Professional Documents
Culture Documents
We commissioned a second grey cement plant at our Mangrol plant in 2001, with a
production capacity of 0.75 million tons. As of September 30, 2005, we had an
aggregate production capacity of 3.55 million tons per annum of grey cement. Our
white cement plant was completed in 1984 with a capacity of 50,000 tons. Our
continuing modifications to the plant have increased its production capacity to
300,000 tons as of September 30, 2005.
Our access to high quality limestone reserves that are suitable for production of
white cement provides us with a competitive advantage. Based on geological
surveys conducted by independent agencies on our mines between 1996 and 2001,
our limestone reserves for both grey and white cement are expected to meet our
existing and planned limestone requirements of 4.0 MnTPA of grey cement and 0.4
MnTPA of white cement, for approximately 40 years.
Chairman
He has also been the president of Uttar Pradesh Stock Exchange Association
Limited. He has been a director of Pradeshiya Industrial Investment Corporation of
Uttar Pradesh, UttarPradesh State Industrial Development Corporation and the
Uttar Pradesh State Sugar Corporation. Currently, he is also the chancellor of
Dayanand Shiksha Sansthan and the president of Kanpur Education Society.
• Customer Satisfactionz
White cement accounted for 16.6% of our total cement revenue and 35.2% of
adjusted EBITDA from our cement operations in fiscal 2005, and 15.5% of revenues
and 26.7% of our adjusted EBITDA from our cement operations in the six months
ended September 31, 2005. Unlike grey cement, the white cement industry in India
is highly concentrated with the two largest players accounting for the substantial
majority of India’s production capacity. Consequently, prices of white cement have
been relatively less volatile and sales of white cement have generated more stable
cash flows for us even during industry downturns in grey cement. We also believe
our
position as the second largest producer of white cement in India, together with our
nationwide delivery network, significantly enhances the overall brand image of JK
Cement.
We have access to large reserves of limestone for both our grey and white cement
operations, which we believe are sufficient to sustain our operations well into the
future. Based on independent geological surveys of different mines during 1996 to
2001, we believe that our limestone reserves are sufficient to support our current
and planned capacity for approximately 40 years for both grey and white cement.
(Put in risk - assuming we are able to renew our existing leases upon their expiry)
As one of the first cement producers in Northern India, we were able to choose our
limestone reserves in an area with high quality limestone resources. In addition to
allowing us to produce white cement, which requires high quality limestone, it also
provides us with a cost advantage, as we are not required to purchase sweeteners
to improve the quality of limestone. Further, our manufacturing plants are in close
proximity to our limestone reserves, resulting in lower transportation costs. Finally,
our mines that supply our white cement plant at Gotan also have a supply of white
clay, an important additive necessary for white cement production.
We believe that brand name and reputation are important to retail purchasers of
cement in India. We have built a strong reputation among cement purchasers by
consistently providing high quality products. We believe that there is strong
customer awareness of our brands, JK Cement (“Sarvashaktiman”), for grey
cement in our principal market in Northern India, and JK White (“Camel”), for white
cement across India. Further, we believe that our brand name and our reputation
for consistently supplying high quality products provide us with a competitive
advantage in ensuring that cement dealers carry our products.
We have a wide distribution network for grey cement in Northern India. We also
have a strong all-India distribution network for white cement. Our distribution
network for grey cement products consists of 44 feeder depots serviced by seven
regional sales offices in Delhi, Haryana, Uttar Pradesh, Punjab, Rajasthan, Madhya
Pradesh and Gujarat. Our white cement network comprises 20 feeder depots
serviced by 13 regional sales offices in Delhi, Chandigarh, Uttar Pradesh, West
Bengal, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Maharasthra, Gujarat,
Madhya Pradesh and Rajasthan. In addition, we have more than 4,000 retail stores
that stock our grey and white cement products, as well as 22 sales promoters and
four handling agents. We believe that the extent of this network, and our
relationships with our dealers, enables us to market and distribute our cement
widely and efficiently.
Architecture was more or less identified with housing & more so with elite housing.
