Questionnaire: Holispace - HRG/ MU/IDF/1011/0321

ON LINE RECORD NO.
(1601-1608)
Holispace - HRG/ MU/IDF/1011/0321
QUESTIONNAIRE
For office use only: Q’re SL. NUMBER [WITHIN CENTRE] 0 1 [1-8]
STARTING POINT NUMBER 0 0 5 [11-13]
CONTACT NUMBER [WITHIN STARTING POINT] 0 1 [14-15]
HOUSEHOLD NUMBER [WITHIN STARTING POINT] 0 1 [16-17]
Center BBSR Center code 14

[18-19]
RANDOM 1 BOOSTER 2 [20]
Name of the Respondent: MAMATA BARIK

Flat. No. Bldg/Block No.
Address of
the Street Name :
selected Area Name :KALPANA FLAT AREA
Household
Landmark :NEAR AKHANDLE SWAR TEMPLE PIN CODE :
Landline Phone No. with STD Code 0 [21-31]
Mobile No. with STD Code 0 9 3 3 8 2 2 4 6 6 2 [32-42]
Email ID
Name of Interviewer BISHNUPRIYA PADHI Int. No. 2 1 0 0 2 5 1 [43-49]
Name of Supervisor LALA JITENDRA RAY Sup No. 2 1 0 0 2 3 8 [50-56]
Date of interview 2 3 0 3 1 1 Start time 0 9 4 5 End time 1 2 0 0 [57-70]

D D M M Y Y H H M M H H M M
Rate
Quality
By QC Yes No Name ID No. Sign Date (out of
10)
Srutinized 1 2 LALA 2 1 0 0 2 3 8 2 3 0 3 1 1 [71-80]
Supervisor Accompany 1 2 [81-90]
Backcheck 1 2 [91-100]
PRASANN [101-
Srutinized 1 2 5 0 2 6 2 3 0 3 1 1 110]
A
Executive PRASANN [111-
Accompany 1 2 5 0 2 6 2 3 0 3 1 1 120]
A
[121-
Backcheck 1 2 130]
BH ZH NH CL
[131-
Srutinized 1 2 1 2 3 4 140]
BH / ZH / [141-
NH/CL
Accompany 1 2 1 2 3 4 150]
[151-
Backcheck 1 2 1 2 3 4 160]
Open ended questions translated 1 2 3 NA [161]
FOR TABULATION
Yes No Name Sign Date
Scrutinized [Tab. Supervisor] 1 2 [162]
[163-
Name of Tab Scrutinizer Scrutinizer No.
165]
[166-
Initials of the Coders - [Open ended] Rate Qnr Quality (Out of 10) 167]
CWE Detail
Name of CWE HRUSHIKESH BARIK

[168-
Age 3 5 Sex M F Education B.A PASS
172]
Designation PRESS OWNER Industry
Name of [173-
SEC A 2
organization 174]
[175-
Mobile No. 0 9 3 3 8 2 2 4 6 6 2
185]
E mail ID
QUOTA DETAILS
Column coded done by Neeta Bele on 10Mar2011 1

CWE 1 SEC A1+ 3 Income >5 Lakhs 7
Income 5-10 L
Housewife 2 SEC A 4 8
akhs
Income 10 +
SEC B 5 9
Lakhs
SEC C 6

Zone Code
(186) (187-188)
Metro (40 Cod Cod Co Rural
Zone Code 10-40 L 5-10 L 1-5 L Code
L+) e e de Districts
Kolkata 01 Patna 07 Guwahati 13 Rourkella 20 Vaishali 27
East Bhubaneshwa
Z1 14 Bokaro 21 Burdwan 28
r
Z2 Delhi 02 Lucknow 08 Jodhpur 15 Panipat 22 Alwar 29
North
Ludhiana 09 Bareilly 16 Bulandshahr 30
Ahmeda
Z3 Mumbai 03 10 Raipur 17 Amravati 23 Ujjain 31
West bad
Pune 11 Ratlam 24
Coimbat
Z4 Chennai 04 12 Mysore 18 Kottayam 25
ore
South Bangalore 05 Vijaywada 19 Nellore 26 Madurai 32
Hyderaba
06
d
Introduction
SPEAK TO CWE OR HOUSEWIFE OF THE FAMILY, OVER 18 YEARS OF AGE.
¨Àÿç¯ÿæÀÿÀÿ {Lÿò~Óç ¨÷æ© ¯ÿßÔÿ/SõÜÿ¯ÿ™ë ¯ÿæ 18 ¯ÿÌö ¯ÿßÓ E–ÿö {àÿæLÿZÿ ÓÜÿç†ÿ
Lÿ$æ LëÿÜÿ;ëÿ>
Good.....! I am from Hansa Research Group Pvt Ltd a leading market research agency in India. We meet
different types of people and obtain their views and opinions on various types of products services and issues.
We are currently doing a survey on India Consumer
œÿþÔÿæÀÿ.....! þëô µÿæÀÿ†ÿÀÿ {SæsçF AS÷~ê þæ{Lÿösú ÀÿçÓaÿö F{fœúÿÓê, ÜÿœúÿÓæ
ÀÿçÓaÿö Sø¨ ¨÷æB{µÿsú àÿçþç{sxÿ LÿÀÿüÿÀëÿ AæÓç Adç> Aæ{þ ¯ÿçµÿçŸ {àÿæLÿZÿ ÓÜÿç†ÿ
{µÿsú LÿÀÿçAæ{Ó F¯ÿó ¯ÿçµÿçŸ ™Àÿ~Àÿ ¨÷xÿLÿu, {Ó¯ÿæ F¯ÿó ¯ÿçÌß D¨{Àÿ {ÓþæœÿZÿÀÿ
þ†ÿæþ†ÿ F¯ÿó ’õÿÎç{Lÿæ~ S÷Üÿ~ Lÿ{Àÿ> ¯ÿˆÿöþæœÿ Aæ{þ BƒçAæ LÿœúÿfëþÀÿ D¨{Àÿ {SæsçF
Óþêäæ Óó`ÿæÁÿœÿ Lÿ{Àÿ>
In this context can you please spare me some of your valuable time to answer a few questions? Thank you.
F$# ¨æBô Aæ¨~ Aæ¨~ZÿÀÿ þíàÿ¿¯ÿæœÿ ÓþßÀëÿ Lÿçdç þçœÿçs Aæ¨Àÿ Lÿçdç ¨÷É§Àÿ DˆÿÀÿ
{’ÿ¯ÿæ ¨æBô ¨÷’ÿæœÿ LÿÀÿç¨æÀÿç{¯ÿ Lÿç? ™œÿ¿¯ÿæ’ÿ>
This survey is about understanding how people shop, buy products and services, spend or save money and how
this has changed or could change.
FÜÿç Ó{µÿö, {àÿæLÿþæ{œÿ Lÿç¨Àÿç QÀÿçSæÀÿç Lÿ{ÀÿÓ Lÿç¨Àÿç {Ó¯ÿæ F¯ÿó ¨÷xÿLÿuSëÝçLÿ
Lÿç{~, A$ö ¯ÿ¿ß Lÿ{Àÿ Óoß Lÿ{Àÿ F¯ÿó F{¯ÿ FÜÿæ{Àÿ Lÿçdç ¨Àÿç¯ÿˆÿöœÿ AæÓçdç ¯ÿæ
AæÓç¨æ{Àÿ>
Please answer all questions as completely and honestly as possible. All of your answers will be aggregated with
others, your input is anonymous and confidential. Please review your responses carefully before proceeding.
’ÿßæLÿÀÿç ÓþÖ ¨÷É¨æBô Ó†ÿ†ÿæ{Àÿ F¯ÿó Ó¸í‚ÿö µÿæ¯ÿ{Àÿ DˆÿÀÿ ’ÿçA;ÿë> Aæ¨~Zÿ ÓþÖ
DˆÿÀÿSëÝçLÿ Aœÿ¿þæœÿZÿÀÿ DˆÿÀÿSëÝçLÿ ÓÜÿç†ÿ þçÉæB ¨æ{ÀÿÓ Aæ¨~ZÿÀÿ DˆÿÀÿSëÝçLÿ
{¯ÿœÿæþ F¯ÿó {Sæ¨œÿêß ÀÿÜÿç{¯ÿ> Aæ¨~ZÿÀÿ DˆÿÀÿSëÝçLÿë AæÜÿëÀÿç LÿÜÿç¯ÿæ AæS{Àÿ
µÿàÿµÿæ{¯ÿ {’ÿQ# œÿçA;ÿë>
Thank you for your time, your views and personal experience are important for this research.
Aæ¨~ {’ÿB$#¯ÿæ Óþß ¨æBô ™œÿ¿¯ÿæ’ÿÓ Aæ¨~ZÿÀÿ ’ÿõÉuç{Lÿæ~ F¯ÿó Aµÿçj†ÿæ FÜÿç
Óþêäæ¨æBô ¯ÿÜÿë†ÿ SëÀÿë†ÿ´¨í‚ÿö>
To start with, please tell us about yourself and your household. Again, all answers will remain anonymous and
confidential.
Óæäæ†úÿLÿæÀÿ AæÀÿ» LÿÀÿç¯ÿæ ¨í¯ÿöÀëÿ Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ F¯ÿó Aæ¨~ Óº¤ÿ{Àÿ Aæ{þ
LÿëÜÿ;ÿë> AæÜÿëÀÿç {SæsçF œÿçÊÿç†ÿ LÿÀÿ;ÿë Aæ¨~ZÿÀÿ DˆÿÀÿSëÝçLÿ {¯ÿœÿæþê F¯ÿó
{Sæ¨œÿêß ÀÿÜÿç{¯ÿ>
URBAN SEC GRID
ASK BELOW QUESTIONS FOR URBAN CENTERS ONLY
QS3
I would now like to ask you about the chief wage Earner of your household. By chief wage earner I mean, the person who
contributes the most to the household income. Who is the chief wage earner of the household?
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæ Óº¤ÿ{Àÿ Lÿçdç ¨`ÿæÀÿç¯ÿæLëÿ Aæ{þ `ÿæ{Üÿô> ¨÷™æœÿ
AæßLÿˆÿöæ þæ{œÿ þëô ¯ëÿlæB¯ÿæLëÿ `ÿæ{Üÿô {¾, {¾¯ÿ¿Nÿç ¨Àÿç¯ÿæÀÿÀÿ {þæs Aæß þ™¿{Àÿ
Ó¯ÿöæ™#Lÿ AóÉ ¯ÿÜÿœÿ LÿÀëÿ$#¯ÿæ ¯ÿ¿Nÿç> ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæ LÿçF? †ÿæZÿ ¯ÿß
{Lÿ{†ÿ, Ó¸í‚ÿö ¯ÿÌö{Àÿ {þæ{†ÿ LëÿÜÿ;ëÿ?
RECORD NAME BELOW.
Name : _HRUSHIKESH BARIK________________________________
Can you please tell me what is the education level of the chief wage earner of the household ?
’ÿßæLÿÀÿç {þæ{†ÿ LÿÜÿç¨æÀÿç{¯ÿ {¾ Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ ÉçäæS†ÿ
{¾æS¿†ÿæ {Lÿ{†ÿ?
RECORD GENDER OF THE CHIEF WAGE EARNER [SA]
RECORD EDUCATION LEVEL AND CODE APPROPRIATELY IN THE SEC GRID
Education : _B.A PASS___________________________________
Now can you please tell me the occupation of the chief wage earner of the household?
F{¯ÿ ’ÿßæLÿÀÿç {{þæ LÿÜÿç¨æÀÿç{¯ÿ {¾ A¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ {¨Éæ Lÿ'~?
RECORD BELOW. IF RETIRED NOTE THE LAST OCCUPATION. CODE APPROPRIATELY IN THE SEC GRID.
Occupation : _PRESS OWNER____________________________
If working for a company, RECORD Designation : ____________________________

EDU
CATION 1 2 3 4 5 6 7 8
(189)
Literate Some Graduate
Graduate
but no School School College /Post
SSC / / Post
Illiterate formal upto 4 5 to 9 but not Grad
OCCUPATION HSC Graduate
school- years years gradu- Profess-
- Genera
ing ate ional
1 2 3 4 5 6 7 8
Unskilled Worker 01 E2 E2 E2 E1 D D D D
Skilled Worker 02 E2 E1 E1 D C C B2 B2
Petty Trader 03 E2 D D D C C B2 B2
Shop Owner 04 D D D C B2 B1 A2 A2
Businessmen /None 05 D C C B2 B1 A2 A2 A1
Industrialist – No of
11 C B2 B2 B2 B1 A2 A1 A1
Employees 1-9
Of Employees 10+ 12 B1 B1 B1 A2 A2 A1 A1 A1
Self Employed
06 D D D D B2 B1 A2 A1
Professional
Clerical / Salesman 07 D D D D C B2 B1 B1
Supervisory Level 08 D D D C C B2 B1 A2
Officers/ Executives –
09 C C C C B2 B1 A2 A2
Junior
Officers/ Executives –
10 B1 B1 B1 B1 B1 A2 A1 A1
Middle / Senior
(190-
191)
SEC A2 (192-193)
Q
S RECORD SEC Code
3
1 A1 1
2 A2 2
3 B1 3 (194)
4 B2 4
5 C 5
6 D 6
E1 7 Terminate
7
E2 8
QS7 I will read out the names of some durable items, please tell me which of these
are owned by You, Please tell me the items which are in working condition.
F{¯ÿ þëô Lÿçdç xëÿ{Àÿ¯ëÿàúÿ AæB{sþÀÿ œÿæþ ¨Þç Éë~æB¯ÿç, ’ÿßæLÿÀÿç
{þæ{†ÿ LëÿÜÿ;ëÿ {¾ FÜÿæ þ™¿{Àÿ Aæ¨~Zÿ ¨æQ{Àÿ {LÿDô {LÿDô ÀÿÜÿçdç,
fßæLÿÀÿç `ÿæàëÿ A¯ÿ×æ{Àÿ {LÿDô {LÿDô AæB{sþú ÀÿÜÿçdç †ÿæÜÿæ {þæ{†ÿ
LëÿÜÿ;ëÿ>
HOUSEHOLD DURABLES CODE SCORE
Video recorder µÿçxÿçH {ÀÿLÿxÿöÀÿ 1 5 (195-196)

HOUSEHOLD DURABLES CODE SCORE
CD / DVD player Óçxÿç/xÿçµÿçxÿç {¨âßÀúÿ 2 5 (1515-1516)
Refrigerator {Àÿüÿ÷çf{ÀÿsÀúÿ 3 5 (197-198)
Deep freezer xÿê¨ú üÿ÷êfÀÿ 4 5 (199-200)
Vacuum cleaner µÿæLëÿ¿þú LÿâêœÿÀúÿ 5 5 (201-202)
Floor polisher {¨âæÀÿ {¨æàÿçÉÀúÿ 6 5 (203-204)
Hi-Fi or Music Centre ÜÿæB-üÿç ¯ÿæ þë¿fçLúÿ {Ó+Àÿ 7 5 (205-206)
Electric kettle B{àÿLúÿs÷çLúÿ {Lÿsúàÿ 8 4 (207-208)
Pressure cooker {¨÷ÉÀúÿ LëÿLÿÀúÿ 9 2 (209-210)
Microwave oven þæB{Lÿ÷æ{µÿ{µÿ H{µÿœúÿ 10 6 (211-212)
Washing machine H´æÉçó {þ~çœúÿ 11 5 (213-214)
Telephone {sàÿç{üÿæœúÿ 12 5 (215-216)
Dishwashing machine xÿçÉúH´æÉçó {þÉçœúÿ 13 5 (217-218)
Kitchen sink Lÿç{`ÿœúÿ ÓçZúÿ 14 5 (219-220)
Radio clock {ÀÿxÿçH LÿâLúÿ 15 5 (221-222)
µÿçxÿçH
Video camera/Camcorder
16 6
Lÿ¿æ{þÀÿæ/Lÿ¿æþ{LÿæxÿöÀÿ (223-224)
PC/Home computer ¨çÓç/{Üÿæþú Lÿ¸çDsÀÿ 17 6 (225-226)
Still camera Îçàúÿ Lÿ¿æ{þÀÿæ 18 5 (227-228)
FAX machine üÿ¿æOÿ {þÉçœúÿ 19 6 (229-230)
Home cine centre with surround sound {Üÿæþú Óçœÿç {Ó+Àÿ H 20 6

´ç$ú ÓÀÿæDƒ ÓæDƒ (231-232)
Mobile phone {þæ¯ÿæBàÿ {üÿæœúÿ 21 6 (233-234)
Black & White TV ¯ÿâæLúÿ Aæƒ Üÿ´æBsú sçµÿç 22 4 (1517-1518)
Colour TV Normal LÿàÿÀúÿ sçµÿç 23 6 (235-236)
Colour TV flat 24 6 (1519-1520)
Cable & Satellite Services {Lÿ¯ëÿàúÿ Aæƒ Óæ{sàÿæBsú 25 6

Óµÿ}Óú (237-238)
DTH Connection xÿçsçFB`úÿ Lÿ{œÿLúÿÉœÿ 27 6 (239-240)
LCD / Plasma TV FàúÿÓçxÿç/¨âæÓúþæ 28 6 (241-242)
Worldspace Radio Connection H´àÿöxÿ{ØÓú {ÀÿxÿçH 28 6

Lÿ{œÿLúÿÉœÿ (243-244)
(1521-
Air conditioner FßÀÿ LÿƒçÉœÿ 29 6
1522)
Total Score
Q S8. Excluding radios in Hi-Fi’s and Radio Clocks, how many radios do you have in
your home? (SA)
ÜÿæB-üÿç ÓÜÿç†ÿ {ÀÿxÿçH F¯ÿó {ÀÿxÿçH LÿâLúÿ dÝæ Aæ¨~ZÿÀÿ
¨Àÿç¯ÿæÀÿ{Àÿ {Lÿ{†ÿSëÝçLÿ {ÀÿÝçH ÀÿÜÿçdç?
Number of radios in house CODE SCORE
¨Àÿç¯ÿæÀÿ{Àÿ $#¯ÿæ {ÀÿÝçHÀÿ (245)
ÓóQ¿æ
0 0 0
1 1 2
2 2 3
3 3 5
4 4 6
5 5 8
6 6 10
Total
Q.S9 Please tell me how many rooms you have in your house for your exclusive use by
the family members only. Please include kitchen, toilets and bathrooms and
exclude attics / basements unless used for living by family members.
’ÿßæLÿÀÿç {þæ{†ÿ LëÿÜÿ;ëÿ {¾ , Aæ¨~ZÿÀÿ WÀÿ{Àÿ ¯ÿç{ÉÌ µÿæ¯ÿ{Àÿ
Aæ¨~Zÿ F¯ÿó Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ Ó’ÿÓ¿þæœÿZÿ ¯ÿ¿¯ÿÜÿæÀÿ ¨æBô
{Lÿ{†ÿSëÝçLÿ Àëÿþ ÀÿÜÿçdç> ’ÿßæÀÿç {Àÿæ{ÌBWÀÿ, {Éò`ÿæÁÿß,
Ó§æœÿæSæÀÿ {œÿBLÿç LëÿÜÿ;ëÿ F¯ÿó ÀÿÜÿç¯ÿæ ¨æBô ¯ÿ¿¯ÿÜÿæÀÿ œÿ
LÿÀÿç{àÿ AæsçLúÿ/{¯ÿÓú{þ+ B†ÿ¿æ’ÿçLëÿ dæÝç LëÿÜÿ;ëÿ
Total no. of RoomsÀÿëþúÀÿ {þæsú CODE SCORE
(246-247)
ÓóQ¿æ
1 01 1
2 02 1
3 03 2
4 04 3
5 05 4
6 06 4
7 07 5
8 08 6
9 09 7
10 10 7
11 11 8
12 12 9
13 13 10
14 14 10
15 15 11
QS10. Please tell me what all transport is owned by you / household? (By have for use
I mean not necessary owned by you but may be given to you from company
/organization / business where you or household member work?
Aæ¨~Zÿ ¨æQ{Àÿ $#¯ÿæ ÓþÖ ¨Àÿç¯ÿÜÿœÿ ¯ÿæÜÿœÿ Óº¤ÿ{Àÿ {þæ{†ÿ

LëÿÜÿ;ëÿ?
Transport owned CODE SCORE
No transport ¯ÿæÜÿœÿ œëÿ{Üÿô 1 0 (248

Bicycle / Mopeds ¯ÿæBÓæB{Lÿàúÿ 4 0 (249)
Motorcycle / Scooter {þæ{sæÀÿ ÓæB{Lÿàÿ 5 1 (250)
One car / van / lorry {SæsçF
6 5 (251)
LÿæÀúÿ/µÿ¿æœÿ/àÿÀÿê
More than one car / van / lorry 7 8 (252)
SæsçF LÿæÀúÿ/µÿ¿æœÿ/àÿÀÿêÀëÿ A™#Lÿ
QS11. Please transfer the CWE education from QS3 and Qs4a
QS3 F¯ÿó Qs4a vÿÿæÀëÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ Éçäæ ¯ÿ’ÿÁÿæ;ëÿ
Highest education level of CWE CODE SCORE
¨Àÿç¯ÿæÀÿÀÿ ¨÷™æœÿ AæßLÿˆÿöæZÿÀÿ ÉçäæS†ÿ {¾æS¿†ÿæ
Illiterate œÿçÀÿäÀÿ 1 1 (253)
Literate, but no formal schooling ÓæäÀÿ Lÿç;ÿë ¾$æÀÿê†ÿç

2 3
¯ÿæ Ôëÿàÿ Éçäæ œëÿ{Üÿô
School up to 4 years 4 ¯ÿÌö ¨¾ö¿;ÿ Ôÿëàÿ{Àÿ 3 3
School 5-9 years 5-9 ¯ÿÌö ¨¾ö¿;ÿ Ôÿëàÿ{Àÿ 4 3
SSC/HSC FÓúFÓúÓç/FB`ÿúFÓúÓç 5 3
Some college but not graduate Lÿçdç Lÿ{àÿf Éçäæ Lÿç;ÿë
Ó§æ†ÿLÿ œÿë{Üÿô 6 5
Graduate / (general) Ó§æ†ÿLÿ/Ó§æ†ÿ{LÿæˆÿÀÿ (Óæ™æÀÿ~) 7 6

Post Graduate (general) Ó§æ†ÿ{LÿæˆÿÀÿ (Óæ™æÀÿ~) 8 6
Graduate / Post Graduate (professional)

9 6
Ó§æ†ÿLÿ/Ó§æ†ÿ{LÿæˆÿÀÿ ({¨ÉæS†ÿ)
QS12. Where do you usually buy most of the items that you regularly use for eating,
drinking or cleaning? (SA)
Qæ’ÿ¿, ¨æœÿêß ¯ÿæ ¨ÀÿçÍæÀÿ LÿÀÿç¯ÿæ AæB{sþúSëÝçLÿ Aæ¨~ œÿçßþç†ÿ µÿæ¯ÿ{Àÿ
{LÿDô ×æœÿvÿæÀëÿ Lÿç{~?
Shopping CODE SCORE (254)
Urban open market/hawkers mÓÜÿÀÿÀÿ H{¨œÿ 1 1

þæ{Lÿös/ÜÿæLÿÓö
Rural open market/hawkers S÷æþê~ H{¨œÿ 2 -1
þæ{Lÿös/ÜÿæLÿÓö
Kiosks / Tuckshops / Spaza 3 -1
LÿçAÔÿÓú/sLúÿÉ¨úÓ/Øæfæ
Grocer / Counter service store LÿçÀÿæ~ç/LÿæD+Àÿ 4 -1
Óµÿ}Ó {ÎæÀúÿ
Self-service supermarket {Óàúÿüúÿ Óµÿ}Óú Óë¨Àúÿ 5 4
þæ{Lÿösú
Hyper-market nvBcvigv‡K©U ÜÿæB¨Àÿ þæ{Lÿösú 6 4
Total {þæsú
PLEASE RECORD SCORE FROM Q S7 TO Q S12 IN THE BELOW GRID AND

COUNT THE TOTAL SCORE
’ÿßæLÿÀÿç œÿçþ§ S÷êxÿú{Àÿ Q S7 Àÿë Q S12 ¨¾ö¿;ÿ {ÔÿæÀÿú {ÀÿLÿxÿö
LÿÀÿ;ÿë F¯ÿó {þæs {ÔÿæÀÿLÿë S~œÿæ LÿÀÿ;ÿëÿ
Score earned
SCORE
S÷Üÿ~ LÿÀÿë$#¯ÿæ
{ÔÿæÀÿú
{ÔÿæÀÿú
QS7 23
QS8 2
QS9 2
QS10 1
QS11 6
Score earned
SCORE
S÷Üÿ~ LÿÀÿë$#¯ÿæ
{ÔÿæÀÿú
{ÔÿæÀÿú
QS12 1
Total 35 (255-256)
IF THE SCORE IS 65+ AND THE SEC IS A1 THEN RECRUIT AS SEC A1+
CHECK THE MINIMUM QUOTA WHICH NEEDS TO BE MAINTAINED
¾’ÿç {ÔÿæÀÿú 65+ F¯ÿó ¯ÿçµÿæS A1 {Üÿ{àÿ SEC A1+ ¨Àÿç {ÀÿLÿøsú LÿÀÿ;ÿë,
Ó¯ÿöœÿçþ§ {Lÿæsæ {`ÿLÿú LÿÀÿ;ÿë F¯ÿó FÜÿæLÿë AœÿëÓÀÿ~ LÿÀÿç¯ÿæÀÿ
Aæ¯ÿÉ¿Lÿ†ÿæ ÀÿÜÿçdç
CODE as SEC A1+ - 1
SEC A1+ ¨Àÿç {Lÿæxÿ LÿÀÿ;ÿë - 1

QS13) How many bank accounts do you have? [SA]
Aæ¨~Zÿ œÿæþ{Àÿ {Lÿ{†ÿSëÝçLÿ ¯ÿ¿æZÿ AæLÿæD+ ÀÿÜÿçdç
1 None {LÿòÉçÜÿ] œÿë{Üÿô 1 (1523)
2 One {SæsçF 2
3 Two ’ÿëB 3
4 More than two ’ÿëBÀÿë A™#Lÿ 4
QS14) ) Please mention the type of Banks Account you have in the bank mentioned above.
Saving Account {ÓµÿçóÓ AæLÿæD+ 1 (1524)

Fixed Account üÿç{Oÿxÿ AæLÿæD+ 2
Salaried Account ÓæàÿæÀÿêxÿ 3
AæLÿæD+
Other (please specify) 4
Aœÿ¿æœÿ¿ (’ÿßæLÿÀÿç D{àÿâQ
LÿÀÿ;ÿë)
Qs15) )
How frequently do you buy these products? [SA] USE CODES AS BELOW
{Lÿ{†ÿ
Once in 6 months
Once a year or less
Once a month
Once in 3 months
More often
Once a week 09 ’ÿçœÿ
6¯ÿÌö{Àÿ
þæÓ{Àÿ {SæsçF
{SæsçF 03 þæÓ{Àÿ
3 {SæsçF
þæÓ{Àÿ 07 ¯ÿæÀÿºæÀÿ
Ó©æÜÿ{Àÿ 11
01 05
$Àÿ
$Àÿ ¯ÿæ Lÿþ $Àÿ
{SæsçF $Àÿ {SæsçF $Àÿ
Once in 3-6 months Once in 2–3 weeks DK / CS
Once in 6 months–1 yr Once in 1–3 months Twice a week 10
3-6
6 þæÓ{Àÿ {SæsçF
þæÓ-1¯ÿÌö{Àÿ 2-3
1-3 Ó©æÜÿ{Àÿ
fæ~ç þæÓ{Àÿ
02 06 Ó©æÜÿ{Àÿ
$Àÿ
{SæsçF $Àÿ 04 {SæsçF $Àÿ
08 œÿæÜÿ]/LÿÜ
{SæsçF $Àÿ
’ÿëB $Àÿ 99
ÿç¨æÀÿç¯ÿç
œÿæÜÿ]
A;ÿÀÿæ{ÁÿÀÿ Aæ¨~ FÜÿç ÓþÖ ¨÷xÿLÿu Lÿç~;ÿç¾
Dish / utensil cleaning......................................................................................................

7 (1525-
1 1526)
xÿçÉ Lÿâçœÿçó
7
Toilet cleaner)..................................................................................................................
2
sß{àÿsú LÿâêœÿÀÿú)
Ketchup / Sauces 7
4
{Lÿ`ÿA¨ú/ÓæÓú
Section A - GENERAL PROFILE
Q1: Observe and record gender below

àÿçèÿ àÿä¿ LÿÀÿ;ÿë F¯ÿó œÿçþ§{Àÿ {ÀÿLÿxÿö LÿÀÿ;ÿë
Male þÜÿçÁÿæ 1
Female ¨ëÀÿëÌ 2 (257)
Q2: What is your age?

Aæ¨~ZÿÀÿ ¯ÿßÓ {Lÿ{†ÿ
3 1 (258-259)
Continue only if Respondent Age is between 25-50 years
Q4: What is your gross annual household income (i.e. before tax)?
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ {þæs ¯ÿæÌ}Lÿ Aæß {Lÿ{†ÿ (LÿÀÿ {’ÿ¯ÿæ
¨í¯ÿöÀÿë)?
Less than 50,000 50,000 UvKvi Kg 1 Terminate

50,001 to 100,000 2
100,001 to 200,000 3
200,001 to 500,000 4
500,001 to 7,50,000 5
7, 50,001 to 12,50,000 6
12,50,001 to 17,50,000 7
17,50,001 to 25,00,000 8
25,00,001 to 37,50,000 9
37,50,001 to 50,00,000 10
50,00,001 to 62,50,000 11
62,50,001 to 75,00,000 12
75,00,000 to 100,00,000 13
100,00,001 to 125,00,000 14
125,00,001+ 125,00,001 UvKvi †ekx 15 (260-261)
Please ensure to Maintain minimum 5% Quota for < 5 lakhs
SHOW CARD
Q301B: Which of the following statements corresponds best to your participation to shopping or purchase
decision making for your family or household, including buying everyday products or services ?
SA
œÿç{þ§æNÿ ¯ÿNÿ¿¯ÿ¿SëÝçLÿ þ™¿{Àÿ ¨Àÿç¯ÿæÀÿ ¨æBô {Éæ¨çèÿú{Àÿ ¯ÿæ QÀÿç’ÿæÀÿê LÿÀÿç¯ÿæ D¨{Àÿ
œÿçÑˆÿç {œÿ¯ÿæ ¨æBô Aæ¨~ZÿÀÿ AóÉS÷Üÿ~Lÿë Ó¯ÿëvÿæÀÿë A™#Lÿ ’ÿÉöæF, {’ÿðœÿ¢ÿçœÿ
QÀÿê’ÿæÀÿêLÿë {œÿB
I participate in purchasing decision making very frequently.

