What happened when we change the
Like Button position on Metacafe
Facebook Insights – Site Engagement
More than tripled the number of daily Likes
From ~2000 to ~7000, by position the Like up in the page.
Facebook Insights – Site Referrals
Doubled the number of daily “Clicks to Site”
From ~60K daily clicks to ~120K
Facebook Insight – Engagement & CTRs
Before (March 9th)
After (April 6th)
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