Apple Store Layout Documentation

Merchandising
Cable Management
MacBook Pro with LED display
Visual & product elements

• Belkin 6ft audio (H2418VC/A) | pull
from sellable inventory
• 15.4” MacBook Pro (MC372LL/A)
• 27” LED display (MC007LL/A)
• Apple keyboard with numeric
keypad (MB110LL/A)
• Apple mouse (MB112LL/B)
• Audyssey South of Market Audio
Dock (H3302VC/A)
• AT&T iPhone 4 16GB - Black
(MC318LL/A)
Visual Merchandising
Merchandising
Security
Security for MacBook Air
• Place the Top-Hat Security Cable in

the back left corner to secure the
MacBook Air.
• It is important that the security
sensor is positioned with the cable
existing towards the right.
• Use a cable tie to tie the Security

cable and MagSafe cable together.
• Make sure the cable tie tab is
positioned to the right.
• Follow Apple Retail Cable

Management Standards for
presentation.
Visual Merchandising
Kids Tables - CPU and Software placement
All Kids Table CPUs should be: MC413LL/A - 21.5” iMac 3.06Ghz 4GB/1TB/SD
6-seat rectangular 8-seat rectangular
9to5mac.com
2-seat square 4-seat square 4-seat rectangular
or rectanglular
Kids 1.2T Kids 2.2T Kids 1.4T Kids 1.6T

SW#4
SW#3
SW#2
SW#1
SW#2
SW#2
SW#4
SW#2
SW#1
SW#1
SW#3
SW#1
SW#2
SW#1
SW#4
SW#3
Kid Pix - TK719LL/A Mia’s Reading Advent. - TQ167LL/A I Spy Fun House - TS634LL/A
SW#1 SW#2 SW#3 SW#4 USE ASSORTED SW FROM SW#1-3
Math Blaster - TP475LL/A Disney E-Books - H1933LL/A Dr. Seuss ABC- TE403LL/A
Apple Confidential Do these illustrations not reflect fixtures in your store? If so, please email pictures of your fixture in question to visualmerchandising@apple.com.
Personal Training - Walls and Tables
All PT Table CPUs should be: MC372LL/A - 15” MacBook Pro 2.53Ghz 4GB/5005GB
All PT Wall CPUs should be: MC509LL/A - 21.5” iMac 3.2Ghz Intel Core i3
Be sure all Personal Training CPUs are placed in your store’s demo inventory bucket.
2-seat wall 3-seat wall
4-seat wall
4-seat square 4-seat rectangular
Apple Confidential
Genius and Studio Bars
Vintage A, B (with Credenza) Vintage C (without Credenza)

Vintage A, B (with Credenza) - Genius Bar without POS Vintage C (without Credenza) - Genius Bar without POS
4-slot Apple SW Tray GB SW acrylic: ST sign:
SW acrylic: ST sign:
TX501LL/A Fusion 3
Place on Western Digital (Xpdex# 742564):
TS294LL/A LoJack (3 Year) Place on iPod Recycle, iPhone Wedge Sign: Welcome Multi-Printer POS sign
Passport Studio 500GB - Mac Box Set & Unlock, and iPhone to Genius Bar (STORES WITHOUT
Credenza TU190ZM/A MobileMe
H1596LL/A Drive Genius 3 Bar PRINTER DEMOS ONLY!)
TX415LL/A Data Rescue 3 Purchase Guidelines
ST sign: ST sign:
Place on iPod Recycle, iPhone Wedge Sign: Welcome Multi-Printer POS sign
Bar Unlock, and iPhone to Genius Bar (STORES WITHOUT
Purchase Guidelines PRINTER DEMOS ONLY!) 9to5mac.com

Vintage A, B (with Credenza) - Genius Bar with POS Vintage C (without Credenza) - Genius Bar with POS
ST sign:
4-slot Apple SW Tray GB SW acrylic: ST sign: Multi-Printer POS sign
SW acrylic: ST sign:
TX501LL/A Fusion 3
Place on Western Digital (Xpdex# 742564):
TS294LL/A LoJack (3 Year) Place on iPod Recycle, iPhone Wedge Sign: Welcome (STORES WITHOUT
Method of Payments &
Passport Studio 500GB - Mac Box Set & Unlock, and iPhone to Genius Bar PRINTER DEMOS ONLY!)
Credenza TU190ZM/A MobileMe
H1596LL/A Drive Genius 3 Bar Purchase Guidelines
Return Policy
Method of Payments &
TX415LL/A Data Rescue 3
Return Policy
ST sign:
ST sign: Multi-Printer POS sign
Place on iPod Recycle, iPhone Wedge Sign: Welcome (STORES WITHOUT
Bar Unlock, and iPhone to Genius Bar PRINTER DEMOS ONLY!)
Purchase Guidelines Method of Payments &
Return Policy
iPad iPad iPad
Busines iPhone AT&T