However, many countries have used architecture effectively for public structures
also, such as highways, metro rails, factories, harbours & any other public facilities.
These projects/structures shall consume lot of building materials. If these
structures have to look pleasing, relevant architecture has to be applied in their
designs.
This is how Architect of the Year Award (AYA) began way back in the year 1990 (1st
Architect of the Year Award). Awards were subsequently extended to architects of
neighbouring countries from the year 1996 (7th Architect of the Year Award). To
encourage state level architecture, State Architecture awards were also introduced
from the award year AYA-98 (9th Architect of the Year Award).
Over the years, we have developed long-term customer relationships and a strong
reputation for quality. In addition, we have a proven track record of upgrading and
modernizing our production capabilities efficiently, having increased our production
capacity at Nimbahera by more than 80%, from 1.54 million tons in 1998 to 2.8
million tons as of September 30, 2005.We have a stable and experienced middle
and senior level management team, many of whom have been working in our
cement operations for more than 20 years.
Our Nimbahera manufacturing facility was chosen by the World Bank and the
Danish International Development Agency as one of the four training centers in
India to serve as the “Regional Training Center” for Northern India. There are only
four regional training centers for the cement industry in India, and we believe our
operation of the training center provides us with access to state of art training aids,
live working models, and technical expertise developed by well known national and
international cement producers.
• Jaykaycem Ltd., a wholly owned subsidiary of J.K.Cement Ltd. is setting up
Greenfield Grey Cement plant with split grinding unit in the state of Karnataka.
• In Phase – I, Integrated plant of 2.5 million tons would be set up at Muddapur,
distt. Bagalkot and in Phase – II , split grinding unit of 1.0 million tons would be set
up at Bellary.
• Substantial Land for factory & colony have been acquired and the entire factory &
mining land will be procured by March’07.
• Orders have been placed for main plant & equipment, gear boxes and other long
delivery items Foundation stone laying ceremony was held on 8th Dec.’06 and civil
work has started.
• Integrated Unit (Phase – I) will be completed in Oct.- Dec.’08 quarter and Grinding
Unit (Phase – II) would be commissioned after 6–12 months of Phase-I.
•
•
• We produce grey cement and white cement. Grey cement produced by us consists
of Ordinary Portland Cement (“OPC”) and Portland Pozzolana Cement (“PPC”). OPC
has three principal grades that are differentiated by their compressive strengths,
and consist of 53-grade, 43-grade and 33-grade OPC.
All our products comply with the quality standards specified by the Bureau of Indian
Standards (“BIS”). Our cement products are marketed under the brand names J.K.
Cement and Sarvashaktiman for OPC products, J.K. Super for PPC products and J.K.
White and Camel for white cement products, which we believe are well known
brands.
•
• White cement based putty for luxurious and silky interior/exterior finish of your
dream home.
• more
•
• Grey Cement
• Grey cement produced by us consists of OPC and PPC. There are also other
cements in the market that we do...
more
•
• White Cement
• We manufacture white cement under the brand names J.K. White and Camel. White
cement is produced using a...
more
•
• Water Proof
• JK Water proof is another product from JK Cements Ltd. which is ISI approved. It’s
a water repellent material in...
more
Technologies change, needs change, and in turn products change. What remain
unchanged, are values and ideas that propel any entity forward. Ideas that are
concrete and unwavering, just like their outcome. At JK Cement we are crossing
milestones, one after another, propelled by the following concrete ideas:
• To provide products that fully comply with technical specifications committed to our
customers, at the most competitive price.
• To ensure complete reliability in our dealings with customers, distributors, suppliers
& other partners.
• To operate our manufacturing facilities in such a way, that they help sustain the
environment & provide new opportunities for the underprivileged in that region.
• To ensure that every department of our every office encourages new & better ideas
and freedom of expressing the same, and cultivate a work environment that
rewards excellence in every employee’s chosen area of work leading to a
harmonious & fulfilling atmosphere.
• To motivate every team member to challenge his last best performance and out do
it continually.
• To remain abreast and imbibe the latest technological trends for the benefit of our
customers.