1. þëô A™#LÿæóÉ Óþß{Àÿ QÀÿê’ÿæÀÿê D¨{Àÿ œÿçÑˆÿç 1
{œÿ¯ÿæ{Àÿ AóÉS÷Üÿ~ Lÿ{Àÿ
I participate in purchasing decision making sometimes.
2. þëô Lÿçdç Óþß{Àÿ QÀÿê’ÿæÀÿê D¨{Àÿ œÿçÑˆÿç {œÿ¯ÿæ{Àÿ 2
AóÉS÷Üÿ~ Lÿ{Àÿ
I rarely participate in purchasing decision making. 
3. þëô ¯ÿÜÿë†ÿ ¯ÿçÀÿÁÿ QÀÿê’ÿæÀÿê D¨{Àÿ œÿçÑˆÿç 3 Terminate
{œÿ¯ÿæ{Àÿ AóÉS÷Üÿ~ Lÿ{À
I do not participate in purchasing decision making 
4. þëô QÀÿê’ÿæÀÿê D¨{Àÿ œÿçÑˆÿç {œÿ¯ÿæ{Àÿ AóÉS÷Üÿ~ 4 Terminate
Lÿ{Àÿ œÿæÜ
(262)
Thank you, let’s start with a few questions on how you feel generally, view your financial situation and how you
plan to spend in the near future.
™œÿ¿¯ÿæ’ÿ, F¯ÿó Aæ{þ Aæ¨~ Óæ™æÀÿ~µÿæ{¯ÿ Lÿç¨Àÿç Aœÿëµÿí†ÿç LÿÀÿ;ÿç,
Aæ¨~ZÿÀÿ Aæ$#öLÿ A¯ÿ×æ F¯ÿó Aæ¨~ µÿ¯ÿçÌ¿{†ÿ Lÿç¨Àÿç Qaÿö LÿÀÿç¯ÿæLÿë
{¾æfœÿæ Lÿ{Àÿ>
Section B - GENERAL SENTIMENT & SPENDING PLANS
Q400: We are now going to show you attitudes some people have towards saving and spending. Please
indicate how much you agree or disagree that each statement describes you and your own attitudes
towards saving and spending. SA
Óoß F¯ÿó ¯ÿ¿ß LÿÀÿç¯ÿæ D¨{Àÿ Lÿçdç {àÿæLÿþæœÿZÿÀÿ
’ÿõÎç{Lÿæ~D¨{Àÿ F¯ÿó Aæ{þ Aæ¨~Zÿë {’ÿQæB¯ÿç> ’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ
LÿÀÿ;ÿë {¾ FÜÿç ¨÷{†ÿ¿Lÿsç ¯ÿNÿ¯ÿ¿D¨{Àÿ Aæ¨~ {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ
FLÿþ†ÿ ¯ÿæ µÿçŸþLÿ †ÿæÜÿæ ’ÿÌöæ;ÿë F¯ÿó Aæ¨~ZÿÀÿ œÿçfÀÿ Óoß F¯ÿó
¯ÿ¿ß D¨{Àÿ þ†ÿæþú†ÿ f~æ;ÿë>
SHOW CARD
1 2 3 4 5
Strongly
Neither Disagree nor agree
Strongly disagree Disagree Agree Agree
µÿçŸþ†ÿ œÿë{Üÿô A†ÿ¿;ÿ
A†ÿ¿;ÿ µÿBã§þ†ÿ µÿçŸþ`ÿ FLÿþ†ÿ
¯ÿæ FLÿþ†ÿ œÿë{Üÿô FLÿþ†ÿ
Please indicate how much you agree or disagree that each statement describes you and your own attitudes
towards saving and spending.
’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾ FÜÿç ¨÷{†ÿ¿Lÿsç ¯ÿNÿ¯ÿ¿D¨{Àÿ Aæ¨~
{Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ FLÿþ†ÿ ¯ÿæ µÿçŸþLÿ F¯ÿó Aæ¨~ZÿÀÿ œÿçfÀÿ Óoß
F¯ÿó ¯ÿ¿ß D¨{Àÿ þ†ÿæþú†ÿ f~æ;ÿë
Strongly Neither Agree Strongly
Disagree
disagree Disagree agree
ÿ nor agree
Some products are just too important to me to scrimp on
Lÿçdç ¨÷xÿLÿu {þæÀÿ {ä†ÿ÷{Àÿ
01 1 2 3 4 5 263
A†ÿ¿™#Lÿ Lÿþ Qaÿö LÿÀÿç¯ÿæ SëÀÿë†ÿ
´¨í‚ÿö
Even when the economy is bad, I’ll spend on affordable
luxuries Aæ$#öLÿ
¯ÿ¿¯ÿ×æ þ¢ÿ {Üÿ{àÿ ¯ÿç
02 1 2 3 4 5 264
þëô S÷Üÿ~{¾æS¿ àÿOÿÀÿê ¨æBô þëô ¯ÿ¿ß
LÿÀÿç¯ÿæLÿë ¨÷Öë†ÿ
I concentrate my spending on the few categories that
matter most
03 {þæÀÿ {ä†ÿ÷{Àÿ SëÀÿë†ÿ´¨í‚ÿö 1 2 3 4 5 265
¯ÿçµÿæS{Àÿ Qaÿö LÿÀÿç¯ÿæ{Àÿ þëô {Lÿ
¢ÿ÷ç†ÿ Lÿ{Àÿ
In the areas where I spend more for quality, I know all the
fine details (technical attributes, Performance features,
etc.) Së~¯ÿˆÿæ
¨æBô þëô A™#Lÿ Qˆÿö
04 LÿÀÿç¯ÿæLÿë `ÿæÜÿëô$#¯ÿæ ¯ÿçÌß 1 2 3 4 5 266
Óº¤ÿ{Àÿ þëô ÓþÖ ¯ÿçÖæÀÿç†ÿ µÿæ{¯ÿ
fæ~F (¨÷¾ëNÿçS†ÿ {¯ÿðÉçÎ¿Ó
Lÿæ¾ö¿µÿ†ÿæ {¯ÿðÉçÎ¿ B†ÿ¿æ’ÿç)
I scrimp, save, and cut back in order to have enough
money for the places where I like to splurge
þëô Lÿþ Qaÿö Lÿ{Àÿ, Óoß Lÿ{Àÿ F¯ÿó
05 1 2 3 4 5 267
Üÿ÷æÓ Lÿ{Àÿ LÿæÀÿ~ {þæ ¨Ó¢ÿÀÿ
fæSæLÿë ßæB Aæ|ÿºÀÿ{Àÿ Qˆÿö
LÿÀÿç¯ÿæLÿë {¾{$Î A$ö ¨æB¯ÿæ ¨æBô
I feel financially secure Aæ$#öLÿ µÿæ¯ÿ{Àÿ þëô
08 1 2 3 4 5 268
ÓëÀÿäç†ÿ
09 I never spend money on myself until the needs of my 1 2 3 4 5 269
family are met {þæÀÿ ¨Àÿç¯ÿæÀÿÀÿ

Aæ¯ÿÉ¿Lÿ†ÿæLÿë ¨íÀÿ~ LÿÀÿç¯ÿæ
¨í¯ÿö{Àÿ þëô œÿçf ¨æBô A$ö ¯ÿ¿ß Lÿ{Àÿ
œÿæÜÿ]
It seems like every year, there are more things I want to
buy ¨÷{†ÿ¿Lÿsç
¯ÿÌö ¨Àÿç, FÜÿç ¯ÿÌö{Àÿ
10 1 2 3 4 5 270
¯ÿç {þæÀÿ ¨Ó¢ÿÀÿ A{œÿLÿ fçœÿçÌ
Lÿç~ç¯ÿæ ¨æBô ÀÿÜÿçdç
Q500: You will find below statements some people use to describe themselves. Please indicate how much
you agree or disagree that each statement describes you, your feelings, or your life in general. SA
àÿLÿþæ{œÿ œÿçf Óº¤ÿ{Àÿ ¯ÿç¯ÿÀÿ~ê {’ÿ¯ÿæ ¨æBô ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿë$#¯ÿæ
¨Nÿ¯ÿ¿SëÝçLÿë œÿçþ§{Àÿ {’ÿB Adç> FÜÿç ¯ÿNÿ¯ÿ¿SëÝçLÿë Aæ¨~Zÿ D¨{Àÿ
{Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ Aæ¨~Zÿë, Aæ¨~ZÿÀÿ Aœÿëµÿí†ÿçLÿë, Óæ™æÀÿ~µÿæ¯ÿ{Àÿ
Aæ¨~ZÿÀÿ fê¯ÿLÿë ¯ÿç¯ÿÀÿ~ê ’ÿçF †ÿæÜÿæ `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
SHOW CARD
1 2 3 4 5
Neither Disagree nor agree Agree Strongly
Strongly disagree Disagree µÿçŸþ†ÿ œÿë{Üÿô FLÿþ†ÿ agree
A†ÿ¿;ÿ µÿBã§þ†ÿ µÿçŸþ`ÿ ¯ÿæ FLÿþ†ÿ A†ÿ¿;ÿ
œÿë{Üÿô FLÿþ†ÿ
Please indicate how much you agree or disagree that each statement describes you and your
own attitudes towards saving and spending.
Óoß LÿÀÿç¯ÿæ F¯ÿó Qaÿö LÿÀÿç¯ÿæ B†ÿ¿æ’ÿç D¨{Àÿ Aæ¨~Zÿë F¯ÿó Aæ¨~Zÿ ’ÿõÎç{Lÿæ~Lÿë œÿç{þ§æNÿ
¯ÿNÿ¯ÿ¿ SëÝçLÿë {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ ’ÿÉöæF †ÿæÜÿæ D¨{Àÿ Aæ¨~ FLÿþ†ÿ ¯ÿæ µÿçŸþ†ÿ †ÿæÜÿæ
`ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
Strongly Disa Neither Agre Strongly
Attributes disagree gree Disagree e agree
nor agree
I like to pamper myself.þëô

Ó´ßó ¨æBô
1 1 2 3 4 5 271
¯ÿÜÿë†ÿ ¾œÿ# Lÿ{Àÿ
I never have enough time.{þæÀÿ Üÿæ†ÿ{Àÿ
2 1 2 3 4 5 272
¾$F,u Óþß œÿæÜÿ]
7 I have peace of mind. {þæ{†ÿ Éæ;ÿç Adç 1 2 3 4 5 273
I feel a great deal of stress in my life.

10 {þæÀÿ fê¯ÿœÿ{Àÿ ¯ÿÜÿë†ÿ `ÿæ¨ $#¯ÿæ 1 2 3 4 5 274
¨Àÿç {¯ÿæ™ÜÿëF
I am anxious about the future.
11 {þæÀÿ fê¯ÿœÿ{Àÿ ¯ÿÜÿë†ÿ `ÿæ¨ $#¯ÿæ 1 2 3 4 5 275
¨Àÿç {¯ÿæ™ÜÿëF
I worry about losing my job. {þæÀÿ
`ÿæLÿçÀÿç
12 1 2 3 4 5 276
Üÿfç ¾ç¯ÿæ{Àÿ þëô `ÿç;ÿç†ÿ
I don’t spend enough time with my family.
14 {þæÀÿ ¨Àÿç¯ÿæÀÿ ÓÜÿç†ÿ þëô ¾{$Î 1 2 3 4 5 277
Óþß ¯ÿ¿ß Lÿ{Àÿ œÿæÜÿ]
I need more recognition and respect at home.
16 WÀÿÀÿë AæÜÿëÀÿç A™#Lÿ Ó¼æœÿ 1 2 3 4 5 278
F¯ÿó Ó´êLÿõ†ÿç þëô AæÉæ Lÿ{Àÿ
I need more recognition and respect at work.
17 Lÿþö ×æœÿ{Àÿ þëô AæÜÿëÀÿç A™#Lÿ 1 2 3 4 5 279
Ó¼æœÿ F¯ÿó Ó´êLÿõ†ÿç AæÉæ Lÿ{Àÿ
I am happy with my life right now.
18 1 2 3 4 5 280
{þæÀÿ ¯ÿˆÿöþæœÿ fê¯ÿœÿ{Àÿ þëô Ó;ÿëÎ
My home is my castle. {þæÀÿ ¯ÿˆÿöþæœÿ
19 1 2 3 4 5 281
fê¯ÿœÿ{Àÿ þëô Ó;ÿëÎ
I am happiest when I’m at home.
20 œÿçf WÀÿ{Àÿ $#¯ÿæ Óþß{Àÿ þëô 1 2 3 4 5 282
¯ÿÜÿë†ÿ Aæœÿ¢ÿç†ÿ
I am worried about my personal finances when I
retire.{þæÀÿ
A¯ÿÓÀÿ ¨{Àÿ ¯ÿ¿NÿçS†ÿ
21 1 2 3 4 5 283
Aæ$#öLÿ Aæ¯ÿ×æ Óº¤ÿ{Àÿ þëô
¯ÿÜÿë†ÿ `ÿç;ÿç†ÿ
SHOW CARD
Q420: Which of the following statements best characterises your feelings on your personal
financial situation? SA
Aæ¨~ZÿÀÿ œÿçf Aæ$#öLÿ A¯ÿ×æ Óº¤ÿ{Àÿ œÿç{þ§æNÿ ¯ÿNÿ¯ÿ¿SëÝçLÿ
þ™¿{Àÿ {LÿDô ¯ÿNÿ¯ÿ¿ Ó¯ÿëvÿæÀÿë A™#Lÿ ’ÿÉöæF?
I feel very financially secure. Aæ$#öLÿµÿæ¯ÿ{Àÿ þëô ÓëÀÿäç†ÿ {¯ÿæàÿç þëô
1
1 þ{œÿ LÿÀÿç
2 I feel somewhat financially secure.Aæ$#öLÿµÿæ¯ÿ{Àÿ þëô Lÿçdçsæ ÓëÀÿäç†ÿ 2
3 I feel I am not financially secure.Aæ$#öLÿµÿæ¯ÿ{Àÿ þëô ÓëÀÿäç†ÿ œÿë{Üÿô 3
I feel I am in financial trouble.Aæ$#öLÿµÿæ¯ÿ{Àÿ þëô ÓþÓ¿æ{Àÿ Adç

4 4 (284)
{¯ÿæàÿç þ{œÿ LÿÀÿç
SHOW CARD ASK ALL
Q520: How secure do you feel in your current job over the next year?
(If Respondent is non-working House wife, ask about spouse's job)
Aæ¨~ZÿÀÿ ¯ÿˆÿöþæœÿ `ÿæLÿçÀÿê{Àÿ AæSæþê ¯ÿÌö{Àÿ Aæ¨~ {Lÿ{†ÿ
ÓëÀÿäç†ÿ {¯ÿæàÿç þ{œÿ LÿÀÿ;ÿç
(¾’ÿç DˆÿÀÿ’ÿæ†ÿæ Lÿæþ œÿ LÿÀÿë$#¯ÿæ SõÜÿ¯ÿ™ë {Üÿ{àÿ Ó´æþêZÿÀÿ `ÿæLÿçÀÿç
Óº¤ÿ{Àÿ ¨`ÿæÀÿ;ÿë)
Very secure, I am highly unlikely to lose my current job in the next year
1 ¯ÿÜÿë†ÿ ÓëÀÿäç†ÿ, AæSæþê ¯ÿÌö þ™¿{Àÿ {þæÀÿ ¯ÿˆÿöþæœÿ 1
`ÿæLÿçÀÿç œÿÎ {Üÿ¯ÿæÀÿ {Lÿò~Óç ¨÷LÿæÀÿÀÿ Ó»æ¯ÿœÿæ œÿë{Üÿô
Somewhat secure, I’m unlikely to lose my current job in the next year
2 Lÿçdçsæ ÓëÀÿäç†ÿ, AæSæþê ¯ÿÌö þ™¿{Àÿ {þæÀÿ ¯ÿˆÿöþæœÿ 2
`ÿæLÿçÀÿç œÿÎ {Üÿ¯ÿæÀÿ Ó»æ¯ÿœÿæ ¯ÿÜÿë†ÿ Lÿþ
Somewhat insecure, it is possible I’ll lose my current job in the next year
3 Lÿçdçsæ AÓëÀÿäç†ÿ, AæSæþê ¯ÿÌö þ™¿{Àÿ {þæÀÿ ¯ÿˆÿöþæœÿ 3
`ÿæLÿçÀÿç œÿÎ {Üÿ¯ÿæÀÿ Ó»æ¯ÿœÿæ Ó»æ¯ÿ¿
Very insecure, I’m almost certain to lose my current job in the next year
4 ¯ÿÜÿë†ÿ AÓëÀÿäç†ÿ, AæSæþê ¯ÿÌö þ™¿{Àÿ {þæÀÿ ¯ÿˆÿöþæœÿ 4
`ÿæLÿçÀÿç œÿÎ {Üÿ{Üÿ ¯ÿæàÿç þëô œÿçÊÿç†ÿ
5 I am not currently employed. þëô {¯ÿ{ÀÿæfSæÀÿ 5 (285)
SHOW CARD
Q520A: Amongst the following items, what do you do when you feel stress / anxiety? Please enter a
minimum of one answer and a maximum of three answers. MA
œÿç{þ§æNÿ AæB{sþú SëÝçLÿ þ™¿{Àÿ, ¾’ÿç `ÿæ¨/D’ÿú{¯ÿS {Üÿ{àÿ Aæ¨~ {LÿDôsçLÿë
Lÿ{Àÿ? ’ÿßæLÿÀÿç Ó¯ÿöœÿçþ§ {SæsçF DˆÿÀÿ F¯ÿó Ó¯ÿöæ™#Lÿ †ÿç{œÿæsç DˆÿÀÿ
’ÿçA;ÿë¾
1.
Spending time with family ¨Àÿç¯ÿæÀÿ ÓÜÿç†ÿ Óþß ¯ÿ¿ß Lÿ{Àÿ 1
(286-287)
2. Spending time with friends ¯ÿ¤ÿëþæœÿZÿ ÓÜÿç†ÿ Óþß ¯ÿ¿ß Lÿ{Àÿ 2 (288-289)
3. Staying at home WÀÿ{Àÿ Àÿ{Üÿ 3 (290-291)
4.
SÀÿ ¯ÿæÜÿæÀÿLÿë ¾ç¯ÿæ, WÀÿ
Going out, seeking distraction out of home
4
¯ÿæÜÿæÀÿLÿë ¾æB Éæ;ÿç {Qæ{’ÿ (292-293)
5. Exercising, practicing sports ¯ÿ¿æßæþ LÿÀÿç¯ÿæÓ {QÁÿç¯ÿæ 5 (294-295)
6. Taking part in hobbies Üÿ¯ÿçSëÝçLÿ{Àÿ AóÉS÷Üÿ~ LÿÀÿç¯ÿæ 6 (296-297)
Refraining from buying anything beyond the basics
7. A†ÿ¿æ¯ÿÉ¿ dÞæ {Lÿò~Óç ¨÷LÿæÀÿÀÿ fçœÿçÌ Lÿç~ç¯ÿæÀÿë D{¨äæ 7
Lÿ{Àÿ (298-299)
Indulging myself buying higher quality products and services
8. 8
Ó´ßó DaÿSë~þæœÿÀÿ fçœÿçÌ F¯ÿó {Ó¯ÿæ Lÿç~ç Aæ¢ÿ LÿÀÿç¯ÿæ (300-301)
Indulging myself with impulse or “superfluous” purchases
9. Ó´ßó Aæ{¯ÿSfœÿç†ÿ ¯ÿæ A’ÿÀÿLÿæÀÿê QÀÿê’ÿ{Àÿ ÓLÿ÷çß 9
{Üÿ¯ÿæ (302-303)
Pampering myself through vacations, getaway weekends or spa
10. dësç, Ó©æÜÿ¢ÿ{Àÿ ¯ÿæ Øæ{Àÿ {Üÿàÿú$ Lÿâ¯ÿ{Àÿ Óþß 10
¯ÿç†ÿæB¯ÿæ (304-305)
Seeking for professional medical / health advice {¨ÉæS†ÿµÿæ¯ÿ{Àÿ
11. 11
{¯ÿð’ÿ¿Lÿêß/Ó´æ×¿¨Àÿ D¨{’ÿÉ {Qæfç¯ÿæ (306-307)
SHOW CARD
Q415: We would now like to know how you expect your discretionary household spending to change
in the near future. Excluding the effects of any inflation or price increases, how do you expect
your discretionary spending to change in the next 12 months? By discretionary spending we
mean, your spending beyond the basics. SA
œÿçLÿs µÿ¯ÿçÌ¿†ÿ{Àÿ ¨Àÿç¯ÿæÀÿ D¨{Àÿ ¯ÿç{¯ÿLÿæ™êœÿ
¯ÿ¿ßLÿÀÿç¯ÿæÀÿ Aµÿ¿æÓ Lÿç¨Àÿç ¨Àÿç¯ÿˆÿçö†ÿ {Üÿ¯ÿ {¯ÿæàÿç Aæ¨~
¨÷†ÿ¿æÉæ LÿÀÿçd;ÿç> AæSæþç 12 þæÓ þ™¿{Àÿ {Lÿò~Óç þë†ÿ÷æÙÿê†ÿç
¯ÿæ ’ÿæþ{Àÿ ¯ÿõ•ç dÝæ A’ÿÀÿLÿæÀÿê QaÿöSëÝçLÿ Lÿç ¨Àÿç ¯ÿ•ç
¨æB{¯ÿæàÿç Aæ¨~ ¨÷†ÿ¿æÉæ LÿÀÿçd;ÿç? A’ÿÀÿLÿæÀÿê Qaÿö þæ{œÿ
Aæ{þ ¯ÿëlæB¯ÿæLÿë `ÿæ{Üÿô {¾ Aœÿæ™æÀÿ Qaÿö>
Plan to spend a lot less than in the last 12 months
1 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ Lÿþ LÿÀÿç ¯ÿÜÿë†ÿ Qaÿö 1
LÿÀÿç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç ASK
Q1603 &
Plan to spend a little less than in the last 12 months Q1604
2 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ Lÿçdç Lÿþ LÿÀÿç Qaÿö 2
LÿÀÿç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç
Plan to spend about the same as this in the last 12 months
GO TO Q
3 S†ÿ 12 þæÓ ¨Àÿç FLÿæ ™Àÿ~{Àÿ Qaÿö LÿÀÿç¯ÿæÀÿ {¾æfœÿæ 3
4151
ÀÿÜÿçdç
Plan to spend a little more than in the last 12 months
4 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ Lÿçdç Lÿþ LÿÀÿç ¯ÿÜÿë†ÿ Qaÿö 4
ASK
LÿÀÿç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç Q1603B
Plan to spend much more than in the last 12 months &
Q1604B
5 S†ÿ 12 þæÓ †ÿëÁÿœÿæ{Àÿ A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ 5
{¾æfœÿæ ÀÿÜÿçdç
(308)
IF CODES 1 OR 2 IN QUESTION 415 ASK Q1603

SHOW CARD
Q1603 By what percentage do you expect to reduce your spending in the next 12 months? SA

AæSæþê 12 þæÓ þ™¿{Àÿ É†ÿLÿÝæ {Lÿ{†ÿ µÿæS Qaÿö Lÿþ LÿÀÿç{¯ÿ
{¯ÿæàÿç Aæ¨~ ¨÷†ÿ¿æÉæ LÿÀÿçd;ÿç?
1)
{þæÀÿ QaÿöÀÿë 5% Àÿë Lÿþ
I expect to reduce my spending by less than 5%
1
Üÿ÷æÓ LÿÀÿç¯ÿæLÿë þëô ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to reduce my spending by 5% or more but less than 10%
2) {þæ QaÿöÀÿë 5% A™#Lÿ Lÿç;ÿë 10% Àÿë Lÿþ Üÿ÷æÓ 2
LÿÀÿç¯ÿæLÿë þëô ¨÷†ÿ¿æÉæ LÿÀÿçdç
I expect to reduce my spending by 10% or more but less than 20%
3) {þæ QaÿöÀÿë 10% A™#Lÿ Lÿç;ÿë 20% Àÿë Lÿþ Üÿ÷æÓ 3
LÿÀÿç¯ÿæLÿë þëô ¨÷†ÿ¿æÉæ LÿÀÿçdç
I expect to reduce my spending by 20% or more
4) {þæ QaÿöÀÿë 20% ¯ÿæ †ÿævÿë A™#Lÿ Üÿ÷æÓ LÿÀÿç¯ÿæLÿë þëô 4 (309)
¨÷†ÿ¿æÉæ LÿÀÿçdç
IF CODED 4 OR 5 IN QUESTION 415 ASK Q1603B
SHOW CARD
Q1603B By what percentage do you expect to increase your spending in the next 12 months? SA
AæSæþê 12 þæÓ þ™¿{Àÿ É†ÿLÿÝæ {Lÿ{†ÿ µÿæS Qaÿö ¯ÿõ•ç {Üÿ{¯ÿ
{¯ÿæàÿç Aæ¨~ ¨÷†ÿ¿æÉæ LÿÀÿçd;ÿç?
I expect to increase my spending by less than 5%
1) 1
{þæÀÿ QaÿöLÿë 5%Àÿë Lÿþ ¯ÿÞæB¯ÿç {¯ÿæàÿç ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to increase my spending by 5% or more but less than 10%
2) {þæÀÿ QaÿöLÿë 5%Àÿë A™#Lÿ F¯ÿó 10%Àÿë Lÿþ ¯ÿÞæB¯ÿç 2
{¯ÿæàÿç ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to increase my spending by 10% or more but less than 20%
3) {þæÀÿ QaÿöLÿë 10%Àÿë A™#Lÿ Lÿç;ÿë 10% Àÿë Lÿþ¯ÿÞæB¯ÿç 3
{¯ÿæàÿç ¨÷†ÿ¿æÉæ Lÿ{Àÿ
I expect to increase my spending by 20% or more
4) {þæÀÿ QaÿöLÿë 20%Àÿë A™#Lÿ ¯ÿÞæB¯ÿç {¯ÿæàÿç ¨÷†ÿ¿æÉæ 4 (310)
Lÿ{Àÿ
IF CODED 1 OR 2 IN QUESTION 415 ASK Q1604
SHOW CARD
Q1604 Thinking about the next 12 months, why do you expect your spending to decrease (check all
that apply): MA
AæSæþê 12 þæÓÀÿ Lÿ$æ `ÿç;ÿæ LÿÀÿç, Aæ¨~ZÿÀÿ Qaÿö Lÿþç¾ç¯ÿ {¯ÿæàÿç þ{œÿ
LÿÀÿç¯ÿæÀÿ LÿæÀÿ~ {LÿDô {LÿDô (¨÷¾ëf¿ ÓþÖ {`ÿLÿú LÿÀÿ;ÿë)
I expect to be earning less in salary / hourly pay
1) {þæÀÿ ’ÿþöæ{Àÿ Aæß Lÿþç¾ç¯ÿ {¯ÿæàÿç þëô þ{œÿ LÿÀÿç/W+æ 1
¨÷†ÿç {¨ (311)
I expect to be earning less in dividends and capital gains (stock market gains, interests on
xÿçµÿç{xÿ+ F¯ÿó þíÁÿ™œÿ{Àÿ Aæß Lÿþç
savings, other asset gains, etc.)
2) 2
¾ç¯ÿ {¯ÿæàÿç þëô ¨÷†ÿ¿æÉæ LÿÀÿç (ÎLÿú þæLÿös{Àÿ Aæß, Óoß
D¨{Àÿ Óë™, Aœÿ¿æœÿ¿ Ó¸ˆÿçÀÿë Aæß B†ÿ¿æ’ÿç) (312)
I expect to have less access to credit (home equity loans, credit cards, etc.)
3) {Lÿ÷xÿçsÀÿ ¨Üÿó`ÿ Lÿþç ¾ç¯ÿ {¯ÿæàÿç þëô ¨÷†ÿ¿æÉæ LÿÀÿç 3
({Üÿæþú BLÿëBsê {àÿæœÿú, {Lÿ÷xÿçsú Lÿæxÿö B†ÿ¿æ’ÿç (313)
4) I want to save more þëô A™#Lÿ Óoß LÿÀÿç¯ÿæLÿë `ÿæ{Üÿô 4 (314)

5) I am worried I (or another household member) will be losing my (his/her) job 5 (315)
þëô `ÿç;ÿç†ÿ LÿæÀÿ~ {þæÀÿ (¨Àÿç¯ÿæÀÿÀÿ Aœÿ¿ Ó’ÿÓ¿ZÿÀÿ)
`ÿæLÿçÀÿç œÿÎ {ÜÿæB ¾¾ç¯ÿç {¯ÿæàÿç ({ÓþæœÿZÿÀÿ)
I need to pay off existing credit lines
6) ¯ÿˆÿöþæœÿ{Àÿ $#¯ÿæ J~SëÝçLÿ ¨Àÿç{Éæ™ LÿÀÿç¯ÿæÀÿ 6
Aæ¯ÿÉ¿Lÿ†ÿæ ÀÿÜÿçdç (316)
IF CODED 4 OR 5 IN QUESTION 415 ASK Q1604B
SHOW CARD
Q1604B Thinking about the next 12 months, why do you expect your spending to increase (check all
that apply): MA
AæSæþê 12 þæÓÀÿ Lÿ$æ `ÿç;ÿæ LÿÀÿç, Aæ¨~ZÿÀÿ Qaÿö A™#Lÿ {Üÿ¯ÿ
{¯ÿæàÿç þ{œÿ LÿÀÿç¯ÿæÀÿ LÿæÀÿ~ {LÿDô {LÿDô (¨÷¾ëf¿ ÓþÖ {`ÿLÿú LÿÀÿ;ÿë)
I expect to be earning more in salary / hourly pay
1) {þæÀÿ ’ÿþöæ{Àÿ Aæß A™#Lÿ {Üÿ¯ÿ {¯ÿæàÿç þëô þ{œÿ Lÿ{Àÿ/W+æ 1
¨÷†ÿç {¨ (317)
I expect to be earning more in dividends and capital gains (stock market gains, interests on
xÿçµÿç{xÿ+ F¯ÿó þíÁÿ™œÿ{Àÿ Aæß A™#Lÿ
savings, other asset gains, etc.)
2) 2
{Üÿ¯ÿ {¯ÿæàÿç þëô ¨÷†ÿ¿æÉæ LÿÀÿç (ÎLÿú þæLÿös{Àÿ Aæß, Óoß
D¨{Àÿ Óë™, Aœÿ¿æœÿ¿ Ó¸ˆÿçÀÿë Aæß B†ÿ¿æ’ÿç) (318)
I expect to have an easier access to credit (home equity loans, credit cards, etc.)
3) {Lÿ÷xÿçsÀÿ ¨Üÿó`ÿ ÓÜÿf {Üÿ¯ÿ {¯ÿæàÿç þëô ¨÷†ÿ¿æÉæ LÿÀÿç 3
({Üÿæþú BLÿëBsê {àÿæœÿú, {Lÿ÷xÿçsú Lÿæxÿö B†ÿ¿æ’ÿç (319)
4) I want to save less þëô Lÿþ Óoß LÿÀÿç¯ÿæLÿë `ÿæ{Üÿô 4 (320)
5)
I am less worried than I was about the future {þæ µÿ¯ÿçÌ¿†ÿ Óº¤ÿ{Àÿ þëô `ÿç;ÿç†ÿ 5
œÿë{Üÿô (321)
6)
I paid off all existing credit lines ¯ÿˆÿöþæœÿ{Àÿ $#¯ÿæ J~SëÝçLÿ ¨Àÿç{Éæ™ 6
LÿÀÿç {’ÿB$#àÿæ (322)
SHOW CARD
Q4151 Let’s now look back, still excluding any effect of price increases or inflation, how did your
discretionary spending change in the PAST 12 months. SA
F{¯ sç{Lÿ A†ÿê†ÿLÿë {’ÿQ;ÿë, ’ÿæþ{Àÿ ¯ÿõ•ç ¯ÿæ þë’ÿ÷æ Ùÿê†ÿçLÿë dæÝç,
Aæ¨~ZÿÀÿ D`ÿç†ÿ Qaÿö{Àÿ S†ÿ 12 þæÓ þ™¿{Lÿ Lÿç ¨Àÿç ¨Àÿç¯ÿˆÿöœÿ
AæÓç$#àÿæ?
I have reduced my spending a lot in the past 12 months
1 S†ÿ 12 þæÓ þ™¿{Àÿ þëô {þæÀÿ Qˆÿö{Àÿ 1
¯ÿÜÿë†ÿ A™#Lÿ S÷æÓ LÿÀÿç$#àÿæ ASK
I have reduced my spending a little in the past 12 months Q16031

Lÿçdçsæ S÷æÓ LÿÀÿç$#àÿæ
I have spent about the same as in the past 12 months
GO TO
3 S†ÿ 12 þæÓ þ™¿{Àÿ þëô {þæÀÿ QˆÿöLÿë 3
Q 670
FLÿæ ¨Àÿç ÀÿQ#$#àÿæ
I have increased my spending a little in the past 12 months
Lÿçdçsæ ¯ÿõ•ç LÿÀÿç$#àÿæ ASK
I have increased my spending a lot in the past 12 months 16031B

¯ÿÜÿë†ÿ A™#Lÿ ¯ÿõ•ç LÿÀÿç$#àÿæ
(323)
IF CODED 1 OR 2 IN QUESTION 4151
SHOW CARD
Q16031 By what percentage did you reduce your spending in the past 12 months? SA
S†ÿ 12 þæÓ þ™¿{Àÿ É†ÿLÿÝæ {Lÿ{†ÿ É†ÿæóÉ ÜÿçÓæ¯ÿ{Àÿ Aæ¨~
Aæ¨~ZÿÀÿ Qaÿö Üÿ÷æÓ LÿÀÿç$#{àÿ?

I reduced my spending by less than 5% þëô {þæÀÿ Qaÿö{Àÿ 5% Üÿ÷æÓ
1) LÿÀÿç$#àÿæ 1
2)
þëô {þæÀÿ Qaÿö{Àÿ 5% ¯ÿæ
I reduced my spending by 5% or more but less than 10%
2
A™#Lÿ Lÿç;ÿë 10% Lÿþ Üÿ÷æÓ LÿÀÿç$#àÿæ
3)
þëô {þæÀÿ Qaÿö{Àÿ 10%
I reduced my spending by 10% or more but less than 20%
3
¯ÿæ A™#Lÿ Lÿç;ÿë 20% Lÿþ Üÿ÷æÓ LÿÀÿç$#àÿæ
4)
I reduced my spending by 20% or more þëô {þæÀÿ Qaÿö{Àÿ 20% Àÿë Üÿ÷æÓ 4 (325)
LÿÀÿç$#àÿæ
IF CODED 4 OR 5 IN QUESTION 4151
SHOW CARD
Q16031B By what percentage did you increase your spending in the past 12 months? SA
S†ÿ 12 þæÓ þ™¿{Àÿ É†ÿLÿÝæ {Lÿ{†ÿ É†ÿæóÉ ÜÿçÓæ¯ÿ{Àÿ Aæ¨~ Aæ¨~ZÿÀÿ
Qaÿö ¯ÿõ•ç LÿÀÿç$#{àÿ?
I increased my spending by less than 5% þëô {þæÀÿ Qaÿö{Àÿ 5% ¯ÿõ•ç
1) 1
LÿÀÿç$#àÿæ
I increased my spending by 5% or more but less than 10%
2) þëô {þæÀÿ Qaÿö{Àÿ 5% ¯ÿæ A™#Lÿ Lÿç;ÿë 10% Lÿþ ¯ÿõ•ç 2
LÿÀÿç$#àÿæ
I increased my spending by 10% or more but less than 20%
3) þëô {þæÀÿ Qaÿö{Àÿ 10% ¯ÿæ A™#Lÿ Lÿç;ÿë 20% Lÿþ ¯ÿõ•ç 3
LÿÀÿç$#àÿæ
4)
I increased my spending by 20% or more þëô {þæÀÿ Qaÿö{Àÿ 20% Àÿë ¯ÿõ•ç 4 (326)
LÿÀÿç$#àÿæ
Q670 Thinking about your retirement, what do you expect will be your main source of financial income /
support: SA
Aæ¨~ZÿÀÿ A¯ÿÓÀÿ S÷Üÿ~ LÿÀÿç¯ÿæÀÿ Lÿ$æ `ÿç;ÿæ LÿÀÿç, Aæ¨~ZÿÀÿ
¨÷™æœÿ Aæ$#öLÿ AæßÀÿ {Ó÷†ÿ {LÿDô {Üÿ{¯/ÓæÜÿæ¾¿Àÿ {Ó÷æ†ÿ †ÿ'~ {Üÿ{¯ÿ
{¯ÿæàÿç Aæ¨~ þ{œÿ Lÿ{Àÿ?
1) My family {þæÀÿ ¨Àÿç¯ÿæÀÿ 1
2) My company (pension plan, etc) {þæÀÿ ¨Àÿç¯ÿæÀÿ 2
3)
My government (old age pension, etc) {þæÀÿ ÓÀÿLÿæÀÿ (Hàÿúxÿ Ffú 3
{¨œÿúÓœÿ B†ÿ¿æ’ÿç)
4) My own personal savings {þæÀÿ œÿçf ¯ÿ¿NÿçS†ÿ Óoß 4
5) Don't know / not sure fæ~ç œÿæÜÿ]/œÿçÊÿç†ÿ œÿë{Üÿô 5 (327)
Thank you. In the following section, we would like to understand how you perceive the current economic
environment. .
™œÿ¿¯ÿæ’ÿ> œÿçþ§ ¯ÿçµÿæS{Àÿ, ¯ÿˆÿöþæœÿ AæÀÿ$#Lÿ ¨Àÿç×ç†ÿç {Lÿþç†ÿç Adç
{¯ÿæàÿç Aæ¨~ ¯ÿëlç$#àÿæ †ÿæÜÿæ Óº¤ÿ{Àÿ fæ~ç¯ÿæLÿë `ÿæ{Üÿô>
Section C – PERCEPTION OF THE ECONOMY, IMPACT AND COPING MECHANISMS
Q1601 Please describe how strongly you agree or disagree with the following statements about the
current and future states of the economy: SA
¯ÿˆÿöþæœÿ F¯ÿó µÿ¯ÿçÎ†ÿÀÿ Aæ$#öLÿ ¨Àÿç×ç†ÿç D¨{Àÿ $#¯ÿæ œÿç{þ§æNÿ ¯ÿNÿ¯ÿ¿SëÝçLÿ
ÓÜÿç†ÿ Aæ¨~ {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ FLÿ þ†ÿ ¯ÿæ µÿçŸþ†ÿ †ÿæÜÿæ ’ÿÌöæ;ÿë :
Strongl Somew Neither Somewh Strongly

