawa Estates, Walters Benjamin Harrison
Gallons/ Pkg 3g
Devan Shah Bay 76 414-747-4007
Gallons/ Pkg 3g benjamin@rishi-tea.com
562-801-9600
tealand@msn.com John Cullicott
512-306-0935 Ext. 202 Barnes & Watson Fine Teas, Spiceberry 74
john@waltersbay.com Gallons/ Pkg 1g
Kenneth Rudee
Foodservice – Green Flavored 206-625-9435
krudee@bwtea.com
Barnes & Watson Fine Teas, Tahitian Blend 79
Gallons/ Pkg 1g Shangri La Tea Co., Organic Pomegranate
Freestyle – Best Presentation
Kenneth Rudee Melon Green Tea 78
206-625-9435 Gallons/ Pkg 1.5g
krudee@bwtea.com Richard Guzauskas Puripan, Tea In A Jar - Citron 83
602-332-9929 Ellen Kim
Art of Tea, Passion Fruit Jasmine 78 tealifestyle@earthlink.net 888-259-3915
Gallons/ Pkg 3g Ekim@puripan.com
Steve Schwartz
213-389-8327
steve@artoftea.com
Art of Tea, Green Coconut Pineapple 76
Rishi Tea, Summer Lemon 78 Gallons/ Pkg 3g
Gallons/ Pkg 1g Steve Schwartz
Benjamin Harrison 213-389-8327 Freestyle – Herbal
414-747-4007 steve@artoftea.com
benjamin@rishi-tea.com
Jayone Foods, Citron Tea 100
Art of Tea, Organic Green Pear 75 Amazing great flavor /
Art of Tea, Akasha 77 Gallons/ Pkg 3g balance
Gallons/ Pkg 3g Steve Schwartz Janis Kim
Steve Schwartz 213-389-8327 562-633-7400
213-389-8327 steve@artoftea.com kjsanti@jayone.com
steve@artoftea.com

Shangri La Tea Co., Organic White Chocolate

Foodservice – Green Unflavored
Coconut 76 Teas Etc., Mango Nut 92
Gallons/ Pkg 1.5g Shangri La Tea Co., Organic Green 83 Matt Papera
Richard Guzauskas Distinctive roasted notes;
Nice!; Steam fired; Good tea 561-682-6838
602-332-9929 matt@teasetc.com
tealifestyle@earthlink.net notes
Gallons/ Pkg 1.5g
Richard Guzauskas Barnes & Watson Fine Teas, Spiceberry
Foodservice – Black Unflavored 602-332-9929 Screamer 88
tealifestyle@earthlink.net Soft notes of cloves
International Tea Importers, Bl Blend 85 Kenneth Rudee
Good cup with food; Good 206-625-9435
finishing note; Excellent black Walters Bay Bogawantalawa Estates, Walters krudee@bwtea.com
tea presence and balance; Bay 76
Flavor retains throughout Gallons/ Pkg 3g Puripan, Tea In A Jar - Pomegranate 87
finish with balance John Cullicott Ellen Kim
Gallons/ Pkg 3g 512-306-0935 Ext. 202 888-259-3915
Devan Shah john@waltersbay.com ekim@puripan.com
562-801-9600
tealand@msn.com
Jayone Foods, Ginger Tea 86
Janis Kim
562-633-7400
kjsanti@jayone.com
16 Buyer’s Guide
Chartreuse Organic Tea, Mountain Top Green Marketspice, Pomegranate Splash 75 RTD – Black Unflavored
81 Judy Dawson
Herman Rugel 800-735-7198 Adagio Teas, Anteadote 85
734-671-3006 jdawson@marketspice.com Good body and floral notes;
hrugel@chartreuseltd.com Well balanced; Good flavor and
Teas Etc., Citrus Berry Splash 71 best cup.