•
• The production process for cement consists of drying, grinding and mixing
limestone and additives like bauxite and iron ore into a powder known as “raw
meal”. The raw meal is then heated and burned in a pre-heater and kiln and then
cooled in an air cooling system to form a semi-finished product, known as a clinker.
Clinker (95%) is cooled by air and subsequently ground with gypsum (5%) to form
Ordinary Portland Cement (“OPC”). Other forms of cement require increased
blending with other raw materials. Blending of clinker with other materials helps
impart key characteristics to cement, which eventually govern its end use.
There are two general processes for producing clinker and cement in India : a dry
process and a wet process.
The basic differences between these processes are the form in which the raw meal
is fed into the kiln, and the amount of energy consumed in each of the processes.
In the dry process, the raw meal is fed into the kiln in the form of a dry powder
resulting in energy saving, whereas in the wet process the raw meal is fed into the
kiln in the form of slurry. There is also a semi-dry process, which consumes more
energy than the dry process but lesser than the wet process.
• The basic steps involved in the production process is set out below:
All J.K. Cement plants are dry process plants. Limestone is crushed to a
uniform and usable size, blended with certain additives (such as iron ore and
bauxite) and discharged on a vertical roller mill, where the raw materials are
ground to fine powder. An electrostatic precipitator dedusts the raw mill gases
and collects the raw meal for a series of further stages of blending. The
homogenized raw meal thus extracted is pumped to the top of a preheater by
air lift pumps. In the preheaters the material is heated to 750°C.
Subsequently, the raw meal undergoes a process of calcination in a
precalcinator (in which the carbonates present are reduced to oxides) and is
then fed to the kiln. The remaining calcination and clinkerization reactions are
completed in the kiln where the temperature is raised to between 1,450°C
and 1,500°C. The clinker formed is cooled and conveyed to the clinker silo
from where it is extracted and transported to the cement mills for producing
cement. For producing OPC, clinker and gypsum are used and for producing
Portland [Pozzolana] Cement (“PPC”), clinker, gypsum and fly ash are used.
In the production of Portland Blast Furnace Stag Cement (“PSC”), granulated
blast furnace slag from steel plants is added to clinker.
Code Of Conduct
At J.K. Cement, we view corporate governance in its widest sense, almost like
trusteeship. The company’s philosophy on Corporate Governance is to enhance the
long-term economic value of the company, its stakeholders i.e. the society at large
by adopting better corporate practices in fair transparent manner by aligning
interest of the company with that of its shareholders/other key stakeholders.
Corporate Governance is not merely compliance and not simply creating checks and
balances, it is an ongoing measure of superior delivery of Company’s objects with a
view to translate opportunities into reality. In so far as compliance with the
requirements of Clause 49 of the Listing Agreement with the Stock Exchange,
Mumbai is concerned, the Company is in full compliance with the norms and
disclosures that have to be made.
Sr.
Name of the Director Status
No.
Sr.
Name of the Director Status
No.
Sr.
Name of the Director Status
No.
NSE
Currency : Rupees Code : JKCEMENT
Price 110.50 Day High 118.80
BID 110.50 Day Low 110.10
Offer 0.00 52 Week High 132.90
Change On Day -4.65 52 Week Low 31.25
Percentage -4.04
Change
Last Trade Aug 10,2009 Opening Price 117.50
Daily Volume 69,320.00 Previous Closing 115.15
CHART
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Share Data
Market Price Data
BSE
Date High (Rs.) Low (Rs.) Sensex High Sensex Low
April 2007 159.00 137.50 14383.72 12425.52
May 2007 168.00 150.05 14576.37 13554.34
June 2007 162.00 136.40 14683.36 13946.99
July 2007 179.00 143.20 15868.85 14638.88
August 2007 181.95 148.00 15542.40 13779.88
September 2007 182.50 166.00 17361.47 15323.05
October 2007 204.00 164.00 20238.16 17144.58
November 2007 238.80 177.00 20204.21 18182.83
December 2007 256.70 212.65 20498.11 18886.40
January 2008 224.80 132.00 21206.77 15332.42
February 2008 183.50 158.00 18895.34 16457.74
March 2008 167.00 123.10 17227.56 14677.24
NSE
Date High (Rs.) Low (Rs.) Sensex High Sensex Low
April 2007 158.00 136.00 5043.03 4379.37
May 2007 168.50 150.00 5185.95 4908.99
June 2007 163.00 136.55 5223.82 4971.76
July 2007 177.80 145.15 5593.96 5218.32
August 2007 178.00 142.90 5411.29 4938.51
September 2007 182.45 165.20 6094.11 5424.33
October 2007 204.20 142.65 7169.67 6151.88
November 2007 239.00 175.10 7209.99 6701.81
December 2007 252.90 210.00 7479.08 6972.75
January 2008 224.75 130.00 7642.89 5955.22
February 2008 185.80 156.10 6672.07 5886.53
March 2008 169.80 123.25 6027.69 5517.59
• Press Release Net Profit spurts by 60% for the quarter ended Dec. 31’2007.