disagree
y agree hat nor at
agree disagree
µÿêÌ~ agree disagree
µÿæ¯ÿ Lÿçdç µÿçŸþ† Lÿçdçs µÿêÌ~
{Àÿ sæ ÿ æ µÿæ¯ÿ{
Àÿ
FLÿþ† FLÿþ œÿë{Ü µÿçŸþ† µÿçŸþ†
ÿ †ÿ ÿô ¯ÿæ ÿ
FLÿþ†ÿ
The economic situation is/has been as bad as it
will get, things will only get better
Aæ$#öLÿ ¨Àÿç×ç†ÿç {Lÿ{†ÿ ’ÿíÀÿ
1 2 3 4 5
Ó»¯ÿ $#àÿ QÀÿæ¯ÿ
{ÜÿæB¾æBdç/F{¯ÿ µÿàÿ {Üÿ¯ÿæLÿ
Ó»æ¯ÿœÿæ ÀÿÜÿçdç (327)
The economy will get even worse in the next six
months AæSæþê
6 þæÓ þ™¿{Àÿ
1 2 3 4 5
Aæ$#öLÿ ¨Àÿç×ç†ÿ AæÜÿëÀÿç
{Üÿ¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç (328)
The economy will get even worse in the next 12
AæSæþê 12 þæÓ þ™¿{Àÿ
months
1 2 3 4 5
Aæ$#öLÿ ¨Àÿç×ç†ÿ AæÜÿëÀÿç
{Üÿ¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç (329)
The economy will improve / get even better in the
next 6 months
AæSæþê 6 þæÓ þ™¿{Àÿ Aæ$#öLÿ 1 2 3 4 5
¨Àÿç×ç†ÿç{Àÿ DŸ†ÿç {Üÿ{¯ÿ/µÿàÿ
{Üÿ{¯ÿÓ»æ¯ÿœÿæ (330)
The economy will improve/ get even better in the
AæSæþê 12 þæÓ þ™¿{Àÿ
next 12 months
1 2 3 4 5
Aæ$#öLÿ ¨Àÿç×ç†ÿç{Àÿ DŸ†ÿç
{Üÿ{¯ÿ/µÿàÿ {Üÿ{¯ÿÓ»æ¯ÿœÿæ (331)
I don’t think the economy will improve, at least not
for the next several years AæSæþê ¯ÿÜÿë†ÿ
¯ÿÌö þ™¿{Àÿ Aæ$#öLÿ 1 2 3 4 5
¨Àÿç×ç†ÿç{Àÿ DŸ†ÿç {Üÿ{¯ÿ
{¯ÿòàÿç þëô †ÿç;ÿæ Lÿ{Àÿ œÿæÜÿ] (332)
ATTF1: Have you heard of the downturn that affected the global economy in the recent years? SA
¯ÿˆÿöþæœÿ Lÿçdç ¯ÿÌö þ™¿{Àÿ {µÿò{SæÁÿçLÿ A$öœÿê†ÿçLÿë ¨÷µÿæ¯ÿç†ÿ
LÿÀÿë$#¯ÿæ xÿæDœÿús‚ÿö Óº¤ÿ{Lÿ Aæ¨~ Éë~ç$#{àÿ?
 [IF “NO” GO TO
 No
1 ATT1 AND ASK
œÿæ STATEMENTS 6, 7,8,9
ONLY] OR else
 Yes continue
2 (333)
Üÿô
ATTF2: Have you been personally affected by this global economic downturn? SA
{µÿò{SæÁÿçLÿ A$ö{œÿð†ÿçLÿ sæDœÿs‚ÿö Óº¤ÿ{Àÿ ¯ÿ¿NÿçS†ÿ µÿæ¯ÿ{Àÿ
Aæ¨~ Éë~ç$#àÿæ Lÿç?
 No
1
œÿæ
 Yes
2 (334)
ATT1: Üÿô Please look at this card, you will find a series of pairs of
opposed statements. If you are agreeing to the statement
on your right, please choose and number on your right. Similarly if you are agreeing to the statement on
your left choose any number towards your left. And if you are neither agreeing or disagreeing then
choose the number in the middle. SA
’ÿßæLÿÀÿç FÜÿç LÿæxÿöLÿë {’ÿQ;ÿë, FLÿ ¯ÿçÀÿë•{Lÿ Aœÿ¿FLÿsç LÿÀÿç {fæÝæ{Àÿ ¯ÿNÿ¯ÿ¿SëÝçLÿ
Aæ¨~ {’ÿQ#¨æÀÿç{¯ÿ¾, Aæ¨~ZÿÀÿ xÿæÜÿæ~ ¨æQ{Àÿ $#¯ÿæ ¯ÿNÿ¯ÿ¿ ÓÜÿç†ÿ Aæ¨~ FLÿþ†ÿ {Üÿ{àÿÓ
Aæ¨~ZÿÀÿ xÿæÜÿæ~ ¨æQ{Àÿ $#¯ÿæ œÿºÀÿLÿë ¯ÿædç œÿçA;ÿë, {ÓÜÿç¨Àÿç Aæ¨~ZÿÀÿ ¯ÿæþ ¨æQ{Àÿ
$#¯ÿæ ¯ÿNÿ¯ÿ¿ ÓÜÿç†ÿ FLÿþ†ÿ {Üÿ{àÿ, ¯ÿæþ ¨æQ{Àÿ $#¯ÿæ œÿºÀÿLÿë ¯ÿædç œÿçA;ÿë> ¾’ÿç Aæ¨~
FLÿþ†ÿ F¯ÿó µÿçŸþ†ÿ œÿ {Üÿ{àÿ ÓÜÿç ¯ÿNÿ¯ÿ¿SëÝçLÿÀÿ þlç{Àÿ $#¯ÿæ œÿºÀÿLÿë ¯ÿædç œÿçA;ÿë>
SHOW CARD FOR STATEMENTS
SL Rather
No Fully agree Fully No
Agree Rather agree opinion
Ó¸í‚ÿö Agree FLÿþ†ÿ Neutral agree Agree Ó¸í‚ÿö þ†ÿæþ
µÿæ¯ÿ{FLÿþ†œÿë{Üÿô œÿçÀ FLÿþ† FLÿþµÿæ¯ÿ{ †ÿ
Àÿ ÿ ¯ÿæ ÿ{¨ä ÿ †ÿ Àÿ œÿë{
FLÿþ†ÿ µÿçŸþ†ÿ
FLÿþ†ÿ Üÿôÿ
œÿë{Üÿô
Whether I can afford it or
not, spending more
doesn’t feel like the right
thing to do now
I would be spending and
{þæÀÿ buying more now if I
could
Óæþ$ö¿ þ™¿{À
ÿÀÿÜÿçdç ¯ÿæ þëô {þæÀÿ
1 œÿæÜÿ], 1 2 3 4 5 6 7
äþ†ÿæ 8
A™#Lÿ Qaÿö AœÿëÓæ{Àÿ
LÿÀÿç¯ÿæ F{¯ÿ A™#Lÿ Qaÿö
µÿàÿ LÿÀÿç¯ÿç F¯ÿó
Lÿæ¾ö¿ {¯ÿæàÿ Lÿç~ç¯ÿç
ç þ{œÿ ÜÿëF
œÿæÜÿ] (335)
The global economic
downturn is/was not
The global economic
related to how much or
downturn has been a
how people buy but to
consequence of “over
other issues
consumption” in
societies {µÿò{SæÁÿçLÿ
{µÿò{SæÁÿçLÿ Aæ$#öLÿ
Aæ$#öLÿ sæDœÿs‚ÿöÀÿ
xÿæDœÿs‚ÿöÀÿ LÿæÀÿ~
2 1 2 3 4 5 6 7 8
LÿæÀÿ~ {Üÿàÿæ {àÿæLÿþæ{œÿ
Óþæf þ™¿{Àÿ {Lÿþç†ÿç Lÿç{~
A†ÿçÀÿçNÿ {Lÿ{†ÿ Lÿç{~
Qaÿö FÜÿç
LÿÀÿç¯ÿæÀÿ LÿæÀÿ~{Àÿ
Aµÿ¿æÓÀÿ œÿë{Üÿô Lÿç;ÿë
¨Àÿç~æþ Aœÿ¿ {LÿDô
LÿæÀÿ~{Àÿ (336)
3 When the global 1 2 3 4 5 6 7 When the global 8 (337)
economic downturn economic downturn
ends, I will resume ends, I will not be
spending and buying like spending and buying like
before before
{¾{†ÿ{¯ÿ{Áÿ {µÿò{SæÁÿçLÿ
{µÿò{SæÁÿçLÿ A$öœÿê†ÿçÀÿ
A$öœÿê†ÿçÀÿ xÿæDœÿs‚ÿö {ÉÌ
xÿæDœÿs‚ÿö {ÉÌ {Üÿ¯ÿæ
{Üÿ¯ÿæ {Ó{†ÿ{¯ÿ{Áÿ
{Ó{†ÿ{¯ÿ{Áÿ þëô AæÜÿëÀÿç
þëô AæÜÿëÀÿç A™#Lÿ
A™#Lÿ Lÿç~ç¯ÿç F¯ÿó
Lÿç~ç¯ÿç F¯ÿó Qaÿö LÿÀÿç¯ÿç
SL Rather
œÿë{Üÿô
Qaÿö LÿÀÿç¯ÿç œÿæÜÿ]
This global economic
downturn showed you Crises happen; large
cannot trust big corporations have been
corporations doing their jobs faithfully
FÜÿç ÓZÿs {Lÿ{¯ÿ
{µÿò{SæÁÿç ¯ÿç Wsç ¨æ{Àÿ,
A$öœÿê†ÿçLÿ Lÿ{¨æöÉöœÿúSë
4
xÿæDœÿs‚ÿö 1 2 3 4 5 6 7
Ýç 8
{’ÿQæB{àÿ {¾ {ÓþæœÿZÿÀÿ
¯ÿÝ Lÿæ¾ö¿ ¯ÿçÉ
Lÿ{¨æö{ÀÿÉœÿ ´æÓ{¾æS¿ µÿæ{
SëÝçLÿ ¯ÿçÉ ¯ÿ
´æÓ{¾æS¿ œÿë{ LÿÀÿçAæÓç$#{
Üÿô àÿ
(338)
Companies are doing
their best and their job to Companies are profiting
survive through this from the global economic
global economic turmoil turmoil at the expense of
consumers or employee
FÜÿç
{µÿò{SæÁÿçLÿ
{µÿò{SæÁÿçLÿ
A$ö{œÿð’ÿçLÿ
A$ö{œÿð†ÿçLÿ
5 1 2 3 4 5 6 7 ÓZÿs ¨÷{ßæS 8
ÓZÿsÀÿë
LÿÀÿç
¯ÿæÜÿæÀÿç
Lÿ¸æœÿêþæ{œÿ
AæÓç¯ÿæ ¨æBô
¯ÿÜÿë†ÿ
Lÿ¸æœÿêþæ{œÿ
A™#Lÿ àÿæµÿ
Ó¯ÿö’ÿæ
Aföœÿ Lÿ{Àÿ
¾œÿ#Lÿ{Àÿ (339)
The more I buy, the
The less I buy, the happier I am
happier I am
þëô {¾{†ÿ
6 þëô {¾{†ÿ Lÿþ 1 2 3 4 5 6 7 8
A™#Lÿ
Lÿç~ç¯ÿç {Ó{†ÿ
Lÿç~ç¯ÿç {Ó{†ÿ
þëô QëÉç
þëô QëÉç (340)
Basic and simple
products that do the job
are all we need,
Premium or luxury
premium or luxury
products are important;
products are
they bring quality,
unnecessary
refinement and pleasure
AæþÀÿ ¨÷çþçßþ ¯ÿæ
’ÿÀÿLÿæÀÿ àÿOÿÀÿê
7
¨æBô 1 2 3 4 5 6 7 {¨÷æxÿLÿu 8
Aæ™æÀÿµÿí†ÿ ¯ÿÜÿë†ÿ
F¯ÿó ÓÀÿÁÿ SëÀÿë†ÿ´¨í‚ÿö,
fçœÿçÌ {ÓSëÝçLÿ
Lÿæ¾ö¿ Lÿ{Àÿ Së~Ó¸Ÿ F¯ÿó
¨÷çþçßþ ¯ÿæ AæÀÿæþ’ÿæßLÿ
àÿOÿÀÿê fçœÿçÌ
A’ÿÀÿLÿæÀÿê (341)
8 Spending and buying is 1 2 3 4 5 6 7 Spending and buying is 8 (342)

SL Rather
œÿë{Üÿô
good bad
Qaÿö LÿÀÿç¯ÿæ Qaÿö LÿÀÿç¯ÿæ
F¯ÿó Lÿç~ç¯ÿæ F¯ÿó Lÿç~ç¯ÿæ
µÿàÿ QÀÿæ¨
People often have
enough things and
should not buy more There is nothing wrong
{àÿæLÿþæœÿZÿ with buying more things
if one can afford it
Àÿ
f{~ {àÿæLÿZÿÀÿ
Aæ¯ÿÉ¿Lÿ†ÿæ
Óæþ$ö¿ AœÿëÓ
9 AœÿëÓæÀÿ 1 2 3 4 5 6 7 8
æÀÿ A™#Lÿ
fçœÿçÌ $#¯ÿæ
Lÿç~ç¯ÿæ{Àÿ
{¯ÿ{Áÿ A™#Lÿ
{Lÿò~Óç µÿëàÿ
Lÿç~ç¯ÿæÀÿ
œÿë{Üÿô
’ÿÀÿLÿæÀÿ
œÿë{Üÿô (343)
This global economic
This global economic downturn has not
downturn made me changed the way I buy
change the way I buy and spend
and spend
µÿò{SæÁÿç
{µÿò{SæÁÿç
Aæ$#öLÿ ÓZÿ
Aæ$#öLÿ ÓZÿ
{þæÀÿ
{þæÀÿ
10 1 2 3 4 5 6 7 Lÿç~ç¯ÿæ F¯ÿó 8
Lÿç~ç¯ÿæ F¯ÿó
Qaÿö
Qaÿö
LÿÀÿç¯ÿæÀÿ
LÿÀÿç¯ÿæÀÿ
™Àÿ~{Àÿ
™Àÿ~{Àÿ
¨Àÿç¯ÿˆÿöœÿ
¨Àÿç¯ÿˆÿöœÿ
Aæ~ç$#àÿæ
Aæ~ç$#àÿæ
œÿæÜÿ] (344)
SHOW CARD
Q1610: Now thinking of the near future, please indicate how much you agree or disagree that each
statement describes how you expect to change your buying behaviour in the next 12 months
SA
œÿçLÿs µÿ¯ÿçÌ¿†ÿÀÿ Lÿ$æ `ÿç;ÿæLÿÀÿç, AæSæþê 12 þæÓ þ™¿{Àÿ
Aæ¨~ZÿÀÿ Lÿç~ç¯ÿæÀÿ Aµÿ¿æÓ{Àÿ ¨Àÿç¯ÿˆÿöœÿ {ä†ÿ÷{Àÿ
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿNÿ¯ÿ¿SëÝçLÿ ÓÜÿç†ÿ Aæ¨~ {Lÿ{†ÿ ’ÿíÀÿ
¨¾ö¿;ÿ FLÿþ†ÿ ¯ÿæ µÿçŸþ†ÿ †ÿæÜÿæ `ÿçÜÿ§ç†ÿ`ÿ LÿÀÿ;ÿë>
Strongly Neither Some- Strongly

Agree Some- disagree what disagree
what
µÿêÌ~ agree
nor agree disagree µÿêÌ~
µÿæ¯ÿ Lÿçdçs µÿçŸþ†ÿ Lÿçdçs µÿæ¯ÿ
{Àÿ æ œÿë{Üÿô æ {Àÿ
FLÿþ† FLÿþ†ÿ ¯ÿæ µÿçŸþ µÿçŸþ
ÿ FLÿþ†ÿ †ÿ †
I will significantly cut my spending on non-essential 1 2 3 4 5 (345)

items
A’ÿÀÿLÿæÀÿê fçœÿçÌ Lÿç~ç¯ÿæ
{ä†ÿ÷{Àÿ þëô S~¿µÿæ¯ÿ{Àÿ Üÿ÷æÓ
Aæ~ç{¯ÿ
I will defer major expenses that can wait
¨{Àÿ LÿÀÿç¯ÿæ ¨æBô A{¨äæ{Àÿ
1 2 3 4 5
ÀÿQ#¯ÿæ Ó»¯ÿ $#¯ÿæ ¯ÿÝ Qaÿö þëô
Aàÿ’ÿæ LÿÀÿç¯ÿç (346)
I will spend more time shopping around stores to
find the best prices
1 2 3 4 5
µÿàÿ ’ÿæþ {Qæfç¯ÿæ ¨æBô þëô A™#Lÿ
Óþß É¨çó{Àÿ Qaÿö LÿÀÿç¯ÿç (347)
I will pay more attention to promotions and buy
more products on promotion
þëô ¨÷{þæÉœÿ SëÝçLÿ D¨{Àÿ A™#Lÿ 1 2 3 4 5
SëÀÿë†ÿ´ {’ÿ¯ÿç F¯ÿó A™#LÿæóÉ
fçœÿçÌ ¨÷{þæÉœÿ{Àÿ Lÿç~ç¯ÿç (348)
I will shop in discount stores more often
xÿçÔÿæD+ {ÎæÀÿú SëÝçLÿ{Àÿ þëô 1 2 3 4 5
A™#L$Àÿ {Éæ¨çó LÿÀÿç¯ÿç (349)
I will not change my shopping habits
{þæÀÿ {Éæ¨çó Aµÿ¿æÓLÿë þëô 1 2 3 4 5
¨Àÿç¯ÿˆÿöœÿ LÿÀÿç¯ÿç œÿæÜÿ] (350)
I will start to resume spending as usual
Óæ™æÀÿ~ ¨Àÿç {Éæ¨çó 1 2 3 4 5
LÿÀÿç¯ÿæLÿë þëô AæÀÿ» LÿÀÿç¯ÿç (351)
I will spend more, I have had enough of the
downturn
þëô A™#Lÿ Qaÿö LÿÀÿç¯ÿç, 1 2 3 4 5
xÿæDœÿs‚ÿöÀÿ ¨÷µÿæ¯ÿ ¾{$Î
{ÜÿæBdç (352)
I will now make purchases that I had put on hold
þëô Lÿç~ç¯ÿæLÿë A{¨äæ{Àÿ
1 2 3 4 5
ÀÿQë$#¯ÿæ fçœÿçÌ SëÝçLÿ þëô F{¯ÿ
þç~ç¯ÿç (353)
Q1611: Below is a list of changes that some people have been making to the way they buy, shop or
save. Indicate if this is a change you did yourself in the past 12 months SA
{àÿæLÿþæ{œÿ {ÓþæœÿZÿÀÿ Lÿç~ç¯ÿæ, {Éæ¨çó LÿÀÿç¯ÿæ
ÓoßLÿÀÿç¯ÿæ{Àÿ {àÿæLÿþæ{œÿ LÿÀÿë$#¯ÿæ ¨Àÿç¯ÿˆÿöœÿÀÿ {SæsçF
†ÿæàÿçLÿæ œÿçþ§{Àÿ {’ÿBAdç> FÜÿç ¨Àÿç¯ÿˆÿöœÿSëÝçLÿ Aæ¨~ Ó´ßó S†ÿ
12 þæÓ þ™¿{Àÿ LÿÀÿç$#{àÿ Lÿç?
SHOW CARD
 Yes I have made that change Üÿô þëô FÜÿç ¨Àÿç¯ÿˆÿöœÿ 1
LÿÀÿç$#àÿæ
 No I have not done that change œÿæ þëô FÜÿç ¨Àÿç¯ÿˆÿöœÿ 2
LÿÀÿç$#àÿæ œÿæÜÿ]
ROTATE STATEMENTS EXCEPT STATEMENT NO.14
TI
C Yes No
K
1  Shopping more often at discounters xÿçÔÿæD+{Àÿ A™#Lÿ $Àÿ Lÿç~ç$#àÿæ 1 2
2  Buying more private labels or store brands ¨÷æB{µÿs {àÿ¯ÿàÿú ¯ÿæ {ÎæÀÿú 1 2

¯ÿ÷æƒLÿë A™#Lÿ Lÿç~ç$#àÿæ
 Doing more things myself, cooking at home, repairing things,…
3 1 2
 ¨÷æB{µÿs {àÿ¯ÿàÿú ¯ÿæ {ÎæÀÿú ¯ÿ÷æƒLÿë A™#Lÿ Lÿç~ç$#àÿæ
4  Making products last longer {¨÷æxÿLÿu SëÝçLÿ ’ÿêWö×æßê LÿÀÿç¯ÿæ†ÿë 1 2
5  Buying fewer things Lÿþ fçœÿçÌ Lÿç~ç¯ÿæLÿë 1 2
6  Saving more Lÿþ fçœÿçÌ Lÿç~ç¯ÿæLÿë 1 2
7  Buying less luxury products Lÿþ àÿNÿÀÿê {¨÷æxÿLÿu Lÿç~ç¯ÿæLÿë 1 2
8  Choosing cheaper brands m ÉÖæ ¯ÿ÷æƒSëçLÿ ¯ÿædç{œÿ¯ÿæLÿë 1 2
 Buying name brands less often œÿæþç†ÿ ¯ÿ÷æƒSëÝçLÿ Lÿç~ç¯ÿæ ¯ÿçÀÿÁÿ

9 1 2
LÿÀÿç¯ÿæLÿë
 Spending more time shopping around for better prices µÿàÿ ’ÿæþ{Àÿ ¨æB¯ÿæ ¨æBô
10 1 2
{Éæ¨çó{Àÿ A™#Lÿ Óþß ¯ÿ¿ß LÿÀÿç¯ÿæ†ÿë
 Buying more often on deals µÿàÿ ’ÿæþ{Àÿ ¨æB¯ÿæ ¨æBô {Éæ¨çó{Àÿ A™#Lÿ
11 1 2
Óþß ¯ÿ¿ß LÿÀÿç¯ÿæ†ÿë
 Checking prices more often on the internet B+Àÿú{œÿsú{Àÿ ¯ÿæÀÿºæÀÿ ’ÿæþ
12 1 2
Óº¤ÿ{Àÿ {Qæfç {œÿ¯ÿæLÿë
13  Negotiating prices more often A™#Lÿ $Àÿ þíÁÿ`ÿæÁÿ LÿÀÿç¯ÿæ 1 2
14
 {þæÀÿ {Éæ¨çó F¯ÿó Óoß
I did not change my shopping and saving behaviour
1 2
LÿÀÿç¯ÿæÀÿ Aµÿ¿æÓLÿë þëô ¨Àÿç¯ÿˆÿöœÿ Lÿ{Àÿ œÿæÜÿ]
(354-367
IF CODED 1 IN STATEMENT NO. 6 “SAVING MORE” IN Q1611 ASK Q1611B
SHOW CARD SA
Q1611B: You mentioned that you have started saving more of your money in the past 12 months. What
is the main purpose of these additional savings?
Aæ¨~ LÿÜÿç{àÿ {¾ S†ÿ 12 þæÓ ™Àÿç Aæ¨~ A™#Lÿ sZÿæ Óoß
LÿÀÿç¯ÿæLÿë AæÀÿ» LÿÀÿç$#àÿæ> FÜÿç A†ÿçÀÿçNÿ Óoß LÿÀÿç¯ÿæÀÿ
¨÷™æœÿ LÿæÀÿ~ Lÿ'~?
As a general precaution in case of another economic downturn
1. AæÜÿëÀÿç {SæsçF Aæ$#öLÿ ÓZÿs ¯ÿçÀÿë•{Àÿ {SæsçF ¨÷æLÿú 1
Óæ¯ÿú™æœÿ†ÿæ ÜÿçÓæ¯ÿ{Àÿ
I am afraid of losing my job in the near to mid-term future
2. {þæÀÿ `ÿæLÿçÀÿç A†ÿçœÿçLÿs{Àÿ ¯ÿæ `ÿæLÿÀÿêÀÿ þ™¿ A¯ÿ™#{Àÿ 2
œÿÎ {Üÿ¯ÿæÀÿ LÿæÀÿ~
My pension investments have disappeared due to the downturn
3. Aæ$#öLÿ ÓZÿs LÿæÀÿ~{Àÿ {þæÀÿ {¨œÿúÓœÿú œÿç{¯ÿÉSëÝçLÿ 3
A¨÷†ÿ¿ä {ÜÿæB Sàÿæ
I decided to acquire real estate in the next few years, since the downturn let drop the price levels
Aæ$#öLÿ ÓZÿs LÿæÀÿ~{Àÿ ’ÿæþÀÿ ÖÀÿ Lÿþç¾ç¯ÿæ
4. 4
LÿæÀÿ~{ÀÿœÿçLÿs µÿ¯ÿçÌ¿†ÿ{Àÿ {SæsçF ÀÿçFàÿú F{Îsú Lÿç~ç¯ÿæÀÿ
{¾æfœÿæ ÀÿÜÿçdç
I decided to acquire a car in the next few years, since the downturn let drop the price levels
xÿæDœÿús‚ÿö LÿæÀÿ~{Àÿ ’ÿæþÀÿ ÖÀÿ Lÿþç¾ç¯ÿæÀÿ Ó»æ¯ÿœÿæ
5. 5
ÀÿÜÿçdç {¯ÿæàÿç þëô œÿçLÿs Lÿçdç ¯ÿÌö þ™¿{Àÿ {SæsçF LÿæÀÿú
Lÿç~ç¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç
I started saving more due to personal investment plans and not because of the economic
þëô ¯ÿ¿NÿçS†ÿ œÿç{¯ÿÉ {¾æfœÿæ
downturn (i.e., real estate, cars, luxury items)
6. AãëÓæ{Àÿ A™#Lÿ Óoß LÿÀÿç¯ÿæLÿë AæÀÿ» LÿÀÿç$#àÿæ, Aæ$#öLÿ 6
ÓZÿs LÿæÀÿ~{Àÿ œÿæÜÿ] (¾$æ, ÀÿçFàÿú F{Îsú, LÿæÀÿú, àÿOÿÀÿê
AæB{sþúSëÝçLÿ)
7. I started saving more due to family reasons and not because of the economic downturn (i.e., 7 (368)

holidays, family support, children’s education) ¨Àÿç¯ÿæÀÿ
Óº¤ÿçLÿ LÿæÀÿ~{Àÿ þëô
A™#Lÿ Óoß LÿÀÿç¯ÿæLÿë AæÀÿ» LÿÀÿç$#àÿæ, Aæ$#öLÿ ÓZÿs
LÿæÀÿ~{Àÿ œÿæÜÿ] (¾$æ dësç’ÿçœÿ, ¨Àÿç¯ÿæÀÿ ÓÜÿæß†ÿæ,
Ó;ÿæœÿþæœÿZÿÀÿ Éçäæ)
IF CODED 2 “YES” IN QUESTION ATTF1 ASK Q1613
Q1613 Assuming the local economy gets better in the coming months, indicate if you would go back
to what you were doing before (i.e. more than a year ago) or stick to the change you indicating
making above.
×æœÿêß Aæ$#öLÿ ¯ÿ¿¯ÿ×æ{Àÿ AæÓ;ÿæ þæÓSëÝçLÿ{Àÿ DŸ†ÿç {Üÿ¯ÿ
{¯ÿæàÿç þ{œÿ LÿÀÿ;ÿë, {†ÿ{¯ÿ Aæ¨~ ¨í¯ÿö{Àÿ LÿÀÿë$#¯ÿæ
Aµÿ¿æÓSëÝçLÿë {üÿÀÿç ¾ç{¯ÿ (FLÿ ¯ÿÌöÀÿë A™#Lÿ ¨í¯ÿö{Àÿ) ¯ÿæ Aæ¨~
D¨{Àÿ D{àÿâQ LÿÀÿë$#¯ÿæ ¨Àÿç¯ÿˆÿöœÿLÿë ™Àÿç ÀÿÜÿç{¯
PLEASE ASK FOR ALL THE STATEMENTS FROM Q1611 CODED 1 “Yes, I have been doing
this”]
 I will go back to my previous habits þëô {þæÀÿ ¨í¯ÿö Aµÿ¿æÓLÿë {üÿÀÿç 1

¾ç¯ÿç
 I will not go back. I like or don’t mind the change and will keep it
 þëô {üÿÀÿç ¾ç¯ÿç œÿæÜÿ] þëô ¨Àÿç¯ÿˆÿöœÿLÿë ¨Ó¢ÿ LÿÀÿç 2
œÿæÜÿ] ¯ÿæ þ{œÿ LÿÀÿç œÿæÜÿ] þëô FÜÿæLÿë `ÿæàÿë ÀÿQ#¯ÿç
I will go back I will not go back. I

to my like or don’t mind the
previous change and will keep
habits its
 Shopping more often at discounters xÿçÔÿæD+{Àÿ A™#Lÿ $Àÿ 1 2

Lÿç~ç$#àÿæ
 ¨÷æB{µÿs {àÿ¯ÿàÿú ¯ÿæ
Buying more private labels or store brands
1 2
{ÎæÀÿú ¯ÿ÷æƒLÿë A™#Lÿ Lÿç~ç$#àÿæ
 Doing more things myself, cooking at home, repairing things,…
1 2
 ¨÷æB{µÿs {àÿ¯ÿàÿú ¯ÿæ {ÎæÀÿú ¯ÿ÷æƒLÿë A™#Lÿ Lÿç~ç$#àÿæ
 Making products last longer {¨÷æxÿLÿu SëÝçLÿ ’ÿêWö×æßê
1 2
LÿÀÿç¯ÿæ†ÿë
 Buying fewer things Lÿþ fçœÿçÌ Lÿç~ç¯ÿæLÿë 1 2
 Saving more Lÿþ fçœÿçÌ Lÿç~ç¯ÿæLÿë 1 2
 Buying less luxury products Lÿþ àÿNÿÀÿê {¨÷æxÿLÿu Lÿç~ç¯ÿæLÿë 1 2
 Choosing cheaper brands m ÉÖæ ¯ÿ÷æƒSëçLÿ ¯ÿædç{œÿ¯ÿæLÿë 1 2
 Buying name brands less often œÿæþç†ÿ ¯ÿ÷æƒSëÝçLÿ Lÿç~ç¯ÿæ

1 2
¯ÿçÀÿÁÿ LÿÀÿç¯ÿæLÿë
 Spending more time shopping around for better prices
 µÿàÿ ’ÿæþ{Àÿ ¨æB¯ÿæ ¨æBô {Éæ¨çó{Àÿ A™#Lÿ Óþß ¯ÿ¿ß 1 2
 Buying more often on deals µÿàÿ ’ÿæþ{Àÿ ¨æB¯ÿæ ¨æBô {Éæ¨çó{Àÿ 1 2

A™#Lÿ Óþß ¯ÿ¿ß LÿÀÿç¯ÿæ†ÿë
 Checking prices more often on the internet
 µÿàÿ ’ÿæþ{Àÿ ¨æB¯ÿæ ¨æBô {Éæ¨çó{Àÿ A™#Lÿ Óþß ¯ÿ¿ß 1 2
 Negotiating prices more often A™#Lÿ $Àÿ þíÁÿ`ÿæÁÿ LÿÀÿç¯ÿæ 1 2
 I did not change my shopping and saving behavior

 {þæÀÿ {Éæ¨çó F¯ÿó Óoß LÿÀÿç¯ÿæÀÿ Aµÿ¿æÓLÿë þëô 1 2
¨Àÿç¯ÿˆÿöœÿ Lÿ{Àÿ œÿæÜÿ]
(369-381)
CUTA: For each of the following categories please indicate if you have changed your spending in the last
12 months and if you plan to change it in the next 12 months
Aæ¨~ LÿÜÿç{àÿ {¾ S†ÿ 12 þæÓ ™Àÿç Aæ¨~ A™#Lÿ sZÿæ Óoß LÿÀÿç¯ÿæLÿë
AæÀÿ» LÿÀÿç$#àÿæ> FÜÿç A†ÿçÀÿçNÿ Óoß LÿÀÿç¯ÿæÀÿ ¨÷™æœÿ LÿæÀÿ~
Lÿ'~?
SHOW CATEGORY SHOW CARD
SL I don’t
NO. buy this
In the past 12 In the next 12 category
months months Avwg
S†ÿ 12 AæSæþêÿ GB
þæÓ 12 þæÓ K¨v‡U
þ™¿{Àÿ þ™¿{Àÿ MwiUv
Categories
wKwb
bv
Decreased spend
TICK ROTATION
Increased spend
Increased spend
Decresed spend
Not changed
Not changed
1 Facial skin care/cosmetics (Skin Cream )

1 2 3 üÿ¿æÓçßàÿ Ôÿçœÿú {LÿÀÿú (Ôÿçœÿú 4 5 6 9
Lÿ÷êþú)
2 9
Hair and body care. e.g Shampoo Üÿ{Àÿú Aæƒ
1 2 3 4 5 6
{¯ÿæxÿç {LÿÀÿú D’ÿæÜÿÀÿ~ É¿æ¸ë
3 9
1 2 3 Fragrances/ perfume üÿ÷æS÷æœÿúÓ/¨Àÿúüÿë¿þú 4 5 6
4 9
1 2 3 Fashion accessories üÿúæÓœÿ Aæ{ÓÓÀÿêfú 4 5 6
5 9
Women's and men's clothing H´&ë{þœÿúÓ Aæƒ
1 2 3 4 5 6
{þœÿúÓ {Lÿâæ$#ó
6 9
1 2 3 Children's clothing `ÿçàÿú{xÿ÷œÿúÓ {Lÿâæ$#ó 4 5 6
7 9
1 2 3 Shoes / footwear Éífú/üÿësú{H´Àÿ 4 5 6
8 9
1 2 3 Vacation travel {µÿ{LÿÓœÿú s÷æµÿàÿ 4 5 6
9 9
1 2 3 Cars / automobile LÿæÀÿ/A{sæ{þæ¯ÿæBàÿú 4 5 6
10 Home / house/ apartment itself (e.g. renovations) 9
1 2 3 WÀÿ/¨Àÿç¯ÿæÀÿ/A¨æsö{þ+ (D’ÿæÜÿÀÿ~ 4 5 6
œÿ¯ÿêLÿÀÿ~)
11 9
Home furnishings and décor {Üÿæþú üÿœÿ}Éçó Aæƒ
1 2 3 4 5 6
{xÿLÿÀÿú
12 9
Home cleaning products {Üÿæþú Lÿâçœÿçó
1 2 3 4 5 6
{¨÷æxÿLÿu&úÓ
13 1 2 3 Consumer electronics (e.g. TV, Colour TV Refrigerator PC, 4 5 6 9
Mobile phone) LÿœÿúfëþÀÿ

SL I don’t
NO. buy this
months months Avwg
Categories
wKwb
bv
TICK ROTATION
Decreased spend
Increased spend
Increased spend
Decresed spend
Not changed
Not changed
B{àÿLÿú{s÷æœÿçLÿúÓ (D’ÿæÜÿÀÿ~ sçµÿç,

