Professional Documents
Culture Documents
always wanted
to know about the
mobile web *
_
_
* But were afraid to ask
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Follow Along
http://www.blueflavor.com/sxsw2007/
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Who am I?
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Who am I?
* Co-founder & Principal of Blue Flavor.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Who am I?
* Co-founder & Principal of Blue Flavor.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Who am I?
* Co-founder & Principal of Blue Flavor.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Who am I?
* Co-founder & Principal of Blue Flavor.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Who am I?
* Co-founder & Principal of Blue Flavor.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Who am I?
* Co-founder & Principal of Blue Flavor.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Part 1
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
Mobile Web
The collective term for websites designed for
viewing on a mobile device. Websites are published
and accessed via the Internet just like a regular
desktop website.
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Just how big is the
Mobile Web?
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The Size of Texas
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20,000,000
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The Population of the Earth
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The Population of the Earth
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The Population of the Earth
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Population of The United States
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Population of The United States
Population of China
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Mobile Web of Today
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Mobile Web of Today
Mobile Subscribers
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Mobile Web of Today
Global Mobile Web Access
Mobile Subscribers
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Mobile Web of Today
Global Internet Users
Global Mobile Web Access
Mobile Subscribers
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Mobile Web of Tomorrow
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by 2010
Mobile Web Subscribers
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by 2010
Mobile Web Subscribers
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How many users are there?
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Mobile Web Users
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Mobile Web Users
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Mobile will revolutionize
the way we gather and
interact with information in
the next three years.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile has the potential to
reach anybody through
any medium.
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Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Vote Vote
Down
load Notify
WAP
Discuss IVR
SMS Buy
SMS
IVR
Notify Send to
Friend
WAP
Bluetooth
Radio TV
Send to
Friend Notify
SMS
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
SMS
Live Billboard
Send to Buy
Friend
WAP
ry
Vi
to
MMS
su
di
al
Au
Join WAP Site
QR Code
Word of Print Ad
Mouth
SMS
Notify
Kinesthetic Notify
SMS
SMS
Email
WAP Site
MMS WAP Site
SMS
Send to
Friend Send to
Friend
Notify
Notify
Jargon Alert
LBS
Location-based Services
The ability for a mobile device to provide
information that is relevant to it’s physical location
via a Global Positioning System (GPS).
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Prepare for a truly
contextual web.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
We are at the precipice
of the next generation of
the web.
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Part 2
Creating a
Mobile Web Strategy
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“Find a need and fill it.”
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Bu
sin
ess
Go
Spot als
Sweet
Te
User Goals nic
ch
al
Balancing Goals
Go
als
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web
* Cost
If you don't develop your mobile website responsibly, the user could get
stuck with a big bill in order to view your content.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web
* Cost
If you don't develop your mobile website responsibly, the user could get
stuck with a big bill in order to view your content.
* Content
Issues like navigation, image sizes, page weight and scripts all need to be
considered when thinking about your website on mobile devices.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web
* Cost
If you don't develop your mobile website responsibly, the user could get
stuck with a big bill in order to view your content.
* Content
Issues like navigation, image sizes, page weight and scripts all need to be
considered when thinking about your website on mobile devices.
* Context
What does your website add to the users mobility? How do you add value to
the their physical context? What is the context in which they will use your
site? On a bus or train?
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Lose anything that
doesn’t support the goals.
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Part 3
Mobile Information
Architecture
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Home About Us
Company Press
Executives Org Chart
Overview Releases
Products
Standard
Home Suite Pro Suite Whitepapers
Suite
Services
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License Installation
Product Consulting
Management Support
Services Services
Services Services
Support
Support Intranet
Office Hours Contact
Request Login
News &
Events
Press
News Events
Releases
Blog
Contact
Contact
Sales Offices
Form
A Bad Mobile IA
Keep it Simple
* Limit categories to 5
* Limit links to 10
* No more than 5
levels deep
* Prioritize links by
activity or popularity
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Home
Blog
Events
News &
Services
About Us
Contact Us
Products &
Support
Locations
A Good Mobile IA
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Remember:
Goals, Cost, Content &
Context
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
Clickstream
Used to refer to the series of clicks, or path, the user
takes to reach a destination in an informational
space. Often used to describe user behavior gathered
from server logs, but also can be used in early
planning, as in “creating the optimal clickstream.”
