I HC GIAO THNG VN TI C S 2 KHOA KINH T VN TI B MN KINH T BU CHNH VIN THNG

GVHD: Th.S Nguyn Vn Khoa SVTH: Nguyn Thnh Sn Lp: Kinh t Bu chnh Vin thng K48

 TI:

CHNG 1

Nhng vn chung v th trng Hot ng pht trin th trng Tng quan v 3G

Khi nim v th trng:

Th trng theo ngha rng l mt h thng bao gm

ngi mua, ngi bn v mt loi hng ho, dch v no v mi quan h cung cu tc ng qua li gia h, t xc nh gi c, s lng v cht lng hng ho, dch v trao i.

Chc nng:
Chc nng tha nhn Chc nng thc hin Chc nng iu tit, kch thch Chc nng thng tin

Vai tr ca th trng:
Th trng l yu t quyt nh s sng cn i

vi hot ng sn xut kinh doanh ca doanh nghip. Th trng iu tit sn xut v lu thng hng ho. Th trng phn nh th v lc ca doanh nghip

Nhng nhn t nh hng n hot ng pht trin th trng ca doanh nghip:

Khch hng i th cnh tranh Cc doanh nghip mi gia nhp ngnh Cc nh cung ng Cng chng trc tip: Cng chng ti chnh, cng chng chnh quyn, cng lun, gii hot ng x hi, cng chng a phng, cng chng tng qut, cng chng ni b
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Nhng nhn t nh hng n hot ng pht trin th trng ca doanh nghip:

Tim lc ca doanh nghip: Tim lc ti chnh Tim lc con ngi Tim lc v hnh Kh nng kim sot, chi phi, tin cy ca ngun cung cp hng ho v d tr hng ho ca doanh nghip Trnh t chc qun l

Nhng nhn t nh hng n hot ng pht trin th trng ca doanh nghip:

Tim lc ca doanh nghip: Trnh tin tin ca trang thit b, cng ngh v b quyt cng ngh ca doanh nghip V tr a l c, s vt cht k thut ca doanh nghip Mc tiu, kh nng kin nh theo ui mc tiu ca ban lnh o doanh nghip v nhng ngi tham gia kim sot, qun l doanh nghip

Ni dung nghin cu th trng:

Thm d th trng. Th nghim th trng.

D bo th trng.

Phn on th trng.

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Phn on th trng v la chn th trng mc tiu:

La chn th trng mc tiu: Tp trung vo mt on th trng thun li nht kinh doanh mt loi sn phm thun li nht. Chuyn mn ho theo kh nng. Chuyn mn ho theo th trng. Chuyn mn ho theo sn phm. Bao ph ton b th trng vi tt c cc loi sn phm khc nhau.

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Phn on th trng v la chn th trng mc tiu:

Phn on th trng Phn on th trng l phn chia th trng thnh nhng phn khc bit bng nhng tiu thc thch hp, qua doanh nghip c th trin khai cc hot ng marketing ph hp cho mt hay mt s phn on th trng, nh vy m doanh nghip s tha mn tt hn nhu cu khch hng, t cc mc tiu marketing ca mnh.

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Phn on th trng v la chn th trng mc tiu:

Cc tiu thc phn on th trng:
C S PHN ON TIU THC PHN ON Min (Bc, Trung, Nam); Vng (thnh th, nng thn); a bn hnh chnh (cc tnh, thnh). Tui; gii tnh; thu nhp; ngh nghip; trnh vn ho; tnh trng hn nhn; giai cp x hi; dn tc; tn gio (o Pht, Thin Cha, o Hi); tnh trng vic lm; chng tc (da trng, en, vng); Thi (tch cc, trung gian, tiu cc); ng c (r rng, do d, cha); c tnh (ci m, hung hng); li sng (truyn thng, hin i); gi tr vn ho (nhn thc c, khng nhn thc c); L do mua; li ch tm kim (thun tin, tit kim); tnh trung thnh (lun lun, i khi, khng); s lng v t l tiu dng (khng, t, va phi, ln), tnh trng ngi s dng (cha dng, s dng v hin ti ang dng)
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a l Dn s - X hi

Tm l

Hnh vi mua hng

Khi nim hot ng pht trin th trng:

Pht trin th trng l mt cch thc, bin

php nhm gia tng khi lng sn phm ca doanh nghip trn th trng.