Àÿèÿêœÿ sçµÿç, {Àÿüÿ÷çf{ÀÿsÀÿúÓ ¨çÓç
{þæ¯ÿæBàÿú {üÿæœÿú)
14 9
1 2 3 Home appliances {Üÿæþú Aæ¨âçßœÿÛÓú 4 5 6
15 9
1 2 3 Toys and games {sæßÓú Aæƒ {SþúÓ 4 5 6
16 Dairy products (incl. cheeses Fresh Milk ) 9
1 2 3 xÿæ{ßÀÿç {¨÷æxÿLÿu (`ÿêfú, †ÿæfæ ’ÿë™ 4 5 6
{œÿBLÿç)
17 9
1 2 3 Eggs Aƒæ 4 5 6
18 9
1 2 3 Fresh fruits/vegetables Lÿæfæ üÿàÿ/¨œÿç¨ÀÿçAæ 4 5 6
19 9
1 2 3 Fresh fish and seafood †ÿæfæ þæd F¯ÿó Óêüÿëxÿú 4 5 6
20 9
1 2 3 Fresh meat / Chicken †ÿæfæ þæóÓ /`ÿç{Lÿœÿú 4 5 6
21 9
1 2 3 Frozen foods {üÿ÷æfœÿú üÿëxÿúÓ 4 5 6
22 9
Dry and canned foods xÿ÷æB F¯ÿó Lÿ¿æœÿúxÿ
1 2 3 4 5 6
üÿëxÿú
23 9
1 2 3 Baby/children's food {¯ÿ¯ÿç/`ÿçàÿú{xÿ÷œÿú üÿëxÿ 4 5 6
24 Food seasoning, ketchup and sauces 9
1 2 3 4 5 6
üÿëxÿú ÓêÓœÿçó, {Lÿ`ÿúA¨ú F¯ÿó ÓæÓú
25 9
1 2 3 Chocolate `ÿ{Lÿæ{àÿsú 4 5 6
26 Snack foods (e.g. crisps, nuts Biscuits ) 9
1 2 3 Ó§æLÿú üÿëxÿúÓ (D’ÿæÜÿÀÿ~ Lÿ÷ç¨úÓ, 4 5 6
œÿsúÓ, ¯ÿçÓúLÿsúÓ)
27 9
1 2 3 Breakfast cereals {¯ÿ÷LÿúüÿæÎ ÓçÀÿçFàÿúÓ 4 5 6
28 9
Baked goods/pastry products {¯ÿLÿúxÿ
1 2 3 4 5 6
üÿëxÿúÓ/¨¿æÎ÷ê {¨÷æxÿLÿu
29 9
1 2 3 Restaurants/fast food {ÀÿÎëÀÿæ+/¨æÎ üÿëxÿú 4 5 6
30 9
1 2 3 Bottled water {¯ÿæsàÿúxÿ H´æsÀÿ 4 5 6
31 9
1 2 3 Juices fëÓú 4 5 6
32 9
1 2 3 Soft drinks Óüÿús xÿ÷çZÿúÓ 4 5 6
33 9
1 2 3 Wine & beer H´æBœÿú F¯ÿó ¯ÿêÀÿú 4 5 6
34 Spirits & other alcoholic beverages 9
1 2 3 ØçÀÿçsú F¯ÿó Aœÿ¿ AæàÿúLÿ{ÜÿæàÿçLÿú 4 5 6
¯ÿçµÿ{ÀÿfÓú
35 9
1 2 3 Coffee/tea Lÿüÿç/sç 4 5 6
36 1 2 3 4 5 6 9
Pet food {¨sú üÿëxÿú
SL I don’t
NO. buy this
months months Avwg
Categories
wKwb
bv
TICK ROTATION
Decreased spend
Increased spend
Increased spend
Decresed spend
Not changed
Not changed
37 9
1 2 3
Organic food products ASöæœÿçLÿú üÿëxÿú 4 5 6
¨÷xÿLÿu
38 "All natural" cosmetics and body care products 9
1 2 3 ""Aæàÿú œÿ¿æ`ÿëÀÿæàÿ'' †ÿÓú{þsçLÿúÓ 4 5 6
F¯ÿó {¯ÿæxÿç {LÿÀÿ ¨÷xÿLÿuÓú
39 Environment friendly home cleaning products 9
1 2 3 FœÿúµÿæBÀÿœÿú{þ+ üÿ÷ƒàÿê {Üÿæþú 4 5 6
Lÿâçœÿçó ¨÷xÿOÿ
40 9
1 2 3 Sporting goods {Øæs}ó SëxÿúÓ 4 5 6
41 9
1 2 3 Housewares (kitchen utensils,…) {Øæs}ó SëxÿúÓ 4 5 6
42 9
1 2 3 Luxury products àÿOÿÀÿê ¨÷xÿLÿu 4 5 6
43 9
Energy efficient appliances Fœÿföê FüÿçÓç{ß+
1 2 3 4 5 6
Aæ¨âç{ßœÿú{ÓÓú
(382-425) (426-468) (469-511)
Q1613B: What could get you to spend more? For each of the following items, indicate how much impact
it would have on your propensity to spend more. A significant impact, a limited impact, no impact. SA
{LÿDô fçœÿçÌ Aæ¨~Zÿë A™#Lÿ Qaÿö LÿÀÿæB{¯ÿ? œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç
AæB{sþú ¨æBô, Aæ¨~Zÿ {ä†ÿ÷{Àÿ A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ ¨÷¯ÿ~†ÿæ FÜÿæ
LÿÀÿ¨æ{Àÿ †ÿæÜÿæ `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë> {SæsçF SëÀÿë†ÿ´¨í‚ÿö ¨÷µÿæ¯ÿ, {SæsçF
Óêþç†ÿ ¨÷µÿæ¯ÿ, {Lÿò~Óç ¨÷µÿæ¯ÿ œÿë{Üÿô¾ SHOW CARD
A significant impact SëÀÿë†ÿ´¨í‚ÿö ¨÷µÿæ¯ÿ 1
A limited impact Óêþç†ÿ ¨÷µÿæ¯ÿ 2
No impact ¨÷µÿæ¯ÿ œÿë{Üÿô¾ 3
ROTATE STATEMENTS EXCEPT “OTHER”
No
signific impact
limited
TICK ant
impact
impact
Lower unemployment figures {¯ÿæ{ÀÿæfúSæ{{Àÿ Lÿþ

1. 1 2 3 (512)
ÓóQ¿æ
A job guarantee for the next 2+ years from my employer
2. {þæÀÿ þæàÿçLÿZÿÀÿë AæSæþê 2 ¯ÿÌöÀÿë A™#Lÿ 1 2 3 (513)
¨æBô `ÿæLÿçÀÿêÀÿ S¿æ{Àÿ+ê
An increase in my / my current job benefits and/or salary
3. {þæÀÿ ¯ÿˆÿöþæœÿ `ÿæLÿçÀÿêÀÿ 1 2 3 (514)
Óë¯ÿç™æSÝçLÿ /F¯ÿó ’ÿÀÿþæ{Àÿ ¯ÿõ•ç
4. My Husband/wife finding a job {þæÀÿ Ó´æþê/Úê {SæsçF 1 2 3 (515)

Lÿæþ {Qæfç{œÿ¯ÿæ
Reduced personal income taxes and/or higher tax benefits
5. ¯ÿ¿NÿçS†ÿ AæßLÿÀÿ{Àÿ Üÿ÷æÓ F¯ÿó/A™#Lÿ 1 2 3 (516)
LÿÀÿ dæÝSëÝçLÿ
Reduced health care and/or health care insurance costs
6.
Ó´æ×¿ ¨Àÿç`ÿ¾ö¿æ{Àÿ Üÿ÷æÓ F¯ÿó/{Üÿàÿú$ 1 2 3 (517)
{LÿÀÿú BœÿúÓëÀÿæœÿÛÀÿ Qaÿö{Àÿ Üÿ÷æÓ
Retailers offering lower prices on products

7. ¨÷xÿLÿu D¨{Àÿ Àÿç{sàÿÀÿþæ{œÿ Lÿþ ’ÿæœÿ 1 2 3 (518)
¨÷’ÿæœÿ LÿÀÿç¯ÿæ
Easier and/or more affordable access to credit
8. {Lÿ÷xÿçsúLÿë ÓÜÿf F¯ÿó/A™#Lÿ Óæþ$ö¿ A{¨äæ 1 2 3 (519)
¨Üÿqç¯ÿæÀÿ Óë¯ÿç™æ
Seeing the value of my real estate going up again
9. {Lÿ÷xÿçsúLÿë ÓÜÿf F¯ÿó/A™#Lÿ Óæþ$ö¿ A{¨äæ 1 2 3 (520)
¨Üÿqç¯ÿæÀÿ Óë¯ÿç™æ
Seeing the value of my investments rising again
10. {þæÀÿ œÿç{¯ÿÉÀÿ þíàÿ¿ AæÜÿëÀÿç ¯ÿõ•ç 1 2 3 (521)
¨æB¯ÿæLÿë {’ÿQ#¯ÿæ
My kids moving out of home, becoming financially independent
{þæÀÿ Ó;ÿæœÿþæ{œÿ WÀÿ ¯ÿæÜÿæÀÿLÿë
11. 1 2 3 (522)
¾ç¯ÿæLÿë {’ÿQ#¯ÿæ, Aæ$#öLÿµÿæ{¯ÿÀÿ Ó
´æ™êœÿ {ÜÿæB {†ÿQ#¯ÿæ
12. Other Aœÿ¿æœÿ¿ 1 2 3 (523)
ATT2: Below is a list of terms, values. For each please indicate if this is something that you would see as
more or less important to you than it was 2 years ago SA
œÿçþ§{Àÿ œÿçßþ, þíàÿ¿ B†ÿ¿æ’ÿçÀÿ {SæsçF †ÿæàÿçLÿæ ÀÿÜÿçdç, ’ÿßæLÿÀÿç ¨÷{†ÿ¿Lÿsç ¨æBô
`ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾ FÜÿæ 2 ¯ÿÉö ¨í¯ÿö{Àÿ $#¯ÿæ †ÿëÁÿœÿæ{Àÿ F{¯ÿ A™#Lÿ SëÀÿë†ÿ´¨í‚ÿö ¯ÿæ Lÿþ
SëÀÿë†ÿ´¨í~ö> SHOW CARD
 More important today than before ¨í¯ÿö ’ÿëÁÿœÿæ{Àÿ A™#Lÿ 1
SëÀÿë†ÿ´¨í‚ÿö
 As important now as before ¨í¯ÿö ’ÿëÁÿœÿæ{Àÿ A™#Lÿ 2
 Less important now than before ¨í¯ÿö ’ÿëÁÿœÿæ{Àÿ Lÿþ 3
ROTATE STATEMENTS
TICK More important As important Less
 today than now as important now
before before than before
1  Family ¨Àÿç¯ÿæÀÿ 1 2 3 (524)
2  Friends ¯ÿ¤ÿëþæ{œÿ 1 2 3 (525)
3  Local communities ×æœÿêß ÓþæfSëÝç†ÿ 1 2 3 (526)
4  Education Éçäæ 1 2 3 (527)
5  ×æœÿêß ÖÀÿ{Àÿ
Locally grown products 3
1 2
†ÿçAæÀÿç {¨÷æxÿLÿu (528)
6  Wealth Ó¸ˆÿç 1 2 3 (529)
7  Status þ¾ö¿æ’ÿæ 1 2 3 (530)
8  Saving {ÓµÿçóÓ 1 2 3 (531)
9  Tradition ¨Àÿ¸Àÿæ 1 2 3 (532)

10  Conviviality/festivity Aû¯ÿ Aæ`ÿÀÿ~ 1 2 3 (533)
11  Ethics œÿê†ÿç 1 2 3 (534)
12  Environment ¨ÀÿçÓÀÿ 1 2 3 (535)
13  My home {þæÀÿ WÀÿ 1 2 3 (536)
14  Bright colors Dg´Áÿ Àÿèÿ 1 2 3 (537)
15  Stability w×æßç†ÿ´ 1 2 3 (538)
16  Spirituality Aæ™¿æŠçLÿ†ÿæ 1 2 3 (539)
17  Religion Aæ™¿æŠçLÿ†ÿæ 1 2 3 (540)
18  Change ¨Àÿç¯ÿˆÿöœÿ 1 2 3 (541)
19  Professional success {¨ÉæS†ÿ Óæüÿàÿ¿ 1 2 3 (542)
20  Altruism {¨ÉæS†ÿ Óæüÿàÿ¿ 1 2 3 (543)
21  Naturalness {¨ÉæS†ÿ Óæüÿàÿ¿ 1 2 3 (544)
22  Luxury àÿOÿÀÿê 1 2 3 (545)
23  Craftsmanship LÿæÀÿçSæÀÿç†ÿæ 1 2 3 (546)
24 3
 Authenticity ¨÷æþæ~çLÿ†ÿæ 1 2
(547)
25  Calm Éæ;ÿ 1 2 3 (548)
26  D’ÿú{¯ÿS
Excitement 1 2 3 (549)
27  Wellness µÿàÿ ÀÿÜÿç¯ÿæ 1 2 3 (550)
28  Convenience µÿàÿ ÀÿÜÿç¯ÿæ 1 2 3 (551)
29  Value for money sZÿæÀÿ þíàÿ¿ 1 2 3 (552)
Section D – SENTIMENTS TOWARDS environmentally friendly PRODUCTS
WE NOW HAVE SEVERAL QUESTIONS ABOUT ENVIRONMENTALLY FRIENDLY OR GREEN

PRODUCTS.
F{¯ÿ Aæ{þ A{œÿLÿ SëÝçLÿ ¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ Óº¤ÿêß ¯ÿæ S÷êœÿ

¨÷xÿLÿu Óº¤ÿ{Àÿ ¨÷É§ ¨`ÿæÀÿçàÿæ
SHOW CARD
Q422 Are you willing to pay more for environmentally friendly products? SA
¨ÀÿçÓÀÿ {ÓòÜÿõ†ÿ {¨÷æxÿLÿu SëÝçLÿ ¨æBô Aæ¨~ A™#Lÿ ’ÿæþ {œÿ¯ÿæ{Àÿ ¨÷Öë†ÿ Ad;ÿç
Lÿç?
 I find it acceptable that environmentally friendly products are more expensive and I am ready to
¾’ÿç ¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ ¨÷xÿLÿu SëÝçLÿ Ó´êLÿæÀÿ
pay more for them
1
LÿÀÿç¯ÿæ ¨æBô {¾æS¿ F¯ÿó Qaÿö A™#Lÿ {’ÿQ#{àÿ þëô A™#Lÿ sZÿ
{’ÿ¯ÿæ ¨æBô ¨÷Öë†ÿ
 I find it understandable that environmentally friendly products are more expensive but I am not
¾’ÿç ¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ ¨÷xÿLÿu SëÝçLÿ Ó
ready to pay more for them
2
´êLÿæÀÿ LÿÀÿç¯ÿæ ¨æBô {¾æS¿ F¯ÿó Qaÿö A™#Lÿ {’ÿQ#{àÿ þëô
A™#Lÿ sZÿ {’ÿ¯ÿæ ¨æBô ¨÷Öë†ÿ
 I am willing to opt for environmentally friendly products, but they should be at the same price as
other products
3
 þëô ¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ ¨÷xÿLÿuSëÝçLÿ Lÿç~ç¯ÿæLÿë AæS÷ÜÿêÓ
Lÿç;ÿë {ÓSëÝçLÿ Aœÿ¿ ¨÷xÿLÿu ¨Àÿç FLÿæ ’ÿæþ{Àÿ $#¯ÿæ D`ÿç†ÿ
 I am not interested in environmentally friendly products.
 ¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ ¨÷xÿLÿuSëÝçLÿ D¨{Àÿ {þæÀÿ {Lÿò~Óç ¨÷LÿæÀÿ 4 (553)
Bbÿæ œÿë{Üÿô
SHOW CARD
Q201: How systematically do you currently buy " environmentally friendly " products or services?
SA

Aæ¨~ {Lÿ{†ÿ ¨•†ÿçS†ÿ µÿæ¯ÿ{Àÿ Aæ¨~ ¯ÿˆÿöþæœÿ{Àÿ ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' ¨÷xÿLÿuSëÝçLÿë
Lÿç{~?
1: I systematically buy " environmentally friendly " products
þëô ¨•†ÿçS†ÿ µÿæ¯ÿ{Àÿ Üÿ] ""¨ÀÿçÓÀÿ 1
{ÓòÜÿõ’ÿ''¨÷xÿLÿu SëÝçLÿ Lÿç{~
2: I sometimes buy " environmentally friendly " products
2
þëô Lÿçdç Óþß{Àÿ ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' ¨÷xÿLÿu Lÿç{~
3: I have bought " environmentally friendly " products in the past but do not
currently buy "green" products
3
þëô A†ÿê†ÿ{Àÿ ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' ¨÷xÿLÿu
Lÿç~ç$#àÿæ Lÿç;ÿë ¯ÿˆÿöþæœÿ{Àÿ Lÿç{~ œÿæÜÿ]
4: I have never bought " environmentally friendly " products
""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' ¨÷xÿLÿu þëô {Lÿ{¯ÿ ¯ÿç 4 (554)
Lÿç~ç$#àÿæ œÿæÜÿ]
IF CODED 2 / 3 / 4 IN Q201 ASK Q202
Q202: Please indicate the main reason why you do not buy "Environmentally friendly" products
systematically: SA
SHOW CARD
’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾ Aæ¨~ ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ''
¨÷xÿLÿuSëÝçLÿ ¨•†ÿçS†ÿ µÿæ¯ÿ{Àÿ œÿ Lÿç~ç¯ÿæÀÿ LÿæÀÿ~ {LÿDô {LÿDô :
" environmentally friendly " issues are not important to me
Relevance
1. {þæÀÿ {ä†ÿ÷{Àÿ ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' 1
¨÷æÓèÿççLÿ†ÿæ
¯ÿçÌßSëÝçLÿ SëÀÿë†ÿ´¨í‚ÿö œÿë{Üÿô
I am not aware of any "green" products
Awareness
2. ""S÷êœÿú'' {¨÷æxÿLÿu Óº¤ÿ{Àÿ þëô A¯ÿS†ÿ 2
A¯ÿS†ÿ†ÿæ
œÿë{Üÿô
I cannot find " environmentally friendly " products in the places
I usually shop at
Availability
3. þëô Óæ™æÀÿ~†ÿ… üÿ¨çó LÿÀÿç¯ÿæ ×æœÿ{Àÿ 3
D¨àÿ²†ÿæ ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' {’ÿQ#¯ÿæLÿë þç{Áÿ
œÿæÜÿ]
I am already loyal to non-" environmentally friendly " brands
Brand
4. F{¯ÿ þëô A~""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' ¯ÿ÷æƒ 4
¯ÿ÷æƒ
D¨{Àÿ œÿçÏæ¯ÿæœÿ
I do not have enough information to trust that " environmentally
friendly " products really are " environmentally friendly "
Trust ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' ¨÷xÿLÿu D¨{Àÿ µÿÀÿÓæ
5. 5
¯ÿçÉ´æÓ LÿÀÿç¯ÿæ ¨Àÿç †ÿ$¿ {þæÀÿ ¨æQ{Àÿ œÿæÜÿ]
F¯ÿó FÜÿæ Ó†ÿ{Àÿ ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' Adç
Lÿç
I believe " environmentally friendly " products are of a lower
quality (e.g. performance, taste, design, durability) than
conventional products
Quality ¨÷`ÿÁÿç†ÿ ¨÷xÿLÿu †ÿëÁÿœÿæ{Àÿ ""¨ÀÿçÓÀÿ
6. 6
Së~¯ÿˆÿæ {ÓòÜÿõ’ÿ'' ¨÷xÿ†ÿu SëÝçLÿ Së~þæœÿ{Àÿ
œÿçþ§ {¯ÿæàÿç þëô þ{œÿ Lÿ{Àÿ (D’ÿæÜÿÀÿ~
äþ†ÿæ, Àÿë`ÿç, xÿçfæBœÿú, ’ÿæWö×æßç†ÿ´)
There is not enough variety of " environmentally friendly "
Choice {þæÀÿ Aæ¯ÿÉ¿Lÿ†ÿæ
products to match my needs
7. 7
¨Ó¢ÿ AœÿëÓæ{Àÿ ¯ÿædç {œÿ¯ÿæ ¨Àÿç ""¨ÀÿçÓÀÿ
{ÓòÜÿõ’ÿ'' SëÝçLÿ ¾{$Î D¨àÿ² œÿë{Üÿô
8. Price The price of " environmentally friendly " products is not 8 (555)
attractive
’ÿæþ
{þæÀÿ Aæ¯ÿÉ¿Lÿ†ÿæ AœÿëÓæ{Àÿ ¯ÿædç
{œÿ¯ÿæ ¨Àÿç ""¨ÀÿçÓÀÿ {ÓòÜÿõ’ÿ'' SëÝçLÿ
¾{$Î D¨àÿ² œÿë{Üÿô
Q203: For each of the following claims or statements, indicate how important they in determining the
products you buy / consume? SA
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ’ÿæ¯ÿê ¯ÿæ ¯ÿNÿ¯ÿ¿ D¨{Àÿ, Aæ¨~
Lÿç~ë†ÿçµÿæ/D¨{µÿæS LÿÀÿë$#¯ÿæ ¨÷xÿLÿuSëÝçLÿë A¯ÿ™æÀÿ~
LÿÀÿç¯ÿæ ¨æBô {Lÿ{†ÿ’ÿíÀÿ ¨¾ö¿;ÿ SëÀÿë†ÿ´¨í‚
SHOW CARD
 Very important ¯ÿÜÿë†ÿ SëÀÿë†ÿ´¨í‚ÿö 1
 Somewhat important Lÿçdçsæÿ SëÀÿë†ÿ´¨í‚ÿö 2
 Neither important nor unimportant SëÀÿë†ÿ´¨í‚ÿö œÿë{Üÿô ¯ÿæ

3
ASëÀÿë†ÿ´¨í‚ÿö œÿë{Üÿô
 Somewhat unimportant Lÿçdçsæÿ ASëÀÿë†ÿ´¨í‚ÿö 4
 Not important at all Aæ{’ÿò SëÀÿë†ÿ´¨í‚ÿö œÿë{Üÿô 5
Very Somewh Neither Somewhat Not

importa at important nor unimporta important
 nt important unimportant nt at all
 Grown or produced locally (near

where I live)
 ×æœÿêß µÿ´{Àÿ `ÿæÌ
LÿÀÿë$#¯ÿæ ¯ÿæ 1 2 3 4 5 (556)
†ÿçAæÀÿç LÿÀÿë$#¯ÿæ
({þæÀÿ ¯ÿæÓ ×æœÿ
œÿçLÿs{Àÿ)
 Made from recycled materials
 ÀÿçÓæB{Lÿàÿ
1 2 3 4 5 (557)
LÿÀÿë$#¯ÿæ ÓæþS÷êÀÿë
†ÿçAæÀÿç
 Made with fresh and all natural
ingredients (ie. no synthetic
additives, chemicals or
preservatives) †ÿæfæ F¯ÿó
¨÷æLÿõ†ÿçLÿ 1 2 3 4 5 (558)
D¨æ’ÿæœÿ{Àÿ †ÿçAæÀÿç
(¾$æ Óç{¡ÿsçLÿú
Aæxÿçsçµÿú, {LÿþçLÿàÿú
¯ÿæ ¨÷ç{Óµÿösçµÿú dÝæ)
 Made with organic ingredients
 {fð¯ÿ D¨æ’ÿæœÿ{Àÿ
†ÿçAæÀÿç 1 2 3 4 5 (559)
 All ingredients are known to me (ie.

clear labeling of all
of the ingredients / materials in
contains)
 ÓþÖ D¨æ’ÿæœÿLÿë þëô 1 2 3 4 5 (560)
fæ{~ (¾$æ ÓþÖ
D¨æ’ÿæœÿ/fçœÿçÌ SëÝçLÿ
Óº¤ÿ{Àÿ ØÎµÿæ¯ÿ{Àÿ
{àÿ¯ÿàÿ{Àÿ D{àÿâQ#†ÿ)
 It has clear labeling of the "carbon
footprint" / carbon emissions impact
of the product itself
 FÜÿæ{Àÿ ÙÿúÌuµÿæ¯ÿ{Àÿ
Lÿæ¯ÿöœÿ üÿësú ¨÷ç+Àÿ 1 2 3 4 5 (561)
Lÿæ¯ÿöœÿ FþçÓœÿÀÿ F¯ÿ

DŒæ’ÿœÿÀÿ ¨÷µÿæ¯ÿ
D¨{Àÿ {àÿ¯ÿàÿ LÿÀÿç Adç
 It is produced by a company that I
believe has a good reputation for
sustainability
 FÜÿæ Fþç†ÿç {SæsçF
Lÿ¸æœÿê ’ÿ´æÀÿæ 1 2 3 4 5 (562)
†ÿçAæÀÿç {¾ {Ó
Lÿ¸æœÿê {¨æÌ~êß ¨æBô
Óëœÿæþ ’ÿÀÿLÿæÀÿ
{¯ÿæàÿç ¯ÿçÉ´æÓ Lÿ{Àÿ
 The packaging of the product is
produced from sustainable
materials FÜÿç
{¨÷æxÿLÿu 1 2 3 4 5 (563)
¨¿æ{Lÿf] {¨æÌ~êß ÓæþS÷ê
’ÿ´æÀÿæ †ÿçAæÀÿç
 Environmental/fair trade claims
certified by an independent third
¨ÀÿçÓÀÿ/{üÿßÀÿ
party label
{s÷xÿú ¨æBô {SæsçF Ó
1 2 3 4 5 (564)
´æ™êœÿ $xÿö ¨æsöê Ó
´æÀÿæ Ós}üÿæB
LÿÀÿë$#¯ÿæ {àÿ¯ÿàÿú
ÓÜÿç†ÿ
 Carries a fair trade / ethical label
from manufacturer or retailer
 œÿçþöæ†ÿæ ¯ÿæ
Àÿç{sàÿÀÿZÿ vÿæÀÿë 1 2 3 4 5 (565)
¨æÀÿ¸ÀÿçLÿ {üÿßÀÿ
{s÷xÿ/F$#Lÿàÿ {àÿ¯ÿàÿ
¯ÿÜÿœÿ Lÿ{Àÿ
Section E – SENTIMENTS TOWARDS LUXURY PRODUCTS
We would now like to know more about your purchases of luxury products.
F{¯ÿ Aæ{þ Aæ¨~ZÿÀÿ àÿOÿÀÿê {¨÷æxÿLÿu Lÿç~ç¯ÿæ Aµÿ¿æÓ Óº¤ÿ{Àÿ
fæ~ç¯ÿæLÿë `ÿæ{Üÿô>|
LX1: Have you purchased a luxury product in the past 3 years? By Luxury product I mean (such as
highly expensive gadgets, watches, expensive clothes & accessories etc.) SA
S†ÿ 3 ¯ÿÌö þ™¿{Àÿ Aæ¨~ {Lÿò~Óç àÿOÿÀÿê {¨÷æxÿLÿu Lÿç~ç$#{àÿ Lÿç? àÿOÿÀÿê {¨÷æxÿLÿu
þæ{œÿ ¯ÿëlæB¯ÿæLÿë `ÿæ{Üÿô {¾ (A†ÿ¿™#Lÿ ¯ÿ¿ß¯ÿÜÿëÁÿ D¨LÿÀÿ~, WÝç, ’ÿæþê {Lÿâæ$
F¯ÿó Aæ{ÓÓÀÿêfú B†ÿ¿æ’ÿç)
 Yes Üÿô 1
"IF NO, GO TO NEXT SECTION I.E. SKIP LX2
 No œÿæ 2 (566)
LX2: How important are the following elements for you now in making a luxury purchase (1 very
important, 5 not important at all)? SA

{SæsçF àÿOÿÀÿê QÀÿê’ÿ LÿÀÿç¯ÿæ {ä†ÿ÷{Àÿ œÿç{þ§æNÿ ¯ÿçÌßSëÝçLÿ
{Lÿ{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ SëÀÿë†ÿ´¨í‚ÿö (1þæ{œÿ ¯ÿÜÿë†ÿ SëÀÿë†ÿ´¨í‚ÿö 5 þæ{œÿ
Aæ{’ÿò SëÀÿë†ÿ´¨í‚ÿö œÿí{Üÿô)?
SHOW CARD
 Very important ¯ÿÜÿë†ÿ SëÀÿë†ÿ´¨í‚ÿö 1
 Somewhat important Lÿçdçsæ SëÀÿë†ÿ´¨í‚ÿö 2
 Neither important nor unimportant Lÿçdçsæ SëÀÿë†ÿ´¨í‚ÿö 3
 Somewhat unimportant Lÿçdçsæ ASëÀÿë†ÿ´¨í‚ÿö 4
 Not important at all Aæ{’ÿò SëÀÿë†ÿ´¨í‚ÿö œÿë{Üÿô 5
ROTATE STATEMENTS
Neither Somewha Not
Very Somewhat
important t importan
TICK important important
nor unimporta t at all
unimportant nt
1 The brand name ¯ÿ÷æƒÀÿ œÿæþ 1 2 3 4 5 (567)

Visibility of the brand name on the item 3 4 5
2 AæB{sþú D¨{Àÿ ¯ÿ÷æƒÀÿ 1 2
œÿæþ {’ÿQ#¯ÿæ (568)
Quality of materials/fabrication 3 4 5
3 ÓæþS÷ê/üÿ¿æ¯ÿ÷ç{LÿÉœÿ 1 2
Së~S†ÿ þæœÿ (569)
Durability of the item 3 4 5
4 1 2
AæB{sþúÀÿ ’ÿêWö×æßç†ÿæ (570)
Country where product/item is 3 4 5
manufactured ¨÷xÿLÿu
’ÿçAæÀÿç
5 1 2
LÿÀÿë$#¯ÿæ ÀÿæÎ÷Àÿ œÿæþ
{¨÷æxÿLÿu/AæB{sþ D¨{Àÿ (571)
Stylishness, in line with the latest trends 3 4 5
6 Aæ™ëœÿçLÿ ¨÷¯ÿ~†ÿæ 1 2
AœÿëÓæ{Àÿ ÎæBàÿ (572)
Environmental friendliness of item 3 4 5
7 AæB{sþúÀÿ ¨ÀÿçÓÀÿ ¯ÿ¤ÿë†ÿ 1 2
´†ÿæ (573)
Fun from buying / owning the item 3 4 5
FÜÿç AæB{sþú
8 1 2
Lÿç~ç¯ÿæ{Àÿ /œÿçfÓ´
LÿÀÿ¯ÿæ{Àÿ þfæ (574)
Researching the item in advance / 3 4 5
knowing all the fine details
9 AS÷~ê µÿæ¯ÿ{Àÿ Aæßç{sþLÿë 1 2
A™¿ßœÿ LÿÀÿç¯ÿæ/ÓþÖ
¯ÿç¯ÿÀÿ~ ÓÜÿç†ÿ fæ~ç¯ÿæ (575)
Getting a price discount 3 4 5
10 1 2
’ÿæþ{Àÿ xÿçÔÿæD+ ¨æB¯ÿæ (576)
Knowledgeability of the salesperson 3 4 5
11 {Óàÿú¨ÓöœÿÀÿ Aµÿçj†ÿæÀÿ 1 2
äþ†ÿæ (577)
Authenticity/craftsmanship 3 4 5
12 1 2
¨÷æþæ~çLÿ†ÿæ/LÿæÀÿçSÀÿê (578)
Section H – TRADING UP AND TRADING DOWN

Q600: For each of the following categories, please indicate those in which you are likely to spend more to
get a product that is better than the rest, where you are indifferent about how much you spend, and
where you choose to spend less, because it is less important to you.
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæS ¨æBô, ’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾
Aæ¯ÿ~ Aœÿ¿ ¨÷xÿLÿuÀÿ †ÿëÁÿœÿæ{Àÿ {LÿDô ¯ÿçµÿæSÀÿ ¨÷xÿLÿu D¨{Àÿ
A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç, {¾Dô {ä†ÿ÷{Àÿ A¨~
{Lÿ{†ÿ Qaÿö LÿÀÿç{¯ÿ {Ó {ä†ÿ÷{Àÿ µÿçŸÓ F¯ÿó {LÿDô {ä†ÿ÷{Àÿ Lÿþ
Qaÿö LÿÀÿç{¯ÿ LÿæÀÿ~Ó LÿæÀÿ~ FÜÿæ Aæ¨~Zÿ {ä†ÿ÷{Àÿ Lÿþ SëÀÿë†ÿ
´¨í‚ÿö
Using the following scale, please indicate your attitude about spending in each of the following categories.
œÿç{þ§æNÿ {Ôÿàÿ ¯ÿ¿¯ÿÜÿæÀÿLÿÀÿç œÿçþ§{Àÿ $#¯ÿæ ¯ÿçµÿæSSëÝçLÿ
D¨{Àÿ Qaÿö LÿÀÿç¯ÿæÀÿ ’ÿõÎç{Lÿæ~Lÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
5 = I'm willing to pay as much as I can to get the very best that I can in this category of products.
5 = FÜÿç
¯ÿçµÿæSÀÿ Ó¯ÿëvÿæÀÿë Dˆÿþ ¨÷xÿLÿu ¨æB¯ÿæ ¨æBô þëô {þæÀÿ
Óæþ$ö¿Àÿ {ÉÌ ¨¾ö¿;ÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ
4 = I'm willing to spend somewhat more in order to get a somewhat better product in this category.
4 = FÜÿç
¯ÿçµÿæSÀÿ Lÿçdçsæ Dˆÿþ ¨÷xÿLÿu ¨æB¯ÿæ ¨æBô þëô {þæÀÿ Lÿçdçsæ
A™#Lÿÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†
3 = I don't try to spend more or less on this category of products.
3 = FÜÿç¯ÿçµÿæSÀÿ {¨÷æxÿLÿu ¨æBô þëô A™#Lÿ ¯ÿæ Lÿ Qaÿö LÿÀÿç¯ÿæLÿë
¨÷Öë†ÿ œÿëÜÿô
2 = I try to save a little money by spending less when I buy this category of products.
2 = FÜÿç
¯ÿçµÿæSÀÿ {¨÷æxÿLÿu Lÿç~ç¯ÿæ Óþß{Àÿ {¾{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ Lÿþ
Qaÿö LÿÀÿç¨æ{Àÿ ¾æ LÿÀÿç Lÿçdç sZÿæ Óoß LÿÀÿç¯ÿæLÿë {`ÿÉuæ Lÿ{Àÿ
1 = I spend the bare minimum in this category.
1 = FÜÿç ¯ÿçµÿæS{Àÿ þëô A†ÿç Lÿþ Qaÿö Lÿ{Àÿ
Not applicable - I neither buy nor plan to buy products in this category.
¨÷{¾æf¿ œÿë{Üÿô - FÜÿç ¯ÿçµÿæSÀÿ {¨÷æxÿLÿu Lÿç~ç{¯ÿ ¯ÿæ Lÿç~ç¯ÿæÀÿ
{¾æfœÿæ Lÿ{Àÿ œÿæÜÿ]
Q600
1 2 3 4 5 6
I’m willing I’m willing
I spend the I try to save I don’t try to to spend to pay as
bare a little spend more somewhat much as I
minimum… money or less… more can…
þëô A™#Lÿ ¯ÿæ
Lÿçdçsæ Lÿçdçsæ
þëô A†ÿç NA
Lÿçdç sZÿæ Óoß
Lÿ Qaÿö A™#Lÿÿ sZÿæA™#Lÿÿ sZÿæ
Lÿþ Qaÿö LÿÀÿç¯ÿæLÿëLÿÀÿç¯ÿæLÿë {’ÿ¯ÿæLÿë {’ÿ¯ÿæLÿë
Lÿ{Àÿ {`ÿÉuæ Lÿ{Àÿ¨÷Öë†ÿ œÿëÜÿô ¨÷Öë† ¨÷Öë†
[ROTATE ITEMS]
I TRY
I DON’T I’M I’M NA
TO TRY TO WILLING WILLING
I spend
SAVE SPEND TO TO PAY
the bare
A MORE SPEND AS
minimu
LITTLE OR SOMEW MUCH
m… MONE LESS… HAT AS I
Y MORE CAN…
1 Athletic shoes AÆ$Ú{ÀŸSÇ ÉÍ 1 2 3 4 5 6 (579)