• Press Release Net Profit spurts by 114% for the quarter ended Sep. 30’2007.
• Press Release Net Profit spurts by 59% for the quarter ended June 30’2007.
• Press Release Net Profit spurts by 448% for the year ended March 31’2007.
• Construction of Hospitals
• Sponsorship in eye camps
• Construction of Dharamshalas
• Construction of Panchayat building
• Construction of Temple in township
• Construction of school buildings in nearby villages
• Construction of roads connecting with the highways
• Provide drinking water facilities in nearby villages by bore wells
• Operating an Industrial Training Institute affiliated with National Council for
Vocational Training, Govt. of India
• Running two schools : Padam Vidya Vihar- From K.G. to Vth Class & Kailash Vidya
Vihar – From VIth to XII affiliated with Central Board of Secondary Education
(CBSE) Govt. of India. More than 1000 students study in these schools
Finished Products in Year 2008-09.
Others - NA NA NA 0.00
MARKETING STRATEGY
Distribution Channel.
Physical Distribution of Good in India.
Promotion Mix
Distribution Channel
We have a wide distribution network for grey cement in Northern India. We also
have a strong all-India distribution network for white cement. Our distribution
network for grey cement products consists of 44 feeder depots serviced by seven
regional sales offices in Delhi, Haryana, Uttar Pradesh, Punjab, Rajasthan, Madhya
Pradesh and Gujarat. Our white cement network comprises 20 feeder depots
serviced by 13 regional sales offices in Delhi, Chandigarh, Uttar Pradesh, West
Bengal, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Maharasthra, Gujarat,
Madhya Pradesh and Rajasthan. In addition, we have more than 4,000 retail stores
that stock our grey and white cement products, as well as 22 sales promoters and
four handling agents. We believe that the extent of this network, and our
relationships with our dealers, enables us to market and distribute our cement
widely and efficiently.
White cement is for both consumer Product and Industrial Product. So J.K. cement
ltd. uses both method of distribution. J.K. works ltd use personal selling/Project
trade.
Marketing Middlemen:
J.K. Cement Ltd. uses Merchant middle men for selling their products.
Middle Man
(1) Distributors
(2) Retailers
Physical Distribution of White Cement in India:
Company uses surface transport for distribution of their product in India and Nepal.
(1) Roadways. (Trucks, Tempos)
(2) Railways. (Goods Train)
Customer Care:
Linking Company to Customers
President (T & MS): M. P. Rawal
SPECIALITY OF SERVICE: SPECIALITY OF EXECUTIVE:
Before Purchase Experience
Before Application Nearness to
During Application Speaking your language
JK Cement Ltd. Works on 100% consumer’s satisfaction. Thus why JK Cement Ltd.
has Customer Technical Services Department. This department of JK Cement works
with Marketing department to teach the consumers, painters, masons and
contractors about the JK Cement products. They organized different kind of
programs to teach them. Which not only works as customer care department it also
help in creating a good will in consumers and market for JK Cement products.
Programs run by Customer Technical Service Department
1. Product Application Seminars (PAS): Company interact with the group
of Architects/engineers &Industrial Consumers for innovative and new
application. We jointly work with them to integrate these applications into
their projects
2. Exhibition (EXH): Company organized many exhibition in different cities
time to time to aware the consumers and professionals.
