 Story……….!!!!!!!!!!!!!!

1
Alibaba.com Introduction

Team B

Athul U Mandeep K Nandakumar G Sangeetha K S Sanjay S Vivek R S

27009 27022 27028 27044 27045 27060
Alibaba.com Introduction

Open Sesame… !!
 Traditional business cycle

Search/
Discovery Evaluate Negotiate Transact

Average sourcing cycle:

3.3 – 4.2 months

52% of time spent searching 20% of time spent on

for/identifying appropriate screening/sorting
suppliers proposals
18% of time spent on RFQ 10% of time spent on
development/ RFQ response contract negotiations

Traditional Sources of Supplier Information

Trade Shows, Industry Associations, Trade Directories, Trade
journals and Magazines, Existing Suppliers
 2010: www.1688.com

2009: Aliexpress 2008: T-mall

2007: Alimama
2006: Koubei

2007: Ali-loan
2005: Alliance with Yahoo
2004: Alipay
2003: Taobao

2002: Profitable Company

2000: Gold Supplier

Membership

1999: Alibaba.com
 Alibabaaaa
Mission
To solve the challenges of
small businesses in
procurement, sales and
Vision marketing, management and
To make it easy to do financing through
business anywhere information technology
Alibaba Business Cycle

Search/ Negotiat
Discovery Evaluate e Transact

Average Time needs to be

sourcing spent only for
cycle: 1.6 – negotiation and
2 months realizing
transactions

New Sources of Supplier Information: Alibaba (Internet)

Learn

●
Secret to going global is going local
– Tradition and language
●
First mover advantage

Unlearn

●
Made in China
●
Advertising
Competition and Challenge

Porter’s Five Forces

 Diversification Brand ambiguity – Yahoo!
Market Leader China
Strong Brand Name Refund and Returns
Global yet Local Disadvantages of E-
Commerce

SWOT

New Entrants
M-Commerce
Ebay and Baidu
Untapped Market Segment
 t . . ??
ne x
h at
W

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Expand to M Commerce

Applications:
Applications: iphone
iphone apps,
apps, Android
Android apps..
apps.. etc
etc

Text
Text Mobile
Mobile Marketing
Marketing

“Search
“Search with
with SMS”
SMS”

Offer
Offer updates
updates to
to subscribed
subscribed customers
customers

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Use of Social Networking

Exploit the Popularity through tie-ups

Login Avoidance

Shopping updates to friends

Offer updates to subscribed customers

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Follow the Customers

Legal following of search results

Find Customers Profile and needs

Track them with shopping history

Legal following of search results

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Diversify Offerings

Include Properties and Buildings

Hiring, Leasing and other

contracts
Gifting schemes to Beloved ones

“Collect it direct from seller”

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Alibaba.com Introduction

Close
Sesamee..!!