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Products &
Services
Support
About Us
Product &
Services
Overviews
Company
Home
Overview
Navigation
Navigation Footer
Executive
Overview
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Navigation
Latest News Footer
Latest Blog
Posts
Main Phone
Blog
Main Address
News & Events
Footer
Contact
Events
Recent Posts
Locations
Phone
Legend Numbers News Items
Primary Navigation
Page Address
Footer
Navigation
Contact Form
Content Area Footer
Navigation
Link to Page
Footer
Designing Clickstreams
Jargon Alert
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Part 4
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More Compatible
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More Compatible
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Effort
Reward
UI
Device
Goal
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Multiple Screens Sizes
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128 pixels
160 pixels
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128 pixels
176 pixels
160 pixels
220 pixels
Multiple Screens Sizes
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
128 pixels
176 pixels
320 pixels
160 pixels
220 pixels
240 pixels
Multiple Screens Sizes
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
128 pixels
176 pixels
320 pixels
240 pixels
160 pixels
220 pixels
240 pixels
320 pixels
Multiple Screens Sizes
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
128 pixels
176 pixels
320 pixels
320 pixels
240 pixels
160 pixels
220 pixels
240 pixels
320 pixels
320 pixels
Multiple Screens Sizes
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
128 pixels
176 pixels
320 pixels
320 pixels
240 pixels
160 pixels
220 pixels
240 pixels
320 pixels
320 pixels
200 x 250 pixels
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Comparing Mobile Devices
* Many devices are
similar, but vary based Feature Phones
on how they are Phone, WAP, SMS
provisioned.
PDAs
Keyboard, Stylus
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Primary
Directional
Orientation
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1 1 Select Previous Link or Scroll Up
Directional Orientation
Footer
Header
Content
Navigation
Navigation
Design Horizontally
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The canvas might not be as
robust, but there is still a
need for designers.
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Part 5
Understanding
Mobile Web Standards
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Jargon Alert
XHTML-MP
Extensible HyperText Markup Language:
Mobile Profile
A subset of XHTML Basic and HTML. Used as a
primary markup language for the WAP 2.0 protocol.
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XHTML-MP
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XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable
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XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
<? xml version=”1.0” encoding=”UTF-8” ?>
<!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN”
“http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<title>Hello World!</title>
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<meta http-equiv=”content-type” content=”application/vnd.
wap.xhtml+xml” />
</head>
<body>
<div id=”intro”>
<h1>Hello World!</h1>
</div>
<div id=”content”>
<p>This is a simple XHTML-MP Page</p>
</div>
</body>
</html>
Example XHTML-MP
If you know XHTML.
You know XHML-MP.
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Wireless CSS
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Wireless CSS
* Wireless CSS supports most CSS attributes,
but not all of them.
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Wireless CSS
* Wireless CSS supports most CSS attributes,
but not all of them.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Wireless CSS
* Wireless CSS supports most CSS attributes,
but not all of them.
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Wireless CSS
* Wireless CSS supports most CSS attributes,
but not all of them.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Keep your code and styles
simple and you will do fine
on most mobile browsers.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
W3C Initiatives
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W3C Initiatives
* Mobile Web Best Practices
Goal: To advocate a variety of coding principles and publishing best
practices to developers, publishers and mobile service providers.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
W3C Initiatives
* Mobile Web Best Practices
Goal: To advocate a variety of coding principles and publishing best
practices to developers, publishers and mobile service providers.
* mobileOK
Goal: To create machine-readable labels and a mobileOK trustmark to
indicate that the mobile web site adheres to the Best Practices
recommendations.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
W3C Initiatives
* Mobile Web Best Practices
Goal: To advocate a variety of coding principles and publishing best
practices to developers, publishers and mobile service providers.
* mobileOK
Goal: To create machine-readable labels and a mobileOK trustmark to
indicate that the mobile web site adheres to the Best Practices
recommendations.
* Device Description
Goal: To create a method of profiling and identifying device capabilities to
ease adaptation.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
One Web
The principle of making the same information and
services to users regardless of the device used.
This is a very misunderstood, misused and
commonly debated concept.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Part 6
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
With a few exceptions
you already know how to
code for mobile today.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Correct Encoding & Doctype
* Character Encoding
Ensuring the use of the correct character encoding and doctype makes
sure that the page renders as expected.
<?xml version=”1.0” encoding=”UTF-8” ?>
* XHTML-MP Doctype
The document type (doctype) tells the browser how the page needs to
render, including the rules and how strictly to follow these rules.
<!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML
Mobile 1.0//EN” “http://www.wapforum.org/DTD/
xhtml-mobile10.dtd”>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Use Well-formed Code
* All elements should be closed, e.g. <br />.
* Text should appear within a block level element and not directly in the body.
<body><p>Example Text</p></body>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Avoid Tables for Layout
* Layout tables become a big problem when
viewed in multiple mobile browsers.