3. Counter Service Meet (CSM): In this activity a show is organized at
stockist’s counter to increases the brand awareness and to respond to all
sales related & technical problems faced by consumers during construction
of their houses.
4. Demonstration of Application (DOA): Trained & experienced application
Engineers/Supervisors/Masons/Painters give demonstration of various
cements to customers.
5. Stockist & Dealer Awareness(SDA): They provide basic information
about our products. Literature, packaging &trade policies to registered
Dealers & Stockists.
6. Painter’s Technical Workshops (PTW): PTW is conducted to develop
specialized Application awareness amongst painters about J.K. Wall Putty,
Cement Paint& White Washing with White Cement application.
7. Mason’s Technical Workshops (MTW): MTW is conducted for masons
throughout India for knowledge transfer of specialized applications related to
construction activities.
PROMOTION MIX:
JK Cement Ltd. uses different promotion methods for their products.
Advertisement
Sales Promotion
Personal Selling
Push Strategy
Push Strategy:
Deman
Organization uses push strategy into the distributors and retailer by carrying
trade promotion through field staff. These force intermediaries to more
merchandise. Organization provides many facilities to distributors and
retailer to increase the sale of J.K. Cement products in market.
Growth j k cement
White Cement has registered growth in production and sale in India in the last few
years. The White Cement sector has been growing at the rate of 11% per year. This
has given the Indian cement industry a major boost.
White Cement is much like the ordinary grey cement except that it is white in color.
In order to get this color of the White Cement, its method of production is different
from that of the ordinary cement. However, this modification in its production
method makes White Cement far more expensive then the ordinary cement.
White Cement is used in architectural projects the use of white cement has been
specified. It is used in decorative works and also wherever vibrant colors are
desired. White Cement is used to fill up the gaps between marble and ceramic tiles
for a smoother and more beautiful finish.
The various raw materials required for the production of White Cement are:
• Limestone
• Sand
• Iron Ore
• Nickel
• Titanium
• Chromium
• Vanadium
RESEARCH METHODOLOGY
The first step in a marketing research process is to define the problem chosen for
investigation. This step is a very significant one, since it is said, “A problem well
defined is half solved”. Once the problem is defined the next step, which is the
research design, becomes easier. The research design is the basic framework,
which provides guidelines for the rest of this research process. It is a map or blue
print according to which the research is to be conducted. The research design
specifies the methods for data collection and data analysis.
Primary
Focus
Exploratory
Descriptive
Group
DataResearch
analysis
Research
Design
Design
Tool for collection of data
A structured questionnaire as placed at Annexure
Collection of
data
1. Surveys 1. Observation
Sampling Technique
Sampling
Random sampling
Probability
Non-Probability
SAMPL Sampling
Sampling
ING
Primary data
➢ Questionnaires
➢ Respondents interview
Secondary data
Secondary data is also of much significance in the research, secondary data are
those data which was recorded earlier by the researcher or other researcher’s for
further use.
➢ Websites
➢ Newspaper articles
➢ Brochures
➢ Pamphlets
➢ Magazines
Demographic profile:
Sample Size
The sample size has been fixed to 300 respondents. Cement & Wall Putty keeping
in mind statistical consideration and practical difficulties.
Method of analysis
Each data is tabulated and analyzed with the help of percentage response,
corresponding graphs are made use of each data is evaluated and findings are
recorded. The conclusion is drawn, and suggestions are made.
ANALYSIS
Response- Question1 has two options & people give their response as
Results & Findings: - From the above result, it is clear that wall putty needs
better attention.
(b) Newspaper
(c) Pamphlet
(d) Retailer
Response-
(a) Pamphlets
(b) Advertisement
(c) Professionals/Painters
(d) Retailers.
Response-
Response-
Results & Findings: - From above chart it is clear generally people ask
J.K. White Cement by its name. It shows people trust on J.K. white cement
products and it is giving good competition to other brand.
Q-6 which external option affects you while choosing the product?