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Cc hnh thc pht trin th trng:

Quan im pht trin th trng ca Ansoff:

SN PHM TH TRNG

Sn phm hin ti

Sn phm mi

Th trng hin ti

Thm nhp th trng

Pht trin sn phm

Th trng mi

Pht trin th trng

a dng ho

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Thm nhp th trng L tng doanh s ca sn phm hin c trn th trng hin c bng cch thu ht thm khch hng ca i th cnh tranh nh vo cc bin php gim gi, tng thm ngn sch qung co v ci tin ni dung khuyn mi

M rng th trng: L hnh thc trin khai sn phm hin c ca doanh nghip sang nhng phn on th trng mi, vi mong mun gia tng c khi lng bn nh vo vic khuyn mi cho nhng khch hng mi.

Pht trin sn phm: L cch thc doanh nghip to ra sn phm mi hoc ci tin sn phm thay th sn phm hin hnh sau a vo tiu th cc th trng hin ti nhm tng thm sc mua v tng lng tiu th.

a dng ha L cch thc doanh nghip m rng hoc pht trin hot ng kinh doanh trn c s a ra cc sn phm mi bn trong cc th trng mi, k c hot ng trong lnh vc khng truyn thng

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Cc hnh thc pht trin th trng:

Pht trin th trng ca cng ty theo chiu rng v chiu

su: Pht trin theo chiu rng: L vic m rng th trng theo phm vi a l, tng quy m sn xut v kinh doanh, m rng chng loi sn phm bn ra, tng s lng khch hng. Pht trin theo chiu su: Thch hp trong trng hp doanh nghip cha tn dng ht nhng kh nng vn c ca hng ho v th trng hin ti ca mnh. Pht trin kt hp c chiu rng ln chiu su: Khi doanh nghip c v tr vng chc trn th trng v c iu kin tim nng v vn, c s vt cht v nng lc qun l c th pht trin theo hng kt hp pht trin th trng theo chiu rng v chiu su m rng quy m kinh doanh vi hiu qu cao.

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Khi nim dch v 3G:

Mng 3G (Third-generation technology) l th

h th ba ca chun cng ngh in thoi di ng, cho php truyn c d liu thoi v d liu ngoi thoi (ti d liu, gi email, tin nhn nhanh, hnh nh...). im mnh ca cng ngh ny so vi cng ngh 2G v 2,5G l cho php truyn, nhn cc d liu, m thanh, hnh nh cht lng cao cho c thu bao c nh v thu bao ang di chuyn cc tc khc nhau.

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Cc dch v c bn trn 3G:

Nhm dch v thoi v cc dch v GTGT km

thoi:
Dch v thoi thng thng Cc dch v GTGT khc km vi thoi

Nhm dch v ni dung Nhc chung ch - Ring back tone Dch v SMS, tin nhn a phng tin MMS Game, music, Mobile TV. Mobile Portal Dch v thng tin theo yu cu.

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Cc dch v c bn trn 3G:

Nhm dch v gi tr gia tng: Instant messaging (IM) in thoi thy hnh (video call) Dch v Mobile internet (Dch v Internet di ng) Mobile Broadband (Dch v bng rng di ng) Push to talk Dch v Home zone Nhm dch v cao cp: Cc dch v ti chnh di ng (mobile commerce) Dch v nh v (Location Based Services) Dch v qung co di ng (Mobile Advertising)

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CHNG 2

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Tng quan v Trung tm Vin thng nh gi thc trng th trng dch v 3G ca Trung tm Vin thng nh gi hot ng Marketing dch v 3G ca Trung tm Vin thng
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Gii thiu:
Trung Tm Vin thng l n v thnh vin trc thuc

Cng ty in lc ng Nai, c chc nng t chc, qun l cc hot ng kinh doanh cc dch v vin thng cng cng.

Chc nng, nhim v:

Qun l, vn hnh v khai thc mng Thng tin Vin

thng in lc. Kinh doanh cc dch v vin thng trong nc v Quc t. Kho st, t vn, thit k lp d n cc cng trnh thng tin vin thng. Lp t cc cng trnh thng tin vin thng, cc cng trnh in 35kV tr xung. Sn xut, lp rp v cung ng cc thit b thng tin vin thng.