iPod touch iPod touch iPod touch Gifting iPod touch iPad iPad iPad iPhone 4 3GS Rate Plan iPhone 4 iPhone 4
shuffle
iPod
Books/Apps
V-Day Giftcard
Giftcard iPhone
$25/$25 MobileMe
$25/$25 Giftcard
$50/$100
$50/$50
shuffle
iPod
iPod touch iPod touch iPod touch iPod touch iPod touch iPad iPad iPad iPhone 4 iPhone 4 Verizon iPhone 4 iPhone 4
nano (red)
Rate Plan
iPod
nano
iPod
9to5mac.com
nano
iPod
15” MacBook 13” MacBook 13” MacBook 11” MacBook

27” iMac 21.5” iMac Pro Pro Air Air
classic
iPod
iPhone/
Verizon
Microsoft Apple SW
Office iLife/iWork
MobileMe/Box Set
classic
iPod
27” iMac 21.5” iMac 15” MacBook 13” MacBook 13” MacBook 11” MacBook
Pro Pro Air Air
15” MacBook 17” MacBook 13” MacBook

Mac mini Pro Pro Pro MacBook MacBook
Which MacBook are you?

Mac3Wv3 February 10 2011
Location A B C D
13.3" MacBook White 2.4GHz 13.3" MacBook White 13.3" MacBook White 13.3" MacBook White
MC516LL/A MC516LL/A MC516LL/A MC516LL/A
Intel Core 2 Duo 2.4GHz Intel Core 2 Duo 2.4GHz Intel Core 2 Duo 2.4GHz Intel Core 2 Duo
Bowers & Wilkins MM1 Bowers & Wilkins MM1

TX583VC/A TX583VC/A
Desktop Speakers Desktop Speakers
Demo
Signs SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN
Notes
Confidential - Apple Internal Use Only Page 7 of 121

Location A B C D
13.3" MacBook Pro 2.4GHz 13.3" MacBook Pro 2.66GHz 15.4" MacBook Pro 2.53GHz 17" MacBook Pro 2.53GHz 17" MacBook Pro 2.8Ghz
MC374LL/A MC375LL/A MC372LL/A MC024LL/A MC846LL/A
Intel Core 2 Duo Intel Core 2 Duo Intel Core i5 Glossy Intel Core i5 Glossy Intel Core i7 antiglare
Stem Tandem CPU Speaker H3373VC/A WD My Book Studio LX 2TB H1304VC/A
Bose Companion 2 II TK200VC/A
Signs SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN
Notes

Location A B C D
2.8GHz Mac Pro Quad-
15.4" MacBook Pro 2.53GHz 2.66GHz Mac Mini
MC372LL/A MC438LL/A Core Intel Xeon MC560LL/A
Intel Core i5 Glossy SERVER Intel Core 2 Duo
"Nehalem"
Apple LED Display (27") MC007LL/A Apple LED Display (27") MC007LL/A Apple LED Display (27") MC007LL/A
Apple Keyboard with Apple Keyboard with

MB110LL/A MB110LL/A Magic Trackpad MC380LL/A
numeric keypad numeric keypad
Harmon Kardon
Apple Mouse MB112LL/B Apple Mouse MB112LL/B H2268VC/A
Soundsticks III
Demo
Audyssey South of Market
H3302VC/A
Audio Dock
iPhone 4 16GB - Black

MC318LL/A
(AT&T)
Signs SW POS SIGN SW POS SIGN SW POS SIGN
USE "Belkin - 6FT Audio Cable" (H2418VC/A)