Jewellery and accessories 3 4 5 6
2 1 2
SÜÿ~æ F¯ŸÓ AÆ{ÓÓÀŸÊFÚ (580)
3 Kid's clothing LÿçxÿúÓ {Lÿâæ$#ó 1 2 3 4 5 6 (581)
Personal clothing ¨ÓöŒŸÆÀŸ 3 4 5 6
4 1 2
{LŸÂÆ$#Ó (582)

5 Shoes Éí 1 2 3 4 5 6 (583)
LUXURY PRODUCTS (handbags, 3 4 5 6
designer clothing
6 ÿOÿÀÿê {¨÷æxÿLÿu (Üÿ¿æƒ 1 2
¯ÿ¿æS, xÿçfæBœÿÀÿú
{Lÿâæ$#ó) (584)
7 Cars LŸÆÀŸÚ 1 2 3 4 5 6 (585)
Mobile phone contract and services 3 4 5 6
8
{ÞÆ¯ŸÆB {ÜŸÆŒŸÚ 1 2
LŸ+÷ÆLŸU F¯ŸÓ ÓΜŸ}ÓÚ
M (586)
Consumer electronics e.g. MP3 player / 3 4 5 6
iPod, dvd player LÿœÿúfëþÀÿú
B{àÿLÿú{s÷æœÿçOÿ
9 1 2
D’ÿæÜÿÀÿ~ Fþú¨ç3
{¨âßÀÿú/AæB{¨æxÿú,
xÿçµÿçxÿç {¨âßÀÿú (587)
Hair care services {ÜŸÀŸÚ 3 4 5 6
10 1 2
{LŸÀŸÚ ÓΜŸ}{ÓÓ (588)
WASHER/DRYER H´æÌÀÿ/xÿ÷æßÀÿú 3 4 5 6
11 1 2
(589)
SMALL HOME APPLIANCES (e.g. iron, 3 4 5 6
microwave
{dæs {Üÿæþú Aæ¨âßæ{œÿÛÓú
(D’ÿæÜÿÀÿ~ AæßÀÿœÿú,
12 þæB{Lÿ÷æ{µÿ¯ÿú) 1 2
(590)
Large home appliances(e.g. washing 3 4 5 6
machine, air conditioner
13 ¯ÿÝ {Üÿæþú Aæ¨âæ{ß{œÿÛÓ (D’ÿæ. H 1 2
´æÉçó {þÉçœÿú, FßÀÿ LÿƒçÉœÿÀÿú)
(591)
14 FURNITURE ÜŸ‚ŸÇÖ`ŸÀŸÚ 1 2 3 4 5 6 (592)
Home decor and/or remodelling 3 4 5 6
15 {Üÿæþú {xÿLÿÀÿú F¯ÿó/¯ÿæ Àÿçþ{xÿàÿçó 1 2
(593)
My home or apartment itself 3 4 5 6
16 1 2
{þæÀÿ QÀÿ ¯ÿæ A¨æsö{þ+ (594)
Toys and games {sæßÓú Aæƒ 3 4 5 6
17 1 2
{SþúÓ (595)
Sporting equipment {Øæs}ó 3 4 5 6
18 1 2
D¨LÿÀÿ~ (596)
Entertainment (IN HOME/ OUT OF 3 4 5 6
HOME ¯ÿç{œÿæ’ÿœÿ
19 1 2
(WÀÿ{Àÿ/WÀÿ
¯ÿæÜÿæÀÿ{Àÿ) (597)
Fast-service restaurants 3 4 5 6
20 1 2
üÿæÎ Óµÿ}Óú {ÀÿÎëÀÿæ+ (598)
Sit-down restaurants Óçsú xÿæDœÿ 3 4 5 6
21 1 2
{ÀÿÎëÀÿæ+ (599)
Travel & vacations µÿ÷þ~ F¯ÿó 3 4 5 6
22 1 2
dësç’ÿœÿ (600)
23 Refrigerator {Àÿüÿ÷çf{ÀÿsÀÿú 1 2 3 4 5 6 (601)
24 Colour TV Àÿèÿêœÿ sçµÿç 1 2 3 4 5 6 (602)
Mobile phone {þæ¯ÿæBàÿú 3 4 5 6
25 1 2
{üÿæœÿú (603)
Q615 We would now like to understand more about your spending for everyday purchases of groceries
and household items. For each of the following categories, please indicate those in which you are
likely to spend more to get a product that is better than the rest, where you are indifferent about
how much you spend, and where you choose to spend less, because it is less important to you.
Spending less might include buying a lower-priced brand in this category or buying a generic or
store-brand product. SA
F{¯ÿ Aæ{þ Aæ¨~ ¨÷†ÿç’ÿçœÿ ¨æBô {S÷æÓÀÿê F¯ÿó ÜÿæDÓú {Üÿæàÿúxÿ
AæB{sþú Lÿç~ç¯ÿæ {ä†ÿ÷{Àÿ LÿÀÿë$#¯ÿæ Qaÿö Óº¤ÿ{Àÿ AæÜÿëÀÿç
¯ÿëlç¯ÿæLÿë `ÿæ{Üÿô> œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæS ¨æBô, ’ÿßæLÿÀÿç
`ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾ Aæ¯ÿ~ Aœÿ¿ ¨÷xÿLÿuÀÿ †ÿëÁÿœÿæ{Àÿ {LÿDô
¯ÿçµÿæSÀÿ ¨÷xÿLÿu D¨{Àÿ A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç,
{¾Dô {ä†ÿ÷{Àÿ A¨~ {Lÿ{†ÿ Qaÿö LÿÀÿç{¯ÿ {Ó {ä†ÿ÷{Àÿ µÿçŸÓ F¯ÿó {LÿDô
{ä†ÿ÷{Àÿ Lÿþ Qaÿö LÿÀÿç{¯ÿ LÿæÀÿ~Ó LÿæÀÿ~ FÜÿæ Aæ¨~Zÿ {ä†ÿ÷{Àÿ
Lÿþ SëÀÿë†ÿ´¨í‚ÿö
Using the following scale, please indicate your attitude about spending in each of the following categories.
œÿç{þ§æNÿ {Ôÿàÿ ¯ÿ¿¯ÿÜÿæÀÿLÿÀÿç œÿçþ§{Àÿ $#¯ÿæ ¯ÿçµÿæSSëÝçLÿ
D¨{Àÿ Qaÿö LÿÀÿç¯ÿæÀÿ ’ÿõÎç{Lÿæ~Lÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
5 = I'm willing to pay as much as I can to get the very best that I can in this category of products.
5 = FÜÿç
¯ÿçµÿæSÀÿ Ó¯ÿëvÿæÀÿë Dˆÿþ ¨÷xÿLÿu ¨æB¯ÿæ ¨æBô þëô {þæÀÿ
Óæþ$ö¿Àÿ {ÉÌ ¨¾ö¿;ÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†
4 = I'm willing to spend somewhat more in order to get a somewhat better product in this category.
4 = FÜÿç
¯ÿçµÿæSÀÿ Lÿçdçsæ Dˆÿþ ¨÷xÿLÿu ¨æB¯ÿæ ¨æBô þëô {þæÀÿ Lÿçdçsæ
A™#Lÿÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†
3 = I don't try to spend more or less on this category of products.
3 = FÜÿç¯ÿçµÿæSÀÿ {¨÷æxÿLÿu ¨æBô þëô A™#Lÿ ¯ÿæ Lÿ Qaÿö LÿÀÿç¯ÿæLÿë
¨÷Öë†ÿ œÿëÜÿô
2 = I try to save a little money by spending less when I buy this category of products.
2 = FÜÿç
¯ÿçµÿæSÀÿ {¨÷æxÿLÿu Lÿç~ç¯ÿæ Óþß{Àÿ {¾{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ Lÿþ
Qaÿö LÿÀÿç¨æ{Àÿ ¾æ LÿÀÿç Lÿçdç sZÿæ Óoß LÿÀÿç¯ÿæLÿë {`ÿÉuæ Lÿ{Àÿ
1 = I spend the bare minimum in this category.
1 = FÜÿç ¯ÿçµÿæS{Àÿ þëô A†ÿç Lÿþ Qaÿö Lÿ{Àÿ
Not applicable - I neither buy nor plan to buy products in this category.
¨÷{¾æf¿ œÿë{Üÿô - FÜÿç ¯ÿçµÿæSÀÿ {¨÷æxÿLÿu Lÿç~ç{¯ÿ ¯ÿæ Lÿç~ç¯ÿæÀÿ
{¾æfœÿæ Lÿ{Àÿ œÿæÜÿ]
SHOW CARD
Q615 For each of the following categories, please indicate those in which you are likely to spend more to get a
product that is better than the rest, where you are indifferent about how much you spend, and where you
choose to spend less, because it is less important to you.
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæS ¨æBô, ’ÿßæLÿÀÿç `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë {¾
Aæ¯ÿ~ Aœÿ¿ ¨÷xÿLÿuÀÿ †ÿëÁÿœÿæ{Àÿ {LÿDô ¯ÿçµÿæSÀÿ ¨÷xÿLÿu D¨{Àÿ
A™#Lÿ Qaÿö LÿÀÿç¯ÿæÀÿ Ó»æ¯ÿœÿæ ÀÿÜÿçdç, {¾Dô {ä†ÿ÷{Àÿ A¨~ {Lÿ{†ÿ
Qaÿö LÿÀÿç{¯ÿ {Ó {ä†ÿ÷{Àÿ µÿçŸÓ F¯ÿó {LÿDô {ä†ÿ÷{Àÿ Lÿþ Qaÿö LÿÀÿç{¯ÿ
LÿæÀÿ~Ó LÿæÀÿ~ FÜÿæ Aæ¨~Zÿ {ä†ÿ÷{Àÿ Lÿþ SëÀÿë†ÿ´¨í‚ÿö
1 2 3 4 5 6
I spend the I’m willing to
I don’t try to I’m willing to
bare I try to save a spend
spend more pay as much
minimum… little money somewhat
or less… as I can…
more
þëô A†ÿç þëô A™#Lÿ ¯ÿæ Lÿçdçsæ Lÿçdçsæ
Lÿçdç sZÿæ Óoß
Lÿ Qaÿö NA
Lÿþ Qaÿö LÿÀÿç¯ÿæLÿëLÿÀÿç¯ÿæLÿë
A™#Lÿÿ A™#Lÿÿ sZÿæ
sZÿæ {’ÿ¯ÿæLÿë
Lÿ{Àÿ {`ÿÉuæ Lÿ{Àÿ¨÷Öë†ÿ œÿëÜÿô {’ÿ¯ÿæLÿë
¨÷Öë†
¨÷Öë†
[ROTATE ITEMS]

I’M NA
I DON’T
I TRY WILLING
TRY TO I’M WILLING
I spend the TO TO PAY
SPEND TO SPEND
bare SAVE A AS
MORE SOMEWHAT
minimum… LITTLE MUCH
OR MORE
MONEY AS I
LESS…
CAN…
1 Beer ¯ÿçßÀÿ 1 2 3 4 5 6 (604)
Bottled water {¯ÿæsàÿúxÿ H
2 1 2 3 4 5 6 (605)
´æsÀÿ
3 Coffee Lÿüÿç 1 2 3 4 5 6 (606)
4 Tea `ÿæ 1 2 3 4 5 6 (607)
5 Juices fëÓ 1 2 3 4 5 6 (608)
Spirits (Hard Alcoholic drink)
6 1 2 3 4 5 6 (609)
ØçÀÿçsú
7 Soft drinks Óüÿús xÿ÷çZÿúÓ 1 2 3 4 5 6 (610)
Energy and sport drinks
8 1 2 3 4 5 6 (611)
Óüÿús xÿ÷çZÿúÓ
9 Wine H´æBœÿú 1 2 3 4 5 6 (612)
Dairy products ( fresh milk)
10 1 2 3 4 5 6 (613)
xÿæ{ßÀÿê ¨÷xÿLÿuÓú
11 Fresh food {üÿ÷Éú üÿëxÿú 1 2 3 4 5 6 (614)
Organic food ASöæœÿçLÿú
12 1 2 3 4 5 6 (615)
üÿëxÿú
Over-the-counter health
remedies (Sold directly to a
Consumer without Prescription)
HµÿÀÿú’ÿç LÿæD+Àÿú
13 {Üÿàÿú$ {Àÿþçxÿçfú 1 2 3 4 5 6 (616)
(¨÷çÔÿ÷ç¨Óœÿú dÝæ
D¨{µÿæNÿæZÿë ¯ÿçLÿ÷ç
LÿÀÿë$#¯ÿæ)
Vitamins and supplements
14 µÿçsæþçœÿú F¯ÿó 1 2 3 4 5 6 (617)
Ó¨âç{þ+úÓ
Paper products {¨¨Àÿú
15 1 2 3 4 5 6 (618)
{¨÷æxÿLÿu&úÓ
Household cleaners
16 ÜÿæDÓú{Üÿæàÿúxÿ 1 2 3 4 5 6 (619)
LÿâçœÿÓö
Laundry detergents
17 1 2 3 4 5 6 (620)
àÿæƒ÷ê xÿç{sÀÿú{f+úÓ
Pet food and pet care products
18 {¨súüÿëxÿú Aæƒ {¨sú 1 2 3 4 5 6 (621)
{LÿÀÿú {¨÷æxÿLÿu&úÓ
Body and hair care products /
Shampoo
19 {¯ÿæxÿç Aæƒ 1 2 3 4 5 6 (622)
{ÜÿßÀÿ{LÿÀÿú
{f÷æxÿLÿu&úÓ/É¿æ¸í
Facial skin care and cosmetics
e. Skin Cream
20 üÿ¿æÓçßàÿ Ôÿçœÿú {LÿÀÿú 1 2 3 4 5 6 (623)
Aæƒ LÿÓú{þsçLÿúÓ
Ôÿçœÿú Lÿ÷êþú
Canned food Lÿ¿æœÿúxÿ
21 1 2 3 4 5 6 (624)
üÿëxÿú
Chilled products `ÿçàÿúxÿ
22 1 2 3 4 5 6 (625)
{¨÷æxÿLÿu&úÓ
23 Chocolate `ÿLÿ{àÿsú 1 2 3 4 5 6 (626)
24 Frozen food {üÿ÷æfœÿú 1 2 3 4 5 6 (627)

üÿëxÿú
Prepared meals ¨÷ç{¨xÿú
25 1 2 3 4 5 6 (628)
þêàÿúÓ
Sugar confectionery
26 ÓëSÀÿ 1 2 3 4 5 6 (629)
Lÿœÿú{üÿLÿúÉœÿæÀÿê
Baby food and baby care
products
27 1 2 3 4 5 6 (630)
{¯ÿ¯ÿê üÿëxÿú Aæƒ {¯ÿ¯ÿê
{LÿÀÿú {¨÷æxÿLÿu&úÓ
28 Chicken `ÿç{Lÿœÿú 1 2 3 4 5 6 (631)
29 Biscuit ¯ÿçÓúLÿsú 1 2 3 4 5 6 (632)
SHOW CARD
Q700: Think now about those categories where you said you are willing to pay a little more or as much as
you can for premium quality goods and services. Listed below are some reasons why people might
spend a little more on certain categories of goods and services. Please indicate how well these
statements describe why you personally are willing to spend more on these categories. SA
F{¯ Aæ¨~ Dˆÿþ Së~¯ÿˆÿæÀÿ ÓæþS÷ê F¯ÿó {Ó¯ÿæ ¨æBô Lÿçdç A™#Lÿ ¯ÿæ Aæ¨~ZÿÀÿ Óæþ$ö¿Àÿ
Ó¯ÿöæ™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ {¯ÿæàÿç LÿÜÿç$#{àÿ, {ÓÜÿç ÓþÖ ¯ÿçµÿæS D¨{Àÿ
`ÿç;ÿæ LÿÀÿ;ÿë> {àÿæLÿþæ{œÿ Lÿçdç A™#Lÿ Lÿçdç œÿç”çöÎ ÓæþS÷ê ¯ÿæ {Ó¯ÿæ D¨{Àÿ ¯ÿ¿ß
LÿÀÿç¯ÿæÀÿ LÿæÀÿ~ †ÿàÿçLÿæ œÿçþ§{Àÿ {’ÿBAdç> FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~
¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ Lÿçdç A™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ
¯ÿ‚ÿöœÿæ LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
1 2 3 4 5
Does not
Describes
describe at
very well
all
Aæ{’ÿò Dˆÿþ
¯ÿ‚ÿöœÿæ µÿæ¯ÿ{Àÿ
Lÿ{Àÿ ¯ÿ‚ÿöœÿæ
œÿæÜÿ] Lÿ{Àÿ
Does not
Describes
describe at
very well
all
Because there are meaningful technical differences in the
product or service quality (e.g., features, construction,
materials, look)
1 1 2 3 4 5
LÿæÀÿ~ FÜÿç {¨÷æxÿLÿu ¯ÿæ {Ó¯ÿæ þlç{Àÿ
A$ö¨í‚ÿö ¨÷¾ëNÿç¨Àÿ {µÿ’ÿ ÀÿÜÿçdç (D’ÿæ.
{¯ÿðÉçÎ¿æ¯ÿÁÿê, ÓóÀÿ`ÿœÿæ, ÓæþS÷ê, ’ÿõÉ¿) (633)
Because these products/services give better results than the
average or lower-price products or services
2 1 2 3 4 5
LÿæÀÿ~ Lÿþ ’ÿæþÀÿ {¨÷æxÿLÿu ¯ÿæ {Ó¯ÿæ
†ÿëÁÿœÿæ{Àÿ A™#Lÿ üÿÁÿ ¨÷’ÿæœÿ Lÿ{Àÿ (634)
3 Because of the brand name ¯ÿ÷æƒÀÿ œÿæþ LÿæÀÿ~{Àÿ 1 2 3 4 5 (635)
Because I can afford to LÿæÀÿ~ FÜÿæ {þæÀÿ
4 1 2 3 4 5
Óæþ$ö¿ þ™¿{Àÿ (636)
5 Because I deserve it LÿæÀÿ~ FÜÿæ {þæ ¨æBô {¾æS¿ 1 2 3 4 5 (637)
Because I enjoy the feeling of buying these products/services
6 LÿæÀÿ~ FÜÿç {¨÷æxÿLÿu/{Ó¯ÿæ Lÿç~ç¯ÿæ{Àÿ þëô 1 2 3 4 5
Aæœÿ¢ÿ ¨æF (638)
Because I enjoy the feeling of using these products/services
7 LÿæÀÿ~ FÜÿç {¨÷æxÿLÿu ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæÀÿ 1 2 3 4 5
Aœÿëµÿí†ÿç þëô D¨{µÿæS Lÿ{Àÿ (639)
8 Because these categories of products/services are more 1 2 3 4 5 (640)
important to me
LÿæÀÿ~ FÜÿç ¯ÿçµÿæS{Àÿ $#¯ÿæ {¨÷æxÿLÿu/{Ó¯ÿæ

SëÝçLÿ {þæÀÿ {ä†ÿ÷{Àÿ ¯ÿÜÿë†ÿ SëÀÿë†ÿ´¨í‚ÿö
9 Because it is healthier LÿæÀÿ~ FÜÿæ Ó´æ×¿¨Àÿ 1 2 3 4 5 (641)
SHOW CARD
Q701: Again, think now about those categories where you said you are willing to pay a little more or as
much as you can for premium quality goods and services. Please indicate how well each of the
following attributes describes how you feel when buying and using these goods and services? SA
AæÜÿëÀÿç {SæsçF $Àÿ Dˆÿþ Së~¯ÿˆÿæÀÿ ÓæþS÷ê F¯ÿó {Ó¯ÿæ ¨æBô Lÿçdç
A™#Lÿ ¯ÿæ Aæ¨~ZÿÀÿ Óæþ$ö¿Àÿ Ó¯ÿöæ™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ {¯ÿæàÿç
LÿÜÿç$#{àÿ > FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~ ¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ Lÿçdç
A™#Lÿ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ ¯ÿ‚ÿöœÿæ
LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
1 2 3 4 5
Does not
Describes
describe at
very well
all
Aæ{’ÿò Dˆÿþ
Does Describes
not very well
describe
at all
1 Happy ÓëQê 1 2 3 4 5 (642)
2 Safe ÓëÀÿäç†ÿ 1 2 3 4 5 (643)
Like I’m taking care of myself
3 þëô œÿçf¨æBô ¾œÿ# œÿçF ¨Àÿç 1 2 3 4 5
Aœÿëµÿí†ÿç (644)
4 Comforted AæÀÿæþ 1 2 3 4 5 (645)
5 Successful ÓüÿÁÿ†ÿæ 1 2 3 4 5 (646)
Family –oriented ¨Àÿç¯ÿæÀÿ
6 1 2 3 4 5
AµÿçþëQê (647)
7 Knowledgeable jæœÿ ’ÿæßLÿ 1 2 3 4 5 (648)
8 Smart Óë¢ÿÀÿ 1 2 3 4 5 (649)
Inquisitive/curious
9 1 2 3 4 5
fçjæÓë/¯ÿç`ÿç†ÿ÷ (650)
10 Pampered ¨¿æ¸xÿö 1 2 3 4 5 (651)
11 Less stressed out Lÿþ `ÿæ¨ú ’ÿçF 1 2 3 4 5 (652)
12 Healthy Ó´æ×¿¨Àÿ 1 2 3 4 5 (653)
13 Fun/playful þfæ’ÿæÀÿ/{QÁÿ¨÷’ÿ 1 2 3 4 5 (654)
Like someone of style and taste
14 Aœÿ¿þæœÿZÿÀÿ ÎæBàÿ F¯ÿó 1 2 3 4 5
Àÿë`ÿç (655)
SHOW CARD
Q800: Think now about those categories where you try to spend less money or spend the bare minimum.
Listed below are some reasons why people might spend less money on these categories of goods
and services. Please indicate how well these statements describe why you personally try to spend
less money or spend the bare minimum on these categories. SA
F{¯ÿ Aæ¨~ œÿ¿íœÿ†ÿþ sZÿæ Qaÿö LÿÀÿç¯ÿæLÿë ¯ÿç{¯ÿ`ÿœÿæ LÿÀÿë$#¯ÿæ ¯ÿçµÿæS SëÝçLÿ
Óº¤ÿ{Àÿ `ÿç;ÿæ LÿÀÿ;ÿë> œÿçþ§{Àÿ {àÿæLÿþæ{œÿ {¨÷æxÿLÿu F¯ÿó {Ó¯ÿæ D¨{Àÿ œÿë¿œÿ†ÿþ
sZÿæ ¯ÿ¿ß LÿÀÿç¯ÿæLÿë ¨Ó¢ÿ LÿÀÿë$#¯ÿæ ÓæþS÷ê ¯ÿæ {Ó¯ÿæÀÿ {SæsçF †ÿæàÿçLÿæ {’ÿB
Adç> FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~ ¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ œÿë¿œÿ†ÿþ sZÿæ {’ÿ¯ÿæLÿë
¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ ¯ÿ‚ÿöœÿæ LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ
LÿÀÿ;ÿë>
4
1 2 3 5
Does not Describes

describe at all very well
Aæ{’ÿò Dˆÿþ
œÿæÜÿ Lÿ{Àÿ
Desc
Does not
ribes
describe at
very
all
well
Because there are no meaningful differences between the less

expensive products and the more expensive alternatives LÿæÀÿ~
1 1 2 3 4 5
Lÿþ QaÿöÀÿ {¨÷æxÿLÿu F¯ÿó A™#Lÿ QaÿöÀÿ {¨÷æxÿLÿu
þlç{Àÿ {Lÿò~Óç ¨÷LÿæÀÿ A$öÓ¸Ÿ {µÿ’ÿ œÿë{Üÿô (656)
Because it allows me to balance my budget
2 LÿæÀÿ~ FÜÿæ {þæÀÿ ¯ÿ{fsLÿë Ó;ÿëÁÿç†ÿ LÿÀÿç¯ÿæLÿë 1 2 3 4 5
ÓæÜÿæ¾¿ Lÿ{Àÿ (657)
Because I cannot afford to buy the more expensive products
3 LÿæÀÿ~ A™# ¯ÿ¿ß¯ÿÜÿëÁÿ {¨÷æxÿLÿu Lÿç~ç¯ÿæÀÿ 1 2 3 4 5
Óæþ$ö¿ {þæ{†ÿ œÿæÜÿ] (658)
Because I enjoy the feeling I get when I am able to save a little money
4 LÿæÀÿ~ Lÿçdç sZÿæ Óoß LÿÀÿç¯ÿæLÿë Óäþ {Üÿ{àÿ 1 2 3 4 5
¨æB$#¯ÿæ Aœÿëµÿí†ÿçLÿë þëô D¨{µÿæS Lÿ{Àÿ (659)
Because I like to save money here so that I can spend it elsewhere
5 LÿæÀÿ~ F$#{Àÿ Lÿçdç sZÿæ Óo LÿÀÿç{àÿ {ÓÜÿæLÿë 1 2 3 4 5
Aœÿ¿ {Lÿò~Óç Lÿæ¾ö ¨æBô Qaÿö LÿÀÿç¨æ{Àÿ (660)
Because these categories are not very important to me
6 LÿæÀÿ~ FÜÿç ¯ÿçµÿæSSëÝçLÿë {þæÀÿ {ä†ÿ÷{Àÿ ¯ÿÜÿë†ÿ 1 2 3 4 5
SëÀÿë†ÿ´¨í‚ÿö œÿë{Üÿô (661)
SHOW CARD
Q801: Again, thinking about the categories where you try to spend less money or spend the bare minimum.
Please indicate how well each of the following attributes describes how you feel when buying & using
these goods and services? SA
AæÜÿëÀÿç {SæsçF $Àÿ, œÿ¿íœÿ†ÿþ sZÿæ Qaÿö LÿÀÿç¯ÿæLÿë ¯ÿç{¯ÿ`ÿœÿæ LÿÀÿë$#¯ÿæ
¯ÿçµÿæS SëÝçLÿ Óº¤ÿ{Àÿ `ÿç;ÿæ LÿÀÿ;ÿë> œÿçþ§{Àÿ {àÿæLÿþæ{œÿ {¨÷æxÿLÿu F¯ÿó
{Ó¯ÿæ D¨{Àÿ œÿë¿œÿ†ÿþ sZÿæ ¯ÿ¿ß LÿÀÿç¯ÿæLÿë ¨Ó¢ÿ LÿÀÿë$#¯ÿæ ÓæþS÷ê ¯ÿæ
{Ó¯ÿæÀÿ {SæsçF †ÿæàÿçLÿæ {’ÿB Adç> FÜÿç ÓþÖ LÿæsæSÀÿê D¨{Àÿ Aæ¨~
¯ÿ¿Nÿçµÿæ¯ÿ{Àÿ œÿë¿œÿ†ÿþ sZÿæ {’ÿ¯ÿæLÿë ¨÷Öë†ÿ, †ÿæÜÿæLÿë Ó¯ÿëvÿæÀÿë A™#Lÿ
¯ÿ‚ÿöœÿæ LÿÀÿë$#¯ÿæ ¯ÿNÿ¯ÿ¿SëÝçLÿë `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë>
1 2 3 4 5
Does not
Describes
describe at
very well
all
Aæ{’ÿò Dˆÿþ
NOTE: See also terms explanation in appendix

Does
not Describes
describe very well
at all
1 Happy ÓëQê 1 2 3 4 5 (662)
2 Practical ¨÷æ{ßæSçLÿ 1 2 3 4 5 (663)
3 Frugal AÅÿ ¯ÿ¿ßê 1 2 3 4 5 (664)

4 Smart, clever Óë¢ÿÀÿ, `ÿæàÿë 1 2 3 4 5 (665)
5 Better about myself {þæÀÿ Óº¤ÿ{Àÿ µÿàÿ 1 2 3 4 5 (666)
Like I’m taking care of myself
6 1 2 3 4 5
þëô œÿçf ¨æBô ¾œÿ# LÿÀÿç¯ÿæ ¨æBô (667)
Like I'm taking care of my family
7 þëô {þæÀÿ ¨Àÿç¯ÿæÀÿ ¨æBô ¾œÿ# 1 2 3 4 5
{œÿ¯ÿæ ¨Àÿç (668)
8 Knowledgeable jæœÿ’ÿæßLÿ 1 2 3 4 5 (669)
9 Envious CÌöæœÿ´ç†ÿ 1 2 3 4 5 (670)
10 Cheap ÉÖæ 1 2 3 4 5 (671)
11 Embarrassed A†ÿëAæ 1 2 3 4 5 (672)
12 Upset ¯ÿç`ÿÁÿç†ÿ 1 2 3 4 5 (673)
Section I – WOMEN WANT MORE
1. On average, how many hours per week do you work (either working outside of the home or at
a home- based business)? SA
ÜÿæÀÿæÜÿæÀÿç {SæsçF Ó©æÜÿ{Àÿ Aæ¨~ {Lÿ{†ÿ W+æ Lÿæþ Lÿ{Àÿ (W{Àÿ
¯ÿÓç Lÿæþ LÿÀÿç¯ÿæ ¯ÿæ WÀÿ ¯ÿæÜÿæÀÿ{Àÿ ¾æB Lÿæþ LÿÀÿç¯ÿæ Dµÿß
{ÜÿæB¨æ{Àÿ)
SHOW CARD
¯ I do not work outside of the home or at a home-based business
¯ þëô WÀÿ ¯ÿæÜÿ{Àÿ ¯ÿæ WÀÿ ¯ÿæÜÿæÀÿ Aæ™êÀÿç†ÿ 1
¯ÿçfç{œÿÓú Lÿ{Àÿ œÿæÜÿ]
¯ Less than 20 hours 20 W+æÀÿë Lÿþ 2
¯ 20 to 30 hours 20 Àÿë 30 W+æ 3
¯ 30 to 40 hours 30Àÿë 40 W+æ 4
¯ 40 to 60 hours 40Àÿë 60 W+æ 5
¯ Over 60 hours per week ¨÷†ÿç Ó©æÜÿ 60 W+æÀÿë A™#Lÿ 6 (674)
2A. On average, how many hours per week do you spend on the following activities?
(Estimate number of hours) MA
¨÷†ÿç Ó©æÜÿ{Àÿ Aæ¨~ œÿç{þ§æNÿ Lÿæ¾ö¿SëÝçLÿ ¨æBô {Lÿ{†ÿ W+æ ¯ÿ¿ß Lÿ{Àÿ?
(W+æÀÿ ÓóQ¿æ S~œÿæ LÿÀÿ;ÿë)
Numerical free response
Number of
Rotated Responses
hours/Minutes
¯ Watching television sçµÿç {’ÿQ#¯ÿæ 7 (675-676)
¯ Using the Internet (through both PC & mobile)
¯ B+Àÿú{œÿsú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ (¨çÓç F¯ÿó 00
{þæ¯ÿæBàÿú Dµÿß ’ÿ´æÀÿæ) (677-678)
¯ Reading ¨Þç¯ÿæ 7 (679-680)
¯ Personal hygiene / Grooming ¯ÿ¿NÿçS†ÿ Ó´æ×¿ / Sùþçó 00 (681-682)
¯ Cleaning ¨ÀÿçÍæÀÿ LÿÀÿç¯ÿæ 7 (683-684)
¯ Cooking Àÿæ¤ÿç¯ÿæ 14 (685-686)
¯ Laundry àÿæƒ÷ê 00 (687-688)
¯ Grocery shopping {S÷æÓÀÿê {Éæ¨çó 00 (689-690)
¯ Shopping for myself (e.g., clothes / shoes) œÿçf ¨æBô É¨çó
00
LÿÀÿç¯ÿæ (D’ÿæÜÿÀÿ~ àÿëSæ/{fæ†ÿæ) (691-692)
¯ Shopping for others / household Aœÿ¿þæœÿZÿ/WÀÿ ¨æBô É¨çó
3
LÿÀÿç¯ÿæ (693-694)
¯ Socializing ÓæþæfçLÿ Lÿæþ 00 (695-696)
¯ Exercising or practicing sports ¯ÿ¿æßæþ LÿÀÿç¯ÿæ ¯ÿæ 00 (697-698)