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C cu t chc:
M hnh trc tuyn - chc nng:
T QUN L KINH DOANH T DCH V KHCH HNG

PH GIM C KINH DOANH

PHNG KINH DOANH & DV KHCH HNG

GIM C

PHNG TNG HP

T MARKETING

PHNG K TON

T K THUT

PH GIM C K THUT

PHNG K THUT

T VN HNH

T U T
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C cu lao ng:
Phng ban S lng 3 5 4 12 12 36 1 1 Trnh Thc s i hc 3 4 3 6 7 23 2 5 1 5 5 5 1 Cao ng Trung cp Cng nhn

TT

1 Ban gim c 2 Tng hp 3 K ton ti v 4 5 Kinh doanh v dch v khch hng K thut v mng vin thng Tng cng

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C s vt cht ca Trung tm:

Tnh hnh mng li S trm BTS S cc node B h tr 3G im cung cp dch v v chm sc khch hng i l n v tnh Trm Trm Ca hng im S lng 156 62 11 319

STT 1 2 3 4

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C cu thu bao ca n v theo khu vc:

Lng thu bao di ng v thu bao ADSL tp

trung ln nht vn Bin Ho, l trung tm kinh t ca c tnh.

C CU THU BAO ADSL
23,12% 21,18% 31,75% 7,64% 17,11% 9,88% 6,72% 14,36% 9,92% 18,02%

C CU THU BAO DI NG
9,58% 9,61% 8,98% 12,14%

nh Qun Xun Lc Tr An Thng Nht Long Thnh Long Khnh Bin Ho

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Tng doanh thu qua cc nm:

D chu nh hng ca suy thoi kinh t th

gii, vn lin tc tng cho thy du hiu tch cc trong hot ng ca doanh nghip.
120000 100000 88971 69064 97632

Triu ng

80000 60000 40000 20000 0

Nm 2007

Nm 2008

Nm 2009
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Doanh thu kinh doanh theo loi dch v

Doanh thu ca n v vn n ch yu t dch

v in thoi c nh khng dy E-Com. y l dch v in thoi c nh khng dy ln u tin c mt ti Vit Nam nn thu ht c khch hng nh tnh nng tin li ca dch v.
80000 60000 40000 20000 0 E-Com E-Phone E-Mobile E-Tel E-Net E-Line
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Nm 2007 Nm 2008 Nm 2009

Mi trng kinh doanh dch v 3G

Mi trng v m ng Nai: Mi trng t nhin: L mt tnh nm trong vng pht trin kinh t trng im pha Nam, c din tch 5.903.940 km2, chim 1,76% din tch t nhin c nc v chim 25,5% din tch t nhin ca vng ng Nam B. Dn s: Dn s ton tnh tnh n nm 2010 l 2.559.673 ngi, trong :
Thnh th l: 855.703 ngi; Nng thn l 1.703.970

ngi. T l tng dn s t nhin nm 2010 l 1,12%.

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Mi trng kinh doanh dv 3G

Mi trng v m ng Nai: Tnh hnh kinh t x hi: Tng sn phm quc ni GDP tng bnh qun 13,2%/nm, GDP bnh qun u ngi nm 2010 l 29,65 triu ng (1.629USD), tng gp 2,1 ln nm 2005. T trng cc ngnh ngh bin i theo hng tng t trng v cng nghip, dch v, gim t trng nng nghip. H thng giao thng: thun tin vi mng li giao thng ng b, ng st, ng hng khng, ng thy pht trin.

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Mi trng kinh doanh dv 3G

Mi trng v m ng Nai: Vi nhng iu kin nh trn, ta nhn thy, ng Nai l 1 vng c:
Nn kinh t nng ng bc nht, Thu nhp bnh qun u ngi cao hn rt nhiu so

vi mc bnh qun chung ca c nc, Phn b thu nhp kh ng u, L mi trng thun li cho vic pht trin th trng dch v di ng, vin thng.

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Mi trng kinh doanh dv 3G

Mi trng vi m ti ng Nai: Mng chuyn mch: c 170 tng i chuyn mch cc loi (trong c 6 Host v 164 v tinh); 30% tng i c thay th bng cng ngh NGN; t l thu bao bng rng t 98,85%. Mng truyn dn cp quang: tng chiu di trn 2.400 km, vi tng dung lng trn 7,5 Gb tng ng trn 112.500 knh c trin khai n 100% cc x, phng, mng truyn dn c m rng t trung tm tnh n cc trung tm huyn, th x v ngc li.