Ceylon Teas / Silkenty, Berry Ice Tea 80 Matt Papera MSRP $1.79
Jay Abey 561-682-6838 Michael Cramer
714-875-3864 matt@teasetc.com 973-253-7400
jay@ceylonteas.com michael@adagio.com
RTD – Best Packaging
TeaGschwendner USA, Rooibush Lemon 79
Charles Cain Golden Star Tea Co., Ito En, Tea’s Tea Pure Black 77
847-229-5435 MSRP $1.99
White Jasmine Sparkling Tea 81 Yoshie Yano-Pennings
ccain@teamerchants.com MSRP $6.95 718-250-4024
Joel Rosenberg yyano@itoen.com
Dethlefsen & Balk, 22004 Cranberry Vanilla 77 415-577-5830
Flavors compliment each other. Joel@goldenstartea.com
Sasha Karimpour RTD – Green Flavored
630-851-8549
info@dethlefsen-balk.us Ito En, Teas’ Tea Green Jasmine 77
MSRP $1.99
Lemongrass Products, Yoshie Yano-Pennings
Lemongrass Concentrate 63 RTD – Black Flavored 718-250-4024
Rodolfo Izaguirre yyano@itoen.com
502-53060870
izaguirre@intelnett.com The Cha Dao Tea Company, Cha Dao Black Tea &
Coffee - Yin Yang 74
Goji Vital Tea, Goji Vital Tea 60 MSRP $1.99
Paul Fletcher Ghim Sim Chua
206-335-6585
808-469-6199
ghim@chadaotea.com Adagio Teas, Anteadote 75
930@qinway.org MSRP $1.79
Michael Cramer
Freestyle – Mar-tea-ni 973-253-7400
michael@adagio.com
Tipu’s Tiger Chai, Tipu’s Tiger Chai 85 Ito En, Teas’ Tea Mint Green 75
Bipin Patel Marketspice, Cinnamon-orange 68 MSRP $1.99
406-240-9979 MSRP $3.95
bp.1961@hotmail.com Yoshie Yano-Pennings
Judy Dawson 718-250-4024
800-735-7198 yyano@itoen.com
jdawson@marketspice.com
Papa’s T, Inc., Papa’s T Pomegranate Green 74
RTD – Black Sweetened MSRP $1.99
Gail Winterkorn
Puripan, Tea In A Jar - Citron 83 Ito En, Tea Mango 77 520-631-1917
Ellen Kim gwinterk@yahoo.com
888-259-3915 Lightly sweetened and easy to
ekim@puripan.com drink; Great beverage
MSRP $1.99 Papa’s T, Inc., Papa’s T Passion Fruit Green 70
Yoshie Yano-Pennings MSRP $1.99
Barnes & Watson Fine Teas, Frozen Leaf 718-250-4024 Gail Winterkorn
Hopper With Matcha 81 yyano@itoen.com 520-631-1917
Kenneth Rudee gwinterk@yahoo.com
206-625-9435
krudee@bwtea.com
Papa’s T, Inc., Papa’s T Tamarind Green Tea 68
Tipu’s Tiger Chai, MSRP $1.99
Freestyle – Tea Tipu’s Tiger Chai Concentrate 77 Gail Winterkorn
MSRP $1.50 520-631-1917
Dr. Teas, Iced Capateano 79 Bipin Patel gwinterk@yahoo.com
Alex Schwartz 406-240-9979
818-687-5457 bp.1961@hotmail.com RTD – Green Sweetened
pocketman11@aol.com
Healthy Innovations,
Vida Tea Desert Pear 77
MSRP $1.99
Bailey Cunning
Kimbees Gourmet Teas, 760-918-0490
Lemon Raspberry Tea 76 bcunning@hibeverages.com
TeaGschwendner USA, Pineapple Mango 77 MSRP $2.50
Charles Cain Kimberly Brown
847-229-5435 818-822-7595
ccain@teamerchants.com basketdoodle@gmail.com

Buyer’s Guide 17
The Cha Dao Tea Company, Cha Dao Chinese Think Rooibos LLC / “Rooibos Iced”, Rooibos RTD – Oolong Unflavored
Green Jasmine 73 Iced: Organic Green Rooibos Tea With Passion
MSRP $1.99 Fruit 78 Ito En, Teas’ Tea Golden Oolong 81
Ghim Sim Chua Refreshing; Good balance of sweetness and MSRP $1.99
206-335-6585 flavor Yoshie Yano-Pennings
ghim@chadaotea.com MSRP $2.39 718-250-4024
Anthony Berklich yyano@itoen.com
RTD – Green Unflavored 248-202-8171
berklich@gmail.com
Ito En, Oi Ocha 83
MSRP $1.99 Antoine Creative Industries, Zanjabil African
Yoshie Yano-Pennings Tea With Ginger 76
Great ginger flavor; Refreshing.
718-250-4024
Sandra Antoine
Adagio Teas, Anteadote 76
yyano@itoen.com MSRP $1.79
661- 252-5007
Michael Cramer
sandiantoine@yahoo.com
973-253-7400
michael@adagio.com
Lemongrass Products, Lemongrass 75
Adagio Teas, Anteadote 80 MSRP $6.00
Veriteas, Oolong Oasis 73
MSRP $1.79 Rodolfo Izaguirre
MSRP $2.49
Michael Cramer 502-53060870
Elaine Chen
973-253-7400 izaguirre@intelnett.com
415-312-5875
michael@adagio.com elaine@veriteas.com
Think Rooibos LLC / “Rooibos Iced”, Rooibos
The Cha Dao Tea Company, Cha Dao Japanese Iced: Organic Red Rooibos Tea With Mint-
RTD – White Flavored
Green Sencha 72 lemonade 75
MSRP $1.99 MSRP $2.39 Golden Star Tea Co., White Jasmine Sparkling
Ghim Sim Chua Anthony Berklich
248-202-8171 Tea 81
206-335-6585
berklich@gmail.com MSRP $6.95
ghim@chadaotea.com
Joel Rosenberg
Antoine Creative Industries, Jamil African Tea 415-577-5830
RTD – Herbal Any joel@goldenstartea.com
Blue Agave 73
The Cha Dao Tea Company, Cha Dao Sandra Antoine
661- 252-5007
Chrysanthemum 83 sandiantoine@yahoo.com
Refreshing; Cooling;
Fantastic beverage;Soft
Think Rooibos LLC / “Rooibos Iced”,
delicate yet flavorful; Best
Rooibos Iced: Organic Red Rooibos Tea With Ito En, Tea Pear 80
in class. Lightly sweet; Well balanced; Very fruity.