(b) Retailer
(c) Painter
Response-
Results & Findings: - Results show that people like own liking of any product.
But they also believe in retailer suggestion.
Q-7 does the retailer give suggestion while purchasing the product?
Response-
Response-
Results & Findings: - It is clear that we can prove our product quality is better
than other product.
Q-9 Are you satisfied with the availability of the product in your local area?
(a)Yes (b)No
Response-
Results & Findings: - From above chart it is clear the availability of the J.K.
products is good in local raebareli market.
Response-
(a) Whiteness
(b) Durability
(c) Strength
(d) Price
Response-
Results& Findings: - Results show that people like whiteness and strength of
J.K. White Cement. It has good image in respondents. J. K. cement ltd is on their
standards.
Results& Findings: - It is clear from the result that user of J.K. wall putty are
aware of the
Response:
Results& Findings: it means that the product has better value among the user. It
is the sign of better product quality.
Q.15 Do you have any complain about the product?
(a)Yes (b) No
Results& Findings: I find the user who have the complain have some
misconceptions about the product.
NAME:……………………………………………………………………….
ADDRESS:………………………………………………………………..
…………………………………………………………………………………..
OCCUPATION:…………………………………………………………..
CONTACT NO…………………………………………………………….
RESPONDENT’S SIGNATURE………………………………………..
BY:
SHAMSHAD AHMED
Integral university
Lucknow
CONCLUSION
After analyzing the primary data it is found that goodwill of J K White cement
product is very good in the market. People know about J K & it’s products & they
are using J K products. People, who are using J K Products, are satisfied with J K
product only a few people (1.30%) are not satisfied with J K products. Generally
people believe that J K White cement product provides more whiteness and
strength in comparison of other brand & mostly people rate J K Product on 9 at
scales of marking.
It shows that the company image of J K White cement is very good in the market.
SUGGESTIONS
Today the Indian market has become very competitive towards White Cement &
Wall Putty from the emergence of new brands. There is a lot of competition tap the
situation & growth tremendously in the field.
The response of Indian market towards the White Cement & Wall Putty is very
positive & forward looking.
1- Information broachers should be given with the bag of Putty & cement
so that consumer can know how to use these products better &
effectively.
2- Advertisement play an important role in awareness of White cement
3- Introduce more choice of packaging i.e.: 2 kg. & 10 kg. Pack of putty.
4- Introduce colors pack which can be mixed easily with White cement &
can be used in wall painting.
5- There should be a customer care helpline related to the use of J. K.
products.
1: www.jkcement.com
2: www .jk-white.com
3: www.google.com
4: www.wikipedia.com
Suggestion to the Company
I, Mohit Shukla doing summer training in your esteem Organization during
summer training, have done retailer survey of “J.K. White Cement” and “Wall
Putty” in Lucknow Region.
There is very low price arbitrage in the dealings of Dealers and Retailers.
The rate at which consumer purchase the cement from the dealers retailer are also
bound to purchase the products at the same rate.
This causes a very complex situation for the retailers as consumers directly
approach to dealers for purchase instead of retailers. This adversely affects the
business of retailers and their business fall down.
This causes a break in the chain of dealer to retailer to consumer and retailer switch
over from the chain as consumer directly to dealers.
BIBLIOGRAPHY
• Google.com
• www.jkcement.com
• www.mamm.com
• www.ask.com
• Word of Mouth
Questionnaire:
Address: ……………………………………………………………………………………………
Age: …………………………………………………………………………………………………..
Q-2. What do you think that white cement is better than lime?
Q-4. Trough which medium you get the information about J.K. white
Cement?
…………………………………………………………………………………………………
……………………………………………………………………………
….
Q-8. Do you know any more wall putty other than J. K. Wall Putty?
Q-10 Trough which medium you get the information about J.K. white
Cement?
(d) Whiteness.
Than how much point you would like to give from 1 to 10? ……….
Q-13. Are you satisfied with J. K. Wall Putty and White Cement?
(a) Yes (b) No.
………………………………………………………………………………………………………………………..
By MOHIT SHUKLA
Integral University
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