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Mi trng kinh doanh dv 3G

Mi trng vi m ti ng Nai: Mng Internet (DSLAM): 172 trm.
Vi cp ng: Tc download/upload ti a l

8Mbps/640Kbps. i vi cp quang: Tc download/upload ti a l 50Mbps/50Mbps.

Mng ngoi vi: ngm ho mng ngoi vi c

thc hin phn ln cc khu cng nghip v khu th mi.

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Mi trng kinh doanh dv 3G

Mi trng vi m ti ng Nai: in thoi di ng: Tnh n u nm 2006 ton tnh ch c 130 trm BTS, n nm 2009 t 1.130 trm BTS, cho thy tc pht trin mng li vin thng ngy cng tng mnh. Mng th h mi (NGN): Tnh n nay 30% tng i c thay th bng cng ngh NGN; i vi cng ngh thng tin di ng 3G: hin nay c 04 doanh nghip cung cp dch v 3G l: Vinaphone, Mobifone, Viettel, EVNTelecom.

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Mi trng kinh doanh dv 3G

Mi trng vi m ti ng Nai: Kt qu thc hin:
T nm 2006 n nay, doanh thu BCVT c t

8.414 t ng, tc tng trng bnh qun l 11%. Mt in thoi t 34,90 my/100 dn nm 2006, n nm 2010 t 103,15 my/100 dn. T l dn s s dng Internet n nm 2010 l 17,86%.
Ni chung, vi tc vin thng pht trin nh

vy, mi trng kinh doanh dch v 3G ti ng Nai hin nay l kh thun li.

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Thun li v kh khn:
Thun li: Thi im yu t v m thun li cho qu trnh kinh doanh ca cc doanh nghip vin thng. i vi Vin thng in lc, cng ngh 3G cng khng qu xa l vi khch hng. H thng tr in c sn cng h thng cc cng ty in lc cp tnh, thnh, cc in lc cp qun, huyn, EVNTelecom c nhiu li th trong vic mc ng dy cng nh xy dng cc trm thu pht sng. Trung tm c i ng nhn vin tr, nng ng, sng to, c trnh cao.
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Thun li v kh khn:
Kh khn: Kh khn trong gii phng mt bng khi xy dng cc Node B. Vic cp giy php nhp khu thit b vin thng, xc nhn thit b ng b v hp chun hin cng mt mt khong thi gian kh di, nh hng khng nh n tin . Khng th tn dng c s h tng 2G trc y, bi cng ngh CDMA khng th dng cho mng 3G. Trin khai 3G sau cc mng khc. B ph thuc vo Tng i l chnh thc l Cng ty in lc ng Nai v mt s i l khc.
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Th trng khch hng dch v 3G:

Nhu cu v dch v di ng th trng ng Nai l

rt ln v lin tc tng. T l dn s s dng Internet l kh thp, cha ph hp vi tim nng pht trin ca khu vc. Thu nhp bnh qun u ngi l tng i cao, kh nng chi tr cho cc dch v vin thng truyn thng v c kh nng tri nghim nhng cng ngh mi. C cu kinh t v c cu lao ng chuyn dch theo hng gim t trng v nng nghip, tng t trng v cng nghip, dch v, dn n tng nhu cu v thng tin v cc dch v vin thng.

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Tnh hnh cnh tranh trn th trng dch v 3G:

Hin nay, ngoi S-phone, trn th trng c

nc cng nh th trng ng Nai ang c 4 doanh nghip cung cp dch v 3G l: Vinaphone, Mobiphone, Viettel v EVNTelecom. Tnh n thng 4/2010, trn ton quc c 7.029.368 thu bao in thoi di ng s dng dch v mng 3G c pht sinh lu lng.

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Vinaphone L mng trin khai 3G u tin. Tnh n thng 4/2010, c khong 1,5 triu thu bao. Hin ang c hn 10.000 trm thu pht nodeB, ph sng khp ton quc. Cung cp 6 dch v 3G c bn. c gii thng Dch v 3G tt nht Vit Nam. i tng Vinaphone hng n l phn khc khch hng tm trung, c yu cu cao v cht lng sn phm. H thng phn phi rng ln do c tha hng t h thng bu in cc cp. C chng trnh bn hng h thng tng i 18001091 hoc qua website ca VinaPhone.

