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Contents

Section 1 - Business/Process Innovations

Overview contributed by Tata Management Training Centre 16

Investigating Frauds with Finesse 21

Reliance Industries Ltd.: Deep-water Oil and Gas Exploration 31


and Production (KG-D6)

Tanishq - Going Virtual in Design 39

Tata BP Solar - Lighting Homes in Rural India 49

Tata Indica - Indigenous to the Core 63

Tata Steel - A Peek into the Branding Saga 75

Tata Steel - Creating Value via Supply Chain 92

The Ginger Chain - Smart Business at Work 107

The Real Leadership Challenge 120

The 7 Habits of Highly Effective People -


Empowering Effectiveness in Data Centres too 134

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Section 2 - Social Innovations

Overview by Dr Vidyanand Jha, Associate Professor,


IIM Calcutta 146

Government of Gujarat: Jyotigram Yojana 152

Sadguru - Impacting Lives of the Rural Poor 162

Tata Chemicals and The Energy Research Institute:


Greening of Malara 176

Tata Council of Community Initiatives - On the Path of


Corporate Sustainability 184

The Amul Model of Dairy Development 196

Section 3 - Organisational Innovations

Overview by Dr Ajay Singh, Chairman (MDP), IIM Lucknow 212

Achieving Optimal Performance 216

Employee Passion Indicative Count 228

Six Keys to Creating a New Role for HR Professionals 239

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Section 4 - National Innovation Systems

Overview by Professor Soumitra Dutta, INSEAD 254

Brazil - Creating the Macro Environment for Innovation 258

Denmark - Towards a New Innovation Model 264

Singapore - The Power of the Government 269

USA - American Innovation in a Post-crisis World 273

Acknowledgements 295

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