BUS 890: (Communication Equipment Industry)

Strategic ------------------
Management

Group #10: What is the one item you never leave home without?

2.Binh Thieu

3.Lan Phan

4.Minh Thu Luu

5.Tung Duong
Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant

Smart-phones Features

Five
Forces

allow users to: Strategy

Group Map

 e-mail, internet Key Success

Factors

 store information, Company

Analysis

 entertainment Overview

 install programs, Value Chain

Analysis

 along with using a mobile SWOT

Analysis

phone in one device

Competencies

Business
Analysis

Competitive
Strategy

Recommen
dations
Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving

 Market size and growth rate

Forces

Dominant
Features
 Number of rivals Five
Forces

 Product Innovations Strategy

Group Map

 Learning/experience curve effects Key Success

Factors

Company

Total Mobile Sales: Analysis

- Mobile phone Overview

sales to exceed Value Chain

Analysis
1billion in 2009
SWOT
Analysis
- More than 200
million smart- Competencies

phones will be Business

sold in 2008. Analysis

Competitive
Strategy
Source:
http://www.palminfocenter.co Recommen
dations
 Outline

Industry
Analysis

Why?
1. Consumers market
Driving
2. Corporate market Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
1. VoIP 1. Carriers Factors
Skype… AT&T …
Company
Analysis
2. PDA phone 2. OS
Palm… providers Overview
Linux, WM…
3. Features Value Chain
phone 3. Hardware Analysis
Nokia, LG … makers
SWOT
Intel … Analysis

1. Establish Competencies
1. More
mobile
companies
manufacture: Business
enters…
LG, Samsung Analysis

2. Strong Competitive
2. Software
brands and Strategy
giants: Google,
finance
MSFT Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces
Source: www.wikinvest.com
Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy

Source: http://blog.bryanstarbuck.com Recommen

dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
“This is a difficult industry, part of it is technology; part of it is Strategy

fashion…” Recommen
dations
Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Mission: Dominant
Features

"Apple is committed to bringing the best personal computing Five

experience to students, educators, creative professionals Forces

and consumers around the world through its innovative Strategy

Group Map

hardware, software and Internet offerings." Key Success

Factors

Company

Vision: Analysis

"Man is the creator of change in this world. As such he should Overview

be above systems and structures, and not subordinate to Value Chain

Analysis
them"
SWOT
Analysis

Industry: Competencies

8. Computer software & hardware Business

Analysis
9. Consumer electronics
Competitive
Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces

Strategy
Group Map
China –
Key Success
Shenzhen Factors
Assembly
Facility Taiwan Company
Analysis
–
Facilities of Overview

camera,
Value Chain
circuitry, Analysis

connectors,
SWOT
stainless Analysis
casings
Competencies

US – Singapore
Facilities of Business

touch – Analysis

screen, Facilities of Competitive

specific CPU, Strategy

parts processing Recommen

Source: http://www.shmula.com
chips dations
 Outline

Industry
Analysis

Why?

Driving
Forces

 Sharp rise in consumer demand Dominant

Features
 56% of smart-phone buyers prefer iphone
Five
Forces

 New target market – Strategy

Group Map

price reduction attract Key Success

Factors
more customers
Company
Analysis

 High Potential Software – Overview

upgradable; can add new

Value Chain
features Analysis

SWOT
Analysis
 3G Apple iPhones to
captivate business Competencies

demand worldwide Business

Analysis

Competitive
Strategy

Recommen
Source: http://www.linuxdevices.com dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

 New powerful entrant - Google Five

Forces

Strategy

Many similar or substitute Group Map


Key Success
Factors

products Company
Analysis

Overview

 Intense competition with major Value Chain

Analysis

rivals SWOT
Analysis

Competencies

 Increasing bargaining power of Business

Analysis

buyers Competitive
Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features
 First mover advantage Five
Forces

 Ownership of Strategy
Group Map

Key Success
technological patents Factors

Company
Analysis

 Apple is one of the most Overview

established brand Value Chain

Analysis

SWOT
 Customers loyalty Analysis

Competencies

 Cultural, fashion identity

Business
Analysis

Competitive
Strategy
Source: http://www.appleinsider.com
Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