MobiFone Tnh n thng 4/2010, c khong 4 triu thu bao. Hin ang c hn 10.000 trm thu pht nodeB, ph sng khp ton quc. C mc cc trn cho cc gi dch v 3G, tuy cn cao. i tng hng n l phn khc khch hng cao cp, l nhng ngi c nhu cu s dng 3G nhiu v c kh nng chi tr. C h thng ca hng c b tr p, chuyn nghip, sang trng v thun tin. C h thng i l bao gm h thng bu in cc cp cng h thng bn hng trc tip hot ng tng i hiu qu. Lin tc qung co trn tivi, bo i vi tn sut ln; c cc chnh sch u i, chit khu cho cc i l hp dn.

Viettel C ngun nhn lc di do, trnh cao, phong cch lm vic k lut v chuyn nghip. Tnh n thng 4/2010, c khong 1,5 triu thu bao. L mng c h tng 3G ln nht vi 17.000 nodeB 3G. C mc cc c cho l r nht trong c 3 nh mng v gi thit b u cui rt cnh tranh. i tng hng n l tng lp khch hng bnh dn, sinh vin hc sinh v phi di chuyn nhiu. C h thng knh phn phi tt nht so vi tt c mng di ng hin nay vi 104 siu th in thoi, 1740 ca hng a dch v, 15.000 im bn hng n tn x v 8.500 cng tc vin bn hng trc tip. trin khai h thng thng mi in t, bn hng trc tuyn thng qua website http://vio.com.vn. C chnh sch chiu th hiu qu.

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Tnh hnh cnh tranh trn th trng dch v 3G:

Ring mng EVN, cho n tn thng 6/2010

mi bt u khai trng, chnh thc cung cp dch v 3G ra th trng. c tnh cho n thi im ny, EVNTelecom mi c khong 20.000 thu bao trn ton quc, v phn ln thu bao vn l cc cn b cng nhn vin trong ngnh.

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Chnh sch Marketing:

Chnh sch sn phm: C sn phm dch v a dng, phong ph c v ni dung v gi cc. Cha cung cp thit b u cui 3G. Chnh sch gi: C chnh sch gi linh ng, c nh gi l r nht trong cc nh cung cp dch v 3G hin nay.

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Chnh sch Marketing:

Chnh sch phn phi: Bao gm knh phn phi trc tip, gin tip. Cn yu km so vi cc mng khc.

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Chnh sch Marketing:

Chnh sch xc tin ym tr: Chi tiu cho qung co cn thp, vn tp trung ch yu vo p phch v t ri, cha ch trng vo cc knh qung co hiu qu hn nh truyn hnh, bo i. Chng trnh khuyn mi phong ph, nhng vn ch yu hng n nhn vin trong ngnh. Cc hot ng tuyn truyn b chi phi bi n v ch qun l cng ty in lc. Hnh nh b nh hng xu bi cc yu km ca in lc.

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S dng ma trn SWOT phn tch hot ng kinh doanh dch v 3G ca Trung tm:
c th ng vng v pht trin trong mi

trng ny, EVNTelecom cn phi nh gi c ng thc lc ca mnh cng nh ca i th cnh tranh. Vic phn tch SWOT s gip cho doanh nghip c ci nhn tng quan hn vo ton b cc din ca th trng t a ra nhng gii php mang tnh kh thi cao.

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S W O T

IM MNH:
1. C h tng truyn dn mnh. 2. C c s h tng 3G c u t mi v

ng b. 3. Sn phm dch v a dng, phong ph. 4. Ngun nhn lc c trnh cao.

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S W O T

IM YU:
1. C s h tng 3G pht trin cha y , cn 2. 3. 4. 5. 6. 7.

yu km Khng c kh nng k tha mng li khch hng c. M hnh hot ng sn xut kinh doanh cn nhiu bt cp. Chnh sch xc tin, ym tr cn nhiu yu km. H thng phn phi nh l, khng chuyn nghip. Thiu vn u t. B my nhn s cn bao cp, khng chuyn nghip.

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S W O T

C HI:
1. Cc yu t v m v vi m thun li. 2. L 1 trong 4 mng c cp php trin khai

dch v 3G. 3. c ph duyt cho php c phn ho n v. 4. Quy nh i mng gi s ca B Thng tin v Truyn thng.