<body>
<div id=”header”>
<!-- Header placeholder -->
</div>
<div id=”content”>
<!-- Content placeholder -->
</div>
<div id=”footer”>
<!-- Footer placeholder -->
</div>
</body>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Place Navigation in the Content Body
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Use accesskeys in the Primary Navigation
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Use Ordered Lists for Navigation
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Use Document Styles, Not External Styles
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Linking Phone Numbers
* One of the benefits of the mobile web is that
its users primarily view it on a phone, allowing
the user to quickly and easily make phone
calls.
<a href=”tel:+12065450210”>+1 206 545-0210</a>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Forms can be Tricky
* Entering data into a mobile web site is often a
difficult and time-consuming process.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Part 7
Mobile Publishing
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Simple
Complex
Slower
SSR
Reformat
Stylesheets
Va
lu
e
Mobile Specific Site
Faster
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Simple
Complex
Slower
SSR
Reformat
Stylesheets
Va
lu
e
Mobile Specific Site
Faster
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
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Supporting Devices & Browsers
* Over 500 devices being sold each year.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
* Over 500 devices being sold each year.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
* Over 500 devices being sold each year.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
* Over 500 devices being sold each year.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
* Over 500 devices being sold each year.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
* Over 500 devices being sold each year.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Focus on Five.
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Publishing Methods
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Publishing Methods
* Educate the user to manually enter a mobile
URL such as a folder or sub-domain.
e.g. domain.com/mobile or mobile.domain.com.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Publishing Methods
* Educate the user to manually enter a mobile
URL such as a folder or sub-domain.
e.g. domain.com/mobile or mobile.domain.com.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Publishing Methods
* Educate the user to manually enter a mobile
URL such as a folder or sub-domain.
e.g. domain.com/mobile or mobile.domain.com.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Publishing Methods
* Educate the user to manually enter a mobile
URL such as a folder or sub-domain.
e.g. domain.com/mobile or mobile.domain.com.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
* Simple Device Detection
Publish only one mobile specific site, designed for the lowest supported
browser, routing all mobile browsers to it.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
* Simple Device Detection
Publish only one mobile specific site, designed for the lowest supported
browser, routing all mobile browsers to it.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
* Simple Device Detection
Publish only one mobile specific site, designed for the lowest supported
browser, routing all mobile browsers to it.
* Mobile Stylesheets
Code XHTML pages with the mobile context in mind and use the media
type attribute to render a mobile stylesheet to mobile devices.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
* Simple Device Detection
Publish only one mobile specific site, designed for the lowest supported
browser, routing all mobile browsers to it.
* Mobile Stylesheets
Code XHTML pages with the mobile context in mind and use the media
type attribute to render a mobile stylesheet to mobile devices.
* No device detection
Rely on an alternate domain or subdirectory forcing the user to manually
enter or navigate to the mobile specific site.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
Adaptation
The process of dynamically optimizing content to the
restrictions of the requesting device.
The adaptation model relies on the mobile device’s user
agent profile to tell the server to deliver markup or images
based on the browser, screen size and device capabilities.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Testing
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Testing
* Desktop Testing
Testing from a normal desktop browser is a great way to start.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Testing
* Desktop Testing
Testing from a normal desktop browser is a great way to start.
* Browser Tools
Browsers like Opera and Firefox have tools specific to mobile testing.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Testing
* Desktop Testing
Testing from a normal desktop browser is a great way to start.
* Browser Tools
Browsers like Opera and Firefox have tools specific to mobile testing.
* Emulators
Allows for desktop verification without loading on to a device.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Testing
* Desktop Testing
Testing from a normal desktop browser is a great way to start.
* Browser Tools
Browsers like Opera and Firefox have tools specific to mobile testing.
* Emulators
Allows for desktop verification without loading on to a device.
* Device Testing
Test as many as you can, but focus on five good mainstream devices.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Testing
* Desktop Testing
Testing from a normal desktop browser is a great way to start.
* Browser Tools
Browsers like Opera and Firefox have tools specific to mobile testing.
* Emulators
Allows for desktop verification without loading on to a device.
* Device Testing
Test as many as you can, but focus on five good mainstream devices.
* Usability Testing
Test early and often with as many users as you can.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Resources
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
.mobi Developers Guide
Mobile Web
Developers Guide
Part I: Creating Simple Mobile Sites
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
BRIAN FLING
with Ronan Cremin, Jo Rabin and D. Keith Robinson
http://dev.mobi
http://mr.dev.mobi
.mobi Mobile Ready Report
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile Design
http://www.mobiledesign.org
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Thank you.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Brian Fling
Co-founder & Director of Strategy, Blue Flavor
brian@blueflavor.com
tel. +1 206 545-0210
mob. +1 206 351-6060
http://www.blueflavor.com/sxsw2007/
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.