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THI MN NGHIN CU MARKETING s 2

Cu 1: Phn tch tm quan trng ca marketing i vi cc doanh nghip? cc chc nng c bn ca hot ng nghin cu marketing DN l g? So snh phn bit s khc nhau gia cng c nghin cu marketing v qun tr marketing? Cu 2: Tin trnh nghin cu marketing gm cc cng on c th no? theo bn cng on no l quan trng hn ht? v sao? Cu 3: Ga s cng ty dt may thi tun tin hnh nghin cu nhu cu v th hiu mua sm ca khch hng BSCL v sn phm dt may ca mnh u t pht trin th trng trong tng lai. Hy cho bit y l loi hnh nghin cu g? Vn dng kin thc ca mn hc Nghin cu marketing son tho d n nghin cu marketing chi tit nhm thc hin mc tiu chnh ca tnh hung ni trn? (Chi tit v c th ha cc phn vic cn thc hin trong tin trnh nghin cu marketing, lp bng danh mc cc ni dung, cu hi cn c iu tra khch hng) Cu 4: Trong cc cng c phn tch, k thut phn tch bng cho thng p dng trong trng hp no? Cho VD? Cu 5: Trong nghin cu marketing, cc sai s thng do phng vn vin gy ra lm nh hng n KQ nghin cu l g? Chng ta cn pi lm g hn ch v khc phc?

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