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S W O T

THCH THC:
1. Yu cu v tin thi cng, trin khai cung 2. 3. 4.

5.

cp dch v cn nhanh chng. Th trng cn nh, nhng cnh tranh rt gay gt. Thng hiu b gim st. Nhu cu ca ngi tiu dng i vi cc dch v gi tr gia tng ngun thu ln ca 3G cn cha cao. C s e do tham gia vo th trng t cc nh cung cp mi.

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S+O
O1, O2, S1, S2: Nhanh chng trin khai xy dng c s h tng a vo khai thc. 2. O1, S3: Tng cng qung b cc sn phm dch v ca n v v y mnh cc hot ng sn xut, kinh doanh. 3. O3, S4: Nhanh chng xy dng phng n c phn ho, phn cng v tr cng cho ngi lao ng mt cch hp l. 4. O4, S1, S3: Tng cht lng dch v.
1. 1. 2. 3. 4. 5. 6.

W+O
O1, O2, W1: y mnh pht trin c s h tng. O1, O2, W2: y mnh tm kim v pht trin khch hng dch v 3G. O3, W3: Sa i li m hnh hot ng sn xut kinh doanh. O3, W7: Thay i li c cu qun l hin hnh. O3, W6: Nhanh chng c phn ho, thu ht vn u t. O1, O2, O3, W4, W5: Xy dng v pht trin cc chnh sch Marketing.

S+T
T1, S1, S2: Nhanh chng y mnh thi cng. 2. T2, T4, T5, S3, S4: Nghin cu xy dng chnh sch marketing-mix c trng ph hp nhu cu ca khch hng v kh nng cung ng ca n v.
1. 1.

W+T
T1, W1: Nhanh chng xy dng c s h tng. 2. T4, W4: y mnh cc chnh sch xc tin, ym tr

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CHNG 3

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Hon thin cng tc nghin cu th trng dch v 3G Hon thin cc chnh sch Marketing trong kinh doanh dch v 3G Tng cng cng tc chm sc khch hng s dng dch v 3G Cc gii php khc
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Cng tc nghin cu khch hng:

Phn on th trng theo i tng s dng:
I TNG NHU CU Nhu cu ch yu ca hc sinh sinh vin l nhu cu v tm kim thng tin v gii tr. Nhu cu v gii tr Nhu cu v gii tr Nhu cu tm kim thng tin v gii tr Nhu cu trao i thng tin Nhu cu tm kim thng tin v gii tr
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Hc sinh Sinh vin Cng nhn Lao ng ph thng Cng nhn vin chc Hnh chnh s nghip Doanh nghip Tiu thng

Cng tc nghin cu khch hng:

Phn on th trng theo khu vc:
KHU VC C IM Tp trung ng hc sinh, sinh vin, gio vin, c nhu cu ln v khai thc d liu. Tp trung ng cn b, cng nhn vin chc trong gi hnh chnh, nhu cu ch yu l khai thc d liu Tp trung ng hc sinh, sinh vin, ngi lao ng, c nhu cu v khai thc d liu, nhu cu v gii tr Nhu cu khai thc d liu v gii tr cao, nhng do tnh n nh ca khu vc ny nn cc h gia nh thng s dng ADSL. Nhu cu tm kim thng tin v gii tr vn cn hn ch, h tng ADSL pht trin cha y . Nhu cu tm kim thng tin v gii tr, h tng ADSL pht trin cha y
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Trng hc Cng s K tc x Khu dn c Nng thn Vng ven

Cng tc nghin cu i th cnh tranh:

Thng k, nh gi c s h tng, v tr cc

trm thu pht sng 3G ca i th trn th trng. Nghin cu cch phn on th trng v th trng mc tiu ca i th cnh tranh. Nghin cu chin lc Marketing ca i th c chin lc Marketing ph hp. Tm hiu cc hot ng qung b, chiu th v cc hot ng bn hng ca i th c bin php p ng ph hp.
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nh v th trng:
thi im hin ti, sn phm dch v 3G ang

trong giai on pht trin, cn y mnh cc chnh sch Marketing pht trin th trng. Bn cnh , EVNTelecom ang trong giai on thm nhp th trng nn cn nhanh chng pht trin th trng theo chiu rng, nhanh chng tm kim v pht trin s lng thu bao. EVNTelecom cn tn dng li th l c mc gi cc r, linh hot, cht lng dch v tt, cc gi cc a dng, phong ph nhanh chng m rng th trng.