Notes TO CONNECT SPEAKER TO MB PRO.
DOCK IPHONE INSIDE OF AUDYSSEY SPEAKER

Mac6Tv2 February 10 2011
BACK
Location A B C
11.6" MacBook Air 1.4GHz 11.6" MacBook Air 1.4GHz 13.3" MacBook Air 1.86GHz
MC506LL/A MC506LL/A MC503LL/A
128GB Flash 128GB Flash 128GB Flash
G-Tech G-Drive slim 320GB H3529VC/A
Demo
Notes
Location A B C
11.6" MacBook Air 1.4GHz 11.6" MacBook Air 1.4GHz 13.3" MacBook Air 1.86GHz
128GB Flash 128GB Flash 128GB Flash
Demo
Notes
FRONT
9to5mac.com

BACK
Location A B C
13.3" MacBook Pro 2.4GHz 13.3" MacBook Pro 2.66GHz 15.4" MacBook Pro 2.8GHz Intel
Intel Core 2 Duo Intel Core 2 Duo Core i7 antiglare
WD MyPassport Essential SE
H0767ZM/A
1TB
Demo
Notes INSTALL TIME MACHINE DEMO HERE
Location A B C
13.3" MacBook Pro 2.4GHz 13.3" MacBook Pro 2.66GHz 15.4" MacBook Pro 2.53GHz
Intel Core 2 Duo Intel Core 2 Duo Intel Core i5 Glossy
Demo
Notes
FRONT

BACK
Location A B C
21.5" 3.20GHz iMac Intel 21.5" 3.20GHz iMac Intel 27" 2.8GHz Quad-Core iMac
Core i3 Core i3 Intel Core i5
Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A
Demo
INSTALL VMWARE DEMO ON THIS INSTALL PARALLELS DEMO ON THIS

Notes COMPUTER COMPUTER
Location A B C
21.5" 3.20GHz iMac Intel 21.5" 3.20GHz iMac Intel 27" 3.20GHz iMac Intel Core
Core i3 Core i3 i3
Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A
Demo
Notes
FRONT

9to5mac.com
iPod3Wv10 February 10 2011
Location D C B A
21.5" 3.20GHz iMac Intel Core 21.5" 3.20GHz iMac Intel Core 21.5" 3.20GHz iMac Intel Core
i3 i3 i3
iPhone 4 16GB - Black MC318LL/A iPhone 4 16GB - Black MC318LL/A iPhone 4 16GB - Black MC318LL/A
iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A
Demo
Signs
Notes

Location C B A
iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A
Demo
Signs INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758)
Notes 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive 3) iPad acrylic replacement adhesive 3) iPad acrylic replacement adhesive
#771805) #771805) #771805) (xpedx #771805) (xpedx #771805) (xpedx #771805)

9to5mac.com
Location E D C B A
160GB iPod Classic - 160GB iPod Classic - NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Shuffle 2GB NEW iPod Shuffle 2GB
MC297LL/A MC293LL/A MC525LL/A MC690LL/A MC525LL/A MC690LL/A MC693LL/A MC584LL/A MC584LL/A
Black Silver Silver Green Silver Green Red - Silver - Silver
Apple USB Power Apple USB Power NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Nano 8GB - Apple USB Power NEW iPod Shuffle 2GB NEW iPod Shuffle 2GB
MB352LL/B MB352LL/B MC688LL/A MC691LL/A MC688LL/A MC691LL/A MB352LL/B MC751LL/A MC751LL/A
Adapter Adapter Graphite Orange Graphite Orange Adapter - Blue - Blue
NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Nano 8GB - NEW iPod Nano 8GB - Xpedx item# NEW iPod Shuffle 2GB NEW iPod Shuffle 2GB
MC689LL/A MC692LL/A MC689LL/A MC692LL/A Bose QuietComfort 15 MC750LL/A MC750LL/A
Blue Pink Blue Pink 739556 - Green - Green
Apple USB Power Apple USB Power Apple USB Power Apple USB Power NEW iPod Shuffle 2GB NEW iPod Shuffle 2GB
MB352LL/B MB352LL/B MB352LL/B MB352LL/B MC749LL/A MC749LL/A
Adapter Adapter Adapter Adapter - Orange - Orange
Demo
Skullcandy Aviator Skullcandy Aviator V-Moda Crossfade Xpedx item# V-Moda Crossfade Xpedx item# NEW iPod Shuffle 2GB NEW iPod Shuffle 2GB
H1913LL/A H1913LL/A MC585LL/A MC585LL/A
Headphones Headphones Headphones 768838 Headphones 768838 - Pink - Pink
Apple USB Power Apple USB Power