 Dependence on third party provider: Five

Forces

Strategy
 AT&T, Content Provider, Application Group Map

Key Success
provider Factors

Company
Analysis

 Less appeal to corporate customers Overview

Value Chain
 Technological complication Analysis

SWOT
Analysis
 Gorilla arm
Competencies

 Limitation of particular features Business

Analysis

 Application slow down and freeze Competitive

Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant

 iTunes : Synchronization
Features

Five
Forces

between the iTunes - App Strategy

Group Map

store and Apple devices. Key Success

Factors

Company
 User interface of consumer Analysis

Overview

gadgets and computing Value Chain

Analysis

devices SWOT
Analysis

 Intuitive design, easy-to-use Competencies

and self-discoverable Business

Analysis

Competitive
Strategy

Recommen
dations
 Outline

Industry
Analysis

Why?

Driving

Users’ experience
Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy
Source: http://blog.wired.com
Recommen
dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features
Apple may well pass Microsoft, Five
which has $23.7 billion in cash, and Forces

could have $40 billion in 2 years Strategy

Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy

Recommen
Source: http://www.businessweek.com Data: Standard & Poor’s dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

Five
Forces

Strategy
Group Map

Key Success
Factors

Company
Analysis

Overview

Value Chain
Analysis

SWOT
Analysis

Competencies

Business
Analysis

Competitive
Strategy

Recommen
Source: http://www.artechnica.com dations
 Outline

Industry
Analysis

Why?

 Broad-Differentiation Driving
Forces
Strategy Dominant
Features
 Offer more products to Five
Forces
a broad of buyers
Strategy
Group Map
 Deliver value to
Key Success
customers by Factors

differentiating Company
Analysis

Overview

 Focus-Differentiation Value Chain

Analysis

Strategy SWOT
Analysis
 A narrow market niche
Competencies
with unique needs
Business
 Premium Price to target Analysis

high-end consumers , Competitive

Strategy

business market Recommen

Source: Textbook dations
 Outline

Industry
Analysis

Why?

Driving
Forces

Dominant
Features

o n:
t i Five
f i ca o, Forces
i n
e rs Na z…
v e i
Di hon e B
Strategy
Group Map
ip hon
ip Key Success
Factors

Expansion: Company
M&A, alliances, Analysis
partnership…
Overview

In Value Chain
sm nov Analysis
Ap ar ati
pl t-c on
e ar : SWOT
cl d, Analysis
ou
d
…
Competencies

Business
Analysis

Competitive
Strategy

__APPL-IZATION__ Recommen
dations
 Peter Burrows (2008,7,30). How to spend Apple’s cash. Business Week. Retrieved
August 11, 2008, from
http://www.businessweek.com/magazine/content/08_32/b4095000656875.htm?chan=magazine+channel_

 Olga Kharif (2008, 8,4). That iPhone Nano rumor. Business Week. Retrieved August
11, 2008, from
http://www.businessweek.com/the_thread/techbeat/archives/2008/08/that_iphone_nan.html?chan=top+ne

 Peter Abilla (2007,1,18). The Apple iPhone Supply Chain. Shmula. Retrieved August
11, 2008, from http://www.shmula.com/304/the-apple-iphone-supply-chain
 Charles Jade (2008,4,23). Apple Q2 2008: Mac sales surge, iPhone not so much. Ars
Technica. Retrieved August 11, 2008, from
http://arstechnica.com/journals/apple.ars/2008/04/23/apple-earnings-mac-sales-surge-iphones-not-so-muc
 Bryan Gardiner (2008,4,1). The smartphone smackdown: who satisfies customers
best? Wired. Retrieved August 11, 2008, from
http://blog.wired.com/business/2008/04/the-smartphone.html
 Santhosh Paramesh (2007,10,16). 3 more ways Apple will take over the world.
Vibgior Technomix. Retrieved August 11, 2008, from
http://technomix.vibgior.com/?p=17