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Chnh sch sn phm, dch v:

Cc gi sn phm hin nay kh phong ph, a

dng. C th cung cp gi cc unlimited thu ht ngi dng. Cung cp cc thit b u cui 3G cng cc gi cc v cc rng buc i km. Kt hp vi cc nh cung cp dch v ni dung s trin khai cung cp dch v trn nn h tng mng. Kt hp cng Skype, Google Talk cung cp dch v gi in thoi VoIP.
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Chnh sch gi:

Hin ti ang c cc gi cc vi gi rt cnh

tranh. Cn tn dng s thiu ch ng ca cc mng c th phn khng ch a ra cc gi cc c gi thnh ph hp.

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Chnh sch phn phi:

Nhanh chng p dng m hnh sn xut kinh

doanh mi. R sot li nhng i l cn hot ng v nhng i l khng cn hot ng nh gi mc phn b ca h thng i l trn a bn. Tm kim v pht trin thm i l nhng khu vc c mt i l trn s dn phc v cn thp.

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Chnh sch phn phi:

Lin tc cp nht doanh thu ti mi i l c

ch chit khu, ch xc tin, ym tr hp l. Nhanh chng pht trin h thng cng tc vin, bn v giao hng n tn tay ngi s dng. Xy dng thm im cung cp dch v v chm sc khch hng trn cc trc ng chnh ca thnh ph Bin Ho. y l nhng con ng c ng ngi qua li. Tuy nhin, vn cha c ca hng no c xy dng y.
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Chnh sch xc tin, ym tr:

Qung co: Tng thm cc hot ng qung co trn ti vi, bo, i Lp t thm cc pa n qung co ti cc khu vc ng dn c, khu vc trung tm thnh ph Bin Ho, th trn, th x, ti cc khu vc trng hc v trn cc trc ng c ng ngi qua li. In ni dung qung co ln mt sau cc phiu bo tin in hoc gi km theo phiu bo tin in v ho n tin in.

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Chnh sch xc tin, ym tr:

Khuyn mi: Hin ti, tt c cc chnh sch khuyn mi u do EVNTelecom quyt nh. Tuy nhin, Trung tm vn c th c nhng chng trnh khuyn mi cho ring mnh:
Tng thng cho i l hon thnh tt hoc vt

mc sn lng ra T chc gim gi, tng qu cho cc thu bao ho mng tr sau mi nhn cc dp l, cc ngy k nim ca n v.

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Chnh sch xc tin, ym tr:

Tuyn truyn: Trung tm cn phi t mnh tham gia nhiu hot ng hn nhm qung b hnh nh ca mnh: Tham gia cc hi ch trin lm, cc s kin cng ngh thng tin, vin thng hng nm, cc hot ng trong cng ng Bn hng c nhn: T chc cc t th nghim, cho dng th sn phm 3G min ph, t chc bn hng, ho mng ti cc doanh nghip, cng s v trng hc. Cc t bn hng nh trn nu phi hp vi cc t khuyn mi ca nh mng th s to ra nhng kt qu rt tch cc.

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Xy dng thm cc im cung cp dch v v chm sc khch hng, Xy dng ng dy nng h tr khch hng 24/24 gi t vn, gii p cc thc mc ca khch hng khi gp s c. C th dng dch v ca bn th 3. Cam kt v cht lng dch v. Tng hoa, qu cho thu bao tr sau nhn cc dp k nim. Gim cc cho cc thu bao c mc cc ln. T chc cc hi ngh khch hng ly kin nh gi v sn phm, cht lng sn phm cng nh cng tc chm sc khch hng ca n v To thi vui v, ho nh v tn tnh ca nhn vin khi lm vic vi khch hng.

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La chn dch v thch hp tp trung pht trin hot ng kinh doanh dch v trong tng giai on:
Hin ti, nhu cu ca khch hng tp trung

chnh vo dch v Mobil Internet. V lu di, EVNTelecom cn xem xt nhu cu ca khch hng a ra nhng dch v 3G thch hp, nhng giai on thch hp, ti u ho li nhun.

nh hng nhu cu khch hng. Tch hp thit b u cui ph hp.

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EM XIN CHN THNH CM N!

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