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  • Are Annual Marketing Plans Important ?: Varun Doshi (29) Rahul Jadhav

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    PrRahul Jadhav
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    Annual marketing plans aim to analyze the current market situation, set financial and strategic goals, and outline an action plan. They have pros like helping identify customer needs and demand, and allowing analysis of competitors. However, they also have cons like possibly making faulty decisions due to weak analysis skills or unrealistic projections. Current trends in marketing include the growth of e-marketing and digital strategies.

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    Annual marketing plans aim to analyze the current market situation, set financial and strategic goals, and outline an action plan. They have pros like helping identify customer needs and demand, and allowing analysis of competitors. However, they also have cons like possibly making faulty decisions due to weak analysis skills or unrealistic projections. Current trends in marketing include the growth of e-marketing and digital strategies.

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    15 views10 pages

    Are Annual Marketing Plans Important ?: Varun Doshi (29) Rahul Jadhav

    Uploaded by

    PrRahul Jadhav
    Annual marketing plans aim to analyze the current market situation, set financial and strategic goals, and outline an action plan. They have pros like helping identify customer needs and demand, and allowing analysis of competitors. However, they also have cons like possibly making faulty decisions due to weak analysis skills or unrealistic projections. Current trends in marketing include the growth of e-marketing and digital strategies.

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    of 10

    ARE ANNUAL MARKETING

    PLANS IMPORTANT ?

    B Y-
    Varun Doshi (29)
    Rahul Jadhav (31)
    Flow of presentation

     Marketing plans?
     Aims
     Objectives
     Pros and Cons
     Current Trends
     Conclusions
     References
    What are marketing plans ?
    Aims of a marketing plan

     Incentives and motivation

     Situational analysis

     Financial forecast

     Strategy

     Action program
    Objectives of a marketing
    plan
     Corporate objective

     Financial objective

     Marketing objective

     Long term objectives


    Pros

     Identifying needs and wants of consumers

     Determining demand of the product

     New product development

     Competitors strategies

     Analysis of strategies
    Cons

     Weakness in our business skills

     Faulty marketing decisions due to improper


    analysis

     Unrealistic financial projections

     Weakness in overall
    Current trends in marketing

     E-marketing

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