MB352LL/B MB352LL/B
Adapter Adapter
Signs INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS:
ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge 1) large acrylic wedge- iPod shuffle 1) large acrylic wedge- iPod shuffle
1) large acrylic wedge 1) large 3-slot acrylic wedge- iPod nano 1) large 3-slot acrylic wedge- iPod nano 1) large 3-slot acrylic wedge- iPod nano 1) large 3-slot acrylic wedge- iPod nano 1) small acrylic wedge- iPod nano
Notes 2) dock for iPod classic
3) iPod combo cable with Apple
2) dock for iPod classic 2) (3) docks for iPod nano 2) (3) docks for iPod nano 2) (3) docks for iPod nano 2) (3) docks for iPod nano 2) (3) docks for iPod nano
2) dock for iPod shuffle
3) t-shirt for iPod shuffle
2) dock for iPod shuffle
3) t-shirt for iPod shuffle
3) iPod combo cable with Apple earphones 3) iPod combo cable with 3PP headphones 3) iPod combo cable with 3PP headphones 3) iPod combo cable with 3PP headphones 3) iPod combo cable with 3PP headphones 3) iPod combo cable with 3PP headphones
earphones 3) iPod combo cable with Apple earphones 3) iPod combo cable with Apple earphones

iPod6Tv3 February 10 2011
BACK
Location C B A
iPhone 4 16GB - Black iPhone 4 16GB - Black iPhone 4 16GB - Black iPhone 4 16GB - Black
MC321LL/A iPhone 3GS 8GB - Black MC555LL/A MC321LL/A MC321LL/A MC321LL/A
DEMO (AT&T) DEMO (AT&T) DEMO (AT&T) DEMO (AT&T)
Klipsch Image One H2984VC/A Klipsch Image One H2984VC/A
Demo
Signs INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS:
1) large acrylic wedge 1) large acrylic wedge 1) large acrylic wedge 1) large acrylic wedge 1) large acrylic wedge
Notes 2) dock for iPhone 4 (xpedx #774629) 2) dock for iPhone 3GS (xpedx #734131) 2) dock for iPhone 4 (xpedx #774629) 2) dock for iPhone 4 (xpedx #774629) 2) dock for iPhone 4 (xpedx #774629)
3) iPod combo cable with 3PP headphones 3) iPod combo cable without headphones 3) iPod combo cable without headphones 3) iPod combo cable without headphones 3) iPod combo cable with 3PP headphones
4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005)
Location C B A
iPhone 4 16GB - Black iPhone 4 16GB - Black iPhone 4 16GB - Black iPhone 4 16GB - Black iPhone 4 16GB - Black
MC937LL/A MC937LL/A MC937LL/A MC937LL/A MC937LL/A
DEMO (VERIZON) DEMO (VERIZON) DEMO (VERIZON) DEMO (VERIZON) DEMO (VERIZON)
Bowers & Wilkins P5 Xpedx item# Bowers & Wilkins P5 Xpedx item#
Headphones 761265 Headphones 761265
Demo
Notes 2) dock for iPhone 4 (xpedx #774629) 2) dock for iPhone 4 (xpedx #774629) 2) dock for iPhone 4 (xpedx #774629) 2) dock for iPhone 4 (xpedx #774629) 2) dock for iPhone 4 (xpedx #774629)
4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005) 4) SIM tray for iPhone 4 (xpedx #775005)
FRONT

9to5mac.com
BACK
Location C B A
iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A iPad 16GB (DEMO SKU) MC642LL/A
Demo
Signs INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758)
Notes 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx
#771805) #771805) #771805) #771805)
Location C B A
iPad 3G 32GB MC496LL/A iPad 3G 32GB MC496LL/A iPad 3G 32GB MC496LL/A iPad 3G 32GB MC496LL/A
Demo
Signs INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN INTEGRATED MARKETING/POS SIGN
ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS: ACCOMPANYING VISUAL ELEMENTS:
1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758) 1) iPad acrylic (xpedx #771758)
Notes 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019) 2) iPad combo cable (xpedx #763019)
3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx 3) iPad acrylic replacement adhesive (xpedx
#771805) #771805) #771805) #771805)
FRONT

9to5mac.com
BACK
Location C B A
NEW iPod touch
NEW iPod touch 64GB MC547LL/A MC547LL/A NEW iPod touch 64GB MC547LL/A NEW iPod touch 64GB MC547LL/A NEW iPod touch 64GB MC547LL/A
64GB