{ØæsöÓ ¨÷æLÿuçÓú LÿÀÿç¯ÿæ
¯ Caring for children/school or child activity
¯ Ó;ÿæœÿ ¨æBô ¾œÿ# {œÿ¯ÿæ/Ôÿëàÿ ¨æBô ¯ÿæ ¨çàÿæZÿÀÿ 7
Lÿ÷çßæLÿÁÿæ¨ ¨æBô (699-700)
¯ Hobbies/Personal activities {Üÿæ¯ÿç / ¯ÿ¿NÿçS†ÿ
00
Lÿ÷çßæLÿÁÿæ¨ (701-702)
¯ Household maintenance (i.e. repairs, gardening, etc.)
¯ ¨Àÿç¯ÿæÀÿ Àÿä~æ{¯ÿä~ (D’ÿæÜÿÀÿ~ {þÀÿæþ†ÿç, 00
¯ÿSç`ÿæÀÿ Lÿæþ B†ÿ¿æ’ÿç) (703-704)
¯ Activities with the whole family Ó¸í~‚ÿö ¨Àÿç¯ÿæÀÿLÿë {œÿB
14
Lÿæ¾ö¿Lÿ÷þ (705-706)
¯ Volunteer activities Ó´ßó {Ó¯ÿæ Lÿæ¾ö¿Lÿ÷þ 00 (707-708)
¯ Children's school-related activities (homework, projects, extra
practice, etc.)
21
¯ ¨çàÿæZÿÀÿ Ôÿëàÿ Óº¤ÿêß Lÿæ¾ö¿Lÿ÷þ ({ÜÿæþúH´Lÿö,
{¨÷æ{fLÿu, A†ÿçÀÿçNÿ ¨÷æLÿuçÓú B†ÿ¿æ’ÿç) (709-710)
¯ Children's outside school activities (e.g. bring to/from sport or music
lessons etc.) ¨çàÿæþæœÿZÿÀÿ Ôÿëàÿ ¯ÿæÜÿæÀÿÀÿ
14
Lÿæ¾ö¿Lÿ÷þ ( {Øæsö ¯ÿæ þë¿fçLÿ LÿâæÓLÿë
{œÿB¾ç¯ÿæ/{œÿB AæÓç¯ÿæ B†ÿ¿æ’ÿç) (711-712)
¯ Other childcare related activities (supervising children's play/leisure
time, doctors appointments, etc.) ¨çàÿæþæœÿZÿÀÿ ¾œÿ# Óº¤ÿêß
Aœÿ¿ Lÿæ¾ö¿Lÿ÷þ (¨çàÿæþæœÿZÿÀÿ {QÁÿ 7
Óë¨ÀÿúµÿæBfú LÿÀÿç¯ÿæ/¯ÿçÀÿ†ÿç
Óþß/xÿæNÿÀÿþæœÿZÿÀÿ A{¨æ{ß+{þ+) (713-714)
[NOTE TO PROGRAMMERS: ONLY ASK QUESTION 2B IF NUMBER OF HOURS FOR "USING

THE INTERNET" IN 2A IS >0]
2B. Please estimate the percent of your time spent on the internet doing the following activities:
MA
B+Àÿú{œÿsú {Àÿ œÿç{þ§æNÿ Lÿæ¾ö¿SëÝçLÿ ¨æBô Aæ¨~ ¯ß¿ LÿÀÿë$#¯ÿæ Óþß É†ÿLÿÝæ
{Lÿ{†ÿ †ÿæÜÿæ ’ÿßæLÿÀÿç S~œÿæ LÿÀÿ;ÿë:
Communication (e.g. email, chat, Skype)
(1527-
1 ¯ÿæˆÿöæàÿæ¨ (D’ÿæÜÿÀÿ~ B-{þàÿú, `ÿ¿æsú, 1529)
ÔÿæB¨ú)
(1530-
2 NEWS Q¯ŸÀŸ
1532)
(1533-
3 RESEARCH ÀŸÇÓAŸÖ
1535)
(1536-
4 Shopping {Éæ¨çó 1538)
Social media (e.g., blogs, Facebook, Twitter, etc.)
(1539-
5 ÓæþæfçLÿú {þxÿçAæ (D’ÿæÜÿÀÿ~ ¯ÿâSú. 1541)
{üÿÓú¯ÿëLÿú, sçDBsÀÿú B†ÿ¿æ’ÿç)
Online video (e.g., Hulu, Youtube, etc.)
(1542-
6 Aœÿú-àÿæBœÿú µÿçxÿçH (D’ÿæÜÿÀÿ~ Üÿëàÿë, 1544)
ßësë¿¯ÿú B†ÿ¿æ’ÿç)
3. Who is responsible for the following household responsibilities?
(Select all that apply) MA
œÿç{þ§æNÿ ¨Àÿç¯ÿæÀÿÀÿ Lÿæþ ¨æBô LÿçF ’ÿæßç†ÿ´¯ÿæœÿ?
ROTATE STATEMENTS SHOW RESPONSIBILITY CARD
TI Yours Signif Childr Paren Paid Siblin Room Other Not
C elf i-cant en ts/Gra Help g -mate Aœÿ¿ appli-
K Aæ¨~ other Ó;ÿæ nd- sZÿæ (Broth cable
/partn paren ers
æœÿ¿
Ó´ßó œÿ {’ÿB Àÿëþ ¨÷¾ëf
er ts /Sister
ÓæÜ s) {Àÿ ¿ œÿë
†ÿæ þæ†ÿ {Üÿô
ÿæ¾¿ µÿæB ÓÜÿ
Œ¾ö æ¨ç†
œÿçF µÿD~ç ¯ÿæ
¿¨Àÿ ÿæ
Óê
Aœÿ¿ ¨ç†ÿ
þæ{œ æþÜ
ÿ
¨ç†ÿ
ÿ/Úê
æþÜ
ÿæ
1 ¯ Cleaning Óüÿæ (716-
1 2 3 4 5 6 7 8 9
LÿÀÿç¯ÿæ 724)
2 ¯ Meal preparation (725-
1 2 3 4 5 6 7 8 9
{µÿæfœÿ Àÿæ¤ÿç¯ÿæ 733)
3 ¯ Grocery Shopping (734-
1 2 3 4 5 6 7 8 9
{S÷æÓÀÿê É¨çó 742)
4 (743-
¯ Pet Care {¨sú {LÿÀÿú 1 2 3 4 5 6 7 8 9
751)
5 ¯ Child Care ¨çàÿæZÿ (752-
1 2 3 4 5 6 7 8 9
¾œÿ# 760)
6 ¯ Car care LÿæÀÿú (761-
1 2 3 4 5 6 7 8 9
¾œÿ# 769)
7 ¯ Lawn Care àÿæœÿú (770-
1 2 3 4 5 6 7 8 9
{LÿÀÿú 778)
8 (779-
¯ Laundry àÿæƒ÷ê 1 2 3 4 5 6 7 8 9
787)
9 ¯ Home repair (788-
1 2 3 4 5 6 7 8 9
¯ WÀÿ {þÀÿæþ†ÿç 796)
10 ¯ Household admin
(e.g., bill paying)
¯ ¨æÀÿç¯ÿæÀÿçLÿ Lÿæþ 1 2 3 4 5 6 7 8 9
(D’ÿæ. ¯ÿçàÿú {¨{þ+ (797-
LÿÀÿç¯ÿæ 805)
4. Thinking about what you want in life, how would you rate the following aspects of your life
today? SA
fê¯ÿœÿ{Àÿ Aæ¨~Zÿ AæS÷Üÿ Aæ™æÀÿ LÿÀÿç, Aæ¨~ZÿÀÿ AæfçÀÿ fê¯ÿœÿ µÿçˆÿç
LÿÀÿç œÿç{þ§æNÿLÿë Lÿç¨Àÿç þíàÿ¿æßœÿ LÿÀÿç{¯ÿ?
SHOW CARD
Greatly exceeds expectations ¨÷†ÿ¿æÉæ ¯ÿçÉæàÿ µÿæ¯ÿ{Àÿ A†ÿçLÿ÷ Lÿ{Àÿ 1
Exceeds expectation ¨÷†ÿ¿æÉæ A†ÿçLÿ÷þ Lÿ{Àÿ 2
Meets expectation ¨÷†ÿ¿æÉæ ¨íÀÿ~ ÜÿëF 3
Below expectation ¨÷†ÿ¿æÉæÀÿë Lÿþ 4
Far below expectations ¨÷†ÿ¿æÉæÀÿë ¯ÿÜÿë†ÿ Lÿþ 5
ROTATE STATEMENTS
TIC Greatly Far below
K exceeds Exceeds Meets Below expectatio
expectations ns
1 ¯ Happiness ÓëQ¨÷’ÿ 1 2 3 4 5 (806)

2 ¯ Work / Life Balance Lÿæþ /fê¯ÿœÿ
1 2 3 4 5
Ó;ÿëÁÿœÿ (807)
3 ¯ Fulfillment AæÉæ¨íÀÿ~ 1 2 3 4 5 (808)
4 ¯ Control œÿçß¦~ 1 2 3 4 5 (809)
5 ¯ Ease, absence of stress AæÀÿæþ,
1 2 3 4 5
`ÿæ¨Àÿ Aµÿæ¯ÿ (810)
6 ¯ Feeling appreciated Aœÿëµÿí†ÿçLÿë
1 2 3 4 5
¨÷ÉóÓæ (811)
7 ¯ Recognition Ó´êLÿõ†ÿç 1 2 3 4 5 (812)
8 ¯ Peace Éæ;ÿç 1 2 3 4 5 (813)
9 ¯ Satisfaction Óó†ÿõ©ç 1 2 3 4 5 (814)
10 ¯ Stability ×çÀÿ†ÿæ 1 2 3 4 5 (815)
5. Please indicate whether the following items are sources of happiness or dissatisfaction in your
life. SA
œÿç{þ§æNÿ AæB{sþú SëÝçLÿ Aæ¨~ZÿÀÿ fê¯ÿœÿ{Àÿ ÓëQ ¯ÿæ AÓó†ÿõ©ç Aæ{~
†ÿæÜÿæ `ÿçÜÿ§ç†ÿ LÿÀÿ;ÿë
SHOW CARD
Makes me extremely happy {þæ{†ÿ A†ÿ¿;ÿ ÓëQ¨÷’ÿ Lÿ{Àÿ
1
Some-what happy Lÿçdçsæ ÓëQ¨÷’ÿ 2

In- Different D’ÿæÓêœÿ 3
Some-what unhappy Lÿçdçsæ AÓëQ 4
Makes me extremely unhappy {þæ{†ÿ A†ÿ¿™#Lÿ AÓëQLÿÀÿ
5
Lÿ{Àÿ
ROTATE STATEMENTS
TI Makes me Some- In- Some- Makes me
CK extremely what what extremely N/A
happy happy different unhappy unhappy
1 ¯ Your role in society /
social status
¯ Óþæf{Àÿ Aæ¨~ZÿÀÿ 1 2 3 4 5 9 (816)
µÿíþçLÿæ/ÓæþæfçL
ÿ þ¾ö¿æ’ÿæ
2 ¯ Your job Aæ¨~ZÿÀÿ
1 2 3 4 5 9
Lÿæþ (817)
3 ¯ Your impact on society
¯ Óþæf{Àÿ Aæ¨~ZÿÀÿ 1 2 3 4 5 9
¨÷µÿæ¯ÿ (818)
4 ¯ Money A$ö 1 2 3 4 5 9 (819)
5 ¯ Your possessions
1 2 3 4 5 9
¯ Aæ¨~ZÿÀÿ Ó¸ˆÿç (820)
6 ¯ Pets {¨sú 1 2 3 4 5 9 (821)
7 ¯ Sex †hŠbZv 1 2 3 4 5 9 (822)
8 ¯ Food AæÜÿæÀÿ 1 2 3 4 5 9 (823)
9 ¯ Shopping {Éæ¨çó 1 2 3 4 5 9 (824)
10 ¯ Economy / Politics in
your country
Aæ¨~ZÿÀÿ ÀÿæÎ÷Àÿ 1 2 3 4 5 9
A$öœÿê†ÿç/Àÿæfœÿê
†ÿç (825)
1 ¯ Outlook for the future
1 ¯ µÿ¯ÿçÌ¿†ÿ ¨æBô 1 2 3 4 5 9
’ÿõÎç{Lÿæ~ (826)
1 ¯ Your family
2 Aæ¨~ZÿÀÿ 1 2 3 4 5 9
¨Àÿç¯ÿæÀÿ (827)
1 ¯ Your home Aæ¨~ZÿÀÿ
3 1 2 3 4 5 9
WÀÿ (828)
6. What are the three top type of challenges do you face in your daily life? SELECT TOP THREE
CHALLENGES SHOWCARD
Min: 1 Max: 3
Aæ¨~ZÿÀÿ fê¯ÿœÿ{Àÿ Ó¼ëQêœÿ {Üÿ¯ÿæLÿë ¨Ýç$#¯ÿæ ¨÷™æœÿ†ÿ… Aæ¨ˆÿç {LÿDô
{LÿDô ?
ROTATE STATEMENTS
TICK
1 ¯ Too many demands on my time {þæÀÿ Óþß vÿæÀÿë A™#Lÿ `ÿæÜÿ]¯ÿæ 1 (829)
2 ¯ Do not have enough time for me œÿçf ¨æBô ¾{$Î Óþß œÿ $#¯ÿæ 2 (830)
3 ¯ Have conflicting priorities ¨ÀÿØÀÿ ¯ÿçÀÿë• AS÷†ÿæ 3 (831)
4 ¯ Managing household/finances ¨Àÿç¯ÿæÀÿ/Aæ$#öLÿ ÖÀÿ Ó»æÁÿç¯ÿæ 4 (832)
5 ¯ Want to take leadership position at work and it requires sacrifice at home
¯ Lÿþö×æœÿ{Àÿ {œÿ†ÿõ†ÿ´ {œÿ¯ÿæ¨æBô AæS÷Üÿ $#àÿæ Lÿç;ÿ WÀÿÀÿ 5
ÓþßLÿë †ÿ¿æS LÿÀÿç¯ÿæLÿë {Üÿ¯ÿ (833)
6 ¯ Trying to succeed in a man’s world [for women] / Trying to succeed in this world 6 (834)
[for men]
¯ f{~ {àÿæLÿZÿÀÿ fê¯ÿœÿ{Àÿ Óæüÿàÿ¿†ÿæ (þÜÿçÁÿæ ¨æBô) /FÜÿç
’ÿëœÿçAæ{Àÿ Óæüÿàÿ¿Lÿæ ¨æBô {`ÿÎæ LÿÀÿç¯ÿæ (¨ëÀÿëÌ ¨æBô)
7 ¯ Aging gracefully [for women] / Aging [for men]

¯ þæ™ë¾ö¿þß ¯ÿßÓ ¯ÿÞç¯ÿæ (¨ëÀÿëÌ ¨æBô)/¯ÿßÓ ¯ÿÞç¯ÿæ (þÜÿçàÿæ 7
¨æBô) (835)
8 ¯ Caring for aging parents ¯ÿßÔÿ þæ†ÿæ¨ç†ÿæZÿ ¾œÿ# {œÿ¯ÿæ 8 (836)
9 ¯ Other (please specify)(838-839)
9
¯ Aœÿ¿æœÿ¿ (’ÿßæLÿÀÿç D{àÿâQ LÿÀÿ;ÿë) (837)
7. Five years from now, how will the following have changed, if at all? SA
F{¯ÿ vÿæÀÿë ¨æo ¯ÿÌö ¨{ÀÿÓ œÿç{þ§æNÿ SëÝçLÿ{Àÿ {Lÿþç†ÿç ¨Àÿç¯ÿˆÿöœÿ AæÓç{¯ÿ, ¾’ÿç
{Lÿ{¯ÿ¯ÿç {Üÿ{àÿ?
Will be better µÿàÿ {Üÿ{¯ÿ 1
No change ¨Àÿç¯ÿˆÿöœÿ {Üÿ{¯ÿ œÿæÜÿ] 2
Will be worse QÀÿæ¨ {Üÿ{¯ÿ 3
No N/A
Will be Will be
chang
better worse
e
¯ Your daily life Aæ¨~ZÿÀÿ {’ÿðœÿ¢ÿçœÿ fê¯ÿœÿ 1 2 3 9 (840)
¯ Your happiness Aæ¨~ZÿÀÿ ÓëQ 1 2 3 9 (841)
¯ Your family’s daily lives Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ
1 2 3 9
{’ÿðœÿ¢ÿçœÿ fê¯ÿœÿ (842)
¯ Your financial situation Aæ¨~ZÿÀÿ Aæ$#öLÿ ×ç†ÿç 1 2 3 9 (843)
¯ Your community Aæ¨~ZÿÀÿ Óþæf 1 2 3 9 (844)
¯ Your country Aæ¨~ZÿÀÿ ÀÿæÎ÷ 1 2 3 9 (845)
¯ The world overall àÿþS÷µÿæ¯ÿ{Àÿ FÜÿç ’ÿëœÿçAæ 1 2 3 9 (846)
8. On average, what percentage of your household’s total spending do you control or influence
(across all categories of goods and services)? SA
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ {þæs QaÿöLÿë {Lÿ{†ÿ É†ÿæóÉ Aæ¨~ ÜÿæÀÿæÜÿæÀÿê œÿçß¦ç†ÿ
Lÿ{Àÿ ¯ÿæ ¨÷µÿæ¯ÿç†ÿ Lÿ{Àÿ?
¯ 0 - 10% 1
¯ 11 - 20% 2
¯ 21 - 30% 3
¯ 31 - 40% 4
¯ 41 - 50% 5
¯ 51 - 60% 6
¯ 61 - 70% 7
¯ 71 - 80% 8
¯ 81 - 90% 9
¯ 91 - 100% 10 (847-848)
9. We are interested in understanding how certain services/products cater to women / men

(NOTE TO PROGRAMMER: FILL BASED ON RESPONSE TO GENDER: MALE/FEMALE).
For each of the following categories of services or products, please indicate which statement
you think fits best.
ROTATION
Lÿçdç œÿç”çöÎ Óµÿ}{ÓÓú/{¨÷æxÿLÿu SëÝçLÿ þÜÿçÁÿæ/¨ëÀÿëÌZÿ Aæ¯ÿÉ¿Lÿ†ÿæ ¨íÀÿ~
Lÿ{Àÿ †ÿæÜÿæ fæ~ç¯ÿæLÿë Aæ{þ BbÿëLÿ>
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæSÀÿ Óµÿ}Ó ¯ÿæ {¨÷æxÿLÿu ¨æBô, {LÿDô ¯ÿNÿ¯ÿ¿ Aæ¨~Zÿ ÓÜÿç†ÿ
Qæ¨ú QæF {¯ÿæàÿç Aæ¨~ þ{œÿ Lÿ{Àÿ

Should focus Already focus on the Should not particularly
more on specific needs of focus on women's / men's
women's / men’s women / men and needs as they are not that
needs to meet them well specific in that category
understand and
meet them better þÜÿçÁÿæ/¨ëÀÿëÌ þÜÿçÁÿæ/¨ëÀÿëÌþæœ
þÜÿçÁÿæ/¨ëÀÿ þæœÿZÿÀÿ ÿZÿÀÿ œÿç”çöÉu
ëÌþæœÿZÿ œÿç”çöÉu Aæ¯ÿÉ¿Lÿ†ÿæ F¯ÿó
Aæ¯ÿÉ¿Lÿ†ÿæ Aæ¯ÿÉ¿Lÿ†ÿæ †ÿæÜÿæ
Lÿë ¯ÿëlç¯ÿæ F¯ÿó †ÿæÜÿæ ¨ëÀÿ~LÿÀÿç¯ÿæ
¯ÿæBô A™#Lÿ ¨ëÀÿ~LÿÀÿç¯ÿæ ¨æBô {Lÿ¢ÿ÷ç†ÿ
{Lÿ¢ÿ÷ç†ÿ ¨æBô F{¯ÿ {Lÿ LÿÀÿç¯ÿæÀÿ
LÿÀÿç¯ÿæLÿë ¢ÿ÷ç†ÿ LÿÀÿç Aæ¨É¿Lÿ†ÿæ
{Üÿ¯ Adç œÿë{Üÿô bq
¯ Cars LÿæÀÿú 1 2 3 (849)
¯ Home appliances
1 2 3 (850)
¯ {Üÿæþú Aæ¨âç{ßœÿú{ÓÓ
¯ Furniture üÿ‚ÿçö`ÿÀÿú 1 2 3 (851)
¯ Home décor and remodeling projects
(kitchen, bathroom, etc) {Üÿæþ
{xÿLÿÀÿú F¯ÿó Àÿç{þæ{xÿàÿçó 1 2 3 (852)
{¨÷æ{fLÿu&úÓ (Lÿç{`ÿœÿú,
¯ÿ‘Àÿëþ B†ÿ¿æ’ÿç)
¯ Bedding (mattresses, linens, pillows,
etc.){¯ÿxÿçó (þ¿æ{s÷Óú, 1 2 3 (853)
àÿç{œÿœÿú, ¨ç{àÿæ B†ÿ¿æ’ÿç)
¯ Bath linens ¯ÿ¿æ$ œÿç{œÿœÿúÓ 1 2 3 (854)
¯ Home cleaning services
1 2 3 (855)
¯ {Üÿæþú Lÿâçœÿçó Óµÿ}Óú
¯ Department stores
1 2 3 (856)
¯ xÿç¨æsö{þ+ {ÎæÀÿú
¯ Work clothes H´Lÿö {Lÿâæ$ú 1 2 3 (857)
¯ Dress clothes {xÿ÷Óú {Lÿâæ$ú 1 2 3 (858)
¯ Lingerie [for women] / Underwear
[for men] àÿç{èÿÀÿê (þÜÿçÁÿæ
1 2 3 (859)
¨æBô)/AƒÀÿ{H´Àÿú (¨ëÀÿëÌ
¨æBô)
¯ Shoes Éë 1 2 3 (860)
¯ Accessories (handbags, wallets,
sunglasses etc.)
¯ Aæ{ÓÓÀÿêfú (Üÿ¿æƒ¯ÿ¿æSú, H 1 2 3 (861)
´æ{àÿsú, ÓœÿúSâæÓú
B†ÿ¿æ’ÿç)
¯ Kid’s clothing LÿçxÿúÓ {Lÿâæ$#ó 1 2 3 (862)
¯ Jewelry SÜÿ~æ 1 2 3 (863)
¯ Skin care products Ôÿçœÿú
1 2 3 (864)
{LÿÀÿú {¨÷æxÿLÿuÓú
¯ Hair products {ÜÿßÀÿú
1 2 3 (865)
{¨÷æxÿLÿu
¯ Cosmetics [do not ask for men]]
¯ {Lÿæ{Ó½sçLÿúÓ (¨ëÀÿëÌ ¨æBô 1 2 3 (866)
¨`ÿæÀÿ;ÿë œÿæÜÿ])
¯ Bath and body products
¯ ¯ÿ¿æ$ Aæƒ {¯ÿæxÿç 1 2 3 (867)
{¨÷æxÿLÿu&úÓ
¯ Fragrances, perfume [for women], 1 2 3 (868)
cologne [for men]
¯ üÿ÷æS÷æœÿú{ÓÓúÓ ¨Àÿüÿë¿þú

understand and
(þÜÿçÁÿæ ¨æBô)Ó
{Lÿæ{àÿæœÿú (¨ëÀÿëÌ ¨æBô)
¯ Hair care services {ÜÿÀÿ {LÿÀÿú
1 2 3 (869)
Óµÿ}{ÓÓú
¯ Cosmetic surgery/procedures
(ophthalmology, dermabrasion,
botox, hair replacement, etc.) 1 2 3 (870)
¯ {Lÿæ{Ó½sçLÿúÓ
ÓföÀÿê/¨÷ÓçxÿçDÓö
¯ Physicians üÿçÓçfçßœÿú 1 2 3 (871)
¯ Dentists {xÿ+çÎ 1 2 3 (872)
¯ Oral care services (teeth
straightening, whitening, etc.)
¯ HÀÿæàÿ {LÿÀÿú Óµÿ}{ÓÓú 1 2 3 (873)
(’ÿæ;ÿ Óç™æ LÿÀÿç¯ÿæÓ
™Áÿæ LÿÀÿç¯ÿæ B†ÿ¿æ’ÿç)
¯ Voluntary/Optional medical care and
services (nutritionist/dietitian)
1 2 3 (874)
¯ {Ó´bÿæ/¯ÿçLÿÅÿ {þxÿçLÿàÿú
{LÿÀÿú F¯ÿó Óµÿ}{ÓÓú
¯ Hospitals ÜÿØçsæàÿúÓ 1 2 3 (875)
¯ Restaurants {ÀÿÎëÀÿæ+úÓ 1 2 3 (876)
¯ Fast-service restaurants üÿæÎ

1 2 3 (877)
Óµÿ}Óú {ÀÿÎëÀÿæ+úÓ
¯ Meat þæóÓ 1 2 3 (878)

¯ Produce DŒŸ 1 2 3 (879)
¯ Dairy xÿæ{ßÀÿê 1 2 3 (880)
¯ Other grocery products
1 2 3 (881)
¯ Aœÿ¿ {S÷æ{ÓÀÿê {¨÷æxÿLÿu
¯ Household supplies (paper products,
cleaning products, etc.)
¯ ÜÿæDÓú{Üÿæàÿúxÿ {¨÷æxÿLÿu
1 2 3 (882)
Ó¨âæBfú ({¨¨Àÿú {¨÷æxÿLÿuÓÓ
Lÿâêœÿçó {¨÷æxÿLÿu&úÓ
B†ÿ¿æ’ÿç)
¯ Wine H´æBœÿú 1 2 3 (883)
¯ Spirits ØçÀÿçsú 1 2 3 (884)
¯ Beer ¯ÿçßÀÿú 1 2 3 (885)
¯ Investments œÿç{¯ÿÉ 1 2 3 (886)
¯ Banking ¯ÿ¿æZÿçó 1 2 3 (887)
¯ Life insurance àÿæBüÿú
1 2 3 (888)
BœÿúÓëÀÿæœÿúÓ

understand and
¯ Car insurance LÿæÀÿú
1 2 3 (889)
BœÿÛ&ëÀÿæœÿúÓ
¯ Credit cards {Lÿ÷xÿçsú Lÿæxÿö 1 2 3 (890)
¯ Mobile phone (the actual phone, not
the contract)
¯ {þæ¯ÿæBàÿú {üÿæœÿú (’ÿç 1 2 3 (891)
AæLÿú`ÿëAæàÿ {üÿæœÿú,
Lÿ+÷æLÿu {üÿæœÿú œÿë{Üÿô)
¯ Mobile phone contract and services
¯ {þæ¯ÿæBàÿú {üÿæœÿú 1 2 3 (892)
Lÿ+÷æLÿu {¯ÿó Óµÿ}Ó
¯ Pay TV (cable, satellite, etc.)
¯ {¨ sçµÿç ({Lÿ¯ÿëàÿú, 1 2 3 (893)
Óæ{sàÿæBsú B†ÿ¿æ’ÿç)
¯ Internet Service Provider (ISP)
¯ B+Àÿú{œÿsú Óµÿ}Óú 1 2 3 (894)
{¨÷æµÿæBxÿÀÿú (AæBFÓú¨ç)
¯ Personal computers ¨Óöœÿæàÿ
1 2 3 (895)
Lÿ¸çDsÀÿúÓ
¯ Personal information devices
(Blackberrys, PDAs, etc.)
¯ ¨Óöœÿæàÿ Bœÿúüÿ{þöÉœÿú 1 2 3 (896)
xÿçµÿæBfú (¯ÿâæLÿú {¯ÿÀÿç,
¨çxÿçF B†ÿ¿æ’ÿç)
¯ Entertainment (movies, sporting
events, etc.)
¯ ¯ÿç{œÿæ’ÿœÿ (þëµÿçÓú, 1 2 3 (897)
{Øæs}ó B{µÿ+Óú B†ÿ¿æ’ÿç)
¯ Home entertainment products (TV,

stereo, DVD, etc.)
¯ {Üÿæþú F+Àÿú{sœÿú{þ+ 1 2 3 (898)
{¨÷æxÿLÿu&úÓ (sçµÿç, ÎçÀÿçH,
xÿçµÿçxÿç B†ÿ¿æ’ÿç)
¯ Toys and games s{ßÓú Aæƒ
1 2 3 (899)
{SþúÓ
¯ Sporting equipment {Øæs}ó
1 2 3 (900)
BLÿë¿¨ú{þ+
¯ Health clubs/Personal trainers
¯ {Üÿàÿú$ Lÿâ¯ÿú / ¯ÿ¿NÿçS†ÿ 1 2 3 (901)
¨÷ÉçäLÿ
¯ Exercise equipment ¯ÿ¿æßæþÀÿ
1 2 3 (902)
D¨LÿÀÿ~
¯ Air travel (e.g., for vacation / holiday)
¯ ¯ÿçþæœÿ ¾æ†ÿ÷æ (D’ÿæ. 1 2 3 (903)
dësç/{µÿ{LÿÉœÿ ¨æBô
understand and
¯ Lodging (hotels, etc.) {àÿæxÿúfçó
1 2 3 (904)
({Üÿæ{sàÿ B†ÿ¿æ’ÿç)
¯ Car rental LÿæÀÿú {Àÿ+àÿú 1 2 3 (905)
¯ Lotteries and gambling {àÿæsÀÿê
1 2 3 (906)
F¯ÿó S¿æºàÿçó
10. Ten years from today, do you believe women/ men are likely to have achieved more / the
same/less on the following dimensions:
Aæfç vÿæÀÿë ’ÿÉ¯ÿÌö ¨{Àÿ, þÜÿçÁÿæ/¨ëÀÿëÌþæ{œÿ AæÜÿëÀÿç Óæüÿàÿ¿ ¨æBô
¨æ{Àÿ/FLÿæ¨Àÿç/Lÿþ œÿç{þ§æNÿ ¯ÿçÉß D¨{Àÿ ¨æBô ¨æÀÿç{¯ÿ {¯ÿæàÿç Aæ¨~ ¯ÿçÉ´æÓ
Lÿ{Àÿ Lÿç?
Achieved Less than
more The same today
as today
AæÜÿëÀÿç Aæfç
Aæf ¨Àÿç
Óæüÿàÿ¿ ¨ vÿAæÀÿë
FLÿæ
æB{¯ÿ Lÿþ
¯ Influence on society Óþæf D¨{Àÿ ¨÷µÿæ¯ÿ 1 2 3 (907)
¯ Political power Àÿæf{œÿð†ÿçLÿ ÉNÿç 1 2 3 (908)
Impact on social values ÓæþæfçLÿ þíàÿ¿ D¨{Àÿ ¨÷µÿæ¯ÿ 1 2 3 (909)
¯ Education Éçäæ 1 2 3 (910)
¯ Economic power Aæ$#öLÿ ÉNÿç 1 2 3 (911)
¯ Professional opportunity {¨ÉæS†ÿ Óë{¾æS 1 2 3 (912)
11. What is your favorite brand? Aæ¨~ZÿÀÿ ¨Ó¢ÿÀÿ ¯ÿ÷æƒSëÝçLÿ Lÿ'~?
BRITANIA,LUX
(913-927)
Section K – DIGITAL / MOBILE / MULTICHANNEL
This portion of the survey is intended to learn about your opinions and attitudes towards how you use Internet
when shopping and buying for products and services SA
FÜÿç ¯ÿçµÿæS{Àÿ Aæ¨~ {Éæ¨çó Aµÿ¿Ó F¯ÿó ÓæþS÷ê F¯ÿó {Ó¯ÿæ Lÿç~B¯ÿæ ¨æBô
B+Àÿú{œÿsú {Lÿþç†ÿç ¯ÿ¿¯ÿÜÿæÀÿ Lÿ{Àÿ B†ÿ¿æ’ÿç Óº¤ÿ{Àÿ jæœÿ Aföœÿ
LÿÀÿç¯ÿæÀÿ D¨{Àÿ Adç
SHOW CARD
MC1) Do you have access to and use any of the following types of devices to access the internet?
B+Àÿú{œÿsú ÓÜÿç†ÿ {fæÝç¯ÿæ ¨æBô Aæ¨~Zÿ ¨æQ{Àÿ œÿçþ§{Àÿ D{àÿâQ
LÿÀÿë$#¯ÿæ D¨LÿÀÿ~SëÝçLÿ Adç Lÿç?
 Yes, I have access to one and use it to access the internet
 Üÿô, {þæ{†ÿ {SæsçF ¨æBô ¨Üÿ|ÿc ÀÿÜÿçdç F¯ÿó B+Àÿú{œÿsú 1
¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô ¨÷{ßæS Lÿ{Àÿ
 Yes, I have access to one but do not use it to access the internet
 Üÿô, {þæ{†ÿ {SæsçF ¨æBô ¨Üÿ|ÿc ÀÿÜÿçdç F¯ÿó B+Àÿú{œÿsú 2
¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô ¨÷{ßæS Lÿ{Àÿ œÿæÜÿ]

 No, I do not have access to one but plan to buy one this year
 œÿæ, {þæ{†ÿ {SæsçÀÿ ¨Üÿo œÿë{ÜÿôÓ Lÿç;ÿë {Sæsç 3
Lÿç~ç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç
 No, I do not have access to one and have no plans to buy one
 œÿæ, {þæ{†ÿ {SæsçÀÿ ¨Üÿo œÿë{ÜÿôÓ Lÿç;ÿë {Sæsç 4
Lÿç~ç¯ÿæÀÿ {¾æfœÿæ ÀÿÜÿçdç
Devices
No, I do No, I do not

Yes, I not have have
Yes, I
have access access to
have
access to one one and
access
to one but plan have no
to one
but do to buy plans to buy
and use
not use one this one
it to
it to year
access
access
the
the
internet
internet
 Desktop computer {xÿÔÿ s¨ú Lÿ¸çDsÀÿú 1 2 3 4 (928)

 Laptop computer àÿ¿æ¨ús¨ú Lÿ¸çDsÀÿú 1 2 3 4 (929)
 Mobile phones (e.g. basic and feature phones)
 {þæ¯ÿæBàÿú {üÿæœÿú (D’ÿæÜÿÀÿ~ Aæ™æÀÿµÿí†ÿ 1 2 3 4 (930)
F¯ÿó {¯ÿðÉçÎ¿æ¯ÿÁÿê {üÿæœÿúÓ)
 Smartphones (e.g. Android, Blackberry, iPhone)
 Ó½æsö {üÿæœÿúÓ (D’ÿæÜÿÀÿ~ Aæ{þï&÷æ{ßxÿú, 1 2 3 4 (931)
¯ÿâæLÿú{¯ÿÀÿê, AæB{üÿæœÿú)
 Tablets (e.g. iPad, Samsung Galaxy)
 s¿æ¯ÿú{àÿsúÓ (D’ÿæÜÿÀÿ~ AæB¨¿æxÿú, ÓæóÓèÿú 1 2 3 4 (932)
SæàÿæOÿê)
 E-readers (e.g. Kindle, Nook, Sony e-reader)
 B-ÀÿçxÿÓö (D’ÿæÜÿÀÿ~ Lÿçƒçàÿ, œÿíLÿú, {Óæœÿç 1 2 3 4 (933)
B-ÀÿêxÿÀÿú)
 Portable media (music, video game) devices e.g. PSP, MP3,
iPod {¨æ{sö¯ÿëàÿ {þxÿçAæ (þë¿fçLÿú, µÿçxÿçH {Sþú) 1 2 3 4 (934)
D¨LÿÀÿ~ D’ÿæÜÿÀÿ~ ¨çFÓú¨ç, Fþú¨ç3, AæB{¨æxÿú
SHOW CARD
MC2) How often do you use the Internet (with the above devices)?
AÆ¨~ {LŸ{†Ÿ A;ŸÀŸÆÁŸ{ÀŸ B+ÀŸ{ŒŸSÚ ¯Ÿ¿¯ŸÜŸÆÀŸ LŸ{ÀŸ? (D¨{ÀŸÆNŸ
D¨LŸÀŸ~ ¯Ÿ¿¯ŸÜŸÆÀŸ LŸÀŸÇ)
 Daily / almost daily ¨÷†ŸÇ’ŸÇŒŸ /¨÷ÆSS ¨÷†ŸÇ ’ŸÇŒŸ 1