MSRP $1.99 Pomegranate And Acai 72 MSRP $1.99
Ghim Sim Chua MSRP $2.39 Yoshie Yano-Pennings
206-335-6585 Anthony Berklich 718-250-4024
ghim@chadaotea.com 248-202-8171 yyano@itoen.com
berklich@gmail.com

18 Buyer’s Guide
 Maintaining Integrity and Objectivity
The judges for the inaugural World Tea Championship™
were selected based on their reputation, their professionalism
and their extensive experience cupping teas. Some of the
judges were directly or indirectly involved with the teas of
companies exhibiting in the Expo and ultimately entries in the
Championship. Although we know that the integrity of each
of these judges did not impair the ability for a fair and just
evaluation, we recognized the need for additional measures and
controls to ensure that there is no potential for the results to
be affected by any judge who has an interest in a particular tea
entered into the competition.
The World Tea Championship™ is using the following
measures and controls:
Prior to the Competition
Each of the Judges were required to sign an agreement to
maintain the highest ethical standards during the competition
and were further required to disclose any direct involvement
with any particular company and any indirect involvement as
a supplier for any particular company specifically as to the
category.
Statistical Methodology for Eliminating Bias and Error
For each tea judged, an average score for that tea was
calculated. Also for each tea judged, there was a “standard
deviation” calculated for its average score. One way to think of
standard deviation is as setting a range between which scores
may be predicted to fall. The statistic can identify a range for
each tea score into which 95% of all scores would be expected.
(For the statistically-minded, that will be explained in greater
detail below.) World Tea Championship then checked each
individual judge’s score to assure that it fell within this prediction
range. If any judge’s scores fall outside of the 95% expectation
range for a particular tea, whether unexpectedly high or low, it
was eliminated.
Any such extreme scores are termed in the statistics world as
outliers, and the 95% certainty range is similar to that used in
social science research. It is a generally accepted cut-off point
in research. The size of the range for each tea is variable – if all
judges but one rated a tea within a few points of each other, the
range size would be small. If there is some disparity in scores
assigned a tea, then the range for that tea could be quite wide.
The beauty of such statistical procedure was that it took into
account the overall variability between judges when establishing
the predicted range, while identifying any individual score which
falls considerably outside the norm.
These procedures were applied only to each judge’s total
score, not to each of the sub-components (such as color, aroma,
etc.) that make up the final score. By applying this criterion to
each score submitted, any concern about favoritism toward
a tea was addressed; but equally important any strong bias
against a specific tea which falls outside of the 95% range of
predictability (as established by the calculations done with all
judges’ scores for a tea) was also identified.
Initial Evaluation and Rating Process
All teas submitted were sent to the judges internally coded by
the World Tea Championship™ for a blind evaluation.
For Judges who had a specific interest in an entrant or
entry, their evaluation of the tea they have an interest in was
statistically evaluated against the other Judges’ evaluation of
that tea and in comparison to all other teas in that category.
Any evaluation from a Judge that was more than two standard
deviations from the mean resulted in discarding that Judge’s
evaluation from the entire category.
A more comprehensive methodology was created and used
by the UNLV Professors who are experts in statistical analysis.
Final Evaluation and Championship
Any Judge who had a direct or indirect interest in any tea that is
a finalist in any specific category was removed from judging that
category.
Statistic Details:
For the statistical record, the standard deviation range applied
to each tea score is -2 to +2 standard deviations from the tea’s
mean (average) score. The tea’s average score was found by
adding all individual scores, then dividing that total by the total
number of individual scores. The next step in this process was
standard deviation which is calculated in this manner:
In other words:
1. For each tea score calculate the difference between it and
the mean (or average) score for the tea.
2. Calculate the squares of each of these differences. Then
add all of these together and find the average of the
squared differences. This quantity is the variance.
3. Find the square root of the variance and that is the standard
deviation.
World Tea Championship converted each individual judge’s
score into a measure of its deviation from the average (termed
by statisticians as a z score or “standard score”). A z score was
found by subtracting the average score from the individual
score, then dividing the result by the standard deviation. If the
resulting individual score was great than +2 or less than -2, that
score for that particular tea was eliminated.
Buyer’s Guide 19
©2008 SFG Group LLC dba World Tea Expo