Professional Documents
Culture Documents
CRIMALDI
Phone:
630.302.9800
•
Email:
AshleyCrimaldi@gmail.com
•
Twitter:
@AshleyCrimaldi
•
www.AshleyCrimaldi.com
EXPERIENCE
Dig
Communications
(October
2010
–
Present)
Intern
• Create
monthly
wall
communication
plans
for
the
Solo
Cup
Fan
Page
• Monitor
Solo
Cup
Fan
Page
for
fan
interaction
and
misconduct
• Write
RSS
content
for
Solo
Cup
Company’s
Bare
by
Solo
page
• Execute
media
relations
outreach
for
Jimmy
John’s
grand
openings
and
customer
appreciation
days
• Field
press
inquiries
and
product
requests
for
Power
Balance
performance
technology
• Drafted
media
materials
and
pitched
Pei
Wei’s
2010
holiday
food
drive
program
resulting
in
10
million
media
impressions
• Composed
media
alerts,
pitched
media
and
coordinated
event
logistics
for
Batch
19’s
Repeal
Day
program
with
Boardwalk
Empire
cast
members
Weber
Shandwick
Worldwide
(June
2010
–
September
2010)
Consumer
Brands
Intern
• Worked
with
Harley-‐Davidson,
Suave
Professionals
and
Oscar
Mayer
Turkey
Bacon
teams
in
monitoring
program
success,
reaching
program
goals
and
generating
new
program
ideas
• Managed
press
inquires
to
the
Harley
Davidson
media
relations
hotline
• Assisted
in
organization,
preparation
and
execution
of
Suave
Professionals
2010
Emmys
campaign
with
Sofia
Vergara
resulting
in
over
100
million
media
impressions
• Coordinated
logistics
of
over
13
at-‐home
blogger
parties
for
Suave
Professionals
• Drafted
script
and
monitored
hash
tag
impressions
for
Suave
Professionals
Red
Carpet
Twitter
Party
KBIA
Intersection
(August
2009
-‐
May
2010)
Associate
Producer
of
Audience
Development
and
Marketing
• Created
a
plan
to
identify,
engage
and
sustain
an
audience
for
Intersection,
a
weekly
online
interactive
talk
show
produced
by
NPR
affiliate
KBIA-‐FM
• Facilitated
audience
interaction
and
engagement
leading
up
to
and
during
broadcast
via
social
media
channels,
direct
mail
marketing
and
community
outreach
• Coordinated
two
out-‐of-‐studio
viewing
parties
and
the
first
live
event
taping
with
an
in-‐studio
audience
• Improved
live
streaming
video
and
chat
functionality
using
CoverItLive
software
In
These
Times
Magazine
(May
2009
-‐
March
2010)
Publishing
Intern,
Social
Media
Intern
• Managed
content
of
Facebook
and
Twitter
profiles
attracting
over
500
new
followers,
leading
Facebook
and
Twitter
to
become
top
sources
of
the
publication’s
web
traffic
• Promoted
the
launch
of
new
labor
rights
blog,
Working
In
These
Times
through
press
releases
• Researched
and
targeted
potential
donors
for
special
projects
• Maintained
10,000
member
donor
database
and
sustainer
program
• Assisted
editorial
staff
with
copyediting,
fact
checking,
developing
story
ideas
and
headlines
Newsy.com
(August
2009
-‐
January
2010)
Online
Marketing
Intern
• Promoted
Newsy.com
videos
using
social
media,
SEO,
news
aggregators,
online
advertising
and
blogger
outreach
• Monitored
outreach
success
using
Google
analytics
and
YouTube
Insights
EDUCATION
University
of
Missouri,
Magna
Cum
Laude,
May
2010
Convergence
Journalism,
Bachelor
of
Journalism
Women
and
Gender
Studies,
Bachelor
of
Arts