Professional Documents
Culture Documents
Budget: $25,000,000
Media Cost per TRPs Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. %Budget Total Cost Total TRPs
point/Time
Cable $7,500 40 Week Weeks Week Week 1 Week Week Weeks Week Weeks Weeks 21.6% $5,400,000 720
1 1, 3, 4 1 1 1 1, 3, 4 1 1, 3, 4 1, 2, 3
Prime $30,000 35 Week Week Week Week Week 21% $5,250,000 175
1 4 1 4 1
Late $22,500 20 Weeks Weeks Weeks Weeks Weeks 19.8% $4,950,000 220
Night 1, 3 1, 3, 4 1 1, 3, 4 1, 2
8 Page $3,600,000 20 Week 14.4% $3,600,000 20
Preprint 3
People $226,425 31.9 Week Week Week Week 3.6% $905,700 127.6
3 4 3 1
Cosmo $225,180 20.2 Month Month Month 2.7% $675,540 60.6
Glamour $200,000 13.8 Month Month Month 2.4% $600,000 41.4
%Budget 1.2% 2.4% 15.2% 2.4% 2.4% 2.4% 2.4% 15.3% 10.1% 1.2% 29.7% 15.2%
Television
Radio
Newspaper
Magazine
Digital
Market Group ABC
Budget: $13,950,000
Media Cost per TRPs Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. %Budget Total Cost Total
point/Time TRPs
Early $5,550 20 Week Week Week Week Week Week Week Week Week Week Week Week 14.3% $1,998,000 360
Morning 1 1 1, 4 1 1 1 1 1, 4 1, 2 1 1, 3, 4 1, 2
Evening $7,740 25 Week Week Week Week Week Week Week 16.6% $2,322,000 300
News 1, 4 1 1 1, 4 1, 2 1, 4 1, 2
Late $10,140 35 Weeks Week Weeks Weeks Weeks Weeks 30.5% $4,258,800 420
News 1, 4 1 1, 3, 4 1 1, 3, 4 1, 2
PM Drive $5,100 50 Week Week Week Week Week Week Week Week Week Week Week Week 25.6% $3,570,000 700
1 1 1 1 1 1 1 1, 4 1 1 1, 4 1
Weekend $3,900 40 Week Week Week Week 4.4% $624,000 160
4 4 4 1
½ Page $153,000 17 Week Week Week Week 7.6% $1,071,000 119
4/c 3, 4 4 3,4 1,2
¼ Page $99,600 17 Week 0.7% $99,600 17
BW 1
Total 70 110 544.9 170 110 135 110 598.9 304 70 655.9 561.9 3,440.6
TRPs
Media Cost per TRPs Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. %Budget Total Cost Total
point/Time TRPs
Early $7,400 15 Week Week Week Week Week Week Week Week Week Week 29.3% $1,776,000 240
Morning 1 1, 4 1 1 1 1 1, 4 1, 2 1, 3, 4 1, 2
Evening $10,320 15 Week Week Week Week Week 25.5% $1,548,000 150
News 1, 4 1, 4 1, 2 1, 4 1, 2
Late $13,520 20 Week Week Week 13.4% $811,200 60
News 4 3 1
Weekend $5,200 30 Week Week Week Week Week Week Week Week Week Week Week Week 30.9% $1,872000 360
1 1 1 1 1 1 1 1 1 1 1 1