 2-6 times per week ¨÷†ŸÇ Ó©ÆÜŸ{ÀŸ 2-6 $ÀŸ 2
 Once a week¨÷†ŸÇ Ó©ÆÜŸ{ÀŸ {SÆSÇF $ÀŸ 3
 2-3 times per month ¨÷†ŸÇ ÞÆÓ{ÀŸ 2-3 $ÀŸ 4
 Once a month ÞÆÓ{ÀŸ {SÆSÇF $ÀŸ 5
 Less than once a month (GO TO QUESTION 14)
6
 ÞÆÓ{ÀŸ {SÆSÇF $ÀŸÀŸË LŸÞ
 I never use the internet (GO TO QUESTION 14)
 ÞËÔ {LŸ{¯Ÿ ¯ŸÇ B{+ÀŸÚ{ŒŸSÚ ¯Ÿ¿¯ŸÜŸÆÀŸ 7 (935)
LŸ{ÀŸ ŒŸÆÜŸ]
SHOW CARD
MC3) For each of the following categories, please indicate whether you have ever used the internet
in your shopping process: (check all that apply) MA
œÿç{þ§æNÿ ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæS ¨æBô, ¨÷{†ÿ¿Lÿsç ¯ÿçµÿæS{Àÿ Aæ¨~ {Éæ¨çó
Lÿæ¾ö¿¨æBô {Lÿ{¯ÿ ¯ÿç B+Àÿú{œÿsú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç$#{àÿ Lÿç (¨÷{¾æf¿
ÓþÖ {`ÿLÿú LÿÀÿ;ÿë)
 To search for information on products / services ¨÷xÿLÿu F¯ÿó {Ó¯ÿæ D¨{Àÿ †ÿ$¿ {Qæfç¯ÿæ ¨æBô
1
 To look for nearby retailers œÿçLÿs¯ÿˆÿöê Àÿç{sàÿÀÿZÿë {Qæfç¯ÿæ ¨æBô 2

 To compare prices ’ÿæþ †ÿëÁÿœÿæ LÿÀÿç¯ÿæ ¨æBô 3
 To access coupons / promotions Lÿë¨œÿúÓ/¨÷{þæÉœÿúÓ S÷Üÿ~ LÿÀÿç¯ÿæ ¨æBô 4
 To make purchases that will be delivered to you Aæ¨~Zÿë Óç™æ {xÿàÿçµÿÀÿê {’ÿ¯ÿæ ¨Àÿç
5
QÀÿê’ÿú LÿÀÿç¯ÿæ ¨æBô
 To make purchases to pick up in-store ¨çLÿú A¨ú Bœÿú {ÎæÀÿú{Àÿ QÀÿê’ÿ LÿÀÿç¯ÿæ ¨æBô 6
 To check for product availability before going to the store {ÎæÀÿLÿë ¾ç¯ÿæ ¨í¯ÿö{Àÿ {¨÷æxÿLÿuÀÿ
7
D¨àÿ²†ÿæ Óº¤ÿ{Àÿ fæ~ç¯ÿæ ¨æBô
 To post reviews on products / services {¨÷æxÿLÿu D¨{Àÿ ÀÿçµÿçD {¨æÎ LÿÀÿç¯ÿæ ¨æBô 8
 None of these [If selected for all categories skip to Q5]
 FÜÿæ àÿþ™¿{Àÿ {Lÿò~Óç Üÿ] œÿæÜÿ] (¾’ÿç ÓþÖ LÿæsæSÀÿê ¨æBô ¯ÿædç{œÿB$#¯ÿæ 9
{¯ÿ{Áÿ Q5Lÿë ¾æAæ;ÿë)
 I do not shop for this category [If selected for all categories skip to Q5]
FÜÿç ¯ÿçµÿæS{Àÿ þëô {Éæ¨çó Lÿ{Àÿ œÿæÜÿ] (¾’ÿç ÓþÖ LÿæsæSÀÿê ¨æBô ¯ÿædç{œÿB$#¯ÿæ 10
{¯ÿ{Áÿ Q5Lÿë ¾æAæ;ÿë)
TICK  1 2 3 4 5 6 7 8 9 10 (936-9
1 Athletic shoes Aæ$ú{àÿsçLÿú Éë 1 2 3 4 5 6 7 8 9 10 (946-9
2 Jewellery and accessories SÜÿ~æ F¯ÿó
1 2 3 4 5 6 7 8 9 10 (956-9
D¨LÿÀÿ~SëÝçLÿ
3 Kid's clothing LÿçxÿúÓ {Lÿâæ$#ó 1 2 3 4 5 6 7 8 9 10 (966-9
4 Personal clothing ¯ÿ¿NÿçS†ÿ {Lÿâæ$#ó 1 2 3 4 5 6 7 8 9 10 (976-9
5 Shoes Éë 1 2 3 4 5 6 7 8 9 10 (986-9
6 Luxury products àÿOÿÀÿê {¨÷æxÿLÿu 1 2 3 4 5 6 7 8 9 10 (996-10
7 Cars LÿæÀÿú 1 2 3 4 5 6 7 8 9 10 (1006-1
8 Mobile phones (e.g. basic and feature phones)
{þæ¯ÿæBàÿú {üÿæœÿú (D’ÿæÜÿÀÿ~
1 2 3 4 5 6 7 8 9 10 (1016-1
Aæ™æÀÿµÿí†ÿ F¯ÿó {¯ÿðÉçÎ¿ ÓÜÿç†ÿ
{üÿæœÿú)
9 Smartphones (e.g. Android, Blackberry, iPhone)
Ó½æsö {üÿæœÿúÓ (D’ÿæÜÿÀÿ~
1 2 3 4 5 6 7 8 9 10 (1026-1
Aæ{ƒ÷æBxÿú, ¯ÿâæLÿú{¯ÿÀÿê
{üÿæœÿúÓ, AæB{üÿæœÿú)
10 Tablets (e.g. iPad, Samsung Galaxy)
s¿æ¯ÿú{àÿsú (D’ÿæÜÿÀÿ~ AæB¨¿æxÿú, 1 2 3 4 5 6 7 8 9 10 (1036-1
ÓæóÓèÿú SæàÿæOÿê)
11 Mobile phone contract and services
1 2 3 4 5 6 7 8 9 10 (1046-1
{þæ¯ÿæBàÿú {üÿæœÿú F¯ÿó Óµÿ}{ÓÓú
12 Televisions, DVD players, audio equipment,
digital cameras and video equipment
{sàÿçµÿçfœÿúÓ xÿçµÿçxÿú {¨âßÓöÓ 1 2 3 4 5 6 7 8 9 10 (1056-1
AxÿçH FLÿë¿¨ú{þ+, xÿçfçsàÿú Lÿ¿æ{þÀÿæ
F¯ÿó µÿçxÿçH BLÿë¿¨ú{þ+
13 Computers e.g. PCs and Laptops Lÿ¸çDsÀÿú
1 2 3 4 5 6 7 8 9 10 (1066-1
D’ÿæÜÿÀÿ~ ¨çÓç F¯ÿó àÿ¿æ¨ús¨ú
14 E-readers e.g. Kindle, Nook, Sony e-reader
B-ÀÿêxÿÓö D’ÿæÜÿÀÿ~ Lÿçƒçàÿú, 1 2 3 4 5 6 7 8 9 10 (1076-1
œÿëLÿú, {Óæœÿê B-ÀÿêxÿÀÿú
15 Portable media (music, video game) devices e.g.
PSP,MP3, iPod
{¨æ{sö¯ÿëàÿú {þxÿçAæ (þë¿fçLÿú, 1 2 3 4 5 6 7 8 9 10 (1086-1
µÿçxÿçH{Sþú) D¨LÿÀÿ~ D’ÿæÜÿÀÿ~
¨çFÓú¨ç, Fþú¨ç3, AæB{¨æxÿú
16 Other consumer electronics
Aœÿ¿ LÿœÿúfëþÀÿú 1 2 3 4 5 6 7 8 9 10 (1096-1
B{àÿLÿú{s÷æœÿçLÿúÓ ·
17 Washer/dryer H´æÌÀÿú/xÿ÷æßÀÿú 1 2 3 4 5 6 7 8 9 10 (1106-1
18 Small home appliances {dæs {Üÿæþú
1 2 3 4 5 6 7 8 9 10 (1116-1
Aæ¨âæ{ß{œÿÛÓú
19 Large home appliances (dishwasher,
refrigerator) ¯ÿÝ {Üÿæþú Aæ¨â{ßœÿÛÓú 1 2 3 4 5 6 7 8 9 10 (1126-1
(xÿçÉú H´æÉÀÿú, {Àÿüÿ÷çf{ÀÿsÀÿú)
20 Furniture üÿ‚ÿçö`ÿÀÿú 1 2 3 4 5 6 7 8 9 10 (1136-1
21 Home décor {Üÿæþú {xÿLÿÀÿú 1 2 3 4 5 6 7 8 9 10 (1146-1
22 Home or apartment search (to buy or rent)
{Üÿæþú ¯ÿæ A¨æsö{þ+ Óaÿö 1 2 3 4 5 6 7 8 9 10 (1156-1
(Lÿç~ç¯ÿæLÿë ¯ÿæ µÿÝæ{Àÿ {œÿ¯ÿæLÿë)
23 Home repair and renovation
1 2 3 4 5 6 7 8 9 10 (1166-1
{Üÿæþú {þÀÿæþ†ÿç F¯ÿó œÿ¯ÿêLÿÀÿ~
24 Toys and games (excl. video games)
1 2 3 4 5 6 7 8 9 10 (1176-1
{sæ{ßÓú Aæƒ {SþúÓ
25 Sporting equipment
1 2 3 4 5 6 7 8 9 10 (1186-1
{Øæs}ó BLÿë¿¨ú{þ+
26 Out of home entertainment (cinema tickets, etc.)
1 2 3 4 5 6 7 8 9 10 (1196-1
AæDsú Aüÿú {Üÿæþú F+Àÿ{sœÿú{þ+
27 Restaurants {ÀÿÎëÀÿæ+ 1 2 3 4 5 6 7 8 9 10 (1206-1
28 Travel and vacation µÿ÷þ~ F¯ÿó dësç 1 2 3 4 5 6 7 8 9 10 (1216-1
29 Books, newspapers and magazines
1 2 3 4 5 6 7 8 9 10 (1226-1
¨ëÖLÿ, QµÿÀÿ LÿæSf F¯ÿó þ¿æSæfçœÿú
30 Media (music, movies, video games, ringtones,
etc.) {þxÿçAæ (þë¿fçLÿúÓ þëµÿçÓú, 1 2 3 4 5 6 7 8 9 10 (1236-1
µÿçxÿçH {SþúÓ
31 Financial products and services
üÿæBœÿæœÿúÓçßàÿ {¨÷æxÿLÿu {¯ÿó 1 2 3 4 5 6 7 8 9 10 (1246-1
Óµÿ}{ÓÓú
32 Groceries and beverages {S÷æÓÀÿêfú F¯ÿó
1 2 3 4 5 6 7 8 9 10 (1256-1
¯ÿçµÿ{ÀÿfÓú
33 Household products (detergents, cleaning
products,etc)
ÜÿæDÓú{Üÿæàÿúxÿ {¨÷æxÿLÿu&úÓ 1 2 3 4 5 6 7 8 9 10 (1266-1
(xÿçsÀÿú{f+, Lÿâêœÿçó {¨÷æxÿLÿu
B†ÿ¿æ’ÿç)
34 Personal care, skin care and cosmetics
¨Óöœÿæàÿ {LÿÀÿú, Ôÿçœÿú {LÿÀÿú F¯ÿó 1 2 3 4 5 6 7 8 9 10 (1276-1
LÿÓú{þsçLÿúÓ
35 Drugs and medicine and vitamins
xÿ÷SúÓ Aæƒ {þxÿçÓçœÿúÓ Aæƒ 1 2 3 4 5 6 7 8 9 10 (1286-1
µÿçsæþçœÿúÓ
36 Pet food and pet care products
(1296-1
{¨sú üÿëƒ Aæƒ {¨sú {LÿÀÿú 1 2 3 4 5 6 7 8 9 10
{¨÷æxÿLÿu&úÓ
37 Insurance products and services
(1306-1
BœÿúÓëÀÿæœÿÛ {¨÷æxÿLÿu&úÓ F¯ÿó 1 2 3 4 5 6 7 8 9 10
Óµÿ}{ÓÓú
ASK MC4 FREQUENCY OF SHOPPING OVER INTERNET FOR CATEGORIES CODED IN MC3
SHOW CARD
MC4) You indicated that you used the internet to shop for the various categories. How often would
you estimate you use the internet in the following ways for each of those categories? SA

Aæ¨~ `ÿçÜÿ§ç†ÿ LÿÀÿç$#{àÿ {¾ Aæ¨~ ¯ÿçµÿçŸ ¯ÿçWæ{Àÿ É¨çó LÿÀÿç¯ÿæ ¨æBô
B+Àÿú{œÿsú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç$#{àÿ> Aæ¨~ {Lÿ{†ÿ A;ÿÀÿæÁÿ{Àÿ ¨÷{†ÿ¿Lÿsç
¯ÿçµÿæSLÿë œÿç{þ§æNÿ ¨•†ÿç{Àÿ B+Àÿú{œÿsú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç$#{àÿ
†ÿæÜÿæ {Lÿþç†ÿç ¨÷æLÿÁÿœÿ LÿÀÿç{¯ÿ?
 For all / almost all of my purchases in this category
 FÜÿç ¯ÿçµÿæSÀÿ ÓþÖ QÀÿê’ÿú/¨æQæ¨æQê ÓþÖ QÀÿê’ÿú 1
¨æBô
 Frequently ¯ÿæÀÿºæÀÿ†ÿæ{Àÿ 2
 Sometimes Lÿçdç Óþß{Àÿ 3
 Rarely ¯ÿÜÿë†ÿ ¯ÿçÀÿÁÿ 4
ROTATE CATEGORIES
TICK For all / Sometimes Rarely
almost all of Frequently
 my purchases
in this
category
1  Athletic shoes Aæ$ú{àÿsç Éí 1 2 3 4 (1306)
Aæ$ú{àÿsç Éí
2  Jewellery and accessories
1 2 3 4 (1307)
 SÜÿ~æ F¯ÿó Aæ{ÓÓÀÿêfú
3  Kid's clothing LÿçxÿúÓ {Lÿâæ$#ó 1 2 3 4 (1308)
4  Personal clothing ¨Óöœÿæàÿ
1 2 3 4 (1309)
{Lÿâæ$#ó
5  Shoes Éí 1 2 3 4 (1310)
6  Luxury products àÿOÿÀÿê {¨÷æxÿLÿu 1 2 3 4 (1311)
7  Cars LÿæÀÿú 1 2 3 4 (1312)
8  Mobile phones (e.g. basic and feature
phones)
1 2 3 4 (1313)
 {þæ¯ÿæB {üÿæœÿú Lÿ+÷æLÿu
F¯ÿó Óµÿ}Óú
9  Smartphones (e.g. Android, Blackberry,
Ó½æsö{üÿæœÿÛ ({¾þç†ÿç,
iPhone)
1 2 3 4 (1314)
Aæœÿxÿ÷Fxÿ, ¯ÿâæLÿ{¯ÿÀÿç,
AæB{üÿæœÿú)
10  Tablets (e.g. iPad, Samsung Galaxy)
 sæ¯ÿú{àÿsú ({¾þç†ÿç AæB¨¿æxÿú, 1 2 3 4 (1315)
ÓæþÓæèÿ S¿æàÿæOÿç)
11  Mobile phone contract and services
 {þæ¯ÿæB {üÿæœÿú Lÿ+÷æLÿu 1 2 3 4 (1316)
F¯ÿó Óµÿ}Óú
12  Televisions, DVD players, audio equipment,
digital cameras and video equipment
 {sàÿçµÿçfœÿúÓ xÿçµÿçxÿú {¨âßÓöÓ 1 2 3 4 (1317)
AxÿçH FLÿë¿¨ú{þ+, xÿçfçsàÿú Lÿ¿æ{þÀÿæ
F¯ÿó µÿçxÿçH BLÿë¿¨ú{þ+
13  Computers e.g. PCs and Laptops
Lÿ¸çDsÀÿú D’ÿæÜÿÀÿ~ ¨çÓç F¯ÿó 1 2 3 4 (1318)
àÿ¿æ¨ús¨ú
14  E-readers e.g. Kindle, Nook, Sony e-reader
B-ÀÿêxÿÓö D’ÿæÜÿÀÿ~ Lÿçƒçàÿú, œÿëLÿú, 1 2 3 4 (1319)
{Óæœÿê B-ÀÿêxÿÀÿú
15  Portable media (music, video game) devices 1 2 3 4 (1320)
e.g. PSP,MP3, iPod
 {¨æ{sö¯ÿëàÿú {þxÿçAæ (þë¿fçLÿú,
µÿçxÿçH{Sþú) D¨LÿÀÿ~ D’ÿæÜÿÀÿ~
¨çFÓú¨ç, Fþú¨ç3, AæB{¨æxÿú
16  Other consumer electronics
 Aœÿ¿ LÿœÿúfëþÀÿú 1 2 3 4 (1321)
B{àÿLÿú{s÷æœÿçLÿúÓ
17  Washer/dryer H´æÌÀÿú/xÿ÷æßÀÿú 1 2 3 4 (1322)
18  Small home appliances {dæs {Üÿæþú
1 2 3 4 (1323)
Aæ¨âæ{ß{œÿÛÓú
19  Large home appliances (dishwasher,
refrigerator)
1 2 3 4 (1324)
 ¯ÿÝ {Üÿæþú Aæ¨â{ßœÿÛÓú (xÿçÉú H
´æÉÀÿú, {Àÿüÿ÷çf{ÀÿsÀÿú)
20  Furniture üÿ‚ÿçö`ÿÀÿú 1 2 3 4 (1325)
21  Home décor {Üÿæþú {xÿLÿÀÿú 1 2 3 4 (1326)
22  Home or apartment search (to buy or rent)
 {Üÿæþú ¯ÿæ A¨æsö{þ+ Óaÿö 1 2 3 4 (1327)
(Lÿç~ç¯ÿæLÿë ¯ÿæ µÿÝæ{Àÿ {œÿ¯ÿæLÿë)
23  Home repair and renovation
1 2 3 4 (1328)
 {Üÿæþú {þÀÿæþ†ÿç F¯ÿó œÿ¯ÿêLÿÀÿ~
24  Toys and games (excl. video games)
1 2 3 4 (1329)
 {sæ{ßÓú Aæƒ {SþúÓ
25  Sporting equipment {Øæs}ó BLÿë¿¨ú{þ+ 1 2 3 4 (1330)
26  Out of home entertainment (cinema tickets,
1 2 3 4 (1331)
etc.) AæDsú Aüÿú {Üÿæþú F+Àÿ{sœÿú{þ+
27  Restaurants {ÀÿÎëÀÿæ+ 1 2 3 4 (1332)
28  Travel and vacation µÿ÷þ~ F¯ÿó dësç 1 2 3 4 (1333)
29  Books, newspapers and magazines
1 2 3 4 (1334)
 ¨ëÖLÿ, QµÿÀÿ LÿæSf F¯ÿó þ¿æSæfçœÿú
30  Media (music, movies, video games,
ringtones, etc.) {þxÿçAæ (þë¿fçLÿúÓ þëµÿçÓú, 1 2 3 4 (1335)
µÿçxÿçH {SþúÓ
31  Financial products and services
 üÿæBœÿæœÿúÓçßàÿ {¨÷æxÿLÿu {¯ÿó 1 2 3 4 (1336)
Óµÿ}{ÓÓú
32  Groceries and beverages g{S÷æÓÀÿêfú
1 2 3 4 (1337)
F¯ÿó ¯ÿçµÿ{ÀÿfÓú
33  Household products (detergents, cleaning
products,etc)
 ÜÿæDÓú{Üÿæàÿúxÿ {¨÷æxÿLÿu&úÓ 1 2 3 4 (1338)
(xÿçsÀÿú{f+, Lÿâêœÿçó {¨÷æxÿLÿu
B†ÿ¿æ’ÿç)
34  Personal care, skin care and cosmetics
 ¨Óöœÿæàÿ {LÿÀÿú, Ôÿçœÿú {LÿÀÿú 1 2 3 4 (1339)
F¯ÿó LÿÓú{þsçLÿúÓ
35  Drugs and medicine and vitamins
 xÿ÷SúÓ Aæƒ {þxÿçÓçœÿúÓ Aæƒ 1 2 3 4 (1340)
µÿçsæþçœÿúÓ
36  Pet food and pet care products
 {¨sú üÿëƒ Aæƒ {¨sú {LÿÀÿú 1 2 3 4 (1341)
{¨÷æxÿLÿu&úÓ
37  Insurance products and services
 BœÿúÓëÀÿæœÿÛ {¨÷æxÿLÿu&úÓ F¯ÿó 1 2 3 4 (1342)
Óµÿ}{ÓÓú
SHOW CARD
MC5) Now, more generally, when it comes to using internet in your shopping process, how
frequently do you do the following? SA
F{¯ÿÓ A™#Lÿ Óæ™æÀÿ~†ÿ, Aæ¨~ZÿÀÿ É¨çó ¨÷Lÿ÷çßæ ¨æBô B+Àÿú{œÿsú
¯ÿ¿¯ÿÜÿæÀÿÀÿ ¯ÿçÌßLÿë Aæ{Ó, Aæ¨~ {Lÿ{†ÿ ¯ÿæÀÿºæÀÿ†ÿæ{Àÿ œÿç{þ§æNÿ Lÿæ¾ö¿SëÝçLÿë
Lÿ{Àÿ?
 For all / almost all of my shopping Avgvi me / cÖvq me FÜÿç
1
¯ÿçµÿæSÀÿ ÓþÖ QÀÿê’ÿú/¨æQæ¨æQê ÓþÖ QÀÿê’ÿú ¨æBô
 Frequently¯ÿæÀÿºæÀÿ 2
 Sometimes Lÿçdç Óþß{Àÿ 3
 Rarely ¯ÿÜÿë†ÿ ¯ÿçÀÿÁÿ 4
 Never {Lÿ{¯ÿ¯ÿç œÿë{Üÿô 5
For all / Freque Someti

 almost all of nty mes Rarely Never
my Shopping
 I search in Google or other general search
engine
1 2 3 4 5 (1343)
 þëô SëSàÿú ¯ÿæ Aœÿ¿ Óæ™æÀÿ~
Óaÿö Bófçœÿú Óaÿö Lÿ{Àÿ
 I visit the company’s / product’s websites
 þëô Lÿ¸æœÿê/{¨÷æxÿLÿuÀÿ {H 1 2 3 4 5 (1344)
´¯ÿúÓæBsú {’ÿ{Q
 I look at company’s Facebook page
1 2 3 4 5 (1345)
 þëô Lÿ¸æœÿêÀÿ {üÿÓú¯ÿëLÿú {’ÿ{Q
 I visit blogs / consumer review sites to read
the opinions of other product users
 þëô ¯ÿâSúÓ/Lÿœÿúfë¿þÀÿú ÀÿçµÿçD
ÓæBsú Aœÿ¿ {¨÷æxÿLÿu 1 2 3 4 5 (1346)
¯ÿ¿¯ÿÜÿæÀÿ LÿæÀÿêZÿÀÿ ¯ÿçLÿÅÿ
Óº¤ÿ{Àÿ ¨Þç¯ÿæ ¨æBô {Qæ{f
 I ask for / check recommendations on a

social networking site (e.g. Facebook,
Twitter, etc.)
 þëô {SæsçF {ÓæÓçßæàÿ {œÿsúH 1 2 3 4 5 (1347)
´Lÿ}ó ÓæBs{Àÿ Óë¨æÀÿçÌ `ÿ{`ÿLÿú
LÿÀÿç¯ÿæ ¨æBô/fçjæÓæ LÿÀÿç¯ÿæ
¨æBô ¯ÿ¿¯ÿÜÿæÀÿ Lÿ{Àÿ
 I go to specific price comparison shopping
engines to compare prices right away
 þëô Lÿçdç œÿç”çöÎ ¨ÀÿöæBfú
1 2 3 4 5 (1348)
Lÿ¸æÀÿçÓœÿú Bófçœÿú, ’ÿæþSëÝçLÿ
†ÿëÁÿœÿæ LÿÀÿç¯ÿæ ¨æBô
¯ÿ¿¯ÿÜÿæÀÿ Lÿ{Àÿ
 I go directly to an online retailer that I think
specializes in the type of product
 FÜÿç ™Àÿ~ {¨÷æxÿLÿu{Àÿ
{ØÉàÿæBfú LÿÀÿçAdç {¯ÿæàÿç þëô 1 2 3 4 5 (1349)
ÓvÿçLÿúµÿæ¯ÿ{Àÿ ¯ÿëlç$#¯ÿæ
AœÿúàÿæBœÿú Àÿç{sàÿÀÿúLÿë þëô
Óç™æÉÁÿLÿ ¾æFô
SHOW CARD
MC10) Have you checked reviews / recommendations posted by others in social networking sites,
blogs or consumer review websites? SA
{ÓæÓçßæàÿ {œÿsúH´Lÿ}ó ÓæBsú, {¯ÿâæSúÓ ¯ÿæ Lÿœÿúfë¿þÀÿú ÀÿçµÿçD {H´¯ÿúÓæBs{Àÿ
Aæ¨~ ÀÿçµÿçD/Óë¨æÀÿçÌSëÝçLÿ {`ÿLÿú LÿÀÿç$#{àÿ Lÿç œÿæÜÿ
 Yes, I have done it in the past month Üÿô S†ÿ þæÓ{Àÿ þëô
4
FÜÿæ LÿÀÿç$#àÿæ
 Yes, I have done it in the past 6 months but not in the past month
 þëô FÜÿæLÿë S†ÿ 6 þæÓ þ™¿{Àÿ FÜÿæLÿë LÿÀÿç$#àÿæ 3
Lÿç;ÿë S†ÿ þæÓ{Àÿ œÿë{Üÿô
 Yes, I have done it but not in the past 6 months
 Üÿô, þëô FÜÿæLÿë LÿÀÿç$#àÿæ Lÿç;ÿë S†ÿ 6 þæÓ 2
þ™¿{Àÿ œÿë{Üÿô
 No, I have never done it bv œÿæ, þëô FÜÿæLÿë {Lÿ{¯ÿ¯ÿç
1 (1350)
LÿÀÿç œÿæÜÿ]
SHOW CARD
MC11) Have you posted your own reviews / recommendations posted in social networking sites,
blogs or consumer review websites? SA
{ÓæÓçßæàÿ {œÿsúH´Lÿ}ó ÓæBsú, {¯ÿâæSúÓ ¯ÿæ Lÿœÿúfë¿þÀÿú ÀÿçµÿçD {H
´¯ÿúÓæBs{Àÿ Aæ¨~ ÀÿçµÿçD/Óë¨æÀÿçÌSëÝçLÿ {¨æÎ LÿÀÿç$#{àÿ Lÿç œÿæÜÿ]
 Yes, I have done it in the past month Üÿô S†ÿ þæÓ{Àÿ þëô
4
FÜÿæ LÿÀÿç$#àÿæ
 Yes, I have done it in the past 6 months but not in the past month
 þëô FÜÿæLÿë S†ÿ 6 þæÓ þ™¿{Àÿ FÜÿæLÿë LÿÀÿç$#àÿæ 3
Lÿç;ÿë S†ÿ þæÓ{Àÿ œÿë{Üÿô
 Yes, I have done it but not in the past 6 months
 Üÿô, þëô FÜÿæLÿë LÿÀÿç$#àÿæ Lÿç;ÿë S†ÿ 6 þæÓ 2
þ™¿{Àÿ œÿë{Üÿô
 No, I have never done it bv œÿæ, þëô FÜÿæLÿë {Lÿ{¯ÿ¯ÿç
1 (1351)
LÿÀÿç œÿæÜÿ]
MC11A) While in a store have you ever used your mobile phone to check prices / compare prices
across online and traditional retailers? SA
{¾{†ÿ{¯ÿ{Áÿ Aæ¨~ {SæsçF {ÎæÀÿú $#¯ÿæ Óþß{Àÿ ’ÿæþ {`ÿLÿú LÿÀÿç¯ÿæ¨æBô
{Lÿ{¯ÿ ¯ÿç Aæ¨~ZÿÀÿ {þæ¯ÿæBàÿ {üÿæœÿú ¯ÿ¿¯ÿÜÿæÀÿ
LÿÀÿç$#{àÿ/AœÿúàÿæBœÿú F¯ÿó ¨æÀÿºÀÿçLÿú Àÿç{sàÿÀÿZÿÀÿ ’ÿæþ
†ÿëÁÿœÿæ LÿÀÿç¯ÿæ ¨æBô AœÿúàÿæBœÿú{Àÿ >
 Yes Üÿô 1
 No œÿæ 2 (1352)
[IF YES TO MC11A]

MC11A1) How did you check prices? MA
Aæ¨~ Lÿç¨Àÿç ’ÿæþ {`ÿLÿú LÿÀÿç$#{àÿ?
 Uploaded a picture to your mobile phone of a product itself (e.g., to use
Amazon Remembers app)
 {SæsçF {¨÷æxÿLÿuÀÿ d¯ÿç {þæ¯ÿæBàÿLÿë A¨ú{àÿæxÿ 1
LÿÀÿç$#àÿæ (D’ÿæÜÿÀÿ~ Aþæ{fæœÿú ÀÿçþºÓö Aæ¨ú
¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô) (1353)
 Scanned a barcode (e.g., to use Red Laser app)
 {SæsçF ¯ÿæÀÿú{LÿæxÿLÿë Ôÿæœÿú LÿÀÿç$#àÿæ ({Àÿxÿú 2
{àÿfÀÿú Aæ¨ú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô) (1354)
 Searched a merchandiser SKU or manufacturer code (e.g., on Google)
 þ`ÿöæƒæBfÀÿú FÓú{Lÿßë ¯ÿæ þ¿æœÿëüÿ¿æLÿú`ÿÀÿÀÿú {Lÿæxÿú 3
Óaÿö LÿÀÿç$#àÿæ (SëSàÿú{Àÿ) (1355)
 Searched a product name/description (e.g., on Google)
4
 ¨÷xÿLÿu œÿæþ/¯ÿç¯ÿÀÿ~ê Óaÿö LÿÀÿç$#àÿæ (SëSàÿú{Àÿ) (1356)
[If no to MC11A]
MC11A2) How interested are you in using your mobile device to check prices? SA
Aæ¨~ZÿÀÿ {þæ¯ÿæBàÿú xÿçµÿæBfú ¨÷æBfú {`ÿLÿú LÿÀÿç¯ÿæ ¨æBô ¯ÿ¿¯ÿÜÿæÀÿ
LÿÀÿç¯ÿæ{Àÿ Aæ¨~ {Lÿ{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ AæS÷Üÿêÿú?
 Very interested ¯ÿÜÿë†ÿ AæS÷Üÿê 1
 Somewhat interested Lÿçdçsæ AæS÷Üÿê 2
 Indifferent D’ÿæÓêœÿ 3
 Somewhat disinterested Lÿçdçsæ AœÿæS÷Üÿê 4
 Not at all interested Aæ{’ÿò AæS÷Üÿê œÿë{Üÿô 5 (1357)

MC 11B) While in a store have you ever used your mobile phone to access further product information
(e.g., user reviews, additional manufacturer information)? MA
Aæ¨~ {SæsçF {ÎæÀÿ{Àÿ $#¯ÿæ {¯ÿ{Áÿ ¨÷xÿLÿu Óº¤ÿ{Àÿ A™#Lÿ fæ~ç¯ÿæ ¨æBô
{Lÿ{¯ÿ ¯ÿç Aæ¨~ZÿÀÿ {þæ¯ÿæBàÿú {üÿæœÿú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç$#{àÿ Lÿç?
(D’ÿæÜÿÀÿ~ ßëfÀÿú ¯ÿçµÿçD, A†ÿçÀÿçNÿ þ¿æœÿëüÿ¿æLÿcÀÿÀÿú
Bœÿúüÿ{þöÉœÿ)?
 Yes Üÿô 1
 No œÿæ 2 (1358)
[If yes to MC 11B]