Apple USB Power Adapter MB352LL/B MB352LL/B MB352LL/B Apple USB Power Adapter MB352LL/B Apple USB Power Adapter MB352LL/B
Adapter Adapter
Monster Beats Studio Xpedx item# Monster Beats Studio Xpedx item#
Headphones - Black 707150 Headphones - White 747205
Demo
Notes 2) dock for iPod touch 2) dock for iPod touch 2) dock for iPod touch 2) dock for iPod touch 2) dock for iPod touch
Location C B A
NEW iPod touch
NEW iPod touch 64GB MC547LL/A MC547LL/A NEW iPod touch 64GB MC547LL/A NEW iPod touch 64GB MC547LL/A NEW iPod touch 64GB MC547LL/A
64GB

Apple USB Power Adapter MB352LL/B MB352LL/B MB352LL/B Apple USB Power Adapter MB352LL/B Apple USB Power Adapter MB352LL/B
Adapter Adapter
Monster Beats Solo Monster Beats Solo

TX669LL/A TX670LL/A
Headphones - Black Headphones - White
Demo
Notes 2) dock for iPod touch 2) dock for iPod touch 2) dock for iPod touch 2) dock for iPod touch 2) dock for iPod touch
FRONT

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Merchandising

MacBook Pro with LED display

Visual & product elements

Security for MacBook Air

• Place the Top-Hat Security Cable in

• Use a cable tie to tie the Security

• Follow Apple Retail Cable

6-seat rectangular 8-seat rectangular

Kids 1.2T Kids 2.2T Kids 1.4T Kids 1.6T

2-seat wall 3-seat wall

4-seat square 4-seat rectangular

Vintage A, B (with Credenza) Vintage C (without Credenza)

3-seat wall 3-seat wall

3-seat wall 3-seat wall

Busines iPhone AT&T

15” MacBook 13” MacBook 13” MacBook 11” MacBook

15” MacBook 17” MacBook 13” MacBook

Which MacBook are you?

Bowers & Wilkins MM1 Bowers & Wilkins MM1

Signs SW POS SIGN SW POS SIGN SW POS SIGN SW POS SIGN

Confidential - Apple Internal Use Only Page 7 of 121

Stem Tandem CPU Speaker H3373VC/A WD My Book Studio LX 2TB H1304VC/A

Bose Companion 2 II TK200VC/A

Confidential - Apple Internal Use Only Page 22 of 121

Apple Keyboard with Apple Keyboard with

iPhone 4 16GB - Black

Signs SW POS SIGN SW POS SIGN SW POS SIGN

USE "Belkin - 6FT Audio Cable" (H2418VC/A)

Confidential - Apple Internal Use Only Page 1 of 1

G-Tech G-Drive slim 320GB H3529VC/A

Signs SW POS SIGN SW POS SIGN SW POS SIGN

Signs SW POS SIGN SW POS SIGN SW POS SIGN

Confidential - Apple Internal Use Only Page 37 of 121

Signs SW POS SIGN SW POS SIGN SW POS SIGN

Notes INSTALL TIME MACHINE DEMO HERE

Signs SW POS SIGN SW POS SIGN SW POS SIGN

Confidential - Apple Internal Use Only Page 42 of 121

Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A

Signs SW POS SIGN SW POS SIGN SW POS SIGN

INSTALL VMWARE DEMO ON THIS INSTALL PARALLELS DEMO ON THIS

Magic Trackpad MC380LL/A Magic Trackpad MC380LL/A

Signs SW POS SIGN SW POS SIGN SW POS SIGN

Confidential - Apple Internal Use Only Page 52 of 121

iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A iPhone 4 Dock MC565ZM/A

Confidential - Apple Internal Use Only Page 78 of 121

Confidential - Apple Internal Use Only Page 73 of 121

iPod4Wv4 February 10 2011

Apple USB Power Apple USB Power

Confidential - Apple Internal Use Only Page 83 of 121

Klipsch Image One H2984VC/A Klipsch Image One H2984VC/A

Confidential - Apple Internal Use Only Page 106 of 121

iPod6Tv1 February 10 2011

Confidential - Apple Internal Use Only Page 99 of 121

iPod6Tv2 February 10 2011

Apple USB Power Apple USB Power

Apple USB Power Apple USB Power

Monster Beats Solo Monster Beats Solo

Confidential - Apple Internal Use Only Page 102 of 121

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