MC11B1) How did you access product information? MA
Aæ¨~ Lÿç¨Àÿç ¨÷xÿLÿu Óº¤ÿ{Àÿ †ÿ$¿ S÷Üÿ~ Lÿ{Àÿ?
 Uploaded a picture to your mobile phone of a product itself (e.g., to use
Amazon Remembers app)
 {SæsçF {¨÷æxÿLÿuÀÿ d¯ÿç {þæ¯ÿæBàÿLÿë A¨ú{àÿæxÿ 1
LÿÀÿç$#àÿæ (D’ÿæÜÿÀÿ~ Aþæ{fæœÿú ÀÿçþºÓö Aæ¨ú
¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô) (1359)
 Scanned a barcode (e.g., to use Red Laser app)
 {SæsçF ¯ÿæÀÿú{LÿæxÿLÿë Ôÿæœÿú LÿÀÿç$#àÿæ ({Àÿxÿú 2
{àÿfÀÿú Aæ¨ú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ ¨æBô) (1360)
 Searched a merchandiser SKU or manufacturer code (e.g., on Google)
 þ`ÿöæƒæBfÀÿú FÓú{Lÿßë ¯ÿæ þ¿æœÿëüÿ¿æLÿú`ÿÀÿÀÿú {Lÿæxÿú 3
Óaÿö LÿÀÿç$#àÿæ (SëSàÿú{Àÿ) (1361)
 Searched a product name/description (e.g., on Google)
4
 ¨÷xÿLÿu œÿæþ/¯ÿç¯ÿÀÿ~ê Óaÿö LÿÀÿç$#àÿæ (SëSàÿú{Àÿ) (1362)
[If no to MC 11B]
SHOW CARD
MC11B2) How interested are you in using your mobile device to access additional product information?
SA
Aæ¨~ZÿÀÿ {þæ¯ÿæBàÿú xÿçµÿæBfú ¨÷æBfú {`ÿLÿú LÿÀÿç¯ÿæ ¨æBô ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ{Àÿ Aæ¨~
{Lÿ{†ÿ ’ÿíÀÿ¨¾ö¿;ÿ AæS÷Üÿêÿú?
 Very interested ¯ÿÜÿë†ÿ AæS÷Üÿê 1
 Somewhat interested Lÿçdçsæ AæS÷Üÿê 2
 Indifferent D’ÿæÓêœÿ 3
 Somewhat disinterested Lÿçdçsæ AœÿæS÷Üÿê 4
 Not at all interested Aæ{’ÿò AæS÷Üÿê œÿë{Üÿô 5 (1363)
SHOW CARD
MC12) Please rate how much you trust the following information sources (online and / or offline) for
purchasing decisions?
~ç¯ÿæ ¨æBô œÿçÉ¬ˆÿç {œÿ¯ÿæ {ä†ÿ÷{Àÿ œÿç{þ§æNÿ †ÿ$¿Àÿ {Ó÷æ†ÿLÿë Aæ¨~ {Lÿ{†ÿ
’ÿíÀÿ ¨¾ö¿;ÿ ¯ÿçÉ´æÓ Lÿ{Àÿ (Aœÿú àÿæBœÿú/¯ÿæ AüÿúàÿæBœÿú)
I trust the source a lot FÜÿç {Ó÷æ†ÿLÿë þëô A™#Lÿ ¯ÿçÉ´æÓ Lÿ{Àÿ 1
I trust the source somewhat FÜÿç {Ó÷æ†ÿLÿë þëô Lÿçdçsæ ¯ÿçÉ´æÓ
2
Lÿ{Àÿ
Neither trust nor distrust ¯ÿçÉ´æÓ ¯ÿæ A¯ÿçÉ´æÓ Lÿ{Àÿ œÿæÜÿ] 3
I distrust the source somewhat FÜÿç {Ó÷æ†ÿLÿë þëô Lÿçdçsæ A¯ÿçÉ´æÓ
4
Lÿ{Àÿ
I distrust the source a lot FÜÿç {Ó÷æ†ÿLÿë þëô A™#Lÿ A¯ÿçÉ´æÓ Lÿ{Àÿ 5
Neither I distrust I
I trust
I trust the trust the distrust
the
 source nor source the
source
somewhat distrust somewhat source
a lot
a lot
 Retailer’s or manufacturer's 1 2 3 4 5 (1364)
website
 Àÿç{sàÿÀÿZÿÀÿ ¯ÿæ
œÿçþöæ†ÿæZÿÀÿ {H
´¯ÿúÓæBsú
 Other third party websites
 Aœÿ¿ $xÿö ¨æsöê {H 1 2 3 4 5 (1365)
´¯ÿúÓæBsú
 Reviews / recommendations in
social networking sites from
people you do not know
Aæ¨~Zÿ ¨Àÿç`ÿç†ÿ
1 2 3 4 5 (1366)
{àÿæLÿþæœÿZÿ vÿæÀÿë
{ÓæÓçßàÿ {œÿ`ÿúH´Lÿ}ó
ÓæBs{Àÿ $#¯ÿæ
ÀÿçµÿçD/{ÀÿLÿ{þ{ƒÉœÿúÓ
 Reviews / recommendations in
social networking sites from
people you know personally
 Aæ¨~Zÿ ¯ÿ¿NÿçS†ÿ
µÿæ¯ÿ{Àÿ¨Àÿç`ÿç†ÿ 1 2 3 4 5 (1367)
{àÿæLÿþæœÿZÿ vÿæÀÿë
{ÓæÓçßàÿ {œÿ`ÿúH´Lÿ}ó
ÓæBs{Àÿ $#¯ÿæ
ÀÿçµÿçD/{ÀÿLÿ{þ{ƒÉœÿúÓ
 Advertising (TV, radio, magazines,
etc)
1 2 3 4 5 (1368)
 ¯ÿçjæ¨œÿ (sçµÿç, {ÀÿxÿçH,
þ¿æSæfçœÿú B†ÿ¿æ’ÿç)
 Retailer / manufacturer printed
materials (brochures, catalogues,
etc.)
 Àÿç{sàÿÀÿú/œÿçþöæ†ÿæ 1 2 3 4 5 (1369)
¨÷ç{+xÿ ÓæþS÷ê
(¯ÿ÷æDÉçßÀÿ, Lÿæsæ{àÿæSú
B†ÿ¿æ’ÿç)
 Advice from a salesperson in store
 {ÎæÀÿ{Àÿ $#¯ÿæ 1 2 3 4 5 (1370)
{ÓàÿúÓ¨ÓöœÿÀÿ D¨{’ÿÉ
 Word of mouth (offline
 Lÿ$æ ¯ÿæˆÿöæ{Àÿ (Aüÿú 1 2 3 4 5 (1371)
àÿæBœÿú)
MC13) Please give us an example of one of your favorite websites to go to when you are shopping
online (either to get product information, check reviews, price compare and / or buy product)
’ÿßæLÿÀÿç Aæ¨~ AœÿúàÿæBœÿú{Àÿ {Éæ¨çó LÿÀÿç¯ÿæ Óþß{Àÿ ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæLÿë
Aæ¨~ ¨Ó¢ÿ LÿÀÿë$#¯ÿæ {H´¯ÿúÓæBsÀÿ {SæsçF D’ÿæÜÿÀÿ~ ’ÿçA;ÿë, (¨÷xÿLÿu Óº¤ÿêß †ÿ$
¿ ¨æB¯ÿæ ¨æBô, ÀÿçµÿçD {`ÿLÿú LÿÀÿç¯ÿæ ¨æBô, ’ÿæþ †ÿëÁÿœÿæ LÿÀÿç¯ÿæ ¨æBô
F¯ÿó/¯ÿæ ¨÷xÿLÿu Lÿç~ç¯ÿæ ¨æBô)
(1372-1386)
SHOW CARD
MC14) In general, what could encourage you to use the Internet more often in your purchase
decisions? MA
Óæ™æÀÿ~µÿæ{¯ÿ, Aæ¨~ZÿÀÿ QÀÿê’ÿÀÿ Aæ¨~Zÿë {LÿDô LÿæÀÿ~ {¨÷æûæÜÿç†ÿ
LÿÀÿç¨æÀÿç{¯ÿ?
 Nothing – have no interest in using the internet for shopping or learning about products /
services
1
 Lÿçdç œÿæÜÿ] - É¨çó ¨æBô B+Àÿú{œÿsú ¯ÿ¿¯ÿÜÿæÀÿ LÿÀÿç¯ÿæ{Àÿ
{Lÿò~Óç AæS÷Üÿ œÿë{Üÿô ¯ÿæ ¨÷xÿLÿu/{Ó¯ÿæ Óºœÿ¤ÿ{Àÿ ÉçQ#¯ÿæLÿë (1387-1388)
 Better assurance of my privacy on the internet {þæÀÿ {Sæ¨œÿêß†ÿæLÿë
2
œÿçÊÿß†ÿæÀÿë µÿàÿ D¨æß (1389-1390)

 Easier to compare prices ’ÿæþ †ÿëÁÿœÿæ ÓÜÿf{Àÿ LÿÀÿæ¾æF 3 (1391-1392)
 Simpler online payment options AœÿúàÿæBœÿú{Àÿ {¨{þ+ LÿÀÿç¯ÿæÀÿ
4
¯ÿçLÿÅÿ (1393-1394)
 More secure online payment options AæÜÿëÀÿç A™# AœÿúàÿæBœÿÃÿ
5
œÿ×œÿÇDê ’ÿ†ÿf› (1395-1396)
 Better selection online vs. offline alternativesAüÿúàÿæBœÿú †ÿëÁÿœÿæ{Àÿ ¯ÿædç
6
{œÿ¯ÿæÀÿ µÿàÿ ¯ÿçLÿÅÿ (1397-1398)
 Better prices online vs. offline alternatives AüÿúàÿæBœÿú †ÿëÁÿœÿæ{Àÿ ’ÿæþ{Àÿ
7
µÿàÿ ¯ÿçLÿÅÿ (1399-1400)
 Better and/or cheaper delivery for the purchases I make online
 þëô AœÿúàÿæBœÿ{Àÿ QÀÿê’ÿ LÿÀÿë$#¯ÿæ ÓæþS÷êLÿë µÿàÿ F¯ÿó/¯ÿæ ÉÖæ 8
{xÿàÿçµÿÀÿç (1401-1402)
 Faster and/or more reliable internet access from my mobile phone or MP3 player, etc.
 {þæÀÿ {þæ¯ÿæBàÿ {üÿæœÿÀÿë ¯ÿæ Fþú¨ç3 {¨âßÀÿú B†ÿ¿æ’ÿçÀÿë ’ÿø†ÿ 9
F¯ÿó/¯ÿæ AæÜÿëÀÿç ¯ÿçÉ´Óœÿêß B+Àÿ{œÿsú S÷Üÿ~ (1403-1404)
 Less expensive access to the internet at home WÀÿ¯ÿÓç B+Àÿú{œÿsú S÷Üÿ~
10
LÿÀÿç¯ÿæ{Àÿ Lÿþ Qaÿö (1405-1406)
 Less expensive internet-ready mobile devices (mobile phone handsets/MP3 player/ etc.)
 Lÿþ QaÿöÀÿ B+Àÿú{œÿsú {Àÿxÿç {þæ¯ÿæBàÿú {üÿæœÿú D¨LÿÀÿ~
({þæ¯ÿæBàÿú {üÿæœÿú Üÿ¿æƒ{Ósú/Fþú¨ç 3 {¨âßÀÿ/B†ÿ¿æ’ÿç) 11
(1407-1408)
 Easier ability to return the product for a refund (e.g., return to store, lower return
shipping rates, return shipping tables included)
 sZÿæ {üÿÀÿÖ ¯ÿçÀÿë•{Àÿ ÓÜÿf{Àÿ {üÿÀÿç {’ÿB¨æ{Àÿ (D’ÿæÜÿÀÿ~ - 12
{ÎæÀÿLÿë {üÿÀÿç {’ÿ¯ÿæ/Lÿþú Qaÿö{Àÿ Àÿçs‚ÿöÉç¨çó LÿÀÿç¨æ{Àÿ,
Àÿçs‚ÿö Éç¨çó {s¯ÿëàÿú A;ÿµÿöëNÿ LÿÀÿçAdç) (1409-1410)
 Better product information (e.g. pictures, specifications)
13
Dˆÿþ ¨÷xÿLÿu Óº¤ÿêß †ÿ$¿ (D’ÿæÜÿÀÿ~ ¨çLÿú`ÿÀÿú, {ØÓçüÿç{LÿÉœÿú) (1411-1412)
SHOW CARD
MC15) What would be the impact in your life if the internet suddenly disappeared? SA
¾’ÿç B+Àÿ{œÿsú Üÿvÿæ†ÿú A¨÷†ÿ¿ä {Üÿ{àÿ Aæ¨~Zÿ fê¯ÿœÿ{Àÿ {LÿDô ¨÷LÿæÀÿÀÿ

¨÷µÿæ¯ÿ ¨Ýç{¯ÿ?
 No impact or very minor impact {Lÿò~Óç ¨÷µÿæ¯ÿ œÿë{Üÿô ¯ÿæ

1
¯ÿÜÿë†ÿ {dæs ¨÷µÿæ¯ÿ
 It would have a modest impact but I could cope with it
 FÜÿæ ’ÿ´æÀÿæ ÉæÁÿêœÿ ¨÷µÿæ¯ÿ ¨Ýç ¨æ{Àÿ Lÿç;ÿë þëô {ÓsçLÿë 2
A†ÿçLÿ÷þ LÿÀÿç¯ÿæ Óäþ
 I would have a big impact and I would face significant challenges to adjust
 FÜÿæ ’ÿ´æÀÿæ ¯ÿÜÿë†ÿ ¯ÿÝ ¨÷µÿæ¯ÿ ¨Ýç ¨æÀÿç{¯ÿ F¯ÿó þëô 3
S~¿µÿæ¯ÿ{Àÿ ¨÷†ÿç¯ÿ¤ÿLÿ†ÿæLÿë Ó¼ëQêœÿ {Üÿ¯ÿæLÿë ¨Ýç{¯ÿ
 It would be a complete disaster in my life
4 (1413)
Section  FÜÿæ {þæÀÿ fê¯ÿœÿ{Àÿ {SæsçF ¯ÿÝ ’ÿëWös~æ {ÜÿæB¨æ{Àÿ N:
Consumer Index
1) Do you or any member in your household consume/use the below mentioned products? GRID 1
Aæ¨~ ¯ÿæ Aæ¨~Zÿ ¨Àÿç¯ÿæÀÿÀÿ {Lÿò~Óç Ó’ÿÓ¿ œÿç{þ§æNÿ ¨÷xÿLÿuSëÝçLÿ D¨{µÿæS Lÿ{Àÿ
Lÿç?
Yes Üÿô 1 No œÿæ -- 2
2) Please let us know when did you last purchase this product?
’ÿßæLÿÀÿç Aæ{þ f~æ;ÿë {¾ Aæ¨~ {ÉÌ $Àÿ ¨æBô FÜÿç ¨÷xÿLÿu {Lÿ{¯ÿ Lÿç~ç$#{àÿ?
1 day ago 1 ’ÿçœÿ ¨í¯ÿö{Àÿ 1
2-3 days ago 2-3 ’ÿçœÿ ¨í¯ÿö{Àÿ 2
1 week ago 1 Ó©æÜÿ ¨í¯ÿö{Àÿ 3
15 days ago 15 ’ÿçœÿ ¨í¯ÿö{Àÿ 4
1 month ago 1 þæÓ ¨í¯ÿö{Àÿ 5
2 month ago
6
2 þæÓ ¨í¯ÿö{Àÿ
3 month ago
7
6 month ago
8
One year ago
9
1 ¯ÿÌö ¨í¯ÿö{Àÿ
3) How many no. of quantity you purchase last?

Aæ¨~ {ÉÌ $Àÿ ¨æBô {Lÿ{†ÿ ¨Àÿçþæ~ Lÿç~ç$#{àÿ?
SHOW CARD
4)What was the pack size you purchased last?
Aæ¨~ {ÉÌ $Àÿ ¨æBô {LÿDô ÓæBfÀÿ ¨¿æLÿú Lÿç~ç$#{àÿ?
Shampoo
6 ml Sachet 1
Biscuit / Chicken 7ml Sachet 2
Up to 25gm 1 8ml Sachet 3
26 to 50 gm 2 10ml 4
501to 100 3 10—60 ml 5
101 to 200 4 61 100 ml 6
201to 250 5 101—125 ml 7
251to 500 6 126 --- 200 ml 8
501to 1000 7 201--- 300 ml 9
1.1kg to 1.5 8 301—400 ml 10
More than 1.5 kg 9 More than 400 ml 11
Fresh Milk
500 ML 1
1000 ML 2
Skin cream
Up to 5gm 1
10 gm 2
20 to 25gm 3
26 to 50gm 4
51 to 100 gm 5
501to 1000 6
More than 100gm 7
6) How much you paid for the same?

Aæ¨~ {ÓÜÿæ ¨æBô {Lÿ{†ÿ {¨{þ+ LÿÀÿç$#{àÿ?
GRID 1
When No of quantity Pack Size purchase / Price paid in
purchased purchased last KG/ In liter /ML/ Gram Rs At actual
Q1. last {ÉÌ $Àÿ ¨¿æLÿú ÓæBfú ¯ÿæÖ´{Àÿ
Consumption (SA) Lÿç~ç$#¯ÿæÀÿ QÀÿê’ÿ/ {’ÿB$#¯ÿæ
D¨{µÿæS {ÉÌ ™Àÿ ¨Àÿçþæ~ {Lÿfç/àÿçsÀÿ{Àÿ/ ’ÿæþ
{Lÿ{¯ÿ FþúFàÿú/S÷æþ sZÿæ{Àÿ
Lÿç~ç$#{àÿ
Yes No
Chicken 1 Gm 7 0 1 1 7
1 2 2
`ÿç{Lÿœÿú
Fresh Milk 1 ML 6 0 0 1 1
1 2 1
†ÿæfæ ’ÿë™
Biscuit 1 Gm 6 0 0 2 5
1 2 2
¯ÿçÓúLÿësú
Shampoo 1 ML 9 C/S
1 2 6
É¿æ¸í
C/Skin Care 1 2 7 1 Gm 2 0 0 6 5
(Cream )

Ôÿçœÿú
Lÿ÷êþú
(1414-1468)
7) Do you have the below mentioned product in household?

Aæ¨~Zÿ ¨Àÿç¯ÿæ{Àÿ œÿçþ§{Àÿ D{àÿâQ#†ÿ ¨÷xÿLÿuSëÝçLÿ Adç Lÿç?
Yes Üÿô -- 1 No œÿæ – 2
8) Please let us know when did you last purchase this product?
FÜÿç {¨÷æxÿLÿu Aæ¨~ {ÉÌ $Àÿ ¨æBô {Lÿ{¯ÿ Lÿç~ç$#{àÿ?
1 day ago 1 ’ÿçœÿ ¨í¯ÿö{Àÿ 1

2-3 days ago 2-3 ’ÿçœÿ ¨í¯ÿö{Àÿ 2
1 week ago 1 Ó©æÜÿ ¨í¯ÿö{Àÿ 3
15 days ago 15 ’ÿçœÿ ¨í¯ÿö{Àÿ 4
1 month ago 1 þæÓ ¨í¯ÿö{Àÿ 5
2 month ago 2 þæÓ
6
¨í¯ÿö{Àÿ
7
¨í¯ÿö{Àÿ
8
¨í¯ÿö{Àÿ
One year ago 1 ¯ÿÌö
9
¨í¯ÿö{Àÿ
9) What was the No of Unit you purchase last?

Aæ¨~ {ÉÌ $Àÿ ¨æBô {Lÿ{†ÿ ßëœÿçsú Lÿç~ç$#{àÿ
SHOW CARD
10) What was the size of unit you purchased last?
Aæ¨~ Lÿç~ë$#¯ÿæ ßëœÿçsúÀÿ ÓæBf {Lÿ{†ÿ
$#àÿæ?? Color TV Àÿèÿêœÿ sçµÿç
Refrigerator
{Àÿüÿ÷çf{ÀÿsÀÿú Up to 14 inches 1
14 Boç ¨¾ö¿œÿc
Up to 165 liter 165 àÿçsÀÿú 1 15 -19 inches 15-19 Boç 2
¨¾ö¿;ÿ 20 inches 20 Boç 3
2
166 to 280 166 Àÿë 280 21 inches 21 Boç 4
3 22-24 inches 22-24 Boç 5
280 to 410 liter 280Àÿë 410
26-28 inches 26-28 Boç 6
àÿçsÀÿú
4 29 inches 29 Boç 7
More than 410 liter
30 or more 30 ¯ÿæ A™#Lÿ 8
140 àÿçsÀÿÀÿë A™#Lÿ
11) How much you paid for the same?

Aæ¨~ FÜÿæ ¨æBô {Lÿ{†ÿ {¨{þ+ LÿÀÿç$#{àÿ?
Q6 Owner ship Q7 When Q9 size of unit Q10 Price paid

þæàÿçLÿæœÿæ purchased Q 8 No of you purchased in RS
last Unit last? {ÉÌ $Àÿ {’ÿB$#¯ÿæ
{Lÿ{¯ÿ purchased Lÿç~ë$#¯ÿæ ’ÿæþ xÿZÿæ{Àÿ
Lÿç~ç$#{ Last ßëœÿçsúÀÿ
àÿ Lÿç~ë$#¯ÿ ÓæBfú
æ
ßëœÿçsúÀÿ
ÓóQ¿
Yes No
Üÿô œÿæ
Color TV 9 1 5 0 6 5 0 0
Àÿèÿêœÿ sçµÿç 1 2
Refrigerator 9 1 1 0 9 0 0 0
{Àÿüÿ÷çf{Àÿs
1 2
Àÿú
(1469-1488)
SECTION 8000: SOCIO DEMO
PREFILL NUMERICAL FIELDS WITH 0s
Q8000 What is your marital status? SA

Aæ¨~ZÿÀÿ {¯ÿð¯ÿæÜÿçLÿ ×ç†ÿç Lÿ'~?
1 Single, never married FLÿæ, ¯ÿç¯ÿæÜÿç†ÿ œÿë{Üÿô 1
2 Married ¯ÿç¯ÿæÜÿç†ÿ 2
3 Living with partner µÿæSê’ÿæÀÿ ÓÜÿç†ÿ ¯ÿÓ¯ÿæÓ Lÿ{Àÿ 3
4 Divorced ¯ÿç¯ÿæÜÿ ¯ÿç{bÿ’ÿ 4
5 Separated AàÿSæ {ÜÿæBdç 5
6 Widowed ¯ÿç™¯ÿæ 6 (1489)
Q8001 How many people live permanently in your household, including yourself? SA
×æßê µÿæ¯ÿ{Àÿ Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ{Àÿ {Lÿ{†ÿ fœÿ Ó’ÿÓ¿ ¯ÿÓ¯ÿæÓ Lÿ{Àÿ, Aæ¨~Zÿë {œÿB?
0 5 (1490-1491)
IF Q8001>1
Q8002 Of these, how many are children?
†ÿæ' þ™¿{Àÿ {Lÿ{†ÿ fœÿ ¨çàÿæþæ{œÿ?
Children less than 14 years old 14 ¯ÿÌö ¯ÿßÓÀÿë Lÿþ (1492)

¨çàÿæþæ{œÿ
Children 14 to 17 years old 14-17 ¯ÿÌö ¯ÿßÓ ¨¾ö¿;ÿ (1493)
¨çàÿæþæ{œÿ
Q8003a: What is your employment status?

Aæ¨~ZÿÀÿ I{’ÿ¿æSçLÿ þ¾ö¿æ’ÿæ Lÿç ¨Àÿç?
1. Employed full time üÿëàÿú sæBþú `ÿæLÿçÀÿç 1

2. Employed part time ¨æsö sæBþú `ÿæLÿçÀÿç 2
3. Self-employed Ó´{ÀÿæfSæÀÿ 3
Not employed, but looking for work `ÿæLÿçÀÿç œÿë{Üÿô,
4. 4
Lÿç;ÿë `ÿæLÿçÀÿç {Qæ{f
`ÿæLÿçÀÿç œÿë{Üÿô,
Not employed and not looking for work
5. 5
Lÿç;ÿë `ÿæLÿçÀÿç {Qæ{f ¯ÿç œÿë{Üÿô
6. Retired A¯ÿÓÀÿ¨÷æ© 6
7. Student dæ†ÿ÷ 7
8. House wife SõÜÿ¯ÿ™ë 8 (1494)
IF Q8001>1
Q8003b: Of the (Show Q8001 value-1) people living in your household (excluding yourself), how many are:
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ{Àÿ ¯ÿÓ¯ÿæÓ LÿÀÿë$#¯ÿæ {àÿæLÿþæœÿZÿ þ™¿{Àÿ {Lÿ{†ÿ f~ :
1. Employed full time üÿëàÿú sæBþú `ÿæLÿçÀÿç 2 (1495)

2. Employed full time¨æsö sæBþú `ÿæLÿçÀÿç (1496)

3. Employed part time Ó´{ÀÿæfSæÀÿ (1497)
4. Self-employed `ÿæLÿçÀÿç œÿë{Üÿô, Lÿç;ÿë `ÿæLÿçÀÿç {Qæ{f (1498)
Not employed, but looking for work `ÿæLÿçÀÿç œÿë{Üÿô, Lÿç;ÿë
5.
`ÿæLÿçÀÿç {Qæ{f (1499)
Not employed and not looking for work `ÿæLÿçÀÿç œÿë{Üÿô, Lÿç;ÿë
6.
`ÿæLÿçÀÿç {Qæ{f ¯ÿç œÿë{Üÿô (1500)
7. Retired A¯ÿÓÀÿ¨÷æ© (1501)
Student dæ†ÿ÷
TOTAL MUST ADD UP TO Q8001

PREFILL WITH 0
Q8003b_b: Of the (Show Q8001 value-1) people living in your household (excluding yourself), how many
are:
Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿ{Àÿ ¯ÿÓ¯ÿæÓ LÿÀÿë$#¯ÿæ {àÿæLÿþæœÿZÿ þ™¿{Àÿ {Lÿ{†ÿ f~ :
1. High school ÜÿæB Ôÿëàÿú 1 (1502)
Technical degree {sLÿúœÿçLÿàÿú
2.
xÿçS÷ê (1503)
College / Bachelors
3. 2
Lÿ{àÿfú/¯ÿ¿æ`ÿúàÿæÀÿú (1504)
4. Masters degree þæÎÀÿ xÿçS÷ê (1505)
5. PhD ¨çFB`ÿúxÿç (1506)
6. Post-Doc {¨æÎ-{xÿæLÿú (1507)
7. None {Lÿò~Óç œÿë{Üÿô (1508)
Other (specify)
8. upto4th.Aœÿ¿æœ4TH.D{àÿâQ 2
LÿÀÿ;ÿë (1509)
Q8004 Which of the following best describes where you live? SA

Aæ¨~ ¯ÿÓ¯ÿæÓ LÿÀÿë$#¯ÿæ ×æœÿLÿë œÿç{þ§æNÿ þ™¿{Àÿ {LÿDô
Ó¯ÿëvÿæÀÿë µÿàÿ ’ÿÉöæF?
01 Urban center ÓÜÿÀÿ {Ó+Àÿ 1
02 Suburban area ÓÜÿÀÿ†ÿÁÿê AoÁÿ 2
03 Rural area S÷æþê~ AnÿAdÁÿ 3
96 Other Aœÿ¿æœÿ¿ 4 (1510)
Q8005 Where do you currently reside? SA

¯ÿˆÿöþæœÿ Aæ¨~ {LÿDô ×æœÿ{Àÿ ¯ÿæÓ Lÿ{Àÿ?
1 A room in a boarding house {¯ÿæxÿ}ó ÜÿæDÓú{Àÿ {SæsçF Àÿëþú{Àÿ 1
2 An apartment {SæsçF A¨æsö{þ+{Àÿ 2
3 A mobile home {SæsçF {þæ¯ÿæBàÿú {Üÿæþú 3
4 A townhouse / condo {SæsçF sæDœÿú ÜÿæDÓú/Lÿ{ƒæ 4
5 A house {SæsçF WÀÿ{Àÿ 5
6 Other Aœÿ¿æœÿ¿ 6 (1511)
Q8006 And, how is it being paid for?SA

{ÓÜÿæ ¨æBô Aæ¨~ Lÿç¨Àÿç {¨{þ+ Lÿ{Àÿ?
1 Rented µÿÝæ{Àÿ 1
2 Owned outright Ó¸í‚ÿö œÿçf 2
Being paid for on a mortgage {SæsçF þsö{Sfú ÜÿçÓæ¯ÿ{Àÿ {¨{þ+
3 3
LÿÀÿç$#àÿæ
6 Other Aœÿ¿æœÿ¿ 4
8 Not sure œÿçÊÿç†ÿ œÿë{Üÿô 5 (1512)
Q8007 What is your household composition? Please include family members who stay with you more than
5 days/week.SA

Aæ¨~ZÿÀÿ ¨Àÿç¯ÿæÀÿÀÿ Svÿœÿ Lÿç¨Àÿç? Aæ¨~Zÿ ÓÜÿç†ÿ Ó©æÜÿ{Àÿ 5 ’ÿçœÿ ™Àÿç ¯ÿÓ¯ÿæÓ
LÿÀÿë$#¯ÿæ ¨Àÿç¯ÿæÀÿ Ó’ÿÓ¿Zÿë {œÿB LÿëÜÿ;ÿë>
One adult (single or divorced) {SæsçF ¨÷æ©¯ÿßÔÿ (Óçèÿàÿ ¯ÿæ
1. 1
¯ÿç¯ÿæÜÿ ¯ÿç{bÿ’ÿ)
Couple (e.g. boyfriend and girlfriend living together, married couple without
2. children) {fæÝç (D’ÿæÜÿÀÿ~ ¯ÿßüÿ÷ƒ Sàÿö üÿ÷ƒ FLÿæ Óæèÿ{Àÿ 2
¯ÿÓ¯ÿæÓ Lÿ{Àÿ
3. Single parent with child(ren) Óçèÿàÿ þæ†ÿæ¨ç†ÿæ ¨çàÿæ ÓÜÿç†ÿ 3
4. Couple with child(ren) {fæxÿç Ó;ÿæœÿ ÓÜÿç†ÿ 4
5. Adult living with parent(s) ¨÷æ©¯ÿßÔÿ þæ†ÿæ¨ç†ÿæ ÓÜÿ 5
Couple living with elder parent(s) but without child(ren)
6. ¯ÿßÔÿ þæ†ÿæ¨ç†ÿæ ÓÜÿ ¯ÿÓ¯ÿæÓ LÿÀÿë$#¯ÿæ {fæxÿç Ó;ÿæœÿ 6
ÀÿÜÿç†ÿ
Couple living with elder parent(s) and child(ren)
7. ¯ÿßÔÿ þæ†ÿæ¨ç†ÿæ ÓÜÿ ¯ÿÓ¯ÿæÓ LÿÀÿë$#¯ÿæ {fæxÿç Ó;ÿæœÿ 7
ÓÿÜÿç†ÿ
Empty nester (Couple older than 70 and do not live with child(ren))
8. Fþú¨sç {œÿÎÀÿú (70 ¯ÿÌö ¯ÿßÓÀÿë A™#Lÿ {fæÝç Ó;ÿæœÿÓÜÿç†ÿ 8 (1513)
Àÿ{Üÿ œÿæÜÿ])
SHOW CARD
13. How would you describe your current economic class?
Aæ¨~ZÿÀÿ ¯ÿˆÿöþæœÿ Aæ$#öLÿ A¯ÿ×æLÿë Lÿç¨Àÿç þíàÿ¿æßœÿ LÿÀÿç{¯ÿ?
Lower economic class †ÿþ AæßÀÿ {É÷~ê 1
Lower middle income class þlæÀÿç Lÿþ AæßÀÿ {É÷~ê 2
Middle income class þlæÀÿç AæßÀÿ {É÷~ê 3
Upper middle class Daÿ þ™¿þ ¯ÿSö 4
Upper class Daÿ ÉA{*~ê 5
Economic elite BLÿ{œÿþçLÿú FàÿæBsú 6 (1514)
Thank you for your time and inputs.

Questionnaire: Holispace - HRG/ MU/IDF/1011/0321

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ON LINE RECORD NO.

Holispace - HRG/ MU/IDF/1011/0321

STARTING POINT NUMBER 0 0 5 [11-13]

CONTACT NUMBER [WITHIN STARTING POINT] 0 1 [14-15]

HOUSEHOLD NUMBER [WITHIN STARTING POINT] 0 1 [16-17]

Center BBSR Center code 14

Name of the Respondent: MAMATA BARIK

Name of Supervisor LALA JITENDRA RAY Sup No. 2 1 0 0 2 3 8 [50-56]

Date of interview 2 3 0 3 1 1 Start time 0 9 4 5 End time 1 2 0 0 [57-70]

Name of CWE HRUSHIKESH BARIK

Column coded done by Neeta Bele on 10Mar2011 1

Column coded done by Neeta Bele on 10Mar2011 2

Name : _HRUSHIKESH BARIK________________________________

Education : _B.A PASS___________________________________

Occupation : _PRESS OWNER____________________________

If working for a company, RECORD Designation : ____________________________

Video recorder µÿçxÿçH {ÀÿLÿxÿöÀÿ 1 5 (195-196)

Column coded done by Neeta Bele on 10Mar2011 4

CD / DVD player Óçxÿç/xÿçµÿçxÿç {¨âßÀúÿ 2 5 (1515-1516)

Refrigerator {Àÿüÿ÷çf{ÀÿsÀúÿ 3 5 (197-198)

Deep freezer xÿê¨ú üÿ÷êfÀÿ 4 5 (199-200)

Vacuum cleaner µÿæLëÿ¿þú LÿâêœÿÀúÿ 5 5 (201-202)

Floor polisher {¨âæÀÿ {¨æàÿçÉÀúÿ 6 5 (203-204)

Hi-Fi or Music Centre ÜÿæB-üÿç ¯ÿæ þë¿fçLúÿ {Ó+Àÿ 7 5 (205-206)

Electric kettle B{àÿLúÿs÷çLúÿ {Lÿsúàÿ 8 4 (207-208)

Pressure cooker {¨÷ÉÀúÿ LëÿLÿÀúÿ 9 2 (209-210)

Microwave oven þæB{Lÿ÷æ{µÿ{µÿ H{µÿœúÿ 10 6 (211-212)

Washing machine H´æÉçó {þ~çœúÿ 11 5 (213-214)

Telephone {sàÿç{üÿæœúÿ 12 5 (215-216)

Dishwashing machine xÿçÉúH´æÉçó {þÉçœúÿ 13 5 (217-218)

Kitchen sink Lÿç{`ÿœúÿ ÓçZúÿ 14 5 (219-220)

Radio clock {ÀÿxÿçH LÿâLúÿ 15 5 (221-222)

PC/Home computer ¨çÓç/{Üÿæþú Lÿ¸çDsÀÿ 17 6 (225-226)

Still camera Îçàúÿ Lÿ¿æ{þÀÿæ 18 5 (227-228)

FAX machine üÿ¿æOÿ {þÉçœúÿ 19 6 (229-230)

Home cine centre with surround sound {Üÿæþú Óçœÿç {Ó+Àÿ H 20 6

Mobile phone {þæ¯ÿæBàÿ {üÿæœúÿ 21 6 (233-234)

Black & White TV ¯ÿâæLúÿ Aæƒ Üÿ´æBsú sçµÿç 22 4 (1517-1518)

Colour TV Normal LÿàÿÀúÿ sçµÿç 23 6 (235-236)

Colour TV flat 24 6 (1519-1520)

Cable & Satellite Services {Lÿ¯ëÿàúÿ Aæƒ Óæ{sàÿæBsú 25 6

DTH Connection xÿçsçFB`úÿ Lÿ{œÿLúÿÉœÿ 27 6 (239-240)

LCD / Plasma TV FàúÿÓçxÿç/¨âæÓúþæ 28 6 (241-242)

Worldspace Radio Connection H´àÿöxÿ{ØÓú {ÀÿxÿçH 28 6

Aæ¨~Zÿ ¨æQ{Àÿ $#¯ÿæ ÓþÖ ¨Àÿç¯ÿÜÿœÿ ¯ÿæÜÿœÿ Óº¤ÿ{Àÿ {þæ{†ÿ

No transport ¯ÿæÜÿœÿ œëÿ{Üÿô 1 0 (248

Literate, but no formal schooling ÓæäÀÿ Lÿç;ÿë ¾$æÀÿê†ÿç

School 5-9 years 5-9 ¯ÿÌö ¨¾ö¿;ÿ Ôÿëàÿ{Àÿ 4 3

Graduate / (general) Ó§æ†ÿLÿ/Ó§æ†ÿ{LÿæˆÿÀÿ (Óæ™æÀÿ~) 7 6

Graduate / Post Graduate (professional)

Urban open market/hawkers mÓÜÿÀÿÀÿ H{¨œÿ 1 1

PLEASE RECORD SCORE FROM Q S7 TO Q S12 IN THE BELOW GRID AND

Column coded done by Neeta Bele on 10Mar2011 8

Saving Account {ÓµÿçóÓ AæLÿæD+ 1 (1524)

Dish / utensil cleaning......................................................................................................

Section A - GENERAL PROFILE

Q1: Observe and record gender below

Female ¨ëÀÿëÌ 2 (257)

Q2: What is your age?

Continue only if Respondent Age is between 25-50 years

Less than 50,000 50,000 UvKvi Kg 1 Terminate

I participate in purchasing decision making very frequently.